CN1435785A - On-the-spot information publishing method and system for implementing remote control and operation - Google Patents
On-the-spot information publishing method and system for implementing remote control and operation Download PDFInfo
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- CN1435785A CN1435785A CN 02121465 CN02121465A CN1435785A CN 1435785 A CN1435785 A CN 1435785A CN 02121465 CN02121465 CN 02121465 CN 02121465 A CN02121465 A CN 02121465A CN 1435785 A CN1435785 A CN 1435785A
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Abstract
An in-situ information distribution method and system able to implement remote control and operation is disclosed. The advertisement and information distribution terminal network at remote sales departments is controlled and operated by the remote control computer in the system over Internet. Said advertisement and information distribution terminals are equipped with digital information output and input devices, such as LEDs, LCD and audio player.
Description
Affiliated technical field:
The present invention relates to a kind of method and system by network remote control electronics demonstration and sound device.Especially, relate to and a kind ofly the electronics of long-range retail point being shown and sound device is controlled and operated by network, thus the on-the-spot method and system that releases news with message.
Background technology:
In retail environment, the digital and electronic display device can be used for the issue of sales promotion information.These digital and electronic display devices comprise and comprise light emitting diode (LED) display, liquid crystal (LCD) display, cathode ray tube (CRT) display, plasma (Gas Plasma) display screen etc. at present.Same, the digital and electronic sound device also can be as the issue of message.Therefore in the shop, the various digital and electronic output devices that comprise digital and electronic display device and/or sound device can be by net connection, constitute an information releasing advertisements end message network, carry out the issue of marketing information by various forms such as literal, picture, image, sound.
Broadcasting equipments such as traditional TV, radio, cable network, satellite also can be installed in the retail environment, but the same time of message that this broadcasting equipment is issued is the same in different retail environments.In order to solve the dull problem of this information issue, the computer equipment that links to each other by network begins to replace traditional broadcasting equipment, forms special numerical information delivery network.But in this system, require to be equipped with computer and control the digital media output block, so need build-in services device and PC (PC) in each shop, and it is linked to each other with network.And this client-server system cost costliness under the huge situation of sales network lacks extensibility simultaneously.
Goal of the invention:
In order to reduce the cost of numerical information delivery network, enrich the information of sales promotion Web publishing simultaneously, the present invention proposes a kind of based on the Long-distance Control of embedded computer technology and the method and system of operation site information release terminal.Goal of the invention is to set up a field data releasing advertisements terminal network that coverage rate is wide rapidly with lower cost, and the network of being convenient to by on a large scale carries out the trade promotion activity.This scheme need not installed any PC or other computing machine auxiliary devices in addition in retail environment, the terminal platform of end message issue is a holonomic system information releasing advertisements terminal of existing embedded computer.The technical scheme of invention:
Technical scheme of the present invention comprises two parts of method and system.This on-the-spot information publishing method and system are by internet Long-distance Control and function digit medium output block, and issue comprises the multiple information of image, image, sound on information releasing advertisements terminal.
The on-the-spot information publishing method of control of this computer remote and operation by computing machine by network control and operation digital remote equipment, long-range releasing news.May further comprise the steps:
1) first step is imported remote control commands by controlling party by remote control computer;
2) second step is when the embedded internet access controller is set up network communication connection with central server according to the dial logic of prior setting, this computing machine will need information releasing to convert the data that communication network can transmit to by this connection, be pushed to the embedded internet access controller of far-end;
3) data of the 3rd step needs transmission that will be received by this embedded internet access controller by local area network, are transferred to this locality and are equipped with on the information releasing advertisements terminal of digital media output block;
4) the 4th step was exported various multimedia messagess by the embedded controller controls digital media output block on the information releasing advertisements terminal.
Wherein the 1st) remote control commands in step input.
The 2nd) step needs the information of conversion to comprise hypertext markup language (html) webpage, expansion identifiable language (XML) data, audio frequency, video multimedia data in data-switching, is transformed into the data that a kind of tcp/ip communication network can transmit.In data transmission, network connects the mode that adopts dialing, promptly is connected to controlled far-end embedded internet access controller by control computer by dialing.
The 3rd) in the local data transfer in step, local area network adopts WLAN.
The 4th) output of the data in step can be adopted light emitting diode (LED) display, liquid crystal (LCD) display, wherein one or more combination of digital audio-frequency player.Can also comprise cathode ray tube (CRT) display, plasma (Gas Plasma) display screen, microphone, sensor, radio mark (RFID) sensor etc. in addition.
