CN1692390A - Advertisement presentation system, advertisement presentation method, and advertisement management server - Google Patents

Advertisement presentation system, advertisement presentation method, and advertisement management server Download PDF

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Publication number
CN1692390A
CN1692390A CNA2003801005144A CN200380100514A CN1692390A CN 1692390 A CN1692390 A CN 1692390A CN A2003801005144 A CNA2003801005144 A CN A2003801005144A CN 200380100514 A CN200380100514 A CN 200380100514A CN 1692390 A CN1692390 A CN 1692390A
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advertisement
mentioned
content
demonstration
demonstrating
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榎原裕芳
平野芳典
隈元隆宏
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Japan Tobacco Inc
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Japan Tobacco Inc
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    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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Abstract

An advertisement presentation device (20) includes a display section (24) and a loudspeaker (26) and is arranged in an area where persons are present such as a smoking area. An advertisement management server (40) transmits/receives data to/from the advertisement presentation device (20) via a network (60). The network (60) has an advertisement selection section (44) for selecting an advertisement content presented by the display section (24) and the loudspeaker (26) by considering the advertisement content database (T2) containing a plurality of advertisement contents and information on the characteristic of the area where the advertisement presentation device (20) is arranged. The display section (24) and the loudspeaker (26) present an advertisement content selected by the advertisement selection section (44).

Description

Advertisement presentation system, advertisement demenstration method and advertisement management server
Technical field
The present invention relates in the zone that the people stops to the advertisement presentation system and the method thereof of this regional user's presentation of advertisements and the advertisement management server that is used for this system.
Background technology
Whole society's growing interest smoking is to health affected, and as the treatment to the non-smoker, one jiao in facilities such as many public places or work unit is provided with the smoking seat, reminds smoker's smoking in the smoking seat.In addition, spread from the smoking seat, and consider the comfortable of smoker self, air purifier also is set in the smoking seat sometimes in order to prevent cigarette.This air purifier has a variety of, for example can adopt desk-top.The table air cleaning device is provided with filtrator and extraction fan in the bottom of desktop, is provided with suction opeing at the middle body of desktop, extracts cigarette out from suction opeing.In addition, around suction opeing, dispose ashtray.
But the setting of above-mentioned air purifier and the maintenance of smoking seat need expense, so present situation is to fail fully to purify the smoking seat, no matter be to the smoker, still to the non-smoker, the smoking seat has often all become space beastly.In addition, the smoker is stopping certain hour in the smoking seat during the smoking, but does not have thing to do except smoking in the smoking seat, is plagued with too much leisure.
Consider above point, establish the technology (patent documentation 2) that display comes the technology (patent documentation 1) of displays image information and information is provided on the air purifier that has proposed in the smoking seat, to be provided with in the smoking seat.In these documents, waiting in expectation to provide advertisement in the smoking seat, the setup fee by raising air purifier from advertising provider's advertising fee with and the maintenance cost of smoking seat.
Patent documentation 1 (Japan) spy opens the 2001-286716 communique
Patent documentation 2 (Japan) spy opens the 2002-106186 communique
Yet, in this prior art, only consider to show certain information, rather than for demonstrating user's this idea of information of interest probably.Particularly, providing under the situation of advertisement,, then can not obtain effective advertising results if do not manage to attract consumer's interest.Only such uniaxially broadcast information in the zone that people such as smoking seat stop, the user is not necessarily interested in this information, and the advertising provider is also to irresolute at the advertising fee that can not grasp payment great number under the state that the user is had much influences.
In addition, in mass selling, mass-produced epoch in the past, production just can sell out.But the change of current demand is big, and accurately grasping client's needs, tackling demand shift rapidly is extremely important thing.Under this situation, provide advertisement to the consumer, also need not provide uniform information, can improve effective information according to each consumer's characteristic and provide.
Summary of the invention
The present invention In view of the foregoing proposes, and its purpose is to provide the advertisement that this regional user is browsed with interest.Another object of the present invention is to provide advertisement, make the situation of browsing that in the zone that the people stops, provides the advertising provider of advertisement can grasp own advertisement that advertisement is provided.
According to the present invention, a kind of advertisement presentation system is provided, it is characterized in that, comprising: ad storage portion, store a plurality of ad contents; Advertisement demonstration portion is configured in the zone of people's stop, and the ad content that will read from ad storage portion is demonstrated the user to the zone; And advertisement selection portion, consider the relevant information of characteristic with the zone that has disposed advertisement demonstration portion, the ad content of selecting this advertisement demonstration portion to demonstrate; The ad content that advertisement demonstration portion presentation of advertisements selection portion is selected.
Like this, consider with the relevant information of characteristic in zone and select ad content, so can demonstrate the interested probably advertisement of the user who stops in this zone.Thus, be expected to improve the actual effect of advertisement.
In advertisement presentation system of the present invention, the zone can be the smoking seat.In addition, user in the case can be the smoker.In the smoking seat, the smoker need stop in the smoking seat in the certain hour in smoking, often be plagued with too much leisure, so if in the smoking seat presentation of advertisements, then can improve the possibility of user's browse advertisements.
In advertisement presentation system of the present invention, the information relevant with the characteristic in zone can be to utilize the people's in zone attribute, can also comprise the area information storage part of storing this attribute.Like this, consider that the people's who utilizes the zone attribute is selected ad content, so can demonstrate the interested probably advertisement of user.
In advertisement presentation system of the present invention, the zone can be set in the affiliated facility of specific people, and utilizing the people's in zone attribute can be the attribute that belongs to the people of facility; The area information storage portion stores belongs to the people's of facility attribute.Like this, can grasp the people's who utilizes the zone attribute in more detail, consider that this attribute selects ad content, more may interested advertisement so can demonstrate the user.
In advertisement presentation system of the present invention, ad storage portion can come the attribute that object is provided of stores advertisements content corresponding to each ad content; Advertisement selection portion considers that the people's who utilizes the zone the attribute and the attribute that object is provided of ad content select ad content.Like this, can preestablish the attribute that the advertising provider wants to provide as advertisement the people of object, so can further improve the actual effect of advertisement to the desired destination presentation of advertisements.
