GB2598806A

GB2598806A - Device for use with a beverage container

Info

Publication number: GB2598806A
Application number: GB2019326.4A
Authority: GB
Inventors: Wright Gary; Wright Matthew; Hein John; Farrar Peter
Original assignee: Avec Coffee Ltd
Current assignee: Avec Coffee Ltd
Priority date: 2020-12-08
Filing date: 2020-12-08
Publication date: 2022-03-16
Anticipated expiration: 2040-12-08
Also published as: GB2598806B; WO2022123239A1; GB202019326D0

Abstract

A device 10c for use with a beverage container (14, fig. 1C) has a body 11c defining a chamber 12c that is pre-filled with an aroma-emitting medium 13c. Aroma can be selectively released from the chamber to enhance user experience when drinking. The body can be mounted on a container body or lid, preferably using an adhesive to secure the body to an external surface of the container or lid. The body may include a removable cover for the adhesive. Preferably the device includes a diaphragm 19c that can be removed or broken (e.g. punched or pierced) to release the aroma. There may be a compressible region 20c that can be compressed by the user. A projection 22c such as a spike may be provided in the compressible region to puncture the diaphragm. Apertures 23c may be provided to allow the aroma to be released from the device.

Description

Device for use with a Beverage Container FIELD

The present teaching relates to a device for use with a beverage container.

BACKGROUND

It is frequently asserted that smell is a large contributor to the overall flavour of food and drink. Accordingly, numerous attempts have been made to enhance the flavour of food and drink by providing additional fragrance that compliments and enhances the experience. Specifically, some attempts have been made to provide fragrance in the form of a separate aroma-emitting element, designed to be positioned adjacent the food or drink.

With regards to drink, attempts have been made to provide an aroma-emitting element within a beverage container. However, such attempts are often not suitable for use with a wide range of beverage containers, including reusable beverage containers. Furthermore, such attempts fail to optimise the release of the aroma, such that the fragrance is easily detected by the user when drinking from the beverage container.

The present teachings seek to overcome or at least mitigate one or more of the problems associated with the prior art.

SUMMARY OF THE INVENTION

In a first aspect of the invention, there is provided a device for use with a beverage container, the device comprising a body defining a chamber for receiving an aroma-emitting medium, wherein the body is for mounting on a beverage container or for mounting on a lid for a beverage container, and wherein the device is configured to release aroma from the chamber, so as to enhance user experience when drinking from the beverage container.

The device can be configured for use with any type of container suitable for holding a beverage, and suitable for drinking from. As is well known, beverages are often consumed from types of beverage container such as cups, glasses or the like, having an open end with a rim for drinking from. When intended for use with such containers, the device may be configured to be mounted on the body of the beverage container, e.g. on a side wall of the beverage container.

More recently, it is increasingly common to drink hot beverages (e.g. coffee, tea, hot chocolate) from an aperture through a lid fitted on the beverage container. Accordingly, the device may be configured for mounting on such a lid.

Advantageously, it has been found that configuring the body for mounting on a beverage container body, or a lid for a beverage container, allows the device to be located such that the released aroma is effectively detected by the user while drinking, so as to improve the user experience of drinking from a container.

In exemplary embodiments, the device is intended to be mounted by an end user (e.g. a person wishing to drink from the beverage container).

Furthermore, it has been found that releasing aroma improves the user experience of drinking from a container, as the aroma-emitting medium can be specifically selected to compliment the flavour of the drink, thereby enhancing the overall taste and experience of the drink.

In exemplary embodiments, the chamber is pre-filled with an aroma-emitting medium; optionally, factory-filled or filled at a location remote from the user.

Advantageously, pre-filling the chamber with the aroma-emitting medium (e.g. at a factory) has been found to facilitate the consistent filling of each device to promote consistent strength and quality of aroma across multiple devices.

In exemplary embodiments, the device is configured for selectively releasing aroma from the chamber (e.g. when desired by the user), so as to enhance user experience when drinking from the beverage container.

Advantageously, configuring the device for selectively releasing aroma from the chamber further improves user experience, as the user can select when the aroma is to be released from the device. In addition, the longevity, effectiveness and freshness of the aroma emitting medium can be selectively controlled.

The ability of the user to mount the device on a beverage container, or a lid for a beverage container, and decide when to release the aroma from the device gives an overall advantage of maximising the impact of the released aroma on the user, so as to heighten the experience when drinking from a beverage container.

Advantageously, configuring the device as set forth allows the user to position the device a minimal distance away from the nose while drinking, thereby improving the strength of the aroma detected by the user from the device and therefore significantly enhancing the experience of drinking from a beverage container.

In exemplary embodiments, the body comprises a base intended to be mounted on the lid of a beverage container.

Advantageously, mounting the base of the body on a lid of a beverage container has been found to be an effective way of minimising distance from the nose of the user, thereby enhancing the drinking experience.

In exemplary embodiments, the body has a base configured to be mounted on an outer surface of a beverage container lid.

Advantageously, mounting the base on an outer surface of a beverage container lid serves to reduce any restrictions to flow of aroma from the device, thereby increasing the aroma detected by the user.

In exemplary embodiments, the base has a planar profile for abutment with an outer surface of a beverage container lid.

Providing the base with a planar profile allows the user to easily mount the device to the lid of a beverage container, thereby simplifying the process of mounting and improving the overall experience of the user.

In exemplary embodiments, the device is configured to be affixed on a beverage container body, or a lid for a beverage container, e.g. via an adhesive or positive engagement with the container body or lid.

In exemplary embodiments, the body includes adhesive for use in adhesively securing the body to a beverage container.

Advantageously, providing adhesive with the body has been found to allow the device to adhere to a wide range of containers, promoting maximum compatibility, and removing the need for a specifically designed container to use alongside the device. Furthermore, the device can be used on reusable and non-reusable containers, as the device can be removed after use to allow another device to be mounted on the container for subsequent use.

In exemplary embodiments, the body is configured for selective use in adhesively securing the body to a beverage container.

Advantageously, configuring the body for selective use in adhesively securing the body to a beverage container has been found to allow the user to selectively mount the device to the beverage container, for use when the user desires, thereby improving the user experience of mounting the device to a beverage container.

In exemplary embodiments, the body includes a removable cover for the adhesive.

Including a removable cover for the adhesive has been found to prevent the device mounting on any undesired surface, while also improving the strength and reliability of the adhesive.

In exemplary embodiments, the device is configured to be activated by a user so as to release aroma from the chamber.

Advantageously, configuring the device as set forth allows the user to activate the device when the release of the aroma is desired, which reduces the likelihood that the aroma is released prior to use, thereby improving the longevity and strength of the aroma upon activation.

In exemplary embodiments, the device is configured to transition between a first state in which the aroma-emitting medium is sealingly contained within the chamber, and a second state in which the aroma-emitting medium is exposed to the atmosphere.

Advantageously, sealingly containing the aroma-emitting medium within the chamber when the device is in a first state prevents release of aroma prior to use and improves the longevity of the device upon activation.

In exemplary embodiments, the device includes a diaphragm arranged to be broken (e.g. punctured or pierced) for releasing aroma from the chamber.

Advantageously, including a diaphragm has been found to maintain the freshness and the strength of the aroma-emitting medium prior to release, thereby improving the life of the device. The device can therefore maintain its quality, even in circumstances where the device is not activated immediately after pre-filling the chamber with the aroma-emitting medium.

In exemplary embodiments, the device comprises a compressible region configured to be compressed by application of a desired activation force by a user such that the device transitions from the first state to the second state.

Advantageously, a compressible region has been found to make the act of compressing to activate the device intuitive for a user, and promotes the simplicity of using the device. Furthermore, the physical change of the device from a decompressed state to a compressed state provides a visual indication to the user that the activation process is occurring.

In exemplary embodiments, the compressible region is configured to remain in a compressed state upon removal of the activation force.

