GB2399543A - Stencilling a design on to a foodstuff or drink surface - Google Patents

Stencilling a design on to a foodstuff or drink surface Download PDF

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Publication number
GB2399543A
GB2399543A GB0306457A GB0306457A GB2399543A GB 2399543 A GB2399543 A GB 2399543A GB 0306457 A GB0306457 A GB 0306457A GB 0306457 A GB0306457 A GB 0306457A GB 2399543 A GB2399543 A GB 2399543A
Authority
GB
United Kingdom
Prior art keywords
stencil
logo
trademark
advertisement
foodstuff
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
GB0306457A
Other versions
GB0306457D0 (en
Inventor
Adam John Cockerton
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to GB0306457A priority Critical patent/GB2399543A/en
Publication of GB0306457D0 publication Critical patent/GB0306457D0/en
Publication of GB2399543A publication Critical patent/GB2399543A/en
Withdrawn legal-status Critical Current

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B44—DECORATIVE ARTS
    • B44D—PAINTING OR ARTISTIC DRAWING, NOT OTHERWISE PROVIDED FOR; PRESERVING PAINTINGS; SURFACE TREATMENT TO OBTAIN SPECIAL ARTISTIC SURFACE EFFECTS OR FINISHES
    • B44D2/00—Special techniques in artistic painting or drawing, e.g. oil painting, water painting, pastel painting, relief painting
    • B44D2/007—Special techniques in artistic painting or drawing, e.g. oil painting, water painting, pastel painting, relief painting using stencils in artistic drawing or painting operations
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47J—KITCHEN EQUIPMENT; COFFEE MILLS; SPICE MILLS; APPARATUS FOR MAKING BEVERAGES
    • A47J43/00—Implements for preparing or holding food, not provided for in other groups of this subclass
    • A47J43/20—Shapes for preparing foodstuffs, e.g. meat-patty moulding devices, pudding moulds
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47J—KITCHEN EQUIPMENT; COFFEE MILLS; SPICE MILLS; APPARATUS FOR MAKING BEVERAGES
    • A47J43/00—Implements for preparing or holding food, not provided for in other groups of this subclass
    • A47J43/22—Kitchen sifters

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Food Science & Technology (AREA)
  • Apparatus For Making Beverages (AREA)
  • General Preparation And Processing Of Foods (AREA)

Abstract

A method of applying a logo, trademark or advertisement to a foodstuff or beverage using edible material, the method comprising the steps of: (i) positioning a stencil over the surface of the foodstuff or beverage to which the logo, etc, to be applied; (ii) applying the edible material over the stencil; and (iii) removing the stencil. The stencil has one or more apertures 4 corresponding in shape to the logo, etc. It also has body 2 and handle 3.

