EP2433808A1 - Method for manufacturing individually assembled printed products - Google Patents
Method for manufacturing individually assembled printed products Download PDFInfo
- Publication number
- EP2433808A1 EP2433808A1 EP20110182109 EP11182109A EP2433808A1 EP 2433808 A1 EP2433808 A1 EP 2433808A1 EP 20110182109 EP20110182109 EP 20110182109 EP 11182109 A EP11182109 A EP 11182109A EP 2433808 A1 EP2433808 A1 EP 2433808A1
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- EP
- European Patent Office
- Prior art keywords
- product
- products
- specific
- supplement
- printed
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
- B42C—BOOKBINDING
- B42C1/00—Collating or gathering sheets combined with processes for permanently attaching together sheets or signatures or for interposing inserts
- B42C1/10—Machines for both collating or gathering and interposing inserts
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65H—HANDLING THIN OR FILAMENTARY MATERIAL, e.g. SHEETS, WEBS, CABLES
- B65H39/00—Associating, collating, or gathering articles or webs
- B65H39/02—Associating,collating or gathering articles from several sources
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65H—HANDLING THIN OR FILAMENTARY MATERIAL, e.g. SHEETS, WEBS, CABLES
- B65H2301/00—Handling processes for sheets or webs
- B65H2301/40—Type of handling process
- B65H2301/43—Gathering; Associating; Assembling
- B65H2301/431—Features with regard to the collection, nature, sequence and/or the making thereof
- B65H2301/4311—Making personalised books or mail packets according to personal, geographic or demographic data
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65H—HANDLING THIN OR FILAMENTARY MATERIAL, e.g. SHEETS, WEBS, CABLES
- B65H2511/00—Dimensions; Position; Numbers; Identification; Occurrences
- B65H2511/40—Identification
- B65H2511/411—Identification of colour
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65H—HANDLING THIN OR FILAMENTARY MATERIAL, e.g. SHEETS, WEBS, CABLES
- B65H2511/00—Dimensions; Position; Numbers; Identification; Occurrences
- B65H2511/50—Occurence
- B65H2511/51—Presence
- B65H2511/512—Marks, e.g. invisible to the human eye; Patterns
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65H—HANDLING THIN OR FILAMENTARY MATERIAL, e.g. SHEETS, WEBS, CABLES
- B65H2513/00—Dynamic entities; Timing aspects
- B65H2513/40—Movement
- B65H2513/42—Route, path
Definitions
- the present invention relates to a method for producing individually assembled printed products according to the preamble of claim 1. It also relates to a device for carrying out such a method.
- a target group consists of a group of people who are grouped together to form a single addressee.
- the expense associated with consistently stringent personalization, such as with inkjet or RFID systems has proven to be too great to meet the needs of secure recognition.
- a final stage review, just prior to targeted delivery within the defined target group must be foreseen. This means that the person responsible for the delivery has to ensure on a continuous basis that the codification and the target group match, which can be guaranteed regularly by using a reader.
- An apparatus for producing a personalized magazine cover has become known.
- the production consists of several processing stations for the stepwise processing of a web, and indeed for the production of at least one magazine cover forming blank from a preferably printed on both sides web.
- a personalized element is attached to the journal envelope.
- at least one of the processing stations for producing the magazine cover and the personalized element is formed from the same web.
- the personalized element forms the basis for the postal delivery of the magazine.
- a subsequent labeling can be saved.
- a variety of personalization options are possible, but the loss of productivity is not to be underestimated, since the personalized element comes from the same web as the newspaper. So this is not about proposing a system for a target-group-specific distribution on a regional level, in which a target-group-specific insertion of supplements is provided. Moreover, this is not about putting forward suggestions on how to effectively and efficiently produce targeted print products.
- EP 1 578 614 B1 A process for the production of addressee-specific printed products has become known.
- a plurality of signatures are formed to form the insides of the finished printed product, provided with a cover sheet, and then stapled or bound.
- An EDP-supported database structure ensures that targeted information is assigned to the respective addressee of the relevant printed product.
- At least one of the signatures becomes at least by attaching an addressee-specific information a predetermined location an address-specific printed product produced.
- a production of addressee-specific media is pursued, each of which has static information that is identical for a large number of media, and that is processed separately from dynamic information that is different for each medium.
- EP 1 911 583 A1 is about downstream customization steps based on a blog processing.
- EP 1 908 600 A1 is about folded or foldable sheets for attachment to a printed product or other flat object.
- a non-stick area is provided, which is in the folded state of the sheet on the adhesive area and this completely covered.
- EP 2 007 667 B1 there is proposed a method of adding inserts to form a printed product, which are conveyed substantially continuously in a conveying stream, wherein the printed products are folded or bound and thereby each have a folding or back edge.
- the printed products are conveyed in flow with transverse or obliquely directed to a conveying direction folding or back edges and grippers individually, for example, at the folding or back edges, such that the inserts folded along a fold fed sequentially to the point of addition, opened, and there opened insert is provided, and means for aligning the printed products is provided.
- the invention aims to remedy this situation.
- the invention as characterized in the claims, is based on the object, in a method and a device of the aforementioned type, of producing individually composed printed products which are intended for regionalized and / or target-group-specific deliveries, based on the fact that the printed products can have very different contents as intended.
