CN1852155A - Method for realizing charge of advertisement business - Google Patents
Method for realizing charge of advertisement business Download PDFInfo
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- CN1852155A CN1852155A CN200510116806.8A CN200510116806A CN1852155A CN 1852155 A CN1852155 A CN 1852155A CN 200510116806 A CN200510116806 A CN 200510116806A CN 1852155 A CN1852155 A CN 1852155A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/04—Billing or invoicing
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
- H04L12/02—Details
- H04L12/14—Charging, metering or billing arrangements for data wireline or wireless communications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The method includes following steps: setting up coincidence relation between ad service attribute and charging attribute; PUSH initiator sends PUSH message including ad service attribute to PUSH agent; PUSH agent parses out ad service attribute from PUSH message, and sends ad service attribute to the charging system; based on ad service attribute, and coincidence relation between ad service attribute and charging attribute, the charging system determines charging attribute of the ad service; based on the determined charging attribute, the method charges the ad service. Further, when ad service attribute is SP/CP and/or ad service type, and charging attribute is object of charge and/or charging rate, the method carries out charging smartly. Comparing with prior art, the invention solves disadvantages of single charging rate and charging according to pieces of ad.
Description
Technical field
The present invention relates to popularizing advertisements (PUSH) technology, more precisely, relate to the method that a kind of advertising business that form with the PUSH business is realized is chargeed.
Background technology
Along with the develop rapidly of Internet technology, the Internet user increases day by day, therefore also becomes the focus of current development day by day by the Internet releasing advertisements.Order the professional different of advertisement with traditional user, PUSH) business is that service provider/content supplier (SP/CP) is by the business of the Internet to mobile subscriber's releasing advertisements, the PUSH business is a kind of by the initiatively initiation of service side, the business of information " propelling movement " being given the user.
From the angle that business is carried out, the PUSH business generally comprises the PUSH promoter, and (PI, PUSHInitiator), PUSH agency and three entities of PUSH recipient, wherein the PUSH agency is generally PUSH protocol gateway (PPG, PUSH Proxy Gateway).As shown in Figure 1, PI is arranged in the Internet, by pushing access protocal (PAP, PUSH Access Protocal) communicates by letter with PPG, PPG is the access points between the Internet and mobile network, and PPG is pushed to the client by space host-host protocol (OTA) with message, i.e. the PUSH recipient.Its groundwork flow process is as follows:
The first step, when PI had message to want PUSH to give the PUSH recipient, PI at first according to the content and the character structure PUSH message of message, sent the PUSH request that comprises PUSH message by the PAP agreement to PPG;
In second step, after PPG received the PUSH request, PPG carried out respective handling to PUSH message, and for example compression, protocol conversion and safety certification etc. send PUSH message to the PUSH recipient by the OTA agreement then;
In the 3rd step, after the PUSH recipient receives PUSH message, carry out alternately with PPG according to message content and COS.
In actual applications, PI service/content provider (SP/CP, ServiceProvider/Content Provider) normally; PPG is a functional module of WAP (wireless application protocol) (WAP, WirelessApplication Protocol) gateway normally, therefore externally shows as the function that WAP gateway is carried out PPG; The PUSH recipient is travelling carriage (MS, Mobile Station) or other mobile client normally.At present, along with the carrying out of advertising business that with the PUSH function is carrying, require to solve simultaneously the problem of charge of advertisement business.As shown in Figure 2, finish charging by charge system by the content charging interface to the PUSH business, existing charging way is: WAP gateway is receiving the PUSH request, SP/CP is carried out after the safety certification, send the request of chargeing by the content charging interface to charge system, charge system is whenever received the request of chargeing, and promptly carries out the primary charging operation according to flat rate.
Obviously, prior art has following defective: simply press bar charging and the single charging way of rate owing to adopt, can't realize carrying out flexible charging at concrete PUSH business or user.
Summary of the invention
Main purpose of the present invention is to provide a kind of charging method that realizes advertising business, realizes at concrete advertising business and user's flexible charging.
The objective of the invention is to be achieved through the following technical solutions:
A kind of method that realizes charge of advertisement business, it comprises:
A, the corresponding relation that advertising business attribute and charging property are set and preservation;
B, PUSH promoter send the PUSH message that comprises the advertising business attribute and act on behalf of to PUSH, and the PUSH agency parses the advertising business attribute from PUSH message, and the advertising business attribute is sent to charge system;
C, charge system determine the charging property of this advertising business according to the corresponding relation of advertising business attribute and set advertising business attribute and charging property, then according to determined charging property to this charge of advertisement business.
