CN117278773A

CN117278773A - Live broadcast method and device, electronic equipment and storage medium

Info

Publication number: CN117278773A
Application number: CN202311437894.6A
Authority: CN
Inventors: 韩嵩; 夏天
Original assignee: Shuhang Technology Beijing Co ltd
Current assignee: Shuhang Technology Beijing Co ltd
Priority date: 2023-10-31
Filing date: 2023-10-31
Publication date: 2023-12-22

Abstract

The application discloses a live broadcasting method, a live broadcasting device, electronic equipment and a storage medium, wherein a live broadcasting room interface of a target live broadcasting room can be displayed, the live broadcasting room interface comprises a host broadcasting information area of a host broadcasting, and the host broadcasting information area displays host broadcasting identification and host broadcasting introduction information of the host broadcasting; the method may also cancel display of the anchor introduction information at the live room interface of the current audience in response to a first display cancellation event of the anchor introduction information; and adjusting the display size of the anchor information area based on the display cancellation of the anchor introduction information, so that important information beyond the anchor identifier can be quickly transmitted to the audience in the anchor information area by displaying the anchor introduction information, the audience can quickly know the anchor information, and the display size of the anchor information area can be adjusted based on the display cancellation of the anchor introduction information, so that the occupation of a live broadcast interface is reduced.

Description

Live broadcast method and device, electronic equipment and storage medium

Technical Field

The application relates to the technical field of live broadcasting, in particular to a live broadcasting method, a live broadcasting device, electronic equipment and a storage medium.

Background

Under the live broadcast scene, the feature of the main broadcasting of the live broadcast room can attract audience to stay in the live broadcast room for watching and interaction. Currently, a viewer needs to watch live videos in a live broadcasting room to acquire the anchor information, or enter a personal homepage of an anchor to acquire the anchor information through operation of a plurality of steps, so that the viewer is not beneficial to quickly acquiring the anchor.

Disclosure of Invention

The embodiment of the application provides a live broadcasting method, a live broadcasting device, electronic equipment and a storage medium, which can rapidly show out personal information of a host in a live broadcasting room, facilitate rapid understanding of users in the live broadcasting room on the host, and reduce time required by the users in the live broadcasting room to acquire the host information.

In a first aspect, an embodiment of the present application provides a live broadcast method, including:

displaying a live broadcasting room interface of a target live broadcasting room, wherein the live broadcasting room interface comprises a main broadcasting information area of a main broadcasting, and the main broadcasting information area displays main broadcasting identification and main broadcasting introduction information of the main broadcasting;

in response to a first display cancellation event of the anchor introduction information, canceling display of the anchor introduction information at a live room interface of a current audience;

and adjusting the display size of the anchor information area based on the display cancellation of the anchor introduction information.

In a second aspect, an embodiment of the present application provides a live broadcast method, including:

in response to a second display cancellation event of the anchor introduction information, canceling display of the anchor introduction information at a live room interface of the anchor;

In a third aspect, an embodiment of the present application provides a live broadcast apparatus, including:

the first display unit is used for displaying a live broadcasting room interface of the target live broadcasting room, wherein the live broadcasting room interface comprises a main broadcasting information area of a main broadcasting, and the main broadcasting information area displays main broadcasting identification and main broadcasting introduction information of the main broadcasting;

the first response unit is used for responding to a first display cancellation event of the anchor introduction information and canceling display of the anchor introduction information on a live broadcasting room interface of the current audience;

and the first information area control unit is used for adjusting the display size of the anchor information area based on the display cancellation of the anchor introduction information.

In a fourth aspect, an embodiment of the present application provides a live broadcast apparatus, including:

The second display unit is used for displaying a live broadcasting room interface of the target live broadcasting room, wherein the live broadcasting room interface comprises a main broadcasting information area of a main broadcasting, and the main broadcasting information area displays main broadcasting identification and main broadcasting introduction information of the main broadcasting;

the second response unit is used for responding to a second display cancellation event of the anchor introduction information and canceling display of the anchor introduction information on a live broadcasting room interface of the anchor side;

and the second information area control unit is used for adjusting the display size of the anchor information area based on the display cancellation of the anchor introduction information.

In a fifth aspect, embodiments of the present application further provide an electronic device, including a memory storing a plurality of instructions; the processor loads instructions from the memory to perform the steps of any of the live methods provided by the embodiments of the present application.