According to advertisement presentation system of the present invention, a kind of advertisement presentation system is provided, it is characterized in that, comprising: ad storage portion, stores advertisements content; Advertisement demonstration portion is configured in the smoking seat, and the ad content that will read from ad storage portion is demonstrated the user to the smoking seat; And advertisement selection portion, consider the relevant information of characteristic with advertisement demonstration portion, the ad content of selecting this advertisement demonstration portion to demonstrate; The ad content that advertisement demonstration portion presentation of advertisements selection portion is selected.
Here, the characteristic of so-called advertisement demonstration portion for example is having or not of the number of the demonstration picture that has of advertisement demonstration portion or loudspeaker etc. etc. and the relevant information of function of advertisement demonstration portion.Like this, can select suitable advertisement, can improve the actual effect of advertisement according to object advertisement demonstration portion.
In advertisement presentation system of the present invention, advertisement demonstration portion can have a plurality of demonstration pictures; A plurality of ad contents can be selected by advertisement selection portion, so that demonstrate different ad contents on a plurality of demonstration pictures.Like this, the user can stop before having demonstrated the demonstration picture of wanting the advertisement seen, can have a mind to the free burial ground for the destitute to spend the residence time.In addition, also can human body sensor etc. nearby be set what each demonstrated picture.Thus, user's stop state can be detected, the kind of the user's interest advertisement in this zone can be grasped.
In advertisement presentation system of the present invention, can also comprise: select information storage part, store the relevant information of selecting with advertisement selection portion of ad content.Thus, can grasp the amount of the advertisement of demonstrating in the advertisement demonstration portion, for example the advertising provider can come to pay off advertising according to the amount of the advertisement of actual presentation.
In advertisement presentation system of the present invention, can also comprise: the indication receiving portion, accept from by demonstrator's indication; A plurality of ad contents can be selected by advertisement selection portion under original state; The title of a plurality of ad contents of selecting can be demonstrated by advertisement demonstration portion under original state; The indication receiving portion can be from the selection of the ad content being accepted by the demonstrator to wish to demonstrate there; Advertisement selection portion can be according to the ad content of being selected by demonstrator's selection to demonstrate.Like this, select the user's interest advertisement, so can improve the actual effect of advertisement.
Advertisement presentation system of the present invention can also comprise: answer receiving portion, accept from by demonstrator's answer; With the answer storage part, storage is answered; Survey can be demonstrated as ad content by advertisement demonstration portion; Answering receiving portion can be stored in this answer and answer in the storage part from accepted the answer to survey there by the demonstrator.
Like this, survey can be retrieved, user's needs can be grasped from the user.In addition,, can cause user's attention, make it interested advertisement by making user's investigation that answers a questionnaire.Particularly in the smoking seat, the smoker need stop in the smoking seat in the certain hour in smoking, often is plagued with too much leisure, so be expected to improve the recovery of survey.
Advertisement presentation system of the present invention can also comprise: printing portion, print with advertisement demonstration portion on the relevant information of ad content demonstrated.Like this, the advertisement of demonstrating in user's print ad demonstration then and there portion can improve the actual effect of advertisement.In addition, if for example can print coupons etc. coupons or gift convertible note etc., then be expected to improve the utilization factor of advertisement presentation system.
Advertisement presentation system of the present invention can also comprise: air purifier, suction air and purifying; Advertisement demonstration portion can be attached on the air purifier.Like this, the zone can be become comfortable space, can build user's environment of browse advertisements imperturbably.
According to the present invention, a kind of advertisement demenstration method is provided, it is characterized in that, consider that the information relevant with the characteristic of smoking seat selects the ad content that will demonstrate in this smoking seat, the advertisement that demonstration is selected in the smoking seat.
According to the present invention, a kind of advertisement demenstration method is provided, with computer system presentation of advertisements content in the smoking seat, this computer system comprises the ad storage portion that stores a plurality of ad contents, the advertisement demonstration portion of presentation of advertisements content and the advertisement selection portion of the ad content that selection advertisement demonstration portion will demonstrate, it is characterized in that, comprise following step: advertisement selection portion considers the relevant information of characteristic with the smoking seat that has disposed advertisement demonstration portion, the ad content of selecting this advertisement demonstration portion to demonstrate; The ad content of selecting is read by advertisement selection portion from ad storage portion; And the ad content of reading is demonstrated by advertisement demonstration portion from ad storage portion.
In advertisement demenstration method of the present invention, can also comprise the step that the stop state of the smoker in the smoking seat detects in advertisement selection portion; Advertisement selection portion can also consider the ad content that smoker's stop state selects advertisement demonstration portion to demonstrate.
In advertisement demenstration method of the present invention, can also comprise the step of the correlationship between the stop state that advertisement selection portion obtains ad content that advertisement demonstration portion demonstrating and the smoker in the smoking seat; Advertisement selection portion can also consider correlationship in the past, the ad content of selecting advertisement demonstration portion to demonstrate.
In advertisement demenstration method of the present invention, can also comprise the step that detection has or not the smoker to stop in the smoking seat; Detecting when having the smoker to stop in the smoking seat, advertisement demonstration portion can the presentation of advertisements content.
According to the present invention, a kind of advertisement management server is provided, link to each other with advertisement demonstration portion in the smoking seat through network to smoker's presentation of advertisements, it is characterized in that, comprising: ad storage portion, store a plurality of ad contents; Advertisement selection portion considers the relevant information of characteristic with the smoking seat that has disposed advertisement demonstration portion, the ad content of selecting this advertisement demonstration portion to demonstrate; And Department of Communication Force, the ad content of selecting is distributed to advertisement demonstration portion.
More than, structure of the present invention has been described, but the combination in any of these structures or show the conversion of carrying out between method, device, system, recording medium, computer program, the module etc. with of the present invention also is effective as form of the present invention.
Description of drawings
By following preferred implementation and the following drawings thereof, above-mentioned purpose and other purposes, feature and advantage will become more apparent.
