CN206969324U - A kind of packaging structure with identification code - Google Patents
A kind of packaging structure with identification code Download PDFInfo
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- CN206969324U CN206969324U CN201720710999.8U CN201720710999U CN206969324U CN 206969324 U CN206969324 U CN 206969324U CN 201720710999 U CN201720710999 U CN 201720710999U CN 206969324 U CN206969324 U CN 206969324U
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Abstract
The utility model discloses a kind of packaging structure with identification code, packaging structure includes package body and content opaque in package body, the package body front has identification code unit, code pattern of the identification code unit by background and in background forms, the package body has the substrate color lump in face of identification code unit positioned at the back side of identification code unit, the area of the substrate color lump is sufficient so that whole identification code unit Complete Mappings above, the code pattern of the identification code unit is transparent, the background of the identification code unit is identical with the color of the content or slightly deep, the substrate color lump is to have obvious aberration and deeper color with the background, make barcode scanning become simple using the utility model and can effectively prevent from stealing to brush.
Description
Technical field
It the utility model is related to packaging field, more particularly to a kind of packaging structure with identification code.
Background technology
Carry out the green grass or young crops that vast brand business is firmly got with " face-to-face " interactive marketing pattern of consumer by the platform of big data
Look at, this new marketing activity can also directly get through brand except that to brand short, adaptable and fast sales achievement can be brought to contribute
Communicative channel between consumer, businessman is allowed at every moment to understand real demand and the market trend of consumer.
To confirm real customer identification, the unique identifier being arranged in packaging often is made to hide processing by we,
Hiding identification code could be identified to ensure that consumer opens or destroyed packaging after completing purchase.A lot of use sets code now
Within a package then the mode of side is distinguished, the participation experience meeting to consumer, it is necessary to consumer is careful peels off endowed region
Band have some it is cumbersome, and some materials tear property it is excessively poor, very bad experience sense can be brought to consumer.Consumed to improve
The experience of person is, it is necessary to develop a kind of more easy identification code concealing technology.
For identification code, dark code pattern (being usually black), the pattern of light background (being usually white) composition
Usually code, it is on the contrary then be radix-minus-one complement.Common identification terminal (such as mobile phone, scanner) can only distinguish code, and radix-minus-one complement is not
It can distinguish.
The A of Chinese patent specification CN 103268508 disclose a kind of beverage bottle label with identification code, the identification code
There is the identification code identification region being made up of background area and identification code pattern in front, the background area is transparent, identification
Code pattern color it is close with content color or slightly shallow, the label connected at both ends to be formed closing cover after, the label is being carried on the back
The position that face is located at identification code identification region opposite has the background coating to be presented a contrast with pattern color for facing identification region,
The label has following deficiency：
When light source abundance occasion is distinguished with 45° angle, transparent region causes original hide due to light reflection whiting
The identification code of design, which is still able to form code, to be read, therefore Quick Response Code has by malicious consumer when doing special promotion
The risk of brush can be stolen by not buying product.Confusion so can be not only brought to advertising campaign, while can also bring interests to businessman
With the infringement of reputation, and invade normal consumer it is legal obtain promotional incentive right.
Utility model content
The technical problems to be solved in the utility model is to provide the bag with identification code that a kind of identification code is not easy stolen brush
Assembling structure, to overcome the shortcomings of the prior art.
The utility model is that solve above-mentioned technical problem by following technical proposals：
A kind of packaging structure with identification code, it is opaque interior in package body with being located at that the packaging structure includes package body
Tolerant, package body front has the identification code unit that the code pattern by background area and in background area is formed, package body
Have positioned at the back side of identification code unit in face of identification code unit and the substrate color lump that is presented a contrast with identification code cell colors,
The area of substrate color lump is sufficient so that whole identification code unit Complete Mappings above, and the code pattern in identification code unit is
Bright, the background area of identification code unit is identical with the color of the content or slightly deep, and substrate color lump is and identification code background area
Domain has obvious aberration and deeper color.
Recognition unit and substrate color lump can be directly printed on package body, and package body can also include label, label
It is coated on package body, recognition unit and substrate color lump are on label.
Package body is that entire body is transparent or in the position local transparent with the unit and substrate unit.
Label substrate is transparent or in the position local transparent with the unit and substrate unit.
Package body can be flexible package or hard packing body, and content can be with right and wrong transparency liquid or outstanding mixed shape liquid
Or nontransparent colloid or nontransparent solid.
As a kind of improvement of the present utility model, it is placed in the middle or top that the identification code is located at relative packing material short transverse
In the range of, avoid obvious special-shaped region or the chamfered region of packing material.