The field data delivery system of corresponding calculated machine Long-distance Control and operation comprises control computer, long-range digital media output block, remote control equipment, adopts network to link to each other therebetween.Wherein the function of four chief components and annexation thereof are:
1) remote control computer: receive controlling party input remote control commands, will need information releasing to convert the data that communication network can transmit to simultaneously;
2) embedded internet access controller: it is connected to remote control computer by network on the one hand, be connected to local information releasing advertisements terminal by local network on the other hand, will be equipped with on the information releasing advertisements terminal of digital media output block to this locality from the data transmission that remote control computer receives;
3) embedded controller of connection digital media output block: this embedded controller receives the data that embedded internet access controller transmits, control digital media output block is exported, and be integrated into an equipment with the digital media output block, as information releasing advertisements terminal;
4) digital media output block;
Wherein ingredient 1) be remote control computer.In the data-switching that it is done, need the information of conversion to comprise hypertext markup language (html) webpage, expansion identifiable language (XML) data, audio frequency, video multimedia data, be transformed into a kind of communication protocol data based on TCP/IP.In addition, each information releasing advertisements terminal of field data delivery system all has controlling recording in the database of this remote control computer.The user can be by inquiring about or operate this database, thereby check or control information releasing advertisements terminal information issue situation.The user can pass through Web browser then, selection will pass to the information that far-end information releasing advertisements terminal shows or imports, and confirms to begin to transmit the back infosystem and just will be delivered on the sales network accordingly on the information releasing advertisements terminal by a series of step and equipment.
Ingredient 2) is the embedded internet access controller.Integrated three partial function modules above it: internet Access Control chip, the internet inserts modulator-demodular unit and local wireless local area network network interface card.Wherein the embedded internet modulator-demodular unit can adopt plain old telephone dialing, cable television network (Cable) or digital subscriber line (DSL) modulator-demodular unit, adopts the mode in dialing, cable television network or digital subscriber line broadbands such as (DSL) to insert the internet accordingly.And embedded radio net network interface card makes local information releasing advertisements terminal LAN (Local Area Network) connect the connected mode that adopts WLAN (wireless local area network).The effect of this embedded internet access controller integral body is actually remote multi-media information is cushioned transmission, " pushes away (push) " to local information releasing advertisements terminal by local wireless local area network.
Ingredient 3) is the embedded controller that connects the digital media output block.It can move the Linux and the Windows operating system of standard at integrated all personal computer system module and interfaces except that hard disk on the single printed circuit board.
Ingredient 4) is the digital media output block.It can adopt light emitting diode (LED) display, liquid crystal (LCD) display, wherein one or more combination of digital audio-frequency player, and other digital media output blocks etc.Beneficial effect:
The present invention can provide a kind of delivery system of field data cheaply for a large amount of retail points, and this system has excellent extensibility and plug and play.Adopt system of the present invention, need not additionally buy computer, dealer just can set up the information releasing advertisements terminal network that can control short time, carries out the issue of sales promotion information, will comprise that client is given in the abundant information exhibition of text, video, audio frequency.
Traditionally, the sales promotion in the retail shop need rely on the mode of paper such as leaflet.After sales network was huge, it is complicated and expensive that this mode can become in operation undoubtedly.And introduce computer system behind the in-store display sales promotion information, though it is abundant in content on releasing news, if but in each retail shop, be equipped with computer and lay cable LAN, also than higher, and be difficult in the short period and on a lot of points, spreading out on the cost.And the present invention is owing to adopt a large amount of embedded devices, so the cost of system is lower.
Adopt method and system of the present invention, the retailer can promptly push product information to each chain store, not only can save great deal of labor, and can exchange with the user better.In addition, if the stock managing system of native system with the retailer linked to each other, can also manage stock better, thereby form a kind of comprehensive marketing information network.Even by native system, the retailer can also be grasped the sales situation of each point of sale, thereby carries out the most effectively advertising campaign.
Provide manufacturer for product, adopt the inventive method and system also can earn back the investment of in the sale of retailing shop, being carried out to the full extent.Traditionally, manufacturer need pay for promotion method special in the retail shop, for example requires full position in the shop, distribution reward voucher or the like.And adopt information issuing system of the present invention, the sales promotion in the shop just will become a kind of more lively, fresh and alive mode, and can information releasing enrich more with flexible.
