CN1421017A - Method and apparatus for customizing pet food - Google Patents

Method and apparatus for customizing pet food Download PDF

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Publication number
CN1421017A
CN1421017A CN01806247A CN01806247A CN1421017A CN 1421017 A CN1421017 A CN 1421017A CN 01806247 A CN01806247 A CN 01806247A CN 01806247 A CN01806247 A CN 01806247A CN 1421017 A CN1421017 A CN 1421017A
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pet
food
order
alone
care product
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CN01806247A
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Chinese (zh)
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B·R·辛
D·S·卡利斯曼
T·L·索尔
J·斯托尔
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Nestle Purina PetCare Co
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Ralston Purina Co
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Fodder In General (AREA)
  • Feeding And Watering For Cattle Raising And Animal Husbandry (AREA)

Abstract

A customized, consumer direct pet care product system includes a method and apparatus for customizing pet care products, including pet food, that utilizes an integrated Internet-based (item 40) customer interface and workflow process management. The system is configured to receive individual pet profiles from information provided by each customer, accept pet care product orders for each purchaser based upon the individual pet profile, control equipment runs during production to process each of the orders to manufacture and package pet care products in accordance with each customer's desires, and to track products through delivery to a customer's home.

Description

Make the method and apparatus of pet food personalization
Background of the present invention
The present invention relates generally to produce the system of personalized product alone, and more especially relate to the system that produces personalized pet nursing plan and product.
The client of current pet care product have a large amount of suppliers and product available, this can expend the plenty of time, energy and investigation behavior, determines to be suitable for most the product of particular pet demand in the selection that can obtain.All the more so aspect pet food especially.Animal doctor and other expert can be the pet food of the auxiliary suggestion of specific pet particular brand, pet food is typically produced in batches, in the pet of selectable range, satisfy average pet demand, typically divide range of choice according to age and/or the stature of pet.Yet different pets are also different to the demand of nutrition, and are suitable for the nutrition of particular pet or the personalized system of raising pets is favourable.But because for the practical difficulty and the expense of particular pet coupling individual character food, the variety classes that the client is forced in limited quantity is usually produced in batches in pet food and the product and is made a choice.
Except the selectional restriction of the pet food nutritional labeling produced in batches, the client typically buys pet food by the complicated distribution network of retailer, wholesale dealer and dealer.As a result, wrapped pet food is sold with limited Packing Unit.Particularly under the situation of dried pet food, food is typically sold by weight in batches.Like this, the client must lift and carry out Cash register with heavy pet food packaging usually in pet food shop and shop, and family is taken out of and moved to these things from car.Consideration tackles heavy parcel with may growing distance, and the round trip that arrives the pet food shop, and it is inconvenient usually to buy pet food, and is acid test sometimes.
The pet nursing planning system that preferably provides personalized client to dominate thus, it will allow the content of pet food and the more customer selecting on the packing, increase client's convenience.
General introduction of the present invention
In the embodiment of the present invention's demonstration, the pet nursing planning system that personalized client dominates comprises method and apparatus, be used to make pet nursing plan and personalization of product, wherein pet nursing plan and product comprise pet food, use integrated client interface and Work Process Management based on the Internet.System configuration becomes to receive from the information that each client provides and editor's pet archives alone, according to corresponding to the information of pet archives alone, receive pet nursing planned purchases order, and handle each purchase order, according to every client's demand production and packing pet care product.System communicates by letter with production equipment, and opertaing device moves in process of production, and follows the tracks of product from delivery up to client family.Like this, the client can buy and receive the pet food and the pet nursing plan of " according to order production " easily in their family, finishes personalized packing.
Illustrated concise and to the point description
Fig. 1 is the calcspar that is used for the server architecture example embodiment of personalized pet nursing system;
Fig. 2 is that the server architecture that is used for personalized pet nursing system is replaced the calcspar of example embodiment; And
Fig. 3 is the synoptic diagram that makes the method for pet care product personalization.
Specific descriptions of the present invention
Fig. 1 is the calcspar of the server architecture example embodiment of personalized pet nursing planning system 10, comprises Web server 12, apps server 14, database server 16, LIST SERVER 18, work flow server 20 and mail server 22.Disk storage unit 24 is connected on database server 16 and the LIST SERVER 18, and data warehouse is provided, and is used to store the data about personalized pet nursing plan and product.Server 12,14,16,18,20 and 22 is connected on the Local Area Network 24.In addition, a plurality of workstations 26,28,30,32 and 34 are connected on the LAN24, are used for monitoring simultaneously each production task and the method that describe below.
Web server 12 is configured to be connected 40 by the Internet of ISP with mail server 22, is connected on client 36,37,38 the computing machine and communication with it.In example embodiment, use the Web browser on the computing machine that is contained in client 36,37,38, by the Internet executive communication.Yet other Wide Area Network (WAN) can be used for other embodiment, and system promptly described herein and process are not limited to realizing on the Internet.LAN24 is configured to and from the customer interface (not shown), produces order in the Web page as preservation on the Web server 12, and opertaing device operation in the production of pet care product, and from delivering goods up to a dispensing point tracking product.
