JP2023068710A - Advertisement method - Google Patents

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JP2023068710A
JP2023068710A JP2021179954A JP2021179954A JP2023068710A JP 2023068710 A JP2023068710 A JP 2023068710A JP 2021179954 A JP2021179954 A JP 2021179954A JP 2021179954 A JP2021179954 A JP 2021179954A JP 2023068710 A JP2023068710 A JP 2023068710A
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Prior art keywords
food
advertisement
commodity
pack
seal
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政国 笹沼
Masakuni Sasanuma
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Shinsei Sangyo LLC
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Shinsei Sangyo LLC
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Priority to JP2021179954A priority Critical patent/JP2023068710A/en
Publication of JP2023068710A publication Critical patent/JP2023068710A/en
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Abstract

To provide an advertisement method having a high advertisement effect.MEANS FOR SOLVING THE PROBLEM: A pack container 2 of a pack commodity 1 packaging a food, is formed of a plastic resin tray 4 on which the food 2 is mounted, and a transparent wrap film 5. A selling commodity seal 6 is a selling commodity seal for indicating, a commodity name, a consumption deadline, a price, weight, a manufacturer and a seller and the like of the food 2 stored in the pack container 3, and the seal 6 is adhered to an exterior surface of the transparent wrap film 5 on a front side one corner of the pack container 3 herein. The pack commodity 1 packaging a food, is displayed and sold on a meat corner, a fish corner, and a daily dish corner and the like in a store, for every kind such as, meat, fish and daily dish or the like. An advertisement seal 7 is an advertisement seal which is stuck to an exterior surface or an interior surface of an empty space on the front side transparent wrap film 5 on the pack container 3 of the pack commodity 1 packaging a food, and the advertisement seal 7 is for advertisement for a commodity different from the food 2 stored in the pack commodity 1 packaging a food, and is for displaying advertisement information such as, a photograph, an explanation, and an offerer or the like of the commodity and the service.SELECTED DRAWING: Figure 1

Description

本発明は広告方法に係り、とくに消費者への広告効果の高い広告方法に関する。 TECHNICAL FIELD The present invention relates to an advertising method, and more particularly to an advertising method with high advertising effectiveness to consumers.

商品・サービスの広告は、テレビ、インターネットなどの放送・通信によるほか、新聞の折り込みチラシ、ポスティングチラシなどの物理媒体によりなされている。後者のチラシ類は、地域を絞って配布することで、一定の効果があるものの、新聞を購読しない人、ポスティングチラシを拒否する人に対して、広告の訴求ができない。 Advertisements for goods and services are made by physical media such as newspaper inserts and posting flyers, in addition to broadcasting and communications such as television and the Internet. The latter leaflets have a certain effect by being distributed in a limited area, but the advertisement cannot appeal to people who do not subscribe to newspapers or who refuse to post leaflets.

本発明は上記した従来技術の問題に鑑みなされたもので、広告効果の高い広告方法を提供することを、その目的とする。 SUMMARY OF THE INVENTION The present invention has been made in view of the above-described problems of the prior art, and it is an object of the present invention to provide an advertising method with high advertising effectiveness.

請求項１記載の発明では、
食材を収納するパック容器の外面または内面に、パック容器に収納される食材とは異なる他の商品の広告を表示したシールを貼り付けるか、または広告を印刷し、
広告表示付の形で食材入りパック商品を店舗で販売すること、
を特徴としている。
請求項２記載の発明では、
食材を包装する包装材の外面または内面に、包装される食材とは異なる他の商品の広告を表示したシールを貼り付けるか、または広告を印刷し、
広告表示付の形で食材入り包装商品を店舗、通販で販売すること、
を特徴としている。
請求項３記載の発明では、
前記広告表示される他の商品は、パック容器に収納されか、または包装される食材と組合せた使用が可能な種類であること、
を特徴としている。 In the invention according to claim 1,
Affixing a sticker or printing an advertisement for a product other than the food contained in the pack container on the outer or inner surface of the pack container containing the food,
Selling food-filled packs in stores in the form of advertisements;
is characterized by
In the invention according to claim 2,
Affixing a sticker or printing an advertisement for a product other than the food to be packaged on the outer or inner surface of the packaging material used to wrap the food,
Selling packaged products containing ingredients in stores and mail order with advertisement display,
is characterized by
In the invention according to claim 3,
that the other products advertised are of a type that can be used in combination with the foodstuffs contained in the pack container or packaged;
is characterized by

