EP2973316A1

EP2973316A1 - Systems and methods for automated rfid based commerce rewards

Info

Publication number: EP2973316A1
Application number: EP14765746.4A
Authority: EP
Inventors: Barry Bryant; S. Robert LEVINE
Original assignee: TTN HOLDINGS LLC
Current assignee: TTN HOLDINGS LLC
Priority date: 2013-03-15
Filing date: 2014-03-14
Publication date: 2016-01-20
Also published as: EP2973316A4; JP2016517594A; WO2014144302A1

Abstract

Systems and methods for social sharing and online publishing of advertisement messages concerning products or services. In one embodiment, an advertising message associated with a radio frequency identification based transmission may be published online by a user of a wireless ordering device (4). The users sharing of such messages may serve as an endorsement of the brand, product or service. A system, such as a commerce data organization system (8) and/or vendor system (12), may then reward or credit the message sharer (e.g., consumer affiliate) based on variables (15) the vendor or advertiser chooses, such as social influence, audience reach and performance based metrics. In some cases, the technology involves a method for consumers to engage with RFID based advertising (10) to gain rewards. The rewards may be in the form of affiliate points that consumers may gain each time they share a message.

Description

SYSTEMS AND METHODS FOR AUTOMATED

RFID BASED COMMERCE REWARDS

CROSS REFERENCE TO RELATED APPLICATIONS

[ 0001 ] The present application claims the benefit of U.S. Patent Application No. 13/841,000 filed March 15, 2013, which is a continuation-in-part of U.S. Patent Application No. 13/673,424 filed November 9, 2012, which is a continuation of U.S. Patent Application No. 13/172,122 filed June 29, 2011, and issued as U.S. Patent No. 8,315,914 on November 20, 2012, which is a continuation of U.S. Patent Application No. 12/780,053 filed May 14, 2010, and issued as U.S. Patent No. 7,991,644 on August 2, 2011, which is a continuation of U.S. Patent Application No. 10/987,823 filed on November 12, 2004, and issued as U.S. Patent

No. 7,739,150 on June 15, 2010, which claims the benefit of the filing date of U.S. Provisional Patent Application No. 60/552,472 filed March 12, 2004, the disclosures of which are hereby incorporated herein by reference .

FIELD OF THE TECHNOLOGY

[ 0002 ] The present technology relates to wireless commerce systems. More particularly, the technology involves a point of advertising wireless commerce system to enable pervasive commerce with mass media publications.

BACKGROUND OF THE TECHNOLOGY

[ 0003 ] Traditionally, vendors of services and product utilize mass media to advertise their products. Thus, a vendor will publish an ad describing service or products in magazines, catalogs, billboards, newspapers, radio or television broadcast publications. The advertisement is aimed at attracting the interest of a potential consumer. However, in order to move beyond the stage of advertising, much effort is required by the consumer.

[ 0004 ] The consumer typically has to either remember advertised information if any interest in an advertised product or service will be pursued by the consumer. In the situation where an advertisement includes contact information such as a telephone number, a consumer can dial the phone number to contact a vendor from information in the advertisement using a telephone, wireless or cellular phone. But the amount of effort that is required by the consumer from the point of advertisement to consummation of an actual purchase from the vendor can work against the vendor. Consumers can easily forget telephone numbers, URLs or other calls to action or simply lose interest in an advertised product or service as time goes by after the consumer recognizes the advertisements.

SUMMARY OF THE TECHNOLOGY

[ 0005 ] The technology relates to an automated system for improving the way consumers respond to advertisements or otherwise contact vendors from the point of perceiving an advertisement. In one form, a system for processing a wireless order from a vendor over a network from a mass media publication includes a mass media publication with an advertisement. The mass media publication has a wireless identification transmission signal representing information of the advertisement. In the system, a mobile ordering device comprising a reader receives the wireless identification transmission signal from the mass media publication. The mobile ordering device is also configured to accept input from a consumer, generate a request with information from the wireless identification transmission signal and communicate the request to and receive a response from a vendor system across a network. The system also includes a vendor system for receiving and processing the request of the mobile ordering device across the network, and responding to the request by sending information to the mobile ordering device. The sent information is associated with the wireless identification transmission signal from the mass media publication.

[ 0006 ] The technology also involves a method of social sharing and online publishing of messages concerning consumer products, services, or advertisements for them. For example, an advertising message associated with an RFID based transmission is published online by a user of a wireless ordering device. The users sharing of such messages may serve as an endorsement of the brand, product or service. A system, such as a commerce data organization system and/or vendor system, may then reward or credit the message sharer (e.g., consumer affiliate) based on variables the vendor or advertiser chooses, such as social influence, audience reach and performance based metrics .