- the invention seeks to systematize the provision of the printed products for distribution and to cover the manifold possibilities arising in practice by simple production arrangements.
- Coat products are best compared to an envelope (envelope, multi-page print product, such as a weekly or regional printed product) having a characterized basic appearance, which has at least one target group specific or regionalized label serving as the delivery address, this envelope being in is able, for example, to include additional content beyond the regionalized scope, which may differ greatly from case to case, according to the delivery criteria.
- the address can therefore be formed in the figurative sense by an external optical identification feature, for example, supplemented by color component.
- the system on which it is based can then be used without further ado for distributions which provide an adjacent overarching distribution to an adjacent region.
- the labelable jacket products for the adjacent region are added to the main contingent, so that the distributor can also make or make a so-called trans-regional delivery safely.
- provision and fine distribution of the printed products will strictly speaking be done solely with the label present on the jacket products. From this point of view, it becomes clear that the whole system is based on a simple, perceptible labeling of the cladding products.
- the philosophy underlying this can also be advantageously implemented in the delivery of target-group-specific printed products.
- the aim here is to serve the target groups with tailor-made print products, whereby these target groups do not have to comply with strictly defined delivery areas.
- This delivery is therefore based solely on target group-specific criteria, in which the supplements of the shell products can be extremely different from each other within a limited radius extremely easily.
- target group-specific supplements can be combined with the regionally provided components of the shell products. On the one hand, it is based on a regional distribution, which is then supplemented with target group-specific supplements.
- the coat products can be provided with simple regionalized or target group-specific supplements as well as combinations of the two in number and order, with the individual containers provided match the effective delivery to be made.
- the jacket products intended for this purpose should advantageously be labeled accordingly.
- labeling can be compared to the original jacket products for the pure regional resp. target group-specific delivery have additional elements, ensuring a secure distinction in the distribution.
- the two working strands converge with their contents towards the middle, where the single printed product is completed in a clock-wise manner, whereby this completion is continuously controlled with the involvement of the two operating strands, and one strand basically supplies the over-products, and the other Strang the deposits resp.
- An additional feed over another thread is then made if the regionalization is to be combined simultaneously with a target group specific distribution, which insertion may be integrated into a first merge device, or is scheduled downstream.
- Simple identification of the different target group-specific or regionally oriented combinations by the deliverer can be achieved in this way. If, for example, the distributive distinction is made on the basis of a different coloring or patterning of the envelope, that is to say the jacket product, secure distributive access by the deliverer is ensured, which also does not involve any recognition devices (reading devices), as is the case, for example, with barcode or RFID , more need to be used in the distribution, which makes the delivery more efficient. Furthermore, complementary detection means can still be used in addition to an immediate need.
- the production of the target-group-specific or regionally oriented sheath products and their supplements can also be carried out independently of one another, which enables the efficient use of the production machines and, moreover, ensures that regional up-to-dateness can be included.
- a significant advantage here is also to be seen in the fact that the simplest detection of target group-specific or regionally oriented printed products based on the cladding products is also possible in the event of disruptions in further processing, whereby directly targeted measures can be initiated to remedy them.
- Fig. 1 shows the operation of a device which consists of various elements which are in operative connection with each other.
- a first mechanical device 1 fulfills the task of subtracting the different cladding products A, B, C without idle cycles between two cladding products.
- This mechanical device 1 forms the one strand of the device.
- the other strand of the device is formed by a second mechanical device 2, which undertakes the task of ensuring transport and provision of any supplement combination.
- the two strands formed by first and second devices 1, 2 converge into a recombiner 4, in which the integration of a particular jacket product with a particular shim combination occurs.
- the device is extended by a further mechanical device 9, which serves for the modular extension of the plug-in options. As a result, the space can be used optimally within such a device.
- a Ausschleusungsstation 10 is provided, which eliminates miscarriages from the further process.
- stacking machines 6 act, which take over the further processing of the insert combinations including jacket product on the basis of customer-specific containers.
- a discharge unit 7 ensures that an evacuation of an side-dish combinations can be made in case of errors in the stacking machine 6 or in other situations.
- a control device 8 is designed so that logistic coordination and visualization of the production can take place. Additional visualizations are possible, but are not focused here.
- Also essential in the present device is the operation of the first and the second mechanical device 1, 2, which autonomously take over the introduction of the partial printing products, such that partial printing products along the respective strands feed the merger device 4 so that there always regional aligned and / or Target group-specific printed products can be assembled.
- the disposition of at least one further merging device, not shown here, is also possible, but as it is Fig. 3 evident.
- manifold combinations can be provided, which essentially consist in that the jacket products A, B, C provided by the first device 1 can be delivered consecutively and differently consecutively. This has the advantage that those stackings can be arranged in advance, which enables regionally oriented and / or target-group-specific provision of the printed products.
- the second mechanical device 2 autonomously delivers to the first mechanical device 1 side-by-side combinations for the jacket products in the correct order.
- the two strands carry out a boxer movement towards the center, which is oriented such that, with respect to the intervening merging device 4, those products which are intended for the formation of the respective printed product are always delivered exactly in time.