Fig. 2 is that the server architecture of personalized pet nursing system 50 is replaced the calcspar of example embodiment.Parts identical with the parts of system 10 in the system 50 use among Fig. 1 identical reference letter to discern in Fig. 2.System 50 is different with system 10, is that system 50 comprises Fax Server 52, and it is connected on the LAN24.In the embodiment of Fig. 2 explanation, Fax Server 52 connects and client communication by phone.Equally, in system 50, mail server is attached in the Web server 12.
System 10 and 50 structure are exemplary.Other structure also is possible, and can be used to connect the process that realization describes below.And the method that describes below can start in addition by the client, and without computing machine or facsimile recorder.For example, can be by the operator of workstation 26,28,30,32 or 34, perhaps pass through the operator of the telecommunication computing machine of use ISP the Internet connection 40 or other WAN, the client can squeeze into phone or postal delivery information needed, and the operator can directly import LAN24 with data.
Fig. 3 is the synoptic diagram by the personalized pet care product production method 60 of LAN24 (showing in Fig. 1 and Fig. 2) coordination.Method 60 comprises 5 basic steps, sets up customer demand 62, accepts personalized order 64, handles personalized order 66, transmits personalized order 68 and obtains once more order 70 there from previous buyer.Although method 60 is for personalized pet nursing plan and product alone, to describe in angle based on the automated processing system of the Internet, this method also can be implemented with various replacement forms, and wherein some are described below.
By using the potential customer basis 72 of advertisement 74 aimings, thus initially finish customer demand set up 62, wherein advertisement 74 includes but not limited to television advertising, radio ads, newspaper advertisement, magazine advertising and client's advertisement and business publication.Advertisement 74 is used for and will provides the information of personalized pet nursing plan and product and the advantage of personalized pet care product to be notified to potential customer basis 72, and interesting client is directed on the customer interface 76.Online advertisement 78 can also produce customer demand 62 in hacker.
In a particular embodiment, customer interface 76 is Web webpages, and it comprises a plurality of information fields, for interesting client finished these information fields before personalized product is placed an order.In further specific embodiment, each client provides the account in database server 16 (showing among Fig. 1 and Fig. 2), wherein database server 16 storage pet information are used for retrieving and using after client and the system 10 and 50 (Fig. 1 and Fig. 2 show).According to the data of relevant pet, as age of customer data and pet, stature, and kind wait and gather information.Also according to required product data, the trophic level of pet food as required, required food taste, required particle size, required particle shape and required food additives gather information.In addition, according to required customer data, as the packing preference, product delivery preference and the information that relates to pet nursing, pet health and other pet nursing problem gather information.Information screen can be incorporated, guides the client in the process setting up of personalized pet nursing plan, comprises the personalized pet care product of being advised.Gathering information is used for reference in the future, the pet food of personalization is placed an order, for example, dried pet food, and be used to provide other pet care product and service, include but not limited to every client is produced nursing care plan alone, this will be further described below.
In case the client has finished information field by customer interface 76, information can connect 40 by the ISP the Internet and be sent to LAN24.The perhaps form of customer interface 76 person (live operator) that can comprise the execute-in-place, automatic speech message system or printing, but be used to post or fax to the position of information input system 10 and 50.In case receive, information is produced pet archives 80 alone by editor.Pet archives 80 alone are stored in the disk storage unit 24 (showing in Fig. 1 and 2), and as the order template, and the order once more 70 of the selected product of generation client.For example, database server 16 (showing in Fig. 1 and 2) is scanning disk storage unit 24 periodically, and sets in advance sign in customer service archives 80, as former client order separately institute's elapsed time till now.Perhaps can notify client 82, as by mail server 22 email of (in Fig. 1 and 2, showing) by confirming new order; Perhaps order 70 can be handled automatically at reasonable time once more, and rewrites or upgrade predetermined 84 of pet care product.Like this, in certain embodiments, customer interface 76 comprises notifies once more order 82, or the automatic preset selective item of selected pet care product.
In addition, pet archives 80 alone are used to every client to produce nursing care plan alone.Nursing care plan comprises for the specific health nursing indication of pet, raising guidance, pet general health and kilter alone alone, and breeding, exercise, behavior training and see animal doctor's information, the description and the principle of various compositions and nutrition in the personalized food of manufacturing.Further, critical event in the pet life process as the birthday or see that regularly animal doctor's prompting device and corresponding pet upgrade the prompting device of pet archive information alone when life-critical phasic change, can be incorporated into alone in the nursing care plan.Nursing care plan the service alone that provides with various simplified form is provided and provides alone, includes but not limited to personal printing paper spare, handbook or personalized internet webpage that the client uses.In addition, nursing care plan can provide with the pet care product of buying with combining form alone, includes but not limited to dried pet food.
