EP1741368B1 - Sich automatisch aufstellende werbungsstütze für einen werbe-totempfahl - Google Patents

Sich automatisch aufstellende werbungsstütze für einen werbe-totempfahl Download PDF

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Publication number
EP1741368B1
EP1741368B1 EP05735157A EP05735157A EP1741368B1 EP 1741368 B1 EP1741368 B1 EP 1741368B1 EP 05735157 A EP05735157 A EP 05735157A EP 05735157 A EP05735157 A EP 05735157A EP 1741368 B1 EP1741368 B1 EP 1741368B1
Authority
EP
European Patent Office
Prior art keywords
advertising
sheet
unfolding
support
assembly
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Not-in-force
Application number
EP05735157A
Other languages
English (en)
French (fr)
Other versions
EP1741368A1 (de
Inventor
Pedro Plaza Gomez
Carlos Javier Martin Carnero
Maria Del Mar Campo Moreno
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
SERIGRAFIA MARGI SL
Original Assignee
SERIGRAFIA MARGI SL
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by SERIGRAFIA MARGI SL filed Critical SERIGRAFIA MARGI SL
Publication of EP1741368A1 publication Critical patent/EP1741368A1/de
Application granted granted Critical
Publication of EP1741368B1 publication Critical patent/EP1741368B1/de
Not-in-force legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F1/00—Cardboard or like show-cards of foldable or flexible material
    • G09F1/04—Folded cards
    • G09F1/06—Folded cards to be erected in three dimensions
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F1/00—Cardboard or like show-cards of foldable or flexible material
    • G09F1/04—Folded cards
    • G09F1/06—Folded cards to be erected in three dimensions
    • G09F1/065—Totem-like displays; Portable collapsible columnar displays

