JP6047155B2 - ビデオ広告を拡張および拡大するためのシステムおよび方法 - Google Patents
ビデオ広告を拡張および拡大するためのシステムおよび方法 Download PDFInfo
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- JP6047155B2 JP6047155B2 JP2014514604A JP2014514604A JP6047155B2 JP 6047155 B2 JP6047155 B2 JP 6047155B2 JP 2014514604 A JP2014514604 A JP 2014514604A JP 2014514604 A JP2014514604 A JP 2014514604A JP 6047155 B2 JP6047155 B2 JP 6047155B2
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Strategic Management (AREA)
- Marketing (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Databases & Information Systems (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Economics (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Description
本出願は、参照により具体的に全体が組み入れられる、「System and Method for Enhancing and Extending Video Advertisements with Targeted and/or Interactive and/or Transaction Enabled Capabilities」と題する、2011年6月6日に出願された米国特許仮出願第61/493619号明細書の優先権を主張する。
Claims (6)
- ビデオ広告を作り出し、広める方法であって、プロセッサ上で、
デジタル番組編成内の広告のための中断中に提示するための、第1の数のデジタル広告メッセージ構成要素を受信するステップと、
デジタル広告メッセージ構成要素と関連している複数のデジタル広告トランザクション構成要素を受信するステップであって、デジタル広告トランザクション構成要素のそれぞれは、デジタル広告メッセージ構成要素のうちの、対応する異なるデジタル広告メッセージ構成要素に関係付けられている、ステップと、
広告のための中断のオーバーラップしない別個の隣接タイムスロットにおいて、広告のための中断における第1の数のデジタル広告メッセージ構成要素を、(a)第1の数よりも少ない数のデジタル広告メッセージ構成要素と、(b)デジタル広告トランザクション構成要素のうちの、対応するデジタル広告トランザクション構成要素とに置き換えるステップと
を備える方法。 - デジタル広告トランザクション構成要素のそれぞれが、メッセージ構成要素の提示中にオーバーレイされることも、重ね合わせられることも、表示されることもない、請求項1に記載の方法。
- デジタル広告トランザクション構成要素のうちの少なくとも1つが、少なくとも1つの対話要素を備える、請求項1または2に記載の方法。
- デジタル広告トランザクション構成要素のそれぞれの継続期間が、デジタル広告メッセージ構成要素のうちの対応するデジタル広告メッセージ構成要素の継続期間より短い、請求項1ないし3のいずれか一項に記載の方法。
- デジタル広告トランザクション構成要素のうちの少なくとも1つが、オーディエンスのメンバをターゲットとした広告を含む、請求項1ないし4のいずれか一項に記載の方法。
- ビデオ広告が、テレビ、コンピュータ、タブレット、スマートフォン、ゲーム機、ラジオ受信機、ストリーミングデバイスおよびMP3プレーヤのうちの少なくとも1つに表示するためのものである、請求項1ないし5のいずれか一項に記載の方法。
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US201161493619P | 2011-06-06 | 2011-06-06 | |
US61/493,619 | 2011-06-06 | ||
PCT/US2012/041154 WO2012170574A1 (en) | 2011-06-06 | 2012-06-06 | System and method for enhancing and extending video advertisements |
Publications (3)
Publication Number | Publication Date |
---|---|
JP2014520447A JP2014520447A (ja) | 2014-08-21 |
JP2014520447A5 JP2014520447A5 (ja) | 2015-03-05 |
JP6047155B2 true JP6047155B2 (ja) | 2016-12-21 |
Family
ID=47262762
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2014514604A Expired - Fee Related JP6047155B2 (ja) | 2011-06-06 | 2012-06-06 | ビデオ広告を拡張および拡大するためのシステムおよび方法 |
Country Status (8)
Country | Link |
---|---|
US (1) | US20120311629A1 (ja) |
EP (1) | EP2718784A4 (ja) |
JP (1) | JP6047155B2 (ja) |
KR (1) | KR20140043408A (ja) |
CN (1) | CN103718135A (ja) |
AU (1) | AU2012268064A1 (ja) |
CA (1) | CA2838157A1 (ja) |
WO (1) | WO2012170574A1 (ja) |
Families Citing this family (23)
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US20020100062A1 (en) * | 2001-01-19 | 2002-07-25 | Lowthert Jonathan E. | Content with advertisement information segment |
TW200704183A (en) | 2005-01-27 | 2007-01-16 | Matrix Tv | Dynamic mosaic extended electronic programming guide for television program selection and display |
US8875196B2 (en) | 2005-08-13 | 2014-10-28 | Webtuner Corp. | System for network and local content access |
US10880340B2 (en) | 2008-11-26 | 2020-12-29 | Free Stream Media Corp. | Relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device |
US10419541B2 (en) | 2008-11-26 | 2019-09-17 | Free Stream Media Corp. | Remotely control devices over a network without authentication or registration |
US9386356B2 (en) | 2008-11-26 | 2016-07-05 | Free Stream Media Corp. | Targeting with television audience data across multiple screens |
US10567823B2 (en) | 2008-11-26 | 2020-02-18 | Free Stream Media Corp. | Relevant advertisement generation based on a user operating a client device communicatively coupled with a networked media device |
US10631068B2 (en) | 2008-11-26 | 2020-04-21 | Free Stream Media Corp. | Content exposure attribution based on renderings of related content across multiple devices |
US9519772B2 (en) | 2008-11-26 | 2016-12-13 | Free Stream Media Corp. | Relevancy improvement through targeting of information based on data gathered from a networked device associated with a security sandbox of a client device |