[ 0007 ] In some cases, the technology involves a method for consumers to engage with RFID based advertising to gain rewards. The rewards may be in the form of affiliate points that consumers may gain each time they share a message. By sharing messages concerning advertisements, the consumers are acting as an affiliate publisher of the RFID media. The user's wireless ordering device may then serve as an affiliate publishing tool.

[ 0008 ] The technology also involves a method for making a wireless order from a consumer to a vendor over a network from a mass media publication. The consumer reviews a mass media publication with a perceivable advertisement. The mass media publication includes a wireless transmission identification signal representing information about a vendor or product associated with the advertisement. The consumer may initiate receipt of the wireless transmission identification signal with a portable communications device configured to receive the wireless transmission identification signal. The consumer may then generate a request for information from a vendor over a wireless link of a communications network with the portable communications device such that the request includes information from the wireless transmission identification signal. The consumer then receives a response to the consumer request from the vendor over the wireless link of the communications network at the portable communications device to get additional information about the product or confirm a purchase made in the request.

[ 0009 ] The technology also may involve a hand-held apparatus for making a wireless order from a consumer to a vendor over a network from a mass media publication. The apparatus includes a transceiver for transmitting and receiving wireless signals for communicating with a vendor system over a network. The apparatus also includes a reader device configured to read vendor or product information transmitted from a mass media publication containing a radio frequency identifier with the vendor or product, the radio frequency identifier being associated with an advertisement of the mass media publication. A control processor of the apparatus, coupled to the transceiver and reader device, is configured for accepting input by a user of the apparatus to initiate reading of the radio frequency identifier of the mass media publication with the reader device. The control processor further generates a request for information about the vendor or product with the radio frequency identifier and communicates the request to the vendor system with the transceiver. The control processor also controls receiving a response with information from the vendor system.

[ 0010 ] In another form, the technology includes a method for taking a wireless order from a consumer by a vendor over a network from a mass media publication. A vendor advertises a product or service in a mass media publication. The mass media publication is configured with a radio frequency identifier with information associated with the product or service advertised. The radio frequency identifier is readable by a portable wireless communications device available to a consumer. The vendor configures a vendor system to receive an electronic order from a consumer across a network using the portable wireless communications device. The order is based on a request with information from the radio frequency identifier. The vendor system includes further product or service information associated with the radio frequency identifier. The vendor then can respond to the orders from the consumer by providing the further information to the consumer.

[ 0011 ] In one form, the mass media publication is a printed publication having at least one radio frequency identification tag for identifying a vendor or product. However, many such identifications or tags may be used for different vendors or products. The mass media publication may also be a billboard, periodical, magazine, mailer or a post card, etc . having one or more radio frequency identifiers or RFID tags. In a preferred form, the mobile ordering or consumer communications device is also a mobile, wireless, cellular and/or "smart" telephone equipped for voice and data communication.

[ 0012 ] The technology may also relate to a method that inludes configuring an RFID transmitter to transmit to a wireless ordering device an RFID transmission pertaining to a human-perceptible advertisement for a service or product offered by a vendor. The advertisement is associated with the RFID transmitter and a wireless transmission identification signal representing information pertaining to the service or product. The wireless transmission identification signal being transmitted from the RFID transmitter associated with the advertisement. The technology also involves tracking a response to the RFID transmission concerning the human-perceptible advertisement that shares an electronic message concerning the human- perceptible advertisement. It may then calculate a message sharing reward value based on the shared electronic message concerning the human-perceptible advertisement. It may then credit the message sharing reward value to a user account of a user of the mobile user device.

[ 0013 ] In another form the invention may include crediting a reward to the user account in response to another user commencing a consumer transaction based on the sharing of the shared electronic message. The shared electronic message may at least in part be input by a user and concerns the advertisement. Alternatively, the shared electronic message may be automatically created based on information associated with the RFID and then automatically shared.

[ 0014 ] In another form, the technology involves a system with a plurality of RFID transmitters configured to transmit to a wireless ordering device an RFID transmission pertaining to a human-perceptible advertisement for a service or product offered by a vendor. The advertisement is associated with an RFID transmitter and a wireless transmission identification signal representing information pertaining to the service or product. The wireless transmission identification signal transmitted from the RFID transmitter associated with the advertisement. The system also includes a commerce data organization system configured to track a response of the wireless ordering device to the RFID transmission concerning the human-perceptible advertisement.

[ 0015 ] The commerce data organization system further configured to calculate a message sharing reward value based on the shared electronic message concerning the human- perceptible advertisement. This reward is then credited to the user of the wireless ordering device. The commerce data organization system may be configured to credit a reward to the user account in response to another user commencing a consumer transaction based on the shared electronic message. The shared electronic message is at least in part input by a user and concerns the advertisement. Alternatively, the shared electronic message may be automatically created based on information associated with the RFID.

