CN117979045A

CN117979045A - Live broadcasting room interaction information processing method and device, electronic equipment and storage medium

Info

Publication number: CN117979045A
Application number: CN202410090434.9A
Authority: CN
Inventors: 刘青楠
Original assignee: Shuhang Technology Beijing Co ltd
Current assignee: Shuhang Technology Beijing Co ltd
Priority date: 2024-01-22
Filing date: 2024-01-22
Publication date: 2024-05-03

Abstract

The embodiment of the application discloses a live broadcasting room interaction information processing method, a live broadcasting room interaction information processing device, electronic equipment and a storage medium. The method comprises the following steps: displaying a main broadcasting and living broadcast interface of the living broadcast room, wherein the main broadcasting and living broadcast interface comprises a comment area, the comment area comprises living broadcast comment information and interaction information, and the interaction information is triggered by a viewer account based on a explanation request of living broadcast commodities of the living broadcast room; responding to the view operation of target interaction information in the interaction information, displaying an explanation request display window, wherein the explanation request display window comprises explanation request information corresponding to live goods in a live broadcasting room, the live goods comprise target live goods corresponding to the target interaction information, and the explanation request information of the target live goods comprises transaction attribute labels and explanation controls of audience accounts; in response to the triggering operation aiming at the explanation control, the live broadcast explanation operation of the target live broadcast commodity is executed, so that a host can conveniently determine which live broadcast objects in the live broadcast room are more concerned by audience, and the live broadcast effect is improved.

Description

Live broadcasting room interaction information processing method and device, electronic equipment and storage medium

Technical Field

The application relates to the technical field of live broadcasting, in particular to a live broadcasting room interaction information processing method and device, electronic equipment and a storage medium.

Background

With the development of science and technology, live broadcast is applied more and more widely, and users pay more attention to interactive experience in the live broadcast process.

In the related art, some intention to be understood is generated by the audience aiming at the live objects in the live process, so that some inquiry information is sent to the host on the live interface. In this regard, since the information sent by the audience is displayed sporadically, it is difficult for the anchor to determine which live items in the live broadcast room are more focused by the audience, thereby being unfavorable for improving the live broadcast effect.

Disclosure of Invention

The embodiment of the application provides a live broadcasting room interaction information processing method, a live broadcasting room interaction information processing device, electronic equipment and a storage medium, which can improve live broadcasting effect.

The first aspect of the embodiment of the application provides a live broadcasting room interaction information processing method, which is applied to a main broadcasting end and comprises the following steps:

Displaying a main broadcasting and living broadcast interface of a living broadcast room, wherein the main broadcasting and living broadcast interface comprises a comment area, the comment area comprises living broadcast comment information and at least one interaction information, and the interaction information is triggered by a viewer account based on a explanation request of living broadcast commodities of the living broadcast room;

Responding to the view operation of target interaction information in the interaction information, displaying an explanation request display window, wherein the explanation request display window comprises explanation request information corresponding to at least one live commodity in the live broadcasting room, the at least one live commodity comprises target live broadcasting commodity corresponding to the target interaction information, and the explanation request information of the target live broadcasting commodity comprises a transaction attribute label and an explanation control of a viewer account;

and responding to the triggering operation of the explanation control, and executing the live broadcast explanation operation of the target live broadcast commodity.

A second aspect of the embodiment of the present application provides a live broadcasting room interaction information processing device, which is applied to a hosting side, where the device includes:

The system comprises a main broadcasting interface display module, a main broadcasting interface display module and a main broadcasting interface display module, wherein the main broadcasting interface display module is used for displaying a main broadcasting and live broadcasting interface of a live broadcasting room, the main broadcasting and live broadcasting interface comprises a comment area, the comment area comprises live broadcasting comment information and at least one interaction information, and the interaction information is triggered by a viewer account based on a explanation request of live broadcasting goods of the live broadcasting room;

The system comprises a window display module, a display module and a display module, wherein the window display module is used for responding to the view operation of target interaction information in the interaction information and displaying an explanation request display window, the explanation request display window comprises explanation request information corresponding to at least one live broadcast commodity in the live broadcast room, the at least one live broadcast commodity comprises target live broadcast commodity corresponding to the target interaction information, and the explanation request information of the target live broadcast commodity comprises a transaction attribute label and an explanation control of a viewer account;

And the execution module is used for responding to the triggering operation of the explanation control and executing the live broadcast explanation operation of the target live broadcast commodity.

A third aspect of the embodiment of the present application provides an electronic device, including a memory and a processor, where the memory stores an application program, and the processor is configured to run the application program in the memory, so as to execute steps in the live broadcast room interaction information processing method provided in the first aspect of the embodiment of the present application.

A fourth aspect of the embodiment of the present application provides a computer readable storage medium, where the computer readable storage medium stores a computer program, where the computer program is configured to cause an electronic device to execute steps in the live broadcast room interaction information processing method provided in the first aspect of the embodiment of the present application when the computer program runs on the electronic device.

By adopting the scheme of the embodiment of the application, the main broadcasting live broadcast interface containing the comment area of the live broadcasting room can be displayed, the comment area comprises live broadcasting comment information and at least one interaction information, the interaction information is triggered by a spectator account based on the explanation request of the live broadcasting commodity of the live broadcasting room, therefore, the explanation request display window is displayed by responding to the checking operation of the target interaction information in the interaction information, the explanation request display window comprises the explanation request information corresponding to the at least one live broadcasting commodity of the live broadcasting room, the at least one live broadcasting commodity comprises the target live broadcasting commodity corresponding to the target interaction information, the explanation request information of the target live broadcasting commodity comprises the transaction attribute label and the explanation control of the spectator account, and then the live broadcasting explanation operation of the target live broadcasting commodity is executed in response to the triggering operation of the explanation control. Therefore, the explanation request display window is displayed on the main broadcasting interface of the live broadcasting room, so that the main broadcasting can conveniently determine which live broadcasting articles in the live broadcasting room are more focused by audiences according to the relevant explanation request information of each live broadcasting commodity displayed in the window, and the live broadcasting effect is improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

Fig. 1 is a schematic flow chart of a method for processing interaction information in a live broadcasting room according to an embodiment of the present application;

FIG. 2 is a timing diagram of interactions between a presenter and viewer aspects provided by an embodiment of the present application;

fig. 3 is a schematic diagram of a live room interface of a hosting system according to an embodiment of the present application;

FIG. 4 is a schematic illustration of another hosting live room interface provided by an embodiment of the present application;

FIG. 5 is a schematic illustration of an explanation request presentation window provided by an embodiment of the present application;

FIG. 6 is a schematic view of an item card provided by an embodiment of the present application;

Fig. 7 is a block diagram of a live broadcast room interaction information processing device according to an embodiment of the present application;

Fig. 8 is a block diagram of an electronic device according to an embodiment of the present application.