- the production of the shell products can be completely independent of the production of the supplements. In print products, this is particularly advantageous if the machinery can be minimized so that can be produced in stock, and the introduction of the partial products can then be made later.
- Fig. 2 shows the structuring process of the device, which has the goal to handle the shuffle combinations 11.
- the supplement combination 11 with the jacket product C corresponds exactly to the number of copies of a container with the stacking machine STM1 as the destination.
- a clocked conveyor 13 takes over the identification of each coat product including insert combination, whereby the provision of the printed products can take place.
- This is followed by a stacking machine 14, which leads the ready-made copies to a customer-specific container STM1.
- an insert combination 15 is provided with the jacket product B, which corresponds exactly to the number of copies of a container with the stacking machine STM 2 as a destination.
- the supplement combination 16 has the jacket product A, which corresponds exactly to the number of copies of a container and which has already been processed in the stacking machine STM2.
- a supplement combination 17 is provided with the jacket product A, which corresponds exactly to the number of copies of a container, and is partly in the feed dog 13 and partly in the stacking machine STM3.
- Fig. 3 shows a flow chart with regard to the processes in regional, target group-specific, or regional with punctual or continuous additions of target group-specific supplements.
- an autonomously producing plant 1 is provided by cladding products, which can provide various configured cladding products 1.1, 1.2, 1.3 available.
- the description of the processes is limited to three different sheath products A, B, C.
- the system can be expanded so that a larger or smaller number of differently marked sheath products are delivered, which is reflected in this also on the appropriate supplements.
- a production of 2 regionalized side dishes a, b, c is planned.
- Both strands A, B, C and a, b, c, converge into a merging device 4, from which integrated printed products 4.1 emerge.
- the assembled printed products each have a predominant cladding product A or B or C, which is combined with a regional supplement a or b or c respectively.
- the controller See Fig. 1 ) ensures that supplement combinations are combined with the individual jacket products intended for this purpose, which can be supplemented as required with reciprocal regional-oriented supplements. This is particularly beneficial when it comes to ensuring delivery across different regions that are not necessarily contiguous. Whether in practice all possibilities 4.1.1-4.1.3 are used resp. depends on the individual case, whereby the activation of the possibilities offered by this system can also be called up intermediately.
- the delivery system 1 also has production lines which provide jacket products 1.2, which is in operative connection with a target group-specific production 3.
- Another merging device 5 ensures that these jacket products 1.2.1-1.2.3 are supplemented with the target group-specific supplements 3.1.1-3.1-3. This results in various target-group-specific printed products 5.1.1.1-5.1.3.3, which depend both on the respective shell product and on the closely specified supplements of the target groups.
- the aforementioned regionalized printed products 4.1.1-4.1.3 can be extended as required via a feed 3.2 with special target group-dependent supplements 3.2.1-3.2.3, which creates the possibility that the regional distribution can be extended with a higher-level target group-specific delivery ,
- the continuing arrows to the left along these delivery paths symbolize that these target group-specific supplements 3.2.1-3.2.3 can also be forwarded to other stations or jacket products.
- the jacket products 1.3.1, 1.3.2, 1.3.3 are individually marked, and the original 1.1.1-1.1.3 be replaced with it.
- the target group-specific production 3.3 can also direct its supplements to the first merging device 4, where integration with the original shell products 1.1.1-1.1.3 can be made as required.
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- Engineering & Computer Science (AREA)
- Mechanical Engineering (AREA)
- Making Paper Articles (AREA)
- Packaging Of Special Articles (AREA)
- Collation Of Sheets And Webs (AREA)
- Printing Methods (AREA)
Abstract
Description
Die vorliegende Erfindung betrifft ein Verfahren zur Herstellung von individuell zusammengesetzten Druckprodukten gemäss Oberbegriff des Anspruchs 1. Sie betrifft auch eine Einrichtung zur Durchführung eines solchen Verfahrens.The present invention relates to a method for producing individually assembled printed products according to the preamble of
Werden zielgruppenspezifische Beilagenkombinationen produziert, stellt sich die Frage, wie im Nachgang die Wiedererkennung der unterschiedlichen zusammengesetzten Druckprodukte erfolgen kann. Die Wiedererkennung ist im Bereich der Weiterverarbeitung und der Distribution der Druckprodukte von grundlegender Bedeutung. Für die Wiedererkennung wurden bis anhin kostenintensive Inkjet Systeme sowie RFID Ideen angedacht, welche sich in der Beschaffung, Umsetzung und Wartung als wenig effizient erwiesen haben.If target-group-specific insert combinations are produced, the question arises as to how subsequent recognition of the different composite printed products can take place. Recognition is essential in the field of finishing and distribution of printed products. Up to now, cost-intensive inkjet systems and RFID ideas were considered for the recognition, which proved to be less efficient in procurement, implementation and maintenance.
