JP2016077840A - Automatic reproduction system for product explanation moving image - Google Patents

Automatic reproduction system for product explanation moving image Download PDF

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Publication number
JP2016077840A
JP2016077840A JP2014225593A JP2014225593A JP2016077840A JP 2016077840 A JP2016077840 A JP 2016077840A JP 2014225593 A JP2014225593 A JP 2014225593A JP 2014225593 A JP2014225593 A JP 2014225593A JP 2016077840 A JP2016077840 A JP 2016077840A
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product
customer
picked
reproduction system
moving image
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JP2014225593A
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Japanese (ja)
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恵祐 宮城
Keisuke Miyagi
恵祐 宮城
長谷川　裕司
Yuji Hasegawa
裕司 長谷川
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Abstract

PROBLEM TO BE SOLVED: To provide a product display shelf that automatically reproduces a moving image of a product picked up by a customer, and analyze the customer's behavior.SOLUTION: An automatic reproduction system for a product explanation moving image includes a device (1) provided to a part where a product is placed for detecting whether or not the product is picked up, a control device (2) for centrally managing which product is detected, and a portable terminal (3) for reproducing a moving image on a product. The information on the picking up of a product and the information on the returning of the product to a shelf are sent to a totaling device (5) and can be used for the analysis of the customer's behavior.SELECTED DRAWING: Figure 1

Description

この発明は商品陳列棚に置かれた商品を手にとると、その商品に関する動画が自動的に再生されるシステムに関するものである。The present invention relates to a system in which when a product placed on a product display shelf is picked up, a moving image relating to the product is automatically reproduced.

従来、商品陳列棚に置かれた商品説明用の動画再生機器は顧客の行動とは無関係に決められた内容の説明を単純に繰り返し再生していた。Conventionally, a product description moving image playback device placed on a product display shelf simply and repeatedly reproduces the description of the contents determined regardless of the behavior of the customer.

ＩＣタグ等を使用して顧客が手に取った商品の説明を表示するシステムはあるが全ての商品にＩＣタグを貼り付ける必要がある。There is a system that displays an explanation of a product that a customer has picked up using an IC tag or the like, but it is necessary to affix the IC tag to all products.

特開第２００７−２４１８０６号公報JP 2007-241806 A

これは、次のような欠点があった。
商品を手に取った顧客は、その商品についての説明を直ちに見ることができない。This has the following drawbacks.
A customer who picks up a product cannot immediately see an explanation of the product.

またＩＣタグを使用したシステムは全ての商品にＩＣタグを取り付けなければならず手間がかかる。
本発明は、以上の欠点をなくすためになされたものである。In addition, the system using the IC tag is troublesome because the IC tag must be attached to all products.
The present invention has been made to eliminate the above drawbacks.

商品陳列棚の商品を置く部分に、その商品が手に取られたかどうかを検知する装置（１）を設け、検知した商品がどれであるかを集中管理する制御装置（２）と商品に関する動画を再生する携帯端末（３）を置く。動画は携帯端末（３）に接続された表示装置（４）に表示される。商品を手に取った情報と棚に戻した情報は（５）集計装置に記録される。
また顧客接近検知部（６）により顧客が商品陳列棚に近づいたことを検知しシステムそのものの説明動画を再生する。
本発明は、以上の構成よりなる商品動画自動再生システムである。A device (1) that detects whether or not the product has been picked up by the product placement shelf, and a control device (2) that centrally manages the detected product and a video relating to the product Put the portable terminal (3) to play. The moving image is displayed on the display device (4) connected to the portable terminal (3). Information on picking up merchandise and information returned to the shelves are recorded in (5) a counting device.
Further, the customer approach detection unit (6) detects that the customer has approached the merchandise display shelf, and reproduces an explanation video of the system itself.
The present invention is a product moving image automatic reproduction system having the above configuration.

商品を手に取ると直ちに動画が再生されるため顧客はその動画が手に取った商品に関するものだと容易に認識できる。As soon as the product is picked up, the video is played back, so the customer can easily recognize that the video is related to the product picked up.

また、商品にタグなどを取り付ける必要がないため容易に設置できる。In addition, since it is not necessary to attach a tag or the like to the product, it can be easily installed.

本発明の構成図である。It is a block diagram of the present invention.

