EP0939390A2 - Trägerelement als Träger für Reklame sowie Werbe- und Sicherheitshinweise - Google Patents
Trägerelement als Träger für Reklame sowie Werbe- und Sicherheitshinweise Download PDFInfo
- Publication number
- EP0939390A2 EP0939390A2 EP98124168A EP98124168A EP0939390A2 EP 0939390 A2 EP0939390 A2 EP 0939390A2 EP 98124168 A EP98124168 A EP 98124168A EP 98124168 A EP98124168 A EP 98124168A EP 0939390 A2 EP0939390 A2 EP 0939390A2
- Authority
- EP
- European Patent Office
- Prior art keywords
- carrier element
- light
- element according
- speech
- music module
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
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Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F25/00—Audible advertising
- G09F2025/005—Message recorded in a memory device
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F25/00—Audible advertising
Definitions
- the invention relates to a carrier element as a carrier for advertising as well Advertising and safety instructions according to the preamble of the claim 1.
- the object of the present invention is an advertising-effective carrier element to create that the consumer more effective on goods and Offers of goods directly in the product and supply area and thus the consumer and others also eye-catching on certain promotional offers in the individual shelves and compartments, especially in the area of and parked on store shelves presented goods so that the consumer directly referring to the nearby product range is addressed or to the Offers of goods are directed directly, so that it addresses the media Cannot deny access.
- the support element should also can be used where safety instructions are required. A All-round use is therefore intended for the carrier element that the To address consumers and people directly.
- the invention consists of a carrier element in plate or Box shape as a carrier for advertising as well as advertising and safety information with or without illumination or illumination of the surfaces of the support element, being a programmable or preprogrammed voice or Music module with a power source and a mechanical or not optically controlled on / off switch or sensor on the carrier element arranged or integrated into the carrier element, the arrangement of the speech or music module is such that the mechanical or light-optical, by means of manual operation or movement triggered control the commissioning and decommissioning of the Voice or music module by playing back the voice or music recording is triggered.
- a speech or music module in a carrier element it is possible to use pre-programmed, e.g. goods related Texts, spots and the like Like. To address the consumer. By the acoustically emitted text does not become visual to the consumer, but addressed acoustically. High advertising effectiveness is given because he cannot escape the flow of speech.
- the support element according to the invention can be used as advertising, advertising or be used as a notice.
- the control of the voice or music module can be done manually or via mechanical, light-optical or pressure-sensitive sensors are used, e.g. when the buyer or prospect passes by Put the voice or music module into operation using a sensor Switching timer after a predetermined time the sound or voice reproduction is set.
- the carrier element according to the invention can also be used as a sticker become.
- the speech module which is arranged on the carrier element or in the support element is integrated, can be on advertising or any Obtain advertising information, but other reproductions are possible, In particular, it is advantageous if an article-related advertisement from Language module is delivered from.
- the carrier element can be used as a photo advertisement, preferably by illuminating it or illuminating the advertising space itself.
- the carrier element can also be designed as a light box, so that the support elements are illuminated from the inside, so that the Carrier surfaces themselves also used for advertising and advertising can be while the voice or music module in the Interior of such a support element is arranged.
- the carrier element can also be used, with an appropriate design, as a bell panel.
- the Carrier element can be attached anywhere, if this with a self-adhesive Coating is provided. But also by means of a suspension device or a stand device, the support element can be attached on a vertical wall or can be set up on a horizontal Surface.
- the voice or music module can be used with an interval switch for one Interruption of playback and trained for repetitions be. Also the use of the support element as an advertising medium or in showcases, showcases, advertising pillars, fuel pumps etc. Like possible.
- the carrier element e.g. can also have the shape of a bottle or can. Any Design is possible.
- the lamps are controlled when touched or walking past or making certain movements via an on / off switch that is mechanically, can be optically or pressure-controlled, sensors also being used can find.
- the power supply to the lights can either take place externally, also wirelessly or via a in the carrier element integrated battery.
- the advantage of combining a voice and / or music module with Illuminants provide another advantage in that the customer is addressed both acoustically and optically.
- a carrier element 10 is plate-shaped and serves as a medium for advertising as well as advertising and safety information.
- the carrier element 10 can also be box-shaped.
- the carrier element is then preferably with provided with interior lighting, in which case at least one wall surface 11 or 12 of the carrier element 10 from a crystal clear or transparent material, so that the wall surface is illuminated he follows.
