CN208225374U - The advertising device of accurate statistics audient's situation - Google Patents
The advertising device of accurate statistics audient's situation Download PDFInfo
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- CN208225374U CN208225374U CN201820925207.3U CN201820925207U CN208225374U CN 208225374 U CN208225374 U CN 208225374U CN 201820925207 U CN201820925207 U CN 201820925207U CN 208225374 U CN208225374 U CN 208225374U
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Abstract
The utility model discloses a kind of advertising device of accurate statistics audient's situation.The propagandizing device includes advertising carrier, image collecting device, image processing module, target tracking module and statistical module；Image collecting device connects advertising carrier, for acquiring before advertising carrier image/video information in region to be measured, image processing module grabs the face characteristic data in image/video information and learns its gender and age bracket by algorithm, for the face characteristic data identified in target tracking module tracking video information to guarantee that statistical module no longer does repetition statistics, statistical module real-time statistics enter the quantity and the corresponding gender of face, age bracket, viewing content, viewing time and duration of the face identified in region to be measured.Face recognition technology is applied to advertising results evaluation areas by the advertising device of the utility model, and structure is simple, flexibility is good, can accurately count viewing number and the audient face of advertising, has very high commercial value.
Description
Technical field
The utility model relates to advertising fields, more particularly to a kind of advertising dress of accurate statistics audient's situation
It sets.
Background technique
Advertisement is corporate image propagation, the important channel of product promotion and means.Enterprise passes through lively, fruitful a surname
It passes, the excellent products & services of enterprise and good management level and production technology is transmitted to the public, thus in the public
The corporate image formed in mind, obtains their cognitions and trust to product, and approval and support to enterprise promote enterprise
Going concern and development.Good advertisement can help in the items such as trade mark, performance, the purposes of consumer's awareness and understanding extensive stock
Hold, to play the role of transmitting information, links up production and marketing.Good advertisement can play the interest and emotion of induction consumer, cause
Consumer buys the desire of the commodity, promotes the purchase action of consumer.Good advertisement the image of brand, meaning and can disappear
The social environment and culture background of expense person connects, and consumer is made to generate brand loyalty.
In view of the importance of advertisement, investment of the enterprise usually in advertisement is also huge, but often to advertising results
And the number of commercial audience is difficult to determine, obscures the flow of the people that general estimation is passed through and often imitates with actual flow of the people and advertisement
Fruit differs greatly.In addition since industry competition fierceness is not excluded for a small number of advertising companies (advertisement terminal operator) to strive for advertisement
It launches client (businessman to advertise) and exaggerates data therein, cause advertisement to launch client's dispensing effect and have a greatly reduced quality, not only
Delay the valuable marketing time, wastes the promotion resource of relative arrangement, also have lost a large number of advertising expenditure.Therefore, how to allow
The a certain advertisement truthful advertisement value of client's objective appraisal is launched in advertisement becomes extremely important problem.
The prior art, there are relevant number metering, statistical system or equipment for advertisement terminal, such as publication numbers
For viewer's technological system of 102385716A and with the billboard of the system, the advertisement terminal of Publication No. 201936350U
Wireless network sense counter device etc., it is multiple to there is structure in the metering device or system of these prior arts that disclosed
Miscellaneous, higher cost, continuous data is not objective, cannot achieve to advertisement dispensing client and intuitively embodies the advertisement terminal position flow of the people
Effect, and it is big to the change of existing advertisement terminal, be unfavorable for promoting the use.Meanwhile it is wide for the electrical screen of popular
Announcement system can not be precisely to each advertisement in multiple advertisements when taking turns the multiple advertisements of stream broadcasting or playing some advertisement video
Or audient's situation of some content of single advertisement video is precisely counted.Separately have and human temperature is utilized using infrared sensor
The quantity of the radiation detection advertisement viewing stream of people is spent, but infrared penetration ability is poor, is easy by environmental disturbances, in environment complex area
Domain cannot effectively detect stream of people's parameter.Therefore be badly in need of it is a kind of can to the advertisement in propagation carry out flow of the people and crowd audient face essence
The advertising device really counted.
