Summary of the invention
The purpose of this utility model: a kind of video tab system that utilizes smart mobile phone is provided, the indispensable information of Product labelling in the mode of video frequency program, demonstrate to the consumer in vivid descriptions, and is save video player hardware, reduces cost, economized on resources, avoids waste; And raising Antiforge inquiry rate.
The technical solution of the utility model is as follows.
A kind of video tab system is characterized in that comprising: the Website server (3) that 1. stores product (1) video information (8); 2. be printed with the label (2) of two-dimension code (9) China ink layer, this label (2) is arranged on the product (1); 3. the smart mobile phone (11) that has the two-dimension code scan function, this smart mobile phone (11) is by radio data network (10) and Website server (3) UNICOM.The consumer uses the two-dimension code (9) on smart mobile phone (11) the scanning label (2) with two-dimension code scan function, opens the video information (8) of scanning recognition link network address, download or broadcast product (1) out.
In order to possess simultaneously antifalse effect, also in order to improve the Antiforge inquiry rate, to strengthen the fake products discovery rate, the fiber (4) that has some stochastic distribution on the described label (2) is printed with a label sequence number (6) at least on every piece of label (2); It is inner that the random distribution characteristic photo of the upper fiber (4) of label (2) also is stored in Website server (3); The random distribution characteristic photo of fiber (4) is inner together with the smart mobile phone (11) that video information (8) is downloaded to the consumer in the lump.
In order to possess simultaneously better antifalse effect, simultaneously also in order more easily product to be carried out logistics management, described label (2) has been embedded in RFID label (12); The information of the related products (1) of record is also inner at Website server (3) with label sequence number (6) corresponding stored in the RFID label (12); The random distribution characteristic photo of the information of the related products (1) of record and fiber (4) in the RFID label (12), also have the video information (8) of product (1), the smart mobile phone (11) that is downloaded in the lump the consumer is inner.
In order to prevent that the fake producer from utilizing the method for (as using hair dryer) heating, adhesive sticker heat fused with label (2) back side, after making adhesive sticker lose cohesive force, label (2) intactly uncovered from the product (1) and be used for fake products, below propose a kind of innovative design that remedies the adhesive sticker defective:
1. described label (2) dorsal edge is provided with the adhesive sticker zone, center, the back side is provided with and can does the glue zone;
2. the adhesive sticker zone is coated with non-drying glue layer (5), can do the glue zone and be coated with and can do glue layer (7);
3. non-drying glue layer (5) with can do glue layer (7) and jointly label (2) is bonded on the product (1).
So, the consumer just can use the existing mobile phone that the two-dimension code scanning software is installed, scanning recognition link network address two-dimension code (9), automatically Website login server (3), automatically open video information, with vividly intuitively mode understand the product know-hows such as product using method, function curative effect, points for attention.
For the ease of without the consumer of smart mobile phone, also can use regular handset to download to watch video information (8); Described video information (8) is inner at Website server (3) with product (merchant) product bar codes (13) corresponding stored; So, ordinary consumer just can be by online computer or surfing Internet with cell phone or cell phone multimedia message, Website login server (3) input is produced (merchant) product bar codes (13) and is downloaded or displaying video information (8), but the shortcoming of this querying method is to obtain anti-counterfeiting information, can't determine authenticity of products.
Listen attentively to Product labelling information for the ease of the blind person, described product bar code (13) preferably also is located on product (1) or the label (2) with the form seal of product bar code braille (14).
The glue layer (7) of can doing described in the utility model can be the glue such as 502 ECAs, epoxy resin, anaerobism glue, UV glue (being the UV bonding agent), one-component glue, two component glues; But can also be hardening at subcritical temerature glue, normal temperature ebonite aquation, the hardened glue of heating, with liquid state or the paste glue (or saying non-adhesive sticker glue) of the existing various suitable dry solidifications such as water reaction solidified glue, anaerobic curing glue, radiation curing glue, coagulation glue.
Fiber described in the utility model (4), making a general reference various naked eyes can small items clear identification, various shapes.Such as the thin slice of hair, chemical fibre, tinsel, cotton thread, existing various anti-false fibers and various shapes, rectangular, particle, chip, bubble, crackle etc.
Mobile phone two-dimension code scanning software described in the utility model is a kind of existing popular software, and many mobile phones have been installed this software when dispatching from the factory.The user also from network free download install, common two-dimension code scanning software title has: barcode scanner, two-dimension code scanner, honeybee two-dimension code, snap, easily clap cruel, I see, naughty on the code, snap two-dimension code, QR Droid private etc.The cellphone subscriber can search for download from network with above-mentioned dbase, owing to be existing freeware, so this paper repeats no more.
The packing material of label described in the utility model (2) general reference product.
Video information described in the utility model (8) comprises animation and sound.
Radio data network described in the utility model (10) can be the radio data networks such as GSM, GPRS, WCDMA.
Product bar code described in the utility model (10) also claims general commodity bar code, and each commodity has one group of only bar code, is formulated by International Article Numbering Association, is common to all over the world, is present most popular a kind of commodity bar code in the world.What China carried out using at present at home also is this commodity bar code.
Compared with prior art, the utility model can produce following beneficial effect.
Than background technology " video package (CN201351008Y) ", consumers in general just can utilize the existing mobile phone that the two-dimension code scanning software is installed, the two-dimension code (9) of scanning recognition download or broadcast address, automatically Website login server (3), automatically open video information, understand the information of the Product labelling indispensabilities such as product using method, function curative effect, points for attention in lively intuitively mode, direct feel, appreciate product tape to consumer's sensual pleasure aesthetic feeling.Comparatively speaking, the utility model has been save video player hardware, has reduced cost, has saved resource, has been avoided waste.