In a sixth aspect, embodiments of the present application further provide a computer readable storage medium storing a plurality of instructions adapted to be loaded by a processor to perform the steps of any of the live methods provided by the embodiments of the present application.

In a seventh aspect, embodiments of the present application further provide a computer program product comprising a computer program or instructions which, when executed by a processor, implement steps in any of the live methods provided by the embodiments of the present application.

By adopting the scheme of the embodiment of the application, a live broadcasting room interface of a target live broadcasting room can be displayed, wherein the live broadcasting room interface comprises a host broadcasting information area of a host broadcasting, and the host broadcasting information area displays host broadcasting identification and host broadcasting introduction information of the host broadcasting; in response to a first display cancellation event of the anchor introduction information, canceling display of the anchor introduction information at a live room interface of a current audience; and adjusting the display size of the anchor information area based on the display cancellation of the anchor introduction information, so that important information beyond the anchor identification can be quickly revealed to the audience in the anchor information area by displaying the anchor introduction information, and the audience can quickly know the anchor information.

On the other hand, after the anchor introduction information is displayed on the live broadcasting room interface watched by the current audience, the display of the anchor introduction information in the anchor information area can be canceled based on the first display cancellation event, and the size of the anchor information area can be adaptively adjusted based on the display cancellation of the anchor introduction information, so that the occupation of the display area of the live broadcasting room interface after the display of the anchor introduction information is reduced.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments will be briefly introduced below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a schematic diagram of a live broadcast system provided in an embodiment of the present application;

FIG. 2 is a flow diagram of one embodiment of a live method provided in an embodiment of the present application;

FIG. 3 is a schematic diagram of a viewer-side live room interface provided in an embodiment of the present application;

FIG. 4 is another schematic illustration of a viewer-side live room interface provided in an embodiment of the present application;

FIG. 5 is another schematic illustration of a viewer-side live room interface provided in an embodiment of the present application;

fig. 6 is a schematic diagram of a live room interface of a viewer end after the anchor introduction information is replaced with live topic information in the live room interface provided in an embodiment of the present application;

FIG. 7 is a schematic illustration of a personal home page of a host computer provided in an embodiment of the present application;

FIG. 8 is a schematic illustration of a sponsored post content page provided in an embodiment of the present application;

fig. 9 is a schematic diagram of a live room interface in a multi-user co-live scenario provided in an embodiment of the present application;

fig. 10 is a schematic diagram of a live room interface in a landscape display scenario provided in an embodiment of the present application;

FIG. 11 is a flow chart of one embodiment of a live method provided in an embodiment of the present application;

FIG. 12 is a schematic diagram of a live room interface of a hosting end provided in an embodiment of the present application;

Fig. 13 is a schematic diagram of a live room interface of a host provided in an embodiment of the present application after the live room interface displays the introduction information of the host;

FIG. 14 is a schematic diagram of an open play setup interface provided in an embodiment of the present application;

fig. 15 is a schematic diagram of setting live topic information at a play setting interface in an embodiment of the present application;

fig. 16 is a schematic diagram of displaying live topic information in a main broadcasting information area of a live broadcasting room interface of a main broadcasting end in an embodiment of the present application;

fig. 17 is a schematic structural diagram of a live broadcast device provided in an embodiment of the present application;

fig. 18 is a schematic structural diagram of a live broadcast device provided in an embodiment of the present application;

fig. 19 is a flow chart of a live method of the live broadcast system according to the embodiment of the present application;

FIG. 20 is a flow timing diagram corresponding to the live method of FIG. 19;

fig. 21 is a schematic diagram of change of a hosting information area of a live broadcast interface after focusing on a hosting in a live broadcast scene of multiple people in the embodiment of the application;

fig. 22 is a schematic structural diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all, of the embodiments of the present application. All other embodiments, which can be made by those skilled in the art based on the embodiments herein without making any inventive effort, are intended to be within the scope of the present application. Meanwhile, in the description of the embodiments of the present application, the terms "first", "second", and the like are used only to distinguish the description, and are not to be construed as indicating or implying relative importance. Thus, a feature defining "a first" or "a second" may explicitly or implicitly include one or more features. In the description of the embodiments of the present application, the meaning of "a plurality" is two or more, unless explicitly defined otherwise.

The embodiment of the application provides a live broadcast method, a live broadcast device, electronic equipment and a computer readable storage medium.