[ 0016 ] The technology also includes a method that includes initiating an RFID transmission for a consumer transaction using a wireless ordering device and providing a response concerning the consumer transaction to the wireless ordering device. The wireless ordering device then shares an electronic message with subject matter of the consumer transaction with a social media server. Then a reward value may be calculated for the consumer transaction and credited to a user account associated with a user of the wireless ordering device. The reward value may be based on the shared electronic message or the price of a completed purchase. The reward may also be based on another user commencing a second consumer transaction associated with the sharing. The shared electronic message may be at least in part input by the user and concern the consumer transaction. The consumer transaction may comprise a purchase or an information request concerning an advertisement associated with an RFID transmitter. The shared electronic message may be automatically created based on information associated with the RFID. The sharing may also be performed automatically.

[ 0017 ] In another form, the technology may be a system including an RFID transmitter configured to communicate an RFID signal with a wireless ordering device for a consumer transaction. The system may also include a commerce data organization system configured to provide a response concerning the consumer transaction to the wireless ordering device. The commerce data organization system may also be configured to track a shared electronic message with subject matter of the consumer transaction sent to a social media server and calculate a reward value based on the consumer transaction and credit the reward value to a user account associated with the user of the wireless ordering device. The reward value may be based on the shared electronic message or the price of a completed purchase. The reward may also be based on another user commencing a second consumer transaction associated with the sharing. The shared electronic message may be at least in part input by the user and concern the consumer transaction. The consumer transaction may comprise a purchase or an information request concerning an advertisement associated with an RFID transmitter. The shared electronic message may be automatically created based on information associated with the RFID. The sharing may also be performed automatically.

[ 0018 ] Additional aspects of the technology will be apparent from a review of the drawings, the following disclosure, and the claims.

[ 0019 ] BRIEF DESCRIPTION OF THE DRAWINGS

[ 0020 ] FIG. 1 is a representation of a consumer with a preferred point of advertising wireless ordering device receiving vendor product identification signals transmitted from a billboard mass media publication;

[ 0021 ] FIG. 2 is a representation of a preferred point of advertising ordering application in a wireless ordering device ;

[ 0022 ] FIG. 3 is a network diagram of an example embodiment including preferred components of a wireless mass media commerce system including a point of advertising ordering device;

[ 0023 ] FIG. 4 is a flow chart of preferred steps for achieving a wireless mass media commerce system of the technology;

[ 0024 ] FIG. 5 is a flow chart of example steps for tap initiated sharing; [ 0025 ] FIG. 6A is a flow chart of example steps for a consumer transaction reward system;

[ 0026 ] FIG. 6B is a flow chart of example steps for sharing based reward system; and

[ 0027 ] FIG. 6C is a flow chart of example steps for a reward system based on a consumer transaction and sharing.

[ 0028 ] DETAILED DESCRIPTION

[ 0029 ] Referring to the figures, where like numerals indicate similar features, a point of advertising ordering system 2 for electronic commerce typically includes a wireless ordering device 4 that is preferably accessible to a mobile consumer, such as a laptop, hand held or palm computer, a personal data assistant (PDA) or other programmable input/output processing device such as a smart mobile phone, wireless phone or cellular telephone. The consumer accessible point of advertising ordering device 4 is configured for connection or networking to other systems or computers via one or more communications mechanisms for purposes of ordering information or products and services from one or more vendors. While such communication links may in part be implemented as a physical connection such as a telephone line, cable or contact based (e.g., cradle) hook-up, in a preferred embodiment, the ordering device 4 at least includes a communications mechanism that can link the device to other systems via a wireless communications channel.

[ 0030 ] For example, the device may be configured for Wireless Fidelity (WiFi®) networking (wireless networking) , Bluetooth® networking (wireless networking) and/or communications over a mobile telephone network for transmitting data and/or voice with a transceiver (e.g., General Packet Radio Service (GPRS)). Where such networked communications involve transfer of signals or messages over one or more network (s) 6 that includes an open-type network, such as an internet or the Internet, preferably such signals or messages are encrypted. As will be described in more detail herein, the wireless ordering device 4 also preferably includes a reader mechanism for determining vendor, product or service information from a mass media publication 4.

[ 0031 ] The point of advertising ordering system 2 also includes a mass media publication 10 configured for transmitting product, service and/or vendor information signals associated with an advertisement of the mass media publication 10. Preferably, the mass media publication transmits such information by means of radio frequency identification technology (RFID) . For example, RFID technology, such as ultra thin transponder tags 11, may be inserted, applied or incorporated into the mass media publication and associated with a human perceivable advertisement of a vendor, product or service. The RFID includes information to identify a vendor, product and/or service (i.e., commerce information) . Preferably, the vendor, product and/or service may also be contained in, presented or described in the advertisement. In the RFID tag example, transmission of vendor, product and/or service information or commerce signals may be active or passive.