- the Carrier element 10 can be provided with wall surface lighting; this is then on one of the outer wall surfaces 11, 12 of the carrier element 10 arranged.
- the carrier element 10 is programmable or preprogrammed Speech and / or music module 20 provided which one of the outer wall surfaces 11, 12 of the carrier element can (Fig. 1 and 4). However, there is also the option of speaking or To integrate music module 20 into the carrier element 10 itself. So for example, the speech or music module 20 can be in a recess 15 arranged in the wall surface 11 of the carrier element 10 be (Fig. 6).
- the arrangement of the speech and / or music module 20 is such that that about the mechanical or optical, by means of manual operation or motion triggered control the commissioning and decommissioning of the Speech and / or music module 20 by reproducing the speech and / or Music recording is triggered.
- the programmable or pre-programmed speech or music module 20 with a voice or music recording is by means of a housing 21 is attached to the carrier element 10.
- Wise trained speech or music module 20 is with a mechanically or optically controlled on and off switch such connected that the commissioning of the Voice or music module by playing back the voice or music recording is triggered.
- the voice or music module 20 itself consists of a housing 21 with a power source, preferably with a battery 22.
- the speech or music module 20 has a at 23 indicated speakers or for recording and playback a Mikrufon speaker unit 24, the on and off switch for the commissioning of the speech or music module either via a mechanical control, e.g. Lever, or via a light-optical Cell / sensor 25 takes place, the light or light beam interruption becomes effective and control currents for the commissioning of the voice module triggers (Fig. 2 and 3).
- the voice or music module 20 is triggered by sound waves just as possible as using a touch keyboard. Also in connection with a motion detector designed in a manner known per se the speech or music module 20 can be switched on and off.
- the actuation of the voice or music module 20 for the Playback of a voice or music recording is always such that for external mechanical, optical, in particular light-optical or Sound wave influences put the speech or music module into operation becomes. Also triggering or putting the voice or music module into operation 20 via a pressure switch is possible. Every type of switch is applicable.
- the voice or music module 20 with its housing 21 in a recess 15 of the carrier element 10 arranged is also the possibility of using a self-adhesive coating 35 the speech or music module 20 with its housing 21 on one of the two outer wall surfaces 11, 12 of the carrier element 10 to be arranged (Fig. 5).
- the housing 21 with the speech or music module 10, the input and Switch 25 or sensor 25 'and the power source 22 is connected to the Carrier element 10 fixed or releasably connected.
- the voice or music module 20 consists of the housing 21 with the Power source, preferably the battery 22, the loudspeaker 23 or a recording and playback with a microphone speaker unit 24 and a mechanical or by means of a light-optical cell 25 or a sensor 25 'controlled on and off switch.
- the Sensor 25 '(fig. 3) is used to control the voice or music module for the speech or music reproduction by e.g. staying in the sensor area People.
- the carrier element 10 is provided with a suspension device in order to to be able to attach to a vertical wall.
- the carrier element 10 with a stand or stand device provided, which makes it possible to use e.g. on Arrange shelves close to the product.
- the carrier element 10 consists of a plastic, a metallic Material, wood, cardboard, film, paper, concrete, glass, ceramics, Leather and fabric-like sheet; all suitable for this Materials can be used.
- the speech module-free outer wall surface 12 (FIG. 4) with a full or partial surface, provided self-adhesive coating 30 by means of a removable Protective sheet 31 is covered, before attaching the carrier element 10 is pulled off a wall surface.
- the carrier element 10 has a Number of lights connected to a power supply 158 or Light-emitting diodes 170 and with the mechanical, light-optical or pressure-controlled On and off switch 25 or with at least one sensor 25 'provided, the lights or light emitting diodes 170 above the Carrier element 10 are arranged distributed on this. So there is Possibility of certain surface areas of the carrier element 10 with a Number of light emitting diodes 170, which can be controlled in the same way are like the speech and / or music module described above 20.
- the lights are also constantly in Operation can be so that they are constantly lit.
- the carrier element 10 instead of individual lights or LEDs 170, the carrier element 10 according to the embodiment of FIG. 8 with a rotating Chaser 160 may be provided, which consists of a number of lights or LEDs 165 and e.g. on the circumference of the support element 10 is arranged on this.