Eine Zielgruppe besteht in der Regel aus einem Kreis von Personen, welche zu einem einheitlichen Adressaten zusammengefasst werden. In diesem Kontext kann so nicht von einer personalisierten Distribution gesprochen werden. Es hat sich herausgestellt, dass sich der Aufwand im Zusammenhang mit einer durchgehenden strengen Personalisierung, beispielsweise mit Inkjet- oder RFIDs-Systemen, als zu gross erwiesen hat, um die Bedürfnisse der sicheren Wiedererkennung abdecken zu können. So muss bei dieser Vorgehensweise eine Überprüfung in der Endphase, unmittelbar vor der gezielten Zustellung im Rahmen der festgelegten Zielgruppe, vorgesehen werden. Das heisst sonach, dass die mit der Zustellung beauftragte Person sich jeweils fortlaufend vergewissern muss, dass Kodifizierung und Zielgruppe übereinstimmen, was regelmässig durch den Einsatz eines Lesegerätes gewährleistet werden kann.As a rule, a target group consists of a group of people who are grouped together to form a single addressee. In this context we can not speak of a personalized distribution. It has been found that the expense associated with consistently stringent personalization, such as with inkjet or RFID systems, has proven to be too great to meet the needs of secure recognition. Thus, in this approach, a final stage review, just prior to targeted delivery within the defined target group, must be foreseen. This means that the person responsible for the delivery has to ensure on a continuous basis that the codification and the target group match, which can be guaranteed regularly by using a reader.
Werden Beilagenkombinationen und individuelle Mantelprodukte für Kleinstregionen produziert, so wird die effiziente Verarbeitung dieser Printprodukte anhand eines dafür vorgesehen Verfahrens umgesetzt.If insert combinations and individual jacket products are produced for very small regions, the efficient processing of these print products will be implemented using a dedicated process.
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Hier will die Erfindung Abhilfe schaffen. Der Erfindung, wie sie in den Ansprüchen gekennzeichnet ist, liegt die Aufgabe zugrunde, bei einem Verfahren und einer Vorrichtung der eingangs genannten Art, die Herstellung von individuell zusammengesetzten Druckprodukten, welche für eine regionalisierte und/oder für zielgruppenspezifische Zustellungen bestimmt sind, zu bewerkstelligen, ausgehend von der Tatsache, dass die Druckprodukte bestimmungsgemäss stark unterschiedliche Inhalte aufweisen können.The invention aims to remedy this situation. The invention, as characterized in the claims, is based on the object, in a method and a device of the aforementioned type, of producing individually composed printed products which are intended for regionalized and / or target-group-specific deliveries, based on the fact that the printed products can have very different contents as intended.
Eine Abgrenzung gegenüber dem oben zitierten Stand der Technik ergibt sich daraus, dass
- a) Das Mantelprodukt einer Zielgruppe zugeordnet wird.
- b) Eine lückenlose Kombination von unterschiedlichen Mantelprodukten mit unterschiedlichen Beilagen erzielt wird.
- c) Die Mantelprodukte nicht online (im Produktionsprozess) einer Zielgruppe zugewiesen werden müssen.
- a) The cladding product is assigned to a target group.
- b) A complete combination of different shell products with different supplements is achieved.
- c) The cladding products do not have to be assigned to a target group online (in the production process).
Die Erfindung will darüber hinaus die Bereitstellung der zur Distribution gelangenden Druckprodukte systematisieren und die vielfältigen in der Praxis sich ergebende Möglichkeiten durch einfache Produktionsvorkehrungen abdecken.Moreover, the invention seeks to systematize the provision of the printed products for distribution and to cover the manifold possibilities arising in practice by simple production arrangements.
Dabei wird grundsätzlich auf regional ausgerichtete und/oder zielgruppenspezifische Mantelprodukte gesetzt, welche eine optische Kennzeichnung aufweisen, und welche die Basis für die erfindungsgemässen Vorschläge bilden.Basically, regionally oriented and / or target group-specific cladding products are used which have an optical marking and which form the basis for the proposals according to the invention.
Mantelprodukte lassen sich am Besten mit einem Umschlag (Couvert, mehrseitiges Printprodukt, wie beispielsweise ein Wochenblatt oder ein regionaliertes Printprodukt) vergleichen, welcher eine charakterisierte Grundaufmachung aufweist, wobei diese mindestens eine zielgruppenspezifische oder regionalisierte Kennzeichnung aufweist, welche als Zustelladresse dient, wobei dieser Umschlag in der Lage ist, beispielsweise über den regionalisierten Umfang hinaus zusätzliche Inhalte aufzunehmen, welche sich von Fall zu Fall, entsprechend den Zustellkriterien, ohne Weiteres stark voneinander unterscheiden können. Die Adresse kann sonach im übertragenen Sinn durch ein äusserliches optisches Widererkennungsmerkmal, beispielsweise durch farbliche Komponente ergänzt, gebildet werden.Coat products are best compared to an envelope (envelope, multi-page print product, such as a weekly or regional printed product) having a characterized basic appearance, which has at least one target group specific or regionalized label serving as the delivery address, this envelope being in is able, for example, to include additional content beyond the regionalized scope, which may differ greatly from case to case, according to the delivery criteria. The address can therefore be formed in the figurative sense by an external optical identification feature, for example, supplemented by color component.
