GB2275807A - A display - Google Patents

Abstract

A peghook display of the type which may be used to display goods mounted on it includes electronic labelling, to display the price of the goods. The goods may be mounted on peg hooks 14 and, associated therewith, there is an electronic display 16. Display 16 may be pivotally mounted on the peg hook. The peghook supporting member (12, Figure 2) may include conductive plates to supply electricity to contacts running the length of peg hook 14 to the display 16. <IMAGE>

Description

A DISPLAY The present invention relates to a display and in particular a peghook display of the type which may be used to display the price of and other information on goods mounted on the peghook display, for use in supermarkets and the like.

As shown in Figure 1, a conventional peghook display 1 has an upstanding panel or backboard 2 which usually forms part of a much larger shelving and display unit in a supermarket, for example. The backboard 2 has an array of holes 3. The peghook display 1 also includes projecting arms 4 each of which is mounted on the backboard 2 by means of a bracket in two of the holes 3. Each of the arms 4 projects away from the backboard 2 and is positioned substantially horizontally so that goods 5 to be displayed on the peghook display 1 may be hung from the arms 4. At the free end of each of the arms 4 a printed label 6 is provided which is pivotally attached to the free end of the arm 4. In its normal position the printed label 6 hangs downwardly so as to display the price of the goods 5 hanging from the arm 4. The printed label 6 is also capable of pivoting about the free end of the arm 4 so as to enable goods 5 to be placed on and removed from the arm 4. The printed label 6 is sometimes mounted on a separate arm to the arm 4 from which the goods to be displayed are hung.

Considerable interest has arisen in recent years to the use of electronic labelling and supermarkets and the like. The advantages in the use of electronic labelling are numerous and include the ease with which the price displayed can be updated and, where the electronic labels are connected to a central computer, the ability to ensure that the price displayed on the shelves tallies with that charged at the checkouts. To date, however, the use of electronic labels has been restricted to shelf edges in view of the ease with which electronic labels can be mounted on shelf edges and the ease with which power and the data to be displayed by the electronic labels can be supplied. The disadvantage of this is that the same problems formerly experienced with using printed labels on shelf edges remain where the peghook displays retain printed labels even though electronic shelf edge displays may be implemented in the store.

The present invention therefore seeks to provide a display which includes electronic labelling for use in a supermarket or the like.

It will be understood that reference to a display herein is reference to any form of display in which the goods to be displayed are hung on peghooks which are commonly otherwise referred to as arms or rails.

The present invention provides a display for use in a store comprising a supporting member, one or more goods bearing arm members on which goods to be displayed may be hung, arm mounting means for individually mounting a first end of each of said one or more goods bearing arm members on said supporting member, one or more electrically operable displays for displaying information on the goods to be displayed, display mounting means for individually mounting each of said one or more electrically operable displays on said peghook display, and supply means for supplying power and/or data to each of said one or more electrically operable displays.

Thus, with the present invention a display including electrically operable labels is provided enabling a store to have central electronic control over all price labelling whether on shelf edges or peghooks.

Preferably, said supporting member is provided with a plurality of apertures and said arm mounting means is in the form of pegs connected to said first end of each of said one or more goods bearing arm members for insertion into any one of the apertures. In this way the positioning and re-positioning of the goods bearing arm members on the supporting member may be easily and conveniently achieved.

In a preferred embodiment said display mounting means may be in the form of a display bearing arm member one end of which is adapted for mounting on the supporting member and the opposite end of which is connected to said electrically operable display. The one or more goods bearing arm members may be each connected to a corresponding one or more display bearing arm members in parallel spaced relationship, and the one or more connected goods bearing arm members and display bearing arm members may be provided with two pegs, also in parallel spaced relationship, for insertion in two apertures in said supporting member. With this preferred embodiment of the display, the weight of goods hung on the goods bearing arm member is distributed over two apertures in the supporting member, thus providing a stronger and more secure display. Moreover, since the electrically operable display is on a separate display bearing arm member, the size of the electrically operable display is not restricted in the same manner that it would be if mounted on the goods bearing arm member which bears the goods.