- a running light 160 can on the Carrier element can also be provided with a running arrow 180, for example visual indications of a very specific one to be observed Direction gives the customer, the carrier element itself with corresponding printed instructions can be provided in connection be recorded by the customer with the current arrow 180.
- Fig. 9 shows a known circuit for such an arrow running 180.
- This running light 180 consists of a number of rectangular ones LEDs arranged in an arrow shape.
- the circuit is with only one IC built, which however contains six inverters. Every inverter is with one RC network switched at the output. The inverter output must therefore first charge a capacitor via the resistor before the next inverter can be controlled. Through this circuit the LEDs are activated step by step.
- the IC is designed that it can easily control the LEDs.
- the entire circuit only needs about 50 mA, for example, and can therefore be used without any problems a 9 V battery.
- the individual LEDs can also be in the form of hearts, stars or the like. be used.
- the running light arranged on the carrier element 10 according to FIG. 8 160 may, for example, the known circuit shown in FIG. 10 be used.
- This running light 160 exists depending on the size of the Carrier element 10 from a corresponding number of light emitting diodes.
- the circuit example e.g. eight LEDs on the Q and Q outputs of four data flip-flops. Four LEDs are always lit, the others are out.
- the circuit is started with S1.
- this switch When the supply voltage is switched on, this switch must be in position 1; one then reaches the data input of the first flip-flop 1 ".
- the switch remains in position 1 until the one entered at the beginning 1 "has run through the entire chain; then the switch is set to position 2.
- the Q output of the last flip-flop is then connected to the data input of the first flip-flop. The weir cycles now run automatically.
- the charging and discharging time of capacitor C1 is decisive. Since both times depend on the resistance value in the base circuit (P1 and R10), the frequency of the control pulses and thus the running light frequency can be set with 1.
- the eight LEDs emit relatively little light, which is why If the circuit in the specified version is suitable, for example, for domestic use. If the LEDs are replaced by optocouplers, other lights, such as small incandescent lamps, can be controlled via suitable power levels. In addition to lights, light-emitting diodes 170 and the running light 160 with white light emission, these can can also be designed in such a way that colored light is emitted ll the doormat 10 on or on or in this can be arranged.
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- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Illuminated Signs And Luminous Advertising (AREA)
- Inks, Pencil-Leads, Or Crayons (AREA)
- Freezers Or Refrigerated Showcases (AREA)
Abstract
Description
- Fig. 1
- in einer schaubildlichen Ansicht ein plattenförmiges Trägerelement mit an seiner Seitenwandfläche angeordnetem Sprach- oder Musikmodul mit eingebautern Sensor und Ein- und Ausschalter,
- Fig. 2
- in einer schaubildlichen Ansicht von oben das Gehäuse des Sprach- bzw. Musikmoduls,
- Fig. 3
- in einer schaubildlichen Ansicht die Unterseite des Gehäuses des Sprach- bzw. Musikmoduls,
- Fig. 4
- in einer schaubildlichen Ansicht das Trägerelement mit an der rückseitigen Wandfläche vorgesehenen selbstklebenden Beschichtung,
- Fig. 5
- einen senkrechten Schnitt durch einen Abschnitt des Trägerelementes mit einem an dessen Innenwandfläche angeordneten Sprach- bzw. Musikmoduls,
- Fig. 6
- einen senkrechten Schnitt durch einen Abschnitt des Trägerelementes mit einem in einer Ausnehmung im Trägerelement angeordneten Sprach- bzw. Musikmoduls,
- Fig. 7
- in einer schaubildlichen Ansicht ein Trägerelement mit an diesem angeordneten Leuchtmittel,
- Fig. 8
- in einer schaubildlichen Ansicht ein Trägerelement mit einem umlaufend angeordneten Lauflicht,
- Fig. 9
- eine Schaltung für einen laufenden Pfeil und
- Fig. 10
- eine Schaltung für ein Lauflicht.