Utility model content
The purpose of the utility model is to overcome above-mentioned technical problems, provide a kind of accurately statistics flow of the people and crowd audient face
Advertising device.
A kind of advertising device of accurate statistics audient's situation, including advertising carrier, image collecting device, image procossing
Module, target tracking module and statistical module；Described image acquisition device, described image processing module, the target tracking mould
Block and the statistical module are electrically connected to each other；Described image acquisition device connects the advertising carrier, for acquiring the publicity
Image/video information in region to be measured, described image processing module grab face characteristic number in described image video information before carrier
Its gender and age bracket are learnt according to and by algorithm, and the face that the target tracking module tracking has identified is to guarantee
It states statistical module and no longer does repetition statistics, the statistical module real-time statistics enter the face identified in region to be measured
Quantity and the corresponding gender of face and age bracket.
In a kind of preferred embodiment of the advertising device of accurate statistics audient's situation provided by the utility model, also
Including timing module, the timing module and described image processing module, the target tracking module, the statistical module are mutual
Electrical connection, the timing module record each face characteristic data identified from be identified to disappear it is continued when
It is long, the statistical module also count time point when each face characteristic data are crawled and duration and this when
Between put and duration in the ad content that is shown.
In a kind of preferred embodiment of the advertising device of accurate statistics audient's situation provided by the utility model, institute
Stating advertising carrier is the combination of any one or more in electronic medium and/or paper media.
In a kind of preferred embodiment of the advertising device of accurate statistics audient's situation provided by the utility model, institute
It states image collecting device and removably connects the advertising carrier.
In a kind of preferred embodiment of the advertising device of accurate statistics audient's situation provided by the utility model, institute
Stating image collecting device includes camera.
Compared with prior art, the advertising device of accurate statistics audient's situation provided by the utility model has following
The utility model has the advantages that
One, the advertising device assesses face recognition application in advertising results, passes through the target tracking module
Face tracking is carried out, can prevent from repeating to count, realize the accurate statistics to flow of the people in region to be measured before the advertising carrier, together
When face time of occurrence point and the time point are played in conjunction with the timing module and statistical module advertisement and face when stopping
Length is counted, and the accuracy rate of advertising results assessment is improved, and provides further reliable reference frame to advertising results assessment.
Two, the corresponding gender of face and age bracket are identified by described image processing module, by statistics, is beneficial to wide
Announcement crowd's audient's surface analysis steps further again to realizing that advertisement accurately is launched, has very high business use value.
Three, the advertising carrier is the combination of any one or more in electronic medium and/or paper media, and flexibility is good,
It is not limited to certain carrier, is had a wide range of application, practicability is good.
Four, described image acquisition device removably connects the advertising carrier, first has the advantages that flexibility is good, and two
Then maintenance cost is low, when any one generates failure in the two, need to only correspond to and replace device to be repaired, without complete
Portion's replacement.It, can be according to the mode of the advertising carrier, size dimension and its mounting means flexible choice figure in specific real-time mode
As the type and its focal length of acquisition device, mounting means etc..
Five, the advertising device does not save human face five-sense-organ image collected, and only carries out feature
Statistics preferably protects public privacy while having saved hardware cost.
Detailed description of the invention
Fig. 1 is the structural schematic diagram of the advertising device of accurate statistics audient's situation provided by the utility model；
Fig. 2 is advertising device work flow diagram shown in Fig. 1.
Specific embodiment
The utility model embodiment provides a kind of advertising device, for accurately counting audient's flow of the people, improves wide
The assessment efficiency of effect is accused, help realizes that accurately advertisement is launched.
It is practical below in conjunction with this to enable the purpose of this utility model, feature, advantage more obvious and understandable
Attached drawing in new embodiment, the technical scheme in the utility model embodiment is clearly and completely described, it is clear that under
The described embodiments are only a part of the embodiments of the utility model in face, and not all embodiments.Based in the utility model
Embodiment, those skilled in the art's every other embodiment obtained fall within the protection scope of the utility model.
