DE202013000952U1 - Remote controllable display technology on trucks through a combination of electronic paper-based display modules and a GPS unit with the possibility of data exchange via radio technology (GSM) - Google Patents
Remote controllable display technology on trucks through a combination of electronic paper-based display modules and a GPS unit with the possibility of data exchange via radio technology (GSM) Download PDFInfo
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- DE202013000952U1 DE202013000952U1 DE202013000952U DE202013000952U DE202013000952U1 DE 202013000952 U1 DE202013000952 U1 DE 202013000952U1 DE 202013000952 U DE202013000952 U DE 202013000952U DE 202013000952 U DE202013000952 U DE 202013000952U DE 202013000952 U1 DE202013000952 U1 DE 202013000952U1
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- 238000005516 engineering process Methods 0.000 title claims abstract description 8
- 238000006243 chemical reaction Methods 0.000 claims abstract 4
- 230000001419 dependent effect Effects 0.000 description 2
- 238000009434 installation Methods 0.000 description 2
- 238000004140 cleaning Methods 0.000 description 1
- 238000010276 construction Methods 0.000 description 1
- 238000010438 heat treatment Methods 0.000 description 1
- 239000000463 material Substances 0.000 description 1
- 229920000642 polymer Polymers 0.000 description 1
- 239000011241 protective layer Substances 0.000 description 1
- 230000036962 time dependent Effects 0.000 description 1
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
- G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F21/00—Mobile visual advertising
- G09F21/04—Mobile visual advertising by land vehicles
- G09F21/048—Advertisement panels on sides, front or back of vehicles
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
- G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
- G09F9/37—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being movable elements
- G09F9/372—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being movable elements the positions of the elements being controlled by the application of an electric field
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- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Business, Economics & Management (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)
Abstract
Fernsteuerbare Anzeige für Warn- und Werbeinhalte auf der Rückseite von LKW mittels einer Kombination eines GPS-Ortungsmoduls mit der Möglichkeit des Datenempfangs über Funktechnik (Zeichnung 1, Nr. 2) und einem oder mehreren wetterfesten Werbeträgern mit der Anzeigetechnik des elektronischen Papiers (kurz E-Papier oder auch englisch kurz e-paper, E-Paper oder ePaper genannt) (Zeichnung 1, Nr. 1). dadurch gekennzeichnet, dass das elektronische Papier in einem wetterfesten Rahmen eingefasst ist, dass das Modul/die Module an den Hecktüren/-klappen von LKW verbaut werden und eine Datenverbindung (Zeichnung 1, Nr. 4) zu einem GPS-Ortungsmodul mit Datenempfangseinrichtung und Umwandlungsgerät (Umwandlung der über Funk empfangenen Daten in eine auf dem E-Papier-Modulen abbildbare Datei/Grafik) (Zeichnung 1, Nr. 2 & 3) besteht.Remote controllable display of warning and advertising content on the back of a truck by means of a combination of a GPS locating module with the possibility of receiving data via radio technology (Drawing 1, No. 2) and one or more weatherproof advertising media with the display technology of electronic paper (short E- Paper or also short English e-paper, e-paper or ePaper called) (Drawing 1, No. 1). characterized in that the electronic paper is enclosed in a weatherproof frame, that the module (s) are mounted on the rear doors / flaps of trucks and a data connection (drawing 1, no. 4) to a GPS locating module with data receiving means and conversion device (Conversion of the data received by radio into a file / graphic that can be displayed on the e-paper module) (Drawing 1, No. 2 & 3).
Description
1. Stand der Technik1. State of the art
Stand der Technik ist, dass bei der LKW-Werbung Werbeträger mittels Folientechnik auf freien Flächen auf dem Fahrzeug aufgeklebt werden. Dadurch ist die einmal aufgeklebte Werbung nur schwer auswechselbar und fix mit dem Fahrzeug verbunden. Neuere Systeme ermöglichen durch die Verwendung von am Fahrzeug angebrachten Rahmen, in denen plakatähnliche Werbeträger gespannt werden, ein häufigeres Wechseln der Werbeträger.State of the art is that in the truck advertising advertising media are stuck by means of film technology on free surfaces on the vehicle. As a result, once glued advertising is difficult to replace and fixed to the vehicle. Newer systems allow more frequent change of advertising media through the use of vehicle-mounted frames in which billboard-like advertising media are stretched.