Detailed Description

The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all embodiments of the application. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to fall within the scope of the application.

The embodiment of the application provides a live broadcasting room interaction information processing method, a live broadcasting room interaction information processing device, electronic equipment and a storage medium. Specifically, the method for processing the interaction information between live rooms in the embodiment of the application can be executed by computer equipment, wherein the computer equipment can be equipment such as a terminal or a server. The terminal may be a terminal device such as a smart phone, a tablet computer, a notebook computer, a touch screen, a Personal computer (PC, personal Computer), a Personal digital assistant (PDA, personal DIGITAL ASSISTANT), etc. The server may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs, basic cloud computing services such as big data and artificial intelligent platforms.

The following will describe in detail. The following description of the embodiments is not intended to limit the preferred embodiments.

An embodiment of the present application provides a method for processing interaction information between live rooms, which is applied to a hosting end in a live broadcast process, and referring to fig. 1, fig. 1 is a flow chart of the method for processing interaction information between live rooms provided by the embodiment of the present application. The specific flow of the live broadcasting room interaction information processing method can be as follows:

101. Displaying a main broadcasting and living broadcast interface of a living broadcast room, wherein the main broadcasting and living broadcast interface comprises a comment area, the comment area comprises living broadcast comment information and at least one interaction information, and the interaction information is triggered by a viewer account based on a explanation request of living broadcast commodities of the living broadcast room.

In this embodiment, the anchor terminal performs live broadcast display by displaying an anchor live broadcast room interface, through which an anchor can learn about the intention of a viewer watching live broadcast, and the currently displayed anchor live broadcast room interface may include a picture of the anchor performing commodity explanation, and a comment area and/or bullet screen including intention information fed back by the viewer for commodity explanation activities performed by the anchor of the live broadcast room; the review area and/or bullet screen may include only the intention information fed back by the audience for the commodity explanation activities performed by the live broadcasting room anchor, so that the anchor can view the commodity, and the review area and/or bullet screen may be set according to the needs, which is not limited herein.

Specifically, the content presented in the comment area is relevant audience intention information published by the audience, for example, the comment area may include live comment information, and the live comment information may be information published by the audience for a live broadcast process of a live broadcast room, for example, for clothing live goods that are worn by a host, such as "look good", "fit for what stature is worn", "with other colors", and so on.

Because only some live comment information can not well prompt the host to know which live goods in the live broadcasting room are more focused by audiences, for example, because the explanation-seeking function generally set for the live goods in the live broadcasting room can enable the audience user to express that the audience user is interested in the live goods by triggering the live goods explanation-seeking function, the host is expected to explain the live goods, then the host can receive a plurality of explanation-seeking messages aiming at scattered points of different or same live goods, but cannot clearly sense which live goods currently have the highest explanation-seeking sound, and for this, the host side can further introduce interaction information related to at least one audience explaining a certain live goods in the live broadcasting room in order to indicate the focused condition of the corresponding live goods through the interaction information.

Specifically, the interactive information can be triggered by a viewer account based on the explanation request of the corresponding live commodity in the live broadcasting room so as to be displayed in a comment area, while the interactive information is triggered by a viewer account, the host side can generalize the viewer information triggering the interactive information based on the live commodity indicated in the interactive information, and display the generalized aggregated display in the interactive information, so that the host side can clearly determine the concerned condition of the live commodity indicated in each interactive information, thereby providing better guidance to the host in the live broadcasting room, assisting the host side in making better commodity explanation decisions, and further improving the live broadcasting effect of the live broadcasting room.

Correspondingly, on the audience live broadcast interface displayed on the audience terminal, the audience can conduct commodity viewing operation aiming at the audience live broadcast interface so that the audience terminal responds to the commodity viewing operation, thereby displaying a commodity list of a live broadcast room on the audience live broadcast interface, displaying at least one candidate live broadcast commodity and commodity explanation controls corresponding to the candidate live broadcast commodity in the commodity list, triggering the commodity explanation controls by the audience terminal so as to trigger the explanation seeking function of the candidate live broadcast commodity, generating explanation request triggering information, and directly sending the explanation request triggering information to the anchor terminal; or as shown in fig. 2, in the interaction between the audience terminal and the anchor terminal, the explanation request trigger information is sent to the live broadcast server, so that the live broadcast server sends the explanation request trigger information to the anchor terminal, and therefore the anchor terminal generates corresponding interaction information based on the explanation request trigger information and displays the interaction information in the live broadcast room.

In some optional embodiments, the interaction information includes at least one of an account number triggering an explanation request of the live commodity, a commodity identifier of the live commodity, an account identifier of the audience account, and a preset viewing control, and the viewing operation for the target interaction information in the interaction information includes a triggering operation for the viewing control.

The account number is the number of audience accounts which are currently in an online state in a live broadcasting room and trigger the explanation request of the live broadcasting commodity in the live broadcasting room; the commodity identification of the live commodity comprises at least one of commodity pictures, commodity names or nicknames and numbers of the live commodity, and the account identification of the audience account comprises at least one of information of audience head portraits, audience names or nicknames and numbers.

It can be appreciated that, in some live scenes, the viewing control may not exist in the interactive information, so the viewing operation for the target interactive information in the interactive information includes an operation directly aiming at the information itself, that is, a triggering operation for the target interactive information in the interactive information.

The triggering operation includes, but is not limited to, clicking operation, sliding operation, long-press operation, etc., and may be specifically set according to the requirement, which is not limited herein.

Illustratively, as shown in fig. 3, a live broadcasting room interface is shown in fig. 3, a main broadcasting picture area is displayed in a central area of the live broadcasting room interface in fig. 3, the main broadcasting picture area is used for displaying pictures of a main broadcasting for commodity explanation, and live-broadcasting barrages such as barrages 1,2 and 3 in fig. 3 are displayed on the main broadcasting picture area, a comment area for displaying intention information of at least one audience account in the live broadcasting room for commodity explanation activity feedback conducted by the live broadcasting room is also displayed in a lower left area of the live broadcasting room interface in fig. 3, and a control display area such as a "wheat-linking" control, a "shopping" control, an "more" control is also displayed in the comment area in fig. 3, the "wheat-linking" control is used for conducting a wheat-linking operation, the "shopping" control is used for viewing live broadcasting commodities, the "interactive" control is used for conducting interaction, and the "more" control is used for conducting more other operations.

As shown in fig. 4, another main broadcasting live room interface is shown in fig. 4, and a comment area and a barrage area located above the comment area are displayed in the main broadcasting live room interface in fig. 4, so that a main broadcasting can more intuitively check the current demands of viewers in the live room, and the main broadcasting can be assisted to make better commodity explanation decisions, so that the live effect of the live room is improved.