Alternatively, the display mounting means may be pivotally attached to the free end of the goods bearing arm members whereby the goods bearing arm members are also display bearing arm members. In this way, only one arm, not two, is used for each peghook thereby reducing to a minimum the space taken by the peghooks.

In a further embodiment of a display in accordance with the invention, said supply means includes electrical conductors located along the length of each of the display bearing arm members and connected at one end to said electrically operable display. Said supply means may further include supply conductors mounted on a front wall of said supporting member for suppling power and/or data to said one or more electrically operable displays and helically coiled connecting conductors for electrically connecting the conductors on each of said display bearing arm members with the supply conductors. Since the supply conductors are mounted on the front of the supporting member, the display can be implemented into established shelving systems in stores.

Alternatively, said supporting member may comprise a plurality of conductive plates electrically isolated from one another and arranged in parallel to one another for supplying power and/or data to said one or more electrically operable displays and said pegs for insertion into the apertures in the supporting member may have electrical contacts mounted along their length which are in electrical contact with the electrical conductors located along the length of the associated display bearing arm member, the electrical contacts being arranged such that when a peg is inserted into an aperture in said supporting member the electrical contacts are aligned and brought into contact with the conductive plates forming the supporting member. With this embodiment, no exposed wiring is present on the front of the display and the supply of power and data is achieved through electrical contacts within the apertures of the supporting member.

Thus, the public are protected against any risk of electrocution and the electrical connections cannot be easily damaged or interfered with.

In a further aspect the present invention provides a peghook for use in a display described above.

Embodiments of the present invention will now be described by way of example only with reference to the accompanying drawings in which: Figure 1 shows basic features of a known type of peghook display; Figure 2 shows basic features of a first embodiment of a display in accordance with the present invention; Figure 3 is a front elevation of a backboard of the display of Figure 2; Figure 4 is a cross-sectional view through the backboard along the line AA of Figure 3; Figure 5 is a side elevation of a peghook of the display of Figure 2; Figure 6 is a view from above of the upper arm of the peghook of Figure 5; Figure 7 is an enlarged view of the free end of the peghook of Figure 5; Figure 8 is a front elevational view of the peghook of Figure 5; Figure 9 is an enlarged view of the free end of an alternative peghook in accordance with the present invention; Figure 10 shows the basic features of a second embodiment of a display in accordance with the present invention; Figure 11 is a side elevational view of the display of Figure 10; and Figure 12 is an exploded perspective view of a bracket for use in a display in accordance with the present invention.

With reference to Figure 2, a peghook display 11 is shown for use in supermarkets and the like. The peghook display 11 is usually mounted to form part of a much larger shelving and display unit, the side supports 10 of which are shown in Figure 2. The peghook display 11 includes a support member or backboard 12, otherwise referred to as a backpanel, which is mounted between the side supports 10 in a substantially upright or vertical position. The backboard 12 is mounted between the side supports 10 in a conventional manner. The side supports 10 each have slots (not shown) along each of their sides within each of which is located an engaging projection or ledge. The backboard 12 has a corresponding engaging projection or ledge (not shown) provided on each side edge, whereby when in position between the side supports 10, the side edges of the backboard 12 are engaged in the slots in the side supports 10 and the backboard 12 is supported by the projections on the edges of the backboard 12 engaging with the projections in the slots. Cross-braces or tiebars (not shown) are also provided and are located behind the backboard 12 and extend between the side supports 10 to provide additional strength and support to the backboard 12. The backboard 12 also has a plurality of apertures which in Figure 4 are shown in the form of holes 13 arranged in an array of columns and rows. An array of 10 rows to 9 columns of holes is shown in Figure 2, however, it will be understood that any suitable arrangement of apertures or holes may be used and not necessarily either the arrangement or the numbers of holes shown in Figure 2.