Fig. 1 is the block scheme of the advertisement presentation system of first embodiment of the invention.
Fig. 2 is a block scheme of at length representing the structure of advertisement apparatus for demonstrating shown in Figure 1 and advertisement management server respectively.
Fig. 3 is the partial graph of device information data of database structure.
The exemplary plot of the definition of Fig. 4 section of being code.
Fig. 5 is the process flow diagram of the process of advertisement apparatus for demonstrating presentation of advertisements in first embodiment.
Fig. 6 is the more detailed block diagram separately of the structure of the advertisement apparatus for demonstrating of advertisement presentation system of second embodiment of the invention and advertisement management server.
Fig. 7 is the example flow diagram of the process of advertisement apparatus for demonstrating presentation of advertisements in second embodiment.
Fig. 8 is another example flow diagram of the process of advertisement apparatus for demonstrating presentation of advertisements in second embodiment.
Fig. 9 is another example block diagram of the advertisement apparatus for demonstrating of second embodiment.
Figure 10 is advertisement apparatus for demonstrating presentation of advertisements shown in Figure 9 and the process flow diagram that prints the process of processing.
Figure 11 is the block scheme of the advertisement presentation system of third embodiment of the invention.
Figure 12 is the block diagram of advertisement apparatus for demonstrating of the advertisement presentation system of four embodiment of the invention.
Figure 13 is the block diagram of advertisement management server of the advertisement presentation system of four embodiment of the invention.
Figure 14 is the partial graph of data structure of the distributing information storage part of four embodiment of the invention.
Embodiment
In the following embodiments, the example that advertisement is provided to the smoker in the smoking seat set in the facility under specific people such as office is described.
(first embodiment)
Fig. 1 is the block scheme of the advertisement presentation system of first embodiment of the invention.Advertisement presentation system 10 is made of following part: advertisement apparatus for demonstrating 20 is configured in each smoking seat; With advertisement management server 40, manage the advertisement of demonstration on these advertisement apparatus for demonstrating 20.Here, the advertisement apparatus for demonstrating 20 that disposes among smoking seat A and the smoking seat B is shown.Advertisement apparatus for demonstrating 20 and advertisement management server 40 are received and dispatched various data through network 60.Here, network 60 is used for connecting a plurality of signal conditioning packages through communication line, cable, wireless etc., comprises the Internet, WAN (Wide Area Network, wide area network), LAN (Local Area Network, LAN (Local Area Network)) etc.
Fig. 2 is the more detailed block diagram separately of the structure of advertisement apparatus for demonstrating 20 shown in Figure 1 and advertisement management server 40.Advertisement apparatus for demonstrating 20 comprises user interface 22, control part 28, data store 30 and Department of Communication Force 32.User interface 22 comprises display part 24 and loudspeaker 26.Advertisement management server 40 comprises Department of Communication Force 42, advertisement selection portion 44, distributing information storage part 46, accounting processing portion 48, trading information data storehouse T1, ad content data storehouse T2, device information database T3 and the information database T4 of provider.
The structure of advertisement management server 40 at first, is described.Trading information data storehouse T1 storage distribution is given the Transaction Information of the advertisement of each advertisement apparatus for demonstrating 20.Trading information data storehouse T1 to each transaction code store its ad content the ID of provider, provide during, the consumer's of title, this advertisement aiming kind, content number etc.Ad content data storehouse T2 number stores various ad contents corresponding to content.The information that the information database T4 of provider storage is relevant with the provider of ad content.The information database T4 of provider imposes the contract informations such as collection method of provider's information such as object, advertising fee etc. to the address of each storage provider ID of provider, provider or advertising fee.
The information that the advertisement apparatus for demonstrating that disposes respectively in device information database T3 storage and a plurality of smoking seats 20 is relevant.Device information database T3 is to each advertisement apparatus for demonstrating 20 memory storage ID, the information relevant with the function of device, the information relevant with the configuration place of device etc.The relevant information of function of so-called and device for example is the required information of form that selection such as having or not of the number of the display part 24 that has of advertisement apparatus for demonstrating 20 or loudspeaker 26 makes the ad content of this device demonstration.So-called and the relevant information in configuration place for example are the required information of kind that the positional information of the kind that disposed the facility of advertisement apparatus for demonstrating 20, this facility, the selections such as characteristic that belong to the people of this facility make the ad content of this device demonstration.Device information database T3 stores these information corresponding to device ID.In device information database T3, can represent to belong to the people's of the facility that has disposed advertisement apparatus for demonstrating 20 characteristic with the section code of following explanation, corresponding to device ID.
Fig. 3 is the partial graph of the data structure of device information database T3.Device information database T3 has device ID hurdle, facility name hurdle, facility positional information hurdle, reaches section code hurdle.Here,, the address of this facility be can store as shown in the figure, but the latitude in the place of setting up this facility and longitude etc. also can be stored as the facility positional information.The section coded representation belongs to the people's of this facility characteristic.The section code for example can the other code of do as one likes, the age code, and area code constitute.
The exemplary plot of the definition of Fig. 4 section of being code.Shown in Fig. 4 (a), the gender code expression " male sex " under the situation of M, be to represent " women " under the situation of W the gender code.In addition, shown in Fig. 4 (b), at the age code expression " more than 20 year old " under 20 the situation, expression " one's late 30s " under 30 situation, expression " more than 40 year old " under 40 situation, expression " over fifty years old " under 50 situation, expression " more than 60 years old " under 60 situation.Shown in Fig. 4 (c), it at area code expression " Hokkaido " under the situation of HO, expression " northeast " under the situation of TO, expression " Northeast " under the situation of KA, expression " middle part " under the situation of CH, expression " northern land " under the situation of HR, expression " Northwest " under the situation of KS, expression " China " under the situation of CG, expression " four countries " under the situation of SK, expression " nine divisions of China in remote antiquity " under the situation of KY.Be under the situation of " M20KA " at the section code for example, the facility that this advertisement apparatus for demonstrating 20 has been disposed in expression is " what be positioned at area, the Northeast is the facility at center with more than the 20 year old male sex ".In addition, in the T1 of trading information data storehouse, also can represent the consumer's of each ad content aiming kind with the section code.
