CN1955983A - Supermedia information transmission method based on RFID tag and its platform system - Google Patents
Supermedia information transmission method based on RFID tag and its platform system Download PDFInfo
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- CN1955983A CN1955983A CN 200510030855 CN200510030855A CN1955983A CN 1955983 A CN1955983 A CN 1955983A CN 200510030855 CN200510030855 CN 200510030855 CN 200510030855 A CN200510030855 A CN 200510030855A CN 1955983 A CN1955983 A CN 1955983A
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Abstract
A method for transmitting super-media information based on RFID mark includes embedding chain address corresponding to certain title of traditional planar media in computer into RFID mark then implanting mark in planar media, utilizing RFID reader embedded in mobile phone to fetch chain address in mark and sending address information address information processing unit, searching out detailed information corresponding to said address by said processing unit and sending it back to mobile phone as well as displaying it on screen of mobile phone.
Description
Technical field
The present invention relates to radio frequency identification (RFID) technology, intelligent embedded technology, mobile communication technology, WEB service technology, network media technology, print media technology etc.Utilization is based on the mobile phone and the computer network of RFID read-write technology, and the present invention organically combines conventional planar medium and electronic medium.Embed the RFID label in print media, discern relevant information in the RFID label automatically by the RFID technology, by mobile communication technology, WEB service technology its and the network media are connected, the convenient and swift of information obtains, adds up and feed back in realization.
Background technology
At present, DM (delivering directly) magazine forms the miserable market situation of competition already in China.No matter be, all do not have the development spaces of excavating more from client's angle or commercial angle.Be accompanied by the arriving of digital times, people are also no longer strange to this notion of the network media.Internet development, mobile communication equipment universal make us begin to seek a kind of technology and combine them carry out once brand-new reform between the network media and traditional media.Someone has invested bar codes technique to target, has proposed " pocket magazine ", and " M family ", we also find a kind of renewal technology development like a raging fire at home-RFID technology simultaneously.The advantage of RFID makes us have reason to believe that it can substitute bar codes technique fully, and it is by the automatic recognition objective object of radiofrequency signal and obtain related data, and identification work need not manual intervention.As the update technology of bar codes technique, the RFID technology has the not available waterproof of bar code, antimagnetic, high temperature resistant, long service life, read that distance is big, data can encrypt, store that data capacity is bigger, the canned data change waits advantage freely on the label.
By RFID and mobile communication equipment traditional media and computer networking technology combination are made a brand-new hypermedia plateform system, the basic technical features of this system is:
One, the embedding of Info Link address: be embedded in the RFID label by the corresponding chained address of certain bar information in the network media of intelligent embedded technology with print media.The corresponding link address information of label.
Two, the embedding of RFID label: a plurality of RFID labels can be implanted in the print media, the corresponding RFID label of message header.
Three, information reads accuracy: the heading message of mobile phone in can the accurate scanning print media, RFID reader be address information or the message code in the reading tag accurately.
Four, web search accuracy: mobile phone can search the corresponding theme of link information in the network media exactly, and information is shown in mobile phone screen exactly.
Five, statistical, feedback: information browse number of times, browsing time can be added up, and can carry out reader's regional statistics by cellphone subscriber's information simultaneously, and information can in time be fed back.
And existing technology can not fundamentally address the above problem.
Summary of the invention
The objective of the invention is swift and violent and people at the limitation of present conventional planar medium development and internet development to information needed in time convenient accurately reading provide one efficient, quick and easy, information is obtained the platform solution cheaply.