The peghook display 11 also includes one or more peghooks or goods display members 14 on which goods to be displayed may be hung. The peghooks 14 are each mounted on the backboard 12 by the engagement of one end of each of the peghooks 14 in respective holes 13 in the backboard 12.

In this manner the peghooks 14 project outwardly from the backboard 12 so as to be positioned substantially horizontally, whereby goods to be displayed may be easily hung from the peghooks 14. The manner in which the peghooks 14 are mounted on the backboard 12 may be seen more clearly with reference to the subsequent Figures.

Associated with each peghook 14 is an electronic display or label 16 which displays the price of and/or other information on the goods hung on the associated peghook 14. The electronic display 16 will be described in greater detail later.

In Figures 3 and 4 a cross-sectional portion of the backboard 12 is shown and it may be seen that the backboard 12 is made up of a plurality of layers. The front or facing plate 17 of the backboard 12 may be of a metal or plastics material and is usually painted and/or bears advertisements, the store's name or the name of the manufacturer of the goods intended to be hung on the peghook display 11. Behind the front plate 17, layers 18 of electrically insulating material are interleaved with electrically conductive plates 19. The first plate 20 of the conductive plates 19, adjacent the front plate 17, is used to carry the data on the goods to be displayed, for example the price, and to supply the data to the electronic display 16. Adjacent the data supply 20, but separated from the data supply 20 by a layer of electrically insulating material 18, is a second plate 21 for carrying and supplying to the electronic display 16 a clock signal. The third and fourth plates 22 and 23, similarly isolated from the other plates and from each other by layers of electrically insulating material 18, are used to carry and supply power to the electronic display 16. The third plate 22 is connected to ground (Ov) and the fourth plate 23 carries the power supply, for example 5v. In this way, since the power supply plate 23 is furthest from the front plate 17, the risk of inadvertent contact with the power supply plate 23 through one of the holes 13 is minimised. It will be appreciated from a reading of the foregoing that other arrangements and numbers of conductive plates 19 could be provided in backboard 12. For example, more than one data supply could be incorporated and/or an ac power supply additional to the dc supply described so that for example lighting on or around the backboard 12 may be supplied with power.

The power, clock and data signals are individually supplied to the conductive plates 19 via individual studs (not shown) which are inserted into the backboard 12 from the back of the backboard 12 and extend into the backboard 12 so as to be in electrical contact with one or other of the conductive plates 19. Each of the studs is surrounded by electrically insulating material so as not to be in electrical contact with any other plate 19.

In addition, pairs of springs or holding means 24 are provided on the back of the backboard 12 adjacent each hole or opening 13. The springs 24 are provided to engage the end of a peghook 14 which has been inserted into a hole 13, so as to hold the peghook 14 in position and to enable goods to be hung from the portion of the peghook 14 which projects away from the front plate 17 of the backboard 12.

Turning now to Figures 5 to 8, a peghook 14 and its associated electronic display 16 is shown. The peghook 14 has a lower arm or goods bearing member 25 on which the goods to be displayed may be hung. The lower arm 25 is preferably made of a metal or rigid plastics material so that the lower arm is sufficiently strong to support the goods hung therefrom. The lower arm 25 may be for example, square, rectangular or circular in cross-section. Ideally, the lower arm 25 has a square cross-section of side approximately 0.6cm. The lower arm 25 is required to be of a width and breadth sufficiently small to enable it to pass through holes provided in the packaging of the goods to be hung. Thus, any goods bearing member having dimensions less than the current standard mentioned above may be used. The lower arm 25 is also sufficiently long to enable a large number of goods for example 10 or 24 to be hung, one behind the other, on the lower arm. Preferably, the lower arm 25 is approximately 30cm long. An end region 25a of the lower arm 25, which is free, is upwardly angled with respect to the rest of the lower arm 25. For example, the end region 25a may be angled approximately 300 above the horizontal. In this way, the end region 25a prevents goods hung on the lower arm 25 from accidentally falling off the end of the lower arm 25 since the goods would have to move up the incline formed by the end region 25a before falling off the end.

