CN201525572U - Dynamic wrappage - Google Patents

Abstract

The utility model provides a dynamic wrappage which is provided with electronic flash colored lights that are controlled to open light by swaying induction and triggering; and the dynamic wrappage can flash for certain minutes when consumers use the products in the dynamic wrappage once, and the consumers can not help noticing (reading silently) the blinking characters once, thus strengthening memory and good opinion of the consumers on product brands.

Description

Dynamic wrappage

Technical field

The utility model relates to a kind of packing material, particularly a kind of packing material with dynamic effect (electronic flash or change light).

Background technology

On the shelf of market, the similar commodity of numerous brands on view are in order to improve client's attention rate, attract the product of purchase of customer oneself, most product manufacturing firm does not stint a flower huge sum of money and improves the packing class, so that oneself product is different from competitor's product, thereby the attraction client notes.

In order to impel client to choose the product of producer oneself, some producers also send the sales promotion personnel to retail market (sales field), when the product that introduces oneself towards client's propaganda.

The object of motion is compared static object, the easier concern that causes human eye.In order to utilize this vision physiological characteristic, people have been designed to the innervation sign of frequent flash of light with the sign that hope such as automobile warning lamp, steering indicating light, alarm lamp, aircraft navigation lamp, advertisement neon light come into the picture.

Pertinent data shows that the actv. commodity display can cause client's desire to buy, and can impel client to take the purchase action, and attractive commodity display can drive the sales growth of 30%-40%, is far longer than the sale lifting that sales promotion brings.

The utility model content

The purpose of this utility model: a kind of dynamic wrappage is provided, makes packing material produce the moving effect of light, increase the interest of product, pay close attention to and buy its product to attract client.

The utility model dynamic wrappage is as follows.

A kind of dynamic wrappage, it is the packing material (2) of foodstuff (as cigarette, wine, tea, beverage, moon cake, milk powder, health products, seasonings etc.) or drug class or daily use chemicals class (as shampoo, toothpaste, perfumed soap, laundry soap powder, cosmetics etc.) product, it is characterized in that:

A, on packing material (2), electron luminescence color lamp (3) is installed;

B also installs the battery (6) that promising electron luminescence color lamp (3) provides power supply;

C, also be equipped with control the electron luminescence color lamp (3) rock the induction trigger switch (4), for example vibration inducted switch, vibrating sensing switch, ball switch quickens inductive switches such as sensitive switch, inclination sensitive switch, comprehensive induction vibration switch, pendulum switch, mercury switch;

E, also source switch (1) and flash of light control IC chip (8) be installed.

In order to strengthen the entertaining effect of product, and strengthen customer loyalty, described electron luminescence color lamp (3) is the luminous characters (5) of glittering (making with LED or with EL or with optical fiber) of circulating successively, and it can make the advertising message of product constantly glittering, to attract client.

Electronics color lamp described in the utility model (3), make a general reference a kind of light sources such as electric light, neon light, LED, EL, miniature LED display or optical fiber lamp that have flash of light or become light or variable color circuit, it has luminous or flash of light or change light or colour change function, be commercially available ripe electronics package product and technology, this paper repeats no more.

Compared with prior art, the utility model can produce following beneficial effect:

1. attract client, promotion: on the shelf of market, client is easy to can be glistened again and again (advertising results that are similar to neon light) by self or the packing material of entirely lighting (when not glistening) or variable color attracts, thereby improve the novel sense of attention, increase of commodity, initiation client's desire to buy, impel client to take purchase action, promotion then.

2. oneself solicit customers or business, save human resources: luminous packing material can oneself " move ", initiatively shows oneself to client, promotes purchase of customer, from certain angle, has replaced sales promotion personnel's work, can save a part of manpower resource.

3. have good entertaining effect: the customer is when using product, rocked and the literal of trigger flashing, must cause the concern of client, thereby can strengthen client, thereby have good entertaining effect the understanding of products characteristics and memory repeatedly to the product advertising literal.

For above-mentioned purpose of the present utility model, feature and advantage can be become apparent, the utility model integrated optimization embodiment cited below particularly, and conjunction with figs. is elaborated.

Description of drawings

Fig. 1 is a kind of dynamic wrappage of the utility model (embodiment one) (liquor box) structural representation.

Fig. 2 is the utility model (embodiment two) a kind of dynamic wrappages (grape wine) structural representations.