Advantageously, maintaining the compressible region in a compressed state upon removal of the force has been found to provide an indication that the aroma-emitting medium is fresh prior to use, as if the device is not in a compressed state, the user can identify that it has not yet been activated, and thus the aroma has not yet been released.

In exemplary embodiments, the device includes a diaphragm arranged to be broken for releasing aroma from the chamber, wherein the compressible region is configured to puncture the diaphragm upon compression.

Advantageously, puncturing the diaphragm has been found to provide feedback to indicate to the user that the device has been successfully activated and the aroma is being released. The provision of feedback improves the user experience, while also maintaining the freshness of the aroma-emitting medium within the diaphragm until the moment of use.

In exemplary embodiments, the compressible region is configured to define at least one projection arranged for puncturing the diaphragm upon compression of the compressible region.

Advantageously, configuring the compressible region as set forth has be found to puncture the diaphragm without significant force required from the user, the aroma-emitting medium can be released from the device with just the simple act of compression thus improving the user experience. Furthermore, the device does not require any additional, external parts to puncture the diaphragm and be activated, therefore reducing the cost of manufacturing the device, and reducing the associated waste.

In exemplary embodiments, the compressible region comprises an external side for application of the activation force, and an internal side located within the chamber, the compressible region further comprising at least one projection (e.g. a spike) located on the internal side such that the at least one projection locates within the chamber, wherein the at least one projection is configured to puncture the diaphragm upon compression of the compressible region.

Advantageously, the provision of at least one projection on an internal side of the compressible region has been found to puncture the diaphragm without significant force required from the user, the aroma can be released from the device with just the simple act of compression thus improving the user experience. Furthermore, the device does not require any additional, external parts to puncture the diaphragm and be activated, therefore reducing the cost of manufacturing the device, and reducing the associated waste.

In exemplary embodiments, the compressible region is configured to decompress upon removal of the force for promoting flow of the aroma from the aroma-emitting medium in the chamber.

Configuring the compressible region to decompress upon removal of the force has been found to promote flow of aroma out of the chamber, as the at least one projection is removed from the diaphragm and does not prevent flow out of the chamber, consequently, the strength of the aroma is increased.

In exemplary embodiments, the compressible region comprises a seam extending along a surface of the body, wherein said seam is configured to open and define a flow path between the chamber and a location exterior to the device upon compression of the compressible region, such that aroma is released from the aroma-emitting medium in the chamber via said flow path.

Advantageously, providing a seam along the surface of the body provides a visual indicator that the device has not been activated, and the aroma-emitting medium is fresh. Furthermore, the device does not require any additional, external parts to be activated and release the aroma, therefore reducing the cost of manufacturing the device, and reducing the associated waste.

In exemplary embodiments, the compressible region comprises a first segment, a second segment and a fracture point located therebetween, wherein the first segment and the second segment are configured to disengage at the fracture point upon compression of one of the first segment or the second segment, thereby providing a flow path between the chamber and a location exterior to the device, such that aroma is released from the aroma-emitting medium in the chamber via said flow path.

Advantageously, configuring the device as set forth has been found to provide a visual indication that the device has been successfully activated by the user, thereby assisting the user in identifying whether the device has been activated and promoting user experience. Moreover, providing a fracture point has been found to reduce the compression force required to disengage the first and second segments, thereby promoting ease of use. Furthermore, the device does not require any additional, external parts to be activated and release the aroma, therefore reducing the cost of manufacturing the device, and reducing the associated waste.

In exemplary embodiments, the body comprises a base and a top portion, wherein the chamber is located within the base such that the aroma-emitting medium is located within the base, the body further comprising a removable cover located so as to prevent release of aroma from the chamber when the device is in the first state, further wherein the device is configured to transition from the first state to the second state upon at least partial removal of the removable cover from the device.

Advantageously, the provision of a removable cover to prevent release of aroma improves the freshness and strength of the aroma upon release. Furthermore, the lifetime of the device is extended, as the aroma is not released until at least partial removal of the cover. Furthermore, activating the device via partial removal of a cover has been found to be extremely intuitive and simple for the user. Moreover, utilising a cover can provide opportunities for instructions, information about the fragrance or other information to be located thereon, further improving the experience of the user.

In exemplary embodiments, a portion of the removable cover locates within the chamber via an opening through the body such that the portion of the removable cover locates between the aroma-emitting medium in the chamber and the top portion of said body when the device is in the first state.

Advantageously, providing the device such that a portion of the tab is located within the chamber has been found to increase the compactness of the device. Furthermore, locating the tab as set forth provides a visual indication that the device has not yet been activated.

In exemplary embodiments, the removable cover is removably secured to the body so as to prevent release of aroma from the chamber when the device is in the first state.

Advantageously, locating the removable cover as set forth provides a visual indication that the device has not yet been activated, which has been found to improve the user experience. Furthermore, locating the removable cover as set forth allows the product to be 'tamper-proof', as if the cover has been partially removed, the user will be provided with a visual indication that the aroma within the device may not be fresh.

In exemplary embodiments, the removable cover is configured to be adhesively secured to the body.

Advantageously, adhesively securing the cover to the body has been found to improve the freshness of the aroma-emitting medium within the chamber. Furthermore, the lifetime of the device is extended, as the aroma-emitting medium has been found to stay fresh beneath the adhesively secured cover for a significant length of time. The device can therefore maintain its quality, even in circumstances where the device is not activated immediately after pre-filling the chamber with the aroma-emitting medium.

In exemplary embodiments, the removable cover is configured to extend beyond the body when the device is in the first state.

Advantageously, configuring the cover as is set forth has been found to provide a point of easy access for the user to grip and at least partially remove the cover, so as to improve the ease of activation of the device.

In exemplary embodiments, the base and the top portion are connected by a hinge, further wherein the removable cover is located within the chamber and is coupled to the top portion such that at least a portion of the removable cover is configured to be removed upon pivoting the top portion about the hinge, thereby providing a flow path between the chamber and a location exterior to the device, such that aroma is released from the aroma-emitting medium in the chamber via said flow path.

Advantageously, pivoting the upper end of the body about a hinge has been found to be an intuitive way of activating the device. Furthermore, coupling the cover to the top portion of the body removes the requirement for additional, external parts to activate the device, therefore reducing the cost of manufacturing the device, and reducing the associated waste. Moreover, a visual indication that the device has been activated is provided, as the user can see that the cover has been at least partially removed, and that the aroma-emitting medium is now exposed.

In exemplary embodiments, the device comprises at least one aperture through the body so as to define a flow path between the chamber and a location exterior to the device.

Advantageously, the flow path provides a route for the aroma to exit the chamber and be detected by the user upon activation of the device, thereby increasing the strength of the aroma detected, and therefore the user experience.

In exemplary embodiments, the chamber is integral to a beverage container, or to In a second aspect of the invention, there is provided a system comprising a beverage container and a device according to the first aspect, wherein the device is mounted on said beverage container or a lid for a beverage container, and wherein the device located proximate a location where a user would be intended to drink from the beverage container (e.g. below a rim of an open end of a beverage container, or adjacent a drinking outlet on a lid mounted over an open end of the beverage container).

In a third aspect of the invention, there is provided a method of enhancing user experience when drinking from a beverage container, the method comprising the steps of: providing a beverage container, with a beverage located therein, the beverage container having a lid mounted over an open end of the beverage container; providing a device according to the first aspect; mounting the device on the lid of the beverage container, such that the device is located proximate where a user drinks from the beverage container (e.g. adjacent a drinking outlet on the lid); activating the device so as to release aroma from within the device; drinking the beverage located within the beverage container.

In a fourth aspect of the invention, there is provided a device, the device comprising a body defining a chamber for receiving an aroma-emitting medium, wherein the chamber is integrally formed with a beverage container or a lid for a beverage container, such that the device is located proximate where a user drinks from the beverage container (e.g. adjacent a drinking outlet on the lid or adjacent a rim of the beverage container) and wherein the device is configured to release aroma from the chamber, so as to enhance user experience when drinking from the beverage container.