The course of work of the hypermedia information transferring method based on the RFID label provided by the invention is as follows:
Corresponding chained address or the title code in computing machine of certain title in the conventional planar medium is embedded in the RFID label, then this label is implanted in the print media.Be used in the RFID reader that embeds in the mobile phone and read chained address in this label, and address information is sent in the address information treating apparatus, this device searches out the details of this address correspondence, and it is beamed back mobile phone, and information is shown on the mobile phone screen.Print media in this system can be common journalism, can be on the road street and the public transport subway in common all size Advertisement label, also can be the extensive stock external packing box.Can embed other relevant informations such as chained address of certain headline, certain bar advertisement or certain commodity production producer in the RFID label.Can directly read institute's information of interest by the mobile phone of oneself by the reader of this system.
Plateform system of the present invention comprises with lower device:
One writes the title chained address RFID label information erasing apparatus in (perhaps change is wiped) RFID label;
One is used for the RFID label is implanted to the label implanted device of print media;
One reads the RFID label information reading device of RFID label information;
The mobile telephone scanning device of one scan heading message;
One is used to search for the searcher of chained address;
One is used to show the search condition display device of search condition; And
One correctly is shown in the information display device of mobile phone screen with the information of obtaining;
Hypermedia information platform based on the RFID label provided by the invention makes fully to be experienced depth information that human-computer interaction brings, overflows preferential and business service when the tradition of reading magazine, convenient and swift, reduces the waste of paper; Be not subjected to the restriction of publication time and layout space; Effectively combine print media and computer network medium advantage separately; For reader and advertiser do value-added service simultaneously, its development and application prospect is very optimistic.
In addition, this invention can also be used for monitoring of the advertisement.As the television advertising monitoring, carry out monitoring and statistics by audience ratings and the broadcast rate of certain time period.Also can obtain the cell phone reading user's of this label statistical information by the reading rate of statistics label accordingly based on the hyper-media system of FRID label, even can be accurate to the advertising results statistics of different medium, different period, different regions by the subscriber phone number log-on message.For example, can check the phone number of advertisement, consult under this number the area then and check that the time of this advertisement adds up the area and the period of advertising results by communication service operator record.
Carry out bid ranking with FRID label of the present invention and can help enterprise to promote sales volume, the new client of low-cost attraction in the short time.
The present invention can feed back in real time in addition.Enterprise, service provider produce, serve around customer demand, be unable to do without the real-time feedback of information.Enterprise is produced the real-time feedback of information and supplydemand relationship is carried out synchronously, removes uncertainty to the influence of supply chain, and it is harmonious to guarantee that upstream and downstream enterprise produces.By the label amount of reading is carried out the real-time statistics record, can with certain news, advertisement, medium magazine etc. by degree of concern, the product sequence information in time feeds back to Information Provider, makes service adjustment rapidly to make things convenient for it, avoids the waste of over head time, financial resources, material resources etc.For the user provides a simple space of reading, for enterprise provides a service clearance efficiently.
Description of drawings
Figure 1A～Fig. 1 C is for implanting the print media synoptic diagram of RFID label;
Fig. 2 is the demonstration synoptic diagram after reading by mobile telephone scanning;
Fig. 3 shows synoptic diagram for the search condition that the link network address is searched for;
Fig. 4 is for finally being shown in the information that searches the synoptic diagram of mobile phone screen;
Fig. 5 is a monitoring of the advertisement statistic device synoptic diagram;
Fig. 6 is a bid ranking device synoptic diagram;
Fig. 7 is real-time feedback assembly synoptic diagram;
Fig. 8 is the hypermedia plateform system Organization Chart based on the RFID label;
Fig. 9 is the system operation schematic flow sheet.
Below in conjunction with accompanying drawing the present invention is further described:
Figure 1A represent in the magazine behind a RFID of the implantation label certain one page for example each headline in the 101st page all contain a RFID label 111.
Figure 1B is for example the 120th page of the advertising page of magazine, in this advertising page, implant RFID label 121 under the corresponding ad title, label 121 can contain correspondent advertisement Info Link address (this address correspondence the advertisement details in the Computer Database), comprise commodity production manufacturer address, advertising provider address etc.
Fig. 1 C represents a commodity external packing box 130 that contains RFID label 131.131 message codes that comprise are represented the key character such as product information, date of manufacture of product in this packing box.