In addition, the related information of the live broadcasting room is displayed in the live broadcasting room interface shown in fig. 3 and fig. 4, so that the audience in the live broadcasting room or the live broadcasting room can know the current situation of the live broadcasting room, and the related information of the live broadcasting room includes, but is not limited to, a live broadcasting head portrait, a live broadcasting name, a current list ranking of the live broadcasting room, the current number of people in the live broadcasting room, and the like, and can be specifically set according to the requirements, without limitation.

In some optional embodiments, the generating the interaction information based on the explanation request triggering information may include: the anchor terminal can acquire the explanation request triggering information sent by the audience terminal or the live broadcast server, and acquire the live broadcast commodity and the audience account number requested to be explained from the explanation request triggering information so as to generate corresponding interaction information according to the live broadcast commodity and the audience account number based on a preset interaction information generation rule.

Specifically, the above-mentioned rule for generating interaction information may be to determine whether there is a history interaction information on the live broadcast commodity, that is, whether there is an explanation request for triggering the live broadcast commodity in a history period before the currently acquired explanation request triggering information, and the account number of the audience who is not subjected to the explanation operation by the host, that is, whether there is another live broadcast commodity in the currently acquired explanation request triggering information required by the audience in the live broadcast room before the currently acquired explanation request triggering information.

If the acquired live goods do not have history interaction information, which indicates that there is no audience account number triggering the live goods in the history period before the current acquired explanation request triggering information and the audience account number not subjected to the explanation operation by the anchor, generating interaction information corresponding to the live goods based on the goods identification of the live goods and the account number identification of the audience account number, and displaying the interaction information corresponding to the live goods in the evaluation area.

For example, if the live broadcast commodity is set to be the live broadcast commodity No. 5, and no history interaction information exists in the live broadcast commodity No. 5, the currently generated interaction information corresponding to the live broadcast commodity is shown in fig. 3 or fig. 4, the interaction information corresponding to the viewer C in fig. 3 is the currently generated interaction information corresponding to the live broadcast commodity, the interaction information corresponding to the viewer H in fig. 4 is the currently generated interaction information corresponding to the live broadcast commodity, and the "view" control in fig. 3 and fig. 4 is the preset view control.

If the acquired live goods have historical interaction information, which indicates that the audience account number triggering the live goods exists in the historical period before the current acquired explanation request triggering information and is not subjected to explanation operation by the anchor, the account number in the historical interaction information is updated, namely, the account number in the historical interaction information is increased by 1, new interaction information corresponding to the live goods is generated, and the new interaction information is displayed in the evaluation area. And if the historical interaction information comprises the account identification of the audience account, updating the account identification of the audience account to the account identification of the audience account corresponding to the currently acquired explanation request triggering information.

For example, if the account number of the audience account number is set to be the audience D, the live goods are the number 12 live goods, and the number 12 live goods have the historical interaction information, and the number of the accounts in the historical interaction information is 4, as shown in fig. 3, the number of the accounts in the interaction information corresponding to the number 12 live goods is updated to be 5, and the account number of the audience account number in the interaction information is updated to be the audience D in fig. 3.

For example, if the account number of the audience account is set to be the audience a, the live goods are 13 # live goods, and the 13 # live goods have historical interaction information, and the number of the accounts in the historical interaction information is 5 bits, as shown in fig. 4, the number of the accounts in the interaction information corresponding to the 13 # live goods is updated to be 6 in fig. 4, and the account number of the audience account number in the interaction information is updated to be the audience a.

For example, if the account number of the audience account number is set to be the audience I, the live goods are the live goods No. 7, and the live goods No. 7 have the historical interaction information, and the number of the accounts in the historical interaction information is 5, as shown in fig. 4, the number of the accounts in the interaction information corresponding to the live goods No. 7 is updated to be 6, and the account number of the audience account number in the interaction information is updated to be the audience I in fig. 4.

102. And responding to the view operation of the target interaction information in the interaction information, displaying an explanation request display window, wherein the explanation request display window comprises explanation request information corresponding to at least one live commodity in the live broadcasting room, the at least one live commodity comprises the target live commodity corresponding to the target interaction information, and the explanation request information of the target live commodity comprises a transaction attribute label and an explanation control of a viewer account.

In this embodiment, the anchor side responds to the viewing operation of the anchor with respect to the target interaction information in the evaluation area to display a corresponding explanation request display window, and displays related information when the corresponding live broadcast commodity is triggered to the explanation request in the window, that is, the above explanation request information is used to indicate related information when the corresponding live broadcast commodity is triggered to the explanation request, such as related information of the live broadcast commodity, and related information of the audience account, so that the relevant audience account of the live broadcast commodity is triggered to aggregate by displaying the related information of the live broadcast commodity which is required to be explained, and the anchor is helped to make better decisions while meeting the explanation intention of the audience account aggregated in the live broadcast room, thereby being beneficial to assisting the anchor in promoting the live broadcast effect. The explanation request display window may be displayed in a floating layer display manner.

Specifically, the explanation request information includes, but is not limited to, at least one of an account number triggering an explanation request of the live commodity, a commodity identifier of the live commodity, an account identifier of the audience account, a transaction attribute tag of the audience account, an online state tag of the audience account, and a preset explanation control, which may be specifically set according to a requirement, and is not limited herein.

The transaction attribute tag of the audience account is used for indicating the transaction attribute of the audience account in the live broadcasting room, so that the anchor is prompted to determine the transaction success of the audience account on the corresponding live broadcasting commodity through the transaction attribute, and as the transaction success of the audience account on the corresponding live broadcasting commodity can be judged from multiple dimensions, one audience account can be correspondingly provided with at least one transaction attribute tag, for example, the transaction success of the audience account on the corresponding live broadcasting commodity can be judged from historical transaction information of the audience account, and the transaction success of the audience on the corresponding live broadcasting commodity can be judged from the interaction behavior (such as the purchase times) of the audience account in the current live broadcasting room, particularly, the judgment dimension can be set according to the requirement, and the method is not limited.

For example, the transaction success of the audience account on the corresponding live goods can be judged through the purchase times of the audience account in the live broadcasting room, namely, the corresponding transaction attribute label is determined based on the purchase times of the audience account in the live broadcasting room, for example, if the current live broadcasting audience looks at the live broadcasting room for the 1 st time, the first-time looking up label is used as the transaction attribute label; if the number of times that the current live audience looks at the live broadcasting room is more than or equal to 2 and the number of times of ordering is less than or equal to 1, taking the high-potential new guest tag as a transaction attribute tag; and if the current live audience places 2 times or more in the live broadcasting room, taking the multi-time purchase tag as the transaction attribute tag.

