EP1127008A1 - Procede d'emballage de produits et produits emballes d'apres ce procede - Google Patents

Procede d'emballage de produits et produits emballes d'apres ce procede

Info

Publication number
EP1127008A1
EP1127008A1 EP99956385A EP99956385A EP1127008A1 EP 1127008 A1 EP1127008 A1 EP 1127008A1 EP 99956385 A EP99956385 A EP 99956385A EP 99956385 A EP99956385 A EP 99956385A EP 1127008 A1 EP1127008 A1 EP 1127008A1
Authority
EP
European Patent Office
Prior art keywords
goods
images
individual
packing
consumer
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Ceased
Application number
EP99956385A
Other languages
German (de)
English (en)
Inventor
Igor Anatolievich Stavrulov
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from RU98119808/13A external-priority patent/RU98119808A/ru
Application filed by Individual filed Critical Individual
Publication of EP1127008A1 publication Critical patent/EP1127008A1/fr
Ceased legal-status Critical Current

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
    • B65D5/42—Details of containers or of foldable or erectable container blanks
    • B65D5/4212—Information or decoration elements, e.g. content indicators, or for mailing
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D77/00—Packages formed by enclosing articles or materials in preformed containers, e.g. boxes, cartons, sacks or bags
    • B65D77/22—Details
    • B65D77/24—Inserts or accessories added or incorporated during filling of containers

