CN1996363A - Information displaying method and system - Google Patents

Information displaying method and system Download PDF

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Publication number
CN1996363A
CN1996363A CNA200610032611XA CN200610032611A CN1996363A CN 1996363 A CN1996363 A CN 1996363A CN A200610032611X A CNA200610032611X A CN A200610032611XA CN 200610032611 A CN200610032611 A CN 200610032611A CN 1996363 A CN1996363 A CN 1996363A
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data
displayed
user
evaluation
inquiry
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CNA200610032611XA
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Chinese (zh)
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黄斌强
钟志雄
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Priority to CNA200610032611XA priority Critical patent/CN1996363A/en
Publication of CN1996363A publication Critical patent/CN1996363A/en
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Abstract

An information display method used for electronic business website commodity data arrangement display comprises acquiring display data feature that comprises customer evaluation of the data and inquiry related value of to be displayed data, computing the level value of all data to be displayed based on feature data, and arranging the display data based on arrangement of the level values. It is used to evaluate customer value and inquiring relevance, displaying optimal data more suitable for customers, reducing the work load of users for searching required data. It also provides an information display system with reduced data inquiry working load.

Description

A kind of information displaying method and system
Technical field
The present invention relates to network communication field, particularly a kind of method of showing that commodity data in the e-commerce website is arranged.
Background technology
Along with development of computer network, network has become the displaying of more and more information, and distribution platform is all the more so on the website such such as ecommerce.Like this a large amount of information on the network is obtained the information that he wants to understand timely and accurately for the user and has brought difficulty.In order to address this problem, existing Internet Service Provider provides the search technique of according to keywords info web on the internet being searched, this technology or to the searching of different web pages, or searching specifying information in the webpage.With the e-commerce field is example, and many e-commerce websites all provide the function of retrieval merchandise news to the user.It is such that the technology of this function realizes: the window that the input key word is provided on webpage; The key word that obtains is carried out grammatical analysis and lexical analysis, it is decomposed into word, phrase, and operation; According to the different demands of word enquiring, call index data with the phrase inquiry; Obtain the data list of match index data; With certain the attribute field sequencing display of the data in the data list by user's selection.Wherein, the field information in described certain attribute field comprises: the excess time of commodity, it can be arranged according to the length of time; The price of commodity, it can be according to the big minispread of price.Such search function has been brought certain convenience for the user, but, simple attribute according to certain field is arranged the data list of formation concerning the user, also unreasonable, for example: concerning the user, excess time minimum or cheapest commodity not necessarily the user want most, if be arranged in the demand that former data can not satisfy the user, this user also needs to do the data that a large amount of work could obtain finally to want.
Summary of the invention
The technical matters that the present invention solves is to provide a kind of information displaying method, according to this method for information display the commodity data in the e-commerce website is arranged displaying, the information data that more meets user's request preferentially can be shown.
For this reason, the technical scheme of technical solution problem of the present invention is: a kind of information displaying method is provided, is used for the commodity data sequencing display to e-commerce website; It is characterized in that the method comprising the steps of:
10) attribute data of acquisition data to be displayed, this attribute data comprises the user's evaluation of estimate of data to be displayed and the inquiry correlation of data to be displayed;
20) grade point of all data to be displayed of dependency data computation;
30) arrange data to be displayed according to the height of grade point.
Preferably, step 10) comprises step:
11) user's factor of evaluation of acquisition data to be displayed;
12) calculate user's evaluation of estimate according to user's factor of evaluation;
13) the inquiry correlative factor of acquisition data to be displayed;
14) calculate the inquiry correlation according to the inquiry correlative factor.
Preferably, described user's factor of evaluation comprises: the credit rating of businessman under the commodity, and the price of commodity, the excess time of commodity, the sale location of commodity, the modes of payments of commodity, the coefficient of bidding of merchant store, businessman is to the coefficient of bidding of certain key word; The inquiry correlative factor comprises: the word frequency of data to be displayed, document frequency, territory weight factor, length of field normalization factor, cofactor, the query criteria factor.
Preferably, described data to be displayed is according to the data that obtain after the certain condition retrieval, described step 20) comprise step:
21) obtain the weighted value of user's evaluation of estimate and the weighted value of inquiry correlation; And
22) with user's evaluation of estimate, the weighted value of user's evaluation of estimate, the inquiry correlation, the weighted value of inquiry correlation calculates the grade point of data to be displayed according to the computation model of grade point.
