JP2004161316A

JP2004161316A - Packaging box with mechanism

Info

Publication number: JP2004161316A
Application number: JP2002328502A
Authority: JP
Inventors: Yoichi Nishikawa; 洋一西川
Original assignee: Rengo Co Ltd
Current assignee: Rengo Co Ltd
Priority date: 2002-11-12
Filing date: 2002-11-12
Publication date: 2004-06-10
Anticipated expiration: 2022-11-12
Also published as: JP3725857B2

Abstract

<P>PROBLEM TO BE SOLVED: To provide a packaging box with a mechanism of display of strong impact. <P>SOLUTION: In the packaging box in which a front wall 1, a pair of side walls 2 and a rear wall 3 are continuously provided, a lower side thereof is closed by a bottom wall 24, and an upper side is opened/closed by a lid 25 continuously provided on an upper edge of the rear wall 3. The lid 25 is formed by affixing a face plate 9 and a back plate 10 to each other which are successively connected from the rear wall 3, a corner piece 12 is continuously provided on a corner part of the back plate 10 forming a base end of the lid 25, and the corner piece 12 is supported by a leg piece 13 extending from the outer edge thereof. A fold-in portion 17 surrounded by V-shaped valley-folding lines 16 toward a ridge-folding line 15 at the center is provided across the back plate 10 and the corner piece 12, and a display plate 18 extends from the corner piece 12 side of the fold-in portion 17. When the lid 25 is opened, the fold-in portion 17 extends and the display plate 18 rises. <P>COPYRIGHT: (C)2004,JPO