Definitions

  • This invention relates mainly to the art of food and light industry and concerns to packing of household purpose and daily demand goods which are supplied to retail trade as piece commodity units in individual packing.
  • Universal method of packing of daily demand and household purpose goods consists in that the goods in portions, mainly granular and liquid ones, are placed in the appropriate individual packings, which surfaces bear symbolics allowing to identify the goods.
  • the individual packing bears, for this purpose, the minimally necessary information on the corresponding goods: the name of the goods, its quantity, some data on the enterprise - manufacturer, date of production, and similar readable information.
  • the information includes, in many cases, pictures representing logos of the manufacturer, and also decorative elements which are traditionally inherent in a concrete kind and grade of the goods.
  • Such information may be placed on packings surfaces directly, or it may be placed on any carrier fixed on a surface of individual packing and being a sort of stitch or a label of the goods.
  • the individual packing for food liquids and fluid products may be glass or plastic bottles, banks, rigid packages and other vessels, and for granular products they may be banks, packages and other suitable containers.
  • the individual packing may be paper or polymeric envelopes for the formed piece products, for example, for soap pieces.
  • Certain additional images in the form of texts and/ or pictures having the direct relation to the goods or to character of its use may be placed sometimes on individual packings of some goods.
  • the labels of some kinds of vodka may indicate that these goods are made of a perfect wheat and the back- labels of some high-qualify vermuth grades may indicate the recipes of cocktails • which can be prepared on the basis of this drink.
  • the piece goods bearing on the individual packing the necessary minimal identifying information on the goods and also additional images, concerning these goods, and the packing method allowing to obtain the goods with the afore mentioned characteristics, are the nearest on technical essence to the applicant's proposal.
  • a method is known of packing of foodstuff providing their placing in tight packing of a soft material which surface bears the necessary identifying symbolics and also images in the form of drawings and diagrams being the consumer instruction for opening of packing (see, for example, United States patent US 5094863, IPC B 43 M 7/00, 1992). It may be considered as the analogue of the present invention. Ii is known also the principle as such of placing images which are not the identifying symbolics, on a surface of various sorts of the goods, or on their packings, or on elements of the packings.
  • the images are placed on a surface of a toilet paper (see French patent application FR 2172929, IPC G 09 F 23/00, 1973), table napkins (see United States patent US 5573830, IPC D 04 H 1/64, 1996), single cloths (see French utility certificate FR 2095115, IPC G 09 F 23/00, 1972), lottery tickets (see Russian patent RU 2093903, IPC G 09 F 23/14, 1997), post envelopes (see Russian patent 2099798, IPC G 09 F 23/10, 1997), cigarette packings (see European patent EP 0646531, IPC B 65 D 85/10, 1997) and other products.
  • practically all afore mentioned cases relate to dissemination of an advertising information.
  • the claimed invention has the aim to increase consumer's demand for the household piece goods of daily demand because of improving their attractiveness for the consumer. It relates basically to the piece goods of household purpose and daily demand supplied to retail trade in individual packings and being the granular, liquid or formed materials.
  • the aim is achieved because:
  • the proposed method of piece goods packing assumes, that the goods of household character and daily demand supplied to retail trade as separate commodity units (in distinction of the goods which are sold by weight), are portioned and/or placed in individual packings.
  • the packing of the goods separate units may be the glass or plastic bottles, the glass, tin or plastic banks, the cardboard or tin boxes, the paper or polymeric packages and wrappers, and so on.
  • Symbolics identifying the given goods and carrying out the minimal necessary and obligatory information including, in particular, the name of the goods, some information on its qualify and quantity, on enterprise - manufacturer, on the date of production and so on, are placed on the surface of individual packings of separate commodity units. Other information, besides the readable one, may be placed on a surface of individual packings. It may be trademarks or logos, or decorative elements peculiar to the given goods, and so on.
  • Additional images shall be placed on surfaces of individual packings, except for the obligatory unified symbolics identifying the goods and being identical on each commodity unit.
  • the additional images may be texts or pictures, which are attractive to a consumer because of its contents. They shall be not concern directly to the goods or its consumer characteristics and properties.
  • the additional images which are placed on surfaces of individual packings should be of educational, entertaining, instructive or other character attractive to a consumer.
  • the images of advertising and decorative nature may not be considered as ones attractive to a consumer in framework of the present invention.
  • the additional images may be such textual fragments as, for example, proverbs, sayings, aphorisms, parting words, wishes, popular expressions; and may be such pictures as, for example, rebuses, puzzles, mysterious pictures, or caricatures.
  • the mainest feature of the proposed method is that the images on surfaces of individual packings of separate commodity units of the homogeneous - goods are not identical.
  • the optimum degree of inequality of the images on the surfaces of individual packings of separate commodity units should be such, that the probability should be minimized of purchase by one consumer of products with the identical images on surfaces of individual packings.
  • the texts and/or pictures on surfaces of individual packings of separate units of the piece goods of one set shall be, preferably, logically interconnected, for example, by common idea, uniform subjects or in a similar way.
  • the purpose of additional images placing on individual packings of the goods in the background art was to increase the consumer's knowlege about quality of the given goods and about recommended character of its use, the purpose of the present invention consists in increase of consumer demand on these goods, because of placing on the packings of the images causing positive emotions and carrying some useful information.
  • the basic idea of the proposed invention consists in that the external appearance of packings of the piece goods of one kind and grade is made various, having kept at the same time some necessary traditional and familiar symbolics, inherent to packing of these goods. It will allow to increase consumer demand for such goods.
  • the present invention relates basically to the piece goods of food and household purpose and daily demand, supplied to retail trade in individual packings and being, basically, the food or household goods, as well as the goods of household chemistry, which supplied normally to retail trade.
  • this invention does not limited by these goods.
