JP2010530187A - コンテンツを優先順位付けするためのインタラクティブなアドバイザリーシステム - Google Patents
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Abstract
【選択図】図1
Description
図3および図4は、他のタイプの情報を配信するために、または、気象関連の現象をより正確に予測するために使うことができるアドバイザリーシステム8a、8bを示す。以下に記す場合を除いて、アドバイザリーシステム8a、8bは構造と機能の点で気象アドバイザリーシステム8に類似する。明確にするために、類似したコンポーネントには、同じ数字の接頭辞を付し、異なるアルファベットの接尾辞を付す。
さらに、システム8cは、ロケーティ通信機デバイス11dを介してロケーティを追跡してよいか、必要に応じて、ロケーティの同意を求めてもよい。
たとえば、図6で示すように、サービスプロバイダ90、92、94は、それぞれ、優先順位付け部95と通信ネットワークを介して一つ以上の通信機デバイス11に渡されるべき複数のコンテンツ102、104、106、108、110、112、114、116、118をそれぞれ創作する。
Claims (21)
- サービスプロバイダから離れた位置にいる複数のユーザに目標とするマーケティング広告情報を提供とする方法であって、
特定のユーザに関連づけられた通信機デバイスを識別するユーザ識別コードを含む個別のユーザプロファイルをそのユーザの行動にもとづいてユーザの好き嫌いに関する情報を用いて更新するステップと、
前記通信機デバイスの実時間の空間位置をモニタするステップと、
前記通信機デバイスの前記実時間の空間位置を前記ユーザプロファイルに相互に関連づけるステップと、
前記空間位置と前記ユーザプロファイルの相互関連性にもとづいて前記通信機デバイスに目標とするマーケティング広告情報を渡すステップとを含むことを特徴とする方法。 - ブロードキャストネットワークから離れた位置にいるが、1以上のベンダのマーケティングエリア内にいるユーザに目標とするマーケティング広告情報を提供とする方法であって、
ユーザのユーザプロファイルをそのユーザの行動にもとづいてユーザの好き嫌いに関する情報を用いて更新するステップと、
前記マーケティングエリア内にいる前記ユーザがもつ通信機デバイスの実時間の空間位置をモニタするステップと、
店内のユーザの位置を前記マーケティングエリア内にある製品の位置を示す情報に相互に関連づけるステップと、
前記空間位置と前記マーケティングエリア内の製品位置を示す情報の相互関連性にもとづいて前記通信機デバイスに目標とするマーケティングおよび/または広告情報を渡すステップとを含むことを特徴とする方法。 - 前記ユーザプロファイルを更新するステップはさらに、ユーザの購買習慣のほか、複数のベンダの店またはアウトレットと比較したユーザの過去または現在の位置情報にもとづいて前記ユーザプロファイルを更新するステップとして定義されることを特徴とする請求項1または2に記載の方法。
- 少なくとも一部の通信機デバイスはウェブ可能であり、前記ユーザプロファイルを更新するステップはさらに、前記通信機デバイスがインターネット上のウェブサイトをアクセスするために使われたとき、前記通信機デバイスに入力された情報にもとづいてユーザプロファイルを更新するステップとして定義されることを特徴とする請求項1または2に記載の方法。
- 前記マーケティングエリアはベンダの小売店またはアウトレットであることを特徴とする請求項4に記載の方法。
- 前記マーケティングエリアは近くにある複数のベンダの多数の店またはアウトレットを含むことを特徴とする請求項4に記載の方法。
- 前記マーケティングエリアはショッピングモールを含むことを特徴とする請求項6に記載の方法。
- 目標とするマーケティングおよび/または広告コンテンツは、クーポン、または他のタイプ、形態または方法のユーザにとっての購買誘因を含むことを特徴とする請求項7に記載の方法。
- 目標とするマーケティングまたは広告コンテンツは、ユーザからあらかじめ定められた距離の範囲に位置する製品の広告を含むことを特徴とする請求項1または2に記載の方法。
- 前記マーケティングエリアはベンダの小売店またはアウトレットであることを特徴とする請求項1または2に記載の方法。
- 前記マーケティングエリアは近くにある複数のベンダの多数の店またはアウトレットを含むことを特徴とする請求項1または2に記載の方法。
- 前記マーケティングエリアはショッピングモールを含むことを特徴とする請求項11に記載の方法。
- ブロードキャストネットワークから離れた位置にいるが、マーケティングエリア内にいるユーザに商品またはサービスを販売する方法であって、
前記ユーザが前記マーケティングエリアにいる間にユーザの携帯電話に、目標とするマーケティングおよび広告情報であって、マーケティングまたは広告情報には購買誘因が含まれる情報を渡すステップと、
製品またはサービスに対する購買誘因を用いて、店にいるユーザに製品またはサービスを売って渡すステップを含むことを特徴とする方法。 - 前記マーケティングエリアはベンダの小売店またはアウトレットであることを特徴とする請求項13に記載の方法。
- 前記マーケティングエリアは近くにある複数のベンダの多数の店またはアウトレットを含むことを特徴とする請求項13に記載の方法。
- 前記マーケティングエリアはショッピングモールを含むことを特徴とする請求項15に記載の方法。
- ユーザの携帯電話に目標とするマーケティングおよび広告情報を渡すステップは、ユーザの携帯電話の空間位置と、店内の製品の位置およびユーザの好き嫌いを示す情報との相互関連性にもとづいてなされることを特徴とする請求項13から16のいずれかに記載の方法。
- 前記マーケティングエリアはベンダの小売店またはアウトレットであることを特徴とする請求項17に記載の方法。
- 前記マーケティングエリアは近くにある複数のベンダの多数の店またはアウトレットを含むことを特徴とする請求項17または18に記載の方法。
- 前記マーケティングエリアはショッピングモールを含むことを特徴とする請求項17、18または19に記載の方法。