Damit werden die folgenden grundsätzlichen Bedürfnisse abgedeckt:
- Zum einen geht es darum, bei einer regionalisierten Distribution, die in der Regel sehr unterschiedlich zusammengesetzten Druckprodukte aufweist, Vorkehrungen zu treffen, welche die gezielte regionale Zustellung sicherstellen, wobei hier als Kriterium eine optische Kennzeichnung der Mantelprodukte zunächst vollauf genügt. Je nach Aufmachung, also Kennzeichnung, des Mantelprodukts erkennt der Versand, der Verteiler und die Feinverteilung auf Anhieb, zu welcher Region das jeweilige Mantelprodukt gehört, wobei die Inhalte solcher Mantelprodukte selbstverständlich in Übereinstimmung mit den entsprechenden Zustelladressaten stehen. Wenn also die Feinverteilung streng regionalisiert durchgeführt wird, dann werden die im jeweiligen Umfeld anfallenden Mantelprodukte zunächst eine gleiche optische Kennzeichnung aufweisen.
- On the one hand, it is a matter of taking precautions in a regionalized distribution, which as a rule has printed products of very different composition, which ensure targeted regional delivery, in which case optical labeling of the cladding products is initially sufficient as a criterion. ever After presentation, ie labeling, of the jacket product, the shipping, the distributor and the fine distribution immediately recognizes to which region the respective jacket product belongs, the contents of such coat products, of course, being in agreement with the corresponding delivery addressees. If, therefore, the fine distribution is carried out in a strictly regionalized manner, then the cladding products obtained in the respective environment will initially have the same optical identification.
Das hier zugrundeliegende System lässt sich sodann ohne Weiteres zusätzlich für Distributionen anwenden, welche eine angrenzende übergreifende Verteilung auf eine benachbarte Region vorsehen. Die kennzeichnungserfassbaren Mantelprodukte für die angrenzende Region werden zum Hauptkontingent beigegeben, so dass der Verteiler auch eine sogenannte überregionale Zustellung sicher vornehmen oder vornehmen lassen kann. Also werden Bereitstellung und Feinverteilung der Druckprodukte streng genommen allein mit der bei den Mantelprodukten vorliegenden Kennzeichnung erfolgen. Von dieser Warte aus betrachtet wird deutlich, dass das ganze System auf einer einfachen wahrzunehmenden Kennzeichnung der Mantelprodukte aufgebaut ist.The system on which it is based can then be used without further ado for distributions which provide an adjacent overarching distribution to an adjacent region. The labelable jacket products for the adjacent region are added to the main contingent, so that the distributor can also make or make a so-called trans-regional delivery safely. Thus, provision and fine distribution of the printed products will strictly speaking be done solely with the label present on the jacket products. From this point of view, it becomes clear that the whole system is based on a simple, perceptible labeling of the cladding products.
Zum anderen lässt sich die hier zugrundeliegende Philosophie vorteilhaft auch bei der Zustellung von zielgruppenspezifischen Druckprodukten realisieren. Hier geht es darum, die Zielgruppen mit zugeschnittenen Druckprodukten zu bedienen, wobei diese Zielgruppen nicht mit streng festgelegten Zustellkreisen übereinstimmen müssen. Diese Zustellung erfolgt sonach einzig und allein nach zielgruppenspezifischen Kriterien, bei welchen sich die Beilagen der Mantelprodukte ohne Weiteres innerhalb eines eingeschränkten Umkreises extrem stark voneinander unterscheiden können.On the other hand, the philosophy underlying this can also be advantageously implemented in the delivery of target-group-specific printed products. The aim here is to serve the target groups with tailor-made print products, whereby these target groups do not have to comply with strictly defined delivery areas. This delivery is therefore based solely on target group-specific criteria, in which the supplements of the shell products can be extremely different from each other within a limited radius extremely easily.
Eine weitere Umsetzung ist hier darin zu sehen, dass sich die zielgruppenspezifischen Beilagen mit den regional vorgesehenen Bestandteilen der Mantelprodukte kombinieren lassen. Es wird also einerseits eine regionale Distribution zugrunde gelegt, welche dann mit zielgruppenspezifischen Beilagen ergänzt ist.A further implementation is to be seen in the fact that the target group-specific supplements can be combined with the regionally provided components of the shell products. On the one hand, it is based on a regional distribution, which is then supplemented with target group-specific supplements.
Bei einer solchen Konstellation ist es dann vorteilhaft, wenn solche Mantelprodukte, welche sowohl regionalisierte als auch zielgruppenspezifische Beilagen enthalten, eine zusätzliche optische Kennzeichnung tragen, so dass deren Verteilung gleichzeitig mit den reinen regionalisierten Druckprodukten erfolgen kann. Ein Ausbau auf mehrere zielgruppenspezifische Zustellungen innerhalb der nämlichen Region ist somit auch möglich.In such a constellation, it is advantageous if such coat products containing both regionalized as well as target group-specific supplements, carry an additional optical marking, so that their distribution can take place simultaneously with the pure regionalized printed products. An expansion to several target group-specific deliveries within the same region is thus also possible.
So lässt sich damit ohne Weiteres erreichen, dass die Mantelprodukte mit einfachen regionalisierten oder zielgruppenspezifischen Beilagen sowie mit Kombinationen aus den beiden in Anzahl und Reihenfolge bereitgestellt werden können, wobei die einzelnen bereitgestellten Gebinden mit der effektiv vorzunehmenden Zustellung übereinstimmen.Thus, it can easily be achieved that the coat products can be provided with simple regionalized or target group-specific supplements as well as combinations of the two in number and order, with the individual containers provided match the effective delivery to be made.