2. Probleme2. problems
Probleme, beziehungsweise Schwachstellen, des Systems sind, dass 1. ein hoher materieller Aufwand in der Erstellung der Werbeträger steckt, 2. die Werbebotschaft mit einem Fahrzeug verbunden ist, das seinen Standort nicht aufgrund des Werbeinhaltes wählt, 3. Ein hoher Personalaufwand zum Montieren und Wechseln der Werbeträger von Nöten ist, 4. Die Montage eines Klemmrahmens dazu führt, dass die Hecktüren des Fahrzeugs nicht mehr um 270° geöffnet werden können, da die Klemmrahmen zu weit auftragen und 5. die Werbebotschaft auch hier nur ungezielt gebunden an die Strecken des Fahrzeugs verbreitet werden kann.Problems, or weaknesses, of the system are that 1. a high material expense in the creation of the advertising is infected, 2. the message is associated with a vehicle that does not choose its location due to the advertising content, 3. A high personnel costs for mounting and 4. The installation of a clamping frame means that the rear doors of the vehicle can not be opened by 270 ° because the clamping frames are too far away and 5. the advertising message is only bound untargeted to the tracks of the car Vehicle can be spread.
3. Ziel der Erfindung3. Object of the invention
Es gilt eine Lösung zur Effizienzsteigerung von Werbemaßnahmen an LKW zu finden, die die oben genannten Probleme bewältigt. Die Lösung soll es ermöglichen, den Werbeinhalt auf LKW flexibel zu verändern und zu gestalten und standort- und zeitabhängig Werbeinhalte und Warnmeldungen zu kommunizieren.There is a solution to increase the efficiency of advertising on trucks to find that overcomes the above problems. The solution should make it possible to flexibly change and design the advertising content on trucks and to communicate advertising content and warnings depending on location and time.
4. Die Lösung4. The solution
Durch die Verwendung von elektronischem Papier als Werbeträger wird die gewünschte Flexibilität erreicht. Das im Fahrzeug installierte System (Zeichnung 1) besteht aus 4 Komponenten:
- 4.1. Aus Displaymodulen (
Zeichnung 1, Nr.1 ), welche wiederum aus einer Trägerplatte, dem elektronischen Papier (System) und einer Schutzschicht aus Kunststoff besteht, welche in einen Rahmen eingelassen sind, der die Stabilität und die Wetterfestigkeit gewährleistet (Der Einbau einer Heiz- sowie einer außen angebrachten Reinigungseinrichtung ist optional). Diese werden auf der Rückseite des LKW befestigt. - 4.2. Aus einem GPS Ortungsmodul mit der Möglichkeit des Datenempfangs über Funktechnik (
Zeichnung 1, Nr.2 ), das den Standort des Fahrzeugs an ein Rechenzentrum übermittelt und von dort aus zeit- und ortsabhängig einen Werbeinhalt oder eine Verkehrswarnung zur Darstellung auf den Displaymodulen gesendet bekommt. - 4.3. Aus einer in oder am GPS Ortungsgerät oder in oder am Displaymodul angeschlossenen Recheneinheit, die das empfangene Signal in eine Grafik oder einen Text umwandelt und auf den Displaymodulen abbildet (
Zeichnung 1, Nr.3 ). - 4.4. Aus einer Daten- und Energieverbindung, die die Komponenten miteinander verbindet, um den Datentransfer und die Energieversorgung zu ermöglichen (
Zeichnung 1, Nr.4 )
- 4.1. From display modules (drawing 1, no.
1 ), which in turn consists of a support plate, the electronic paper (system) and a protective layer of plastic, which are embedded in a frame that ensures stability and weather resistance (The installation of a heating and an externally mounted cleaning device is optional). These are fastened to the back of the truck. - 4.2. From a GPS locating module with the possibility of data reception via radio technology (drawing 1, no.
2 ), which transmits the location of the vehicle to a data center and from there, depending on time and location, receives an advertising content or a traffic warning for display on the display modules. - 4.3. From a computing unit connected in or at the GPS locating device or in or on the display module, which converts the received signal into a graphic or a text and images it on the display modules (drawing 1, no.