Claims (16)
- Trägerelement in Platten- oder Kastenform als Träger für Reklame, sowie Werbe- und Sicherheitshinweisen mit oder ohne Ausleuchtung oder Anleuchtung der Flächen des Trägerelementes (10),
dadurch gekennzeichnet,
daß das Trägerelement (10) ein programmierbares oder vorprogramiertes Sprach- und/oder Musikmodul (20) mit einer Stromquelle (22) und mit einem mechanischen, lichoptischen- oder druckgezteuerten Ein- und Ausschalter (25) oder Sensor (25') aufweist, das an dem Trägerelement (10) angeordnet oder in das Trägerelement (10) integriert ist, wobei die Anordnung des Sprach- oder Musikmoduls (20) derart ist, daß über die mechanische, licht-optische oder druckbeaufschlagte bzw. vermittels Handbetätigung oder Bewegung ausgelöste Steuerung die In- und Außerbetriebnahme des Sprach- und/oder Musikmoduls (20) durch Wiedergabe der Sprach- oder Musikaufzeichnung ausgelöst wird. - Trägerelement nach Anspruch 1,
dadurch gekennzeichnet,
daß das in einem Gehäuse (21) untergebrachte Sprach- und/oder Musikmodul (20) mit einem Ein- und Ausschalter (25) bzw. Sensor (25') und der Stromquelle (22) an einer der beiden Außenwandflächen (11; 12) oder an beiden Außenwandflächen des Trägerelementes (10) angeordnet ist. - Trägerelement nach Anspruch 1,
dadurch gekennzeichnet,
daß das in einem Gehäuse (21) untergebrachte Sprach- und/oder Musikmodul (20) mit einem Ein- und Ausschalter (25) bzw. Sensor (25') und der Stromquelle (22) in das Trägerelement (10) integriert ist. - Trägerelement nach einem der Ansprüche 1 bis 3,
dadurch gekennzeichnet,
daß das Gehäuse (21) mit dem Sprach- und/oder Musikmodul (20), dem Ein- und Ausschalter (25) oder Sensor (25') und der Stromquelle (22) fest oder lösbar mit dem Trägerelement (10) verbunden ist. - Trägerelement nach einem der Ansprüche 1 bis 4,
dadurch gekennzeichnet,
daß das Sprach- und/oder Musikmodul (20) aus einem Gehäuse (21) mit einer Stromquelle, bevorzugterweise einer Batterie (22), einem Lautsprecher (23) bzw. einer Aufnahme- und Wiedergabe mit einem Mikrofon-Lautsprecher-Einheit (24) und einem mechanischen oder vermittels eine lichtoptische Zelle (25) oder Sensor (25') gesteuerten Ein- und Ausschalter besteht. - Trägerelement nach einem der Ansprüche 1 bis 5,
dadurch gekennzeichnet,
daß das Sprach- und/oder Musikmodul (20) mit seinem Gehäuse (21) vermittels einer selbstklebenden Beschichtung (35) an einer der beiden Außenwandflächen (11, 12) des Trägerelementes (10) oder nur an einer der beiden Außenwandflächen (11, 12) befestigt ist. - Trägerelement nach einem der Ansprüche 1 bis 6,
dadurch gekennzeichnet,
daß das Trägerelement (10) mit einer Aufhängevorrichtung versehen ist. - Trägerelement nach einem der Ansprüche 1 bis 6,
dadurch gekennzeichnet,
daß das Trägerelement (10) mit einer Stand- oder Aufstellvorrichtung versehen ist. - Trägerelement nach einem der Ansprüche 1 bis 8,
dadurch gekennzeichnet,
daß das Trägerelement (10) aus einem Kunststoff, einem metallischen Material, Holz, Pappe oder Karton besteht. - Trägerelement nach einem der Ansprüche 1 bis 9,
dadurch gekennzeichnet,
daß die sprachmodulfreie Außenwandfläche (12) des Trägerelementes (10) mit einer vollflächig oder teilflächig aufgetragenen selbstklebenden Beschichtung (30) versehen ist, die mittels eines abziehbaren Schutzblattes (31) abgedeckt ist. - Trägerelement nach einem der Ansprüche 1 bis 10,
dadurch gekennzeichnet,
daß eine der beiden Außenwandflächen (11, 12) des Trägerelementes (10) oder beide Außenwandflächen (11, 12) mit Werbe-, Reklame- oder Hinweisaufdrucken versehen ist. - Trägerelement nach einem der Ansprüche 1 bis 11,
dadurch gekennzeichnet,
