JP2002183595A - Distribution-advertising system on internet enabling selection of distribution advertisement - Google Patents

Distribution-advertising system on internet enabling selection of distribution advertisement

Info

Publication number
JP2002183595A
JP2002183595A JP2000403952A JP2000403952A JP2002183595A JP 2002183595 A JP2002183595 A JP 2002183595A JP 2000403952 A JP2000403952 A JP 2000403952A JP 2000403952 A JP2000403952 A JP 2000403952A JP 2002183595 A JP2002183595 A JP 2002183595A
Authority
JP
Japan
Prior art keywords
advertisement
information
user
advertisements
browsing
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
JP2000403952A
Other languages
Japanese (ja)
Inventor
Hideto Tomabechi
英人 苫米地
Kazuhiko Tsuda
和彦 津田
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
COGNITIVE RES LAB Inc
Cognitive Research Laboratories Inc
Original Assignee
COGNITIVE RES LAB Inc
Cognitive Research Laboratories Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by COGNITIVE RES LAB Inc, Cognitive Research Laboratories Inc filed Critical COGNITIVE RES LAB Inc
Priority to JP2000403952A priority Critical patent/JP2002183595A/en
Publication of JP2002183595A publication Critical patent/JP2002183595A/en
Pending legal-status Critical Current

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

PROBLEM TO BE SOLVED: To provide a distribution advertising system on the Internet, enabling the selection of a distribution advertisement that can distribute the advertisement reflecting an advertising field which an information sending user desires to carry out and an advertising field which the information sending user does not desire to carry out, and acquire compensation for distributing the advertisement. SOLUTION: This system has an advertisement selecting means, capable of selecting the advertisement reflecting the user's intention from the information field which the information sending user wants to carry it out or does not wish to carry it out; an advertisement information means allowing an advertisement information sending operator to freely control advertisement information contents; a sending-browsing number counting means for counting the number of sending of the advertisement information means and the number of browsing of an addressee who has browsed the number of browsing the contents of the advertisement information means, and an advertisement-carrying charge computing means for computing an advertisement carrying charge paid to the information sending user as well as an advertisement carrying charge asked to an advertiser, from the number of sending of the advertisement and the number of browsing of the addressee.

Description

【発明の詳細な説明】DETAILED DESCRIPTION OF THE INVENTION

【0001】[0001]

【発明の属する技術分野】本発明は電子メイルのほか、
ワールド・ワイド・ウェブなどインターネット上の全て
の情報配信手段による広告宣伝の配信に対して適用可能
である。
[0001] The present invention relates to electronic mail,
The present invention is applicable to distribution of advertisements by all information distribution means on the Internet such as the World Wide Web.

【0002】[0002]

【従来の技術】従来、電子メイルやワールド・ワイド・
ウェブ上のホームページなど情報発信ユーザが広告情報
を発信する行為において、広告情報送信運営者など多く
の広告主を抱えるものと情報発信ユーザが広告情報を発
信する契約を結んだ場合、発信される広告は広告情報送
信運営者と契約している広告主の広告から広告情報送信
運営者が確定していた。
2. Description of the Related Art Conventionally, electronic mail, world wide mail,
In the act of transmitting advertising information by an information transmitting user such as a homepage on the web, if the information transmitting user has signed a contract to transmit advertising information with an entity that has many advertisers such as an advertising information transmission operator, the advertisement transmitted Was determined from the advertisement of the advertiser contracted with the advertising information transmission operator.

【0003】[0003]

【発明が解決しようとする課題】このように従来から情
報発信ユーザが発信する情報に広告情報を付加する行為
はとり行われてきたが、掲載される広告はその広告情報
送信運営会社の都合のみで決められており、情報発信ユ
ーザの意図が反映されることはなかった。これにより情
報発信ユーザが一般個人のインターネット利用者であっ
た場合に勤務会社と同業他社である企業の広告宣伝情報
を配信する場合もあり、倫理的にも不具合の生じると共
に情報発信ユーザ自身にも不平不満感情が生じる可能性
がある。
As described above, the act of adding advertisement information to the information transmitted by the information transmission user has been conventionally performed, but the advertisement to be posted is only for the convenience of the advertisement information transmission management company. And the intention of the information transmitting user was not reflected. As a result, when the information sending user is a general individual Internet user, there is a case where the advertising information of the company that is the same company as the working company is distributed, which causes ethical problems and also causes the information sending user to Complaints may occur.