The utility model also provides a kind of reading method of the identification code of above-mentioned packaging structure, and this method is：Described in consumption
The content in package body so that do not have content barrier described to cause between identification code unit and the substrate color lump
The color of substrate color lump finally forms code pattern through the code pattern of the recognition unit in the region of the identification code unit
Dark, background light color identification icon, is finally scanned with handheld terminal to the identification icon.
Positive effect of the present utility model is：Not yet consumed in product using the identification code after the packaging structure
When, the color of content shows through transparent code pattern, so that the code pattern colour of identification code is identical with content color
Or it is similar, obvious contrast can not be formed with identification code background color so as to be unable to barcode scanning.Before content is not consumed, even in
When light source abundance occasion is distinguished with 45° angle, reflective and transparent code pattern is reflective, at this moment the region of identification code unit
" radix-minus-one complement " that yard pattern turns white, background is dark is inside also can be only formed, still can not equally be read, avoid by reflective
To enter the possibility of pirate brush, after content consumption, the substrate color lump positioned at the identification code back side is through transparent code pattern and identification
The color of code background forms aberration so as to success barcode scanning, has barcode scanning convenient and can prevent from stealing the characteristic brushed.
Brief description of the drawings
Fig. 1 is front view when the utility model is designed using flask；
Fig. 2 is side view when the utility model is designed using flask；
Fig. 3 is front view when the utility model is designed using packaging bag；
Fig. 4 is side view when the utility model is designed using packaging bag.
Wherein：1- flasks, 2- labels, 3- identification code units, 4- barcode scannings explanation, 5- substrate color lumps, 21- packaging bags,
22- contents, 25- sealings.
Embodiment
It is preferred embodiment below, and become apparent from intactly illustrating the utility model with reference to accompanying drawing.
Embodiment 1：
As depicted in figs. 1 and 2, the packaging structure includes package body and opaque content in package body, packaging
Body is the transparent flask 1 of entire body, and content is the outstanding mixed shape liquid of opaque light color, and label 2 is coated on flask 1
On, the front of label 2 has identification code unit 3, and code pattern of the identification code unit 3 by background and in background forms, and label 2 exists
There is the substrate color lump 5 in face of identification code unit 3 positioned at the back side of identification code unit 3, the area of substrate color lump 5 is sufficient so that whole
The individual Complete Mappings of identification code unit 3 have a barcode scanning to illustrate 4 above, positioned at the lower section of label 2, the code figure of identification code unit 3
Case is transparent, and the background of identification code unit 3 is identical or slightly deep with the color of outstanding mixed liquid filling in flask 1, basic stimulus
Block 5 is to have obvious aberration and deeper color with background, and the top of flask 1 has opening, bottle cap is stamped in opening.
Identification code unit 3 identifies according to following steps：The content in package body is consumed, allows identification code unit 3 to expose, makes
Obtaining does not have content barrier between recognition unit and substrate color lump, the color of substrate color lump 5 can be saturating through transparent code pattern
Shoot out, at this moment, recognition unit region just shows the dark clearly identification icon of background light color, code pattern, by identification code
Unit 3 is aligned with substrate color lump 5, is scanned using hand-held code recognition terminal-pair identification icon so as to complete recognition process.
Embodiment 2：
As shown in Figure 3 and Figure 4, the packaging structure includes soft packaging bag 21 and the filling content in packaging bag 21
22, content 22 is the outstanding mixed shape liquid of opaque light color, and the front direct spraying of packaging bag 21 has by background and positioned at background
In the identification code unit 3 that forms of code pattern, barcode scanning illustrates 4 below the identification code unit, on bag body on be provided with sealing 25,
Packaging bag 21 has in face of identification code unit 3 positioned at the back side of identification code unit 3 and presented a contrast with the color of identification code unit 3
Substrate color lump 5, the area of substrate color lump 5 is sufficient so that the whole Complete Mappings of identification code unit 3 above, identification code unit 3
Code pattern to be transparent, the background of identification code is identical with the color of content or slightly deep, and substrate color lump 5 is than identification code unit 3
Background there is obvious aberration and deeper color.
Identification code unit 3 identifies according to following steps：The content identification code unit 3 to run out in package body exposes, so
Illustrate that the flattening of bag body is made opposite dark color substrate color lump 5 be lining in below identification code by 4 according to barcode scanning afterwards, at this moment, the face of substrate color lump 5
Color can transmit through transparent code pattern, and at this moment, it is light, pattern dark color clear that recognition unit region just shows background
Clear identification icon, it is scanned with hand-held code terminal-pair identification icon, completes the recognition of identification code and the ginseng of interactive event
With.