Description

Brandine Device The present invention relates to a method and device for
application of a brand-owner's logo or trade-mark to a foodstuff or beverage, particularly the froth of a cappuccino coffee.
In recent years there has been a significant change in the way food and beverages are sold and consumed. The catering industry has seen a move from a relatively large number of independent cafes, coffee-shops and restaurants to a situation where a relatively small number of brandowners control multiple outlets. Consequently, brand-awareness and brandrecognition is now much more important in food and beverage consumption. This is particularly so in food and beverage outlets, such as fast-food outlets and coffee-shops, typically found in the commercial and retail districts of urban environments.
It is an object of this invention to provide further opportunities for branding of food and/or beverage products. It is a further object of this invention to increase the level of brand- awareness and brand-recognition of a food and/or beverage vendor. It is a further object of this invention to provide a method of marketing and/or advertising, particularly a method of marketing and/or advertising a brand.
According to this invention, there is provided a method of applying a logo, trademark or advertisement to a foodstuff or beverage wherein the logo, trademark or advertisement is reproduced by means of, or using, edible material, said method comprising the steps of: (i) positioning a stencil over the surface of the foodstuff or beverage to which the logo, trademark or advertisement is to be applied, (ii) applying the edible material over the stencil, and (iii) removing the stencil, wherein the stencil comprises one or more apertures corresponding in shape to the logo, trademark or advertisement.
Preferably the beverage is coffee, particularly a cappuccino coffee. The edible material is preferably in powder form and is preferably selected from cocoa, chocolate or cinnamon powder. The aperture(s) in the stencil allow the powder to pass through and reproduce the logo, trademark or advertisement on the froth of the coffee of foodstuff. The logo or trademark thereby becomes more memorable in the mind of the consumer. The stencil may also advertise other products of the brand owner by imparting wording or symbols suggesting the other product. In a preferred embodiment, the method is a method of applying a logo or trademark.
The stencil may be made from any suitable material which is approved for use in food packaging or food-handling including, for instance, metal (including stainless steel and aluminium); cartonboard or paperboard optionally coated with a hydrophobic polymeric material such as polyethylene terephthalate, and optionally metallised; thermoplastic or thermoses polymeric materials such as polyethylene, polypropylene, polystyrene, polyester, melamine or acrylic. The stencil material is preferably moisture resistant, allowing it to be washed and re-used. The stencil may be opaque, or may be transparent and coloured. The stencil may be made using any manufacturing technique appropriate to the material used.
For instance, a stencil comprising a polymeric material may be made by injection moulding, expandable-bead moulding, compression or transfer moulding, and the like. A metal stencil may be fabricated according to conventional metal fabrication techniques used in the manufacture of, for instance, kitchen equipment, for instance, casting (including die casting and continuous casting).
The size and shape of the stencil are dictated by the desired size and shape of the representation of the logo or trademark, and by the size and content of the advertisement.
Typically, the stencil will be have dimensions in the range of about 10 to about 30 cm, preferably from about 12 to about 20cm, in width and/or length, and typically about 15 cm.
The thickness of the stencil is normally less than 1 cm.
In one embodiment, the stencil is relatively longer in one of the width and length dimensions such that there is provided a handle portion and a body portion, wherein the handle portion comprises part of the longest dimension of the stencil, and wherein the apertures are disposed in the body portion.
In an alternative embodiment, the stencil has substantially equal length and width dimensions.
The stencil may have applied to a surface thereof instructions for use of the stencil.
In a further aspect, the invention also provides a stencil adapted for applying a logo, trademark or advertisement to a foodstuff or beverage wherein the logo, trademark or advertisement is reproduced by means of, or using, edible material, and wherein the stencil comprises one or more apertures corresponding in shape to the logo, trademark or advertisement, and preferably wherein said stencil comprises a body portion and a handle portion such that the apertures are disposed in the body portion.
The invention described herein is illustrated by figures 1 to 4 in which: Figures 1 to 3 show a stencil (1) having a handle portion (2) and a body portion (3) describing an aperture (4) in the shape of a logo.
Figure 4 shows the stencil (1) in use, wherein a powder of an edible material (not shown) is sprinkled from a dispenser (5) over a beveragecontaining cup (6).
It will be appreciated that the figures are for illustrative purposes only and are not intended to limit the invention. Modification of detail may be made without departing from the scope of the invention.

Claims (8)

1. A method of applying a logo, trademark or advertisement to a foodstuff or beverage wherein the logo, trademark or advertisement is reproduced by means of edible material, said method comprising the steps of: (i) positioning a stencil over the surface of the foodstuff or beverage to which the logo, trademark or advertisement is to be applied; (ii) applying the edible material over the stencil; and (iii) removing the stencil, wherein the stencil comprises one or more apertures corresponding in shape to the logo, trademark or advertisement.
2. A method according to claim 1 wherein the stencil comprises a body portion and a handle portion, said body portion comprising one or more apertures corresponding in shape to the logo, trademark or advertisement.
3. A method according to any preceding claim, wherein said beverage is coffee.
4. A method according to any preceding claim, wherein said edible material is selected from cocoa, chocolate or cinnamon powder.
5. A method of branding a product or advertising comprising the method of any preceding claim.
6. A stencil adapted for applying a logo, trademark or advertisement to a foodstuff or beverage wherein the logo, trademark or advertisement is reproduced by means of edible material, and wherein the stencil comprises one or more apertures corresponding in shape to the logo, trademark or advertisement, preferably wherein said stencil comprises a body portion and a handle portion such that the apertures are disposed in the body portion.
7. A method or stencil substantially as described herein.
8. A method or stencil substantially as described herein with reference to the drawings.
GB0306457A 2003-03-20 2003-03-20 Stencilling a design on to a foodstuff or drink surface Withdrawn GB2399543A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
GB0306457A GB2399543A (en) 2003-03-20 2003-03-20 Stencilling a design on to a foodstuff or drink surface