Fig. 2 is that expression scans headline among Figure 1A 111 with mobile phone and to read, and obtains then showing 201 as the mobile phone screen among the figure that the mobile phone screen content displayed is the information that obtains from the RFID label.
Fig. 3 is that expression mobile phone 301 is passing through communication network, and the headline message address code that will obtain in the RFID label sends in the computer network, and searches for corresponding news play-by-play.
Fig. 4 reads the full content 401 of the pairing news of headline among Figure 1A easily by mobile phone screen.
Fig. 5 is the monitoring and statistics device synoptic diagram that is used for monitoring of the advertisement, comprising:
(1) the RFID label 501 on the print media;
(2) label amount of reading statistic device 502;
(3) has the mobile phone 503 of reading and writing the RFID label function;
(4) be used for the time keeping device 504 of recording user browse advertisements time;
(5) be used for the information record carrier 508 of recording user phone number information;
(6) be used for the time of time keeping device recording is carried out the reading period statistic device 505 of period statistics;
(7) be used for the information of information record carrier record is carried out the reading zone statistic device 509 of range statistics;
(8) be used to show the statistical information display device 506 of statistical information.
Its operating process is:
(1) with mobile phone 503 near the RFID label 501 on the print medias, and read relevant information in 501;
(2) with label amount of reading statistic device 502 record statistics 501 by frequency of reading;
(3) with viewed time of time keeping device 504 record 501;
(4) by with move, common carrier cooperation such as UNICOM, utilize information record carrier 508 records to read 501 subscriber phone number and other relevant information;
(5) browse each main time period of 501 with reading period statistic device 505 statistics;
(6) browse 501 main concentrated area with reading regional statistic device 509 statistics;
(7) with the statistical information display device 506 of statistical information with final pageview, browse period, browsing area statistics display analysis.
Fig. 6 is the bid ranking device synoptic diagram on the print media, and this device comprises label creating apparatus 601, the reading device 605 of setting device 602, the RFID label 603 in the print media, the mobile phone 604 of the mechanism of bidding, the mechanism of bidding, read regional statistic device 607, reading time statistic device 608, statistical information display device 609.The bid ranking implementation step is as follows on the print media:
(1) the RFID label 603 in the first usefulness label creating apparatus 601 making print medias is as advertisement tag;
(2) setting device 602 with the mechanism of bidding improves the advertisement tag priority of bidding high, and precedence information is write label 603;
(3) have the mobile phone 604 of RFID read-write capability, the reading device 605 by the mechanism of bidding reads other 603 label of high priority, and information is passed to computer network by common carrier 606;
(4) can obtain the time that label is read each time by time reading device 607;
(5) browse main concentrated area with reading regional statistic device 608 statistics;
(6) can obtain the accessed amount of each label by statistical information display device 609.
Fig. 7 is real-time feedback assembly synoptic diagram, comprising: label amount of reading statistic device 701, reading time statistic device 702, amount of reading statistic device 703, information (commodity) reading analysis device 704, client feeds back device 705, enterprises end feedback assembly 706 simultaneously.The step of statistical study is:
(1) label amount of reading statistic device 701 information that the RFID label is read is carried out the total amount statistics, and carries out classification analysis;
(2) temporal information that reading time, statistic device 702 records and statistics RFID label were read is then with its classification analysis;
(3) the RFID label of amount of reading statistic device 703 records and the statistics identical content information of being read simultaneously simultaneously, and classification analysis;
(4) 701,702,703 information that obtain are aggregated in the reading analysis device 704, then with statistic analysis result, can be transferred to client feeds back device 705 and enterprises end feedback assembly 706 on the one hand, 705 can be by the statistical information that obtains, and recognizes that certain RFID label is by amount of reading, by reading time and the number of times read simultaneously.