Customer interface 76 can be used simply as the information tool into interesting client, and as pet care product manufacturer's information search equipment, but in example embodiment, and it is also as the implementation equipment of pet care product order 64.Using method 60 and system 10 and 50 (showing in Fig. 1 and 2), pet care product can be according to the order manufacturing, and makes it personalization and reach the required level of particular customer.For example, in the embodiment of explanation, the client can buy pet care product from least one of four different directories: the personalized fully food catalogue of making 86, the food catalogue 88 of personalized composition, food catalogue 90 and the individual nursing catalogue 92 that personalization is finished.Individual nursing catalogue 92 relates to general pet care product, adjuvant, annex and information, and the personalized fully food of making 86, personalized composition food 88 and personalized food 90 catalogues of finishing all relate to pet food.
Fully personalizedly make the unlimited selection that in fact food catalogue 86 provides personalized pet food formulations, wherein separately alone the pet food in the pet archives 80 from composition of raw material, produce.Personalized become sectional lists 88 that the narrow personalized prescription of producing from be pre-mixed composition is provided, the composition that is pre-mixed in pet archives 80 is separately selected by the buyer.The food 90 that personalization is finished provides narrow pet food, and they are only outer and personalized by the seasoning of the food formula of selecting in advance, and wherein food formula is selected by the manufacturer.Like this, the personalized fully pet food catalogue of making 86 is according to the demand of buying the client, the most personalized pet food is provided, as what reflected in alone the pet archives 80 separately, personalized composition food 88 provides as suitable personalized pet food, and the personalized food of finishing 90 provides personalized pet food among a small circle.Thus, the scope of catalogue 86,88,90 provides the selection on a large scale of pet food in the phase dutiable value, satisfies the demand of customer basis 72.In optional embodiment, customer order 64 may be limited to one of four catalogues 86,88,90,92, and the combination beyond the perhaps shown and catalogue described makes order 64 meet suitable adjustable supply, and in productive capacity.
In one embodiment, be suitable for satisfying the personalized pet food formulations of a plurality of pet needs, use more than an information that is comprised in the pet archives 80 alone to produce.For example, the client can have a dog and a cat, and in dog and the cat archives alone 80 separately after the input solicited message, according to the information in the preference archives alone separately, determines to satisfy the single pet food formulations of dog and cat nutritional need.Like this, can provide the single food prescription to raise multiple pet, the buyer does not need to buy independent food for different animals like this.As another example, can constitute single food formula, satisfy two or the needs of many dogs of identical or different kind.
In case receive order 64, LAN24 (showing in Fig. 1) just begins to handle 66 orders, comes according to alone pet archives 80 separately, produces 94 and also packs 96 personalizations of buying clients and order goods 64.LAN24 communicates by letter with the treatment facility (not shown) in one or more centralized processor (not shown)s, and according to known method and technology, for client's batch treatment and the personalized pet food of mixing alone.Workstation 26,28,30,32,34 (showing in Fig. 1) is according to the information that comprises in the pet archives 80 alone separately, for the specific products of being produced, monitors, input and the production in control each stage of pet care product, satisfies client's needs.In one embodiment, workflow 66 is used for controlling the flow process of production order 64, and be used to quicken the processing of order, the method of using is, before turning to dissimilar order, one group of similar order of sequential processes is carried out the co-production step of one group of order by the identical time, finish personalized step then, thereby make the difference of ordering goods.LAN24 is configured to and allows to expand statistical study, and will receive the generation of order and the processing of order is reported, and allows the required process of optimization method 60.
In case order 64 puts 94 into production, LAN24 also controls the personalization packing 96 of order, makes it and the packing coupling that requires in each pet archives 80 alone.Like this, in one embodiment, will provide the order of the pet food amount except weight for example is the conventional amounts of the every bag of 10lb to select to the client.And, food can be with the inner wrapping of selecting quantity, select the service of quantity and provide, perhaps be provided for the food of suitable length time, for example supply six months with food, wherein LAN24 can come length computing time according to the pet data that provide in the applicable archives of pet alone 80.Like this,, on different Packing Units, provide considerable selection, and the client can also be provided the selection of manner of packing and pattern, and be that different pets customizes pet care product fully for the pet care product that can buy.
In case produce 94, after the packing 96, ordering goods 64 just is transported, and uses the delivery system 98 near production equipment to be used for delivering goods 68 to the client, and wherein order 64 is processed in production equipment.In one embodiment, existing third party's delivery system as UPS, FEDERAL EXPRESS, is used for the pet care product of personalization is transported to the client doorway, has saved the client selects food to the shop stroke thus.Existing trace routine can be used by LAN24 and adjust, and guarantees the delivery of personalized pet care product.
Thus, using system 10 or 50 and method 60, the pet nursing planning system of producing according to order is provided, and it allows the client directly directly to place an order 64 to the manufacturer easily from family, and promptly receives the personalized pet care product order of delivering in front of the door.Notify 82 and predetermined 84 options by suitable placing an order again, the client can receive the pet food of producing according to order always, and these pet foods are to customize according to their pet.
The present invention describes in the mode of various specific embodiments, and those skilled in the art will find, the present invention can realize with various modifications in the thought of its claims and scope.