【0004】また情報発信ユーザが好意的な感情を持つ
企業の広告で情報受信者に是非とも伝えたいと思う広告
を優先的に伝えることができず、情報発信ユーザにとっ
て情報受信ユーザの利益になる情報をとの感情を反映す
ることができないという問題点があった。
[0004] In addition, it is not possible to preferentially convey an advertisement that the information transmitting user wants to convey to the information receiver by an advertisement of a company having a favorable emotion, which is beneficial to the information transmitting user. There was a problem that information and emotions could not be reflected.

【0005】[0005]

【課題を解決するための手段】そこで発明者らは以下の
発明を提起する。ワールド・ワイド・ウェブやHTML
文書の送受信が可能かつ電子署名自動添付機能を有する
電子メイルシステムなどインターネット上の情報発信手
段で広告配信を行うことにおいて、情報発信ユーザが掲
載したい広告分野と掲載したくない広告の分野を登録す
るユーザ個人情報登録手段と、広告主が自社の業種や事
業展開地域など会社固有情報と共に情報掲載すべき広告
と広告に対して詳細情報を提供するための閲覧情報と広
告配信数や広告閲覧に対する対価情報を入力する広告登
録手段と広告登録手段で登録された情報とユーザ個人情
報登録手段で登録された掲載したい広告分野と掲載した
くない広告分野の情報よりユーザの意図を反映した広告
選択ができる広告選択手段と、広告情報送信運営者が広
告情報内容を自由に制御できる広告情報手段と、広告情
報手段の送信数と広告情報手段の内容閲覧数を受信者が
閲覧した数をカウントする送信・閲覧数カウント手段
と、送信・閲覧数カウント手段を用いてカウントされた
広告の送信数と受信者の閲覧数とにより広告主に請求す
る広告掲載料と共に情報発信ユーザに支払う広告掲載料
を算出する広告掲載料算出手段を有することで、情報発
信ユーザが情報発信ユーザの掲載したい広告分野と掲載
したくない広告分野を反映した広告を配信できると共に
広告を配信することの対価を得ることのできることを特
徴とする配信広告の選択ができるインターネットの配信
広告システム。
Accordingly, the present inventors propose the following invention. World Wide Web and HTML
When delivering advertisements by means of information transmission on the Internet, such as an electronic mail system capable of sending and receiving documents and having an electronic signature automatic attachment function, register the advertisement fields that the information transmission user wants to post and the advertisement fields that they do not want to post User personal information registration means, advertisements that advertisers should publish along with company-specific information such as their own business type and business development area, browsing information for providing detailed information on advertisements, number of advertisement distribution, and consideration for advertisement browsing Advertisement reflecting the user's intention can be selected from the information registered in the advertisement registration means for inputting the information, the information registered in the advertisement registration means, and the information on the advertisement fields desired to be posted and the advertisement fields not desired to be registered registered in the user personal information registration means. Advertisement selection means, advertisement information means that allows the advertisement information transmission operator to freely control the content of the advertisement information, The transmission / browsing number counting means that counts the number of times the recipient browsed the content browsing number of the notification information means, and the advertisement based on the number of advertisement transmissions counted by using the transmission / browsing number counting means and the number of viewing times of the receiver Advertisement fee calculation means that calculates the advertisement fee paid to the information sending user together with the advertising fee charged mainly, reflects the advertising fields that the information sending user wants to place and the advertising fields that the information sending user does not want to place A distribution advertisement system for the Internet that can select a distribution advertisement, wherein the distribution advertisement can be distributed and a price for distributing the advertisement can be obtained.

【0006】[0006]

【発明の実施の形態】本発明にあっては、情報発信ユー
ザが電子メイルの署名欄などに広告情報手段を格納して
おけばメイルを送信するという通常実施している情報発
信行為が、もしくは自身のホームページ上に広告情報手
段をしておくだけで何ら余分な手間を欠けずに広告発信
が可能となりその対価を得られ、更には掲載される広告
は情報発信ユーザの掲載したい広告分野と掲載したくな
い広告分野の情報が反映された広告情報となる。即ち、
通常の情報発信手段で対価を得られると共にその情報提
供が自身の意に添ったものとなるため多くの一般個人の
インターネットユーザが利用できる広告宣伝手段とな
る。
DESCRIPTION OF THE PREFERRED EMBODIMENTS In the present invention, the information transmission act which is normally carried out in that the information transmission user stores the advertisement information means in the signature column of the electronic mail and transmits the mail, or It is possible to send advertisement without any extra trouble just by putting the advertisement information means on your own homepage, you can get the price, and furthermore, the advertisement to be placed will be the advertisement field that the information transmission user wants to place The advertisement information reflects the information in the advertising field that is not desired. That is,
It is possible to obtain a price by means of ordinary information transmission means and to provide the information according to one's own intention, so that it becomes an advertisement means that can be used by many general Internet users.