Definitions

  • the object of the present invention is an automatically unfolding advertising support or an advertising assembly.
  • the support that is the object of the invention is made of a sheet of die-cut cardboard, duly attached to an advertising sheet bearing the information to be shown.
  • the support is characterised by its dual purpose: on the one hand it acts as a support for the advertising assembly, also known as a totem, and on the other it has the special feature that it automatically unfolds due to the action of a deforming force exerted on the assembly made up of the sheet and the support that is the object of the invention, said deformation being aided by the action of elastic means with which the advertising support that is the object of the invention is provided.
  • the automatically unfolding advertising support that is the object of the invention can be adapted to ellipsoidal, quadrangular or triangular advertising assemblies, which makes it particularly versatile.
  • Another object of the present invention is a complementary means of support for the advertising assemblies and unfolding means themselves, so that the unfolding support assembly and advertising means gain greater stability and balance in their unfolded position.
  • the present invention therefore lies in the scope of unfolding advertising supports which are provided with elastic means to assist their unfolding.
  • This advertising support presents some drawbacks which are set out to be remedied: on the one hand, the advertising support information is only shown on one side of the assembly, i.e. it is not possible for the advertising support to be able to contain advertising on both sides without its installation becoming extraordinarily complicated.
  • all the segments where into the support is divided have elastic means in order to assist the unfolding and subsequent deformation of the support in order to ensure that the final form adopted allows the support to be stood upright with a certain degree of stability.
  • inventions like that disclosed in patent FR2210317 , consist of a folding advertising support which has a deformable structure containing information on one of its sides, although it is necessary to make use of a wedge-shaped element whose bottom base is aligned with the bottom base of the advertising support, which endows the assembly with greater stability.
  • the present automatically unfolding advertising support invention consists of a sheet of die-cut cardboard, which, when duly folded, assembled and stuck on an advertising sheet, permits the automatic unfolding of the advertising assembly by means of a slight deformation, thanks to the fact that the advertising support is provided with elastic means.
  • said advertising support formed from a sheet of cardboard is capable of acting as a support for the advertising assembly in conjunction with the form adopted by the actual assembly.
  • the advertising assembly can adopt an ellipsoidal, rectangular, triangular or similar shape simply by changing small constructional characteristics of the unfolding means and the advertising assembly or sheet.
  • the assembly formed by the unfolding means and the advertising sheet can be complemented by a means of support, which improves the stability and balance of the assembly, even though the assembly in itself is stable.
  • said advertising support is placed on the base of the assembly, nothing else being required apart from the use of a single sheet.
  • the size of the advertising support makes it possible to use two similar unfolding means, one on the base and the other at the top, endowing the final assembly achieved with greater strength and stability.
  • the unfolding means are to be used for an advertising assembly that features a shape with an ellipsoidal section once unfolded
  • a die-cut cardboard sheet is used as the unfolding means , which are provided with folds defining sidewalls which are glued to the sheet, with bases, unfolding means actuated by elastic means, and a central fold.
  • the sheet wherefrom the unfolding means are formed is symmetrical in relation to a horizontal axis, and the central areas has a fold which divides said central area (4) in two halves which are stuck one to each other when both halves are folded along its central fold. There are perforations along this central fold connected to the outer edge by a slot. The elastic means that assist the unfolding of the assembly are housed on these perforations.
  • one of the sidewalls of the die-cut cardboard sheet is then glued.
  • the interior is opened again to fit the rubber bands in the slots and perforations with which the sheet is specifically provided, and the cardboard sheet is then folded again along its axis so as to stick the other sidewall to the other half of the sheet.
  • the advertising support To unfold the advertising support, it is positioned horizontally by applying a deformation force on one of its sides, which makes the sheet adopt an ellipsoidal or oblong shape and which, due to the effect of the elastic means, causes supports or legs that are formed with part of the die-cut cardboard sheet to be unfolded.
  • the means of support consists of two sheets, one of which features the same shape as the section of the unfolded assembly, which is ellipsoidal.
  • the other sheet is adhered to the previous one and it features a number of extensions on its ends and sides, so that when folded they form a more stable assembly, the base sheet fitting into the base of the advertising assembly once it is unfolded.
  • the means of support is positioned together with the advertising assembly, all of which is folded, so that once the support is unfolded the sheet unfolds with the means of support, which is now exposed.
  • the support is basically the same, except that it lacks the aforementioned sidewalls, being stuck to the opposite ends of the advertising sheet, which has a number of folds so that, when unfolded, the support forms a rectangular prism.
