EP0213396A1 - Advertising method using the outside surfaces of lorries, and advertisement carrier therefor - Google Patents
Advertising method using the outside surfaces of lorries, and advertisement carrier therefor Download PDFInfo
- Publication number
- EP0213396A1 EP0213396A1 EP86110473A EP86110473A EP0213396A1 EP 0213396 A1 EP0213396 A1 EP 0213396A1 EP 86110473 A EP86110473 A EP 86110473A EP 86110473 A EP86110473 A EP 86110473A EP 0213396 A1 EP0213396 A1 EP 0213396A1
- Authority
- EP
- European Patent Office
- Prior art keywords
- advertising
- tarpaulin
- wall
- vehicle
- marked
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Withdrawn
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Classifications
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
Definitions
- the invention relates to a method according to the preamble of claim 1 and to corresponding structural or arrangement-technical means and measures for the application of the method.
- the present invention has therefore only set itself the task of not remedying this particular deficiency, but rather of proposing an overall method for using motor vehicle wall surfaces which also offers the advantage of simply changing and thus updating advertising inscriptions.
- a common feature or common technical teaching in both variants is the structural separation of the actual tarpaulin 1 of the rear of the truck from the advertising surface 2 containing the respective advertising inscription 3 or the like, with a special, inventive embodiment providing that the the respective advertising inscription 3 or the like.
- Printed area 2 is formed as an element separate from the actual tarpaulin 1 and is detachably connected to it.
- the part 2 carrying the advertisement 3 is also designed in a plan-like manner and by means of holding elements such as zippers 4, Velcro fasteners 5, push buttons or the like. is attached to the tarpaulin surface 1.
- these holding elements can e.g. in the vehicle rear wall area on the respective tarpaulin of the body on only two narrow sides corresponding to FIG. 1, or all around as shown in FIG. 2; the same applies to fixed vehicle bodies and fixed advertising media 2.
- Another, within the scope of the technical teaching of the present invention, not shown in the drawing, may consist in the fact that the tarpaulin part 2 or the like carrying the advertisement 3 is pushed into a kind of transparent pocket on or in the vehicle wall 1, specifically either from outside or inside the vehicle hold.
- the present invention ultimately also offers the possibility of double-sided printing of the respective advertising tarpaulin part 2, 3 as well as the equivalent application of at least one of the measures 2 to 5 described above of vehicle bodies, also in tents, sales stands or the like. suitable as a carrier for exchangeable advertising inscriptions.
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- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
- Illuminated Signs And Luminous Advertising (AREA)
Abstract
Description
Die Erfindung bezieht sich auf ein Verfahren nach dem Oberbegriff des Patentanspruchs 1 sowie auf entsprechend bauliche bzw. anordnungstechnische Mittel und Maßnahmen zur Verfahrensanwendung.The invention relates to a method according to the preamble of
Bislang werden im Gegensatz zu festen Fahrzeugflächen vor allem die aufroll- o.ä. lösbaren Planen von Lkw-Aufbauten in nur ganz geringem Maße oder gar nicht als Träger von Werbeinschriften genutzt, was im wesentlichen darauf zurückzuführen ist, daß die aufgedruckten Inschriften und/oder Symbole durch das ständige Hochschlagen oder Aufrollen der Planen beim Be- und Entladen in bereits kürzester Zeit beschädigt und somit unansehnlich werden.So far, in contrast to fixed vehicle surfaces, especially the roll-up or similar. detachable tarpaulin of truck bodies used only to a very small extent or not at all as a medium for advertising inscriptions, which in essence Lichen it is due to the fact that the printed inscriptions and / or symbols are damaged in a very short time by the constant flipping up or rolling up of the tarpaulins during loading and unloading and thus become unsightly.
Die vorliegende Erfindung hat sich deshalb die Aufgabe nur gestellt, diesem speziellen Mangel nicht abzuhelfen, sondern insgesamt ein Verfahren zur Nutzung von Kfz-Wandungsflächen vorzuschlagen, das auch noch den Vorteil des einfachen Wechselns und damit Aktualisierens von Werbeinschriften bietet.The present invention has therefore only set itself the task of not remedying this particular deficiency, but rather of proposing an overall method for using motor vehicle wall surfaces which also offers the advantage of simply changing and thus updating advertising inscriptions.