【0007】[0007]

【実施例】以下、本発明をその実施例を示す図に基づい
て説明する。図1は、本発明の配信広告の選択ができる
インターネットの配信広告システムについてシステム構
成のその関係者の概要を示した図である。広告主2は広
告情報送信運営者1の提供する広告登録手段12に対し
て広告画面のイメージ画像情報と閲覧者がその広告イメ
ージ画像情報をクリックし詳細内容を要求した場合に表
示すべきインターネット上のURLと広告送信および詳
細内容閲覧時に支払う費用の情報を入力する。この広告
登録手段12によって登録された情報は広告データベー
スである広告D.B.13に保存される。これにより配
信する広告情報が広告主2から広告情報送信運営者1に
伝えられる。広告主2は、図に示す通り広告主A21、
広告主B22、広告主C23、・・・、広告主n24と
多数存在し、広告情報送信運営者1の広告D.B.13
には多くの広告主の広告データが保持される。
DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described below with reference to the drawings showing the embodiments. FIG. 1 is a diagram showing an outline of a person related to a system configuration of a delivery advertisement system on the Internet capable of selecting a delivery advertisement of the present invention. The advertiser 2 uses the advertisement registration means 12 provided by the advertisement information transmission operator 1 on the Internet to be displayed when the image information of the advertisement screen and the viewer click the advertisement image information and request the details. URL and the information on the cost to be paid when transmitting the advertisement and viewing the detailed contents. The information registered by the advertisement registration means 12 includes an advertisement D. B. 13 is stored. As a result, the advertisement information to be distributed is transmitted from the advertiser 2 to the advertisement information transmission operator 1. Advertiser 2 is an advertiser A21, as shown in the figure.
Advertiser B22, Advertiser C23,..., Advertiser n24, and many. B. 13
Holds advertisement data of many advertisers.

【0008】情報発信ユーザ3は、広告情報送信運営者
1の提供するユーザ個人情報登録手段11に対して掲載
したい広告分野と掲載したくない広告の分野など、図2
に一例を示す入力画面などにより入力する。この入力さ
れた情報発信ユーザ3の希望情報と広告D.B.13か
ら、広告選択手段14によって情報発信ユーザ3が掲載
を希望するもしくは掲載を希望しない業種の広告を省い
た広告情報手段15を生成する。生成された広告情報手
段15は例えば図3に示すようにHTMLを閲覧するこ
とが可能なソフトウェアで見ればボタン型に表示される
バナーとなり、このバナーをマウスポインタでクリック
することで広告主2が指定したインターネット上のデー
タを閲覧することが可能となる。
[0008] The information transmitting user 3 is shown in FIG. 2 such as an advertisement field that the user wants to post on the user personal information registration means 11 provided by the advertisement information transmission operator 1 and an advertisement field that he does not want to post.
Is input on an input screen or the like as shown in FIG. The input desired information of the information transmission user 3 and the advertisement D. B. From 13, the advertisement selecting unit 14 generates the advertisement information unit 15 in which the advertisement of the type of business that the information transmission user 3 desires or does not want to publish is omitted. For example, as shown in FIG. 3, the generated advertisement information unit 15 becomes a button-shaped banner when viewed with software capable of browsing HTML, and by clicking this banner with a mouse pointer, the advertiser 2 It is possible to browse data on the specified Internet.

【0009】ここで、例えば情報発信ユーザ3が自らの
電子メイルシステムの自動署名添付機能中の署名ファイ
ルなどに例えば図4に示すように広告情報手段15を登
録しておけば、メイルを送信する毎にこの電子署名デー
タが付随した電子メイル文書ファイルを配信、即ち広告
を配信することが可能となり、何の手間もかげずに広告
配信が可能となる。情報発信ユーザ3が配信した広告情
報の付随した電子メイル文書ファイルや情報受信ユーザ
4が更に詳しい情報を得ようと広告をクリックし広告主
のホームページなどを閲覧した数のカウントは、送信・
閲覧数カウント手段16によって行う。
Here, if the information transmitting user 3 registers the advertisement information means 15 in, for example, a signature file in the automatic signature attaching function of his / her electronic mail system as shown in FIG. 4, the mail is transmitted. Each time, it becomes possible to distribute the electronic mail document file accompanied by the electronic signature data, that is, distribute the advertisement, and to distribute the advertisement without any trouble. The count of the number of times the information receiving user 4 clicks on the advertisement and browses the advertiser's homepage or the like to obtain more detailed information is calculated by the number of transmissions.
This is performed by the browsing number counting means 16.