The online tag is used for indicating whether the current audience account is in a live broadcasting room or not, the current audience account can be the last account for triggering the corresponding live broadcasting commodity, and the current audience account can also be all accounts for triggering the corresponding live broadcasting commodity, so that the explanation intention of online users is met in real time by introducing online state identification.

Correspondingly, when the current audience account can be the account of the corresponding live commodity triggered for the last time, if the current audience account is in a live broadcasting room, setting an online label as an online state label; if the current audience account is not in the living broadcast room, setting an off-line label as an on-line state label.

As shown in fig. 5, an explanation request display window is displayed in fig. 5, explanation request information corresponding to the 5 live-broadcast commodities in the live-broadcast room, that is, explanation request information corresponding to commodity 1, commodity 2, commodity 3, commodity 4 and commodity 5 is displayed in the explanation request display window, and in the explanation request information corresponding to the live-broadcast commodities, as shown in fig. 5, the account number corresponding to commodity 1 is 5, the commodity identification is a commodity picture and a commodity name, the account number identification is a viewer C, the transaction attribute label is a "high-latency new guest" label, the online status label is an "online", and corresponding explanation controls are correspondingly displayed, and corresponding explanation request information is also displayed in commodity 2, commodity 3, commodity 4 and commodity 5, which is not described in detail.

In some alternative embodiments, since there are some viewers who have already been taught before triggering the request to explain the corresponding live merchandise, the display style of the above-described explanation control may be differentiated to make it clear whether the merchandise triggered to be taught in the explanation request display window was taught before triggering.

Specifically, the display style of the explanation control includes a first control style and a second control style, where the first control style is used to indicate that a live broadcast commodity corresponding to the explanation control is not subjected to live broadcast explanation in the live broadcast room, that is, the live broadcast commodity is not subjected to live broadcast explanation by a host broadcast; the second control style is used for indicating that the live broadcast commodity corresponding to the explanation control is subjected to live broadcast explanation in the live broadcast room, namely, before the audience account number which is used for triggering the explanation request of the live broadcast commodity at the earliest time is triggered, the live broadcast explanation of the live broadcast commodity is performed in the live broadcast room.

The first control style and the second control style may be distinguished in a text, a color, a font, a background color, a size, or the like, and may be specifically set according to the needs, which is not limited herein.

For example, as shown in fig. 5, the commodity 1, the commodity 2, the commodity 3 and the commodity 5 in fig. 5 are not subjected to live broadcast explanation in the live broadcast room, so the explanation controls corresponding to the commodity 1, the commodity 2, the commodity 3 and the commodity 5 can be "explanation" controls; the audience account number of the explanation request of the commodity 4 triggered at the earliest time is subjected to the live explanation of the commodity 4 in the live broadcasting room before triggering, so that the explanation control corresponding to the commodity 4 can be a "explain again" control.

In some alternative embodiments, since the host player views the target interaction information and then enters the explanation request display window, the possibility that the host player performs the live broadcast explanation operation on the target live broadcast commodity indicated by the target interaction information may be higher than that of other triggered live broadcast commodities, so that the manner of displaying the explanation request information of the target live broadcast commodity in the explanation request display window may be different from that of other triggered live broadcast commodity, for example, different positions of the displayed explanation request information, different fonts of the displayed explanation request information, different colors of the displayed explanation request information, different background colors of the displayed explanation request information, or different sizes of the displayed explanation request information may be specifically set according to requirements, which is not limited herein.

Specifically, the at least one live broadcast commodity further includes at least one hot live broadcast commodity, that is, the live broadcast commodity is divided into a target live broadcast commodity indicated by target interaction information and other triggered hot live broadcast commodities, so as to separately display, that is, the displaying of the explanation request display window in response to the viewing operation for the target interaction information in the interaction information may include: the anchor terminal can respond to the checking operation of the target interaction information in the interaction information to acquire the explanation request information of the target live broadcast commodity and the explanation request information of the hot live broadcast commodity.

And then, the host side can display an explanation request display window so as to display the explanation request information corresponding to the target live broadcast commodity on the top in the explanation request display window and display the explanation request information of the hot live broadcast commodity in a window area below the explanation request information corresponding to the target live broadcast commodity.

As shown in fig. 5, the commodity 1 in fig. 5 is a target live-broadcast commodity indicated by target interaction information, the commodity 2, the commodity 3, the commodity 4 and the commodity 5 are other triggered hot live-broadcast commodities, and as can be seen from fig. 5, the explanation request information corresponding to the commodity 1 is displayed in the top in the explanation request display window in fig. 5, and the explanation request information corresponding to the commodity 2, the commodity 3, the commodity 4 and the commodity 5 is displayed in the window area under the explanation request information corresponding to the commodity 1 in the explanation request display window in fig. 5.

In some optional embodiments, since there are at least two hot live goods, in order to better display explanation request information of the hot live goods, so as to assist a host in selecting, a preset information ordering rule may be used to order the explanation request information of the at least two hot live goods, where the host may order the explanation request information of the at least two hot live goods based on relevant comparable information of the hot live goods, for example, based on at least one information such as an account number triggering the explanation request of the hot live goods, a transaction attribute tag of an audience account to which the hot live goods belongs, a commodity value of the hot live goods, a correlation between the audience account of the hot live goods and the host, and so on.

The association between the audience account number of the hot live commodity and the anchor may be an association relationship between the audience account number of the hot live commodity and the anchor account in the current live broadcasting room, for example, the association relationship may be a friend relationship, a family relationship, a fan group relationship, etc., and the association assignment between the audience account number of the hot live commodity and the anchor may be further based on the time of establishing the association relationship, so as to sort the hot live commodity from high to low based on the assignment corresponding to each hot live commodity.

Specifically, the explanation request information includes the number of account numbers triggering the explanation request of the corresponding commodity, and the displaying the explanation request information of the hot live broadcast commodity may include: and ordering the explanation request information of the hot live broadcast commodity based on the account number corresponding to the hot live broadcast commodity, for example, ordering the explanation request information of the hot live broadcast commodity from high to low in fig. 5, so as to display the ordered explanation request information of the hot live broadcast commodity.

Specifically, the explanation request information includes a commodity value for triggering an explanation request of a corresponding commodity, and the displaying the explanation request information of the hot live commodity may include: and sorting the explanation request information of the hot live broadcast commodity based on the commodity value corresponding to the hot live broadcast commodity, for example, sorting the explanation request information of the hot live broadcast commodity from high to low, and displaying the sorted explanation request information of the hot live broadcast commodity.