Description

【０００１】
【発明の属する技術分野】
この発明は、消費者の興味を惹く仕掛けを設けた商品包装箱に関する。
【０００２】
【従来の技術】
従来、小型缶飲料等の商品の包装箱として、図９に示すように、前壁５１、一対の側壁５２及び後壁５３を連設して、底壁５４で下面を閉止すると共に、後壁５３の上縁から蓋５５を延出し、店頭で商品を陳列する際には、開けた蓋５５を二つ折りにして、その先端部を箱内に差し込むことにより、蓋５５の表面に印刷した広告が正面側から見えるようにするものが使用されている。
【０００３】
【発明が解決しようとする課題】
しかしながら、上記のような包装箱では、正面側から見える広告の表示面積が小さく、また、高い位置で箱を縦置きにして陳列を行う場合、広告の表示面が正面側から全く見えなくなるという問題がある。
【０００４】
そこで、この発明は、平置きでも縦置きでもインパクトの強い陳列が可能な仕掛け付き包装箱を提供しようとするものである。
【０００５】
【課題を解決するための手段】
上記課題を解決するため、この発明は、上面を開閉する蓋を、後壁から順次繋がる表面板と裏面板とを貼り合わせて形成し、蓋の基端となる裏面板の角部にコーナー片を連設して、その外側縁から延びる脚片によりコーナー片を支持し、裏面板とコーナー片に跨って、中央部の山折線に向かうＶ字状の谷折線に挟まれた折込部分を設け、折込部分のコーナー片側から表示板を延出し、蓋を開くと、折込部分が伸びて表示板が立ち上がるようにしたのである。
【０００６】
また、前記蓋の表面板に形成した前後方向の切帯部を起こし、蓋を開けて折り返した状態で、切帯部に設けた差込片を、底壁と後壁の稜部に設けた差込穴に差し込むことにより、箱を縦置きにしても、表示板及び蓋の裏面板に印刷した広告が正面側から見えるようにしたのである。
【０００７】
【発明の実施の形態】
まず、この発明の第１実施形態を図１乃至図４に基づいて説明する。
【０００８】
この包装箱は、図１に示すような板紙製ブランクから形成される。このブランクでは、前壁１の一側に側壁２、後壁３及び側壁２が順次連設され、前壁１の他側には継代片４が連設されている。前壁１及び後壁３の下縁には底板５が、側壁２の下縁には底板６がそれぞれ連設されている。
【０００９】
前壁１及び側壁２の上縁には蓋受片７，８がそれぞれ連設され、後壁３の上縁には表面板９、裏面板１０及び後重板１１が順次連設されている。裏面板１０には、後重板１１に連接する端縁側の片方の角部にコーナー片１２が連設され、その外側縁から脚片１３及び底当片１４が順次連設されている。
【００１０】
裏面板１０とコーナー片１２の境界外側部には、中央の山折線１５に向かうＶ字状の谷折線１６に挟まれた折込部分１７が設けられ、折込部分１７のコーナー片１２側から表示板１８が延出されている。
【００１１】
表面板９と裏面板１０の境界部には、裏面板１０から表面板９への弧状切込により差込片１９が設けられ、前壁１と蓋受片７の稜部にはスリット状の差込穴２０が設けられている。
【００１２】
表面板９の中間から基端を経て後壁３の中間に至る部分には、前後方向に入れた２本の切目の間に切帯部２１が形成され、この切帯部２１には表面板９側から後壁３側への弧状切込により差込片２２が、後壁３と底板５の稜部にはスリット状の差込穴２３がそれぞれ設けられている。
【００１３】
このようなブランクを組み立てて商品を包装するには、図２に示すように、前壁１、一対の側壁２及び後壁３を角筒状に折り曲げ、継代片４を他方の側壁２に貼り付けて周壁をなし、底板５，６を一組ずつ貼り合せて、底板５同士を噛み合わせることにより底壁２４を形成する。
【００１４】
また、表面板９の内側に裏面板１０を貼り合わせて蓋２５を形成し、後重板１１を後壁３の内側に重ね、折込部分１７を折り込みつつ、コーナー片１２を水平方向へ、脚片１３を側壁２の内面沿いに下方へ折り曲げ、底当片１４を内側へ折り曲げて底壁２４に当接させ、脚片１３でコーナー片１２を支持する。
【００１５】
そして、箱内に底敷パッドや商品を収納し、蓋受片７，８を内側へ折り曲げ、蓋２５を閉じて、これに伴い裏面板１０の下側に表示板１８を倒伏させ、差込片１９を差込穴２０に差し込んで封緘する。
【００１６】
いま、このように包装して配送された商品を、包装箱を平置きした状態で店頭に陳列する際には、差込片１９を差込穴２０から抜いて蓋２５を開き、商品が見やすくなるように、蓋受片８をその基端のミシン目沿いに切り取り、図３に示すように、蓋２５をやや後方に反る角度まで開く。
【００１７】
このように陳列すると、蓋２５の開放に伴い、折り込まれていた折込部分１７が伸びて、表示板１８が飛び出すように立ち上がるので、裏面板１０及び表示板１８に印刷した広告により、消費者の注意を惹き付けることができる。
【００１８】
また、包装箱を縦置きした状態で陳列する際には、図４に示すように、蓋２５を開けて後傾するように折り返した状態で、切帯部２１を浮き上がらせて逆に屈曲させ、差込片２２を差込穴２３に差し込むと、裏面板１０及び表示板１８に印刷した広告を正面側から見せることができる。
【００１９】
次に、この発明の第２実施形態を図５乃至図８に基づいて説明する。なお、ここでは、上記第１実施形態と異なる部分についてのみ言及する。
【００２０】
この包装箱のブランクでは、図５に示すように、切帯部２１が表面板９の中間から先端に至る部分に、先端側から起こせるように形成され、その先端から裏面板１０への弧状切込により差込片２２が形成されている。
【００２１】
この包装箱は、図６に示すように、差込片２２を差込穴２０に差し込んで封緘し、平置き陳列時には、図７に示すように、切帯部２１を引き上げて差込片２２を差込穴２０から抜き、蓋２５を開いて、表示板１８を立ち上がらせる。
【００２２】
そして、縦置き陳列時には、図８に示すように、蓋２５を後傾するように折り返した状態で、切帯部２１を折り返して、差込片２２を差込穴２３に差し込むことにより、上記第１実施形態の包装箱と同様に使用できる。
【００２３】
【発明の効果】
以上のように、この発明に係る包装箱では、後壁から順次延出した表面板と裏面板とを貼り合せた蓋を開くと、裏面板とその延出部であるコーナー片に跨がった折込部分が伸びて表示板が立ち上がるので、裏面板に加えて、表示板に印刷した広告に消費者の注意が惹き付けられ、販売促進効果の向上が期待できる。
【００２４】
また、箱を縦置きにしたときにも、前記蓋の表面板から切り起こした切帯部により、蓋を後傾した状態で固定して、表示板及び裏面板に印刷した広告が正面側から見えるようにしたので、十分な販売促進効果が得られる。
【図面の簡単な説明】
【図１】この発明に係る包装箱の第１実施形態のブランクを示す図
【図２】同上の包装状態を示す斜視図
【図３】同上の平置き陳列状態を示す斜視図
【図４】同上の縦置き陳列状態を示す斜視図
【図５】この発明に係る包装箱の第２実施形態のブランクを示す図
【図６】同上の包装状態を示す斜視図
【図７】同上の平置き陳列状態を示す斜視図
【図８】同上の縦置き陳列状態を示す斜視図
【図９】従来の包装箱の陳列状態を示す斜視図
【符号の説明】
１前壁
２側壁
３後壁
９表面板
１０裏面板
１２コーナー片
１５山折線
１６谷折線
１７折込部分
１８表示板
２１切帯部
２２差込片
２３差込穴
２４底壁
２５蓋[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a product packaging box provided with a mechanism that attracts consumer interest.
[0002]
[Prior art]
Conventionally, as a packaging box for commodities such as small canned beverages, a front wall 51, a pair of side walls 52 and a rear wall 53 are connected in series as shown in FIG. An advertisement printed on the surface of the lid 55 by extending the lid 55 from the upper edge of the cover 53 and displaying the product at the store, folding the opened lid 55 in two, and inserting the tip into the box. That can be seen from the front side are used.
[0003]
[Problems to be solved by the invention]
However, in the packaging box as described above, the display area of the advertisement seen from the front side is small, and when the box is displayed vertically at a high position, the display surface of the advertisement is completely invisible from the front side. There is.
[0004]
In view of the above, an object of the present invention is to provide a packaging box with a mechanism capable of displaying a strong impact in a flat or vertical position.