Somit ergeben sich folgende Konkretisierungen der Erfindung:
- Soll die Zustellung streng nach regionalen Kriterien erfolgen, dann weisen die dafür vorgesehenen Gebinden einheitlich gekennzeichnete Mantelprodukte auf, deren Anzahl mit den vorzunehmenden Zustellungen übereinstimmt.
- Soll die Zustellung streng nach zielgruppenspezifischen Kriterien erfolgen, dann weisen die Gebinden einheitlich gekennzeichnete Mantelprodukte auf, deren Anzahl konform mit dem Umfang der jeweiligen Zielgruppe ist.
- If the delivery is to be carried out strictly according to regional criteria, then the containers provided for this purpose have uniformly marked jacket products whose number corresponds to the deliveries to be made.
- If the delivery is to be carried out strictly according to target group-specific criteria, then the packages have uniformly labeled coat products, the number of which conforms to the scope of the respective target group.
Es ist an dieser Stelle jedoch zu berücksichtigen, dass es je nach Gebindegrösse und Zustellraum durchaus sinnvoll ist, bei streng zielgruppenspezifischen Kriterien auch Gebinde herzustellen, die nicht einheitlich gekennzeichnete Mantelprodukte aufweisen. Dies bedeutet, dass eine oder mehrere Zielgruppe(n) durch ein Gebinde abgedeckt werden kann.However, it should be noted at this point that, depending on the size of the container and the delivery area, it may be sensible to produce containers that have non-uniformly labeled jacket products if the criteria are strictly target group-specific. This means that one or more target group (s) can be covered by a container.
Wird eine kombinierte Zustellung zu Grunde gelegt, welche gleichzeitig sowohl regionale als auch zielgruppenspezifische Kriterien erfüllen soll, so sind die dafür vorgesehenen Mantelprodukte vorteilhaft entsprechend zu kennzeichnen. Eine solche Kennzeichnung kann gegenüber den ursprünglichen Mantelprodukten für die reine regionale resp. zielgruppenspezifische Zustellung zusätzliche Elemente aufweisen, womit eine sichere Unterscheidung bei der Distribution gewährleisten.If a combined delivery is used as the basis for fulfilling both regional and target group-specific criteria at the same time, then the jacket products intended for this purpose should advantageously be labeled accordingly. Such labeling can be compared to the original jacket products for the pure regional resp. target group-specific delivery have additional elements, ensuring a secure distinction in the distribution.
Um alle diese Bedingungen erfüllen zu können, wird ein Verfahren und eine Vorrichtung vorgeschlagen, deren Merkmale so beschaffen sind, dass die aufgabengemässe Lösung umgesetzt werden kann.In order to be able to fulfill all these conditions, a method and a device are proposed whose characteristics are such that the task according to the solution can be implemented.
Insbesondere bei der regionalen oder zielgruppengerichtete Zusammenführung der einzelnen Mantelprodukte mit den entsprechenden Beilagenkombinationen zu einem Druckprodukt wird vorgeschlagen, eine Einrichtung zu Grunde zu legen, welche Zuführungsstränge aufweist, die in etwa nach dem umgekehrten Prinzip eines Boxermotors funktioniert.In particular, in the regional or target group-oriented merger of the individual jacket products with the corresponding inserts combinations to a printed product is proposed to use a device which has feed strands, which works approximately the reverse principle of a boxer engine.
In unserem Fall konvergieren also die beiden arbeitenden Stränge mit ihrem Inhalt zur Mitte hin, wo das einzelne Druckprodukt taktmässig komplettiert wird, wobei diese Komplettierung fortlaufend unter Einbezug der beiden operierenden Stränge gesteuert wird, und wobei der eine Strang grundsätzlich die Mantelprodukte anliefert, und der andere Strang die Einlagen resp. Beilagen für die abschliessende Bildung der regional ausgerichteten oder zielgruppenspezifischen Druckprodukte heranführt.In our case, therefore, the two working strands converge with their contents towards the middle, where the single printed product is completed in a clock-wise manner, whereby this completion is continuously controlled with the involvement of the two operating strands, and one strand basically supplies the over-products, and the other Strang the deposits resp. Enclosing supplements for the final formation of regionally oriented or target group-specific printed products.
Eine über einen weiteren Strang zusätzliche Zuführung wird dann vorgenommen, wenn die Regionalisierung gleichzeitig mit einer zielgruppenspezifische Distribution kombiniert werden soll, wobei diese Einfügung in eine erste Zusammenführungsvorrichtung integriert sein kann, oder stromab disponiert ist.An additional feed over another thread is then made if the regionalization is to be combined simultaneously with a target group specific distribution, which insertion may be integrated into a first merge device, or is scheduled downstream.
Damit weist ein solches System die folgenden Charakteristiken auf:
- 1.
- Es wird mindestens ein äusserliches optisches Wiedererkennungsmerkmal beim jeweiligen Mantelprodukt zu Grunde gelegt.
- 2.
- Äusserliche identische Mantelprodukte können jedoch mit einem unterschiedlichen regionalisierten Inhalt bestückt werden, insbesondere dann, wenn es darum geht, angrenzende Regionen punktuell durch dieselbe Distribution zu bedienen.