For the relatively poor consumer of eyesight or in the darker environment of light, the consumer can watch or listen attentively to by the utility model the indispensable information of label.From this view point, the utility model undoubtedly with existing Product labelling from noiselessly being upgraded to sound label, being upgraded to dynamic label from static state.Especially for the blind person, can aim at the oral product bar code (13) of quoting of mobile phone, identify product bar code (13) by speech recognition software, download label video frequency program, listen attentively to label information, understand properties of product and using method.
Owing to the video information vivid and interesting, attract the consumer to download to watch, therefore, the present invention has greatly improved the Antiforge inquiry rate, has greatly strengthened the fake products discovery rate, has captured that a great problem that false proof industry faces at present---query rate is low.
No matter the fake producer adopts existing which kind of open method, all can't completely uncover label (2), can't steal and change (adulterium) product.In other words, open label (2) if the fake producer adopts existing the whole bag of tricks to steal, will inevitably destroy label (2).Its technical reason is: be coated in can do can the doing glue layer (7) and solidify of glue zone after, label (2) can be bonded in firmly product (1) upper, can't uncover, and existing adhesive sticker can not.In other words, the shortcoming of " adhesive sticker " advantage that " can be done glue " has remedied.Therefore the utility model has kept the use advantage of adhesive label: can continue to utilize existing adhesive sticker automatic labeling machine labeling owing to also be provided with the adhesive sticker zone; And can as existing adhesive label, carry out manual labeling.During manual labeling, finger can only contact the adhesive sticker zone of label edges, and what do not contact the middle part can do the glue zone, thereby can keep the finger cleaning, need not frequently to wash one's hands, do not affect labeling efficient.
For above-mentioned purpose of the present utility model, feature and advantage can be become apparent, integrated optimization embodiment cited below particularly, and cooperate accompanying drawing to be elaborated.
Embodiment
Embodiment one.
As shown in Figure 1 and Figure 2, select interior (or paper) stochastic distribution of a kind of paper that some 2-3mm art papers long, the apparent red fibers of naked eyes (4) are arranged.
At the copperplate recto, about the link network address two-dimension code (9) of product (1) video information (8), for example content is the link network address of http://www.jjejj.com/000000000001.htm in the printing.And the upper false proof descriptive informations such as comment with mobile telephone scanning identification of printing.At last, be coated with adhesive sticker glue, be die-cut to a sheet by a sheet label (2) at the back side of art paper.
A sheet by a sheet label (2) is taken pictures, obtain the random distribution characteristic photo of fiber (4), corresponding its label sequence number of a sheet by a sheet photo (6) is stored in the database of Website server (3); And the video information (8) of related products (1) is also stored in the database of Website server (3).
The a sheet by a sheet label (2) that previous step is made pastes on the product (1).
So, the consumer is with regard to the available smart mobile phone (11) that the two-dimension code scanning software is installed, link network address two-dimension code (9) on the scanning label (2), utilize the link network address that identifies, the link Website login server (3), browse fiber (4) the random distribution characteristic photo, tell truth from falsehood, and watch video-frequency playing content, with vividly intuitively mode understand the product know-hows such as product using method, function curative effect, points for attention.
Embodiment two.
As shown in Figure 4, paste upper RFID(12 at the back side of more than pieces of labels of upper example (2)) and antenna.
The a sheet by a sheet RFID label (12) that previous step is made pastes on one bottle of bottle five-Grain Liquor wine box.On production line with radio frequency reader from the inner product information that writes every relevant five-Grain Liquor wine of a sheet by a sheet RFID label of trend (12), such as alcoholic strength, quantitatively, the date of production, shelf-life, quality supervision person etc.And upload a product information in the database of Website server (3).
Dispatch from the factory from product (1) and to enter each intermediate links, the medium process of circulation of Zhongdao consumer's hand newly-increased product information after each read-write, logistics information for example, can in time in RFID label (12), read and upload to the database of Website server (3), so that the product information in the RFID label (12) and the product information in Website server (3) database keep synchronous, thereby guarantee that the enough mobile telephone scannings without reader of consumer's energy read the product information in (browsing) RFID.
So, the consumer is with regard to the available regular handset that the two-dimension code scanning software is installed, two-dimension code (9) on the scanning RFID label (12), the web page address (URL) that the website information that utilization identifies and label sequence number (6) form, Website login server (3) reads the random distribution characteristic photo of (browsing) product information and fiber (4), thereby tells truth from falsehood, foradownloaded video information (8), obtain product information.
Embodiment three.
As shown in Figure 4, example in the reference, on the next door product (1) of many pieces of labels (2), bar code in the printing (13) and products thereof bar code braille (14).
Label (12) is pasted on one bottle of bottle five-Grain Liquor wine box.
So, blind person consumer is equipped with the mobile phone that software is retouched in speech recognition with regard to available, reads product bar code braille (14), foradownloaded video (containing audio frequency) program, listens attentively to Product labelling information, understands the product operation instruction.
Embodiment four.
As shown in Figure 3, the dorsal edge in a sheet by a sheet label (2), then is die-cut to a sheet by a sheet label (2) at non-drying glue layer in the printing (5).
During production and application, open justifying label (2), be coated with and do glue layer (7) to doing the glue zone with automatic dispensing machine, then, at once label (2) is pasted on the product (1), after can doing the curing of glue layer (5) natural air drying, just label (2) thoroughly can be fixed firmly on the product (1), thereby prevent from being recycled by the fake producer.
Above disclosed only is preferred embodiment of the present utility model, certainly can not limit with this interest field of the utility model, and the equivalent variations of therefore doing according to the utility model claim still belongs to the scope that the utility model is contained.Especially video information (8) is inner does not deliberately load video content and only has the bad way of change of audio content, still belongs to the scope that the utility model is contained.