In exemplary embodiments, the chamber is pre-filled with an aroma-emitting medium.

In exemplary embodiments, the device is configured for selectively releasing aroma from the chamber, so as to enhance user experience when drinking from the beverage container.

In exemplary embodiments, the body of the device comprises a base and a top portion, wherein the chamber is located within the base such that the aroma-emitting medium is located within the base, the body further comprising a removable cover located so as to prevent release of aroma from the chamber when the device is in the first state, further wherein the device is configured to transition from the first state to the second state upon at least partial removal of the removable cover from the device.

In a fifth aspect of the invention, there is provided a lid for a beverage container having a receptacle for receiving liquid and an open end having a rim, said lid comprising: an open end for fitting over the rim of said beverage container and a closed end, said closed end having a drinking aperture located therethrough such that a user can drink liquid in the receptacle of said beverage container through the drinking aperture in use; wherein the lid further comprises a device having a body defining a chamber for receiving an aroma-emitting medium, wherein the chamber and an external side of the lid are integrally formed such that the device locates proximate the drinking aperture; and wherein the device is configured to release aroma from the chamber, so as to enhance user experience when drinking from the beverage container.

In a sixth aspect of the invention, there is provided a beverage container comprising: an open end having a rim for drinking therefrom, a side wall, and a base wall, wherein the side wall and base wall define a receptacle beneath the rim for receiving liquid; and a device having a body defining a chamber for receiving an aroma-emitting medium, wherein the chamber an external side of the side wall are integrally formed such that the device locates proximate the rim, and wherein the device is configured to release aroma from the chamber, so as to enhance user experience when drinking from the beverage container.

In a seventh aspect of the invention, there is provided beverage container comprising: an upper end, a lower end and a side wall therebetween, wherein the upper end, lower end and side wall define a receptacle for receiving liquid, said upper end having a drinking aperture located therethrough; a cover located on an external surface of the upper end, said cover configured to transition between a closed position in which the cover locates over the drinking aperture and liquid is sealingly contained in the receptacle, and an open position in which the drinking aperture is exposed and a user can drink liquid in the receptacle through the drinking aperture; and a device having a body defining a chamber for receiving an aroma-emitting medium, wherein the chamber and the external surface of the upper end of the beverage container are integrally formed such that the chamber locates proximate the drinking aperture, and wherein the device is configured to release aroma from the chamber, so as to enhance user experience when drinking from the beverage container.

As would be well understood by the skilled person, any features described in relation to the first, second and third aspects may be optional to the device, lid and beverage containers defined in the fourth, fifth, sixth and seventh aspects.

BRIEF DESCRIPTION OF THE DRAWINGS

Figure 1A is a perspective view of a device according to an embodiment of the present teachings; Figure 1B is a plan view of a device according to the embodiment of Figure 1A; Figure 1C is a perspective view of a device according to the embodiment of Figure 1A mounted on a beverage container; Figure 2A is a sectional view of a device in a first state according to the embodiment of Figure 1A; Figure 2B is a sectional view of a device in a second state according to the embodiment of Figure 1A; Figure 3A is a perspective view of a device according to an embodiment of the present teachings; Figure 3B is a plan view of a device according to the embodiment of Figure 3A; Figure 3C is a perspective view of a device according to the embodiment of Figure 3A mounted on a beverage container; Figure 4A is a sectional view of a device in a first state according to the embodiment of Figure 3A; Figure 4B is a sectional view of a device in a second state according to the embodiment of Figure 3A; Figure 5A is a perspective view of a device according to an embodiment of the present teachings; Figure 5B is a plan view of a device according to the embodiment of Figure 5A; Figure 5C is a perspective view of a device according to the embodiment of Figure 5A mounted on a beverage container; Figure 6A is a sectional view of a device in a first state according to the embodiment of Figure 5A; Figure 6B is a sectional view of a device transitioning from a first state to a second state according to the embodiment of Figure 5A; Figure 6C is a sectional view of a device in a second state according to the embodiment of Figure 5A; Figure 7A is a perspective view of a device in a first state according to an embodiment of the present teachings; Figure 7B is a plan view of a device in a first state according to the embodiment of Figure 7A; Figure 7C is a perspective view of a device in a second state according to the embodiment of Figure 7A; Figure 8A is a perspective view of a device according to the embodiment of Figure 7A mounted on a beverage container; Figure 8B is a sectional view of a device in a first state according to the embodiment of Figure 7A; Figure 9A is a perspective view of a device according to an embodiment of the present teachings; Figure 9B is a plan view of a device according to the embodiment of Figure 9A; Figure 9C is a perspective view of a device according to the embodiment of Figure 9A mounted on a beverage container; Figure 10A is a sectional view of a device in a first state according to the embodiment of Figure 9A; Figure 10B is a sectional view of a device in a second state according to the embodiment of Figure 9A; Figure 11A is a perspective view of a device in a first state according to an embodiment of the present teachings; Figure 11B is a plan view of a device in a first state according to the embodiment of Figure 11A; Figure 11C is a perspective view of a device according to the embodiment of Figure 11A in a second state; Figure 12A is a perspective view of a device according to the embodiment of Figure 11A mounted on a beverage container Figure 12B is a sectional view of a device in a first state according to the embodiment of Figure 11A; Figure 13A is a perspective view of a device in a first state according to an embodiment of the present teachings; Figure 13B is a plan view of a device in a first state according to the embodiment of Figure 13A; Figure 13C is a perspective view of a device according to the embodiment of Figure 13A in a second state; Figure 14A is a perspective view of a device according to the embodiment of Figure 13A mounted on a beverage container; Figure 14B is a sectional view of a device in a first state according to the embodiment of Figure 13A; Figure 15A is a perspective view of a device in a first state according to an embodiment of the present teachings; Figure 15B is a plan view of a device in a first state according to the embodiment of Figure 15A; Figure 15C is a perspective view of a device according to the embodiment of Figure 15A in a second state; Figure 15D is a perspective view of a device according to the embodiment of Figure 15A in a second state; Figure 16A is a perspective view of a device according to the embodiment of Figure 15A mounted on a beverage container; Figure 16B is a sectional view of a device in a first state according to the embodiment of Figure 15A;

DETAILED DESCRIPTION OF EMBODIMENTS

Referring to Figures 1A, 15, 1C, 2A and 25, a device is indicated generally at 10a. The device comprises a body ha. In the illustrated embodiment, the body ha is a substantially circular shape in plan view, but it shall be appreciated that the body ha may be any suitable shape.

The body ha defines a chamber 12a for receiving an aroma-emitting medium 13a. In exemplary embodiments, the chamber 12a is pre-filled with the aroma-emitting medium 13a. The device 10a may be pre-filled during its manufacture (e.g. in a factory or other industrial environment, remote from the end user), such that the device 10a is consistently filled with the aroma-emitting medium 13a to promote consistent strength and quality of released aroma across multiple devices.

The aroma-emitting medium 13a may include aroma compounds that release recognisable, complementary scents, and may include flavours such as vanilla, cinnamon, peppermint, ginger, chocolate, tea, coffee, lavender, rose, fruit flavours etc. As can be seen clearly in Figure 1C, the body ha of the device 10a is configured for mounting on a beverage container 14. As is well known, beverages, particularly hot drinks, can be consumed from a beverage container 14 having an open end for drinking from. Alternatively, as illustrated in Figure 1C, drinks may be consumed from a beverage container 14 having a lid 16 for mounting over an open end of a beverage container 14, said lid 16 having an aperture located therethrough so as to provide a drinking outlet 17. The beverage container 14 may be a single use container, or a reusable container. The beverage container may be a flask, having a lid with an aperture located therethrough, or without a lid. Indeed, the device 10a is configured for mounting on any container suitable for containing a beverage and for drinking said beverage from, for example a mug, glass, single-use coffee cup, reusable coffee cup, flask, bottle, carton etc. The device 10a may be mounted on a beverage container body 15. Alternatively, in exemplary embodiments of the kind illustrated, the device 10a is mounted on a beverage container lid 16. The device 10a may be configured to be suitable for mounting on any desired location on the beverage container 14.