[0005]
[Means for Solving the Problems]
In order to solve the above problems, the present invention provides a lid for opening and closing a top surface, which is formed by bonding a front plate and a back plate which are sequentially connected from a rear wall, and forming a corner piece at a corner of the back plate serving as a base end of the lid. The corner piece is supported by the leg piece extending from the outer edge of the corner piece, and a fold portion sandwiched by a V-shaped valley fold line toward the center fold line is provided across the back plate and the corner piece. When the display panel is extended from one side of the corner of the folded portion and the lid is opened, the folded portion is extended and the display panel rises.
[0006]
In addition, the front and rear cut-off portions formed on the surface plate of the lid were raised, and the lid was opened and folded, and the insertion pieces provided on the cut-off portions were provided on the ridges of the bottom wall and the rear wall. By inserting it into the insertion hole, the advertisement printed on the display plate and the back plate of the lid can be seen from the front side even when the box is placed vertically.
[0007]
BEST MODE FOR CARRYING OUT THE INVENTION
First, a first embodiment of the present invention will be described with reference to FIGS.
[0008]
The packaging box is formed from a paperboard blank as shown in FIG. In this blank, a side wall 2, a rear wall 3 and a side wall 2 are sequentially provided on one side of a front wall 1, and a passage piece 4 is continuously provided on the other side of the front wall 1. A bottom plate 5 is connected to a lower edge of the front wall 1 and the rear wall 3, and a bottom plate 6 is connected to a lower edge of the side wall 2.
[0009]
Lid receiving pieces 7 and 8 are respectively connected to upper edges of the front wall 1 and the side wall 2, and a surface plate 9, a rear plate 10 and a rear heavy plate 11 are sequentially connected to an upper edge of the rear wall 3. . On the back plate 10, a corner piece 12 is continuously provided at one corner on the edge side connected to the rear heavy board 11, and a leg piece 13 and a bottom abutment piece 14 are sequentially provided from the outer edge thereof.
[0010]
On the outer side of the boundary between the back plate 10 and the corner piece 12, there is provided a fold portion 17 sandwiched by a V-shaped valley fold line 16 toward the central mountain fold line 15. 18 have been extended.
[0011]
At the boundary between the front plate 9 and the back plate 10, an insertion piece 19 is provided by an arc-shaped cut from the back plate 10 to the front plate 9. An insertion hole 20 is provided.
[0012]
At a portion extending from the middle of the surface plate 9 to the middle of the rear wall 3 through the base end, a cut band portion 21 is formed between two cuts cut in the front-rear direction. An insertion piece 22 is formed by an arc-shaped cut from the side 9 to the rear wall 3, and a slit-shaped insertion hole 23 is provided at the ridge of the rear wall 3 and the bottom plate 5.
[0013]
In order to assemble such a blank and pack the product, as shown in FIG. 2, the front wall 1, the pair of side walls 2 and the rear wall 3 are bent into a rectangular tube shape, and the passage piece 4 is attached to the other side wall 2. The bottom wall 24 is formed by pasting to form a peripheral wall, pasting the bottom plates 5 and 6 one by one, and engaging the bottom plates 5 with each other.
[0014]
Also, the back plate 10 is attached to the inside of the front plate 9 to form a lid 25, the rear heavy plate 11 is overlapped on the inside of the rear wall 3, and the corner pieces 12 are horizontally moved while the folded portion 17 is folded. The piece 13 is bent downward along the inner surface of the side wall 2, the bottom abutment 14 is bent inward to abut against the bottom wall 24, and the corner pieces 12 are supported by the leg pieces 13.
[0015]