  • the support is to be used with a triangular prismatic advertising assembly, it is the same case, only the folds and those of the advertising sheet or assembly varying.
  • an unfolded advertising assembly which is made up of an advertising sheet (14) which enables advertising to be placed over the whole of its surface area through having the means of unfolding inside the space defined by the advertising sheet (14).
  • Each one of the unfolding means (1) which works as support elements (1) is the object of the invention.
  • the number and arrangement of the unfolding means (1) depends on the size and strength and stability requirements of the advertising assembly or end assembly, although at least one is used at the base of the assembly.
  • Each one of the unfolding means (1) shown in figure 1 are made from a die-cut sheet of cardboard (2) which is provided with a series of folds.
  • the sheet On said sheet (2) of cardboard, which is symmetrical in relation to a horizontal axis, as may be observed, the sheet has two sidewalls (3) which will be stuck to each of the inner faces of the advertising sheet (14).
  • said sheet (2) of cardboard has a central area (4), which has a central fold which divides said central area (4) in two halves, which are stuck one to each other when both halves are folded along its central fold. It has also two supplementary bases (5) which emerge at both sides of the central area (4). It also comprises four areas (6) connected each one to the central area (4) and to one of the supplementary bases (5) . Said sheet also comprises extensions (7) which emerge from these folding areas being reinforcements for said folding areas (6).
  • FIG 3 it may be observed that the central portion is stuck to define a central fold (4) whereon a series of perforations (8) - to be specific four - are made, said perforations (8) being connected to the upper edge of the central fold by means of a connection (9).
  • a noteworthy feature are folding lines (10) which separate each of the bases (5) from each folding areas (6).
  • the areas defining the bases (5) at their intersection with the sidewalls (3) have a curved fold line (11) provided with a slot (12) in the middle.
  • Said curved fold line will facilitate an ellipsoidal- or oblong-shaped end configuration of the advertising assembly before the folding areas (6) are unfolded due to the action of elastic means.
  • FIG 4 wherein, as we have mentioned, the support and advertising sheet assembly is represented upside down for clearer viewing of the different parts, shows the sheet (2) of cardboard with the sidewalls (3) stuck to the advertising sheet (14), having shown the form to be adopted finally, in which it should be kept by the action of the elastic means (13), which will force the folding areas (6) to be folded upwards (in fact they will appear folded downwards, as a view of the underside of the support assembly and advertising sheet is shown). Said folding areas (6) are folded along the fold line (10) due to the action of elastic means (13).
  • Figures 5 to 7 show a means of support that is complementary to the unfolding means and advertising sheet assembly.
  • Said means of support fits onto the base of the advertising assembly once it is unfolded, as shown in figure 7 .
  • the means of support consists of a sheet (15) formed by an ellipsoidal first sheet (16) whereon a second sheet (17) is stuck, which is used to form the support, both sheets being joined in a central area (17.3).
  • the sheet (17) has end extensions (17.1), which are divided into three folding areas, the outermost one featuring inward slots (17.1.1).
  • the sheet (17) also has side extensions that are folded and which have slots (17.2.1) on their outer edge.
  • Another possibility for supporting the assembly formed by the advertising support and the sheet is to use two support arms (18) and (19) joined at their centre, the support arm (18) having a slot (18.1) in its lower part for this purpose, whilst the support arm (19) has a slot (19.1) in its upper part.
  • the ends of the support arms (18) and (19) have support feet (18.2) and (19.2), respectively.
  • the support arms (18) and (19) are inserted through the windows via said slots (21), the support feet (18.2) and (19.2) emerging through said windows.
  • figure 10 it is possible to observe the sheet used to form an unfolding means such as that of figure 2 , with the difference that it does not have the sidewalls (3) shown in said figure 2 . It therefore has bases (5), a central folding area (4), folding areas (6), and other reinforcement parts (7) for the folding areas.
  • Figure 11 shows the formation of the central fold (4) whereon there are a number of perforations (8) connected to the outer edge by a slot (9). It should be noted that one of the perforations (8) are positioned in the centre, whilst the other two perforations are accessible from the sides of the central fold (4).
  • Said perforations (8) are where elastic means such as rubber bands (13) will be housed to form a folded assembly like the one observed in figure 12 .
  • Figure 13 shows how the unfolding means are arranged in the advertising assembly (22), which also features not only folds of a rectangular prism on its edges, but also a fold line (23) facing another fold line (24) of the opposite face, which can be formed by the facing arrangement of the sheet used to form the advertising assembly.
  • the folding areas (6) are extended against the action of the elastic means (13), then the advertising sheet (22) is folded along the fold lines (23) and (24), leaving a flat assembly that takes up little space for transport.
  • figure 14 shows an advertising assembly formed by a triangular prism (25), which has three faces and additionally features a fold line (26) that coincides with the central fold (4) of the unfolding means, so that when the folding areas (6) are extended against the action of the elastic means, the unfolding means can be folded together with the advertising assembly, thus producing a flat assembly that takes up little space and is easy to transport.