- 3.
- Unterschiedliche Mantelprodukte für eine Region werden dann vorgesehen, wenn zielgruppenspezifische Beilagen beigegeben sind.
- 4.
- Die benötigten Werbe- und Redaktionelle- Beilagen werden über einem Einstecksystem beigegeben, und je nach Beilage korrekt auf den Anleger abgestimmt.
- 5.
- Durch eine übergreifend vorzusehende Steuervorrichtung werden regional ausgerichtete und/oder zielgruppenspezifische Beilagen mit dem jeweiligen Mantelprodukt taktgenau zusammengeführt.
- 6.
- Das Mantelprodukt kann als herkömmliches HP, als Umschlag oder als Wochenblatt betrachtet werden.
- 7.
- Durch die Steuervorrichtung können die so exakt produzierten Beilagenkombinationen den Stapelmaschinen zugeführt werden.
- 8.
- Durch die Steuervorrichtung lassen sich regional ausgerichtete und/oder zielgruppenspezifische Gebinden herstellen. Dabei können einzelne Exemplare anhand verschiedener Verfahren der Stapelmaschine übergeben werden, welche dann zu verschiedenen Gebinden verarbeitet werden können.
- 1.
- At least one external optical recognition feature is used as a basis for the respective jacket product.
- Second
- However, external identical jacket products can be populated with a different regionalised content, especially when it comes to serving adjacent regions selectively through the same distribution.
- Third
- Different sheath products for a region are provided if target-group-specific supplements are added.
- 4th
- The required advertising and editorial inserts are added via a plug-in system and, depending on the supplement, adapted to the investor.
- 5th
- By means of an overall control device to be provided, regionally oriented and / or target-group-specific supplements are combined with the respective jacket product with exact timing.
- 6th
- The coat product may be considered conventional HP, as an envelope or as a weekly.
- 7th
- By the control device, the so exactly produced side-by-side combinations can be fed to the stacking machines.
- 8th.
- The control device can be used to produce regionally oriented and / or target group-specific containers. In this case, individual copies can be transferred using various methods of the stacking machine, which can then be processed into different containers.
Die Vorteile des erfindungsgemässen Systems lassen sich wie folgt zusammenfassen:
- Es braucht bei der Zustellung und Feinverteilung keine Erkennungseinrichtungen mehr herangezogen zu werden, welche die Unterscheidung der zielgruppenspezifischen und/oder der regional ausgerichteten Kombinationen sicherstellt. Also kann auf Inkjet- (in der Kette oder im Einlauf der Stapelmaschinen) oder RFID-Hilfsmittel völlig verzichtet werden. Dadurch ergeben sich unter anderen tiefere Investitionsvolumina und grössere Effizienzen.
- In the case of delivery and fine distribution, it is no longer necessary to use identification devices which ensure the distinction between the target group-specific and / or the regionally oriented combinations. So inkjet (in the chain or in the inlet of the stacking machines) or RFID tools can be completely dispensed with. This results in lower investment volumes and greater efficiencies, among other things.
Eine einfache Erkennung der unterschiedlichen zielgruppenspezifischen oder der regional ausgerichteten Kombinationen durch den Zusteller lässt sich so erzielen. Wird beispielsweise die distributive Unterscheidung anhand einer unterschiedlichen Farbgebung oder Musterung des Umschlags, also des Mantelproduktes, vorgenommen, so ist auch der sichere distributive Zugriff durch den Zusteller gewährleistet, womit auch keine Wiedererkennungsvorrichtungen (Lesevorrichtungen), wie dies beispielsweise bei Barcode oder RFID der Fall ist, mehr in der Distribution eingesetzt werden müssen, was die Zustellung effizienter gestaltet. Ferner lassen sich bei einem unmittelbaren Bedarf komplementäre Erkennungsmittel immer noch zusätzlich einsetzen.Simple identification of the different target group-specific or regionally oriented combinations by the deliverer can be achieved in this way. If, for example, the distributive distinction is made on the basis of a different coloring or patterning of the envelope, that is to say the jacket product, secure distributive access by the deliverer is ensured, which also does not involve any recognition devices (reading devices), as is the case, for example, with barcode or RFID , more need to be used in the distribution, which makes the delivery more efficient. Furthermore, complementary detection means can still be used in addition to an immediate need.
Für die Zielgruppen oder allgemein für die Adressaten als solche entsteht dann die Gewissheit, dass es sich hier in allen Belangen um eine anonymisierte Zustellung handelt, welche die Akzeptanz insbesondere auch gegenüber dem Inhalt der Druckprodukte stark erhöhen dürfte.For the target groups or in general for the addressees as such, then, the certainty arises that this is an anonymous delivery in all respects, which should greatly increase the acceptance, in particular also with respect to the content of the printed products.
Die Produktion der zielgruppenspezifischen oder der regional ausgerichteten Mantelprodukte sowie deren Beilagen lässt sich auch zeitlich unabhängig voneinander durchführen, was die effiziente Belegung der Produktionsmaschinen ermöglicht, und darüber hinaus sicher stellt, dass die regionalen Aktualitäten miteingeschlossen werden können.The production of the target-group-specific or regionally oriented sheath products and their supplements can also be carried out independently of one another, which enables the efficient use of the production machines and, moreover, ensures that regional up-to-dateness can be included.