It may be preferable to locate the device 10a proximate where a user drinks from the beverage container 14, so as to minimise the distance of the device 10a from the nose of the user, thereby enhancing the drinking experience. For example, in one embodiment, the device 10a may be mounted below a rim of an open end of a beverage container 14. In an alternative embodiment, the device 10a may be mounted adjacent a drinking outlet 17 on a lid 16 mounted over an open end of the beverage container 14.

In exemplary embodiments, the device 10a is configured to be affixed to a surface of the beverage container 14. The device 10a may be configured for affixing on a beverage container body 15, or on a lid 16 of a beverage container 14, or indeed on any suitable surface of the beverage container 14. Configuring the device 10a to be affixed has been found to provide a secure fit of the device 10a on a surface of the beverage container 14, so as to maintain the position of the device on the container 14 throughout the drinking process.

In exemplary embodiments, the device 10a is intended to be mounted by an end user (e.g. a person wishing to drink from the beverage container).

In exemplary embodiments of the kind illustrated, the body ha includes a base or underside surface 18a intended to be mounted on a lid 16 of a beverage container 14. Mounting the base 18a of the body 11a on a lid 16 of a beverage container 14 has been found to be an effective way of reducing distance between the device 10a and the nose of the user, thereby strengthening the detected aroma and enhancing the drinking experience.

Figure 1C shows the body 1 la having a base 18a configured to be mounted on an outer surface of a beverage container 14 lid 16. Mounting the base 18a of the device on an outer surface of the lid 16 serves to further reduce the distance between the user and the device 10a, while preventing restrictions to the flow of aroma that would arise should the body ha be mounted on an inner surface of a beverage container lid 16.

In exemplary embodiments, the base ha has a substantially circular profile when viewed in plan view. Such an arrangement is particularly advantageous when mounting the device 10a on an outer surface of a round lid 16 of a beverage container 14, as the device 10a can locate concentrically or adjacent an edge of the lid 16.

Figure 2A and 2B show the base 18a having a planar profile. Configuring the base in such a manner allows the base 18a to be positioned in abutment with an outer surface of a flat portion of a beverage container 14 lid 16. Such a profile allows the user to easily mount the device 10a to the lid 16 of a beverage container 14, thereby simplifying the process of mounting the device 10a, thus improving the overall experience of the user. In alternative embodiments, the base 18a may not have a planar profile.

In exemplary embodiments, the body 1 la includes adhesive for use in adhesively securing the body ha to a beverage container 14. Utilising adhesive to mount the device 10a to a surface of a beverage container 14 has been found to allow the device 10a to adhere to a wide range of containers, promoting the compatibility of the device. Furthermore, adhesive provides a simple mechanism of mounting the device 10a to a beverage container 14, such that specific fittings and specifically designed beverage containers are not required for use alongside the device 10a.

Moreover, adhesive facilitates the mounting of the device 10a without damage to the beverage container 14, thereby reducing waste.

In exemplary embodiments, the adhesive is configured such that the device 10a can be removed from the beverage container 14 after mounting. Such adhesive enables containers 14 that have been used with the device 10a to be reusable, as the device 10a can be removed after use to allow another device 10a to be mounted on the container 14 for subsequent use.

It may be advantageous to configure the body ha for selective use in adhesively securing the body ha to a beverage container 14. Configuring the body ha for selective use in adhesively securing the body to a beverage container 14 has been found to allow the user to selectively mount the device 10a to the beverage container 14, for use when the user desires, thereby improving the user experience of mounting the device 10a to a beverage container 14.

It may be preferable for the body 1 la to include a removable cover (not shown) for the adhesive, so as to prevent the device 10a mounting on any undesired surface, while also maintaining the strength and reliability of the adhesive upon removal of the cover. Providing a removable cover for the adhesive may also assist in packaging and transporting the device 10a.

It should be appreciated that the device 10a can be configured for mounting to any surface of a beverage container 14 or a lid 16 of a beverage container 14 via any

suitable means.

In exemplary embodiments, the device 10a is configured for selectively releasing aroma from the chamber 12a. The release of the aroma from the device 10a enhances the user experience when drinking from a beverage container 14.

Configuring the device for selectively releasing aroma from the chamber 12a further improves user experience, as the device 10a can release the aroma at the optimal time, so as to improve the effectiveness of the device 10a. Furthermore, selectively releasing the aroma can allow the longevity and freshness of the aroma-emitting medium 13a to be selectively controlled, as the aroma is not released prior to the desired moment.

The ability of the user to mount the device 10a on a beverage container 14, or a lid 16 for a beverage container 14, and for the aroma to release selectively from the device 10a gives an overall advantage of maximising the impact of the released aroma on the user, so as to heighten the experience when drinking from a beverage container 14. Indeed, it has been found that releasing aroma improves the user experience of drinking from a container 14, as the aroma-emitting medium 13a can be specifically selected to compliment the flavour of the drink, thereby enhancing the overall taste and experience of the drink.

In exemplary embodiments, the device 10a is configured to be activated by a user so as to release aroma from the chamber 12a. The user can activate the device when the release of aroma is desired, which reduces the likelihood that the aroma is released prior to use, thereby improving the longevity and strength of the aroma upon activation.

As shown in Figures 2A and 2B, the device 10a is configured to transition between a first state (Figure 2A) in which the aroma-emitting medium 13a is sealingly contained within the chamber 12a, and a second state (Figure 2B) in which the aroma-emitting medium 13a is exposed to the atmosphere.

The device 10a includes a compressible region 20a. The compressible region 20a is configured to be compressed by application of a desired activation force by a user. Upon application of the activation force 21a, the device 10a transitions from the first state to the second state. A compressible region 20a has been found to make the act of compressing to activate the device 10a intuitive for a user, and promotes the simplicity of using the device 10a. Furthermore, the physical change of the device from a decompressed state to a compressed state provides a visual indication to the user that the activation process is occurring.

In the illustrated embodiment, the compressible region 20a is substantially circular in plan view. However, it shall be appreciated that the compressible region 20a may be any suitable shape. Figure 2A and 26 show a sectional view of the device 10a, in which the compressible region 20a includes a flat surface for receiving the activation force 21a. The compressible region 20a also includes an angled surface 26a. The compressible region 20a includes a circumferential notch 25a. The notch 25a locates between the flat surface and the angled surface 26a. The notch 25a extends around the compressible region 20a and assists in defining and compressing the compressible region 20a.

The desired activation force is a force large enough to compress the compressible region 20a and activate the device 10a, but small enough so as to not damage the device 10a. In exemplary embodiments of the kind illustrated in Figure 2B, the desired activation force is a force acting on the outer surface of the compressible region 20a. In such embodiments, the compressible region 20a is configured such that a user is capable of providing the activation force 21a without the need for any additional equipment. For example, the user may use a finger to push the upper surface of the compressible region 20a. Removing the requirement for additional equipment improves the convenience of using the device 10a. Furthermore, the waste associated with the device 10a can be reduced.

In exemplary embodiments, the device 10a is configured to remain in a compressed state upon removal of the activation force 21a which has been found to ensure the aroma-emitting medium 13a is fresh prior to use, as if the device is not in a compressed state, the user can identify that the device 10a has not yet been activated, and thus the aroma has not yet been released.

The device 10a includes a diaphragm 19a. The diaphragm 19a is arranged to be broken for releasing aroma from the chamber 12a. The diaphragm 19a may be any material suitable for preventing flow of aroma when the device 10a is in the first state, and suitable for being broken to release aroma from the chamber 12a when the device 10a is in the second state. Breaking the diaphragm 19a may include puncturing, piercing, rupturing, or any suitable means. The diaphragm 19a has been found to maintain the freshness and strength of the aroma prior to release, thereby improving the life of the device 10a. The device 10a can therefore maintain its quality, even in circumstances where the device 10a is not activated immediately after pre-filling the chamber 12a with the aroma-emitting medium 13a.