Gelöst wird diese Aufgabe dabei durch die in Anspruch 1 angegebenen Verfahrensmaßnahmen,deren spezielle bauliche Ausgestaltungen zudem in den Unteransprüchen niedergelegt sind.This object is achieved by the procedural measures specified in
Die Erfindung wird dabei anhand einer Zeichnung in zwei Ausführungsvarianten im folgenden näher erläutert.The invention is explained in more detail below with reference to a drawing in two design variants.
Es zeigen:
- Fig. 1 in schematischer Darstellung eine Fahrzeugrückwandplane mit erfindungsgemäßem Werbeträger und
- Fig. 2 eine Alternativausführung zu Fig. 1.
- Fig. 1 shows a schematic representation of a vehicle rear wall tarpaulin with advertising medium according to the invention and
- 2 shows an alternative embodiment to FIG. 1.
Erfindungsgemäß gemeinsames Merkmal bzw. gemeinsame technische Lehre bei beiden Varianten ist dabei die bauliche Trennung der eigentlichen Abdeckplane 1 der Lkw-Rückseite von der die jeweilige Werbeinschrift 3 o. dgl. enthaltenden Werbefläche 2, wobei in spezieller, erfinderischer Ausgestaltung vorgesehen ist, daß der mit der jeweiligen Werbeinschrift 3 o. dgl. bedruckte Bereich 2 als von der eigentlichen Plane 1 getrenntes Element ausgebildet und mit dieser lösbar verbunden ist.According to the invention, a common feature or common technical teaching in both variants is the structural separation of the
Hierdurch ist es also nicht nur möglich, beschädigte Werbeinschriften in einfacher Weise gegen unbeschädigte auszutauschen, sondern Großspediteure o.ä. Fahrzeugbetreiber können in genauso einfacher Weise ihre Werbung aktualisieren, d.h. dem jeweiligen Kunden, dessen Fracht sie gerade fahren, anpassen, ohne dabei die gesamte Plane wechseln oder eine feste Aufbauwandung umspritzen und neu beschriften zu müssen.This means that it is not only possible to exchange damaged advertising labels for undamaged ones in a simple manner, but also for large freight forwarders or the like. Vehicle operators can update their advertisements just as easily, i.e. adapt to the respective customer whose freight you are driving without having to change the entire tarpaulin or to overmold and rewrite a solid body wall.
In weiterer Ausgestaltung dieses erfinderischen Grundgedankens ist es bei diesem speziellen Anwendungsfall noch vorgesehen, daß das die Werbung 3 tragende Teil 2 ebenfalls planenförmig ausgebildet und mittels Halteelementen wie Reißverschlüssen 4, Klettverschlüssen 5, Druckknöpfen o.ä. auf der Planenoberfläche 1 befestigt ist.In a further embodiment of this inventive concept, it is also provided in this special application that the
Diese Halteelemente können dabei je nach bauartbedingten Strömungsverhältnissen z.B. im Fahrzeugrückwandbereich an der jeweiligen Plane des Aufbaus an nur zwei Schmalseiten entsprechend Fig. 1, oder ringsum gemäß der Darstellung in Fig. 2, befestigt werden; gleiches gilt äquivalent auch bei festen Fahrzeugaufbauten und festen Werbeträgern 2.Depending on the type of flow, these holding elements can e.g. in the vehicle rear wall area on the respective tarpaulin of the body on only two narrow sides corresponding to FIG. 1, or all around as shown in FIG. 2; the same applies to fixed vehicle bodies and
Eine weitere, im Rahmen der technischen Lehre vorliegender Erfindung liegende, zeichnerisch nicht dargestellte Variante, kann noch darin bestehen, daß das die Werbung 3 tragende Planenteil 2 o. dgl., in eine Art Klarsichttasche auf oder in der Fahrzeugwand 1 eingeschoben ist, und zwar entweder von außerhalb oder innerhalb des Fahrzeugladeraumes.Another, within the scope of the technical teaching of the present invention, not shown in the drawing, may consist in the fact that the
Die vorliegende Erfindung bietet letztlich noch die Möglichkeit der doppelseitig gleichen oder unterschiedlichen Bedruckung des jeweiligen Werbeplanenteils 2, 3 sowie auch der äquivalenten Anwendung mindestens einer der zuvor beschriebenen Maßnahmen 2 bis 5 von Fahrzeugaufbauten, ebenfalls bei Zelten, Verkaufsständen o.ä. als Träger für auswechselbare Werbeinschriften geeigneten Werbeflächen.The present invention ultimately also offers the possibility of double-sided printing of the respective
- 1 Rückwandabdeckplane bzw. Wandung eines Fahrzeugaufbaus1 rear wall tarpaulin or wall of a vehicle body
- 2 Werbefläche2 advertising space
- 3 Werbeinschrift3 advertising inscription
- 4 Reißverschluß4 zipper
- 5 Klettverschluß5 Velcro fastener
Claims (6)
gekennzeichnet durch
bauliche Trennung der eigentlichen Fahrzeugwandung, z.B. der Abdeckplane (1) einer Lkw-Rückseite von der die jeweilige Werbeinschrift (3) o.dgl. enthaltenden Werbefläche (2).1. Procedure for using the structures, tarpaulins and. The like of primarily trucks as changeable advertising spaces,
marked by
structural separation of the actual vehicle wall, for example the tarpaulin (1) of a truck rear from which the respective advertising inscription (3) or the like. containing advertising space (2).