US8180891B1 (en) | 2008-11-26 | 2012-05-15 | Free Stream Media Corp. | Discovery, access control, and communication with networked services from within a security sandbox |
US10977693B2 (en) | 2008-11-26 | 2021-04-13 | Free Stream Media Corp. | Association of content identifier of audio-visual data with additional data through capture infrastructure |
US9961388B2 (en) | 2008-11-26 | 2018-05-01 | David Harrison | Exposure of public internet protocol addresses in an advertising exchange server to improve relevancy of advertisements |
US9986279B2 (en) | 2008-11-26 | 2018-05-29 | Free Stream Media Corp. | Discovery, access control, and communication with networked services |
US9026668B2 (en) | 2012-05-26 | 2015-05-05 | Free Stream Media Corp. | Real-time and retargeted advertising on multiple screens of a user watching television |
US9154942B2 (en) | 2008-11-26 | 2015-10-06 | Free Stream Media Corp. | Zero configuration communication between a browser and a networked media device |
US10334324B2 (en) | 2008-11-26 | 2019-06-25 | Free Stream Media Corp. | Relevant advertisement generation based on a user operating a client device communicatively coupled with a networked media device |
US10165026B2 (en) * | 2012-12-26 | 2018-12-25 | Disney Enterprises, Inc. | Intelligent generation and distribution of an encoded content transport stream according to metadata |
US20140298379A1 (en) * | 2013-03-15 | 2014-10-02 | Yume, Inc. | 3D Mobile and Connected TV Ad Trafficking System |
US9420351B2 (en) * | 2014-06-06 | 2016-08-16 | Google Inc. | Systems and methods for prefetching online content items for low latency display to a user |
US9503761B2 (en) * | 2015-02-03 | 2016-11-22 | Tribune Broadcasting Company, Llc | Method and system for localized replacement of base content in video feed, with replacement-media delivered in broadcast-TV transport stream |
US20180101862A1 (en) * | 2015-05-15 | 2018-04-12 | Roberto Ronquillo | System and method for providing an advertisement in an interactive environment |
US10992979B2 (en) | 2018-12-04 | 2021-04-27 | International Business Machines Corporation | Modification of electronic messaging spaces for enhanced presentation of content in a video broadcast |
CN112135201B (zh) * | 2020-08-29 | 2022-08-26 | 北京市商汤科技开发有限公司 | 视频制作方法及相关装置 |
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US7028327B1 (en) * | 2000-02-02 | 2006-04-11 | Wink Communication | Using the electronic program guide to synchronize interactivity with broadcast programs |
US20020013950A1 (en) * | 2000-07-25 | 2002-01-31 | Tomsen Mai-Lan | Method and system to save context for deferred transaction via interactive television |
US20060253330A1 (en) * | 2000-10-12 | 2006-11-09 | Maggio Frank S | Method and system for automatically substituting media content |
US7584491B2 (en) * | 2001-04-25 | 2009-09-01 | Sony Corporation | System and method for managing interactive programming and advertisements in interactive broadcast systems |
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-
2012
- 2012-06-06 CA CA2838157A patent/CA2838157A1/en not_active Abandoned
- 2012-06-06 KR KR1020137034799A patent/KR20140043408A/ko not_active Application Discontinuation
- 2012-06-06 AU AU2012268064A patent/AU2012268064A1/en not_active Abandoned
- 2012-06-06 JP JP2014514604A patent/JP6047155B2/ja not_active Expired - Fee Related
- 2012-06-06 EP EP12797427.7A patent/EP2718784A4/en not_active Withdrawn
- 2012-06-06 CN CN201280028126.9A patent/CN103718135A/zh active Pending
- 2012-06-06 WO PCT/US2012/041154 patent/WO2012170574A1/en active Application Filing
- 2012-06-06 US US13/490,338 patent/US20120311629A1/en not_active Abandoned
Also Published As
Publication number | Publication date |
---|---|
KR20140043408A (ko) | 2014-04-09 |
CN103718135A (zh) | 2014-04-09 |
AU2012268064A1 (en) | 2013-12-19 |
WO2012170574A1 (en) | 2012-12-13 |
EP2718784A1 (en) | 2014-04-16 |
US20120311629A1 (en) | 2012-12-06 |
JP2014520447A (ja) | 2014-08-21 |
EP2718784A4 (en) | 2015-03-25 |
CA2838157A1 (en) | 2012-12-13 |
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