Wherein, the corresponding relation of steps A described preservation advertising business attribute and charging property is: the corresponding relation of preserving advertising business attribute and charging property on charge system or the addressable any network entity of charge system.
Wherein, in step B, the PUSH promoter sends PUSH message to the PUSH agency, further comprises: the PUSH agency carries out authentication to the PUSH promoter, if authentication is passed through, then parses the advertising business attribute from PUSH message; Otherwise, withdraw from this flow process.
Wherein, described PUSH agency carries out authentication to the PUSH promoter and is specially:
PUSH agency carries out authentication by the IP address that sends PUSH message to the PUSH promoter, if this IP address is the legal PUSH promoter's that registers in advance IP address, then authentication is passed through; Otherwise failed authentication, perhaps
The PUSH agency carries out authentication by the username and password of PUSH promoter input to the PUSH promoter, if this username and password is consistent with this PUSH promoter's who registers in advance validated user name and password, then authentication is passed through; Otherwise failed authentication.
Among the step B wherein, described PUSH agency is sent to charge system with the advertising business attribute and is specially: the PUSH agency sends and comprises the content charging request message of advertising business attribute to charge system.
Among the step C wherein, charge system is specially charge of advertisement business according to determined charging property:
Charge system is carried out withholding fee according to determined charging property to advertising business, sends the content charging return messages comprise withholding fee success or failure sign and charging property then and acts on behalf of to PUSH;
PUSH acts on behalf of received content charging return messages, if comprising withholding fee, the content charging return messages successfully identify, then the PUSH agency is to PUSH recipient PUSH advertisement, and the content charging that sends the sign that comprises PUSH success or failure then confirms message to charge system; If the content charging return messages comprise withholding fee failure sign, then withdraw from this flow process;
Charge system is after receiving the content charging acknowledge message, if comprising PUSH, the content charging acknowledge message successfully identifies, then charge system is carried out according to charging property and is deducted fees, and the content charging that will comprise deduct fees success sign or failure sign then confirms that response message acts on behalf of to PUSH; If the content charging acknowledge message comprises PUSH failure sign, then withdraw from this flow process;
The PUSH agency comprises the success sign of deducting fees if response message is confirmed in content charging after receiving content charging affirmation response message, then the PUSH agency generates the ticket of this charging according to described charging property; If content charging is confirmed response message and is comprised the failure sign of deducting fees, then withdraws from this flow process.
Preferably, described advertising business attribute be the PUSH promoter unique identification and/or advertising business type unique identification.
Preferably, described charging property is charge object and/or charging rate.
Wherein, described PUSH promoter is service/content provider (SP/CP), and described PUSH agency is Wireless Application Protocol Gateway (WAP gateway), and described PUSH recipient is travelling carriage (MS) or other mobile client.
From technique scheme as can be seen, the present invention is by being provided with the corresponding relation between advertising business attribute and the charging property, charge system is determined the charging property of this advertising business according to the corresponding relation of advertising business attribute and set advertising business attribute and charging property, then according to determined charging property to this charge of advertisement business.Further, described advertising business attribute is SP/CP and/or advertising business type, charging property is charge object and/or charging rate, therefore charge system can be carried out flexible charging to advertising business according to SP/CP and/or advertising business type, thereby improves chargeing and the single defective of rate by bar of prior art existence.
Description of drawings
Fig. 1 is the schematic diagram of PUSH system.
Fig. 2 is the schematic diagram that charges to the advertising business of PUSH business realizing.
Fig. 3 is according to the method flow diagram to chargeing with the advertising business of PUSH business realizing of the present invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
Main thought of the present invention is the corresponding relation that is provided with between advertising business attribute and the charging property, PI carries the advertising business attribute in the PUSH message that sends to the PUSH agency, the PUSH agency sends to charge system with described advertising business attribute, charge system is determined corresponding charging property according to the advertising business attribute, and according to determined charging property advertising business is chargeed.
Herein, the advertising business attribute comprises the unique identification of SP/CP and the unique identification of advertising business, and charging property comprises charge object and rate.
The present invention is described in detail below by a specific embodiment.
Fig. 3 is the method flow diagram that advertising business is chargeed according to of the present invention.From Fig. 3 as seen, present embodiment specifically comprises following steps:
Step 301: the combination that sets in advance different SP/CP and advertising business is provided with charge object and rate, and is kept in the charge system with the form of database.Perhaps it is kept in any entity that charge system can visit.