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  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Display Racks (AREA)
  • Toys (AREA)
  • Credit Cards Or The Like (AREA)
  • Cartons (AREA)

Claims (7)

  1. Automatisch entfaltbarer Werbeträger, der mit elastischen Mitteln (13) zur automatischen Entfaltung ausgestattet ist und ein Anzeigenblatt (14) umfasst, wobei dieser innerhalb des von dem besagten Anzeigenblatts (14) definierten Raums Entfaltungsmittel besitzt, dadurch gekennzeichnet, dass die Entfaltungsmittel aus Folgendem gebildet sind:
    - einem ausgestanzten Kartonbogen (2), der in Bezug auf eine horizontale Achse symmetrisch ist, wobei der besagte Karton (2) Folgendes besitzt:
    ■ einen zentralen Bereich (4), der aufgrund seiner Symmetrie einen zentralen Falz besitzt, welcher den besagten zentralen Bereich (4) in zwei Hälften teilt, die beide aneinander haften, wenn beide Hälften entlang des zentralen Falzes gefaltet sind,
    - zwei ergänzende Grundplatten (5), welche an beiden Seiten des zentralen Bereichs (4) hervortreten;
    - vier Faltbereiche (6), wobei jeder derselben mit dem zentralen Bereich (4) und ein Faltbereich an seinen Seiten mit den ergänzenden Grundplatten (5) verbunden ist;
    - Verlängerungen (7), die aus diesen Faltbereichen (6) hervortreten, wobei diese Verstärkungen der besagten Faltbereiche (6) sind.
  2. Automatisch entfaltbarer Werbeträger nach Anspruch 1, dadurch gekennzeichnet, dass sich in dem zentralen Falz (4) vier Bohrungen (8) befinden, die mittels einer Verbindung (9) mit der oberen Kante des Falzes verbunden sind, wobei die besagten vier Bohrungen zur Aufnahme der elastischen Mittel (13) verwendet werden, wobei dieses die Faltbereiche (6) dazu veranlasst, sich in Bezug zu den Grundplatten (5) zu biegen, wobei sich diese entlang Faltlinien (10) biegen, die jede der Grundplatten (5) von jedem der Faltbereiche (6) trennen, sodass sich die Baugruppe entfaltet, sobald Druck auf eine Seitenwand des Anzeigenblatts (14) aufgebracht wird, und die Wirkung der elastischen Mittel (13) erlaubt wird.
  3. Automatisch entfaltbarer Werbeträger nach Anspruch 2, dadurch gekennzeichnet, dass der Bogen (2), aus dem das Entfaltungsmittel gebildet wird, zusätzlich zwei Seitenwände (3) besitzt, die sich an jede der Innenseiten des Anzeigenblatts (14) anheften, wobei die Seitenwände (3) und die ergänzenden Grundplatten (5) mittels einer gekrümmten Falzlinie (11) verbunden sind, welche die Baugruppe dabei unterstützt, eine längliche oder ellipsenförmige Form anzunehmen, wobei die besagte gekrümmte Linie (11) einen Schlitz (12) in ihrem zentralen Teil besitzt.
  4. Automatisch entfaltbarer Werbeträger nach Anspruch 3, dadurch gekennzeichnet, dass zusätzlich zu den Entfaltungsmittein ein Träger verwendet wird, der aus zwei Bögen gebildet wird, einen ersten Bogen (16), der die längliche oder ellipsenförmige Form des einmal entfalteten, und darauf passenden Anzeigenblatts darstellt, und einen zweiten Bogen (17), der an seinem zentralen Bereich (17.3) mit dem ersten Bogen (16) verbunden ist, wobei der zweite Bogen (17) Endverlängerungen (17.1) und Seitenverlängerungen (17,2) darstellt, wobei die Endverlängerungen (17.1) an ihrer freien Kante Schlitze (17.1.1) besitzen, während die Seitenverlängerungen (17.2) einen Schlitz (17.2.1) besitzen, sodass diese ineinander passen, wenn die Baugruppe zusammengesteckt wird.
  5. Automatisch entfaltbarer Werbeträger nach Anspruch 3, dadurch gekennzeichnet, dass zusätzlich zu den Entfaltungsmitteln ein Träger verwendet wird, der aus zwei Trägerarmen (18) und (19) gebildet wird, die an ihrer Mitte verbunden sind, wobei der Arm (18) einen Schlitz (18,1) mit einem offenen Boden besitzt, während der Trägerarm (19) einen Schlitz mit einem offenen oberen Ende besitzt, wobei beide Arme mittels der besagten Schlitze zusammenpassen und diese in Bezug aufeinander gelenkig angeordnet sind, wobei das Anzeigenblatt (14) zu diesem Zweck Öffnungen (20) besitzt, wobei die besagten Öffnungen (20) mittels Schlitzen (21) mit der unteren Kante des Anzeigenblatts (14) verbunden sind, durch die Arme (18) und (19) eingeführt werden und durch die Stützfüße (18.2) und (19.2) jeweils herausragen.
  6. Automatisch entfaltbarer Werbeträger nach Anspruch 3, dadurch gekennzeichnet, dass, falls die Entfaltungsmittel mit einer rechteckig aufgebauten, prismatischen Werbebaugruppe verwendet werden sollen, der Bogen, aus dem die besagte Werbebaugruppe gebildet wird, ebenfalls entgegengesetzte Faltlinien (23) und (24) besitzt, wobei eine der Faltlinien mit der zentralen Falz des zentralen Bereichs (4) des Entfaltungsmittels, was bedeutet, dass durch das Ausfahren des Faltbereichs (6) gegen die Wirkung der elastischen Mittel (13) die Entfaltungsmittel flach gedrückt werden, wodurch es möglich wird, den Rest der Werbebaugruppe flach zu falten.
  7. Automatisch entfaltbarer Werbeträger nach Anspruch 3, dadurch gekennzeichnet, dass, falls die Entfaltungsmittel mit einer dreieckig aufgebauten, prismatischen Werbebaugruppe verwendet werden sollen, der Bogen, aus dem die besagte Werbebaugruppe gebildet wird, ebenfalls eine Faltlinie (26) in der Mitte einer seiner Seiten besitzt, die mit dem zentralen Falz des zentralen Bereichs (4) der Entfaltungsmittel übereinstimmt, sodass bei der Entfaltung der Faltbereiche (6) gegen die Wirkung der elastischen Mittel (13) sowohl die Entfaltungsmittel als auch die Werbebaugruppe flach gedrückt werden können.
EP05735157A 2004-04-28 2005-04-15 Sich automatisch aufstellende werbungsstütze für einen werbe-totempfahl Not-in-force EP1741368B1 (de)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
ES200401010A ES2212927B2 (es) 2004-04-28 2004-04-28 Soporte publicitario desplegable de forma automatica para totem.
PCT/ES2005/070043 WO2005104912A1 (es) 2004-04-28 2005-04-15 Soporte publicitario desplegable de forma automática para tótem