  • the invention may be used also at packing of other piece goods placed in individual packings.
  • the claimed invention results in achieveing the aim to increase consumer demand on the goods because of improving the attractiveness of the goods for the consumer. Images in the form of texts and/or pictures carrying the information, attractive and interesting to a consumer and causing his (hers) positive emotions are placed on packings of the corresponding goods for achieving the aim in view.
  • the aim is achieved because:
  • the proposed method of piece goods packing assumes, that the goods of household character and daily demand supplied to retail trade as separate commodity units (in distinction of the goods which are sold by weight) are portioned and/or placed in individual packings.
  • the “goods” mean, in framework of the present invention, the products of daily demand and individual consumption supplied to retail trade as separate commodity units in a packed form.
  • this invention relates to meal products (milk and dairy products, butter and vegetative oil, canned food, groats, flour and so on), to juices, beverages and alcoholic drinks, to goods of household chemistry (detergent powders, washers and cleaners etc.), to household goods (pieces of soap and so on).
  • the packing of separate units of the goods may be. depending on the goods character, the glass or plastic bottles, the glass, tin or plastic banks, the cardboard or tin boxes, the paper or polymeric packages and wrappers and so on.
  • Symbolics identifying the given goods and carrying out the minimal necessary and obligatory information including, in particular, the name of the goods, some information on their quality and quantity, on the enterprise - manufacturer, on the date of production and so on. is placed on the surface of individual packings of separate commodity units. Other information, besides the readable one, shall be placed on the surface of individual packings, namely, trademarks or logos, decorative elements peculiar to the given goods, and so on.
  • the similar images, identifying the goods, should be unified, i.e. they shall be completely identical on each individual packing of any unit of the concrete goods. Such information may be placed directly on the surface of individual packing or on any carrier fixed on this packing.
  • the additional images shall be placed on the surface of individual packing, except for obligatory symbolics identifying the goods.
  • the additional images are texts and/or pictures attractive to a consumer, and their contents shall be not connected with the goods or its consumer properties and characteristics.
  • the "texts” mean the independent images carrying the readable information, and the “pictures” mean all other independent images, except for textual.
  • Both texts and pictures shall be the images completed on sense, contents and form, which can attract attention and interest of a consumer and cause his (hers) positive emotions.
  • the additional images which are placed on surfaces of individual packings may be of educational, entertaining, instructive or other character attractive to a consumer.
  • the images of advertising character shall not be considered, from this point of view, as attractive to a consumer, which is tired by dominance of advertising, existed everywhere and besides his (hers) wishes.
  • the images of decorative character such as ornaments, vignettes, patterns, graphic figures and so on, also shall not be considered, in framework of the present invention, as attractive to a consumer, because they do not carry any semantic sense. Nevertheless such images may be used as auxiliary elements of the external appearance of the individual packings.
  • the texts may. for example, be riddles, proverbs, sayings, aphorisms, sharades, signs, parting words, wishes, short poems, fragments of poems and prose, and also may carry out the other useful and interesting information.
  • Pictures may, for example, be mysterious ones, rebuses, chess tasks and etudes, or puzzles.
  • the mainest feature of the proposed method is that the images on the surfaces of individual packings of separate commodity units of the homogeneous goods are not identical.
  • images inequality means the non-coincedence of the complete corresponding images, though the separate elements of the images may coincide.
  • the optimum degree of inequality of the images on surfaces of individual packings of separate commodity units should be such, that the probability is minimized of purchase by one consumer of products with the identical images on surfaces of individual packings at purchase at one time of several units of the same goods, as well as at the repeated purchases of these goods.
  • the texts and/or pictures on surfaces of individual packings of separate units of the piece goods of one set shall be, preferably, logically interconnected, for example, by common idea, uniform subjects or in a similar way. It is desirable, that the additional images on surfaces of individual packings shall be bordered from the obligatory identifying images.
  • the proposed piece goods contained in individual packing are characterized in that the additional images placed on its packings have an independed character, and are not connected directly with the goods and its consumer properties.
  • the images may be of entertaining, educational, instructive or other character, attractive to a consumer.
  • the purpose of the additional images placing on individual packings of the goods in the background art was to increase the consumer knowlege about quality of the given goods and about recommended character of its use
  • the purpose of the present invention consists in increase of consumer demand on these goods, because of placing on the goods packing of the images causing positive emotions and carrying the useful information.
  • the following Examples illustrate additionally the essence of the proposal: they are not having, however, any limiting character.
  • the milk is bottled and hermetized in rigid rectangular containers such as "Tetrapack" in volumes of one litre.
  • the minimally necessary obligatory information on the goods was placed previously on the two opposite surfacees of the containers.
  • the additional images which are the short poems presented in the school program were placed on the other two opposite surfaces.
  • the identical poems were repeated 10 times of 100 containers.
  • the probability is insignificant of the purchase in one and the same time by one consumer of two containers which surface bears the identical poems, and the probability is practically excluded of repeated purchase (for example, on the next day) of containers with identical poems.
  • EXAMPLE 2 The branded vine was bottled by 0,75 litre in the glass bottles, then the bottles were tightened.
  • Identical pictures were repeated 40 times of 100 envelopes of pieces of the toilet soap.
  • the probability is rather insignificant of purchase in one and the same time by one consumer of two soap pieces bearing identical pictures on the wrapper, and the probability is small of repeated purchase (for example, in one month time) of a soap piece with the same picture.
  • the implementation of the present invention raises competitiveness of products which are made according to the invention, because of presence on their individual packings of the interesting, various, not repeated, accessible and attractive information causing positive emotions.