The low arm 25a is attached to an upper arm or display bearing member 26. The upper arm 26 extends substantially parallel to the lower arm 25 and has at its free end the electronic display 16. The upper arm 26 and the lower arm 25 are connected together by a support connecting member 27 which describes an arc between the two arms 25, 26.

The support connecting member 27 is an extension of the lower arm 25 and is welded at its other end to the upper arm 26. The upper arm 26 is of a similar thickness but is broader in width than the lower arm 25 with wings or side members 28 which project beyond the width of the lower arm 25. The side members 28 have cut away portions 28a which assist in the mounting and removal of the peghook 14 from the backboard 12 by providing a finger gripping portion.

At the free end of the upper arm 26 a display mounting or head portion 29 is provided on which the electronic display 16 is mounted. The display mounting 29 broadens in thickness away from the end of the upper arm 26 to provide an end face 29a which is substantially perpendicular to the length of the upper arm 26 and which is of a size which corresponds to the size of the electronic display 16, or is slightly larger.

At opposite ends of the upper and lower arms 26, 25 to the free ends, a connector 30 is provided for connecting the peghook 14 to the backboard 12. The connector 30 is in the form of two pins or pegs 31, 32 which project, in parallel with one another, away from the ends of the upper and lower arms 26, 25. The pins are provided for insertion into holes 13 in the backboard 12 when mounting the peghook 14 on the backboard 12. Both the first pin 31 and the second pin 32 may be extensions of the lower arm 25 and the upper arm 26 respectively or may be attached, by welding for example, to the support connecting member 27. The two pins 31 and 32 are held in fixed relationship to one another by means of a crossbar or brace 33. The brace 33 has apertures (not shown) at each end through which the pins 31, 32 pass. The pins 31, 32 are then held in place by seals or washers 34. The brace 33 also acts as a detent to prevent the pins 31, 32 being inserted too far into the holes 13.

Each of the pins 31, 32 terminates in a head portion 31a, 32a which is frusto-conical in shape so as to assist in the alignment of the pins 31, 32 within the holes 13 in the backboard 12 and to assist in the insertion of the pins 31, 32 into the holes 13. Immediately behind the head portions 3la, 32a are waist portions 31b, 32b which are narrower than the main body of the pins 31, 32 and the head portions 31a, 32a. The waist portions 31b, 32b are provided so that when the pins 31, 32 are inserted into adjacent holes 30 on the backboard 12 the pins 31, 32 are of such a length that the head portions 31a, 32a and the waist portions 3lb, 32b pass through the holes 13 so as to project beyond the back of the backboard 12. The springs 24 located on the back of the backboard 12, adjacent each hole 13, engage with the waist portions 31b, 32b of the pins 31, 32, so as to hold the pins 31, 32 in position and to prevent additional movement of the pins 31, 32 within the holes 13.

The first pin 31 is made of an electrically insulating material, such as a plastics material, so that the body of the peghook 14 is electrically isolated from the data, clock and power supplies 20, 21, 22, 23. On the other hand, the second pin 32 is arranged so as to correspond with the layers of the backboard 12. Thus, along the length of the pin 32 portions of electrically insulating material 35 are interleaved with portions of electrically conductive material which function as contacts. Each of the portions extends a distance along the pin 32 which corresponds to the thickness of each of the layers of the backboard 12, so that when the pin 32 is inserted into a hole 13, each of the electrically conductive portions are brought into alignment with each of the conductive layers 19 of the backboard 12, and similarly each of the electrically insulating portions 35 are brought into alignment with the insulating layers 18 of the backboard 12. Thus, the electrically conductive portion 36 nearest the head portion 32a of the pin 32 becomes aligned and in contact with the power supply plate 23; the next adjacent electrically conductive portion 37 becomes aligned and in contact with the ground plate 22; the next adjacent electrically conductive portion 38 becomes aligned and in contact with the clock supply plate 21 and last electrically conductive portion 39, nearest the brace 33, becomes aligned and in contact with the data supply plate 20. As mentioned earlier, alternative arrangements of conductive plates 19 may be provided in the backboard 12 and corresponding changes in the arrangement of the electrically conductive portions of the pin 32 would then be provided.