In exemplary embodiments, the compressible region 20a is configured to puncture the diaphragm 19a upon compression. The compressible region 20a of Figures 1A to 2B is configured so as to define a projection 22a. As shown in Figure 2B, the projection 22a is arranged so as to puncture the diaphragm 19a upon compression of the compressible region 20a. Although Figures 1A to 2B depict a device 10a configured so as to define a single projection 22a extending circumferentially around the flat surface of the compressible region 20a, it should be appreciated that the device 10a may be configured to define a plurality of projections of varying shapes, or projections that do not extend around the device 10a, or indeed, projections that extend from other areas of the compressible region.

In the illustrated embodiment, the device 10a comprises a plurality of apertures 23a through the compressible region 20a, although any suitable number of apertures 23a may be located through any part of the body 1 la. The apertures 23a define a flow path between the chamber 12a and a location exterior to the device 10a, which advantageously increases the strength of aroma detected by the user upon activation of the device 10a.

In the illustrated embodiment, the chamber 12a is pre-filled with the aroma-emitting medium 13a on an internal side of the base 18a of the device 10a.

When the device 10a is in the first state (Figure 2A), the diaphragm 19a is arranged within the chamber 12a so as to prevent flow of the aroma from the aroma-emitting medium 13a through the apertures 23a and out of the chamber 12a. In the present embodiment, the diaphragm 19a is fixed to an internal surface 24a of the chamber 12a such that the diaphragm 19a acts as a barrier between the aroma-emitting medium 13a and the apertures 23a. Specifically, the diaphragm 19a of Figure 2A is fixed adjacent the angled region 26a, so as to be directly below the compressible region.

As can be seen in Figure 2A, there is a clearance between the diaphragm 19a and the projection 22a when the device 10a is in the first state, such that the diaphragm 19a is not punctured prior to activation of the device 10a.

An exemplary method of using the device 10a will now be described with reference to Figure 2A and Figure 2B.

The user mounts the base 18a of the device 10a on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device 10a, the user applies the activation force 21a on the compressible region 20a. The compressible region 20a is compressed, and the projection 22a moves so as to puncture the diaphragm 19a, such that the aroma from the aroma-emitting material 13a flows through the punctured diaphragm 19a, and is released from the chamber 12a via the apertures 23a. The user can then detect the aroma from the device 10a while drinking from the beverage container 14, thereby enhancing the overall experience.

Figures 3A, 3B, 3C, 4A and 4B show another device for use with a beverage container according to another embodiment of the present teachings. Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "b".

In the present embodiment, the compressible region 20b defines a substantially arcuate profile that extends within the circumferential notch 25b. The compressible region 20b defines a substantially convex profile when the device 10b is in the first state (see Figure 4A). The compressible region 20b is configured to be compressed upon application of the activation force 21b and transition from the first state (Figure 4A) to the second state (Figure 4B). In the second state, the compressible region 20b defines a substantially concave profile. The change in profile of the compressible region 20b serves to provide a visual indicator to the user that the activation has taken place, thereby improving the functionality of the device 10b.

In exemplary embodiments of the kind illustrated, the chamber 12b is pre-filled with the aroma-emitting medium 13b, such that the aroma-emitting medium 13b locates within the compressible region 20b.

A plurality of apertures 23b are located on the body 11b, although it should be appreciated that only a single aperture is necessary. In the illustrated embodiment, there are no apertures located on the compressible region 20b, such that aroma located therein is not released prior to activation.

Similarly to the previous embodiment, a diaphragm 19b is arranged within the chamber 12b so as to prevent flow of the aroma from the aroma-emitting medium 13a through the apertures 23a and out of the chamber 12a. In the illustrated embodiment, the diaphragm 19b is fixed to an internal surface of the chamber 12b such that the aroma-emitting medium 13b is provided on the surface of the diaphragm 19b. The diaphragm 19b acts as a barrier between the aroma-emitting medium 13b and the apertures 23b. Specifically, the diaphragm 19b is fixed to the notch 25b within the chamber 12b, such that the diaphragm 19b locates directly below the compressible region 20b.

An exemplary method of using the device 10b will now be described with reference to Figure 4A and Figure 4B.

The user mounts the base 18b of the device 10b on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device 10b, the user applies the activation force 21b on the compressible region 20b. The compressible region 20b is compressed, and the compressible region 20b moves so as to puncture the diaphragm 19b such that aroma from the aroma-emitting medium 13b is released from the chamber 12b via the apertures 23b. The user can then detect the aroma from the device 10b while drinking from the beverage container 14, thereby enhancing the overall experience.

Figures 5A, 5B, 5C, 6A, 6B and 6C show another device for use with a beverage container according to another embodiment of the present teachings. Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "c".

Similarly to the previous embodiment, the compressible region 20c defines a substantially arcuate profile that extends within the circumferential notch 25c. The compressible region 20c defines a substantially convex profile when the device 10c is in the first state (see Figure 6A). The compressible region 20c is configured to be compressed upon application of the activation force 21c and transition from the first state (Figure 6A) to the second state (Figure 6C). During transition from the first state to the second state, the compressible region 20c defines a substantially concave profile (see Figure 6B).

In exemplary embodiments, the compressible region 20c is configured to decompress upon removal of the activation force (see Figure 6C), such that the compressible region 20c returns to its original position defining a substantially convex profile.

In the illustrated embodiment, the chamber 12c is pre-filled with the aroma-emitting medium 13c on an internal side of the base 18c of the device 10c.

A plurality of apertures 23c are located on the body 11c, although it should be appreciated that only a single aperture is necessary. In the illustrated embodiment, the apertures 23c are located through the compressible region 20c.

When the device 10c is in the first state (Figure 6A), the diaphragm 19c is arranged within the chamber 12c so as to prevent flow of the aroma from the aroma-emitting medium 13c through the apertures 23c and out of the chamber 12c. In the present embodiment, the diaphragm 19c is fixed to an internal surface of the chamber 12c such that the diaphragm 19c acts as a barrier between the aroma-emitting medium 13c and the apertures 23c. Specifically, the diaphragm 19a of Figure 2A is fixed to the notch 25c within the chamber 12c, so as to be directly below the compressible region 20c.

The compressible region 20c includes a plurality of projections 22c located on an internal side 28c of the compressible region 20b such that the projections 22c locate within the chamber. As shown in Figure 6B, the projections 22c are arranged so as to puncture the diaphragm 19c upon compression of the compressible region 20b. The projections 22c in the illustrated embodiment are spikes suitable for puncturing the diaphragm 19b, however any suitable projection can be used. Although Figures 5A to 6C depict a device 10a having a plurality of projections 22c, it should be appreciated that the device 10a may only include a single projection.

The provision of the projections 22c on the internal side 28c of the compressible region 20c has been found to puncture the diaphragm 19c without significant force required from the user, the aroma can be released from the device 10c with just the simple act of compression thus improving the user experience. Furthermore, the device 10c does not require any additional, external parts to puncture the diaphragm 19c and be activated, therefore reducing the cost of manufacturing the device 10c, and reducing the associated waste.

As can be seen in Figure 6A, there is a clearance between the diaphragm 19c and the projections 22c when the device 10c is in the first state, such that the diaphragm 19c is not punctured prior to activation of the device 10c.

An exemplary method of using the device 10c will now be described with reference to Figures 6A to 6C.

The user mounts the base 18c of the device 10c on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device 10c, the user applies the activation force 21c to an external side 27c of the compressible region 20c. The compressible region 20c is compressed (see Figure 6B), and the compressible region 20c moves such that the projections 22c pierce the diaphragm 19c and aroma from the aroma-emitting medium 13c is released from the chamber 12c via the apertures 23c. The user can then detect the aroma from the device 10c while drinking from the beverage container 14, thereby enhancing the overall experience.