[ 0032 ] The RFID transmission may be any low energy or close vicinity or proximity wireless communication such as active or passive tags, transmitters or transceivers. The transmission may include a particular number or numbers that may be associated with particular vendor, product and/or service information, such as a vendor name, vendor contact information including, for example, a phone number, network address, mailing address or other, quantity information, cost, price, type of product, type of service, etc. Thus, when used to request or order information or make a purchase, the number transmitted in the signal may be used to access the related information stored in a database as will be explained in more detail herein. [ 0033 ] As illustrated in FIGs . 1 to 3, examples of the mass media publication containing RFID and other advertisement may be a magazine, news paper, periodical, mailer, post card, outdoor or out-of-home media, billboard, bus shelter poster board, car card, tent card, catalog or a broadcast message such as a radio or television communication, whether transmitted via wireless transmission (e.g., radio transmissions or satellite) and/or cable transmission in whole or in part. For example, a magazine may include one or more RFID tags with each associated with a particular product, service or vendor. Each tag may be located near a human perceivable advertisement in the magazine. In another example, a radio or television connected by cable, satellite or otherwise, may be equipped or attached with a reprogrammable tag or device that may be changeable for retransmitting different RFID's from the tag or device depending on the content of the broadcast signals received by the radio or television and the tag or device.

[ 0034 ] A vendor may be any entity that provides communication for a consumer service or commerce transactions . A vendor may, for example, be a manufacturer, advertiser, retailer or all of the above. In certain cases a vendor benefits from automated media commerce as both the advertiser and retailer.

[ 0035 ] In general, the point of advertising ordering system 2 may also include commerce related systems such as one or more vendor systems 12. Generally, the vendor system 12 is accessible by the network 6 and may be associated with an advertisement contained in a mass media publication 10 as well as the associated commerce signal enabled by the mass media publication 10. It is preferred that the vendor system 12 be enabled for receiving or processing requests for vendor/product/service information and responding to them. Thus, in a typical arrangement, the commerce system 12 may electronically receive an order for more information or an actual purchase order over the network 6 and send back responses concerning these transactions in response to a transaction initiated by a consumer with a wireless ordering device 4.

[ 0036 ] The vendor system would typically include one or more servers coupled by communications device (s) to the network 6 and would include application software for accessing information in a database associated with vendor products or services and communicating with systems over the network. The one or more servers embody the vendor's information architecture and may include an advertising media content server, a customer service database, customer relationship management database, or consumer loyalty and rewards systems .

[ 0037 ] As illustrated in FIG. 3, the commerce system may also optionally include a commerce data organization system 14. The commerce data organization system can serve to organize transactions over the network based on vendor/product/service or other commerce facilitating signals from a mass media publication 10 of the technology. Generally, the commerce data organization system 14 may manage information associated with the commerce signals. Thus, a database or other storage structure of one or more servers of the commerce data organization system 14 may include vendor information including contact details for electronically accessing a vendor system 12 over a network. Similarly, such vendor information may include product and service description or details about a product or service that may be advertised in the wirelessly enabled mass media publication 10 and particularly associated with commerce signals transmittable from or in the mass media publication 10. Like the vendor servers, the commerce data organization system would typically include a communications device for communicating with other systems and devices over the network (6) .

[0038] Such a commerce data organization system 14 may also be utilized to preserve and organize transaction details concerning requests for information or purchases (i.e., order information) based on requests generated by a wireless ordering device 4 with commerce signals emanating from the wirelessly enabled mass media publication 10. Thus, the system may track or maintain product availability from different vendors or different vendor's locations, customer purchases or information requests and buying habits, dates and times of such transactions, product/service options, payment methods etc. Such a system may even be utilized to maintain account information (e.g., credit or cash card numbers), shipping address information, etc. for purchases by consumers to minimize repeated entry of such data by the consumer with a wireless ordering device 10. The commerce data organization system 14 may include an authentication module to verify user accounts, vendor accounts, wireless ordering devices and vendor systems . This allows the commerce data organization system to function as a Trusted Service Manager (e.g., trusted intermediary). This may involve acting as a neutral broker that provides end-to-end security. By individually authenticating the users and the vendors, they may transact with one another in a secured manner although neither has authenticated directly to the other.

[0039] Authentication of a user or vendor account may involve passwords, user names/avatar, or biometric data. Authentication of a device may involve managing security keys as well as require probing the device to confirm the software or hardware has not been compromised (e.g., payment software was replaced with a malicious version) .

[0040] The commerce data organization system 14 may electronically act to arrange a purchase through the network 6 by communicating with another vendor system 12 in the event that an electronic purchase order is received from a wireless ordering device 4. Alternatively, such a purchase may be placed between the wireless ordering device 4 and the vendor system 12, while the commerce data organization system serves to preserve data of such transactions and/or provide access to data for such transactions based on requests with or for information received from either the vendor system 12 or wireless ordering device 4. Optionally, the commerce data organization system may also act as a vendor system 12.