dadurch gekennzeichnet ,
daß der mit der jeweiligen Werbeinschrift (3) o. dgl. bedruckte Bereich (2) als von der eigentlichen Wandung (1) getrenntes Element ausgebildet und mit dieser lösbar verbunden ist.2. tarpaulin or other wall surface for applying the method according to claim 1,
characterized ,
that the area (2) printed with the respective advertising inscription (3) or the like is designed as an element which is separate from the actual wall (1) and is detachably connected to it.
dadurch gekennzeichnet ,
daß das die Werbung (3) tragende Teil (2) planenförmig ausgebildet und mittels Halteelementen wie Reißverschlüssen (4), Klettverschlüssen (5), Druckknöpfen o.ä. auf der Wandungsoberfläche (1) befestigt ist.3. wall surface according to claim 2,
characterized ,
that the advertising (3) carrying part (2) is plan-shaped and by means of holding elements such as zippers (4), Velcro (5), push buttons or the like. is attached to the wall surface (1).
dadurch gekennzeichnet ,
daß das die Werbung (3) tragende Planenteil (2) o. dgl. in eine Art Klarsichttasche (nicht dargestellt) auf oder in der Fahrzeugwandung (1) eingeschoben ist.4. tarpaulin according to claim 2,
characterized ,
that the tarpaulin part (2) or the like carrying the advertisement (3) is pushed into a kind of transparent pocket (not shown) on or in the vehicle wall (1).
gekennzeichnet durch
doppelseitig gleiche oder unterschiedliche Bedruckung der Werbefläche (2, 3).5. tarpaulin according to claim 4,
marked by
double-sided same or different printing on the advertising space (2, 3).
gekennzeichnet durch
Anwendung mindestens einer der Maßnahmen (2 bis 5) an den Fahrzeugaufbauten auch bei Zelten, Verkaufsständen o.ä. als Träger für auswechselbare Werbeinschriften geeigneten Werbeflächen.6. tarpaulin or the like according to claims 1 to 5,
marked by
Use of at least one of the measures (2 to 5) on the vehicle superstructure, including in tents, sales stands or the like. suitable as a carrier for exchangeable advertising inscriptions.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
DE19853528057 DE3528057A1 (en) | 1985-08-05 | 1985-08-05 | METHOD FOR THE USE OF THE BACK PANELS OF TRUCK VEHICLE BODIES AS AN ADVERTISING AREA AND A PROPERLY TRAINED PANEL |
DE3528057 | 1985-08-05 |
Publications (1)
Publication Number | Publication Date |
---|---|
EP0213396A1 true EP0213396A1 (en) | 1987-03-11 |
Family
ID=6277739
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
EP86110473A Withdrawn EP0213396A1 (en) | 1985-08-05 | 1986-07-29 | Advertising method using the outside surfaces of lorries, and advertisement carrier therefor |
Country Status (2)
Country | Link |
---|---|
EP (1) | EP0213396A1 (en) |
DE (1) | DE3528057A1 (en) |
Cited By (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE29513847U1 (en) * | 1995-08-29 | 1995-12-14 | intema Industrietextilverarbeitung GmbH, 39108 Magdeburg | Advertising media for motor vehicle tarpaulins |
GB2387953A (en) * | 2002-04-26 | 2003-10-29 | Alan Erasmus | Vehicle display device comprising envelope mounted on a roller |
EP1376518A2 (en) * | 2002-05-10 | 2004-01-02 | Spedian Limited | Display panel for a vehicle |
US7225569B2 (en) | 2004-10-28 | 2007-06-05 | Agripa Holdings Limited | Flexible frame and mutually engageable fastening means |
DE202014003037U1 (en) | 2014-04-02 | 2014-05-20 | Tobias Markiewicz | Mounting system for an information surface on a vehicle body |