Claims (33)

1. the method for the leading pet nursing system of a managing customer is used for providing personalized pet care product according to client's preference alone, and described method comprises step:
Collect alone pet archives there from the client;
Receive the pet care product order there from potential customers; And
According to pet records handling pet care product order alone.
2. according to the method for claim 1, wherein pet care product comprises dried pet food, and the step of described collection pet archives comprises step: at least a information that obtains required food nutrition level, required food taste, required particle size, required particle shape and required food additives.
3. according to the method for claim 2, the step that wherein obtains information comprises step:
Keep the E-customer interface, described E-customer interface comprises the information field that the client finishes, and indicates the customer priorities of selected product performance; And
The information field that storage is finished is used for reference in the future.
4. according to the process of claim 1 wherein that the step that receives the pet care product order comprises: accept to be used at least one step of the food order of the personalized fully food order of making, personalized composition, food order that personalization is finished and personalized nursing order.
5. according to the process of claim 1 wherein that the step of every part of order of described processing comprises the step of ordering goods according to pet archives production alone.
6. according to the method for claim 5, the step of wherein said processing order further comprises step: according to the information that comprises in the pet archives alone order is packed.
7. according to the method for claim 6, the wherein said collection step of pet archives alone comprises step: obtain information about pet care product quantity there from the client.
8. according to the method for claim 7, wherein said pet care product is a dried pet food, and wherein saidly obtain step there about the quantity information of pet care product from the client, comprise the step that keeps the E-customer interface, described E-customer interface comprises the information field that the client finishes, indicate required product inner wrapping quantity, required food service number of times, required food in batches and the required expeced time when food decreases to the greatest extent at least one customer priorities.
9. according to the method for claim 1, further comprise step, be used for producing customer demand for the pet care product that the client dominates by advertisement.
10. according to the method for claim 9, the step of wherein said generation customer demand further comprises step: the notice that in the information that comprises the client is produced once more order from pet archives alone.
11. according to the method for claim 10, the step of wherein said generation customer demand further comprises step: according to the information that comprises in the pet archives alone, upgrading purchase person's pet care product is predetermined.
12., further comprise step: from a plurality of pet archives alone of a plurality of clients, produce report, thereby aim at other potential customers according to the method for claim 9.
13., further comprise the step that the order of each acceptance is transported to the client there according to the method for claim 1.
14. according to the method for claim 13, wherein said step of transporting the order of each reception further comprises the step of using existing third party's delivery system.
15. further comprise step: from the information that alone pet archives comprise, produce nursing care plan alone according to the method for the process of claim 1 wherein.
16. a device is connected to process management and workflow system on the data warehouse by use, monitors the production system of personalized pet care product, described device comprises:
Data warehouse; With
Process management and workflow system are configured to be connected on the production equipment by communication link, and described process management and workflow system are configured to:
Receive personalized order by the E-customer interface there from a plurality of clients;
With the data warehouse of packing into of the data in the personalized order; And
Communicate by letter opertaing device operation in process of production, and the some tracking product of provide and deliver from delivering goods with production equipment by communication link.
17. according to the device of claim 16, wherein communication link comprises at least one of wide area network and LAN (Local Area Network).