daß das Trägerelement (10) mit einer Anzahl von mit einer Stromzufuhr (158) verbundenen Leuchten oder Leuchtdioden (170) versehen ist, die über die Fläche des Trägerelementes (10) verteilt an dieser oder auf dieser oder in Form eines umlaufenden Lauflichtes (160) aus einer Anzahl von Leuchten oder Leuchtdioden (165) am Umfang des Trägerelementes (10) oder ein laufender Lichtpfeil (180) angeordnet sind, wobei die Steuerung der Leuchtmittel über den mechanischen, licht-optisch- oder druckgesteuerten Ein- und Ausschalter (25) oder Sensor (25') erfolgt. - Trägerelement nach einem der Ansprüche 1 bis 12,
dadurch gekennzeichnet,
dass das umlaufende Lauflicht (160) als Werbeträger ausgebildet ist. - Trägerelement nach einem der Ansprüche 1 bis 13,
dadurch gekennzeichnet,
daß die Leuchten und Leuchtdioden (170), der laufende Lichtpfeil (180) oder die Leuchten und Leuchtdioden (165) des umlaufenden Lauflichtes (160) weißes Licht oder Farblicht ausstrahlen. - Trägerelement nach einem der Ansprüche 1 bis 14,
dadurch gekennzeichnet,
daß auf dem Trägerelement (10) Leuchtdioden in Form des Europäischen Symbols mit gelb-leuchtenden Sternen und blauleuchtenden Hintergrund angeordnet sind. - Trägerelement nach Anspruch 15,
dadurch gekennzeichnet,
daß jeder gelb-leuchtende Stern des Europäischen Symbols nach Art des Lichtpfeils (180) ausgebildet und um sich selbst drehend vermittels entsprechender Lauflichter ist.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE29803310U | 1998-02-25 | ||
DE29803310U DE29803310U1 (de) | 1998-02-25 | 1998-02-25 | Trägerelement als Träger für Reklame sowie Werbe- und Sicherheitshinweise |
Publications (2)
Publication Number | Publication Date |
---|---|
EP0939390A2 true EP0939390A2 (de) | 1999-09-01 |
EP0939390A3 EP0939390A3 (de) | 1999-12-22 |
Family
ID=8053197
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP98124168A Withdrawn EP0939390A3 (de) | 1998-02-25 | 1998-12-21 | Trägerelement als Träger für Reklame sowie Werbe- und Sicherheitshinweise |
Country Status (2)
Country | Link |
---|---|
EP (1) | EP0939390A3 (de) |
DE (1) | DE29803310U1 (de) |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
EP1041693A1 (de) * | 1999-04-01 | 2000-10-04 | Axel Benkhardt | Elektrische Vorrichtung, wie Schalter oder Steckdose |
CN108898980A (zh) * | 2018-07-31 | 2018-11-27 | 杭州浙启品牌管理有限公司 | 一种楼宇广告的方法 |
Families Citing this family (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE102008058095A1 (de) | 2008-11-18 | 2010-06-02 | Mba Design & Display Produkt Gmbh | Wandelement mit einem Klangerzeuger |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE3813155A1 (de) * | 1988-04-20 | 1989-11-02 | Fanderl Jun Eduard | Personengesteuerte werbe-text/-musik - durchsage |
US4984098A (en) * | 1986-08-01 | 1991-01-08 | Popad, Inc. | Point of purchase automatically-actuated audio advertising device and method |
WO1997015911A1 (en) * | 1994-09-06 | 1997-05-01 | Tasi Nicholas Paraskevas | Electronic audio/visual message prompter |
-
1998
- 1998-02-25 DE DE29803310U patent/DE29803310U1/de not_active Expired - Lifetime
- 1998-12-21 EP EP98124168A patent/EP0939390A3/de not_active Withdrawn
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US4984098A (en) * | 1986-08-01 | 1991-01-08 | Popad, Inc. | Point of purchase automatically-actuated audio advertising device and method |
DE3813155A1 (de) * | 1988-04-20 | 1989-11-02 | Fanderl Jun Eduard | Personengesteuerte werbe-text/-musik - durchsage |
WO1997015911A1 (en) * | 1994-09-06 | 1997-05-01 | Tasi Nicholas Paraskevas | Electronic audio/visual message prompter |
Cited By (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
EP1041693A1 (de) * | 1999-04-01 | 2000-10-04 | Axel Benkhardt | Elektrische Vorrichtung, wie Schalter oder Steckdose |
CN108898980A (zh) * | 2018-07-31 | 2018-11-27 | 杭州浙启品牌管理有限公司 | 一种楼宇广告的方法 |
Also Published As
Publication number | Publication date |
---|---|
DE29803310U1 (de) | 1998-05-07 |
EP0939390A3 (de) | 1999-12-22 |
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