In addition, this programme also provides a kind of new advertisement channel for advertiser.This new advertisement channel information speed to introduce is fast, and the conversion advertisement is more prone to, and can work out the promotion strategy that is fit at the market demand better.Advertiser releases the extra cost that advertisement need not be paid great number, save cost more than other advertisement channels, and the effect that reaches is better on the contrary.Thereby the present invention can become a kind of extraordinary advertising.
Figure of description explanation: the information releasing advertisements terminal structure block diagram 3 field data delivery system system connection layout of the integrated various digital media output blocks of Fig. 1 embedded internet access controller structured flowchart Fig. 2
Embodiment:
The computer remote control among the present invention program and the field data delivery system of operation have the component devices of several keys.
Fig. 1 has shown the structure of embedded internet access controller.The effect of this equipment is to carry out buffer-stored from the remote multi-media information that remote computer receives by the internet, and then " pushes away (push) " to local information releasing advertisements terminal by local wireless local area network.As shown in Figure 1, A1 and A1 are exactly the embedded internet access controller, have embedded the microprocessor of supporting the tcp/ip communication agreement on it; B1 and B2 are the LAN interface on the embedded internet access controller; C is a wireless network card, inserts the network card slot D on the internet access controller, and E embeds power supply; F is a telephone line interface; G is the twisted-pair feeder interface; H is the embedded data modulator-demodular unit.Thus, if on one side this controller inserts pay station line, and an other edge joint power supply, just can be when inserting the internet set up a LAN in this locality.
Fig. 2 has shown the composition of information releasing advertisements terminal.Information releasing advertisements terminal is a separate equipment, above integrated various digital media output blocks, the client in the shop releases news in the same way.The RS232 interface of standard is arranged on the information releasing advertisements terminal, can insert digital media output blocks such as standard LED, LCD display, audio player.For example a is multimedia display screens such as liquid crystal LCD display, and b is the LED display that shows simple digital and text message, and c is information releasing advertisements terminal (metal) shell, and d is the panel that comprises other digital media output blocks such as digital audio playback equipment.The embedded controller I of digital media output block can also be integrated and connected simultaneously on the information releasing advertisements terminal, by this embedded controller, just can be connected to the embedded internet access controller in case the digital media output block is connected with the mains, and then receive from the multimedia messages on the internet by LAN (Local Area Network).Each information releasing advertisements terminal can be with the wireless local Internet connection to the embedded internet access controller.
Fig. 3 is the structured flowchart that the total system each several part connects.The 3A representative of consumer is passed through Web interface control remote computer on desktop terminal, 3E is exactly this remote control computer main frame, 3D represents the internet, and 3B1,3B2,3B3 are the embedded internet access controllers at three places, and 3C1,3C2,3C3 represent the information releasing advertisements terminal at three places.Remote control computer receives controlling party input remote control commands on the one hand, comprises the user interface of this respect; To select required information releasing according to the user in addition, it is transferred to the information releasing advertisements terminal of far-end.And the embedded internet access controller mainly is responsible for setting up the network connection of two aspects, is the Internet connection to remote control computer on the one hand, is to set up local information releasing advertisements terminal LAN (Local Area Network) in addition.Last information releasing advertisements terminal is integrated embedded controller and various digital media output block, the issue that the information of finishing releases news.
In addition in the practical operation to remote control computer:
1) remote control computer is connected to the internet as server, also is connected to communication network simultaneously.It can connect the information releasing advertisements terminal that far-end need be controlled by dialing, needs the data of issue then by the internet transmission.Therefore, the dialing unit on the remote control computer just becomes the communication interface between server and the far-end embedded internet access controller.
2) in addition, the software on the remote control computer need be set up an interface between user and computing machine, such as supporting the user to conduct interviews by modes such as phone, computer, mobile phone, PDA(Personal Digital Assistant)s.Simultaneously, also be equipped with relational database on this computing machine, the data in the relational database are stored with the form of extending mark language (XML) object, so that adapt to different demonstration needs as required.This computing machine can also special script be carried out to often carrying out the information releasing editor, carries out efficient so that improve.