Fig. 3 is the utility model (embodiment three) a kind of dynamic wrappages (shampoo) structural representations.

Fig. 4 is the circuit diagram of a kind of dynamic wrappage of the utility model.

The drawing reference numeral explanation:

The 1-source switch; The 2-packing material; 3-electronics color lamp; The 4-trigger switch; The 5-luminous characters; The 6-battery; The 7-bottle pastes; 8-flash of light control IC chip.

The specific embodiment

Embodiment one:

As Fig. 1, shown in Figure 4, select a kind of wine box (2) of certain brand liquor for use.Edge at the edge, front of box " certain board " trade mark printed words gets out micropore one by one, makes micropore only can put LED or light transmitting fiber lamp (3) into.

The flash device as Fig. 4 circuit of packing in the box (2) is bumped into LED or light transmitting fiber lamp (3) one by one again in micropore, and the battery of packing in the box, and making it is flash light (3) power supply.Like this, in the pattern that electronics color lamp (3) is manifested, just had the pictorial trademark of this liquor---" certain board ".Like this, a kind of luminous packing material (2).

Above-mentioned packing material (2) wine is given on the shelf of market, and after the power-on, " certain board " literal on the box body is because therefore glittering or change light, must attract client to pay close attention to, buy its liquor (1).

Embodiment two:

As Fig. 2, shown in Figure 4, select a kind of so-and-so board bottle vinous (2) for use, its bottle (2) is preferably the LT GRN Light Green frosted glass of diameter 75mm, height 280mm, its inwall brushing is become opaque black, but reserve the transparent window of a 95mm * 122mm in the side of bottle.

Pack into an elongated flash lamp tube or a string flash of light color lamp (3) in the bottle, the one group of chargeable battery (6) of packing in the bottle again makes it to power into fluorescent tube or color lamp (3), builds bottle cap.The bottle that sticks with inferior optical transparency plastic film printing pastes (7), makes it transparent window is covered in, and making bottle paste (7), to go up trade mark literal such as " so-and-so board grape wine " can printing opacity shinny, thereby make a kind of luminous packing material (2).

Above-mentioned luminous packing material (2) is placed in together with the grape wine of its corresponding brand, be given in sales fields such as market shelf or restaurant's show window, power-on, pattern " so-and-so board grape wine " the trade mark literal that window place, electronics color lamp (3) are manifested on the bottle, owing to printing opacity sparkles, therefore, must attract client to pay close attention to, buy its grape wine.

Embodiment three:

As shown in Figure 3, Figure 4, select a kind of plastic bottle (2) of certain brand shampoo for use, be preferably white translucent plastic bottle.Reserve the pit of a 26mm * 22mm in the positive injection moulding of bottle.

Pack in the pit flash device and the battery of a foundation circuit production shown in Figure 4, the non-drying glue bottle that sticks with the overlay printing pastes (7), make it pit is covered in, and make translucent trade mark literal such as " LAFARG so-and-so board " just in time be positioned at pit, promptly make the luminous packing material of a kind of shampoo (2).

When the customer poured out shampoo and has one's hair wash, trigger switch (4) must be sensed and rock or tilt or shake, thereby trigger flashing control IC chip (8), LED lamp (3) was glimmered luminous a few minutes, made advertising message (5) produce the luminous effect of flicker.

So, whenever the customer uses the product in the dynamic wrappage one time, the customer will can't help noting (reading silently) flash of light literal (5) once.Like this, the customer second after second uses product, also will second after second note (reading silently) flash of light literal (5), thereby can strengthen the customer to its product brand memory and good opinion, strengthens the customer loyalty degree then.

Claims (3)

1. dynamic wrappage, it is the packing material (2) of foodstuff or drug class or daily use chemicals series products, it is characterized in that:

A, on packing material (2), electron luminescence color lamp (3) is installed;

B also installs the battery (6) that promising electron luminescence color lamp (3) provides power supply;

C, also be equipped with control the electron luminescence color lamp (3) rock the induction trigger switch (4);

E, also source switch (1) and flash of light control IC chip (8) be installed.

2. according to the described dynamic wrappage of claim 1, it is characterized in that: described electron luminescence color lamp (3) is LED or EL or optical fiber luminous characters (5).

3. according to the described dynamic wrappage of claim 2, it is characterized in that: described luminous characters (5) is the glittering luminous characters (5) that circulates successively.

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