Fig. 8 is the framework diagram of whole hypermedia plateform system.Such system is by constituting as lower device: RFID label information reading device 801, information retrieval device 802, information display device 803.
The basic operation workflow of this system is:
(1) the implanted RFID label 807 of print media;
(2) send in the computer network with the information of mobile phone 805 reading tag 807 the insides, and with this information;
(3) network media 806 will feed back complete information in this RFID label 807 then, and information is presented on the mobile phone screen.
(4) bid ranking device 809 can improve the RFID label priority of bidding high making the RFID label, therefore preferentially shows on mobile phone.
(5) monitoring of the advertisement device (808) just can be monitored time that the RFID label is read, number of times etc. then.
(6) simultaneously real-time feedback assembly 810 also just can obtain user's real-time feedack, comprises the time, content etc.The wireless network that the connection of total system all adopts telecom operators to provide connects.
Fig. 9 is the hypermedia plateform system schematic flow sheet based on the RFID label.This system comprises
One writes the title chained address RFID label information erasing apparatus 903 in (perhaps change is wiped) RFID label;
One is used for the RFID label is implanted to the label implanted device 905 of print media;
One reads the RFID label information reading device 906 of RFID label information;
The mobile telephone scanning device 907 of one scan heading message;
One is used to search for the searcher 908 of chained address;
One is used to show the search condition display device 909 of search condition; And
One correctly is shown in the information display device 910 of mobile phone screen with the information of obtaining.
The operation steps of this system is as follows:
(1) by RFID label information erasing apparatus 903 link network address 902 to be written is write in the RFID label 901;
(2) the RFID label is implanted in the print media 904 by label intelligence implanted device 905, the hypermedia that portion contains the RFID label produces;
(3) read the print media that contains the RFID label by mobile telephone scanning device 907,906 scannings of RFID label information reading device;
(4) the mobile phone searching device 908 internet logins search link network address of reading in, and on mobile phone screen, show search progress 909;
(5) show that the information search is in mobile phone screen 910.
Certainly, present embodiment is not limited to the present invention, to those of ordinary skill in the art; still can do multiple variation to present embodiment; therefore, every employing analog structure of the present invention and similar variation thereof all should be listed the protection domain of protection scope of the present invention claims in.
Claims (5)
1, a kind of hypermedia information transferring method based on the RFID label, it comprises that work is as follows:
Corresponding chained address or the title code in computing machine of certain title in the conventional planar medium is embedded in the RFID label, then this label is implanted in the print media; Be used in the RFID reader that embeds in the mobile phone and read chained address in this label, and address information is sent in the address information treating apparatus, this device searches out the details of this address correspondence, and it is beamed back mobile phone, and information is shown on the mobile phone screen; Can embed other relevant informations such as chained address of certain headline, certain bar advertisement or certain commodity production producer in the RFID label.
2, a kind of hypermedia information transmission platform system based on the RFID label is characterized in that it comprises with lower device:
One writes the title chained address RFID label information erasing apparatus in (perhaps change is wiped) RFID label;
One is used for the RFID label is implanted to the label implanted device of print media;
One reads the RFID label information reading device of RFID label information;
The mobile telephone scanning device of one scan heading message;
One is used to search for the searcher of chained address;
One is used to show the search condition display device of search condition; And
One correctly is shown in the information display device of mobile phone screen with the information of obtaining.
3, the hypermedia information transmission platform system based on the RFID label as claimed in claim 2 is characterized in that, the described monitoring and statistics device that is used for monitoring of the advertisement comprises:
(1) the RFID label 501 on the print media;
(2) label amount of reading statistic device 502;
(3) has the mobile phone 503 of reading and writing the RFID label function;
(4) be used for the time keeping device 504 of recording user browse advertisements time;
(5) be used for the information record carrier 508 of recording user phone number information;
(6) be used for the time of time keeping device recording is carried out the reading period statistic device 505 of period statistics;
(7) be used for the information of information record carrier record is carried out the reading zone statistic device 509 of range statistics;
(8) be used to show the statistical information display device 506 of statistical information.