The central portion of the upper arm 26 has a plurality of wires or conductors 40, electrically isolated from one another and the body of the peghook 14, each of which is connected at one end to a different one of the electrically conductive portions 36, 37, 38, 39 of the pin 32. Thus, with the pin 32 shown in Figures 5 and 6, four conductors 40 are provided. The conductors 40 run along the length of the upper arm 26 to the display mounting 29 where they are in turn connected to a controller or driver 41 which is in turn connected to and controls the operation of the electronic display 16.

The upper and lower surfaces of the upper arm 26 are provided with layers of a rigid material 42, for example steel, for supporting the upper arm 26 and for protecting the conductors 40 and the controller 41 from damage through accidental impact of a heavy object on the upper arm 26. The head portion 29 is of a plastics material and is transparent on at least its end face 29a so that the electronic display 16 mounted adjacent the end face 29a may be seen through the end face.

The controller 41 receives the power supply from the power supply plate 23 of the backboard 12 via the power supply receiving portion 39 of the second pin 32 and a conductor 40, to power the electronic display 16. The controller 41 also receives the data and clock signals from the data supply plate 20 and the clock supply plate 21 respectively via the data receiving portion 36 and the clock receiving portion 27 of the second pin 32 and two further conductors 40. The power, data and clock signals are then used to power the electronic display and to control the information displayed by the display 16. The electronic display 16 is preferably a liquid crystal display (LCD) with three sets of seven segment characters, so as to enable the numerals 000 to 999 to be displayed. The display 16 may also have a decimal point, "e" and "p" symbols, as shown in Figure 8.

In addition to the electronic display 16 the end face 29a of the display mounting 29 may bear additional printed information on the goods to be hung on the peghook 14, for example the weight etc. or bar code.

Thus, with the peghook display 11 described above the advantages of displaying the price, for example, of the goods to be displayed using an electronic display 16 are achieved in a particularly simple and convenient manner, thus enabling supermarkets and other such stores to control all the price displays and not just those on shelf edges and enabling the operation of a single control system within the store.

Moreover, with this peghook display 11, since the electronic display 16 is not provided on the same arm on which the goods to be displayed are hung, the size of the electronic display 16 is not restricted to the size of the hole provided in the packaging of the goods. This enables a larger and clearer display to be used than would otherwise be the case. Moreover, the stability of the peghook 14 is increased since it is engaged in two vertically adjacent holes 13 on the backboard 12, instead of one, thus enabling the distribution of the weight of the goods hung from the peghook 14 over a larger area of the backboard 12 and preventing the peghook 14 from rocking relative to the backboard 12. In addition, since the peghooks 14 are mounted on the backboard 12 by a simple step of inserting the pins 31, 32 of the peghook 14 into holes 13 in the backboard 12 and at the same time enabling connection of the electronic display to the data, clock and power supplies, the peghooks 14 may be mounted on the backboard 12 and moved about the backboard 12 very easily and conveniently. This peghook display 11 also has the advantage of there being no exposed wiring to the electronic display 16 which could be damaged or could accidentally cause electric shocks to not only workers in the store but also members of the public in the store.