Preferably, described step 21) comprise step:
211) user's evaluation of estimate and inquiry correlation just are divided into different data intervals by numerical value respectively; And
The weighted value of correspondence when 212) using the test fitting process to obtain user's evaluation of estimate and inquiry correlation difference of living in interval.
Preferably, the data to be displayed to the predetermined quantity that is arranged in front end before the video data carries out the difference display process, makes itself and follow-up data in demonstration difference be arranged.
Preferably, described difference display process comprises: the change font, and font, font size, font color, the font effect increases/deletes underscore.
The present invention also provides a kind of information exhibition system, is used for the commodity data sequencing display to e-commerce website; Comprise:
Data read module is used for reading of data, and obtains attribute data by above-mentioned factor, described data comprise: data to be displayed, user's factor of evaluation, and inquiry correlative factor, described attribute data comprises: the inquiry correlation of user's evaluation of estimate and data to be displayed;
Estimate scoring device, be used for calculating the grade point of all data to be displayed according to the attribute data that obtains by data read module;
Order module is used for according to arranging data to be displayed by the height of the grade point of estimating the scoring device acquisition; And
Display module is used for receive arranging good data to be displayed and showing from order module.
Preferably, described evaluation scoring device comprises:
Weight module is used to calculate the weighted value of different attribute data, comprises the weighted value of user's evaluation of estimate and the weighted value of inquiry correlation;
Weighting block is used for the weighted mean value of computation attribute weighted value and respective attributes data product, i.e. the grade point of data to be displayed.
Preferably, described weighted value is according to predetermined weight model method and the acquisition of test fitting process through between the zoning.
With respect to prior art, the invention has the beneficial effects as follows: arrange commodity data with the grade point that user's evaluation of estimate and inquiry correlation COMPREHENSIVE CALCULATING go out, the information data that more meets user's request preferentially can be shown, reduce the workload that the user searches desired data.
Description of drawings
Fig. 1 is the synoptic diagram of a kind of information exhibition of the present invention system;
Fig. 2 is that information displaying method of the present invention is applied to the process flow diagram in the ecommerce commercial articles searching.
Embodiment
Core technology scheme of the present invention is: a kind of to the commodity data sequencing display methods of exhibiting in the e-commerce website, comprise: at first, the acquisition data to be displayed that retrieval obtains through search condition and the attribute data of this data to be displayed, this attribute data comprises the user's evaluation of estimate of data to be displayed and the inquiry correlation of data to be displayed; Secondly, dependency data weighted average, grade point that maybe must all data to be displayed; At last, arrange data to be displayed according to the height of grade point.
Wherein, grade point can be according to obtaining with drag:
GoodsRank=weight_rs*RS(g)+weight_us*US(g),
The meaning of each parameter is: GoodsRank is the grade point of commodity, just content of good information is given a mark and estimate the score value that obtains, RS (g) is the inquiry correlation of content of good, this score value mainly reflects the matching degree of content of good that retrieval is come out and user's search condition, and this value is subjected to the influence of following factor: word frequency, document frequency, the territory weight factor, the length of field normalization factor, cofactor, the query criteria factor etc.; The user evaluation of estimate of US (g) for content of good being estimated from user perspective, this value is subjected to the influence of following factor: the credit rating of businessman under the commodity, commodity price, commodity excess times, the commodity selling location, the commodity modes of payments, the merchant store coefficient of bidding, businessman is to the coefficient etc. of bidding of certain key word; Weight_rs is the weighted value of inquiry correlation; Weight_us is user's evaluation of estimate weighted value.
For weight_rs and these two weighted values of weight_us, can and test fitting process with method between the zoning.At first between inquiry correlation RS (g) and user's evaluation of estimate US (g) dividing regions, this section boundaries can obtain according to the test fitting result, will inquire about correlation RS (g) in the present invention and be divided into following three intervals: [0.7, + ∞) height, [0.2,0.7) in, (∞, 0.2) is low; User's evaluation of estimate US (g) also is divided into three intervals: [2.0 ,+∞) height, [0.8,2.0) in, (∞, 0.8) is low; Secondly at different interval weight_rs and the weight_us of calculating, the computation model of these two weighted values is as follows:
That is: at first judge the interval of inquiry correlation RS (g), if the inquiry correlation drops on high degree of correlation interval [0.7, + ∞), then carry out value in weight_rs and weight_us first row in corresponding matrix, judge user's evaluation of estimate RS (g) then, estimate in the score value common interval that then weight_rs and the weight_us secondary series in corresponding matrix carries out value if drop on, be that weight_rs and weight_us are the row of first in corresponding matrix secondary series element value (10,1.0).Wherein, the weighted value of zones of different is obtained by the test fitting process, and a large amount of commodity datas is carried out collection analysis, constantly adjusts to revise to obtain.