- 前記購買誘因は、製品またはサービスのディスカウントを示すディスカウントコードを含むことを特徴とする請求項13から20のいずれかに記載の方法。
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US11/818,836 | 2007-06-15 | ||
US11/818,836 US20080313037A1 (en) | 2007-06-15 | 2007-06-15 | Interactive advisory system |
PCT/US2008/066890 WO2008157334A1 (en) | 2007-06-15 | 2008-06-13 | Interactive advisory system |
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JP2013271104A Division JP5922091B2 (ja) | 2007-06-15 | 2013-12-27 | コンテンツを優先順位付けするためのインタラクティブなアドバイザリーシステム |
JP2013271105A Division JP2014099191A (ja) | 2007-06-15 | 2013-12-27 | コンテンツを優先順位付けするためのインタラクティブなアドバイザリーシステム |
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JP2010530187A true JP2010530187A (ja) | 2010-09-02 |
JP5452480B2 JP5452480B2 (ja) | 2014-03-26 |
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JP2013271105A Pending JP2014099191A (ja) | 2007-06-15 | 2013-12-27 | コンテンツを優先順位付けするためのインタラクティブなアドバイザリーシステム |
JP2013271104A Active JP5922091B2 (ja) | 2007-06-15 | 2013-12-27 | コンテンツを優先順位付けするためのインタラクティブなアドバイザリーシステム |
JP2016001957A Active JP6248126B2 (ja) | 2007-06-15 | 2016-01-07 | コンテンツを優先順位付けするためのインタラクティブなアドバイザリーシステム |
JP2017222464A Active JP6503442B2 (ja) | 2007-06-15 | 2017-11-20 | コンテンツを優先順位付けするためのインタラクティブなアドバイザリーシステム |
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JP2013271104A Active JP5922091B2 (ja) | 2007-06-15 | 2013-12-27 | コンテンツを優先順位付けするためのインタラクティブなアドバイザリーシステム |
JP2016001957A Active JP6248126B2 (ja) | 2007-06-15 | 2016-01-07 | コンテンツを優先順位付けするためのインタラクティブなアドバイザリーシステム |
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US (3) | US20080313037A1 (ja) |
EP (1) | EP2171602A4 (ja) |
JP (5) | JP5452480B2 (ja) |
KR (1) | KR20100059780A (ja) |
CN (2) | CN101903871A (ja) |
AU (1) | AU2008266029A1 (ja) |
BR (1) | BRPI0812169A8 (ja) |
CA (1) | CA2686561A1 (ja) |
HK (1) | HK1246944A1 (ja) |
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US20140351051A1 (en) | 2014-11-27 |
BRPI0812169A2 (pt) | 2014-12-16 |
BRPI0812169A8 (pt) | 2018-12-11 |
HK1246944A1 (zh) | 2018-09-14 |
JP2016103287A (ja) | 2016-06-02 |
JP5922091B2 (ja) | 2016-05-24 |
WO2008157334A1 (en) | 2008-12-24 |
JP6503442B2 (ja) | 2019-04-17 |
CN101903871A (zh) | 2010-12-01 |
JP2014130600A (ja) | 2014-07-10 |
CN107358464A (zh) | 2017-11-17 |
EP2171602A1 (en) | 2010-04-07 |
US20160328749A1 (en) | 2016-11-10 |
JP6248126B2 (ja) | 2017-12-13 |
CA2686561A1 (en) | 2008-12-24 |
EP2171602A4 (en) | 2011-04-20 |
AU2008266029A1 (en) | 2008-12-24 |
US20080313037A1 (en) | 2008-12-18 |
JP2014099191A (ja) | 2014-05-29 |
JP2018077853A (ja) | 2018-05-17 |
KR20100059780A (ko) | 2010-06-04 |
JP5452480B2 (ja) | 2014-03-26 |
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