Publications (2)

Publication Number Publication Date
EP1741368A1 EP1741368A1 (de) 2007-01-10
EP1741368B1 true EP1741368B1 (de) 2011-08-24

Family

ID=33041307

Family Applications (1)

Application Number Title Priority Date Filing Date
EP05735157A Not-in-force EP1741368B1 (de) 2004-04-28 2005-04-15 Sich automatisch aufstellende werbungsstütze für einen werbe-totempfahl

Country Status (5)

Country Link
EP (1) EP1741368B1 (de)
AT (1) ATE521261T1 (de)
ES (2) ES2212927B2 (de)
PT (1) PT1741368E (de)
WO (1) WO2005104912A1 (de)

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EP2509056A1 (de) 2004-12-21 2012-10-10 Promotec Publicidad, SL Anzeigeeinheit mit einer taschenähnlichen Mappe und taschenähnliche Mappe für diese Anzeigeeinheit
FR2897970B1 (fr) * 2006-02-24 2008-10-17 Impression Des Ateliers H Soc Support de presentation d'information.
WO2008125703A1 (es) * 2007-04-11 2008-10-23 Serigrafia Margi, S.L. Soporte publicitario desplegable
US20110088300A1 (en) * 2007-04-26 2011-04-21 Serigrafia Margi, S.L. Deployable advertising medium formed by a plane panel
US9779640B2 (en) 2015-05-11 2017-10-03 R.R. Donnelley & Sons Company Self-erectable displays and methods of making such self-erectable displays
US9812038B2 (en) 2015-05-11 2017-11-07 R.R. Donnelley & Sons Company Self-erectable displays and methods of making such self-erectable displays
US9734734B2 (en) 2015-05-13 2017-08-15 R.R. Donnelley & Sons Company Self-erectable displays and methods of making such self-erectable displays
US10008138B2 (en) 2015-12-31 2018-06-26 R.R. Donnelley & Sons Company Self-erectable displays and methods of making such self-erectable displays
US9978292B2 (en) 2016-01-25 2018-05-22 R. R. Donnelley & Sons Company Self-erectable displays and methods of making such self-erectable displays
US9715840B1 (en) 2016-08-05 2017-07-25 R.R. Donnelley & Sons Company Self-erectable display and automatic locking mechanism for a self-erectable display
WO2018027118A1 (en) 2016-08-05 2018-02-08 R. R. Donnelley & Sons Company Pop-up display and pop-up display locking mechanism therefore
US10573202B2 (en) 2016-09-09 2020-02-25 R.R. Donnelley & Sons Company Self-erectable display with free floating stop and method for forming the same
US10170020B2 (en) 2016-09-09 2019-01-01 R.R. Donnelley & Sons Company Pop-up display with translating stop member
US10755605B2 (en) 2017-01-25 2020-08-25 R.R. Donnelley & Sons Company Polygonal display and method for forming the same
US10210779B2 (en) 2017-03-16 2019-02-19 R.R. Donnelley & Sons Company Polyhedral automatic pop-up display
US10741109B2 (en) 2017-08-29 2020-08-11 R.R. Donnelley & Sons Company Quadrilateral display and method for forming the same
US10706747B2 (en) 2018-11-27 2020-07-07 R.R. Donnelley & Sons Company Pyramidical displays and methods for forming the same
SE543855C2 (en) 2019-12-20 2021-08-10 Satins AB Information display stand with snap-in locking assembly

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Publication number Priority date Publication date Assignee Title
US5211295A (en) * 1992-06-18 1993-05-18 Dunn Woodworks Rotatable package display rack with cross arms
FR2745109B1 (fr) * 1996-02-21 1998-04-24 Mignot Graphie Sa Support d'informations depliable
FR2760802A1 (fr) * 1997-03-11 1998-09-18 One Design Dispositif d'assemblage et element modulaire le comprenant
FR2776105B1 (fr) * 1999-03-12 2002-12-06 Hotel Francois L Presentoir pliable
FR2795217B1 (fr) * 1999-06-18 2001-07-27 Hotel Francois L Structure autoportante et pliable de presentation d'informations

Also Published As

Publication number Publication date
ES2371025T3 (es) 2011-12-26
WO2005104912A1 (es) 2005-11-10
ES2212927B2 (es) 2005-05-16
ATE521261T1 (de) 2011-09-15
PT1741368E (pt) 2011-11-02
EP1741368A1 (de) 2007-01-10
ES2212927A1 (es) 2004-08-01

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