In addition：Except being covered by label 2, identification code unit 33 can also be directly printed on flask 1, and ampuliform is held
Device 1, can also be in the position local transparent with identification code unit 3 and substrate color lump 5 in addition to transparent or semitransparent；
The base material of label 2 be it is transparent or in the position local transparent with identification code unit 3 and substrate color lump 5, this
When flask 1 for should be entire body transparent；
Packaging bag 21 can be single layer structure or be combined with two layers and more than two layers that identification code unit 3 can position
Between two layers of the material of packaging bag 21 with prevent spraying ink contamination content 22；
In addition, the content in above-described embodiment can be opaque adopting dark liquid or opaque outstanding mixed shape liquid or non-
Transparent solid；The identification code unit of packaging structure can be located at packing material short transverse model placed in the middle or top in above-described embodiment
In enclosing, avoid obvious special-shaped region or the chamfered region of packing material so that when content is not consumed completely can barcode scanning simultaneously
Barcode scanning success rate is improved, all similar improve are all fallen within rights protection scope of the present utility model.
After the packaging structure, identification code is when product is not yet consumed, code pattern color and the content face of identification code
Color is identical or slightly deep, can not form obvious contrast with identification code background color so as to be unable to barcode scanning.Before content is not consumed,
Even in when light source abundance occasion is distinguished with 45° angle, reflective and transparent code pattern is reflective, at this moment identification code unit
Region in also can be only formed " radix-minus-one complement " that yard pattern turns white, background is dark, it is same or can not be read, avoid logical
Cross it is reflective come enter the possibility content of pirate brush consumption after, positioned at the identification code back side substrate color lump through transparent code pattern with
The color of identification code background forms aberration so as to success barcode scanning, has barcode scanning convenient and can prevent from stealing the characteristic brushed.
Claims (9)
1. a kind of packaging structure with identification code, including package body and the opaque content in package body, the bag
Dress body front has identification code unit, and code pattern of the identification code unit by background and in background forms, the packaging
Body has the substrate color lump in face of identification code unit positioned at the back side of identification code unit, and the area of the substrate color lump is enough to make
Whole identification code unit Complete Mappings are obtained above, it is characterised in that：
The code pattern of the identification code unit to be transparent, the background of the identification code unit it is identical with the color of the content or
Slightly deep, the substrate color lump is to have obvious aberration and deeper color with the background.
2. the packaging structure according to claim 1 with identification code, it is characterised in that：The recognition unit and the lining
Background color block is on the package body.
3. the packaging structure according to claim 1 with identification code, it is characterised in that：Also include label, the mark
Label are coated on the package body, and the recognition unit and the substrate color lump are on the label.
4. the packaging structure with identification code according to Claims 2 or 3, it is characterised in that：The package body entire body is saturating
It is bright or in the region local transparent with the unit and substrate unit.
5. the packaging structure according to claim 3 with identification code, it is characterised in that：The label substrate it is transparent or
In the region local transparent with the unit and substrate unit.
6. the packaging structure according to claim 1 with identification code, it is characterised in that：The package body is flexible package
Or hard packing body.
7. the packaging structure according to claim 1 with identification code, it is characterised in that:The content is nontransparent liquid
Body or outstanding mixed shape liquid or nontransparent colloid or nontransparent solid.
8. the packaging structure according to claim 1 with identification code, it is characterised in that:The identification code is located at relative bag
Fill in thing short transverse scope placed in the middle or top, avoid packing material substantially special-shaped region or chamfered region.
9. the packaging structure according to claim 1 with identification code, it is characterised in that：The identification code be one-dimension code or
Quick Response Code.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201720710999.8U CN206969324U (en) | 2017-06-19 | 2017-06-19 | A kind of packaging structure with identification code |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201720710999.8U CN206969324U (en) | 2017-06-19 | 2017-06-19 | A kind of packaging structure with identification code |
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| Publication Number | Publication Date |
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| CN206969324U true CN206969324U (en) | 2018-02-06 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201720710999.8U Active CN206969324U (en) | 2017-06-19 | 2017-06-19 | A kind of packaging structure with identification code |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107150860A (en) * | 2017-06-19 | 2017-09-12 | 上海凌脉网络科技股份有限公司 | The reading method of packaging structure and its identification code with identification code |
-
2017
- 2017-06-19 CN CN201720710999.8U patent/CN206969324U/en active Active
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107150860A (en) * | 2017-06-19 | 2017-09-12 | 上海凌脉网络科技股份有限公司 | The reading method of packaging structure and its identification code with identification code |
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