3 ). - 4.4. From a data and energy connection that connects the components together to enable data transfer and power supply (
Drawing 1, no.4 )
5. Vorteile5. Advantages
Das hier beschrieben System bietet vielfältige Möglichkeiten. Grundsätzlich ist in 2 Kategorien zu unterscheiden. 1. Der Einsatz als Verkehrswarneinrichtung. Hinweise auf extreme Verkehrsverhältnisse können schnell und punktgenau auf den sich auf den betroffenen Streckenabschnitten befindenden Fahrzeugen abgebildet werden (zum Beispiel Warnung vor Falschfahrern). Hierdurch ist ein enormer Sicherheitsgewinn zu erzielen, da das Erreichen der betroffenen Verkehrsteilnehmer nicht von deren Handeln abhängig ist (Verfolgen der Warnungen eines Radiosenders oder Betrieb einer individuellen Warneinrichtung in Navigationssystemen etc.). 2. Der Betrieb als flexibles, orts- und zeitabhängiges Werbesystem. Werbetriebende haben die Möglichkeit, ihren Werbeinhalt exakt an dem für ihre Produkte relevanten Ort und Zeitpunkt zu platzieren. Außerdem ist eine situationsabhängige Schaltung von Werbeinhalten möglich (Staus, Baustellen, etc.). Eine Werbefläche kann somit an vielen verschiedenen Orten von vielen verschiedenen Werbetreibenden gebucht werden, ohne dass hierfür ein Wechsel des Werbeträgers notwendig ist. Anstatt einen LKW mit einem Werbeträger zu bestücken, kann auf hunderte Werbeträger an einem bestimmten Ort zugegriffen werden. Dadurch kann eine enorme Effizienzsteigerung von LKW-Werbung erzielt werden.The system described here offers many possibilities. Basically it is to be distinguished in 2 categories. 1. The use as a traffic warning device. References to extreme traffic conditions can be displayed quickly and precisely on the vehicles on the affected sections of the route (for example warning of wrong-way drivers). This is an enormous gain in security to achieve because the achievement of the affected road users is not dependent on their actions (tracking the warnings of a radio station or operation of an individual warning device in navigation systems, etc.). 2. Operation as a flexible, location and time-dependent advertising system. Advertisers have the opportunity to place their advertising content exactly at the place and time relevant to their products. In addition, a situation-dependent switching of advertising content is possible (traffic jams, construction sites, etc.). An advertising space can thus be booked in many different places by many different advertisers, without the need for a change of the advertising medium is necessary. Instead of equipping a truck with an advertising medium, hundreds of advertising media can be accessed at a specific location. This can be an enormous increase in efficiency of truck advertising can be achieved.
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Application Number | Priority Date | Filing Date | Title |
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DE202013000952U DE202013000952U1 (en) | 2013-01-31 | 2013-01-31 | Remote controllable display technology on trucks through a combination of electronic paper-based display modules and a GPS unit with the possibility of data exchange via radio technology (GSM) |
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DE202013000952U DE202013000952U1 (en) | 2013-01-31 | 2013-01-31 | Remote controllable display technology on trucks through a combination of electronic paper-based display modules and a GPS unit with the possibility of data exchange via radio technology (GSM) |
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DE202013000952U Expired - Lifetime DE202013000952U1 (en) | 2013-01-31 | 2013-01-31 | Remote controllable display technology on trucks through a combination of electronic paper-based display modules and a GPS unit with the possibility of data exchange via radio technology (GSM) |
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Cited By (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
EP3048599A1 (en) | 2015-01-26 | 2016-07-27 | dff solutions GmbH | Display of data on external surfaces of motor vehicles |
EP3082092A1 (en) | 2015-04-17 | 2016-10-19 | Martin Lechner | Display panel for a vehicle and fixed locations |
EP3185235A1 (en) * | 2015-12-21 | 2017-06-28 | Siemens Aktiengesellschaft | Representation of information on a device |
WO2019034262A1 (en) | 2017-08-18 | 2019-02-21 | RoadAds interactive GmbH | Context-dependent display of contents on vehicle surfaces |
-
2013
- 2013-01-31 DE DE202013000952U patent/DE202013000952U1/en not_active Expired - Lifetime
Cited By (7)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
EP3048599A1 (en) | 2015-01-26 | 2016-07-27 | dff solutions GmbH | Display of data on external surfaces of motor vehicles |
EP3082092A1 (en) | 2015-04-17 | 2016-10-19 | Martin Lechner | Display panel for a vehicle and fixed locations |
EP3185235A1 (en) * | 2015-12-21 | 2017-06-28 | Siemens Aktiengesellschaft | Representation of information on a device |
WO2017108533A1 (en) * | 2015-12-21 | 2017-06-29 | Siemens Aktiengesellschaft | Representation of specific information on an apparatus |
RU2697241C1 (en) * | 2015-12-21 | 2019-08-13 | Сименс Акциенгезелльшафт | Presenting specific information on device |
US10453364B2 (en) | 2015-12-21 | 2019-10-22 | Siemens Aktiengesellschaft | Representation of specific information on an apparatus |
WO2019034262A1 (en) | 2017-08-18 | 2019-02-21 | RoadAds interactive GmbH | Context-dependent display of contents on vehicle surfaces |
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R207 | Utility model specification |
Effective date: 20131205 |
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