本発明によれば、例えばスーパー、百貨店等の店舗でパック容器入りまたは包装材で包装されたお肉、魚、惣菜等の食材を販売コーナで販売している間は顧客が商品を眺めたり、手に取ったりしたときに、パック容器または包装に貼られた広告シールの広告表示または印刷された広告表示から、収納された商品とは異なる商品の広告を視認させることができる。
また、購入後は、家で買い物袋から食材を取り出し、テーブル等においたとき、購入者や家族にパック容器または包装に貼られた広告シールの広告表示または印刷された広告表示から、購入した食材とは異なる他の商品の広告を視認させることができる。
お肉、魚、惣菜等の食材は、週に何回もスーパー、百貨店等の店舗で買い物をする対象であり、スーパー、百貨店等の店舗に買い物に訪れた客の大半がお肉、魚、惣菜等の各販売コーナを巡回して見たり購入するものであるから、買い物客やその家族に視認される総回数は莫大なものとなり、極めて高い広告効果を発揮できる。
また、一つのパック容器または包装を、食材の商品の販売だけでなく、他の商品の広告に利用することで、別途広告する場合に比べて広告資材の節約や広告コストのを節約を図ることができるとともに、パック容器や包装材の取り扱い業者、食材の生産・販売業者等が広告による収益を上げることもできる。 According to the present invention, for example, while foodstuffs such as meat, fish, prepared foods, etc. in packed containers or wrapped with packaging materials are sold at the sales corner in stores such as supermarkets and department stores, customers can look at the products, When picked up, the advertisement of the product different from the stored product can be visually recognized from the advertisement display of the advertisement sticker attached to the pack container or package or the printed advertisement display.
In addition, after purchase, when you take out the ingredients from the shopping bag at home and place them on the table, etc., the purchaser or family member will not be able to tell the purchased ingredients from the advertisement label or printed advertisement attached to the pack container or package. It is possible to make an advertisement of another product different from the product visible.
Ingredients such as meat, fish, prepared foods, etc. are the objects of shopping at stores such as supermarkets and department stores many times a week. Since the shoppers visit each sales corner to see and purchase ready-made dishes, the total number of times shoppers and their families see the products visually is enormous, and extremely high advertising effectiveness can be exhibited.
In addition, by using a single pack container or packaging not only for selling foodstuff products but also for advertising other products, it is possible to save advertising materials and advertising costs compared to the case of separate advertising. In addition, it is also possible for pack containers and packing material dealers, food producers and distributors, etc. to increase revenues through advertising.

本発明に係る広告方法の概略説明図である。1 is a schematic explanatory diagram of an advertising method according to the present invention; FIG.

以下、本発明の最良の形態を実施例に基づき説明する。 BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, the best mode of the present invention will be described based on examples.

図１を参照して本発明の一実施例に係る公告方法を説明する。図１は本発明に係る広告方法の概略説明図である。
図１において、１は店舗で販売するお肉、お魚、惣菜等の食材入りパック商品であり、この内、２はお肉、お魚、惣菜等の食材、３は食材２を収納し、鮮度保持、汚染防止等を行うパック容器である。パック容器２は、ここでは食材２を載せるプラスチック樹脂製のトレイ４と透明ラップフィルム５からなる。６はパック容器３に収納された食材２の商品名、消費期限、重量、価格、製造者・販売者等を表示した販売商品シールであり、ここではパック容器３の表側片隅の透明ラップフィルム５の外面に貼着されている。食材入りパック商品１は、肉、魚、惣菜等の種類別に、店舗のお肉コーナ、魚コーナ、惣菜コーナなどで展示・販売される。 An advertisement method according to an embodiment of the present invention will be described with reference to FIG. FIG. 1 is a schematic illustration of an advertising method according to the present invention.
In FIG. 1, 1 is a packed product containing ingredients such as meat, fish, and side dishes sold at a store, 2 is the ingredients such as meat, fish, and side dishes, and 3 is the ingredient 2. It is a pack container that holds and prevents contamination. The pack container 2 consists of a tray 4 made of plastic resin and a transparent wrap film 5 on which the foodstuff 2 is placed. Reference numeral 6 denotes a sales product seal indicating the product name, expiry date, weight, price, manufacturer/distributor, etc. of the foodstuff 2 stored in the pack container 3. Here, a transparent wrap film 5 is attached to one corner of the front side of the pack container 3. affixed to the exterior of the Packed products 1 containing foodstuffs are displayed and sold in a meat corner, a fish corner, a side dish corner, etc. of a store according to types such as meat, fish, and side dishes.