An alternative peghook 14 is shown in Figure 9. With this peghook 14, the display mounting 29 is in the form of a sleeve member which corresponds sustantially in size and shape to the electronic display 16 which is located within the sleeve member. At an upper edge of the display mounting 29 a hinge device 43 is provided to enable the display mounting 29, and hence the electronic display 16, to pivot about the free end of the arm 26. This alternative peghook 14 could be incorporated with a lower, goods bearing, arm 25 in a manner similar to that described above. On the other hand, since the display mounting 29 is pivotable, the display bearing arm 26 could also be used to support the goods to be displayed. In doing so, the lower arm 25, the support connecting member 27, the first pin 31, the brace 33 and the side members 28 may be dispensed with. However, if the display supporting arm 26 is used to support the goods as well, then the display mounting 29 must be of a size and shape to enable it to pass through the hole provided in the packaging of the goods. Moreover, to strengthen the arm 26 a rigid metal rod 44 may be provided in the arm 26. In addition, in a manner similar to that of the goods bearing member 25, an end portion 45 on this alternative peghook 14 may be upwardly angled with respect to the length of the arm 26 so that goods hanging from the arm 26 would not accidentally fall off the end of the arm since the goods would have to move up an incline formed by the end portion 45 before falling off the end.

Turning now to Figures 10 and 11, an alternative peghook display 111 is shown having a wall panel or backboard 112 which is arranged substantially upright between side supports or keybars 110. The backboard 112 is connected to the side supports 110 in the conventional manner described earlier and has crossbraces or tiebars (not shown) to support and add strength to the backboard 112.

Also, similar to the backboard 12 described earlier, the backboard 112 has a plurality of holes 113 arranged in an array of rows and columns. The backboard 112 is made of wood, or a metal or plastics material and does not comprise layers in the manner described earlier with reference to the first backboard 12.

The peghook display 111 also includes peghooks 114 each having a lower arm or goods bearing member 125 and an upper arm or display bearing member 126. The peghooks 114 are similar in construction to the peghooks 14 described earlier and have two pins (not shown) for insertion into adjacent holes 113 in the backboard 12 when mounting the peghook 114 in the backboard 112. The pins also have a brace 133 for maintaining the positional relationship of the two pins and for acting as a detent to prevent the pins from being inserted too far into the holes 113 in the backboard 112.

Instead of the power, clock and data signals being supplied by plates laminated in the backboard, the power, clock- and data signals are supplied through a track or conduit 150 mounted on the front of the backboard 112.

Within the track 150 individual electrical conductors are provided, electrically isolated from one another, for supplying one of the power, clock or data signals. Each of the electronic displays 116 on the peghooks 114 is connected to a controller (not shown) which is in turn connected to conductors 140 which are provided along the length of the upper arm 126. The individual conductors 140 are in turn connected to a plurality of wires or conductors 151 which are tightly coiled into a helix and which are connected at their opposite ends to the conductors in the track 150.

It will be appreciated that the alternative peghook shown in Figure 9 could be used with this alternative peghook display 111. As shown in Figure 12, the alternative peghook shown in Figure 9 may be mounted on the backboard 112 by means of a bracket 133. The bracket 133 has two projections 160 which are spaced apart from one another so that they may be inserted into horizontally adjacent holes 113 in the backboard 112. The bracket 133 also has a sleeve portion 161 into which one end of the peghook 114 is inserted when the peghook 114 is mounted on the backboard 12.

Since the peghooks 114 are connected to the power, clock and data signals via the coiled wires 151 to a track 150 mounted on the front face 117 of the backboard 112, it is possible to use such peghooks incorporating electronic displays 116 on conventional shelving units already available in supermarkets and the like. In this way all of the advantages of using peghooks which incorporate electronic displays with or without separate goods bearing members may be achieved without altering conventional shelving structures. In addition, since the wires connecting the peghooks 114 to the track 115 are coiled, some elasticity is available to extend or contract the coiled wires if at any time it is desired to move the peghooks 114 to a different position on the backboard 112. Also since the wires are coiled the wires are kept neat and contained and do not unduly interfere or project into the space in which the goods to be displayed will hang.

it will be appreciated that the track 150 need not extend across the whole width of the backboard 112. In addition, the track 150 is connected in a conventional manner to the power, clock and data supplies which are supplied either along the edge of the shelving unit itself or through the side supports 110. Perferably, the coiled wires terminate in a plug which then slots into the track 150. This then enables the peghooks 114 to be conveniently and easily moved about the backboard 112 without any requirement for time consuming rewiring after each re-positioning.