Specifically, the present embodiment will be described from the perspective of a live broadcast apparatus, which may be specifically integrated in an electronic device, that is, the live broadcast method of the embodiment of the present application may be executed by an electronic device, and optionally, the electronic device may include: and a terminal device. The terminal device may be a mobile phone, a tablet computer, a smart bluetooth device, a notebook computer, a game console, or a personal computer (Personal Computer, PC), etc.

The live broadcasting method provided by the embodiment of the application can be applied to a live broadcasting system. Wherein referring to fig. 1, the live broadcast system may include a main broadcasting terminal 101, an audience terminal 102, and a live broadcast server 103, and the main broadcasting terminal 101 and the audience terminal 102 may be devices including both receiving and transmitting hardware, i.e., devices having receiving and transmitting hardware capable of performing two-way communication over a two-way communication link. The anchor terminal 101, the viewer terminal 102, and the live server 103 may communicate bi-directionally over a network.

Alternatively, the live server 103 may be a stand alone server, or may be a server network or a server cluster of servers, including but not limited to a computer, a network host, a single network server, a plurality of network server sets, or a cloud server of multiple servers. Wherein the Cloud server is composed of a large number of computers or web servers based on Cloud Computing (Cloud Computing).

In this embodiment, optionally, the audience terminal may display a live broadcast room interface of the target live broadcast room, where the live broadcast room interface includes a host broadcasting information area of a host broadcasting, and the host broadcasting information area displays a host broadcasting identifier and host broadcasting introduction information of the host broadcasting; in response to a first display cancellation event of the anchor introduction information, canceling display of the anchor introduction information at a live room interface of a current audience; and adjusting the display size of the anchor information area based on the display cancellation of the anchor introduction information.

The current audience can understand the user account in which the audience terminal is currently logged in. It will be appreciated that in this embodiment, in the anchor information area of the live broadcasting room interface on each viewer side, the display and cancellation of anchor introduction information are relatively independent, that is, the anchor introduction information is cancelled from being displayed on the live broadcasting room interface of the current viewer, so that the continuation of the display of anchor introduction information by the live broadcasting room interfaces of other viewers is not affected.

Optionally, the anchor terminal in this embodiment may display a live broadcasting room interface of the target live broadcasting room, where the live broadcasting room interface includes an anchor information area of the anchor, and the anchor information area displays an anchor identifier and anchor introduction information of the anchor; in response to a second display cancellation event of the anchor introduction information, canceling display of the anchor introduction information at a live room interface of the anchor; and adjusting the display size of the anchor information area based on the display cancellation of the anchor introduction information.

The anchor introduction information in this embodiment may be stored locally or in a live broadcast server, and when display is required, the corresponding terminal obtains from the server to display.

The live broadcasting method is described in detail below with reference to the accompanying drawings. The following description of the embodiments is not intended to limit the preferred embodiments. Although a logical order is depicted in the flowchart, in some cases the steps shown or described may be performed in an order different than depicted in the figures.

At present, the display of the information of the anchor in the live broadcasting room is quite few, and users cannot quickly know the contents of the anchor and the live broadcasting in the live broadcasting room when entering the room, so that the conversion rate of the users jumping out of the room after entering the room becomes higher, the enthusiasm of the anchor is reduced, and the long-term retention and the multicast condition of the anchor are continuously reduced.

The embodiment shows a live broadcast method applied to a spectator terminal (or a spectator terminal) in a live broadcast room scene, provides a new transmission mechanism of the host broadcasting personal information, and provides a fast host broadcasting knowing way for spectators in a live broadcast room interface. The viewer side may optionally be an electronic device including, but not limited to, a mobile terminal and a stationary terminal. Referring to fig. 2, the specific flow of the live broadcast method may be as follows:

201. Displaying a live broadcasting room interface of a target live broadcasting room, wherein the live broadcasting room interface comprises a main broadcasting information area of a main broadcasting, and the main broadcasting information area displays main broadcasting identification and main broadcasting introduction information of the main broadcasting;

for example, referring to FIG. 3, an example of a live interface is shown in FIG. 3, where 301 is a anchor information area, including anchor identification 3011, and anchor introduction information 3012. Compared with the current anchor information area, the anchor information area provides anchor introduction information outside anchor identification for the audience, so that the audience can quickly and intuitively know the anchor after entering the live broadcasting room, and the retention of the audience is affected.