Turn back to Fig. 2, in advertisement management server 40, advertisement selection portion 44 is according to the device ID that sends from each advertisement apparatus for demonstrating 20, comparable device information database T3 and trading information data storehouse T1, in a plurality of ad contents of from the T2 of ad content data storehouse, storing, select the ad content that this device is shown.The ad content of selecting is read by advertisement selection portion 44 from the T2 of ad content data storehouse, send to corresponding advertisement apparatus for demonstrating 20 through Department of Communication Force 42.
The transaction code that advertisement selection portion 44 will be distributed to the ad content of each advertisement apparatus for demonstrating 20 stores in the distributing information storage part 46 corresponding to the device ID of correspondent advertisement apparatus for demonstrating 20.The distributing information of the ad content of storage carries out accounting processing according to the dispensed amount of ad content to each advertising provider in the accounting processing portion 48 regular statistical photos and sending messages storage parts 46.
In advertisement apparatus for demonstrating 20, control part 28 is display ads on display part 24, and comprises in advertisement under the situation of acoustic information from loudspeaker 26 back sound information.Display part 24 for example is CRT, liquid crystal (LCD), organic EL (ELD), plasma displays such as (PDP).Though not shown, whether advertisement apparatus for demonstrating 20 can comprise detection has the people near the human body sensor around it.In the case, after human body sensor detected the people, control part 28 sent the device ID of ad distribution request and advertisement apparatus for demonstrating 20 to advertisement management server 40 through Department of Communication Force 32.After having distributed ad content from advertisement management server 40, control part 28 makes display part 24 and loudspeaker demonstrate this advertisement.Control part 28 also can temporarily store the ad content from advertisement management server 40 distributions into the data store 30.Wherein, in the present embodiment, advertisement apparatus for demonstrating 20 can be configured in separately in the smoking seat, also can be attached on the air purifier.In addition,, can adopt to comprise human body sensor, in the case, can be imported into the control part 28 of advertisement apparatus for demonstrating 20 from the signal of the human body sensor of air purifier as air purifier.
Fig. 5 is the process flow diagram of the process of advertisement apparatus for demonstrating 20 presentation of advertisements in first embodiment.
Control part 28 sends ad distribution request and device ID (S10) to advertisement management server 40.In advertisement management server 40, advertisement selection portion 44 is that the information (S11) relevant with corresponding device read in keyword from device information database T3 with device ID.Then, the ad content (S12) of object advertisement apparatus for demonstrating 20 demonstrations is selected to make according to the information relevant with device of reading by advertisement selection portion 44 with reference to trading information data storehouse T1.For example, advertisement selection portion 44 can the section of selection code the ad content consistent with object advertisement apparatus for demonstrating 20.In addition, the ad content in shop of the facility periphery of object advertisement apparatus for demonstrating 20 for example can have been selected to dispose by advertisement selection portion 44.In addition, the correspondent advertisement content can be selected with reference to during the providing of trading information data storehouse T1 by advertisement selection portion 44.Then, advertisement selection portion 44 reads corresponding advertising content according to the content of the ad content of selecting number from the T2 of ad content data storehouse.Like this, advertisement selection portion 44 considers the characteristic of the smoking seat that has disposed object advertisement apparatus for demonstrating 20, selects the interested probably ad content of smoker in this facility.
The ad content that advertisement selection portion 44 will as above select is distributed to object advertisement apparatus for demonstrating 20 (S13) through Department of Communication Force 42.In addition, advertisement selection portion 44 will be distributed to the content number of ad content of advertisement apparatus for demonstrating 20 corresponding to the device ID of this advertisement apparatus for demonstrating 20, store (S14) in the distributing information storage part 46 into as distributing information.In object advertisement apparatus for demonstrating 20, control part 28 usefulness display parts 24 and loudspeaker 26 are demonstrated from the ad content (S15) of advertisement management server 40 distributions.In advertisement management server 40, the distributing information of storage and each advertising provider carried out accounting processing (S16) in the accounting processing portion 48 regular statistical photos and sending messages storage parts 46.
According to present embodiment, in smoker's smoking, the interested probably ad content of advertisement apparatus for demonstrating 20 these smokers of demonstration is so the smoker can have a mind to the free burial ground for the destitute and spend time in the smoking.
(second embodiment)
Fig. 6 is a block scheme of at length representing the structure of the advertisement apparatus for demonstrating 20 of advertisement presentation system 10 of second embodiment of the invention and advertisement management server 40 respectively.In the present embodiment, the structure that advertisement apparatus for demonstrating 20 illustrated with reference to Fig. 2 in first embodiment, user interface 22 also comprises input part 34.Input part 34 for example is the equipment that pointing apparatus such as mouse, tracking ball, tracking plate, tablet, keyboard, touch-screen etc. can be imported user's indication.In addition, in the present embodiment, the structure that advertisement management server 40 illustrated with reference to Fig. 2 in first embodiment, also comprise and answer receiving portion 50 and answer storage part 52.In the present embodiment, to first embodiment in the same member of the member that illustrated with reference to Fig. 1 and Fig. 2 attached with same label, suitably omit its explanation.
Fig. 7 is the example flow diagram of the process of advertisement apparatus for demonstrating 20 presentation of advertisements in the present embodiment.At first, in advertisement apparatus for demonstrating 20, control part 28 shows the title (S20) of a plurality of ad contents on display part 24 under original state.At this moment, a plurality of ad contents as the title demonstration can be selected according to the information relevant with object advertisement apparatus for demonstrating 20 by advertisement selection portion 44.Control part 28 accepts to want the selection (S22) of the ad content browsed there from the user through input part 34.Then, control part 28 sends the content number (S24) of the ad content that ad distribution requests and user select to advertisement management server 40 through Department of Communication Force 32.