Step 302: when PI has message to want PUSH to give the PUSH recipient, PI at first constructs PUSH message according to the content and the character of message, and in message, carry the SPID of unique identification SP/CP of expansion and the SERVICEID of unique identification PUSH business, send the PUSH request that comprises PUSH message to PPG by the PAP agreement then.
Step 303:PPG carries out authentication according to received Internet protocol (IP, Internet Protocol) address or usemame/password to PI after receiving the PUSH request, if authentication is passed through, illustrates that then PI is a validated user, execution in step 304; Otherwise, illustrating that PI is the disabled user, this flow process is withdrawed from refusal PUSH request.
Carry out the situation of authentication for PPG by the IP address, PPG judges that whether the IP address of sending the PUSH request is the IP address of the legal PI that registers in advance, if then authentication is passed through; Otherwise failed authentication.
Carry out the situation of authentication for PPG by username and password, whether the username and password that PPG judges the PI input is consistent with the username and password of this PI of registration in advance, if then authentication is passed through; Otherwise failed authentication.
Step 304:PPG parses SPID and SERVICEID from PUSH message, as the value of two the field SpId and the ServiceId of content charging request (AuthPriceReq) message, then AuthPriceReq message is sent to charge system by the content charging interface respectively.
An example of AuthPriceReq message is presented in the table 1:
Field name | Length | Explanation |
MsgId | 20 bytes | Produce corresponding request by PPG |
MSISDN | 36 bytes | The client mobile phone number |
SpId | 20 bytes | SP/CP SPID/access code |
URL | 255 bytes | The link of advertising business |
ServiceId | 20 bytes | Certain professional service code of unique identification |
Table 1
Step 305: after charge system receives the AuthPriceReq message that PPG sends,, determine charge object and rate, the charge object is carried out withholding fee by searching database according to the value of SpId that comprises in this message and ServiceId field.
Here, the charge object is SP/CP or PUSH recipient, i.e. travelling carriage or client.
Step 306: charge system generates content charging and returns (AuthPriceRsp) message, with determined charge object and rate respectively as the value of two the field OAFeeType and the OAMoney of AuthPriceRsp message, the value of NeedCnfm field is changed to l, sends AuthPriceRsp message then and be sent to PPG.
An example of AuthPriceRsp message is presented in the table 2:
Field name | Length | Explanation |
ResultCode | 4 bytes | Withholding fee state: 0: success; Other value: charging failure |
OAFeeType | 4 bytes | Charge object: 0: SP/CP is chargeed; 1: client is chargeed |
OAMoney | 4 bytes | Actual rate (minute to be unit) |
NeedCnfm | 4 bytes | Whether need to send charging acknowledge message 0: do not need; 1: need |
UserType | 4 bytes | User charges type: 0: postpaid service user; 1: the prepaid user |
Table 2
After step 307:PPG receives AuthPriceRsp message, judge according to the value of ResultCode field whether the withholding fee of charge system is successful, if value is 0, the success of expression withholding fee, execution in step 308; Otherwise this flow process is withdrawed from the failure of expression withholding fee.
Step 308:PPG gives client with advertisement PUSH, if the PUSH success is then confirmed in request (AuthPriceCnfmReq) message the value of Stat field is changed to 0 in the content charging that generates; If the PUSH failure, then the value with the Stat field is changed to other value, then AuthPriceCnfmReq message is sent to charge system.
An example of AuthPriceCnfmReq message is presented in the table 3:
Field name | Length | Explanation |
MsgId | 20 bytes | Produce corresponding request by PPG |
Stat | 4 bytes | PUSH state: 0: success; Other value: failure |
StartTime | 4 bytes | The professional actual time started |
Table 3
Step 309: after charge system receives AuthPriceCnfmReq message, according to the value of Stat field judge PPG whether successfully PUSH advertisement, if the value of Stat field is 0, then illustrate PPG successful PUSH advertisement, execution in step 310; Otherwise, the not successful PUSH advertisement of PPG is described, withdraw from this flow process.
Step 310: charge system is carried out actual deducting fees to the charge object, if actual deducting fees successfully then is changed to 0 with the value of ResultCode field in the AuthPriceCnfmRsp message that generates; If actually deduct fees unsuccessfully, then in the AuthPriceCnfmRsp message that generates, the value of ResultCode field is changed to other value, then AuthPriceCnfmRsp message is sent to PPG.