Describe in detail below in conjunction with accompanying drawing.
Fig. 1 is the synoptic diagram of a kind of information exhibition of the present invention system.This system comprises: data read module 110, estimate scoring device 120, order module 130, and display module 140.
Data read module 110, be used to read the user's factor of evaluation and the inquiry correlative factor of data to be displayed, and, calculate to estimate the required item property data of scoring device 120 by above-mentioned factor, this attribute data comprises the user's evaluation of estimate of data to be displayed and the inquiry correlation of data to be displayed;
Estimate scoring device 120, the grade point that is used for all data to be displayed of dependency data computation, comprise: weight module 121, and weighting block 122, wherein weight module 121 is used for calculating according to set weight model the weighted value of different attribute data, comprises the weighted value of user's evaluation of estimate and the weighted value of inquiry correlation, weighting block 122, be used for according to set grade point Model Calculation attribute weight value and the weighted mean value of respective attributes data product, the i.e. grade point of data to be displayed;
Order module 130 is used for arranging data to be displayed according to the height of grade point, and the result is sent to display module 140 demonstration arrangements.
Fig. 2 is that information displaying method of the present invention is applied to the process flow diagram in the ecommerce commercial articles searching.
At first, search engine filters out the data to be displayed of coupling according to the user inquiring request, may further comprise the steps:
Receive the query requests that the user submits to, comprise the querying condition that the user submits in this request, this querying condition comprises information such as key word; The query requests that analysis receives resolves into word with key word, search conditions such as phrase, and this analysis comprises: grammatical analysis, and lexical analysis; According to the difference of word and expression, call the index data that data read module provides; Compare search condition and index data, filter out the data to be displayed of coupling.
Secondly, the information exhibition system arranges demonstration with data to be displayed from high to low according to matching degree, comprising:
Step 221, data read module are obtained the attribute data of data to be displayed, and this attribute data is sent to the evaluation scoring device;
Step 222 is estimated scoring device is calculated data to be displayed according to the computation model of grade point grade point;
Step 223, the order module of information exhibition system is according to the descending arrangement data to be displayed of the grade point of data to be displayed;
Step 224, display module shows data to be displayed according to sequencing.
Wherein, step 221 comprises: obtain user's factor of evaluation of data to be displayed, i.e. word frequency, document frequency, territory weight factor, length of field normalization factor, cofactor, the query criteria factor etc.; Calculate user's evaluation of estimate according to user's factor of evaluation; Obtain the inquiry correlative factor of data to be displayed, i.e. the credit rating of businessman under the commodity, commodity price, commodity excess times, the commodity selling location, the commodity modes of payments, merchant store are finished the valency coefficient, and businessman is to the coefficient etc. of bidding of certain key word; Calculate the inquiry correlation according to the inquiry correlative factor.Wherein, the merchant store coefficient of bidding is according to businessman its online shop to be paid the bill to buy, and obtains by a computing formula of system; Businessman is according to businessman the key word of its concern to be paid the bill to buy to the coefficient of bidding of certain key word, as mp3 key word etc., and obtains by a computing formula of system; Word frequency is represented the frequency that this speech occurs in document; Document frequency is represented the frequency that this speech occurs in all documents of system, promptly have what documents to comprise this speech; The territory weight factor is supported the different different demands of field domain importance; The length of field normalization factor embodies a speech and characteristic with respect to the more importance that occurs in than the short essay shelves at one piece occurs in than lengthy document; Cofactor embodies the degree of the key word of the inquiry of document match user input, has imported three key words when retrieving as the user, if document has comprised whole these three its correlation properties of key word and will be higher than the document that has only mated both keyword certainly; The query criteria factor is used for the inquiry score value is carried out regularization, is in the interval range of [0,1] as all making score value.
Step 222 comprises, estimates scoring device and calculates the weighted value of user's evaluation of estimate and the weighted value of inquiry correlation respectively according to user's evaluation of estimate that obtains and inquiry correlation; With user's evaluation of estimate, the weighted value of user's evaluation of estimate, the inquiry correlation, the weighted value of inquiry correlation calculates the grade point of data to be displayed according to the computation model of grade point;
In the step 224, during the display module video data, can carry out differentiation to the data that are arranged in former and handle, make itself and follow-up data on showing, have difference, such as: change font, font, font size, font color, the font effect increases/deletes underscore etc.
The above only is a preferred implementation of the present invention; should be pointed out that for those skilled in the art, under the prerequisite that does not break away from the principle of the invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.