In advertisement management server 40, correspondent advertisement content (S26) is read according to the content that sends from advertisement apparatus for demonstrating 20 number by advertisement selection portion 44 from the T2 of ad content data storehouse.Then, advertisement selection portion 44 distributes these ad contents (S28) through Department of Communication Force 42 to advertisement apparatus for demonstrating 20.Advertisement selection portion 44 will be distributed to the content number of ad content of advertisement apparatus for demonstrating 20 corresponding to the device ID of this advertisement apparatus for demonstrating 20, store (S30) in the distributing information storage part 46 into as distributing information.In advertisement apparatus for demonstrating 20, control part 28 usefulness display parts 24 and loudspeaker 26 are demonstrated from the ad content (S32) of advertisement management server 40 distributions.In advertisement management server 40, the distributing information of storage and each advertising provider carried out accounting processing (S34) in the accounting processing portion 48 regular statistical photos and sending messages storage parts 46.In above processing, also can in step 24, specify the addresses such as URL of the storage location of the ad content of selecting from advertisement apparatus for demonstrating 20.In the case, in step 26 and step 28,, in step 32, come the presentation of advertisements content with browser from the address downloads ad content of appointment.
Like this, in smoker's smoking, the ad content that advertisement apparatus for demonstrating 20 demonstration smokers self select is so the smoker can have a mind to the free burial ground for the destitute and spend time in the smoking.In addition,, can cause smoker's attention, make it interested advertisement by making spontaneously operation inputting part 34 of smoker.Moreover, advertisement management server 40 is given advertisement apparatus for demonstrating 20 with the ad distribution that the smoker selects on advertisement apparatus for demonstrating 20, its distributing information is stored in the distributing information storage part 46, so by regular statistical photos and sending messages storage part 46, can know the situation of browsing of each advertisement.Thus, it is to what extent viewed that the advertising provider can grasp oneself advertisement.Accounting processing portion 48 carries out accounting processing according to the distributing information of storage in the distributing information storage part 46 to the advertising provider, so the advertising provider can pay advertising expenditure according to the pageview of advertisement of oneself.
Fig. 8 is another example flow diagram of the process of advertisement apparatus for demonstrating 20 presentation of advertisements in the present embodiment.Here, the advertisement of advertisement apparatus for demonstrating 20 demonstrations comprises the survey relevant with this advertisement.Concerning the advertising provider, collect with oneself product or to serve relevant consumer's suggestion very important.Therefore, various ways had been found out by each company in the past, for example provided gift by drawing lots to the survey answerer, and novelties etc. perhaps are provided.In the present embodiment, remind smoker's investigation that answers a questionnaire under the state of in smoking, being plagued with too much leisure, so can easily reclaim survey there from the consumer.
In advertisement apparatus for demonstrating 20, control part 28 sends ad distribution request (S40) through Department of Communication Force 32 to advertisement management server 40.In advertisement management server 40, reading from the T2 of ad content data storehouse will be to the ad content (S42) of object advertisement apparatus for demonstrating 20 transmissions.Advertisement selection portion 44 can with the ad content that sends to object advertisement apparatus for demonstrating 20 with reference to selecting equally of illustrating of Fig. 5 in first embodiment, also can with present embodiment in selected the ad content that sends to object advertisement apparatus for demonstrating 20 according to user's appointment equally with reference to what Fig. 7 illustrated.Then, advertisement selection portion 44 is distributed to advertisement apparatus for demonstrating 20 (S44) with the ad content of reading.Advertisement selection portion 44 will be distributed to the content number of ad content of advertisement apparatus for demonstrating 20 corresponding to the device ID of this advertisement apparatus for demonstrating 20, store (S52) in the distributing information storage part 46 into as distributing information.In advertisement apparatus for demonstrating 20, control part 28 usefulness display parts 24 and loudspeaker 26 are demonstrated from the ad content (S46) of advertisement management server 40 distributions.Here, the ad content of demonstration comprises survey.The user imports the answer with the survey of display part 24 and loudspeaker 26 demonstrations with input part 34.Control part 28 is accepted the answer to survey (S48) of user's input.Control part 28 will send to advertisement management server 40 (S50) to the answer of survey through Department of Communication Force 32.In advertisement management server 40, answer receiving portion 50 is stored the answer (S54) to survey in answering storage part 52.
Like this, in smoker's smoking, advertisement apparatus for demonstrating 20 presentation of advertisements contents are so the smoker can have a mind to the free burial ground for the destitute and spend time in the smoking.In addition, import answer, can cause smoker's attention, make it interested advertisement to survey by making the smoker.Moreover, can access the answer of smoker, so the advertising provider can grasp consumer's needs to survey.
In addition, advertisement apparatus for demonstrating 20 can also comprise printing portion 36 as shown in Figure 9.Advertisement apparatus for demonstrating 20 can print ad in coupons such as coupon and offer the people of browse advertisements perhaps.Figure 10 is advertisement apparatus for demonstrating 20 presentation of advertisements and the process flow diagram that prints the process of processing.
At first, with in first embodiment with reference in Fig. 5 and the present embodiment with reference to Fig. 7 and Fig. 8 illustrated same, advertisement apparatus for demonstrating 20 sends ad distribution request (S60) to advertisement management server 40, and advertisement management server 40 is read ad content (S62).Then, advertisement management server 40 is to advertisement apparatus for demonstrating 20 distribution ad contents (S64), and advertisement apparatus for demonstrating 20 is demonstrated these advertisements (S66).Advertisement management server 40 storage distribution are given the distributing information (S74) of the ad content of advertisement apparatus for demonstrating 20.
In advertisement apparatus for demonstrating 20, control part 28 is accepted the indication (S68) of printing.The user prints from input part 34 indications under the situation of thinking coupons such as print ad content or coupon.After having indicated printing, control part 28 usefulness printing portions 36 come (S70) such as print coupons.Then, control part 28 sends the print processing notice (S72) that finishes through Department of Communication Force 32 to advertisement management server 40.In advertisement management server 40, answer receiving portion 50 and in answering storage part 52, store output record (S76).