[ 0041 ] The commerce data organization system 14 may also manage a rewards or incentive program. Thus, it may maintain rewards account data and rewards rules for crediting or debiting value to the accounts . This program may include providing rewards for sharing information about an advertisement or purchase. The rewards are designed to incentivize consumers to engage with RFID associated media and share and publish their media experiences. The rewards may be based on a system of points, discounts, rebates, coupons or a combination of any or all of them. The points system accumulates points (e.g., reward points, loyalty points, affiliate-based points, bonus points) that are then associated with a user's account. The points may operate as a virtual currency where they may be redeemed for reward items, which may include vendor gift cards, merchandise, services and/or trips. Discounts and rebates may be instantly effective on a current purchase or capable of being used for a future purchase of the same item or a different item. As discussed below the rewards may be transferred to another user, entity or cause either manually or automatically .

[ 0042 ] Sharing messages concerning an advertisement or past or prospective purchase is one way to accumulate rewards. The advertisement may be anything described above, which includes identifying a brand, product or service. These may be aligned with a social purpose, such as a public service announcement, a philanthropic organization, cause marketing, social welfare incentive or community interest that may be identified by the advertiser or vendor as a corporate social responsibility initiative .

[ 0043 ] The shared message may contain text, images, video, audio or other form of multimedia communication. In addition to or as an alternative, the RFID information described herein may be included in the message. For example, the message may include unique element of RFID information (e.g. , reward code, advertiser or vendor ID, RFID code segment, or unique identifier) that may attribute the message to the advertisement and/or RFID transmitter it originated from so that the sharing of the message may be tracked. In addition, the message may include information associated with the user who shared the message. This may be the original sharer and/or a subsequent sharer. This may also be used for attribution and crediting, to be discussed below.

[ 0044 ] Sharing may be done through any form of social media. Social media refers to the means of interactions among people in which they create and exchange information and ideas in virtual communities and networks. The message may be shared by using social media tools. A social media tool may be various online and software tools that allow users to communicate via a network such as the Internet and share information and resources . This includes the social media server and server side components, as well as the social media client and client side components (e.g., smart phone applications, etc.) . Typical social media tools include: social networking systems (e.g., Facebook, Google+, Myspace, Linkedln) ; blogs and micro-blogs (e.g., Twitter); web feeds (e.g., news feeds or RSS feeds); virtual storefronts (e.g. Ebay, Etsy) ; content sharing tools, which may include tools to share pictures (e.g., Flickr, Pintrest) or for sharing videos (e.g., Youtube); and tools that support more direct communication, such as email, text messaging (SMS), and MSM messaging.

[0045] The wireless ordering device or commerce data organization system may include mechanisms to ease or automate sharing. One such system is tap initiated sharing, which is illustrated in the flow chart of FIG. 5. The method of tap initiated sharing may include step 101 where the wireless device detects that it has been tapped against an advertisement or in close proximity to the advertisement. The tap may be a coupling of the wireless device with a region of an advertisement or RFID transmitter associated with an advertisement. The action involved in initiating sharing may be based on a further user input such as shaking of the mobile ordering device, or a hand gesture, such as a touch, press or swiping finger across a screen or bezel. Thus, the wireless mobile device may have a sensor module. The sensor module may be an accelerometer, gyroscope, or a tactile sensor sensitive to force, pressure or touch.

[0046] In step 102, the mobile ordering device reads the RFID. The transmission of the RFID information may be performed in the same manner as discussed above. The RFID transmission may be followed by further transmission such as wireless transmission based on the information stored in the RFID transmitter (e.g., tag) . For example, the RFID may contain a Uniform Resource Locator (URL), or information for referencing or linking to additional information. This additional information may be a static file on a server or may be dynamic information on a server or web site. The information may cause the wireless device to respond in a customized manner, for example, to launch a browser or activate a specific software application or service (e.g., Twitter or Facebook) . [0047] After reading the RFID information, the wireless ordering device may perform step 103, which involves generating a message to be shared. This step may prompt the user of the wireless ordering device to create a message. The prompt may be in the form of an audio, visual or tactile alert. In response to the prompt, the user may create a message using textual input, for example, by using actual keys or soft keys. User may also use audio input via speech recognition to create the message. Alternatively, the wireless ordering device may generate a pre-populated or partially populated message based on information associated with the RFID. As discussed above this may be the information contained by the RFID or any information related to the RFID (e.g., linked via URL) or associated with the RFID in a database of a server such as the commerce data organization system. In an alternate embodiment, the message generation step may be completely automated with no user interaction. This may allow a wireless ordering device that lacks a keyboard or graphic user interface to be able to post shared messages.

[0048] Once the message has been generated, it may be shared in step 104. Sharing may be performed by the wireless ordering device and/or the commerce data organization system and may involve communication with a social media server. This may optionally involve the user to be promptedfor permission to share or to insert credentials (e.g., user name, password, biometric data, or other authentication information) . This aspect may be automated if the user's credentials have been preconfigured . Once authorized, the sharing of a message may be performed by using any of the message sharing tools discussed above.