【0010】この実現方法であるが、例えば広告情報手
段14を広告情報送信運営者1が管理するURL上に置
かれているCGIファイルなどにしておけば、電子メイ
ルユーザ3が広告情報の付随した電子メイル文書ファイ
ルを配信した際に広告情報送信運営者1のURLにその
情報を要求するためカウントすることが可能となる。
In this realization method, for example, if the advertisement information means 14 is a CGI file or the like placed on a URL managed by the advertisement information transmission operator 1, the electronic mail user 3 will When the electronic mail document file is distributed, it can be counted because the information is requested from the URL of the advertisement information transmission operator 1.

【0011】また、情報受信ユーザ4が更に詳しい情報
を得ようと広告をクリックし広告主のホームページなど
を閲覧した数のカウントは、広告情報送信運営者1のU
RLを介して広告主2のURLへアクセスされるため、
カウントすることが可能となる。
Further, the count of the number of times that the information receiving user 4 clicks the advertisement and browses the advertiser's homepage or the like to obtain more detailed information is determined by the U of the advertisement information transmission operator 1.
Since the URL of the advertiser 2 is accessed via the RL,
It becomes possible to count.

【0012】また情報発信ユーザ3が自らのホームペー
ジ中に広告配信手段15を配置しておけば、情報受信ユ
ーザ4がホームページにアクセスするたびに広告情報を
配信したこととなり、何の手間もかげずに広告配信が可
能となる。情報発信ユーザ3が配信した広告情報の付随
した広告配信手段15を情報受信ユーザ4が更に詳しい
情報を得ようと広告をクリックし広告主のホームページ
などを閲覧でき、その発信数や閲覧数のカウントは電子
メイルの署名に広告配信手段15をつけた場合と同様で
ある。
If the information transmitting user 3 arranges the advertisement distribution means 15 in his / her own homepage, the information receiving user 4 distributes the advertisement information every time he accesses the homepage, so that no trouble is required. Will be able to deliver ads. The information receiving user 4 can click on an advertisement to browse the advertiser's homepage or the like to obtain more detailed information through the advertisement distribution means 15 accompanying the advertising information distributed by the information transmitting user 3, and count the number of transmissions and the number of browsing. Is the same as when the advertisement distribution means 15 is added to the signature of the electronic mail.

【0013】あとは送信・閲覧数カウント手段16によ
ってカウントされた送信数と閲覧数と広告D.B.に登
録された送信と閲覧の費用より、広告掲載料算出手段1
7によって広告情報送信運営者1が広告主2に対して対
価の要求すると共に、情報発信ユーザ3に対して対価の
支払いを行う。
[0013] After that, the number of transmissions, the number of browsing, and the advertisement D. B. Advertisement fee calculation means 1 based on transmission and browsing costs registered in
7, the advertisement information transmission operator 1 requests the advertiser 2 for compensation, and pays the information transmission user 3 for compensation.

【0014】ここで、情報発信ユーザ3にユーザ個人情
報入力手段11において第2図に示す例のようにユーザ
名・パスワード登録などを登録させるなどセキュリティ
管理を実現しておけば、その対価額をインターネット経
由で閲覧する機能を実現することも可能である。
Here, if security management is realized by allowing the information transmitting user 3 to register the user name / password registration in the user personal information input means 11 as shown in the example in FIG. It is also possible to realize a function of browsing via the Internet.