In some optional embodiments, the explanation request information for displaying the hot live commercial product may include: determining the commodity value of the hot live commodity; displaying the explanation request information of the hot live goods with the commodity value larger than the preset value threshold value in a first preset information display mode; and displaying the explanation request information of the hot live goods with the commodity value smaller than or equal to the preset value threshold in a second preset information display mode, so that the display mode corresponding to the explanation request information of the hot live goods is determined by using different commodity values of the hot live goods, and a host is promoted to more intuitively know the values of different live goods in the explanation request display window.

In some embodiments, when the at least two live commodities requested by the trigger explanation are faced, the host may still be entangled to explain which live commodity requested by the trigger explanation, but if there are at least two live commodities requested by the trigger explanation with a consistent account number, the host may consider for a long time which live commodity requested by the trigger explanation is selected to explain, so that the audience desiring to be told by the host may invite other people to vote together, or other audiences not applying for explanation in the live broadcasting room may choose from the pool, which may be more desirable to watch the commodity, thereby improving activity of the live broadcasting room and improving interaction effect.

Specifically, when at least two live goods requiring explanation exist, displaying a goods voting area on the live broadcasting interface of the host broadcasting, and triggering to display the goods voting area on the live broadcasting interface of the audience of the live broadcasting room, wherein the goods voting area comprises goods voting subareas corresponding to the at least two live goods, the goods voting subareas comprise goods identifications corresponding to the live goods, and the goods voting area is operable to vote on the live goods.

It can be understood that, regarding the commodity voting area displayed on the audience living broadcast room interface, the anchor end may directly send the commodity voting area to the audience end corresponding to each audience in the living broadcast room to trigger and display the audience living broadcast room interface corresponding to each audience in the living broadcast room to display the commodity voting area, or the anchor end and the living broadcast server interact with each other, so that the living broadcast server sends the commodity voting area to the audience end corresponding to each audience in the living broadcast room to trigger and display the audience living broadcast room interface corresponding to each audience in the living broadcast room to display the commodity voting area.

The commodity voting area is used for realizing voting of at least one live commodity, and can be displayed in an explanation request display window on a live broadcasting room interface, can be displayed in an area above the explanation request display window, can be displayed in a comment area on the live broadcasting room interface and the like, and can be specifically set according to requirements without limitation.

And then, the anchor terminal can acquire voting information aiming at the commodity voting area so as to update the commodity voting area based on the voting information, wherein the voting information is obtained according to voting operation of an anchor account and/or a spectator account, the voting information of the anchor account is obtained by triggering the commodity voting area of the anchor living broadcast room interface by the anchor account, and the voting information of the spectator account is obtained by triggering the commodity voting area of the spectator living broadcast room interface by the spectator account.

Specifically, the anchor side and the audience side can acquire voting information in real time so as to update commodity voting areas in real time, and the anchor account and the audience account can conveniently determine the current voting progress in real time; or in order to reduce resource consumption, the anchor side and the audience side can periodically acquire voting information so as to periodically update commodity voting areas, so that the anchor account and the audience account can periodically determine the current voting progress; or in order to increase mystery, the anchor side and the audience side can directly acquire final voting information so as to update the commodity voting area only once finally, so that the anchor account and the audience account can directly determine the final voting result, and the final voting result can be set according to the requirements without limitation.

In some alternative embodiments, to increase interest during live broadcast, the commodity voting area may be dynamically updated in a preset manner based on the voting results, so as to increase the voting enthusiasm of the audience account in the live broadcast room.

Specifically, the updating the commodity voting area based on the voting information may include: the anchor side may determine a voting proportion of the at least two live goods based on voting information of the at least two live goods. And then, the main broadcasting end can update the area ratio between commodity voting subareas corresponding to at least two live commodities based on the voting ratio, wherein the voting ratio is matched with the area ratio, and if the voting ratio is equal to the area ratio, a preset multiple is displayed between the voting ratio and the area ratio.

In some optional embodiments, in order to improve portability of the hosting operation, a live broadcast explanation interface may be set in a commodity voting sub-area corresponding to a live broadcast commodity, so as to quickly enter a live broadcast explanation scene of the corresponding live broadcast commodity, that is, after updating the commodity voting area based on the voting information, the method may further include: when voting for at least two live goods is finished, responding to the goods selection operation of the at least two live goods, namely responding to the selection of the goods voting subareas corresponding to the at least two live goods on the main broadcasting live room interface, and executing the live explanation operation of the live goods indicated by the goods selection operation, namely executing the live explanation operation of the live goods which the selected goods voting subareas belong to.

103. And responding to the triggering operation of the explanation control, and executing the live broadcast explanation operation of the target live broadcast commodity.

In the embodiment of the application, the anchor terminal can respond to the triggering operation of the explanation control corresponding to the target live broadcast commodity in the explanation request window so as to execute the live broadcast explanation operation of the target live broadcast commodity. In addition, the host side can also respond to the triggering operation of other live goods in the explanation request window, namely the hot live goods, so as to execute the live explanation operation of the triggered hot live goods.

The live broadcast explanation operation may be displaying a card of the explained live broadcast commodity, so as to display related information of the explained live broadcast commodity on the card, or displaying commodity description information about the explained live broadcast commodity in a live broadcast room, where the commodity description information may be displayed in a live broadcast room in a bullet screen form, or displayed in a comment area, so as to prompt a viewer account watching live broadcast in the live broadcast room to clearly host the live broadcast commodity currently explained.

Specifically, the anchor side may, in response to a triggering operation for the explanation control, pack up a floating layer where the explanation request window is located, and pop up card or commodity description information about the explained live commodity.

Specifically, the performing the live broadcast explanation operation of the target live broadcast commodity may include: the method comprises the steps that a main broadcasting end can acquire an article card of the target live commodity, the article card is displayed on the main broadcasting live interface, the article card is triggered to be displayed on the audience live interface of the live broadcasting room, the article card comprises commodity information of the target live commodity and a preset explanation timing control, the explanation timing control is used for recording the live broadcasting explanation duration of the target live broadcasting commodity, and therefore a main broadcasting account number of the live broadcasting room and an audience account number of the live broadcasting being watched in the live broadcasting room are promoted, relevant information of the live broadcasting commodity which is currently explained and the duration spent for currently explaining the live broadcasting commodity can be clarified, and therefore the main broadcasting is assisted to keep commodity explanation rhythms.

In some optional embodiments, the article card may further include a preset explanation ending control, and further includes: and the anchor side can respond to the triggering operation of the explanation control to record the picture for executing the live explanation operation of the target live commodity. And then, when the host broadcasting considers that the current explanation is finished, the explanation finishing control can be operated, so that the host broadcasting end can respond to the triggering operation of the explanation finishing control to finish the picture recording of the live broadcast explanation operation of the target live broadcast commodity so as to generate the target explanation video of the target live broadcast commodity. Finally, the anchor terminal can respond to the generation event aiming at the target explanation video, trigger the storage of the target explanation video in a preset live broadcast playback video space, bind the target explanation video with the target live broadcast commodity, and send the target explanation video to an account number requesting playback when the explanation video of the target live broadcast commodity is requested to be played back.