Like this, user's advertisement of demonstration on the print ad apparatus for demonstrating 20 there and then.If only to user's presentation of advertisements, also might forget even then the user is interested in the ad content, can not improve the actual effect that advertisement is provided.According to present embodiment, advertisement apparatus for demonstrating 20 has printing portion 36, so the user can print interested ad content, so can improve the actual effect that advertisement is provided.In addition, if give coupons such as coupon, then be expected to improve the utilization factor of smoker to advertisement apparatus for demonstrating 20 to the user of the advertisement of having browsed advertisement apparatus for demonstrating 20.Moreover advertisement management server 40 ends can access the state that the user prints processing, so the advertising provider can grasp consumer's interest.
(the 3rd embodiment)
Figure 11 is the block scheme of the advertisement presentation system 10 of third embodiment of the invention.In the present embodiment, be that with the difference of first and second embodiment advertisement presentation system 10 comprises advertisement management server 70 in the facility in each facility, management is distributed to the ad content of the smoking seat that comprises in each facility.Advertisement apparatus for demonstrating 20 in the facility in 70 pairs of facilities of advertisement management server and the data transmit-receive between the advertisement management server 40 carry out intermediary.Advertisement management server 70 network 60a in facility links to each other with advertisement apparatus for demonstrating 20 in this facility in the facility, links to each other with advertisement management server 40 through facility outer network 70b.In the present embodiment, advertisement apparatus for demonstrating 20 and advertisement management server 40 comprise with first and second embodiment in the same member of member that illustrated with reference to Fig. 2, Fig. 6 and Fig. 9.
For example, facility 1 comprises a plurality of smoking seats such as smoking seat A and smoking seat B.Advertisement apparatus for demonstrating 20 that illustrated in the structure of the advertisement apparatus for demonstrating 20 that disposes in each smoking seat and the structure of advertisement management server 40 and first and second embodiment and advertisement management server 40 are identical respectively, so omit its explanation here.In addition, advertisement management server 70 can comprise the member same with advertisement management server 40 in the facility.In facility in the advertisement management server 70, the information that the advertisement apparatus for demonstrating that comprises in device information database T3 storage and this facility 20 is relevant.Here, for example under the situation in the different floors in advertisement apparatus for demonstrating 20 is configured in the object facility, device information database T3 can store characteristic with the people who belongs to each floor of section coded representation corresponding to device ID.Advertisement management server 70 regularly receives the ad content of advertisement apparatus for demonstrating 20 demonstrations that make in this facility and the Transaction Information of this ad content from advertisement management server 40 in the facility, stores among ad content data storehouse T2 and the trading information data storehouse T1.Wherein, advertisement management server 70 can not have accounting processing portion 48 and the information database T4 of provider in the facility, and their management can be concentrated by advertisement management server 40 and be carried out.
In facility in the advertisement management server 70, after advertisement selection portion 44 has accepted the ad distribution request from the advertisement apparatus for demonstrating 20 in the facility, device ID according to this advertisement apparatus for demonstrating 20, with reference to device information database T3 and the trading information data storehouse T1 in the advertisement management server in the facility 70, in a plurality of ad contents of from the T2 of ad content data storehouse, storing, select the ad content that this device is shown.The ad content of selecting is read by advertisement selection portion 44 from the T2 of ad content data storehouse, send to corresponding advertisement apparatus for demonstrating 20 through Department of Communication Force 42.The transaction code that advertisement selection portion 44 will be distributed to the ad content of each advertisement apparatus for demonstrating 20 stores in the distributing information storage part 46 corresponding to the device ID of correspondent advertisement apparatus for demonstrating 20.The distributing information of storing in the distributing information storage part 46 of advertisement management server 70 in each facility regularly is sent to advertisement management server 40 through facility outer network 60b, stores in the distributing information storage part 46 of advertisement management server 40.
As above in each facility, be provided with in the facility behind the advertisement management server 70, can with the advertisement apparatus for demonstrating 20 rapid transceive data in the facility, the ad distribution that can be well on is handled.
(the 4th embodiment)
Figure 12 is the block diagram of advertisement apparatus for demonstrating 20 of the advertisement presentation system 10 of four embodiment of the invention.In the present embodiment, advertisement apparatus for demonstrating 20 has a plurality of demonstration unit 78 that comprise user interface 22 and sensor 80 respectively.These a plurality of demonstration unit 78 by decentralized configuration in a smoking seat.Sensor 80 for example is a human body sensor, is arranged near the display part 24 of each demonstration unit 78.The detection signal that control part 28 is accepted from each sensor 80.Thus, control part 28 can detect to stop the smoker near which demonstration unit 78.Advertisement apparatus for demonstrating 20 only can adopt the form that detects presenting advertising content on people's the display part 24 of demonstration unit 78 at sensor 80, locates the form of establishing sensor in addition, presenting advertising content on the display part 24 of man-hour in all demonstration unit 78 being arranged in the smoking seat but also can adopt at the inlet of smoking seat etc.
In addition, control part 28 can show different ad contents on each display part 24 of a plurality of demonstration unit 78 under original state.Like this, the smoker can smoking before the demonstration unit 78 of having demonstrated own interested ad content, can browse interested ad content.In addition, as the advertising provider, can allow smoker's browse advertisements with interest.In the case, control part 28 can be obtained the detection signal from the sensor 80 of each demonstration unit 78 corresponding to the kind of the ad content that is showing on the display part 24.The kind of the ad content that control part 28 will be obtained like this and the relevant information between the detection signal send to advertisement management server 40 through Department of Communication Force 32 and network 60.
Figure 13 is the block diagram of advertisement management server 40 of the advertisement presentation system 10 of present embodiment.In the present embodiment, the structure of advertisement management server 40 advertisement management server 40 shown in Figure 2 in first embodiment, also comprise the condition detection portion 82 of browsing.Browse condition detection portion 82 and accept the kind of ad content and the relevant information between the detection signal from each advertisement apparatus for demonstrating 20 through network and communications portion 42.Browsing condition detection portion 82 stores this relevant information in the distributing information storage part 46 into.