Claims (9)

1. an information displaying method is used for the commodity data sequencing display to e-commerce website; It is characterized in that the method comprising the steps of:
10) attribute data of acquisition data to be displayed, this attribute data comprises the user's evaluation of estimate of data to be displayed and the inquiry correlation of data to be displayed;
20) grade point of all data to be displayed of dependency data computation;
30) arrange data to be displayed according to the height of grade point.
2. information displaying method according to claim 1 is characterized in that step 10) comprises step:
11) user's factor of evaluation of acquisition data to be displayed;
12) calculate user's evaluation of estimate according to user's factor of evaluation;
13) the inquiry correlative factor of acquisition data to be displayed;
14) calculate the inquiry correlation according to the inquiry correlative factor.
3. information displaying method according to claim 2, it is characterized in that, described user's factor of evaluation comprises: the credit rating of businessman under the commodity, the price of commodity, the excess time of commodity, the sale location of commodity, the modes of payments of commodity, the coefficient of bidding of merchant store, businessman is to the coefficient of bidding of certain key word; The inquiry correlative factor comprises: the word frequency of data to be displayed, document frequency, territory weight factor, length of field normalization factor, cofactor, the query criteria factor.
4. according to the described information displaying method of claim 1,2 or 3, it is characterized in that described data to be displayed is according to the data that obtain after the certain condition retrieval, described step 20) comprise step:
21) obtain the weighted value of user's evaluation of estimate and the weighted value of inquiry correlation; And
22) with user's evaluation of estimate, the weighted value of user's evaluation of estimate, the inquiry correlation, the weighted value of inquiry correlation calculates the grade point of data to be displayed according to the computation model of grade point.
5. information displaying method according to claim 4 is characterized in that, described step 21) comprise step:
211) user's evaluation of estimate and inquiry correlation just are divided into different data intervals by numerical value respectively; And
The weighted value of correspondence when 212) using the test fitting process to obtain user's evaluation of estimate and inquiry correlation difference of living in interval.
6. according to the described information displaying method of claim 1,2 or 3, it is characterized in that the data to be displayed to the predetermined quantity that is arranged in front end before the video data carries out the difference display process, makes itself and follow-up data in demonstration difference be arranged.
7. an information exhibition system is used for the commodity data sequencing display to e-commerce website; Comprise:
Data read module is used for reading of data, and described data comprise: data to be displayed, user's factor of evaluation, and the inquiry correlative factor, and by above-mentioned factor acquisition attribute data, described attribute data comprises: the inquiry correlation of user's evaluation of estimate and data to be displayed;
Estimate scoring device, be used for calculating the grade point of all data to be displayed according to the attribute data that obtains by data read module;
Order module is used for according to arranging data to be displayed by the height of the grade point of estimating the scoring device acquisition; And
Display module is used for receive arranging good data to be displayed and showing from order module.
8. information exhibition according to claim 7 system is characterized in that described evaluation scoring device comprises:
Weight module is used to calculate the weighted value of different attribute data, comprises the weighted value of user's evaluation of estimate and the weighted value of inquiry correlation;
Weighting block is used for the weighted mean value of computation attribute weighted value and respective attributes data product, i.e. the grade point of data to be displayed.
9. information exhibition according to claim 8 system is characterized in that, described weighted value is to obtain according to predetermined weight model method and test fitting process through between the zoning.
CNA200610032611XA 2006-01-01 2006-01-01 Information displaying method and system Pending CN1996363A (en)