The triggering to store the target explanation video in a preset live broadcast playback video space may include: the main broadcasting end can locally preset a corresponding live broadcast playback video space so that after the main broadcasting end generates a target explanation video, the main broadcasting end stores the target explanation video into the locally set live broadcast playback video space. Or a corresponding live broadcast playback video space can be preset in the live broadcast server, so that after the target explanation video is generated by the host, the host sends the target explanation video to the live broadcast server, and the live broadcast server stores the target explanation video in the live broadcast playback video space.

Illustratively, as shown in fig. 6, an item card of the currently-taught live commodity is displayed in a lower right area in the main broadcasting live room interface shown in fig. 6, and as can be seen from fig. 6, the item card includes a commodity picture, a commodity name under the commodity picture, a teaching timing control under the item card, and a teaching end control, and the teaching end control is the "end teaching" control in fig. 6, so that by triggering the "end teaching" control, a picture recording of the live teaching operation of the currently-taught live commodity is ended, so as to generate a teaching video of the currently-taught live commodity.

For example, as shown in fig. 2, in response to a view operation for target interaction information in the interaction information, an explanation request display window including an explanation control corresponding to a target live broadcast commodity is displayed at a hosting end, and in response to a trigger operation for the explanation control, a picture for executing a live broadcast explanation operation of the target live broadcast commodity is recorded, after a target explanation video is generated, the target explanation video may be sent to a live broadcast server, so that the live broadcast server stores the target explanation video in a live broadcast playback video space, and then the target explanation video is bound with the target live broadcast commodity.

When the audience terminal sends a video playback request for a target live commodity to the live broadcast server, the live broadcast server sends target explanation videos bound with the target live commodity in a live broadcast playback video space to an account number for requesting playback, namely the audience terminal in fig. 2.

It can be understood that if at least two target explanation videos bound with the target live broadcast commodity exist in the live broadcast playback video space, the at least two target explanation videos bound with the target live broadcast commodity are sent to the audience terminal, so that the audience terminal generates a video playback list of the target live broadcast commodity, and therefore the audience account of the audience terminal can select the corresponding target explanation videos in the video playback list to play.

With reference to fig. 7, fig. 7 is a block diagram of a live-broadcast room interaction information processing apparatus according to an embodiment of the present application, where the apparatus includes:

The main broadcasting interface display module 701 is configured to display a main broadcasting and live broadcasting interface of a live broadcasting room, where the main broadcasting and live broadcasting interface includes a comment area, the comment area includes live broadcasting comment information and at least one interaction information, and the interaction information is triggered by a viewer account based on a explanation request of live goods in the live broadcasting room;

The window display module 702 is configured to display an explanation request display window in response to a view operation for target interaction information in the interaction information, where the explanation request display window includes explanation request information corresponding to at least one live commodity in the live broadcasting room, the at least one live commodity includes a target live commodity corresponding to the target interaction information, and the explanation request information of the target live commodity includes a transaction attribute tag and an explanation control of a viewer account;

And the execution module 703 is configured to execute the live broadcast explanation operation of the target live broadcast commodity in response to a trigger operation for the explanation control.

In some optional embodiments, the live room interaction information processing apparatus further includes an information generating module, where the information generating module is specifically configured to:

Acquiring explanation request triggering information, and acquiring a live commodity and a viewer account requesting explanation from the explanation request triggering information;

If the obtained live goods do not have the history interaction information, generating interaction information corresponding to the live goods based on the goods identification of the live goods and the account identification of the audience account, and displaying the interaction information corresponding to the live goods in the evaluation area;

If the obtained live goods have the history interaction information, updating the account number in the history interaction information, generating new interaction information corresponding to the live goods, and displaying the new interaction information in the evaluation area.

In some optional embodiments, the live room interaction information processing apparatus further includes a voting module, where the voting module is specifically configured to:

When at least two live goods requiring explanation exist, displaying a commodity voting area on the live broadcasting interface of the host broadcasting, and triggering the display of the commodity voting area on the live broadcasting interface of the audience of the live broadcasting room, wherein the commodity voting area comprises commodity voting subareas corresponding to the at least two live goods, and the commodity voting subareas comprise commodity identifications corresponding to the live goods;

And acquiring voting information aiming at the commodity voting area, and updating the commodity voting area based on the voting information, wherein the voting information is obtained according to voting operation of a main broadcasting account and/or a audience account.

In some alternative embodiments, the voting module is specifically configured to:

determining the voting proportion of at least two live goods based on the voting information of at least two live goods;

and updating the area ratio between commodity voting subregions corresponding to at least two live commodities based on the voting proportion.

In some alternative embodiments, the execution module 703 is further specifically configured to:

and when the voting for the at least two live commodities is finished, responding to commodity selection operation of the at least two live commodities, and executing live explanation operation of the live commodities indicated by the commodity selection operation.

In some optional embodiments, the display style of the explanation control includes a first control style and a second control style, where the first control style is used to indicate that a live commodity corresponding to the explanation control is not subjected to live explanation in the live broadcast room, and the second control style is used to indicate that a live commodity corresponding to the explanation control is subjected to live explanation in the live broadcast room.

In some optional embodiments, the at least one live commodity further includes at least one hot live commodity, and the window display module 702 is specifically configured to:

responding to the checking operation of target interaction information in the interaction information, and acquiring the explanation request information of the target live broadcast commodity and the explanation request information of the hot live broadcast commodity;

and displaying an explanation request display window, wherein in the explanation request display window, the explanation request information corresponding to the target live broadcast commodity is displayed on the top, and the explanation request information of the hot live broadcast commodity is displayed in a window area under the explanation request information corresponding to the target live broadcast commodity.

In some optional embodiments, the explanation request information includes the number of accounts triggering the explanation request of the corresponding commodity, and the window display module 702 is specifically configured to:

and sequencing the explanation request information of the hot live broadcast commodity based on the account number corresponding to the hot live broadcast commodity, and displaying the sequenced explanation request information of the hot live broadcast commodity.

In some alternative embodiments, the window display module 702 is specifically configured to:

Determining the commodity value of the hot live commodity;

displaying the explanation request information of the hot live goods with the commodity value larger than the preset value threshold value in a first preset information display mode;

And displaying the explanation request information of the hot live goods with the commodity value smaller than or equal to the preset value threshold in a second preset information display mode.