In exemplary embodiments, the compressible region 20c is configured to decompress upon removal of the activation force 21c. The diaphragm 19c may not be completely broken during the activation process, and as such, the projections 22c may restrict flow of aroma through the pierced diaphragm 19c and out of the chamber 12c. Accordingly, configuring the compressible region 20c as such provides clearance between the pierced diaphragm 19c and the projections 22c (see Figure 6C), such that the flow is not restricted.

Figures 7A, 7B, 7C, 8A and 8B show another device for use with a beverage container according to another embodiment of the present teachings. Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "d".

Similarly to the previous embodiment, the compressible region 20d defines a substantially arcuate profile. The compressible region 20d defines a substantially convex profile when the device 10d is in the first state (see Figure 8B). The compressible region 20d is configured to be compressed upon application of the activation force 21d and transition from the first state to the second state.

In the illustrated embodiment, the compressible region 20d includes a seam 29d. The seam 29d extends along a surface of the body 11d. The seam 29d is configured to open upon compression of the compressible region 20d. The open seam 29d defines a flow path 30d between the chamber 12d and a location exterior to the device 10d.

Providing a seam along the surface of the body lid provides a visual indicator to the user as to the state of the device 10d, and can therefore indicate whether the aroma-emitting medium 13d is fresh. Furthermore, the device 10d does not require any additional, external parts to be activated and release the aroma, therefore reducing the cost of manufacturing the device 10d, and reducing the associated waste.

In the illustrated embodiment, the seam 29d is defined by an indentation 31d along the compressible region 20d, such that the seam 29d locates in an indented region 32d. Such an arrangement reduces the force 21d required to open the seam 29d, thereby improving the usability of the device 10d, and assisting in removing the requirement for additional parts to activate said device 10d. The seam 29d may be any area of weakness along the compressible region 20d capable of being opened upon application of the activation force 21d.

While the seam 29d of the illustrated embodiment extends over a significant portion of the compressible region 20d, the seam 29d may only locate over a smaller area of the compressible region 20d.

In the illustrated embodiment, the chamber 12d is pre-filled with the aroma-emitting medium 13d on an internal side of the base 18d of the device 10d. As can be seen in Figure 8B, the aroma-emitting medium 13d occupies a significant volume of the chamber 12b, which may result in an elevated pressure within the chamber 12b. Such an arrangement may serve to strengthen the aroma released from the device 10d. Furthermore, the device 10d may provide an audible response upon activation, so as to further inform the user that the activation has occurred and improve the overall experience of using the device 10d.

An exemplary method of using the device 10d will now be described with reference to Figures 7A to 6C.

The user mounts the base 18d of the device 10d on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device 10d, the user applies the activation force 21d on the compressible region 20d. The compressible region 20d is compressed (see Figure 7C), and the seam 29d is opened and defines a flow path 30d such that aroma from the aroma-emitting medium 13d is released from the chamber 12d via the flow path 30d. The user can then detect the aroma from the device 10d while drinking from the beverage container 14, thereby enhancing the overall experience.

Figures 9A, 96, 9C, 10A and 10B show another device for use with a beverage container according to another embodiment of the present teachings. Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "e".

Similarly to the previous embodiments, the compressible region 20e defines a substantially arcuate profile. The compressible region 20e defines a substantially convex profile when the device be is in the first state (see Figure 10A). The compressible region 20e is configured to be compressed upon application of the activation force 21e and transition from the first state to the second state.

In the present embodiment, the compressible region 20e comprises a first segment 33e and a second segment 34e. When the device be is in the first state, the first segment 33e is engaged with the second segment 34e via a fracture point 35e located between the segments 33e, 34e. The compressible region 20e is configured such that the compression of either one of the segments 33e, 34e causes the segments 33e, 34e to disengage at the fracture point 35e. In alternative embodiments, only one segment may be suitable for receiving the activation force 21e and disengaging from the other segment.

The disengagement of the segments 33e, 34e provides a flow path 30e between the chamber 12e and a location exterior to the device 10e. Therefore, aroma can be released from the aroma-emitting medium 13e in the chamber 12e via the flow path 30e.

Configuring the device be in the manner as set forth has been found to provide a visual indication that the device 10e has been successfully activated by the user, thereby assisting the user in identifying whether the device be has been activated and promoting user experience. Moreover, providing a fracture point 35e has been found to reduce the force required to disengage the first and second segments 33e, 34e, thereby promoting ease of use. Furthermore, the device be does not require any additional, external parts to be activated and release the aroma, therefore reducing the cost of manufacturing the device 10e, and reducing the associated waste.

The fracture point 35e may be any area of weakness configured to disengage the two segments 33e, 34e upon application of the activation force 21e. Although only two segments 33e, 34e with one fracture point 35e has been described, it should be appreciate that additional segments with corresponding fracture points may be present.

An exemplary method of using the device 10e will now be described with reference to Figures 10A and 10B.

The user mounts the base 18e of the device 10e on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device 10e, the user applies the activation force 21e on either of the segments 33e, 34e of the compressible region 20e. The segment receiving the force 21e is compressed and disengages from the other segment at the fracture point 35e (see Figure 10B). The disengaged segments 33e, 34e provide the flow path 30e therebetween such that aroma from the aroma-emitting medium 13e is released from the chamber 12e via the flow path 30e. The user can then detect the aroma from the device 10e while drinking from the beverage container 14, thereby enhancing the overall experience.

Figures 11A, 11B, 11C, 12A and 12B show another device for use with a beverage container according to another embodiment of the present teachings. Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "ff.

In the illustrated embodiment, the body llf has a base 18? and a top portion 36f.

In the present embodiment, the chamber 12f is located within the base 18f, such that the aroma-emitting medium 13f is located within the base 18f.

In exemplary embodiments, the base llf has a substantially semi-circular profile when viewed in plan view. Such a configuration is particularly advantageous when mounting the base 11f of the device 10f on a round lid 16 of a beverage container 14, as the arcuate portion of the base llf can align with the curvature of the lid 16, thus improving the compactness of the device 10f when mounted.

The device 10f includes a removable cover 37f. The cover 37f is located such that the cover 37f prevents release of aroma from the aroma-emitting medium 13f within the chamber 12f when the device is in the first state. The device 10f is configured to transition from the first state to the second state upon at least partial removal of the cover 37f from the device 10f.

The provision of a removable cover 37f to prevent release of aroma improves the freshness and strength of the aroma upon release. Furthermore, the lifetime of the device 10f is extended, as the aroma is not released until at least partial removal of the cover 37f. Furthermore, activating the device via partial removal of a cover 37f has been found to be extremely intuitive and simple for the user. Moreover, utilising a cover 37f can provide opportunities for instructions, information about the fragrance or other marketing information to be located thereon, thereby maximising user engagement.

In the illustrated embodiment, the body llf includes an opening 38f. A first portion of the removable cover 37f locates within the chamber via the opening 38f, such that said first portion of the cover 37f locates between the aroma-emitting medium 13f in the chamber 12f and the top portion 36f of the body llf when the device 10f is in the first state (see Figure 11A and 11B).

As shown in the Figures, the body llf includes an aperture 23f through the top portion 36g. Although the Figures depict a single aperture 23f, it should be appreciated that a plurality of apertures may be suitable. When the device 10f is in the first state, the first portion of the removable cover 37f locates so as to prevent flow of aroma from the aroma-emitting medium 13f within the chamber 12f through the aperture 23f.

The provision of an aperture 23f assists in user identification that the activation has been successful, as the user can see the cover 37f acting as a barrier during the first state, or the user can see the exposed aroma-emitting medium 13f during the second state. The user can also see the extent at which the device 10f has been activated, by viewing the extent of the cover 37f visible through the aperture 23f.

The body llf is configured such that a second portion of the removable cover 37f extends beyond the body llf. The second portion of the removable cover 37f extends out of the opening 38f so as to be located external to the chamber 12f.