[0049] In some cases, the sharing may be done sequentially For example, one user may publish a shared message based on the RFID tag, and then a subsequent user may then republish by re-sharing the message or a new message concerning the product or advertisement without having direct access to the RFID tag.

[ 0050 ] In some cases, the sharing may be triggered by a purchase such as a purchase based on an RFID transmission with the mobile ordering device. The message may be shared when a purchase is initiated or when it is completed.

[ 0051 ] In a further embodiment, the sharing may be triggered based on checking into a geographic location. For example, a user may attend a charity event and upon a check- in procedure by the wireless device, such as by an RFID tap with an entry point to the event, the wireless device may share a message. This message may associate the user of the wireless device with the event and/or its cause, such as by demonstrating the user's support for the cause. In addition, the tap may result in rewards being credited to a user by a sponsor. Such rewards may, at the user's option, be automatically donated to the cause, such as by transfer of the value of the reward to an account associated with the cause .

[ 0052 ] In addition to sharing messages, a user may accumulate rewards based on a completed purchase. As discussed previously the commerce data organization system may be configured to track and maintain information concerning purchases based on RFID transmissions. When tracking the purchases the system may associate rewards points with one or more purchases. The purchase may be any purchase involving a good or service . The purchase may be completely automated or may be initiated by a user interaction. The user interaction may be as simple as initiating an RFID transmission with a wireless ordering device .

[ 0053 ] Once a consumer transaction (e.g., purchase and/or request for information concerning an RFID associated advertisement) or an act of sharing that qualifies for rewards occurs, the system may calculate the amount of a reward based on a set of programmed rules. Calculating the reward amount may depend on how the advertiser or vendor would like to reward the transaction. This may depend on whether the transaction was a purchase or based on message sharing. For a purchase, the reward may depend on the price of the completed purchase, the number of purchases, the type of purchase (e.g., gas, food, flights) . For sharing, the reward may depend on who is posting the message. This may be based on the demographics of the user sharing, such as age, gender, occupation. It may also depend on the user's breadth of contacts (e.g., social influence), such as the number of connected users (e.g., friends or followers) or the geographic extent of the distributed connections. It may also depend on the user's reputation in the community, years of experience, community rank, or prestige. It may also depend on the content of the message. For example, was the message's viewpoint positive or negative, or was there an in- depth review of the product or service or did it merely include an item and price .

[0054] When calculating a reward the system may analyze the reactions of other users to the shared message. This may be based on the audience reached by the message, such as the number of unique users that view the message or the number of times each user views the message or a combination of both to derive the total number of views . The reward may also be based on how other users respond to the message, such as commenting on the message or "liking" the message. There may also be additional rewards if another user subsequently purchases the item or re-shares the message (e.g., a re-post or re-tweet ) .

[0055] Once a reward has been calculated, the system may then credit the user. Crediting a user reward may include attributing the reward to a user and/or also transferring a reward value to the user account . Alternatively the user may be given attribution but have the reward points transferred to benefit a social cause (e.g., donated to a charity account) or a third person (e.g., friend or family member account) . The transfer may include all of the reward or only a percentage and may occur automatically or be designated by the user.

[ 0056 ] Crediting a user may involve modifying a user account associated with the user of the wireless ordering device. This account may exist with the commerce data organization server or on any system described above or linked therewith. In some cases the account may exist with a third party server, such as a media sharing network, affiliate network, partner network, online network, developer network, content distribution network, or transaction network. In such cases, the commerce data organization server may typically communicate with the server that manages the account to provide a quantity of a reward or provide data necessary for the server to determine an amount of a reward.

[ 0057 ] In some cases, rewards may be provided by the operator of the rewards system infrastructure described herein or may be paid directly by a vendor of a brand being advertised or purchased, or by an affiliate or partner. Alternatively, the rewards may be credited by the rewards system but then reimbursed by the other party.

[ 0058 ] The flow chart of Fig. 6A illustrates an example methodology of a rewards system based on sharing messages. The method may begin with step 50, where the system wirelessly reads RFID information of the vendor, product or service information, such as from an advertisement. The system then shares a message associated with the RFID information in step 51. The system may then calculate a reward amount for the shared message and credit a user account as seen in steps 52 and 53.

[0059] The flow chart of Fig. 6B illustrates an example methodology of a rewards system based on a completed consumer transaction. The method may begin with step 54, where the system wirelessly initiates a consumer transaction using RFID When the consumer transaction is completed in step 55, the system calculates a reward amount for the consumer transaction in step 56. The system then credits a user account with the reward in step 57.