【0015】[0015]

【発明の効果】以上のように本発明では、広告主にとっ
ては広告宣伝を低料金で不特定多数の情報受信ユーザに
配信できると共に、その閲覧率も非常に高くなるので有
効な広告宣伝が可能となる。
As described above, according to the present invention, it is possible for an advertiser to distribute an advertisement to an unspecified number of information receiving users at a low fee, and the browsing rate becomes extremely high, so that effective advertisement can be performed. Becomes

【0016】また広告配信ユーザにとっては簡単な個人
情報登録という手間のみで、通常行う意思疎通手段であ
るメイル配信や自らのホームページが利益をもたらすた
め多数の人にとって有益になるなど、本発明は優れた効
果をもたらす。
Further, the present invention is excellent in that, for an advertisement distribution user, only the trouble of registering personal information is simple, and mail distribution, which is a communication means usually performed, and its own homepage bring benefits, so that it is useful to many people. Effect.

【図面の簡単な説明】[Brief description of the drawings]

【図1】本発明システムの全体システム構成図である。FIG. 1 is an overall system configuration diagram of the system of the present invention.

【図2】本発明システムのユーザ個人情報入力手段の一
例となる入力画面構成である。
FIG. 2 is an input screen configuration as an example of a user personal information input unit of the system of the present invention.

【図3】本発明システムの広告情報手段の一例となるデ
ザイン図面である。
FIG. 3 is a design drawing as an example of an advertisement information unit of the system of the present invention.

【図4】本発明システムの広告情報手段を含めた電子メ
イルの署名デザインの一例である。
FIG. 4 is an example of an electronic mail signature design including the advertisement information means of the system of the present invention.

Claims (1)

【特許請求の範囲】[Claims] 【請求項1】ワールド・ワイド・ウェブやHTML文書
の送受信が可能かつ電子署名自動添付機能を有する電子
メイルシステムなどインターネット上の情報発信手段で
広告配信を行うことにおいて、情報発信ユーザが掲載し
たい広告分野と掲載したくない広告の分野を登録するユ
ーザ個人情報登録手段と、 広告主が自社の業種や事業展開地域など会社固有情報と
共に情報掲載すべき広告と広告に対して詳細情報を提供
するための閲覧情報と広告配信数や広告閲覧に対する対
価情報を入力する広告登録手段と広告登録手段で登録さ
れた情報とユーザ個人情報登録手段で登録された掲載し
たい広告分野と掲載したくない広告分野の情報よりユー
ザの意図を反映した広告選択ができる広告選択手段と、 広告情報送信運営者が広告情報内容を自由に制御できる
広告情報手段と、 広告情報手段の送信数と広告情報手段の内容閲覧数を受
信者が閲覧した数をカウントする送信・閲覧数カウント
手段と、 送信・閲覧数カウント手段を用いてカウントされた広告
の送信数と受信者の閲覧数とにより広告主に請求する広
告掲載料と共に情報発信ユーザに支払う広告掲載料を算
出する広告掲載料算出手段を有することで、 情報発信ユーザが情報発信ユーザの掲載したい広告分野
と掲載したくない広告分野を反映した広告を配信できる
と共に広告を配信することの対価を得ることのできるこ
とを特徴とする配信広告の選択ができるインターネット
の配信広告システム。
1. An advertisement that an information transmission user wants to publish in an advertisement distribution by an information transmission means on the Internet such as an electronic mail system capable of transmitting and receiving an HTML document and having an electronic signature automatic attachment function capable of transmitting and receiving an HTML document. User personal information registration means for registering fields and fields of advertisements that you do not want to be posted, and for advertisers to provide detailed information on advertisements and advertisements to be posted along with company-specific information such as their own business type and business development area Entering the browsing information and the number of advertisements distributed and the price information for browsing the advertisements The information registered in the advertisement registration means and the information registered in the user registration information means Advertisement selection means that can select an advertisement that reflects the user's intention from the information, and the advertisement information transmission operator can freely select the contents of the advertisement information The advertisement information means that can be controlled, the transmission / browsing number counting means for counting the number of transmissions of the advertisement information means and the number of content browsing of the advertisement information means by the receiver, and the transmission / browsing number counting means. The advertisement transmitting fee to be paid to the information transmitting user together with the advertisement transmitting fee charged to the advertiser based on the number of transmitted advertisements and the number of viewings of the receivers. An Internet distribution advertisement system capable of selecting advertisements to be distributed, which is capable of distributing advertisements reflecting the advertisement fields that the user wants to place and the advertisement fields that he does not want to place, and that can receive a price for delivering the advertisements.
JP2000403952A 2000-12-08 2000-12-08 Distribution-advertising system on internet enabling selection of distribution advertisement Pending JP2002183595A (en)

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2008108057A (en) * 2006-10-25 2008-05-08 Loka Research Inc Advertisement management system and control program for advertisement management system

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