Then, the bottom pad and the product are stored in the box, the lid receiving pieces 7 and 8 are bent inward, the lid 25 is closed, and the display plate 18 is lowered on the lower side of the back plate 10 in accordance with this. The piece 19 is inserted into the insertion hole 20 and sealed.
[0016]
Now, when the packaged and delivered product is displayed at a store with the packaging box placed flat, the insertion piece 19 is pulled out from the insertion hole 20 and the lid 25 is opened, so that the product can be easily viewed. Then, the lid receiving piece 8 is cut out along the perforation at the base end thereof, and the lid 25 is opened to a slightly backward angle as shown in FIG.
[0017]
When the display is displayed in this manner, the folded portion 17 that has been folded is extended with the opening of the lid 25, and the display plate 18 rises so as to jump out. Attention can be drawn.
[0018]
Further, when the packaging box is displayed in a vertically placed state, as shown in FIG. 4, in a state where the lid 25 is opened and folded back so as to be inclined backward, the cut band portion 21 is lifted up and bent in reverse. When the insertion piece 22 is inserted into the insertion hole 23, the advertisement printed on the back plate 10 and the display plate 18 can be seen from the front side.
[0019]
Next, a second embodiment of the present invention will be described with reference to FIGS. Here, only the parts different from the first embodiment will be described.
[0020]
In the blank of this packaging box, as shown in FIG. 5, a cutting band portion 21 is formed at a portion from the middle to the front end of the front surface plate 9 so as to be raised from the front end side, and an arc-shaped cutting from the front end to the back surface plate 10 is performed. The insertion piece 22 is formed by insertion.
[0021]
In this packaging box, as shown in FIG. 6, the insertion piece 22 is inserted into the insertion hole 20 and sealed, and at the time of flat display, as shown in FIG. Is removed from the insertion hole 20, the cover 25 is opened, and the display plate 18 is raised.
[0022]
Then, at the time of vertical display, as shown in FIG. 8, with the lid 25 folded back so as to be inclined backward, the band 21 is folded back, and the insertion piece 22 is inserted into the insertion hole 23, whereby the above-described operation is performed. It can be used similarly to the packaging box of the first embodiment.
[0023]
【The invention's effect】
As described above, in the packaging box according to the present invention, when the lid, in which the front plate and the back plate sequentially extending from the rear wall are bonded, is opened, the cover straddles the back plate and the corner piece that is the extension thereof. Since the folded portion extends and the display plate rises, consumers' attention is attracted to the advertisement printed on the display plate in addition to the back plate, and the sales promotion effect can be expected to be improved.
[0024]
Also, even when the box is placed vertically, the cut-out portion cut and raised from the surface plate of the lid fixes the lid in a backward tilted state, and the advertisement printed on the display plate and the back plate is viewed from the front side. Because it is visible, a sufficient sales promotion effect can be obtained.
[Brief description of the drawings]
FIG. 1 is a view showing a blank of a first embodiment of a packaging box according to the present invention; FIG. 2 is a perspective view showing a packaging state of the same; FIG. 3 is a perspective view showing a flat display state of the same; FIG. 5 is a perspective view showing a vertically placed display state according to the embodiment. FIG. 5 is a view showing a blank of a second embodiment of the packaging box according to the present invention. FIG. 6 is a perspective view showing a state of packaging as shown in FIG. FIG. 8 is a perspective view showing a vertically placed display state of the above. FIG. 9 is a perspective view showing a display state of a conventional packaging box.
DESCRIPTION OF SYMBOLS 1 Front wall 2 Side wall 3 Rear wall 9 Front plate 10 Back plate 12 Corner piece 15 Mountain fold line 16 Valley fold line 17 Folding part 18 Display board 21 Cut strip part 22 Insert piece 23 Insert hole 24 Bottom wall 25 Cover