Figure 14 is the partial graph of data structure of the distributing information storage part 46 of present embodiment.Distributing information storage part 46 comprises device ID hurdle, content hurdle, demonstration time (h) hurdle, (h) hurdle of viewed time, reaches ratio (%) hurdle etc.For example, ID is in the advertisement apparatus for demonstrating 20 of " 000001 " at device, having demonstrated content number is 2 hours for time of the ad content of " ab2 ", and this ad content is 1.2 hours by the viewed time that the smoker browses, and the ratio of viewed time with the demonstration time is 60%.The viewed time can calculate according to relevant information.
According to present embodiment, in smoker's smoking, demonstrated a plurality of ad contents, so the smoker can browse more interested ad content, can have a mind to the free burial ground for the destitute to spend time in the smoking.In addition, be provided with sensor 80 on each display part 24, so can grasp the situation of smoker's browse advertisements content, the advertising provider can know consumer's reaction.
More than, according to embodiment the present invention has been described.It should be appreciated by those skilled in the art that this embodiment is an illustration, can carry out various application.
For example, season can or be selected to be distributed to the advertisement of advertisement apparatus for demonstrating 20 according to time of object advertisement apparatus for demonstrating 20 presentation of advertisements by advertisement selection portion 44.In addition, also can select to be distributed to the advertisement of advertisement apparatus for demonstrating 20 with reference to the schedule information in the facility that is provided with the smoking seat that has disposed each advertisement apparatus for demonstrating 20.
Moreover advertisement apparatus for demonstrating 20 can comprise the parts of the identifying information of obtaining the user, and advertisement management server 40 can comprise the parts of storage and user's the corresponding user profile of identifying information.In the case, advertisement management server 40 can be selected the interested probably ad content of this user and be distributed to advertisement apparatus for demonstrating 20 with reference to user profile.In addition, advertisement presentation system 10 can be stored the situation of user's browse advertisements content corresponding to user's identifying information.Reference when the situation of browsing of Cun Chu ad content can be used as the ad content of selecting thereafter to this user demonstration like this.Like this, browse situation, then can select the interested probably ad content of user accurately if can grasp to each user.In addition, also can give integration to the user, allow the user exchange certain return with integration according to the situation of browse advertisements content.By giving integration to the user like this, can improve the motivation of user's browse advertisements, be expected to improve the actual effect of branch sending advertisement.
In embodiment, be that example is illustrated with the smoking seat, but advertisement presentation system of the present invention is not limited to the smoking seat, can be applied to various facilities such as waiting room that the people stops or rest room.
Moreover, in the above-described embodiment, with set smoking seat in the facility under the specific people such as office is that example is illustrated, but advertisement presentation system of the present invention is not limited to the facility under the specific people, can be applied to grasp the facility of the people's who stops in this facility characteristic.For example, under the situation in the smoking seat of the waiting room that advertisement apparatus for demonstrating 20 is configured in hospital, can allow the people select the ad content relevant with care merchandise.In addition, under the situation in the waiting room that advertisement apparatus for demonstrating 20 is configured in the station, also can allow the people select the ad content information-related with the sightseeing of this station periphery.
In the 4th embodiment, under advertisement apparatus for demonstrating 20 is attached to situation on the table air cleaning device, when having assembled a plurality of smoker around the desk, a plurality of demonstration unit 78 are made the smoker browse each display part 24 respectively and also can not crowd by suitable decentralized configuration.
Wherein, in the 4th embodiment, illustrated that each demonstration unit 78 of advertisement apparatus for demonstrating 20 comprises the structure of sensor 80, but also can adopt the structure that does not comprise sensor 80.In the case, control part 28 also can show different ad contents on a plurality of display parts 24 under original state.Thus, the smoker can be in the display part 24 peripheral smokings that shown own interested ad content, and the advertising provider can allow smoker's browse advertisements with interest.
In addition, also the set-off sensor of grasping the stop state of the smoker in each smoking seat can be arranged in the smoking seat.In the case, advertisement selection portion 44 can select the advertisement of each advertisement apparatus for demonstrating 20 demonstration according to smoker's stop state.As the set-off sensor, for example in the 4th embodiment, can adopt sensor 80 set on each demonstration unit 78.In the case, advertisement selection portion 44 can switch to the high ad content of viewed ratio according to the ad content that the situation of browsing of the smoker in each smoking seat will have been demonstrated the demonstration unit 78 of the low ad content of viewed ratio.This hand-off process also can be undertaken by control part 28 in each advertisement apparatus for demonstrating 20.
Wherein, in above embodiment, the structure that advertisement apparatus for demonstrating 20 and advertisement management server 40 are linked to each other by network 60 has been described, but also the functional packet of advertisement apparatus for demonstrating 20 and advertisement management server 40 can be contained in the device.In addition, also can the function of each member of advertisement apparatus for demonstrating 20 and advertisement management server 40 be carried out the device of various combination gained with the network connection.For example, also ad content data storehouse T2 can be included in each advertising provider's the server, in the case, advertisement management server 40 can be given advertisement apparatus for demonstrating 20 with the address notifications such as URL in the preservation place of object ad content, makes it visit the server of this address.
Utilizability on the industry of the present invention is, as mentioned above, according to the present invention, can provide this advertisement that regional user can browse with interest in the zone that the people stops.According to the present invention, can make the situation of browsing that in the zone that the people stops, provides the advertising provider of advertisement can grasp the advertisement of oneself that advertisement is provided.

Claims (18)

1, a kind of advertisement presentation system is characterized in that comprising:
Ad storage portion stores a plurality of ad contents;
Advertisement demonstration portion is configured in the zone that the people stops, and the ad content that will read from above-mentioned ad storage portion is demonstrated the user to above-mentioned zone; And
Advertisement selection portion considers the relevant information of characteristic with the zone that has disposed above-mentioned advertisement demonstration portion, the ad content of selecting this advertisement demonstration portion to demonstrate;
The ad content that above-mentioned advertisement selection portion is selected is demonstrated by above-mentioned advertisement demonstration portion.
2, advertisement presentation system as claimed in claim 1 is characterized in that,
Above-mentioned zone is the smoking seat.
3, advertisement presentation system as claimed in claim 1 or 2 is characterized in that, the information relevant with the characteristic of above-mentioned zone is to utilize the people's of above-mentioned zone attribute, also comprises the area information storage part of storing this attribute.