4, the hypermedia information transmission platform system based on the RFID label as claimed in claim 2, it is characterized in that the bid ranking device on the described print media comprises label creating apparatus, the reading device of setting device, RFID label, the mobile phone in the print media of the mechanism of bidding, the mechanism of bidding, read regional statistic device, reading time statistic device, statistical information display device.
5, the hypermedia information transmission platform system based on the RFID label as claimed in claim 2, it is characterized in that described real-time feedback assembly comprises: label amount of reading statistic device, reading time statistic device, amount of reading statistic device, information (commodity) reading analysis device, client feeds back device, enterprises end feedback assembly simultaneously.
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| Application Number | Priority Date | Filing Date | Title |
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| CN 200510030855 CN1955983A (en) | 2005-10-28 | 2005-10-28 | Supermedia information transmission method based on RFID tag and its platform system |
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| CN 200510030855 CN1955983A (en) | 2005-10-28 | 2005-10-28 | Supermedia information transmission method based on RFID tag and its platform system |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102739773A (en) * | 2012-05-24 | 2012-10-17 | 南京大学镇江高新技术研究院 | Intelligent poster displaying system based on radio frequency identification technology and working method thereof |
| CN103020676A (en) * | 2012-12-06 | 2013-04-03 | 上海摩普网络技术有限公司 | Media system and achieving method thereof |
| CN104025146A (en) * | 2011-11-01 | 2014-09-03 | Lg电子株式会社 | Media apparatus, content server and method for operating the same |
| WO2014135062A1 (en) * | 2013-03-04 | 2014-09-12 | Yau Yimwai | Print media product supporting interactive association system |
| CN105359160A (en) * | 2013-03-04 | 2016-02-24 | 丘炎卫 | Communication terminal product supporting interactive correlation system |
| CN106063302A (en) * | 2013-03-04 | 2016-10-26 | 丘炎卫 | Audio electronic product supporting interactive correlation system |
| WO2016206420A1 (en) * | 2015-06-23 | 2016-12-29 | 丰唐物联技术（深圳）有限公司 | Method and device for transmitting information |
| CN109933290A (en) * | 2019-03-19 | 2019-06-25 | 余德泉 | It can retrieving system and structure after being damaged based on significant data dispersion storage hardware |
-
2005
- 2005-10-28 CN CN 200510030855 patent/CN1955983A/en active Pending
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104025146A (en) * | 2011-11-01 | 2014-09-03 | Lg电子株式会社 | Media apparatus, content server and method for operating the same |
| CN102739773A (en) * | 2012-05-24 | 2012-10-17 | 南京大学镇江高新技术研究院 | Intelligent poster displaying system based on radio frequency identification technology and working method thereof |
| CN103020676A (en) * | 2012-12-06 | 2013-04-03 | 上海摩普网络技术有限公司 | Media system and achieving method thereof |
| WO2014135062A1 (en) * | 2013-03-04 | 2014-09-12 | Yau Yimwai | Print media product supporting interactive association system |
| CN105359160A (en) * | 2013-03-04 | 2016-02-24 | 丘炎卫 | Communication terminal product supporting interactive correlation system |
| CN105379319A (en) * | 2013-03-04 | 2016-03-02 | 丘炎卫 | Plane media product supporting interactive correlation system |
| CN106063302A (en) * | 2013-03-04 | 2016-10-26 | 丘炎卫 | Audio electronic product supporting interactive correlation system |
| WO2016206420A1 (en) * | 2015-06-23 | 2016-12-29 | 丰唐物联技术（深圳）有限公司 | Method and device for transmitting information |
| CN109933290A (en) * | 2019-03-19 | 2019-06-25 | 余德泉 | It can retrieving system and structure after being damaged based on significant data dispersion storage hardware |
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