18. device according to claim 16, wherein personalized order comprises data, and described data relate at least one of required food additives of the required particle shape of required particle size, pet food of required taste, the pet food of desired nutritional level, the pet food of pet food and pet food.
19. according to the device of claim 16, wherein personalized order comprises at least one of the order that is used for the fully personalized order of making the order of food, personalized composition food, order that food is finished in personalization and individual nursing.
20. according to the device of claim 16, wherein personalized order comprises data, relates to the batch of the service times of the inner wrapping quantity of required food, required food, required food and up at least one of required expeced time that food exhausts.
21. according to the device of claim 16, wherein said process management and workflow system further are configured to, and produce report from a plurality of archives of pet alone, are used to aim at other potential customers.
22. according to the device of claim 16, the information inediting pet archives alone that provide from the client further are provided for wherein said process management and workflow system.
23. according to the device of claim 22, wherein said process management and workflow system further are configured to set up nursing care plan alone from the described archives of pet alone.
24. the method for the pet nursing system that a managing customer is leading is used to provide the personalized pet care products of a plurality of pets, described method comprises step:
Each collection pet archives alone for a plurality of pets;
According to a plurality of archives of pet alone each, determine suitable pet care product prescription, satisfy each in a plurality of pets;
Accept the pet care product order; And
Handle definite pet care product order according to the prescription of determining.
25., determine that wherein the step of pet care product prescription comprises step: determine the single prescription of suitable pet food, satisfy each nutritional need of a plurality of pets according to the method for claim 24.
26. method according to claim 24, wherein pet care product comprises dried pet food, the step of described collection pet products archives alone comprises the step of the information of obtaining, wherein information be required food nutrition level, required food taste, required particle size, required particle shape and required food additives one of at least.
27. according to the method for claim 26, the step that wherein obtains information comprises step:
Keep the E-customer interface, described E-customer interface comprises the information field that the client finishes, and indicates the customer priorities of selected product performance; And
The information field that storage is finished is used for reference in the future.
27. according to the method for claim 24, the step of wherein accepting the pet care product order comprises step: at least one of the nursing order of the food order of the personalized fully food order of making of acceptance, personalized composition, the food order that personalization is finished and personalization.
28. according to the method for claim 24, the step of wherein handling order further comprises step, according to the information that comprises in the pet archives alone packing of will ordering goods.
29. according to the method for claim 28, the wherein said collection step of pet archives alone comprises step: obtain information there about required pet care product quantity from the client.
30. method according to claim 29, wherein pet care product is a dried pet food, and wherein saidly obtain step there about the pet care product quantity information from the client, comprise the step that keeps the E-customer interface, described E-customer interface comprises the information field that the client finishes, and indicates required product inner wrapping quantity, required food service number of times, required food at least one customer priorities in batches and in the required expeced time that food exhausts.
31. according to the method for claim 24, further comprise step, by the client being produced once more the notice of order from the information that pet archives alone comprise, the pet care product of dominating for the consumer produces customer demand.
32. according to the method for claim 24, the step of wherein said generation customer demand further comprises step: according to the information that comprises in the pet archives alone, upgrading purchase person's pet care product is predetermined.
CN01806247A 2000-03-10 2001-03-08 Method and apparatus for customizing pet food Pending CN1421017A (en)

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US09/522,586 2000-03-10

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