In some alternative embodiments, the execution module 703 is specifically configured to:

the method comprises the steps of obtaining an article card of the target live commodity, displaying the article card on the main broadcasting live interface, triggering the audience live interface of the live broadcasting room to display the article card, wherein the article card comprises commodity information of the target live commodity and a preset explanation timing control, and the explanation timing control is used for recording live explanation duration of the target live commodity.

In some optional embodiments, the article card further includes a preset explanation ending control, and the live room interaction information processing device further includes a video generating module, where the video generating module is specifically configured to:

responding to the triggering operation of the explanation control, and recording the picture for executing the live broadcast explanation operation of the target live broadcast commodity;

responding to the triggering operation of the explanation ending control, ending the picture recording of the live broadcast explanation operation of the target live broadcast commodity, and generating a target explanation video of the target live broadcast commodity;

And triggering to store the target explanation video into a preset live broadcast playback video space in response to a generation event aiming at the target explanation video, and binding the target explanation video with the target live broadcast commodity so as to send the target explanation video to an account number requesting playback when the explanation video of the target live broadcast commodity is requested to be played back.

It should be noted that the division of each module in the above device may be determined according to actual requirements, which is not specifically limited herein.

In the foregoing embodiments, the descriptions of the embodiments are emphasized, and for parts of one embodiment that are not described in detail, reference may be made to related descriptions of other embodiments.

Correspondingly, the embodiment of the application also provides electronic equipment which can be a terminal, wherein the terminal can be terminal equipment such as a smart phone, a tablet Personal computer, a notebook computer, a touch screen, a game machine, a Personal computer (PC, personal Computer), a Personal digital assistant (PDA, personal DIGITAL ASSISTANT) and the like. As shown in fig. 8, fig. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present application. The electronic device 800 includes a processor 801 having one or more processing cores, a memory 802 having one or more computer-readable storage media, and a computer program stored on the memory 802 and executable on the processor. The processor 801 is electrically connected to the memory 802. Those skilled in the art will appreciate that the electronic device structure shown in fig. 8 is not limiting of the electronic device and may include more or fewer components than shown in fig. 8, or may combine certain components, or a different arrangement of components.

The processor 801 is a control center of the electronic device 800, connects various parts of the entire electronic device 800 using various interfaces and lines, and performs various functions of the electronic device 800 and processes data by running or loading software programs and/or modules stored in the memory 802, and calling data stored in the memory 802, thereby performing overall monitoring of the electronic device 800. The processor 801 may be a central processing unit CPU, a graphics processor GPU, a network processor (NP, network Processor), etc., and may implement or perform the methods, steps and logic blocks disclosed in embodiments of the present application.

In the embodiment of the present application, the processor 801 in the electronic device 800 loads the instructions corresponding to the processes of one or more application programs into the memory 802 according to the following steps, and the processor 801 executes the application programs stored in the memory 802, so as to implement various functions, for example:

The specific implementation of each operation above may be referred to the previous embodiments, and will not be described herein.

Optionally, as shown in fig. 8, the electronic device 800 further includes: a touch display 803, a radio frequency circuit 804, an audio circuit 805, an input unit 806, and a power supply 807. The processor 801 is electrically connected to the touch display 803, the radio frequency circuit 804, the audio circuit 805, the input unit 806, and the power supply 807, respectively. Those skilled in the art will appreciate that the electronic device structure shown in fig. 8 is not limiting of the electronic device and may include more or fewer components than shown in fig. 8, or may combine certain components, or a different arrangement of components.

The touch display 803 may be used to display a graphical user interface and receive operation instructions generated by a user acting on the graphical user interface. The touch display 803 may include a display panel and a touch panel. Wherein the display panel may be used to display information entered by a user or provided to a user as well as various graphical user interfaces of the electronic device, which may be composed of graphics, text, icons, video, and any combination thereof. Alternatively, the display panel may be configured in the form of a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like. The touch panel may be used to collect touch operations on or near the user (such as operations on or near the touch panel by the user using any suitable object or accessory such as a finger, stylus, etc.), and generate corresponding operation instructions, and the operation instructions execute corresponding programs. Alternatively, the touch panel may include two parts, a touch detection device and a touch controller. The touch detection device detects the touch azimuth of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device, converts it into touch point coordinates, and sends the touch point coordinates to the processor 801, and can receive and execute commands sent from the processor 801. The touch panel may overlay the display panel, and upon detection of a touch operation thereon or thereabout, the touch panel is passed to the processor 801 to determine the type of touch event, and the processor 801 then provides a corresponding visual output on the display panel based on the type of touch event. In the embodiment of the present application, the touch panel and the display panel may be integrated into the touch display 803 to realize the input and output functions. In some embodiments, however, the touch panel and the display panel may be implemented as two separate components to implement the input and output functions. I.e. the touch-sensitive display 803 may also implement an input function as part of the input unit 806.

The radio frequency circuit 804 may be configured to receive and transmit radio frequency signals to and from a network device or other electronic device via wireless communication to and from the network device or other electronic device.

Audio circuitry 805 may be used to provide an audio interface between a user and an electronic device through speakers, microphones, and so on. The audio circuit 805 may transmit the received electrical signal converted from audio data to a speaker, and convert the electrical signal into a sound signal for output by the speaker; on the other hand, the microphone converts the collected sound signals into electrical signals, which are received by the audio circuit 805 and converted into audio data, which are processed by the audio data output processor 801 and sent to, for example, another electronic device via the radio frequency circuit 804, or which are output to the memory 802 for further processing. The audio circuitry 805 may also include an ear bud jack to provide communication of the peripheral headphones with the electronic device.

The input unit 806 may be used to receive input numbers, character information, or user characteristic information (e.g., fingerprint, iris, facial information, etc.), and to generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control.

The power supply 807 is used to power the various components of the electronic device 800. Alternatively, the power supply 807 may be logically connected to the processor 801 through a power management system, so that functions of managing charging, discharging, and power consumption management are implemented through the power management system. The power supply 807 may also include one or more of any components, such as a direct current or alternating current power supply, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.

Although not shown in fig. 8, the electronic device 800 may further include a camera, a sensor, a wireless fidelity module, a bluetooth module, etc., which are not described herein.

Those of ordinary skill in the art will appreciate that all or a portion of the steps of the various methods of the above embodiments may be performed by instructions, or by instructions controlling associated hardware, which may be stored in a computer-readable storage medium and loaded and executed by a processor.

To this end, an embodiment of the present application provides a computer readable storage medium storing a plurality of computer programs capable of being loaded by a processor to execute steps in any one of the live-room interaction information processing methods provided in the embodiment of the present application. For example, the computer program may perform the steps of:

Wherein the storage medium may include: read Only Memory (ROM), random access Memory (RAM, random Access Memory), magnetic or optical disk, and the like.