以下、本発明を実施するための形態について説明する。
商品陳列棚の商品を置く部分に、その商品が手に取られたかどうかを検知する装置（１）を取り付け、商品を手に取るとその情報が制御装置（２）に伝わる。
制御装置（２）は携帯用端末（３）にどの商品が手に取られたかを伝え、携帯用端末内に格納された該当商品に関する動画を自動的に再生し、表示装置（４）に表示する。
商品を手に取った情報と棚に戻した情報は（５）集計装置に記録される。
また顧客接近検知部（６）により顧客が商品陳列棚に近づいたことを検知しシステムそのものの説明動画を再生する。Hereinafter, modes for carrying out the present invention will be described.
A device (1) for detecting whether or not the product has been picked up is attached to the part of the product display shelf where the product is picked up, and when the product is picked up, the information is transmitted to the control device (2).
The control device (2) tells the portable terminal (3) which product has been picked up, automatically plays a video about the corresponding product stored in the portable terminal, and displays it on the display device (4). To do.
Information on picking up merchandise and information returned to the shelves are recorded in (5) a counting device.
Further, the customer approach detection unit (6) detects that the customer has approached the merchandise display shelf, and reproduces an explanation video of the system itself.

商品陳列棚にスイッチを取り付け、商品を置くと商品の重みでスイッチがＯＦＦになるようにしておく。顧客が商品を手にとるとスイッチはＯＮになり、その情報が制御装置に伝えられる。制御装置には携帯用タブレットが接続されており、携帯用タブレット内のアプリが、手に取った商品に対応する説明用動画を再生し、携帯用タブレットに接続されたディスプレイに動画が表示される。
アプリはタブレットに格納されている静止画や動画を容易に取り込んで商品説明動画として使用することが可能である。
商品を手に取った情報と棚に戻した情報はインターネットを通してＷｅｂサーバーに送られ集計される。
ドップラーセンサーや焦電センサーなどを用いることによって商品陳列棚に顧客が近づいたことを検知でき、システムの説明動画を再生することができる。A switch is attached to the merchandise display shelf, and when the merchandise is placed, the switch is turned off by the weight of the merchandise. When the customer picks up the product, the switch is turned on and the information is transmitted to the control device. A portable tablet is connected to the control device, and an application in the portable tablet plays a video for explanation corresponding to the product picked up, and the video is displayed on a display connected to the portable tablet. .
The app can easily capture still images and moving images stored in the tablet and use them as product description moving images.
Information obtained by picking up products and information returned to the shelves are sent to the Web server via the Internet and aggregated.
By using a Doppler sensor, a pyroelectric sensor, or the like, it is possible to detect that a customer has approached the merchandise display shelf, and it is possible to reproduce an explanation video of the system.

１ 商品検知部
２ 制御装置
３ 携帯端末
４ 表示装置
５ 集計装置
６ 顧客接近検知部DESCRIPTION OF SYMBOLS 1 Goods detection part 2 Control apparatus 3 Portable terminal 4 Display apparatus 5 Counting apparatus 6 Customer approach detection part

Claims (5)

商品陳列棚に置かれた商品を手にとるとその商品に対応する説明動画を再生させることを特徴とする商品説明動画自動再生システム。2. A product explanation video automatic reproduction system characterized in that, when a product placed on a product display shelf is picked up, an explanation video corresponding to the product is reproduced. 商品陳列棚の側のみに商品検知部が付いているため商品には一切手を加えずに商品陳列棚に置くだけで設置が完了することを特徴とする商品説明動画自動再生システム。A product explanation video automatic reproduction system characterized in that since a product detection unit is attached only to the product display shelf side, installation is completed simply by placing the product on the product display shelf without any modification. 顧客が商品陳列装置に近づいたことを検知し、システムの使い方の説明動画を自動再生することを特徴とする商品説明動画自動再生システム。A product explanation video automatic reproduction system characterized by detecting that a customer has approached a product display device and automatically reproducing an explanation video of how to use the system. 再生する動画の登録、各商品との対応付けは携帯端末内またはパソコン内のアプリで行え、商品を手に取った時の動画の自動再生も同じアプリで行えるため取り扱いが容易であることを特徴とする商品説明動画自動再生システム。Registration of videos to be played and association with each product can be done with an application on the mobile terminal or PC, and automatic playback of the video when the product is picked up can be done with the same application, making it easy to handle Product description video automatic playback system. 顧客がどの商品をいつ手に取ったか、いつ商品陳列棚に戻したかを集計装置に記録することができるため、顧客の行動分析が可能であることを特徴とする商品説明動画自動再生システム。A product explanation video automatic reproduction system characterized in that customer behavior analysis is possible because a customer can record which product was picked up by the customer and when it was returned to the product display shelf.
JP2014225593A 2014-10-17 2014-10-17 Automatic reproduction system for product explanation moving image Pending JP2016077840A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110546661A (en) * 2017-03-21 2019-12-06 家乐氏公司 Determining product placement compliance

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110546661A (en) * 2017-03-21 2019-12-06 家乐氏公司 Determining product placement compliance
CN110546661B (en) * 2017-03-21 2023-07-18 家乐氏公司 Determining product placement compliance

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