Term " includes " in the specification and claims of the utility model and above-mentioned attached drawing and " having " and he
Any deformation, it is intended that cover it is non-exclusive include, so as to a series of process, method comprising units, system, product
Or equipment is not necessarily limited to those units, but be not clearly listed or for these process, methods, product or set
Standby intrinsic other units.
The advertising device provided by the embodiment of the utility model assesses face recognition application in advertising results, leads to
It crosses target tracing module and carries out face tracking, can prevent from repeating to count, realize to the stream of people in region to be measured before the advertising carrier
The accurate statistics of amount improves advertisement evaluations efficiency.It is described in detail below.
Refering to Figure 1, accurately counting the structural schematic diagram of the advertising device of audient's situation for the utility model.
The advertising device 1 of accurate statistics audient's situation includes advertising carrier 11, image collecting device 12, image processing module
13, target tracking module 14, statistical module 15 and timing module 16；Wherein, described image acquisition device 12, described image processing
Module 13, the target tracking module 14, the statistical module 15 and the timing module 16 are electrically connected to each other.
The advertising carrier 11 is the combination of any one or more in electronic medium and/or paper media.It can be electronics
Advertisement screen is also possible to papery propaganda board, all dresses that can be used as advertising carrier and need to carry out advertising results assessment
Set the advertising carrier that all can be used as the utility model.
Described image acquisition device 12 connects the advertising carrier 11, for acquiring region to be measured before the advertising carrier 11
Interior image/video information.Region to be measured is according to the actual situation or gray requirement is set.Preferably, described image acquires
Device 12 selects camera, can be imaged according to the mode of the advertising carrier 11, size dimension and its mounting means flexible choice
The type of head and its focal length, mounting means etc., are not easy affected by environment.Described image acquisition device 12 is removably connected to institute
Advertising carrier 11, including but not limited to screw thread, bolt, clamping, spline connection etc. are stated, is selected with specific reference to actual conditions.
First dismountable connection has the advantages that flexibility is good, second maintenance cost is low, in described image acquisition device 12 and described
When any one in 11 the two of advertising carrier generates failure, it need to only correspond to and replace device to be repaired, more without whole
It changes.
Described image processing module 13 extracts characteristics of human body's information, such as human face five-sense-organ figure in described image video information
Picture, face characteristic data and its its gender, age bracket, the technology of this respect is highly developed at present, such as passes through GPU figure
Processor integrates the technologies such as human body attributive analysis and the recognition of face of Baidu AI open platform, and this will not be repeated here.
The target tracking module 14 tracks the face characteristic data that described image processing module 13 has identified, prevents
It only repeats to count.
The quantity and the corresponding gender of each face, year for the face that 15 real-time statistics of statistical module have identified
Age section, the time point of viewing advertisement, stay time and the ad content of viewing.
The timing module 16 and described image processing module 13, the target tracking module 14, the statistical module 15
It is electrically connected to each other, passes through the target tracking module 14 for recording the face that described image processing module 13 has identified
Tracking is from appearance to the duration that disappears, it can be learnt that in the advertisement at the time point of viewing advertisement, stay time and viewing
Hold.
Referring to Fig. 2, for advertising device work flow diagram shown in Fig. 1.
S1: described image acquisition device 12 acquires before the advertising carrier 11 image/video information in region to be measured；
S2: described image processing module 13 identifies face characteristic data in described image video information and is obtained by algorithm
Know its corresponding gender and age bracket；
S3: the target tracking module 14 tracks the face identified, and the record of timing module 16 has identified
The human face five-sense-organ image out occurred to the duration that disappears；
S4: the face quantity and the corresponding gender of each face, age that 15 real-time statistics of statistical module have identified
Section, the time point of viewing advertisement, stay time and the ad content of viewing.
Compared with prior art, it is provided by the utility model it is accurate statistics audient's situation advertising device 1 have with
It is lower the utility model has the advantages that
One, the advertising device 1 assesses face recognition application in advertising results, passes through the target tracking module
14 carry out face tracking, can prevent from repeating to count, realize the accurate system to flow of the people in region to be measured before the advertising carrier 11
Meter, advertisement and people in combination with the timing module 16 and statistical module 15 to face time of occurrence point and time point broadcasting
Face stay time is counted, and is provided further reliable reference frame to advertising results assessment, is improved advertising results assessment
Accuracy rate.