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Application Number Priority Date Filing Date Title
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Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103186647A (en) * 2011-12-31 2013-07-03 北京金山软件有限公司 Method and device for sequencing according to contribution degree
CN103699662A (en) * 2013-12-27 2014-04-02 贝壳网际(北京)安全技术有限公司 Method and device for displaying messages of notification bars
CN103823893A (en) * 2014-03-11 2014-05-28 北京大学 User comment-based product search method and system
CN104978346A (en) * 2014-04-09 2015-10-14 阿里巴巴集团控股有限公司 User evaluation information providing method and user evaluation information providing system
CN105550923A (en) * 2015-12-23 2016-05-04 阿里巴巴集团控股有限公司 Method and apparatus for displaying network products on product shelf
CN107506441A (en) * 2017-08-24 2017-12-22 北京搜狗科技发展有限公司 A kind of data arrangement method, apparatus, electronic equipment and storage medium
CN107590217A (en) * 2017-08-31 2018-01-16 江西博瑞彤芸科技有限公司 Information-pushing method

Cited By (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103186647A (en) * 2011-12-31 2013-07-03 北京金山软件有限公司 Method and device for sequencing according to contribution degree
CN103186647B (en) * 2011-12-31 2016-05-11 北京金山办公软件有限公司 A kind of method and device according to contribution degree sequence
CN103699662A (en) * 2013-12-27 2014-04-02 贝壳网际(北京)安全技术有限公司 Method and device for displaying messages of notification bars
CN103823893A (en) * 2014-03-11 2014-05-28 北京大学 User comment-based product search method and system
CN104978346A (en) * 2014-04-09 2015-10-14 阿里巴巴集团控股有限公司 User evaluation information providing method and user evaluation information providing system
CN105550923A (en) * 2015-12-23 2016-05-04 阿里巴巴集团控股有限公司 Method and apparatus for displaying network products on product shelf
US10726474B2 (en) 2015-12-23 2020-07-28 Alibaba Group Holding Limited Displaying an online product on a product shelf
US11030679B2 (en) 2015-12-23 2021-06-08 Advanced New Technologies Co., Ltd. Displaying an online product on a product shelf
US11334937B2 (en) 2015-12-23 2022-05-17 Advanced New Technologies Co., Ltd. Displaying an online product on a product shelf
CN107506441A (en) * 2017-08-24 2017-12-22 北京搜狗科技发展有限公司 A kind of data arrangement method, apparatus, electronic equipment and storage medium
CN107590217A (en) * 2017-08-31 2018-01-16 江西博瑞彤芸科技有限公司 Information-pushing method

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Application publication date: 20070711