GB2497833A - An illuminated design element such as a badge for the exterior of a vehicle - Google Patents

An illuminated design element such as a badge for the exterior of a vehicle Download PDF

Info

Publication number
GB2497833A
GB2497833A GB201217620A GB201217620A GB2497833A GB 2497833 A GB2497833 A GB 2497833A GB 201217620 A GB201217620 A GB 201217620A GB 201217620 A GB201217620 A GB 201217620A GB 2497833 A GB2497833 A GB 2497833A
Authority
GB
United Kingdom
Prior art keywords
text
design element
light guide
surface part
back plate
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
GB201217620A
Other versions
GB201217620D0 (en
Inventor
Deepak Agarwal
Amit Arora
Ayodgan Cakmaz
Jaji Vijayaraman
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Mercedes Benz Group AG
Original Assignee
Daimler AG
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Daimler AG filed Critical Daimler AG
Priority to GB201217620A priority Critical patent/GB2497833A/en
Publication of GB201217620D0 publication Critical patent/GB201217620D0/en
Publication of GB2497833A publication Critical patent/GB2497833A/en
Withdrawn legal-status Critical Current

Links

Classifications

    • BPERFORMING OPERATIONS; TRANSPORTING
    • B60VEHICLES IN GENERAL
    • B60QARRANGEMENT OF SIGNALLING OR LIGHTING DEVICES, THE MOUNTING OR SUPPORTING THEREOF OR CIRCUITS THEREFOR, FOR VEHICLES IN GENERAL
    • B60Q1/00Arrangement of optical signalling or lighting devices, the mounting or supporting thereof or circuits therefor
    • B60Q1/26Arrangement of optical signalling or lighting devices, the mounting or supporting thereof or circuits therefor the devices being primarily intended to indicate the vehicle, or parts thereof, or to give signals, to other traffic
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B60VEHICLES IN GENERAL
    • B60RVEHICLES, VEHICLE FITTINGS, OR VEHICLE PARTS, NOT OTHERWISE PROVIDED FOR
    • B60R13/00Elements for body-finishing, identifying, or decorating; Arrangements or adaptations for advertising purposes
    • B60R13/005Manufacturers' emblems, name plates, bonnet ornaments, mascots or the like; Mounting means therefor
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F23/00Advertising on or in specific articles, e.g. ashtrays, letter-boxes
    • G09F23/02Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being displayed by the operation of the article
    • G09F23/04Advertising on or in specific articles, e.g. ashtrays, letter-boxes the advertising matter being displayed by the operation of the article illuminated
    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00Illuminated signs; Luminous advertising
    • G09F13/20Illuminated signs; Luminous advertising with luminescent surfaces or parts
    • G09F13/22Illuminated signs; Luminous advertising with luminescent surfaces or parts electroluminescent
    • G09F2013/222Illuminated signs; Luminous advertising with luminescent surfaces or parts electroluminescent with LEDs

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Vehicle Interior And Exterior Ornaments, Soundproofing, And Insulation (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)

Abstract

The invention relates to a design element (10, figure 3), in particular a logo, for the exterior of an automobile, comprising at least one illuminable surface part 20, wherein at least one light source 22 is held on a back plate 16, where a surface of the back plate opposite to the illuminable surface is coated with a metal, in particular aluminium. The light source may be indirectly coupled to the illuminable surface part by means of a light guide element 14. The light guide may be made from a transparent plastics material, and may have elevated portions 20 which correspond with cut-outs 18 in an opaque front plate 18. The design element is intended to illuminated in low light conditions, whilst still providing an aesthetically pleasing logo during daytime.