Two, face gender and age bracket are identified by described image processing module 13, by statistics, is beneficial to advertiser
Group's audient's surface analysis steps further again to realizing that advertisement accurately is launched, has very high business use value.
Three, the advertising carrier 11 is the combination of any one or more in electronic medium and/or paper media, flexibility
It is good, it is not limited to certain carrier, is had a wide range of application, practicability is good.
Four, the advertising device 1 does not save human face five-sense-organ image collected, and only carries out feature
Statistics preferably protects public privacy while having saved hardware cost.
The above description is only the embodiments of the present invention, and therefore it does not limit the scope of the patent of the utility model, all
Equivalent structure or equivalent flow shift made based on the specification and figures of the utility model, is applied directly or indirectly in
Other relevant technical fields, are also included in the patent protection scope of the utility model.
Claims (5)
1. a kind of advertising device of accurate statistics audient's situation, which is characterized in that including advertising carrier, image collector
It sets, image processing module, target tracking module and statistical module；It is described image acquisition device, described image processing module, described
Target tracking module and the statistical module are electrically connected to each other；Described image acquisition device connects the advertising carrier, for adopting
Collect before the advertising carrier that image/video information, described image processing module grab in described image video information in region to be measured
Face characteristic data simultaneously learn that its gender and age bracket, the target tracking module track the people identified by algorithm
To guarantee that the statistical module no longer does repetition statistics, the statistical module real-time statistics enter in region to be measured have been identified face
The face quantity and the corresponding gender of face and age bracket.
2. accurately counting the advertising device of audient's situation according to claim 1, which is characterized in that further include timing mould
Block, the timing module and described image processing module, the target tracking module, the statistical module are electrically connected to each other, institute
It states timing module and records each face characteristic data identified from being identified to disappearance institute duration, the statistics
Module also count time point when each face characteristic data are crawled and duration and the time point and it is lasting when
The ad content shown in long.
3. accurately counting the advertising device of audient's situation according to claim 1, which is characterized in that the advertising carrier
For the combination of any one or more in electronic medium and/or paper media.
4. accurately counting the advertising device of audient's situation according to claim 1, which is characterized in that described image acquisition
Device removably connects the advertising carrier.
5. accurately counting the advertising device of audient's situation according to claim 1, which is characterized in that described image acquisition
Device includes camera.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201820925207.3U CN208225374U (en) | 2018-06-14 | 2018-06-14 | The advertising device of accurate statistics audient's situation |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201820925207.3U CN208225374U (en) | 2018-06-14 | 2018-06-14 | The advertising device of accurate statistics audient's situation |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110689367A (en) * | 2019-08-21 | 2020-01-14 | 深圳壹账通智能科技有限公司 | Data acquisition method and device, computer device and storage medium |
| CN110889726A (en) * | 2019-11-26 | 2020-03-17 | 上海新储集成电路有限公司 | Device and method for customizing advertisement delivery |
| CN111028014A (en) * | 2019-12-11 | 2020-04-17 | 秒针信息技术有限公司 | Method and device for evaluating resource delivery effect |
| CN112634797A (en) * | 2020-12-31 | 2021-04-09 | 上海麦景广告有限公司 | Advertisement propaganda system with health information prompt facility |
-
2018
- 2018-06-14 CN CN201820925207.3U patent/CN208225374U/en active Active
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110689367A (en) * | 2019-08-21 | 2020-01-14 | 深圳壹账通智能科技有限公司 | Data acquisition method and device, computer device and storage medium |
| CN110889726A (en) * | 2019-11-26 | 2020-03-17 | 上海新储集成电路有限公司 | Device and method for customizing advertisement delivery |
| CN111028014A (en) * | 2019-12-11 | 2020-04-17 | 秒针信息技术有限公司 | Method and device for evaluating resource delivery effect |
| CN112634797A (en) * | 2020-12-31 | 2021-04-09 | 上海麦景广告有限公司 | Advertisement propaganda system with health information prompt facility |
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