An example of AuthPriceCnfmRsp message is presented in the table 4:
Field name | Length | Explanation |
ResultCode | 4 bytes | Actual return code of deducting fees: |
0: success; Other value: failure | ||
MsgId | 20 bytes | Produce corresponding request by PPG |
Table 4
After step 311:PPG receives AuthPriceCnfmRsp message, judge actual whether successfully deducting fees according to ResultCode field wherein, if the value of ResultCode field is 0, then execution in step 314; Otherwise, withdraw from this flow process.
Step 312:PPG generates ticket, and ticket is the record of record traffic charging and business statistics.
In the above-described embodiments, comprise the SPID field of expansion in the PUSH message, the present invention also comprises following situation: PUSH message does not comprise the SPID field, determines concrete SP/CP user by PPG according to the transmit leg IP address of the PUSH message that receives.
In the above-described embodiments, determine charge object and rate according to the combination of SPID and SERVICEID, the present invention also comprises following situation: only determine charge object and/or rate according to SPID or SERVICEID.
In the above-described embodiments, the value of NeedCnfm field is changed to 1 in the AuthPriceRsp message, illustrates whether charge system need successfully determine whether according to the PUSH operation of PPG the charge object is carried out actual deducting fees, with the reliability that guarantees to deduct fees.The present invention comprises that also this field value is changed to 0 situation, charge system acquiescence need not PPG charging was confirmed this moment, directly the charge object is carried out actual deducting fees, return AuthPriceRsp message to PPG then, PPG generates ticket, if the PUSH operation failure of PPG after reception PUSH recipient is given in the PUSH advertisement, then regeneration failure ticket is deducted fees to cancel this time by the mode of follow-up manual rollback.
This paper should be appreciated that to realize the charging of advertising business with the form of PUSH business the present invention is not limited to the charging to advertising business, also comprises the charging that the form with the PUSH business is realized other business, the business of customization weather forecast for example, or the like.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (9)
1, a kind of method that realizes charge of advertisement business is characterized in that, comprising:
A, the corresponding relation that advertising business attribute and charging property are set and preservation;
B, PUSH promoter send the PUSH message that comprises the advertising business attribute and act on behalf of to PUSH, and the PUSH agency parses the advertising business attribute from PUSH message, and the advertising business attribute is sent to charge system;
C, charge system determine the charging property of this advertising business according to the corresponding relation of advertising business attribute and set advertising business attribute and charging property, then according to determined charging property to this charge of advertisement business.
2, method according to claim 1, it is characterized in that the corresponding relation of steps A described preservation advertising business attribute and charging property is: the corresponding relation of on charge system or the addressable any network entity of charge system, preserving advertising business attribute and charging property.
3, method according to claim 1 is characterized in that, in step B, the PUSH promoter sends PUSH message to the PUSH agency, further comprise: the PUSH agency carries out authentication to the PUSH promoter, if authentication is passed through, then parses the advertising business attribute from PUSH message; Otherwise, withdraw from this flow process.
4, method according to claim 3 is characterized in that, in step B, described PUSH agency carries out authentication to the PUSH promoter and is specially:
PUSH agency carries out authentication by the IP address that sends PUSH message to the PUSH promoter, if this IP address is the legal PUSH promoter's that registers in advance IP address, then authentication is passed through; Otherwise failed authentication, perhaps
The PUSH agency carries out authentication by the username and password of PUSH promoter input to the PUSH promoter, if this username and password is consistent with this PUSH promoter's who registers in advance validated user name and password, then authentication is passed through; Otherwise failed authentication.
5, method according to claim 1 is characterized in that, in step B, described PUSH agency is sent to charge system with the advertising business attribute and is specially: the PUSH agency sends and comprises the content charging request message of advertising business attribute to charge system.