The second portion of the removable cover 37f is configured to receive the desired activation force 21f. Upon application of the activation force 21f, the first portion of the removable cover 37f is at least partially removed from within the chamber 12f. Such an action provides a flow path 30f for the aroma to flow from the chamber 12f through the aperture 23? so as to be detected by the user.

The device 10f may be configured such that the removable cover 37f can be completely removed or partially removed from the chamber 12f upon application of the activation force 21f.

The desired activation force is a force large enough to at least partially remove the removable cover 37f from the device 10f, but small enough so as to not damage the device 10f. In exemplary embodiments of the kind illustrated in Figure 11C, the desired activation force is a force acting on the cover 37f. In such embodiments, the cover 37f is configured such that a user is capable of providing the activation force 21f without the need for any additional equipment. For example, the user may use their fingers to pull the cover 37f. Removing the requirement for additional equipment improves the convenience of using the device 10f. Furthermore, the waste associated with the device 10f can be reduced.

In the illustrated embodiment, the body llf is provided in a generally semi-circular shape in plan view (see Figure 11B), but it shall be appreciated that the body llf may be any suitable shape. As can be seen in Figure 12B, the top portion 36f and base 18f define a substantially flat sectional profile. While a flat sectional profile may be beneficial with regards to packaging and transporting the device 10f, it shall be appreciated that the device 10f may define any suitable profile.

An exemplary method of using the device 10f will now be described with reference to Figures 11A and 11C.

The user mounts the base 18f of the device 10f on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device 10f, the user applies the activation force 21f to the removable cover 37f. The removable cover 37f is at least partially removed from the chamber 12f. The removal of the cover 37f reveals a flow path 30f through the aperture 23f such that aroma from the aroma-emitting medium 13? is released from the chamber 12? via the flow path 30f. The user can then detect the aroma from the device be while drinking from the beverage container 14, thereby enhancing the overall experience.

Figures 13A, 13B, 13C, 14A and 14B show another device for use with a beverage container according to another embodiment of the present teachings. Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "g".

Similarly to the previous embodiment, the chamber 12g is located within the base 18g. The device lOg includes a removable cover 37g located so as to prevent release of aroma from the aroma-emitting medium 13g within the chamber 12g when the device is in the first state.

In the illustrated embodiment, the body 11g includes an aperture 23g through the top portion 36g. In the present embodiment, the aperture 23g is a single aperture through a significant area of the top portion 26g. However, it shall be appreciated that the aperture 26g may be smaller, or indeed the body hg may include a plurality of apertures.

In exemplary embodiments, when the device lOg in the first state, the removable cover 37g is removably secured to the top portion 36g so as to prevent flow of aroma from the aroma-emitting medium 13g within the chamber 12g through the aperture 23g. Locating the cover 37g as such provides a visual indication that the device 10g has not yet been activated, which has been found to improve the user experience. Furthermore, locating the removable cover 37g as set forth allows the device lOg to be 'tamper-proof', as if the cover 37g has been partially removed, the user will be provided with a visual indication that the aroma within the device lOg may not be fresh.

As seen in Figure 13C, the device 10g is activated upon at least partial removal of the removable cover 37g. The user applies the desired activation force 21g to the removable cover 37g so as to uncover the aperture 23g and provide a flow path 30g for the aroma.

In exemplary embodiments, the removable cover 37g is configured to be adhesively secured to the body 11g. Adhesively securing the removable cover 37g to the body 11g has been found to improve freshness of the aroma-emitting medium 13g within the chamber 12g. Furthermore, the lifetime of the device 109 is extended, as the aroma-emitting medium 13g has been found to stay fresh beneath the adhesively secured cover 37g for a significant length of time. The device lOg can therefore maintain its quality, even in circumstances where the device lOg is not activated immediately after pre-filling the chamber 12g with the aroma-emitting medium 13g.

In exemplary embodiments, the removable cover 37g extends beyond the body hg when the device 109 is in the first state, which provides a point of easy access for the user to engage with the cover 37g and activate the device 10g.

An exemplary method of using the device 10f will now be described with reference to Figures 13A and 13C.

The user mounts the base 18g of the device 109 on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device 10g, the user applies the activation force 21g to the removable cover 37g. The removable cover 37g is at least partially removed from the body 11g. The removal of the cover 37g reveals a flow path 30g through the aperture 23g such that aroma from the aroma-emitting medium 13g is released from the chamber 12g via the flow path 30g. The user can then detect the aroma from the device 10g while drinking from the beverage container 14, thereby enhancing the overall experience.

Figures 15A, 15B, 15C, 15D, 16A and 16B show another device for use with a beverage container according to another embodiment of the present teachings.

Only the differences between the present embodiment and the previously described embodiment will be described here, and similar reference numerals are used but with a suffix "h".

In the present embodiment, the chamber 12h is located in the base 18h of the device 10h. As previously presented, the illustrated embodiment includes a removable cover 37h located so as to prevent release of aroma from the chamber 12h when the device is in the first state.

The removable cover 37h is fixed to the base 18h so as to locate over the aroma-emitting medium 13h within the chamber 12h when the device 10h is in the first state. The removable cover 37h may be secured by any suitable means, for

example, adhesive.

As illustrated in Figures 15C, 15D and 16B, the base 18h and top portion 36h are connected by a hinge 39h. The top portion 36h is configured to 'open' by pivoting the top portion 36h about hinge 39h. The device 10h is supplied in the first state with the top portion 36h 'closed' and located above the base 18h.

The top portion 36h is coupled to the removable cover 37h such that at least a portion of the removable cover 37h is configured to be removed upon pivoting the top portion 36h about the hinge 39h, thereby activating the device. In the illustrated embodiment, the top portion 36h is coupled to the removable cover 37h via a tab 40h, although it shall be appreciated that the top portion 36h and the removable cover 37h may be coupled by any suitable means.

In the present embodiment, the activation force 21h is the force required to pivot the top portion 36h about the hinge 40h such that the top potion 36h is 'open' (see Figure 15C and 15D).

In exemplary embodiments, the base 18h extends beyond the top portion 36h. Such an arrangement provides an area of easy access for the user to engage with the top portion 36h and provide the activation force 21h required to activate the device 10h.

In the illustrated embodiment, the body 11h includes a plurality of apertures 23h through the top portion 36h. However, it should be appreciated that the apertures 23h may not be required, or alternatively only a single aperture 23h may be provided.

An exemplary method of using the device 10h will now be described with reference to Figures 15A to 15D.

The user mounts the base 18h of the device 10h on a desired surface of a beverage container 14 containing a beverage. When the user wishes to activate the device 10h, the user applies the activation force 21h to the top portion 36h. The act of pivoting the top portion 36h serves engage the tab 40h, which moves so as to subsequently remove at least a portion of the removable cover 37h. The removal of the cover 37h reveals a flow path 30h. Aroma from the aroma-emitting medium 13h is released from the chamber 12h via the flow path 30h. The user can then detect the aroma from the device 10h while drinking from the beverage container 14, thereby enhancing the overall experience.

Typically, the devices described herein will be mounted adjacent a drinking outlet 17 on a lid 16 mounted over an open end of a beverage container 14. However, it shall appreciated that the devices described are suitable for mounting on any surface, including elsewhere on a beverage container e.g. below a rim of an open end of a container 14.

Although the devices described and illustrated relate to mounting on a surface via the base, it shall be appreciated that any part of the device may be configured for mounting on a surface.

The devices have been described as being activated once mounted on a surface of the beverage container. However, it shall be appreciated that it is also possible to activate the device prior to adhering it to the desired surface, by applying the activation force.

The aroma-emitting medium may be provided in any suitable form. For example, the aroma-emitting medium may be provided as a pod, capsule, powder, tablet etc. The aroma-emitting medium may also be provided contained within a material suitable for releasing aroma from the medium. For example, the aroma-emitting medium may be provided encased in silk cotton, filter paper, nylon mesh, etc. Such an arrangement will prevent release of the aroma-emitting material upon activation of the device, such that there is reduced risk of the user consuming the aroma-emitting medium.