Claims

前壁１、一対の側壁２、後壁３を連設して、底壁２４で下面を閉止し、後壁３の上縁に連設した蓋２５で上面を開閉する包装箱において、蓋２５を後壁３から順次繋がる表面板９と裏面板１０とを貼り合わせて形成し、蓋２５の基端となる裏面板１０の角部にコーナー片１２を連設して、その外側縁から延びる脚片１３によりコーナー片１２を支持し、裏面板１０とコーナー片１２に跨って、中央の山折線１５に向かうＶ字状の谷折線１６に挟まれた折込部分１７を設け、折込部分１７のコーナー片１２側から表示板１８を延出したことを特徴とする仕掛け付き包装箱。In a packaging box in which a front wall 1, a pair of side walls 2, and a rear wall 3 are continuously provided, a lower surface is closed by a bottom wall 24, and an upper surface is opened and closed by a lid 25 continuously provided on an upper edge of the rear wall 3. Is formed by bonding the front plate 9 and the back plate 10 that are sequentially connected from the rear wall 3, and the corner pieces 12 are continuously provided at the corners of the back plate 10 serving as the base end of the lid 25, and extend from the outer edge thereof. The corner pieces 12 are supported by the leg pieces 13, and a fold portion 17 is provided between the back plate 10 and the corner pieces 12 and sandwiched by a V-shaped valley fold line 16 toward the central mountain fold line 15. A packaging box with a mechanism, wherein a display plate 18 extends from the corner piece 12 side.

前記蓋２５の表面板９に、前後方向の２本の切目に挟まれた切帯部２１を形成し、この切帯部２１に差込片２２を設け、後壁３と底壁２４の稜部に、差込片２２が差し込まれる差込穴２３を設けたことを特徴とする請求項１に記載の仕掛け付き包装箱。On the surface plate 9 of the lid 25, a band 21 sandwiched between two cuts in the front-rear direction is formed, and an insertion piece 22 is provided in the band 21 so that the ridges of the rear wall 3 and the bottom wall 24 are formed. The packaging box with a device according to claim 1, wherein an insertion hole 23 into which the insertion piece 22 is inserted is provided in the portion.