JP5432717B2 - 連携(federated)広告市場への軽量及び重量インタフェース - Google Patents
連携(federated)広告市場への軽量及び重量インタフェース Download PDFInfo
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Description
非限定的なさまざまな実施形態において、本発明を、オンライン広告の連携アーキテクチャ、すなわち広告側及び/又は公開側の複数の参加者間、及び背景において説明したように今日では互いに排他的な異種広告ネットワークにわたっての広告製品の交換を管理する市場メカニズムの文脈の中で説明する。背景において述べた既存のアーキテクチャに対する制限を部分的に考慮して、本発明は、市場取引に関連する軽量の処理−記憶モデルから重量の処理−記憶モデルまでの範囲のこのような連携アーキテクチャの異なる実施を可能にする。
連携広告エクスチェンジの軽量インプリメンテーションから重量インプリメンテーションまで
背景において述べたように、現在、広告ネットワークは、そうでなければ生じる広告市場力に対して固有の制限を課す閉じられたプロプライエタリモデルに従っている。例えば、単一の広告モデルへの拘束を要求されることにより、明らかに、そうでなければ他の任意の市場又は広告ネットワークが利用可能である購入選択肢が制限される。
例示的な動作環境(複数可)
まず特に図11を参照して、本発明の実施形態を実施する例示的な動作環境を、一般的にコンピューティング装置1100として示し表す。コンピューティング装置1100は適したコンピューティング環境の単なる一例であり、本発明の使用又は機能の範囲についてのいかなる限定の示唆も意図されない。コンピューティング環境1100は、示される構成要素のいずれか1つ又は組み合わせに関連するいかなる従属性又は要件を有するものとしても解釈されるべきではない。本発明によれば、参加者は、1つ又は複数のコンピューティング装置1100を介して広告エクスチェンジと通信することができ、広告エクスチェンジは、詳細に後述する本発明の1つ又は複数の態様を実行するために1つ又は複数のコンピューティング装置1100も含んでもよい。詳細に上述したように、インプリメンテーションは、フロントエンドインタフェースで実行される処理量に関連して軽量アーキテクチャから重量アーキテクチャまでの範囲を有することができる。
オンライン広告の例示的なアーキテクチャ(複数可)
本発明を導入又は実施することができるさまざまなアーキテクチャの例示的なオンライン広告環境についてこれより説明する。例えば、図12は、公開者1202を含む、オンライン広告の例示的な分散アーキテクチャ1200を示す。説明のみの目的で、本明細書では公開者1202を任意の数の公開者のグループとして考察する。しかし、一人の公開者で十分であるため、本発明の実施形態はグループの公開者に限定されない。また、任意の数の公開者グループがアーキテクチャ1200内に存在することができるため、本発明の実施形態は単一の公開者グループに限定されない。
連携広告エクスチェンジの補足的特性(複数可)
これまでに説明した非限定的なさまざまな実施形態では、本発明により提供されるエクスチェンジサービスに加入することによって利用可能な広告が既存の在庫にマッチングされ、異種広告ネットワークにわたる連携市場の機能を達成するために、様々なアーキテクチャをインプリメントすることができる。このセクションでは、連携広告エクスチェンジの動作に関連して集中化又は分散することができる異なる様々な種類の機能についてこれより説明する。
Claims (4)
- 異種広告ネットワークの少なくとも2つの参加広告エンティティのために連携広告市場において広告スペースを取引するためのシステムであって、
少なくとも1人の公開者を代理する公開者ブローカによって指定された、前記少なくとも1人の公開者の広告スペースの少なくとも1つのアスクと、少なくとも1人の広告主を代理する広告主ブローカによって指定された、前記少なくとも1人の広告主による前記広告スペースの少なくとも1つのビッドとを受信する手段と、
前記少なくとも1つのビッドと前記少なくとも1つのアスクを共通規格に正規化した後、前記少なくとも1つのビッドと前記少なくとも1つのアスクとをマッチングする手段と、
前記マッチングの結果を記憶する手段と、
を備え、
前記公開者ブローカ及び前記広告主ブローカは、異種広告ネットワークの広告エンティティであり、前記記憶されたマッチング結果は、前記連携広告市場内のすべての参加者にわたって共有されることを特徴とするシステム。 - 請求項1に記載のシステムにおいて、前記記憶されたマッチング結果は、前記連携広告市場内のすべての参加者にわたって複製され、すべての参加者にわたって動的共通市場が形成されることを特徴とするシステム。
- 請求項1に記載のシステムにおいて、前記記憶された結果は、前記連携広告市場内のすべての参加者にわたって同期され、すべての参加者にわたって動的共通市場が形成されることを特徴とするシステム。
- 請求項1に記載のシステムにおいて、前記広告主ブローカ又は前記公開者ブローカの少なくとも1つの効用関数が、前記連携広告エクスチェンジにインプリメントされる共通の収益基準に自動的に正規化されることを特徴とするシステム。
Applications Claiming Priority (5)
Application Number | Priority Date | Filing Date | Title |
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US86296906P | 2006-10-25 | 2006-10-25 | |
US60/862,969 | 2006-10-25 | ||
US11/762,243 | 2007-06-13 | ||
US11/762,243 US20080103795A1 (en) | 2006-10-25 | 2007-06-13 | Lightweight and heavyweight interfaces to federated advertising marketplace |
PCT/US2007/081840 WO2008051807A1 (en) | 2006-10-25 | 2007-10-18 | Lightweight and heavyweight interfaces to federated advertising marketplace |
Publications (2)
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JP2010508585A JP2010508585A (ja) | 2010-03-18 |
JP5432717B2 true JP5432717B2 (ja) | 2014-03-05 |
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JP2009534780A Expired - Fee Related JP5432717B2 (ja) | 2006-10-25 | 2007-10-18 | 連携(federated)広告市場への軽量及び重量インタフェース |
Country Status (5)
Country | Link |
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US (1) | US20080103795A1 (ja) |
EP (1) | EP2076877A4 (ja) |
JP (1) | JP5432717B2 (ja) |
KR (1) | KR101646258B1 (ja) |
WO (1) | WO2008051807A1 (ja) |
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2007
- 2007-06-13 US US11/762,243 patent/US20080103795A1/en not_active Abandoned
- 2007-10-18 WO PCT/US2007/081840 patent/WO2008051807A1/en active Application Filing
- 2007-10-18 JP JP2009534780A patent/JP5432717B2/ja not_active Expired - Fee Related
- 2007-10-18 EP EP07844413A patent/EP2076877A4/en not_active Ceased
- 2007-10-18 KR KR1020097007547A patent/KR101646258B1/ko active IP Right Grant
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US20080103795A1 (en) | 2008-05-01 |
KR101646258B1 (ko) | 2016-08-12 |
EP2076877A1 (en) | 2009-07-08 |
EP2076877A4 (en) | 2011-10-05 |
JP2010508585A (ja) | 2010-03-18 |
WO2008051807A1 (en) | 2008-05-02 |
KR20090074197A (ko) | 2009-07-06 |
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