JP5779246B2 - 広告管理方法及びこのための移動通信端末 - Google Patents
広告管理方法及びこのための移動通信端末 Download PDFInfo
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- JP5779246B2 JP5779246B2 JP2013524774A JP2013524774A JP5779246B2 JP 5779246 B2 JP5779246 B2 JP 5779246B2 JP 2013524774 A JP2013524774 A JP 2013524774A JP 2013524774 A JP2013524774 A JP 2013524774A JP 5779246 B2 JP5779246 B2 JP 5779246B2
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0246—Traffic
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
- G06Q30/0256—User search
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/029—Location-based management or tracking services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
- H04W4/21—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for social networking applications
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Theoretical Computer Science (AREA)
- General Physics & Mathematics (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- Economics (AREA)
- Marketing (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Databases & Information Systems (AREA)
- Signal Processing (AREA)
- Data Mining & Analysis (AREA)
- General Engineering & Computer Science (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Mobile Radio Communication Systems (AREA)
Description
200:対決空間
300:広告空間
210:位置情報モジュール
220:受信部
230:対決空間提供部
240:対決順位決定部
250:恵沢提供部
260:広告提供部
270:データベース
280:制御部
Claims (8)
- 移動通信端末の位置情報モジュールが人工衛星から位置情報を受信する段階と、
前記移動通信端末の受信部が検索者から所定の検索語入力を受信する段階と、
前記移動通信端末の対決空間提供部が前記位置情報に基づいて、前記所定の検索語と関連した複数の広告項目間の対決が行われるように対決空間を前記検索者に提供する段階と、
前記移動通信端末の対決順位決定部がクリック数を考慮して前記複数の広告項目に対する対決順位を決定する段階と、
前記移動通信端末の恵沢提供部が前記決定された対決順位に対応して恵沢を提供する段階と、
前記移動通信端末の広告提供部が前記恵沢の提供をサポートする広告主の広告を前記検索者に提供する段階と、を含むことを特徴とする広告管理方法。 - 前記複数の広告項目は、
前記移動通信端末の制御部が入札価格及び人気度のうち少なくとも1つに基づいて抽出することを特徴とする請求項1に記載の広告管理方法。 - 前記恵沢は、
前記恵沢提供部が前記複数の広告項目のうち少なくとも1つをクリックした検索者に提供することを特徴とする請求項1に記載の広告管理方法。 - 前記対決順位を決定する段階は、
前記対決順位決定部がクリック率、販売実績、コール数、前記広告項目に対する評価のうち少なくとも1つを考慮して前記複数の広告項目に対する対決順位を決定する段階を含むことを特徴とする請求項1に記載の広告管理方法。 - 人工衛星から位置情報を受信する位置情報モジュールと、
検索者から所定の検索語入力を受信する受信部と、
前記位置情報に基づいて、前記所定の検索語と関連した複数の広告項目間の対決が行われるように対決空間を前記検索者に提供する対決空間提供部と、
クリック数を考慮して前記複数の広告項目に対する対決順位を決定する対決順位決定部と、
前記決定された対決順位に対応して恵沢を提供する恵沢提供部と、
前記恵沢提供をサポートする広告主の広告を前記検索者に提供する広告提供部と、
前記複数の広告項目に関する情報及び広告主の広告に関する情報を格納するデータベースと、
前記位置情報モジュール、前記受信部、前記対決空間提供部、前記対決順位決定部、前記恵沢提供部、前記広告提供部、及び前記データベースを全般的に制御する制御部と、を含むことを特徴とする移動通信端末。 - 前記制御部は、
入札価格及び人気度のうち少なくとも1つに基づいて前記複数の広告項目を抽出することを特徴とする請求項5に記載の移動通信端末。 - 前記恵沢提供部は、
前記恵沢を前記複数の広告項目のうち少なくとも1つをクリックした検索者に提供することを特徴とする請求項5に記載の移動通信端末。 - 前記対決順位決定部は、
クリック率、販売実績、コール数、前記広告項目に対する評価のうち少なくとも1つを考慮して前記複数の広告項目に対する対決順位を決定することを特徴とする請求項5に記載の移動通信端末。
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR10-2010-0078842 | 2010-08-16 | ||
KR20100078842A KR101109990B1 (ko) | 2010-08-16 | 2010-08-16 | 광고 관리 방법 및 이를 위한 이동 통신 단말기 |
PCT/KR2011/005809 WO2012023728A2 (ko) | 2010-08-16 | 2011-08-09 | 광고 관리 방법 및 이를 위한 이동 통신 단말기 |
Publications (2)
Publication Number | Publication Date |
---|---|
JP2013541751A JP2013541751A (ja) | 2013-11-14 |
JP5779246B2 true JP5779246B2 (ja) | 2015-09-16 |
Family
ID=45605507