Description

Design element for an automobile The invention relates to a design element, in particular a logo, for the exterior of an automobile according to the preamble of claim 1.
Design elements for the exterior of automobiles, such as brand logos, are generally made "; : of chrome finished high gloss plastic by injection molding or foil forming. Generally, such * desiqn elements are unlit and therefore poorly visible at night. * .
There are various concepts known of using LEDs or similar to illuminate brand logos.
*.. : These, however do suffer from poor aesthetics due to the visibility of the LEDs during daytime and are mostly only available as aftermarket solutions.
* * It is therefore the objective of the present invention to provide a design element according to the preamble of claim 1 which is well illuminated at night as well as aesthetically pleasing during daytime.
This objective is reached by a design element according to craim 1.
Suth a design element, in particular a logo, for the exterior of an automobile, comprises at least one illuminable surface part and at least one light source (22) held on a back plate (16) of the design element.
According to the invention, a surface of said back plate opposite to the light guide element is coatedwith a metal, in particular with aluminium. During daytime, the metallized surface is visible through the cutouts, giving the design element a metalliclchrome-finjshed appearance when no illumination is necessary or desired.
In a preferred embodiment of the invention, at least one light source is indirectly coupled to the at least one illuminable surface part by means of a light guide element.
Due to the indirect coupling, the light source itself is not visible during daytime. The design element can therefore be homogenously illuminated at night, without impeding the visual aesthetics during daytime.
In a further preferred embodiment of the invention, the at east one illuminable surface part is formed by a corresponding cutout provided in a front plate of the design element.
This allows for complex patterns of lit and unlit regions, increasing the design possibilities for the design element.
It is particularly advantageous, if the front plate is attached to the light guide element. In such an arrangement, the light exits the light guide element immediately at the front plate, so that the illumination is homogenous and complete. This can be further improved upon, if the light guide element comprises at least one elevated surface portion oriented towards the front plate and corresponding to the at least on illuminable surface part, The elevated surface portion extends into the cutout and forms a continuous front surface of the design S...
.. : element, leading to an aesthetically pleasing impression.
S
In a further preferred embodiment of the invention, the back plate of the design element is attached to the light guide opposite to the front plate. Thereby, a compact and integrated * *. design element is provided, which is easy to fabricate and to install.
To ensure a homogenous look, the at least one light source is preferably arranged in such a manner that no direct line of view from the light source to the at least one illuminable surface part exists.
In a further preferred embodiment of the invention, the light guide element and/or the back plate consists of a transparent polymer, in particular acrylic, palycarbonate, acrylonitrile butadiene styrene or a polycarbonate-acrylonitrile butadiene styrene mixture, These are relatively easy to process and possess the necessary optical properties for providing a strong and homogenous illunlination.
Preferably, the at least one light source is a light emitting diode. Such devices can provide high intensity light at a variety of colors while using only small amounts of energy.
-Below, the invention and its embodiments are further exprained with reference to the drawings, which show in: Fig. 1 A logo for an automobile according to an embodiment of the invention during daytime; Fig. 2 the logo according to Fig. 1 without illumination at night; Fig. 3 the logo according to Fig. 1 with illumination at night; and Fig. 4 an exploded assembly drawing of the logo according to Fig. 3.
A manufacturer logo 10 is fixed to a radiator grille of an automobile. The logo 10 consists of an intransparent front plate 12, a light guideS 14 made from transparent plastics and a ". : back plate 16. The light guide 14 is visible through cutouts 18 in the front plate 12 forming * lettering of the manufacturer's name as well as other decorative elements. Elevated portions 20 of the light guide 14 correspond to the cutouts, providing for a flat front surface of the logo 10.
U * * S *5 S
*r The back plate 16 is coated with aluminium. When the logo lOis illuminated by ambient * light, as during daytime conditions, said coating is visible through the cutouts 16 and the S.....
* light guide 14, giving the logo 10 a chrome-finished appearance. During nighttime, however, such a logo could only reflect back weak ambient light sources, leading to an appearance typical for conventional logos as shown in Fig. 2.
In order to provide better visibility and a strong recognition effect for the brand logo 10 even under low ambient lighting conditions, LEDs 22 are integrated into the back plate 16.
The LEDs 22 are arranged in a central portion 24 of the back pLate 16, where they are shielded from direct view by the front plate 12. Light produced by the LEDs is coupled into the light guide 14 and transmitted through the logo 10 via the cutouts 18 of the front plate 12, leading to a clearly visible and homogenously illuminated logo 10, as depicted in Fig. 3. To further improve the appearance of the logo 10, the non-illuminated parts of the front plate can be appropriately painted, particularly using a high-gloss black finish, to provide for an aesthetically pleasing contrast.
Front plate 12, light guide 14 and back plate 16 can be manufactured from various plastic materials. In particular, acrylic exhibits an exceUent transparency and UV-resistance, can be easily processed and is suitable for vacuum metallizing to apply the aluminium to the back plate 16. Alternative materials are polycarbonate or polycarbonatefacrylanitrile butadiene styrene-mixtures, which also show good transparency, but are rather hard to process. Clear acrylonitrile butadiene styrene is also suitable and easy to process, but exhibits a comparatively lower transparency and IJV stability.
The front plate 12, light guide 14 and back plate 16 can be attached to each other by chemical bonding, screwing or heat stacking or any combination thereof, yielding a compact, easy to process logo 10.
S * *.
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5555. S * S o * * S * * S.