The steps in any live broadcasting room interaction information processing method provided by the embodiment of the present application can be executed by the computer program stored in the storage medium, so that the beneficial effects of any live broadcasting room interaction information processing method provided by the embodiment of the present application can be achieved, which are detailed in the previous embodiments and are not described herein.

According to one aspect of the present application, there is also provided a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device performs the methods provided in the various alternative implementations of the above embodiments.

The method, the device, the electronic equipment and the storage medium for processing the interaction information of the live broadcasting room provided by the embodiment of the application are described in detail, and specific examples are applied to the explanation of the principle and the implementation mode of the application, and the explanation of the above embodiment is only used for helping to understand the method and the core idea of the application; meanwhile, as those skilled in the art will have variations in the specific embodiments and application scope in light of the ideas of the present application, the present description should not be construed as limiting the present application.

Claims

1. The method for processing the interaction information of the live broadcasting room is characterized by being applied to a main broadcasting end, and comprises the following steps:

Responding to the view operation of target interaction information in the interaction information, displaying an explanation request display window, wherein the explanation request display window comprises explanation request information corresponding to at least one live commodity in the live broadcasting room, the at least one live commodity comprises target live commodity corresponding to the target interaction information, and the explanation request information of the target live commodity comprises a transaction attribute label and an explanation control of a viewer account;

And responding to the triggering operation of the explanation control, and executing the live explanation operation of the target live commodity.

2. The method for processing interaction information between live broadcasting and broadcasting according to claim 1, wherein the interaction information comprises at least one of account number triggering an explanation request of the live broadcasting commodity, commodity identification of the live broadcasting commodity, account identification of the audience account number and a preset viewing control, and the viewing operation for target interaction information in the interaction information comprises triggering operation for the viewing control.

3. The method for processing interactive information between live rooms according to claim 2, further comprising:

acquiring explanation request triggering information, and acquiring live goods and audience accounts which request explanation from the explanation request triggering information;

If the obtained live goods have the history interaction information, updating the account number in the history interaction information, generating new interaction information corresponding to the live goods, and displaying the new interaction information in the comment area.

4. The method for processing interactive information between live rooms according to claim 1, further comprising:

When at least two live commodities requested to be explained exist, displaying a commodity voting area on the live broadcast interface of the host broadcast, and triggering the commodity voting area to be displayed on the live broadcast interface of audience of the live broadcast room, wherein the commodity voting area comprises commodity voting subregions corresponding to the at least two live commodities, and the commodity voting subregions comprise commodity identifications corresponding to the live commodities;

And acquiring voting information aiming at the commodity voting area, and updating the commodity voting area based on the voting information, wherein the voting information is obtained according to voting operation of a main broadcasting account and/or a spectator account.

5. The method for processing interactive information between living broadcasting stations according to claim 4, wherein said updating said commodity voting area based on said voting information comprises:

6. The method of processing interactive information between living broadcasting stations according to claim 4, further comprising, after updating the commodity voting area based on the voting information:

7. The method for processing interaction information of a living broadcast room according to claim 1, wherein the display style of the explanation control comprises a first control style and a second control style, the first control style is used for indicating that a living broadcast commodity corresponding to the explanation control is not subjected to living broadcast explanation in the living broadcast room, and the second control style is used for indicating that the living broadcast commodity corresponding to the explanation control is subjected to living broadcast explanation in the living broadcast room.

8. The method for processing interactive information between living broadcast areas according to claim 1, wherein the at least one living broadcast commodity further comprises at least one hot living broadcast commodity, and the displaying the explanation request display window in response to the viewing operation for the target interactive information in the interactive information comprises:

9. The method for processing interactive information between live broadcasting rooms as claimed in claim 8, wherein said explanation request information includes account number for triggering the explanation request of the corresponding commodity, and said displaying the explanation request information of the hot live broadcasting commodity includes:

10. The method for processing interactive information between live broadcasting stations as claimed in claim 8, wherein said displaying the explanation request information of the hot live broadcasting commodity comprises:

Determining the commodity value of the hot live commodity;

Displaying the explanation request information of the hot live goods with the commodity value larger than the preset value threshold in a first preset information display mode;

11. The method for processing interactive information between living broadcast areas according to any one of claims 1 to 10, wherein the performing a live interpretation operation of the target living broadcast commodity includes:

The method comprises the steps of obtaining an article card of a target live commodity, displaying the article card on a live broadcast interface of a host broadcast, triggering the article card to be displayed on a live broadcast interface of a audience of a live broadcast room, wherein the article card comprises commodity information of the target live commodity and a preset explanation timing control, and the explanation timing control is used for recording live broadcast explanation duration of the target live commodity.

12. The method for processing interactive information between live rooms as claimed in claim 11, wherein said item card further includes a preset explanation end control, further comprising:

responding to the triggering operation of the explanation control, and recording the picture for executing the live explanation operation of the target live broadcast commodity;

Responding to the triggering operation of the explanation ending control, ending the picture recording of the live-broadcast explanation operation of the target live-broadcast commodity, and generating a target explanation video of the target live-broadcast commodity;

and responding to a generation event aiming at the target explanation video, triggering to store the target explanation video into a preset live broadcast playback video space, and binding the target explanation video with the target live broadcast commodity so as to send the target explanation video to an account number which is required to be played back when the explanation video of the target live broadcast commodity is required to be played back.

13. The utility model provides a live room interactive information processing device which is characterized in that is applied to the anchor end, includes:

The system comprises a main broadcasting interface display module, a main broadcasting interface display module and a main broadcasting interface display module, wherein the main broadcasting interface display module is used for displaying a main broadcasting and broadcasting interface of a live broadcasting room, the main broadcasting and broadcasting interface comprises a comment area, the comment area comprises live broadcasting comment information and at least one interaction information, and the interaction information is triggered by a viewer account based on a explanation request of live goods of the live broadcasting room;

The system comprises a window display module, a display module and a display module, wherein the window display module is used for responding to the view operation of target interaction information in the interaction information and displaying an explanation request display window, the explanation request display window comprises explanation request information corresponding to at least one live commodity in the live broadcasting room, the at least one live commodity comprises target live broadcasting commodity corresponding to the target interaction information, and the explanation request information of the target live broadcasting commodity comprises a transaction attribute label and an explanation control of a viewer account;

14. An electronic device comprising a processor and a memory, the memory storing an application, the processor being configured to run the application in the memory to perform the steps of the live room interaction information processing method of any of claims 1 to 12.

15. A computer readable storage medium, characterized in that the computer readable storage medium stores a computer program for causing an electronic device to execute the steps of the live room interaction information processing method of any one of claims 1 to 12 when the computer program is run on the electronic device.