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2013524774A Expired - Fee Related JP5779246B2 (ja) | 2010-08-16 | 2011-08-09 | 広告管理方法及びこのための移動通信端末 |
Country Status (5)
Country | Link |
---|---|
US (2) | US20130204695A1 (ja) |
EP (1) | EP2608141A4 (ja) |
JP (1) | JP5779246B2 (ja) |
KR (1) | KR101109990B1 (ja) |
WO (1) | WO2012023728A2 (ja) |
Families Citing this family (8)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9294577B2 (en) * | 2012-04-11 | 2016-03-22 | Taboola.Com Ltd | Click through rate estimation in varying display situations |
JP5798163B2 (ja) * | 2013-09-20 | 2015-10-21 | ヤフー株式会社 | 広告管理装置、広告管理方法及び広告管理プログラム |
JP6097360B2 (ja) * | 2015-08-20 | 2017-03-15 | ヤフー株式会社 | 管理装置、管理方法及び管理プログラム |
US20180018333A1 (en) * | 2016-07-18 | 2018-01-18 | Bioz, Inc. | Continuous evaluation and adjustment of search engine results |
US10809956B1 (en) * | 2016-11-17 | 2020-10-20 | Pinterest, Inc. | Supplemental content items |
US10949891B1 (en) * | 2019-08-29 | 2021-03-16 | Allon Caidar | Method for providing product-related videos to buyers |
JP6979097B2 (ja) * | 2020-03-17 | 2021-12-08 | ヤフー株式会社 | 情報処理装置、情報処理方法及びプログラム |
JP6880358B1 (ja) * | 2020-04-28 | 2021-06-02 | 株式会社カンリー | 地図店舗表示システム、地図店舗表示方法及びプログラム |
Family Cites Families (9)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20040001217A (ko) * | 2002-06-27 | 2004-01-07 | 주식회사 케이티 | 차세대 망에서의 가입자 특성과 현재 위치를 고려한실시간 광고방법 |
US7130819B2 (en) * | 2003-09-30 | 2006-10-31 | Yahoo! Inc. | Method and computer readable medium for search scoring |
EP1861800A1 (en) * | 2005-03-09 | 2007-12-05 | Medio Systems, Inc. | Method and system of bidding for advertisement placement on computing devices |
US20090076917A1 (en) * | 2007-08-22 | 2009-03-19 | Victor Roditis Jablokov | Facilitating presentation of ads relating to words of a message |
KR100939907B1 (ko) * | 2007-05-23 | 2010-02-03 | 엔에이치엔비즈니스플랫폼 주식회사 | 밸류 포인트를 이용한 광고 노출 방법 및 시스템 |
KR100864477B1 (ko) | 2008-02-19 | 2008-10-20 | 허민 | 추첨식 온라인 쇼핑몰 운영 방법 및 시스템 |
WO2010030116A2 (ko) * | 2008-09-09 | 2010-03-18 | 엔에이치엔비즈니스플랫폼 주식회사 | 검색 광고에 대한 경매 및 과금을 수행하기 위한 방법, 시스템 및 컴퓨터 판독 가능한 기록 매체 |
US8478641B2 (en) * | 2008-09-22 | 2013-07-02 | At&T Intellectual Property I, L.P. | Managing advertising services for mobile devices and users |
KR100919491B1 (ko) | 2009-05-27 | 2009-09-28 | 이정갑 | 쇼핑몰 제공 방법 및 그를 위한 서버 시스템 |
-
2010
- 2010-08-16 KR KR20100078842A patent/KR101109990B1/ko active IP Right Grant
-
2011
- 2011-08-09 US US13/817,145 patent/US20130204695A1/en not_active Abandoned
- 2011-08-09 JP JP2013524774A patent/JP5779246B2/ja not_active Expired - Fee Related
- 2011-08-09 WO PCT/KR2011/005809 patent/WO2012023728A2/ko active Application Filing
- 2011-08-09 EP EP20110818328 patent/EP2608141A4/en not_active Withdrawn
-
2015
- 2015-12-29 US US14/981,942 patent/US20160110758A1/en not_active Abandoned
Also Published As
Publication number | Publication date |
---|---|
EP2608141A2 (en) | 2013-06-26 |
EP2608141A4 (en) | 2014-03-05 |
WO2012023728A3 (ko) | 2012-05-18 |
WO2012023728A2 (ko) | 2012-02-23 |
US20130204695A1 (en) | 2013-08-08 |
US20160110758A1 (en) | 2016-04-21 |
JP2013541751A (ja) | 2013-11-14 |
KR101109990B1 (ko) | 2012-02-16 |
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