７は、食材入りパック商品１のパック容器３の表側の透明ラップフィルム５の空いたスペースの外面または内面に貼り付けられた広告シールである。広告シール７は、食材入りパック商品１に収納された食材２とは別の商品についての広告であり、商品・サービスの写真、説明、提供者等の広告情報が表示されている。 7 is an advertisement sticker attached to the outer surface or the inner surface of the empty space of the transparent wrap film 5 on the front side of the pack container 3 of the pack product 1 containing foodstuffs. The advertisement sticker 7 is an advertisement for a product different from the food material 2 contained in the food-filled pack product 1, and displays advertisement information such as a photograph, description, and provider of the product/service.

広告シール７は、ここでは食材２の製造者・販売者とは別の製造者・販売者の広告である。広告シール７の広告主は、例えば食材入りパック商品１の販売店の地元または近隣地域の製造者・販売者の広告としたり、食材類入りパック商品１の販売店の地元または近隣地域の販売店の広告とすることで、効果の高い広告を行うことができる。
また、広告シール７で広告する商品は、例えば食材入りパック商品１に収納された食材２に関連した、例えば一緒に使用することのできる調味料、道具、食器などとしても、広告効果が向上する。 The advertisement sticker 7 is an advertisement of a manufacturer/seller different from the manufacturer/seller of the food material 2 here. The advertiser of the advertisement sticker 7 is, for example, an advertisement of a manufacturer/seller in the local or neighboring area of the store of the food-containing packed product 1, or a local or neighboring area of the store of the food-containing packed product 1. Advertisement of high effect can be performed by setting it as advertisement of this.
Also, the product advertised by the advertisement sticker 7 can be used together with the food 2 contained in the food packed product 1, for example, as seasonings, utensils, tableware, etc., so that the advertising effect is improved. .

上記した食材入りパック商品１の広告シール７の機能を説明すると、例えばスーパー、百貨店等の店舗でパック容器のお肉、魚、惣菜等の食材を販売コーナで販売している間は顧客が食材入りパック商品１を眺めたり、手に取ったりしたときに、パック容器３に貼られた広告シールの広告表示から、収納された食材２とは異なる商品の広告を視認させることができる。また、購入後は、家で買い物袋から食材２を取り出し、テーブル等においたとき、購入者や家族にパック容器３に貼られた広告シール７の広告表示から、購入した食材２とは異なる他の商品の広告を視認させることができる。 To explain the function of the advertisement sticker 7 of the packed product 1 containing food ingredients, for example, while food ingredients such as meat, fish, and side dishes in pack containers are being sold at the sales section in stores such as supermarkets and department stores, When looking at the packed product 1 or picking it up, the advertisement of the product different from the stored foodstuff 2 can be visually recognized from the advertisement display of the advertisement sticker stuck on the pack container 3.例文帳に追加After the purchase, when the food 2 is taken out of the shopping bag at home and placed on a table, etc., the purchaser or his/her family will notice that the food 2 is different from the purchased food 2 from the advertisement display of the advertisement sticker 7 affixed to the pack container 3. advertisements for products can be viewed.

お肉、魚、惣菜等の食材は、週に何回もスーパー、百貨店等の店舗で買い物をする対象であり、スーパー、百貨店等の店舗に買い物に訪れた客の大半がお肉、魚、惣菜等の各販売コーナを巡回して見たり購入するものであるから、買い物客やその家族に、広告シール７の広告が視認される総回数は莫大なものとなり、極めて高い広告効果を発揮できる。 Ingredients such as meat, fish, prepared foods, etc. are the objects of shopping at stores such as supermarkets and department stores many times a week. Since the shoppers and their families visit each sales corner to see and purchase prepared foods, the total number of times that the advertisement on the advertisement sticker 7 is visually recognized by shoppers and their families becomes enormous, and extremely high advertising effect can be exhibited. .