EP2927896A1 (en) | 2014-04-02 | 2015-10-07 | Tobias Markiewicz | Fixing system for an information surface on a body of an automobile and method for fixing an information surface to a vehicle structure |
DE102014004710A1 (en) | 2014-04-02 | 2015-10-08 | Tobias Markiewicz | An information surface mounting system on a vehicle body and method of attaching an information surface to a vehicle body |
Families Citing this family (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE9115350U1 (en) * | 1991-12-06 | 1992-02-06 | Wüstefeld - Werbebetrieb, O-1197 Berlin | Large advertising media |
Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2449559A1 (en) * | 1979-02-21 | 1980-09-19 | Regie Publicitaire Transp Pari | SUPPORT FRAME FOR PLACING ON THE SIDES OF A VEHICLE |
EP0078391A1 (en) * | 1981-10-28 | 1983-05-11 | Dambach-Templin GmbH & Co. Werbemittel KG | Arrangement for publicity posters on tarpaulins of lorries |
FR2572832A1 (en) * | 1984-11-07 | 1986-05-09 | Rhone Poulenc Fibres | Means permitting retractable advertising, and method for implementing it |
-
1985
- 1985-08-05 DE DE19853528057 patent/DE3528057A1/en not_active Withdrawn
-
1986
- 1986-07-29 EP EP86110473A patent/EP0213396A1/en not_active Withdrawn
Patent Citations (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
FR2449559A1 (en) * | 1979-02-21 | 1980-09-19 | Regie Publicitaire Transp Pari | SUPPORT FRAME FOR PLACING ON THE SIDES OF A VEHICLE |
EP0078391A1 (en) * | 1981-10-28 | 1983-05-11 | Dambach-Templin GmbH & Co. Werbemittel KG | Arrangement for publicity posters on tarpaulins of lorries |
FR2572832A1 (en) * | 1984-11-07 | 1986-05-09 | Rhone Poulenc Fibres | Means permitting retractable advertising, and method for implementing it |
Cited By (10)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
DE29513847U1 (en) * | 1995-08-29 | 1995-12-14 | intema Industrietextilverarbeitung GmbH, 39108 Magdeburg | Advertising media for motor vehicle tarpaulins |
GB2387953A (en) * | 2002-04-26 | 2003-10-29 | Alan Erasmus | Vehicle display device comprising envelope mounted on a roller |
EP1376518A2 (en) * | 2002-05-10 | 2004-01-02 | Spedian Limited | Display panel for a vehicle |
GB2390731A (en) * | 2002-05-10 | 2004-01-14 | Spedian Ltd | Exterior vehicle advertising panel. |
GB2390731B (en) * | 2002-05-10 | 2004-10-20 | Spedian Ltd | Display panel for a vehicle |
EP1376518A3 (en) * | 2002-05-10 | 2005-12-07 | Spedian Limited | Display panel for a vehicle |
US7225569B2 (en) | 2004-10-28 | 2007-06-05 | Agripa Holdings Limited | Flexible frame and mutually engageable fastening means |
DE202014003037U1 (en) | 2014-04-02 | 2014-05-20 | Tobias Markiewicz | Mounting system for an information surface on a vehicle body |
EP2927896A1 (en) | 2014-04-02 | 2015-10-07 | Tobias Markiewicz | Fixing system for an information surface on a body of an automobile and method for fixing an information surface to a vehicle structure |
DE102014004710A1 (en) | 2014-04-02 | 2015-10-08 | Tobias Markiewicz | An information surface mounting system on a vehicle body and method of attaching an information surface to a vehicle body |
Also Published As
Publication number | Publication date |
---|---|
DE3528057A1 (en) | 1987-03-12 |
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18D | Application deemed to be withdrawn |
Effective date: 19870912 |
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RIN1 | Information on inventor provided before grant (corrected) |
Inventor name: WENDT, CARL A. Inventor name: JAGER, GEORG Inventor name: ULMER, GERHARD |