Es lässt sich also eine effiziente Produktion von zielgruppenspezifischen oder regional ausgerichteten Beilagenkombinationen durch eine fortlaufende Produktion aufrecht erhalten.Thus, an efficient production of target-group-specific or regionally oriented side-dish combinations can be maintained by continuous production.
Ein wesentlicher Vorteil ist hier auch noch darin zu sehen, dass eine einfachste Erkennung der zielgruppenspezifischen oder der regional ausgerichteten Druckprodukte anhand der Mantelprodukte auch bei Störsituationen in der Weiterverarbeitung möglich ist, wodurch unmittelbar gezielte Massnahmen zu deren Behebung eingeleitet werden können.A significant advantage here is also to be seen in the fact that the simplest detection of target group-specific or regionally oriented printed products based on the cladding products is also possible in the event of disruptions in further processing, whereby directly targeted measures can be initiated to remedy them.
Es lässt sich dann, darüber hinaus, eine Mikroregionalisierung bei den Mantelprodukten vorsehen, ohne deswegen Effizienzverluste in Kauf nehmen zu müssen.In addition, it is then possible to provide for micro-regionalization of the cladding products without having to accept losses of efficiency.
Beispielhafte Ausführungsformen des Verfahrens und der Vorrichtung gemäss Erfindung werden anhand der folgenden Figuren näher beschrieben. Alle für das unmittelbare Verständnis der Erfindung nicht wesentlichen Elemente sind weggelassen worden. In den verschiedenen Figuren sind gleiche Elemente mit den gleichen Bezugszeichen versehen. Es zeigt:
- Fig. 1
- ein schematisches Bild, das die Vorgehensweise bei der Bildung von Druckprodukten zeigt,
- Fig. 2
- ein schematisches Bild, bei welchem die Stapelung der Druckprodukte dargelegt ist,
- Fig. 3
- ein Flussdiagramm, welches die die Bildung der verschiedenen Druckprodukte darlegt.
- Fig. 1
- a schematic picture showing the procedure for the formation of printed products,
- Fig. 2
- a schematic picture in which the stacking of the printed products is set out,
- Fig. 3
- a flow chart, which sets out the formation of the various printed products.
Auch lässt sich damit elegant die Aktualität bei der Regionalisierung der Druckprodukte erhöhen, indem die allerneusten Nachrichten Bestandteil einer zuletzt gedruckten Beilage sind.It also makes it possible to elegantly increase the relevance of the regionalization of printed products, as the very latest news are part of a recent printed supplement.
Claims (10)
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
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CH15672010 | 2010-09-27 |
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EP2433808A1 true EP2433808A1 (en) | 2012-03-28 |
EP2433808B1 EP2433808B1 (en) | 2015-07-08 |
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Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
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EP11182109.6A Not-in-force EP2433808B1 (en) | 2010-09-27 | 2011-09-21 | Method for manufacturing individually assembled printed products |
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---|---|
US (1) | US20120073247A1 (en) |
EP (1) | EP2433808B1 (en) |
CN (1) | CN102529315A (en) |
ES (1) | ES2549758T3 (en) |
Cited By (2)
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EP3056956A1 (en) * | 2014-12-23 | 2016-08-17 | Ferag AG | Method for the decentralized control of operating machines |
CH710809A1 (en) * | 2015-03-02 | 2016-09-15 | Ferag Ag | Process and production device for the production of personalized printing end products. |
Families Citing this family (1)
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CH710555A1 (en) | 2014-12-23 | 2016-06-30 | Ferag Ag | A process for the preparation of a product combination, the system for performing it, receptacle and printed product. |
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2011
- 2011-09-21 ES ES11182109.6T patent/ES2549758T3/en active Active
- 2011-09-21 EP EP11182109.6A patent/EP2433808B1/en not_active Not-in-force
- 2011-09-23 US US13/241,978 patent/US20120073247A1/en not_active Abandoned
- 2011-09-27 CN CN2011103063687A patent/CN102529315A/en active Pending
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EP1578614B1 (en) | 2003-01-03 | 2007-04-25 | Sächsisches Druck- und Verlagshaus AG | Personalization of printed items, especially subscription newspapers/magazines |
WO2004089646A1 (en) * | 2003-04-07 | 2004-10-21 | Envelopments Pty Ltd | Method and apparatus for forming a document set |
WO2007118339A1 (en) * | 2006-04-19 | 2007-10-25 | Ferag Ag | Method and device for adding one insert each to folded or bound printed products |
EP2007667B1 (en) | 2006-04-19 | 2009-12-16 | Ferag AG | Method and device for adding one insert each to folded or bound printed products |
EP1908600A1 (en) | 2006-10-06 | 2008-04-09 | Ferag AG | Folded or foldable sheet for attaching to a printed product or another flat object |
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Also Published As
Publication number | Publication date |
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EP2433808B1 (en) | 2015-07-08 |
ES2549758T3 (en) | 2015-11-02 |
US20120073247A1 (en) | 2012-03-29 |
CN102529315A (en) | 2012-07-04 |
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