The aroma-emitting medium may be dried organic materials including cinnamon, nutmeg, chocolate etc. The aroma-emitting medium may be provided in powder form. The aroma-emitting medium may be provided as an essence or an oil. It shall be appreciated that the aroma-emitting medium may be in any suitable form.

The device may be made from any suitable material. It may be advantageous to construct the device from a biodegradable material, for example, cardboard, paper, cellulose, starch-based material (e.g. soilon) etc. Such a material has been found to improve the overall sustainability device, particularly during waste disposal.

It will be understood that the embodiments of device described and illustrated herein are ideally suited to be provided as a self-contained unit, i.e. of a kind which is produced at a production location (e.g. at a factory or other industrial location), and is provided in a configuration intended to be affixed to a beverage container body or to a lid for a beverage container by a user at a use location remote from said production location. As such, it is envisaged that devices of the kind referred to above may be supplied as retail items intended to be purchased by an end user at a retail location remote from said production location. The retail location could be a coffee shop or other location where beverages are sold (e.g. where the device can be purchased with the beverage). Alternatively, the retail location can be a shop or supermarket or the like where the device is purchased and then taken to a use location remote from said retail location.

It will be understood that exemplary embodiments of the device take the form of a self-contained unit produced at a production location (e.g. at a factory or other industrial location), the body of the device having an underside surface and an upper surface, wherein the underside surface includes adhesive and is configured for selective use in adhesively securing the body to a beverage container lid with the underside surface lowermost with respect to the upper surface.

It is envisioned that alternative versions of the devices described with reference to Figures 1A to 16B are also possible. In one group of such embodiments, the chamber may be integrally formed with a lid of a beverage container, such that the device is arranged for emitting aroma proximate to a drinking aperture located through the lid. In an alternative group of embodiments, the chamber may be integrally formed with a side wall of a beverage container of the type having an open end with a rim from drinking from, and wherein the device is arranged for emitting aroma proximate to the rim. In another group of embodiments, the chamber is integrally formed with a beverage container of the kind having a drinking aperture and a cover for selectively covering the drinking aperture, wherein the chamber is arranged for emitting aroma proximate to the drinking aperture.

Claims

Claims 1. A device for use with a beverage container, the device comprising a body having a pre-filled chamber containing an aroma-emitting medium, wherein the body is configured for mounting on a beverage container or on a lid for a beverage container, and wherein the device is configured for selectively releasing aroma from the chamber, so as to enhance user experience when drinking from a beverage container.
2. A device according to claim 1, wherein the device is a self-contained unit produced at a production location (e.g. at a factory or other industrial location), and is provided in a configuration intended to be affixed to a beverage container or to a lid for a beverage container by a user at a use location remote from said production location.
3. The device according to any preceding claim, wherein the body includes adhesive for use in adhesively securing the body to an external surface of a beverage container or beverage container lid; optionally, wherein the body is configured for selective use in adhesively securing the body to the beverage container lid; optionally, wherein the body includes a removable cover for the adhesive.
4. The device according to any preceding claim, wherein the body comprises a underside surface and an upper surface, with said chamber arranged between the underside surface and the upper surface, and wherein the underside surface is intended to be mounted on the lid of a beverage container so that the underside surface is lowermost relative to said upper surface of the body.
5. The device according to claim 1, wherein the device is a self-contained unit produced at a production location (e.g. at a factory or other industrial location), the body of the device having an underside surface and an upper surface, wherein the underside surface includes adhesive and is configured for selective use in adhesively securing the body to a beverage container lid with the underside surface lowermost with respect to the upper surface.
6. The device according to any preceding claim, wherein the device comprises or is configured to define at least one aperture for emitting aroma from the chamber to atmosphere, in use.
7. The device according to any preceding claim, wherein the device is configured to be manually activated by an end user in order to transition between a first state in which the aroma-emitting medium is sealingly contained within the chamber, and a second state in which the aroma-emitting medium is exposed to atmosphere.
8. The device according to claim 7, wherein the device includes a diaphragm arranged to be removed or broken (e.g. punctured or pierced) for releasing aroma from the chamber.
9. The device according to claim 7 or claim 8, wherein the device comprises a compressible region configured to be compressed by application of a desired activation force by a user such that the device transitions from the first state to the second state; optionally, wherein the compressible region is configured to remain in a compressed state upon removal of the activation force.
10.The device according to claim 9, wherein the device includes a diaphragm arranged to be broken for releasing aroma from the chamber, wherein the compressible region is configured to puncture the diaphragm upon compression.
11.The device according to claim 10, wherein the compressible region is configured to define at least one projection arranged for puncturing the diaphragm upon compression of the compressible region.
12.The device according to claim 10, wherein the compressible region comprises an external side for application of the activation force, and an internal side located within the chamber, the compressible region further comprising at least one projection (e.g. a spike) located on the internal side such that the at least one projection locates within the chamber, wherein the at least one projection is configured to puncture the diaphragm upon compression of the compressible region; optionally, wherein the compressible region is configured to decompress upon removal of the force for promoting flow of the aroma from the aroma-emitting medium in the chamber.
13.The device according to claim 9, wherein the compressible region comprises a seam extending along a surface of the body, wherein said seam is configured to open and define a flow path between the chamber and a location exterior to the device upon compression of the compressible region, such that aroma is released from the aroma-emitting medium in the chamber via said flow path.
14. The device according to claim 9, wherein the compressible region comprises a first segment, a second segment and a fracture point located therebetween, wherein the first segment and the second segment are configured to disengage at the fracture point upon compression of one of the first segment or the second segment, thereby providing a flow path between the chamber and a location exterior to the device, such that aroma is released from the aroma-emitting medium in the chamber via said flow path.
15.The device according to claim 7, wherein the body comprises a base and a top portion, wherein the chamber is located within the base such that the aroma-emitting medium is located within the base, the body further comprising a removable cover located so as to prevent release of aroma from the chamber when the device is in the first state, further wherein the device is configured to transition from the first state to the second state upon at least partial removal of the removable cover from the device.
16. The device according to claim 15, wherein a portion of the removable cover locates within the chamber via an opening through the body such that the portion of the removable cover locates between the aroma-emitting medium in the chamber and the top portion of said body when the device is in the first state.
17.The device according to claim 15, wherein the removable cover is removably secured to the body so as to prevent release of aroma from the chamber when the device is in the first state.
18.The device according to claim 17, wherein the removable cover is configured to be adhesively secured to the body.
19.The device according to any of claims 15 to 18, wherein the removable cover is configured to extend beyond the body when the device is in the first state.
20.The device according to claim 15, wherein the base and the top portion are connected by a hinge, further wherein the removable cover is located within the chamber and is coupled to the top portion such that at least a portion of the removable cover is configured to be removed upon pivoting the top portion about the hinge, thereby providing a flow path between the chamber and a location exterior to the device, such that aroma is released from the aroma-emitting medium in the chamber via said flow path.
21.A system comprising a beverage container and a device according to any of claims 1 to 20, wherein the beverage container defines a receptacle for containing a beverage, and wherein the device is provided at location external to said receptacle and at a location proximate where a user drinks from the beverage container (e.g. on an external wall of the beverage container below a rim of an open end of the beverage container, or adjacent a drinking outlet on outer surface of the beverage container or an outer surface of a lid mounted over an open end of the beverage container).
22.A method of enhancing user experience when drinking from a beverage container, the method comprising the steps of: providing a beverage container, with a beverage located therein, the beverage container having a lid mounted over an open end of the beverage container; providing a device according to any of claims 1 to 20; mounting the device on the lid of the beverage container, such that the device is located adjacent a drinking outlet on the lid; activating the device so as to release aroma from the chamber; drinking the beverage located within the beverage container.