3) user who operates and control at remote computer can be divided into two classes: a class is a manufacturer, and another kind of is the retailer.Can limit the authority and the operation of two class manufacturers by user's login and relative control technologies.For the class user of manufacturer, in case they are by identity control, just can control or operate on the sales network information releasing advertisements terminal arbitrarily, and the information of carrying out is issued; And for the retailer, they can only control and operate the information releasing advertisements terminal in the own shop.For all users, its corresponding accounts information all comprises information such as Business Name, user's name, password.Especially, for retailer user, user profile also comprises digital media output block kind etc. in retail shop's number, the scope of business, this retail shop, even the statistical information of sale can be provided for it; And for the class user of manufacturer, user profile comprises information such as the scope of business, sales promotion information issue cost again, is convenient to the user of this manufacturer and selects to carry out information releasing scope and kind according to the issue cost.
Claims (20)
1. the on-the-spot information publishing method of computer remote control and operation, by network control and the long-range digital medium equipment of operation, long-range releasing news is characterized in that may further comprise the steps by computing machine:
1) first step is imported remote control commands by controlling party by remote control computer;
2) second this computing machine of step is connected to long-range controlled embedded internet access controller by network,
To need information releasing to convert the data that communication network can transmit to simultaneously, send to the embedding of far-end
Go into formula internet access controller;
3) data of the 3rd step needs transmission that will receive by this embedded internet access controller, by
Local area network, the information releasing advertisements that data transmission is equipped with the digital media output block to this locality is whole
On the end;
4) the 4th step was exported by the embedded controller controls digital media output block on the information releasing advertisements terminal
Various multimedia messagess.
2. the on-the-spot information publishing method of computer remote control according to claim 1 and operation, it is characterized in that: the 2nd) step data-switching in, need the information of conversion to comprise HTML (Hypertext Markup Language) webpage, extending mark language data, audio frequency, video multimedia data, be transformed into a kind of data that can transmit based on the tcp/ip communication protocol network.
3. the on-the-spot information publishing method of computer remote control according to claim 1 and 2 and operation, it is characterized in that: the 2nd) step data transmission in, far-end embedded internet access controller is by dialing, be directly connected to remote control computer, set up mutually and stablize communicating to connect of permanent TCP/IP as central server.
4. according to the on-the-spot information publishing method of control of the described computer remote of one of arbitrary claim of claim 1-3 and operation, it is characterized in that: the 3rd) in the local data transfer in step, local area network adopts WLAN.
5. according to the on-the-spot information publishing method of described computer remote control of one of arbitrary claim of claim 1-4 and operation, it is characterized in that: the 4th) light emitting diode indicator is adopted in the output of the data in step.
6. according to the on-the-spot information publishing method of described computer remote control of one of arbitrary claim of claim 1-4 and operation, it is characterized in that: the 4th) LCD is adopted in the output of the data in step.
7. according to the on-the-spot information publishing method of described computer remote control of one of arbitrary claim of claim 1-4 and operation, it is characterized in that: the 4th) digital audio-frequency player is adopted in the output of the data in step.
8. according to the on-the-spot information publishing method of described computer remote control of one of arbitrary claim of claim 1-4 and operation, it is characterized in that: the 4th) light emitting diode indicator, LCD, several combination of digital audio-frequency player are adopted in the output of the data in step.
9. the field data delivery system of computer remote control and operation, comprise control computer, long-range digital media output block, remote control equipment, adopt network to link to each other therebetween, it is characterized in that comprising four ingredients, each several part function and annexation thereof are:
1) remote control computer: receive controlling party input remote control commands, will need information releasing to change simultaneously
Change the data that communication network can transmit into;
2) embedded internet access controller: its on the one hand is connected to Long-distance Control as server by network
Computing machine is connected to local information releasing advertisements terminal by local network on the other hand, will be from long-range control
The data transmission that the system computing machine receives is to the local information releasing advertisements end that the digital media output block is housed
On the end;
3) embedded controller of connection digital media output block: this embedded controller receives embedded internet
The data that access controller transmits, control digital media output block is exported, and same digital media
Output block is integrated into an equipment, as information releasing advertisements terminal;
4) digital media output block;
10. the field data delivery system of computer remote control according to claim 9 and operation, it is characterized in that: ingredient 1) in the data-switching that remote control computer is done, need the information of conversion to comprise Hypertext Markup Language webpage, expansion identifiable language data, audio frequency, video multimedia data, be transformed into a kind of data that can transmit based on the tcp/ip communication network.
11. field data delivery system according to claim 9 or 10 described computer remote controls and operation, it is characterized in that: ingredient 2) integrated embedded chip and embedded modem on the embedded internet access controller, the chip controls modulator-demodular unit inserts the internet, stablizes communicating to connect of permanent TCP/IP with setting up as the remote control computer of central server.