6, method according to claim 1 is characterized in that, in step C, charge system is specially charge of advertisement business according to determined charging property:
Charge system is carried out withholding fee according to determined charging property to advertising business, sends the content charging return messages comprise withholding fee success or failure sign and charging property then and acts on behalf of to PUSH;
PUSH acts on behalf of received content charging return messages, if comprising withholding fee, the content charging return messages successfully identify, then the PUSH agency is to PUSH recipient PUSH advertisement, and the content charging that sends the sign that comprises PUSH success or failure then confirms message to charge system; If the content charging return messages comprise withholding fee failure sign, then withdraw from this flow process;
Charge system is after receiving the content charging acknowledge message, if comprising PUSH, the content charging acknowledge message successfully identifies, then charge system is carried out according to charging property and is deducted fees, and the content charging that will comprise deduct fees success sign or failure sign then confirms that response message acts on behalf of to PUSH; If the content charging acknowledge message comprises PUSH failure sign, then withdraw from this flow process;
The PUSH agency comprises the success sign of deducting fees if response message is confirmed in content charging after receiving content charging affirmation response message, then the PUSH agency generates the ticket of this charging according to described charging property; If content charging is confirmed response message and is comprised the failure sign of deducting fees, then withdraws from this flow process.
7, according to each described method in the claim 1 to 6, it is characterized in that unique identification that described advertising business attribute is the PUSH promoter and/or advertising business type unique identification.
According to each described method in the claim 1 to 6, it is characterized in that 8, described charging property is charge object and/or charging rate.
9, according to each described method in the claim 1 to 6, it is characterized in that, described PUSH promoter is service/content provider (SP/CP), and described PUSH agency is Wireless Application Protocol Gateway (WAP gateway), and described PUSH recipient is travelling carriage (MS) or other mobile client.
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CN200510116806.8A CN1852155A (en) | 2005-10-27 | 2005-10-27 | Method for realizing charge of advertisement business |
PCT/CN2006/002876 WO2007048348A1 (en) | 2005-10-27 | 2006-10-26 | Method and system for realizing advertisement service charging |
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CN200510116806.8A CN1852155A (en) | 2005-10-27 | 2005-10-27 | Method for realizing charge of advertisement business |
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Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2011057561A1 (en) * | 2009-11-10 | 2011-05-19 | 华为技术有限公司 | Method and apparatus for constructing service message |
CN103400283A (en) * | 2013-07-22 | 2013-11-20 | 烽火通信科技股份有限公司 | Advertisement pushing system and method based on home gateway |
CN106572453A (en) * | 2015-10-09 | 2017-04-19 | 中国电信股份有限公司 | Content charging method, charging network element, SP server and charging system |
CN112884507A (en) * | 2021-02-05 | 2021-06-01 | 世纪蜗牛通信科技有限公司 | Advertisement marketing recommendation system based on user preference |
CN113919884A (en) * | 2021-10-25 | 2022-01-11 | 大农科技股份有限公司 | Traffic resource processing method and device and computer storage medium |
Families Citing this family (2)
Publication number | Priority date | Publication date | Assignee | Title |
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CN101827346B (en) * | 2009-03-04 | 2013-07-17 | ***通信集团上海有限公司 | Automatic test method and device for charge system |
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Family Cites Families (3)
Publication number | Priority date | Publication date | Assignee | Title |
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CN1300146A (en) * | 1999-12-16 | 2001-06-20 | 余湛悦 | Method and system of utilizing the idle time of channel for advertisement |
JP2001326635A (en) * | 2000-05-16 | 2001-11-22 | Matsushita Electric Ind Co Ltd | Charging system for the internet |
KR20050047789A (en) * | 2003-11-18 | 2005-05-23 | 엘지전자 주식회사 | System and the method for advertizing using mobile phone |
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2005
- 2005-10-27 CN CN200510116806.8A patent/CN1852155A/en active Pending
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2006
- 2006-10-26 WO PCT/CN2006/002876 patent/WO2007048348A1/en active Application Filing
Cited By (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2011057561A1 (en) * | 2009-11-10 | 2011-05-19 | 华为技术有限公司 | Method and apparatus for constructing service message |
CN103400283A (en) * | 2013-07-22 | 2013-11-20 | 烽火通信科技股份有限公司 | Advertisement pushing system and method based on home gateway |
CN103400283B (en) * | 2013-07-22 | 2016-02-10 | 烽火通信科技股份有限公司 | A kind of advertisement push system based on home gateway and method |
CN106572453A (en) * | 2015-10-09 | 2017-04-19 | 中国电信股份有限公司 | Content charging method, charging network element, SP server and charging system |
CN112884507A (en) * | 2021-02-05 | 2021-06-01 | 世纪蜗牛通信科技有限公司 | Advertisement marketing recommendation system based on user preference |
CN113919884A (en) * | 2021-10-25 | 2022-01-11 | 大农科技股份有限公司 | Traffic resource processing method and device and computer storage medium |
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Publication number | Publication date |
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WO2007048348A1 (en) | 2007-05-03 |
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