また、一つのパック容器３を、食材１の商品の販売だけでなく、他の商品の広告に利用することで、別途広告する場合に比べて広告資材の節約や広告コストのを節約を図ることができるとともに、パック容器３の取り扱い業者、食材類の生産・販売業者等が広告による収益を上げることもできる。 In addition, by using one pack container 3 not only for selling the product of the food material 1 but also for advertising other products, it is possible to save advertising materials and advertising costs as compared with the case of separate advertising. In addition, the dealers of the pack containers 3 and the producers and sellers of foodstuffs can increase their profits by advertising.

なお、上記した実施例では、パック容器３はトレイ４と透明ラップフィルム５の組み合わせとし、透明ラップフィルム５に広告シール７を貼り付けるようにしたが、トレイ４の外面または内面に広告シール７を貼り付けても良い。また、広告シール７を貼り付ける代わりに、トレイ４または透明ラップフィルム５に広告情報を印刷しても良い。また、透明な箱形パック容器、透明な袋形パック容器を用いてもよい。
また、食材をフィルム状等の包装材で包装した商品にも適用することができ、この場合、包装材の外面または内面に、包装される対象の商品とは異なる他の商品を広告する広告シールを貼り付けたり、包装材の外面または内面に広告情報を印刷するようにしても良い。 In the above-described embodiment, the pack container 3 is a combination of the tray 4 and the transparent wrap film 5, and the advertisement seal 7 is attached to the transparent wrap film 5. You can paste it. Also, instead of sticking the advertisement sticker 7, the advertisement information may be printed on the tray 4 or the transparent wrap film 5. FIG. Also, a transparent box-shaped pack container or a transparent bag-shaped pack container may be used.
In addition, it can also be applied to products in which foodstuffs are wrapped in a film-like packaging material, etc. In this case, an advertising sticker that advertises other products different from the product to be packaged on the outer or inner surface of the packaging material. may be attached, or advertising information may be printed on the outer surface or inner surface of the packaging material.

本発明は、スーパー、百貨店等の店舗で食材をパック容器に収納して販売したり、包装して販売する場合に適用可能である。 INDUSTRIAL APPLICABILITY The present invention can be applied to stores such as supermarkets, department stores, and the like, where foodstuffs are stored in pack containers and sold, or when foodstuffs are packaged and sold.

１ 食材入りパック商品
２ 食材
３ パック容器
４ トレイ
５ ラップフィルム
７ 広告シール 1 packed product containing ingredients 2 ingredients 3 pack container 4 tray 5 wrap film 7 advertisement sticker

Claims (3)

食材を収納するパック容器の外面または内面に、パック容器に収納される食材とは異なる他の商品の広告を表示したシールを貼り付けるか、または広告を印刷し、
広告表示付の形で食材入りパック商品を店舗、通販で販売すること、
を特徴とする広告方法。 Affixing a sticker or printing an advertisement for a product other than the food contained in the pack container on the outer or inner surface of the pack container containing the food,
Selling packed products containing ingredients in the form of advertisement display at stores and mail order,
An advertising method characterized by: 食材を包装する包装材の外面または内面に、包装される食材とは異なる他の商品の広告を表示したシールを貼り付けるか、または広告を印刷し、
広告表示付の形で食材入り包装商品を店舗、通販で販売すること、
を特徴とする広告方法。 Affixing a sticker or printing an advertisement for a product other than the food to be packaged on the outer or inner surface of the packaging material used to wrap the food,
Selling food-packed products with advertisements at stores and mail order,
An advertising method characterized by: 前記広告表示される他の商品は、パック容器に収納されか、または包装される食材と組合せた使用が可能な種類であること、
を特徴とする請求項１または２記載の広告方法。 that the other products advertised are of a type that can be used in combination with the foodstuffs contained in the pack container or packaged;
3. The advertising method according to claim 1 or 2, characterized by:
JP2021179954A 2021-11-04 2021-11-04 Advertisement method Pending JP2023068710A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2021179954A JP2023068710A (en) 2021-11-04 2021-11-04 Advertisement method

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Application Number Priority Date Filing Date Title
JP2021179954A JP2023068710A (en) 2021-11-04 2021-11-04 Advertisement method

Publications (1)

Publication Number Publication Date
JP2023068710A true JP2023068710A (en) 2023-05-18

Family

ID=86328092

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