4, advertisement presentation system as claimed in claim 3 is characterized in that,
Above-mentioned zone is set in the affiliated facility of specific people, and the attribute that utilizes the people of above-mentioned zone is the attribute that belongs to the people of above-mentioned facility;
The storage of above-mentioned zone information storage part belongs to the people's of above-mentioned facility attribute.
5, as claim 3 or 4 described advertisement presentation system, it is characterized in that,
Above-mentioned ad storage portion stores the attribute that object is provided of above-mentioned ad content corresponding to each above-mentioned ad content;
Above-mentioned advertisement selection portion considers that the people's who utilizes above-mentioned zone the attribute and the attribute that object is provided of above-mentioned ad content select ad content.
6, a kind of advertisement presentation system is characterized in that comprising:
Ad storage portion, the stores advertisements content;
Advertisement demonstration portion is configured in the smoking seat, and the ad content that will read from above-mentioned ad storage portion is demonstrated the user to above-mentioned smoking seat; And
Advertisement selection portion considers the relevant information of characteristic with above-mentioned advertisement demonstration portion, the ad content of selecting this advertisement demonstration portion to demonstrate;
The ad content that above-mentioned advertisement selection portion is selected is demonstrated by above-mentioned advertisement demonstration portion.
7, as each described advertisement presentation system of claim 1 to 6, it is characterized in that,
Above-mentioned advertisement demonstration portion has a plurality of demonstration pictures;
A plurality of ad contents are selected by above-mentioned advertisement selection portion, so as on above-mentioned a plurality of demonstration pictures the different ad content of demonstration.
8, as each described advertisement presentation system of claim 1 to 7, it is characterized in that,
This system also comprises: select information storage part, the relevant information of ad content that storage and above-mentioned advertisement selection portion are selected.
9, as each described advertisement presentation system of claim 1 to 8, it is characterized in that,
This system also comprises: the indication receiving portion, accept from by demonstrator's indication;
A plurality of ad contents are selected by above-mentioned advertisement selection portion under original state;
The title of above-mentioned a plurality of ad contents that the demonstration of above-mentioned advertisement demonstration portion is selected under original state;
Above-mentioned indication receiving portion is from the above-mentioned selection of being accepted to wish the ad content demonstrated by the demonstrator there;
Above-mentioned advertisement selection portion is according to the ad content of being selected by demonstrator's selection to demonstrate.
10, as each described advertisement presentation system of claim 1 to 9, it is characterized in that,
This system also comprises:
Answer receiving portion, accept from by demonstrator's answer; And
Answer storage part, store above-mentioned answer;
The demonstration survey of above-mentioned advertisement demonstration portion is as ad content;
Above-mentioned answer receiving portion is accepted answer to above-mentioned survey from above-mentioned there by the demonstrator, and this answer is stored in the above-mentioned answer storage part.
11, as each described advertisement presentation system of claim 1 to 10, it is characterized in that,
This system also comprises: printing portion, print with above-mentioned advertisement demonstration portion on the relevant information of ad content demonstrated.
12, as each described advertisement presentation system of claim 1 to 11, it is characterized in that,
This system also comprises: air purifier, and exhaust also purifies;
Above-mentioned advertisement demonstration portion is attached on the above-mentioned air purifier.
13, a kind of advertisement demenstration method is characterized in that, considers that the information relevant with the characteristic of smoking seat selects the ad content that will demonstrate in this smoking seat, the advertisement that demonstration is selected in above-mentioned smoking seat.
14, a kind of advertisement demenstration method, with computer system presentation of advertisements content in the smoking seat, the advertisement selection portion that this computer system comprises the advertisement demonstration portion of the ad storage portion that stores a plurality of ad contents, presentation of advertisements content and selects the ad content that above-mentioned advertisement demonstration portion will demonstrate, it is characterized in that this method comprises following step:
Above-mentioned advertisement selection portion considers the relevant information of characteristic with the smoking seat that has disposed above-mentioned advertisement demonstration portion, the ad content of selecting this advertisement demonstration portion to demonstrate;
The ad content of selecting is read by above-mentioned advertisement selection portion from above-mentioned ad storage portion; And
The ad content that the demonstration of above-mentioned advertisement demonstration portion is read from above-mentioned ad storage portion.
15, advertisement demenstration method as claimed in claim 14 is characterized in that,
This method also comprises the step that the stop state of the smoker in the above-mentioned smoking seat detects in above-mentioned advertisement selection portion;
Above-mentioned advertisement selection portion also considers the ad content that above-mentioned smoker's stop state selects above-mentioned advertisement demonstration portion to demonstrate.
16, as claim 14 or 15 described advertisement demenstration methods, it is characterized in that,
This method also comprises the step of the correlationship between the stop state that above-mentioned advertisement selection portion obtains ad content that above-mentioned advertisement demonstration portion demonstrating and the smoker in the above-mentioned smoking seat;
Above-mentioned advertisement selection portion also considers above-mentioned correlationship in the past, the ad content of selecting above-mentioned advertisement demonstration portion to demonstrate.
17, as each described advertisement demenstration method of claim 14 to 16, it is characterized in that,
This method also comprises the step that detection has or not the smoker to stop in above-mentioned smoking seat;
Detecting when having the smoker to stop in above-mentioned smoking seat, above-mentioned ad content is demonstrated by above-mentioned advertisement demonstration portion.
18, a kind of advertisement management server links to each other with the advertisement demonstration portion to smoker's presentation of advertisements in the smoking seat through network, it is characterized in that this server comprises:
Ad storage portion stores a plurality of ad contents;
Advertisement selection portion considers the relevant information of characteristic with the smoking seat that has disposed above-mentioned advertisement demonstration portion, the ad content of selecting this advertisement demonstration portion to demonstrate; And
Department of Communication Force is distributed to above-mentioned advertisement demonstration portion with the ad content of selecting.
CNA2003801005144A 2002-10-04 2003-10-01 Advertisement presentation system, advertisement presentation method, and advertisement management server Pending CN1692390A (en)

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