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
GB0306457A GB2399543A (en) 2003-03-20 2003-03-20 Stencilling a design on to a foodstuff or drink surface

Publications (2)

Publication Number Publication Date
GB0306457D0 GB0306457D0 (en) 2003-04-23
GB2399543A true GB2399543A (en) 2004-09-22

Family

ID=9955198

Family Applications (1)

Application Number Title Priority Date Filing Date
GB0306457A Withdrawn GB2399543A (en) 2003-03-20 2003-03-20 Stencilling a design on to a foodstuff or drink surface

Country Status (1)

Country Link
GB (1) GB2399543A (en)

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2005099456A1 (en) * 2004-04-16 2005-10-27 Christian Egger Template for decorative biscuits and method for producing said template
DE102005005535A1 (en) * 2005-02-07 2006-08-17 Andreas Niehage Decorating a surface with powdery decorative material comprises forming the decoration by sprinkling, where the decorative material is present as a solid, oblong rod that is powdered by rubbing against a striking surface and sprinkled
WO2007013061A3 (en) * 2005-07-25 2007-09-27 Eyal Eliav A method and apparatus for applying designs on the surface of a beverage
JP2013148994A (en) * 2012-01-18 2013-08-01 Fuji Electric Co Ltd Powder topping device
US10813488B2 (en) 2004-01-21 2020-10-27 Ripples Ltd. Beverage displaying an edible printed design image thereupon, and a method for production thereof

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110403221B (en) * 2019-08-13 2024-04-19 深圳市瑞丰电器有限公司 Circuit for heating food and food printing machine using same

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2952225A (en) * 1960-04-15 1960-09-13 Ellison Eve Food decorating stencil
US5864909A (en) * 1997-08-01 1999-02-02 Liu; Pamela Combination cutter and stencil and method of using same
GB2336131A (en) * 1998-04-06 1999-10-13 Ian William Hallsworth A stencil for patterning beverages and foodstuff
JP2000350558A (en) * 1999-06-11 2000-12-19 Shinichi Yamada Gold powder-containing sushi and its production
GB2375942A (en) * 2001-05-25 2002-12-04 Denis Downey device for marking the head of a beverage

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2952225A (en) * 1960-04-15 1960-09-13 Ellison Eve Food decorating stencil
US5864909A (en) * 1997-08-01 1999-02-02 Liu; Pamela Combination cutter and stencil and method of using same
GB2336131A (en) * 1998-04-06 1999-10-13 Ian William Hallsworth A stencil for patterning beverages and foodstuff
JP2000350558A (en) * 1999-06-11 2000-12-19 Shinichi Yamada Gold powder-containing sushi and its production
GB2375942A (en) * 2001-05-25 2002-12-04 Denis Downey device for marking the head of a beverage

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10813488B2 (en) 2004-01-21 2020-10-27 Ripples Ltd. Beverage displaying an edible printed design image thereupon, and a method for production thereof
WO2005099456A1 (en) * 2004-04-16 2005-10-27 Christian Egger Template for decorative biscuits and method for producing said template
DE102005005535A1 (en) * 2005-02-07 2006-08-17 Andreas Niehage Decorating a surface with powdery decorative material comprises forming the decoration by sprinkling, where the decorative material is present as a solid, oblong rod that is powdered by rubbing against a striking surface and sprinkled
WO2007013061A3 (en) * 2005-07-25 2007-09-27 Eyal Eliav A method and apparatus for applying designs on the surface of a beverage
JP2013148994A (en) * 2012-01-18 2013-08-01 Fuji Electric Co Ltd Powder topping device

Also Published As

Publication number Publication date
GB0306457D0 (en) 2003-04-23

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Legal Events

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WAP Application withdrawn, taken to be withdrawn or refused ** after publication under section 16(1)