12. the field data delivery system of computer remote control according to claim 11 and operation, it is characterized in that: embedded modem adopts the plain old telephone dialing modem, and the embedded internet access controller inserts the mode that the internet adopts dialing.
13. the field data delivery system of computer remote control according to claim 11 and operation, it is characterized in that: embedded modem adopts the cable television network modulator-demodular unit, and the embedded internet access controller inserts the mode that the internet adopts cable television network.
14. the field data delivery system of computer remote control according to claim 11 and operation, it is characterized in that: embedded modem adopts the digital subscriber line modulator-demodular unit, and the embedded internet access controller inserts the mode that the internet adopts digital subscriber line.
15. field data delivery system according to described computer remote control of one of arbitrary claim of claim 9-14 and operation, it is characterized in that: integrated embedded wireless network network interface card on embedded internet access controller ingredient 2), local area network connect employing wireless local net mode.
16. field data delivery system according to described computer remote control of one of arbitrary claim of claim 9-15 and operation, it is characterized in that: the embedded controller that ingredient 3) connects the digital media output block can move the Linux and the Windows operating system of standard at integrated all personal computer system module and interfaces except that hard disk on the single printed circuit board.
17. according to the field data delivery system of described computer remote control of one of arbitrary claim of claim 9-16 and operation, it is characterized in that: ingredient 4) the digital media output block adopts light emitting diode indicator.
18. according to the field data delivery system of described computer remote control of one of arbitrary claim of claim 9-16 and operation, it is characterized in that: ingredient 4) the digital media output block adopts LCD.
19. according to the field data delivery system of described computer remote control of one of arbitrary claim of claim 9-16 and operation, it is characterized in that: ingredient 4) the digital media output block adopts digital audio-frequency player.
20. according to the field data delivery system of described computer remote control of one of arbitrary claim of claim 9-16 and operation, it is characterized in that: ingredient 4) the digital media output block adopts light emitting diode indicator, LCD, several combination of digital audio-frequency player.
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| Application Number | Priority Date | Filing Date | Title |
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| CN 02121465 CN1435785A (en) | 2002-06-24 | 2002-06-24 | On-the-spot information publishing method and system for implementing remote control and operation |
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| Application Number | Priority Date | Filing Date | Title |
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| CN 02121465 CN1435785A (en) | 2002-06-24 | 2002-06-24 | On-the-spot information publishing method and system for implementing remote control and operation |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN100391148C (en) * | 2004-07-23 | 2008-05-28 | 赵志勇 | System for realizing multi-media play by radio network and its method |
| WO2008148350A1 (en) * | 2007-06-05 | 2008-12-11 | Huawei Technologies Co., Ltd. | Multi-media equipment controlling system, device and method of controlling data transmission and processing |
| CN103079053A (en) * | 2012-12-26 | 2013-05-01 | 广州杰赛科技股份有限公司 | Information release system and video monitoring method thereof |
| CN104410885A (en) * | 2014-12-05 | 2015-03-11 | 叶建中 | Smart phone controlled LED screen |
| CN107391766A (en) * | 2017-09-07 | 2017-11-24 | 成都奥科睿科技有限公司 | A kind of site activity information multi-screen delivery system |
-
2002
- 2002-06-24 CN CN 02121465 patent/CN1435785A/en active Pending
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN100391148C (en) * | 2004-07-23 | 2008-05-28 | 赵志勇 | System for realizing multi-media play by radio network and its method |
| WO2008148350A1 (en) * | 2007-06-05 | 2008-12-11 | Huawei Technologies Co., Ltd. | Multi-media equipment controlling system, device and method of controlling data transmission and processing |
| US8421841B2 (en) | 2007-06-05 | 2013-04-16 | Huawei Technologies Co., Ltd. | Multi-media controlling system, device and method for controlling data transmission and processing |
| CN103079053A (en) * | 2012-12-26 | 2013-05-01 | 广州杰赛科技股份有限公司 | Information release system and video monitoring method thereof |
| CN103079053B (en) * | 2012-12-26 | 2016-05-18 | 广州杰赛科技股份有限公司 | Information issuing system and video frequency monitoring method thereof |
| CN104410885A (en) * | 2014-12-05 | 2015-03-11 | 叶建中 | Smart phone controlled LED screen |
| CN107391766A (en) * | 2017-09-07 | 2017-11-24 | 成都奥科睿科技有限公司 | A kind of site activity information multi-screen delivery system |
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