Claims (1)

  1. <claim-text>Claims 1. Design element (10), in particular logo, for the exterior of an automobile, comprising at least one illuminable surface part (20) and at least one light source (22) held on a * back plate (16) of the design element characterized in that a surface of the back plate (16) opposite to the illuminable surface part (20) is *. coated with a metal, in particular with aluminium. * S -</claim-text> <claim-text>2. Design element (10) according to claim 1, characteriied in that at least one light source (22) is indirectly coupled to the at least one illuminable * surface part (20) by means of a light guide element (14). *5 *</claim-text> <claim-text>* 3. Design element (10) according to claim 1 or2, charactsrjzed in that the at least one illuminable surface part (20) is formed by a corresponding cutout (18) Ørovided in a front plate (12) of the design element.</claim-text> <claim-text>4. Design element (10) according to claim 3, characterized in that the front plate (12) is attached to the light guide element (14).</claim-text> <claim-text>5. Design element according (10) to claim 4, characterized in that the light guide element (14) comprises at least one elevated surface portion (20) oriented towards the front plate (12) and corresponding to the at least on illuminable surface part (20).</claim-text> <claim-text>6. Design element (10) according to claim 5 characterized in that the back plate (16) of the design element (10) is attached to the light guide (14) opposite to the front plate (12).</claim-text> <claim-text>7. Design element (10) according to claim 5or6, characterized in that the at least one light source (22)is arranged in such a manner that no direct line of view from the light source (22) to the at least one illuminable surface part (20) exists.</claim-text> <claim-text>8. Design element (10) according to any one of claims ito 7, characterized in that the light guide element (14) ancUor the back pLate (16) consists of a transparent polymer, in particular acrylic, polycarbonate, acrylonitrile butadiene styrene or a * *. ..* * polycarbonate-acrylonitrile butadiene styrene mixture. *ø S. : 9. Design element (10) according to any one of claims 1 to 8, characterized in that that at least one Eight source (22) is a light emitting diode. * S * e ** S * S S * *4</claim-text>
GB201217620A 2012-09-19 2012-09-19 An illuminated design element such as a badge for the exterior of a vehicle Withdrawn GB2497833A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
GB201217620A GB2497833A (en) 2012-09-19 2012-09-19 An illuminated design element such as a badge for the exterior of a vehicle

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
GB201217620A GB2497833A (en) 2012-09-19 2012-09-19 An illuminated design element such as a badge for the exterior of a vehicle

Publications (2)

Publication Number Publication Date
GB201217620D0 GB201217620D0 (en) 2012-11-14
GB2497833A true GB2497833A (en) 2013-06-26

Family

ID=47225554

Family Applications (1)

Application Number Title Priority Date Filing Date
GB201217620A Withdrawn GB2497833A (en) 2012-09-19 2012-09-19 An illuminated design element such as a badge for the exterior of a vehicle

Country Status (1)

Country Link
GB (1) GB2497833A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10795068B1 (en) 2019-06-19 2020-10-06 Ford Global Technologies, Llc Vehicle badge

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2006160136A (en) * 2004-12-09 2006-06-22 Sakae Riken Kogyo Co Ltd Light emission display device for vehicle
CN200971083Y (en) * 2006-11-22 2007-11-07 长春海拉车灯有限公司 Vehicle label light
US20110194305A1 (en) * 2010-02-11 2011-08-11 Compal Electronics, Inc. Decoration panel
CN202115442U (en) * 2011-06-08 2012-01-18 贾云 LED (light-emitting diode) shining base of car logo
CN202175002U (en) * 2011-08-08 2012-03-28 比亚迪股份有限公司 Logo of motor vehicle

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2006160136A (en) * 2004-12-09 2006-06-22 Sakae Riken Kogyo Co Ltd Light emission display device for vehicle
CN200971083Y (en) * 2006-11-22 2007-11-07 长春海拉车灯有限公司 Vehicle label light
US20110194305A1 (en) * 2010-02-11 2011-08-11 Compal Electronics, Inc. Decoration panel
CN202115442U (en) * 2011-06-08 2012-01-18 贾云 LED (light-emitting diode) shining base of car logo
CN202175002U (en) * 2011-08-08 2012-03-28 比亚迪股份有限公司 Logo of motor vehicle

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10795068B1 (en) 2019-06-19 2020-10-06 Ford Global Technologies, Llc Vehicle badge

Also Published As

Publication number Publication date
GB201217620D0 (en) 2012-11-14

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WAP Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1)