[0060] The flow chart of Fig. 6C illustrates an example methodology of a rewards system based on a completed consumer transaction and the sharing of a message. The method may begin with step 58, where the system wirelessly initiates a consumer transaction using RFID. When the consumer transaction is completed in step 59, the system then shares a message associated with the RFID information in step 60. It then calculates a reward amount for the consumer transaction and/or a reward amount for the shared message in step 61. The system then credits a user account with the reward in step 62.

[0061] As illustrated in more detail in FIG. 2, the wireless ordering device 4 generally includes a processor 20 and memory 22 with processor control instructions and/or other microcontroller or other application specific electronic control circuitry. The ordering device also includes one or more wireless transceiver circuit (s) 24. Such circuit (s) may serve as the communications mechanism for purposes of ordering information or products and services from one or more vendors as well as the reader mechanism for determining vendor, product or service information from a mass media publication 4. Such transceiver circuit (s) 24 may be incorporated into the wireless ordering device 4 or attachable or insertable as expansion modules, cards or components of such a device, for example, by coupling with or into a wireless phone, PDA or laptop. Preferably, such transceiver circuit (s) 24 is/are incorporated to permit the wireless ordering device 4 to serve with the communications mechanism and reader mechanism as a compact unit for handheld operation.

[ 0062 ] Consistent with the mass media publication's 10 incorporation of RFID information, the reader mechanism is at least a wireless reader capable of or configured for receiving and decoding vendor, service or product identification information from the mass media publication. Thus, the wireless ordering device 4 may include an RFID reader for receiving wireless signals from a mass media publication 10 utilizing RFID technology. Optionally, in the case of passive RFID technology, the reader mechanism may be equipped to activate a transmission of RFID information from the mass media publication 10 by transmitting signals to an RFID tag of the mass media publication 10, for example, to power the RFID tag to transmit RFID information to the reader mechanism .

[ 0063 ] Preferably, such components of the wireless ordering device 4 are used in conjunction with implementing functionality of a point of advertising ordering application 26 of the wireless ordering device 4. One such preferred methodology of such an application is illustrated in the flow chart of FIG. 4.

[ 0064 ] Generally, a consumer with a wireless ordering device 4 may review a mass media publication 10, such as the magazine or periodical publication illustrated in FIG. 2 or billboard of FIG. 1. As previously discussed, the mass media publication 10 includes a mechanism for transmitting commerce related signals such as RFID information. As illustrated in FIG. 4, in a reading step 30, the RFID information is received from the mass media publication preferably by wireless communication, which may be initiated by an input command of the consumer on the wireless ordering device 4. In a processing step 32, the point of advertising ordering application 26 will then process the read RFID information on the wireless ordering device 4 depending on input of the consumer. Thus, a consumer may input into the wireless ordering device 4 that more information about a vendor, product or service perceived in an advertisement of the mass media publication 10 should be requested. Optionally, such input may indicate a request to purchase that which is being perceived by the consumer in the advertisement of the mass media publication.

[0065] Once the device reads the RFID information, in a generating step 34, the point of advertising ordering application controls the wireless ordering device 4 to generate a wireless request that includes the RFID information. The request is preferably transmitted from the wireless ordering device 4 over the network (s) 6 to a vendor system 12 and/or the commerce data organization system 14 as previously described. Such a transmitted request may include a user identification associated with a particular consumer or a particular wireless ordering device 4. Additional transmitted request information may include password or pass code, form of payment information, media location or media description (e.g., identifiers describing the mass media publication from which the commerce signal is received.) This information may be coded (e.g., a number being associated with a name) such that it will be recognized by the vendor system 12 and/or the commerce data organization system 14 upon access of their database or other data storage structures .

[0066] In return from the vendor system 12 and/or commerce data organization system 14, the wireless ordering device 4 will receive vendor, product or service information associated with the commerce signal read by the wireless ordering device 4 advertised in the mass media publication 10 Thus, the consumer may, for example, learn by display of information on the wireless ordering device 4, additional information about an advertised product or confirm a purchase from a vendor. For example, the vendor system 12 and/or the commerce data organization system 14 may generate an email confirmation receivable by the wireless ordering device 4.

[0067] While the above process has been described by a single request and response between the wireless ordering device 10 and the vendor system 12 and/or the commerce data organization system 14, multiple electronic requests and responses between these systems/devices may be implemented to accomplish transactions contemplated by the system. For example, additional requests and/or responses may be transmitted to confirm that a consumer will proceed with a particular purchase so that the details of the purchase may be confirmed before purchase by the consumer such as reviewing shipping details, product quantity, price or other details etc. that may be related to such transactions.

[0068] The disclosure of U.S. Patent Application No .13/840, 776, with Title "Systems And Methods For Automated Mass Media Commerce, " filed on March 15, 2013, and Attorney Docket Number Thin 3.0-001 Con Con Con II CIP I is incorporated herein by reference in its entirety.