Ideally, where a plug is used, the track 150 may included busbars instead of flexible conductors to supply the power, clock and data signals.

It will be appreciated that the alternatives and amendments to the basic peghook displ

Claims (19)

CLAIMS:

1. A display for use in a store comprising a supporting member, one or more goods bearing arm members on which goods to be displayed may be hung, arm mounting means for individually mounting a first end of each of said one or more goods bearing arm members on said supporting member, one or more electrically operable displays for displaying information on the goods to be displayed, display mounting means for individually mounting each of said one or more electrically operable displays on said peghook display, and supply means for supplying power and/or data to each of said one or more electrically operable displays.

2. A display as claimed in claim 1, wherein said supporting member is provided with a plurality of apertures and said arm mounting means is in the form of pegs connected to said first end of each of said one or more goods bearing arm members for insertion into any one of the apertures.

3. A display as claimed in claim 2, wherein said apertures are holes extending through the supporting member.

4. A display as claimed in claim 3, wherein said peg is greater in length than the length of said holes and said peg has an engaging portion which is positioned such that when the peg is inserted into a hole in the supporting member the engaging portion is located beyond the end of the hole and wherein there is provided adjacent the end of each hole on the supporting member resilient means for engagement with the engaging portion of said peg.

5. A display as claimed in claim 4, wherein said engaging portion is in the form of a waist portion.

6. A display as claimed in either of claims 4 or 5 wherein said resilient means is in the form of a pair of springs.

7. A display as claimed in any one of the preceding claims, wherein said display mounting means is in the form of a display bearing arm member one end of which is adapted for mounting on the supporting member and the opposite end of which is connected to said electrically operable display.

8. A display as claimed in claim 7, wherein said one or more goods bearing arm members are each connected to a corresponding one or more display bearing arm members in parallel spaced relationship.

9. A display as claimed in claims 2 and 8, wherein said one or more connected goods bearing arm members and display bearing arm members are provided with two pegs, also in parallel spaced relationship, for insertion in two apertures in said supporting member.

10. A display as claimed in claim 9, wherein said one or more electrically operable displays are pivotally attached to respective display bearing arm members.

11. A display as claimed in any one of claims 1 to 7, wherein said display mounting means is pivotally attached to the free end of said one or more goods bearing arm members whereby said goods bearing arm members are also display bearing arm members.

12. A display as claimed in either of claims 7 to 10 or 11, wherein said supply means includes electrical conductors located along the length of each of said one or more display bearing arm members and connected at one end to said electrically operable display.

13. A display as claimed in any one of the preceding claims, wherein said supply means further includes supply conductors mounted on a front wall of said supporting member for supplying power and/or data to said one or more electrically operable displays.

14. A display as claimed in claims 12 and 13, wherein said supply means further includes helically coiled connecting conductors for connecting the conductors on each of said display bearing arm members with the supply conductors.

15. A display as claimed in any one of claims 2 to 12 wherein, said supporting member comprises a plurality of electrically conductive plates electrically isolated from one another and arranged parallel to one another for separately supplying power and/or data.

16. A display as claimed in claim 15, wherein said peg has electrical contacts mounted along its length connected to the electrical conductors located along the length of said display bearing arm member, the electrical contacts being arranged such that when the peg is inserted into an aperture in said supporting member the electrical contacts are aligned and brought into contact with the conductive plates forming the supporting member.

17. A peghook for use in a display as claimed in any one of the preceding claims.

18. A display substantially as hereinbefore described with reference to and as shown in Figures 2 to 9 and 10 and 11.

19. A peghook substantially as hereinbefore described with reference to and as shown in Figures 2, 5, 6, 7, 8, 10 and 11 or 9.