Landscapes

  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Auxiliary Devices For And Details Of Packaging Control (AREA)
  • Toys (AREA)
  • Packages (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Cette invention se rapporte à l'emballage de produits que l'on utilise à des fins ménagères élémentaires et au quotidien, et qui sont envoyés vers des magasins de détail sous forme d'unités produites distinctes dans des emballages individuels. Les surfaces des emballages individuels de ces produits comportent en général des symboles qui sont identiques pour tous les produits d'un type et d'une qualité donnés, ce qui permet d'identifier des produits donnés et de les distinguer de produits similaires. Des images supplémentaires, qui se présentent sous forme de texte et/ou de dessins et dont le contenu attire le consommateur, sont appliquées sur les surfaces des emballages individuels afin d'accroître les propriétés d'attraction de ces produits et d'augmenter ainsi la demande pour ces derniers. Les images complémentaires disposées sur les emballages de plusieurs produits d'un même type et de même qualité sont différentes les unes des autres, et leur niveau de différence vise à diminuer les probabilités d'achat, par un consommateur, d'emballages de produits présentant des images identiques. Les textes peuvent par exemple consister en des proverbes, des dictons, des aphorismes, des souhaits, des mots d'adieux, des extraits d'oeuvres littéraires, tandis que les images peuvent consister en des rébus, des dessins mystérieux ou des puzzles. Ces images ont pour but de susciter des sentiments positifs chez le consommateur et de l'attirer de par leur contenu sémantique.
EP99956385A 1998-11-05 1999-11-03 Procede d'emballage de produits et produits emballes d'apres ce procede Ceased EP1127008A1 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
RU98119808 1998-11-05
RU98119808/13A RU98119808A (ru) 1998-11-05 Способ упаковки товара и штучный товар, упакованный этим способом
PCT/RU1999/000413 WO2000027714A1 (fr) 1998-11-05 1999-11-03 Procede d'emballage de produits et produits emballes d'apres ce procede

Publications (1)

Publication Number Publication Date
EP1127008A1 true EP1127008A1 (fr) 2001-08-29

Family

ID=20211875

Family Applications (1)

Application Number Title Priority Date Filing Date
EP99956385A Ceased EP1127008A1 (fr) 1998-11-05 1999-11-03 Procede d'emballage de produits et produits emballes d'apres ce procede

Country Status (5)

Country Link
EP (1) EP1127008A1 (fr)
AU (1) AU1300900A (fr)
CA (1) CA2348424A1 (fr)
EA (1) EA200100508A1 (fr)
WO (1) WO2000027714A1 (fr)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7047207B2 (en) 1999-02-24 2006-05-16 Igor Anatolievich Stavrulov Method for customizing consumer product packaging by varying images appearing on packages

Family Cites Families (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2651862A (en) * 1948-08-20 1953-09-15 John A Fine Display device
US2745596A (en) * 1951-11-23 1956-05-15 Publishers Printing Co Inc Wrappings for chocolate, cookies, candy, and other sweets
FR2095115A7 (fr) 1971-06-03 1972-02-04 Chovin Jean Baptiste
US3760968A (en) * 1971-07-02 1973-09-25 Owens Illinois Inc Composite container article
FR2172929A1 (fr) 1972-02-23 1973-10-05 Labbal Maurice
US5094863A (en) 1990-01-24 1992-03-10 James River Corporation Of Virginia Food package with rip-cord opener
US5620776A (en) 1992-12-24 1997-04-15 James River Corporation Of Virginia Embossed tissue product with a plurality of emboss elements
RU2093903C1 (ru) 1993-07-07 1997-10-20 Максягин Георгий Михайлович Способ рекламирования и рекламный носитель для его осуществления
DE4333462A1 (de) 1993-09-30 1995-04-06 Focke & Co Zigaretten-Packung sowie Materialbahn zum Herstellen einer Innenumhüllung für diese
RU2099798C1 (ru) 1995-12-26 1997-12-20 Александр Николаевич Никитин Способ рекламы товаров и услуг

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See references of WO0027714A1 *

Also Published As

Publication number Publication date
AU1300900A (en) 2000-05-29
WO2000027714A1 (fr) 2000-05-18
EA200100508A1 (ru) 2001-10-22
CA2348424A1 (fr) 2000-05-18

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