[0069] Although the technology herein has been described with reference to particular embodiments, it is to be understood that these embodiments are merely illustrative of the principles and applications of the present technology. It is therefore to be understood that numerous modifications may be made to the illustrative embodiments and that other arrangements may be devised without departing from the spirit and scope of the present technology as defined by the appended claims .

Claims

1. A method comprising:

configuring an RFID transmitter to transmit to a wireless ordering device an RFID transmission pertaining to a human- perceptible advertisement for a service or product offered by a vendor, the advertisement associated with at least one RFID transmitter and associated with a wireless transmission identification signal representing information pertaining to the service or product offered by the vendor, the wireless transmission identification signal being transmitted from the RFID transmitter associated with the advertisement;

tracking a response to the RFID transmission concerning the human-perceptible advertisement that shares an electronic message concerning the human-perceptible advertisement;

calculating a message sharing reward value based on the shared electronic message concerning the human-perceptible advertisement; and

crediting the message sharing reward value to a user account of a user of the wireless ordering device.

2. The method of claim 1 further comprising crediting a reward to the user account in response to another user commencing a consumer transaction based on the sharing of the shared electronic message.

3. The method of claim 1 wherein the shared electronic message is at least in part input by a user and concerns the advertisement .

4. The method of claim 1 wherein the shared electronic message is automatically created based on information associated with the RFID.

5. The system of claim 4 wherein the sharing is performed automatically.

6. A system comprising:

a plurality of RFID transmitters configured to transmit to wireless ordering devices an RFID transmission pertaining to a human-perceptible advertisement for a service or product offered by a vendor, the advertisement associated with at least one RFID transmitter and associated with a wireless transmission identification signal representing information pertaining to the service or product offered by the vendor, the wireless transmission identification signal being transmitted from the RFID transmitter associated with the advertisement ;

a commerce data organization system configured to track a response of the wireless ordering device to the RFID transmission concerning the human-perceptible advertisement that shares an electronic message concerning the human- perceptible advertisement;

the commerce data organization system further configured to calculate a message sharing reward value based on the shared electronic message concerning the human-perceptible advertisement and crediting the message sharing reward value to a user account of a user of the wireless ordering device.

7. The system of claim 5 wherein the commerce data organization system is configured to credit a reward to the user account in response to another user commencing a consumer transaction based on the shared electronic message.

8. The system of claim 5 wherein the shared electronic message is at least in part input by a user and concerns the advertisement .

9. The system of claim 5 wherein the shared electronic message is automatically created based on information associated with the RFID .

10. The system of claim 8 wherein the sharing is performed automatically.

11. A method comprising:

Receiving an RFID transmission for a consumer transaction using a wireless ordering device;

providing a response concerning the consumer transaction to the wireless ordering device;

sharing an electronic message with subject matter of the consumer transaction with a social media server;

calculating a reward value based on the consumer transaction; and

crediting the reward value to a user account associated with a user of the wireless ordering device.

12. The method of claim 10 wherein the reward value is based on the shared electronic message.

13. The method of claim 10 wherein the reward value is based on a price of a completed purchase.

14. The method of claim 10 further comprising crediting a reward to the user account based on another user commencing a second consumer transaction associated with the sharing.

15. The method of claim 10 wherein the shared electronic message is at least in part input by the user and concerns the consumer transaction.

16. The method of claim 10 wherein the consumer transaction comprises a purchase .

17. The method of claim 10 wherein the consumer transaction comprises an information request concerning an advertisement associated with an RFID transmitter.

18. The method of claim 10 wherein the shared electronic message is automatically created based on information associated with the RFID.

19. The method of claim 17 wherein sharing the electronic message concerning the consumer transaction is performed automatically.

20. A system comprising:

an RFID transmitter configured to communicate an RFID signal with a wireless ordering device for a consumer transaction ;

a commerce data organization system configured to provide a response concerning the consumer transaction to the wireless ordering device;

the commerce data organization system configured to track a shared electronic message with subject matter of the consumer transaction sent to a social media server;

the commerce data organization server further configured to calculate a reward value based on the consumer transaction and credit the reward value to a user account associated with the user of the wireless ordering device.

21. The method of claim 19 wherein the reward value is based on the shared electronic message.

22. The method of claim 19 wherein the reward value is based on a price of a completed purchase.

23. The system of claim 19 wherein the commerce data organization system is configured to credit the reward to the user account based on another user commencing a second consumer transaction associated with the shared message.

24. The system of claim 19 wherein the shared electronic message is at least in part input by the user and concerns the consumer transaction.

25. The system of claim 19 wherein the consumer transaction comprises a purchase .

26. The system of claim 19 wherein the consumer transaction comprises an information request concerning an advertisement associated with an RFID transmitter.

27. The system of claim 19 wherein the shared electronic message is automatically created based on information associated with the RFID.

28. The system of claim 26 wherein the sharing is performed automatically.