The type of the interactive platform providing the live broadcast function in the present embodiment is not limited, and besides the live broadcast function, the platform may also provide multimedia content distribution (multimedia content may include but is not limited to at least one of text, image, audio, video, etc.), shopping, payment, etc. functions for the user according to configuration.

In an alternative example, the anchor introduction information may also be displayed on the cover of the living room, thereby attracting the viewer to enter the living room for viewing, and optionally, "displaying the living room interface of the target living room" may include:

Displaying a live broadcasting room selection interface, wherein the live broadcasting room selection interface comprises a plurality of live broadcasting room covers, and a main broadcasting identification of a main broadcasting of the live broadcasting room and main broadcasting introduction information of the main broadcasting are displayed on the live broadcasting room covers;

and responding to the selection operation of the cover of the living broadcast room of the target living broadcast room, and displaying the interface of the living broadcast room of the target living broadcast room.

In this embodiment, the anchor introduction information is used to introduce an anchor, and the specific content and source of the anchor introduction information are not limited. In one example, the anchor introduction information of the live room cover and the anchor introduction information displayed by the anchor information area of the anchor interface may be the same or different, and the present embodiment is not limited in this regard.

Optionally, the anchor identifier in the present application includes, but is not limited to: information such as a head portrait, a nickname of the anchor, a user name, etc. For example, referring to fig. 3, the anchor information area 301 of the live room interface is displayed with an anchor identifier 3011 including an avatar, and a live user name AAAA.

In an example, the interaction platform to which the live broadcast in this embodiment provides a function of content publishing for a user, and the anchor introduction information in this embodiment may be obtained from information associated with content published by the user, where the information associated with content published by the user includes information about content published by the user itself, and information about user interaction information (such as comment information and the like) associated with content published by the user, ranking list information, tag information and the like, which is not limited in this implementation.

Optionally, in this embodiment, an optional embodiment for obtaining anchor introduction information includes:

acquiring user identification information of a host, and acquiring associated content of user release content of the host on an interactive platform to which live broadcast belongs according to the user identification information;

extracting user attribute information of the anchor according to the associated content;

anchor introduction information of the anchor is generated based on the user attribute information.

Optionally, the user identification information includes, but is not limited to, information such as a name, or nickname, ID number, etc. of the anchor on the interactive platform.

Optionally, the user release content includes, but is not limited to, note content (including at least one of text, images, audio, video) released on the platform, video content, and the like. The associated content of the user posting content may include the user posting content itself, tag information (e.g., classification, feature identification, etc.) of the platform to the user posting content, comment information of the user to the user posting content, and so on.

In an alternative example, a first tag may be included in the user posting content, which may be set by the user at the time of posting the content. The user attribute information may include the first tag, for example: weight loss, fitness, craftsman, etc.

Optionally, the tag information of the content released by the platform may include a second tag, where the second tag may be extracted after the platform identifies key information (such as a keyword or topic information) based on information in the content released by the user. The user attribute information may include a second tag.

When generating anchor introduction information of an anchor according to user attribute information, sentence generation can be performed based on at least part of information (such as at least part of a first tag and a second tag) of the user attribute information, and a text with complete semantics is generated as the anchor introduction information.

In this embodiment, the live broadcast server may store new anchor introduction information into the database based on the content issued by the anchor on the platform, and the anchor introduction information displayed by the live broadcasting room of the anchor may be newly generated anchor introduction information or anchor introduction information selected by the anchor from the stored anchor introduction information.

Therefore, the anchor introduction information can be updated according to the update of the user release content, so that the anchor introduction information is closely related to the latest user release content, the information which is related to the anchor and has higher timeliness can be output, audience is attracted to enter a live broadcasting room, and the release of the anchor on the platform can be promoted.

In this embodiment, the interaction platform to which the live broadcast belongs further provides a personal information setting function for the user, and the anchor introduction information in this embodiment may be extracted from the personal information set by the anchor. In an alternative example, the personal information of the user is set on the personal homepage through a personal information setting portal provided by the platform. When the user opens the live broadcast function of the platform to play live broadcast as a host, the host broadcast introduction information of the interface between the live broadcast rooms can come from the personal homepage.

Optionally, an acquisition scheme of the anchor introduction information of the embodiment may include: acquiring user identification information of a host of a target live broadcasting room, and acquiring a personal homepage of the host according to the user identification information; the method comprises the steps of acquiring personal information of a host from information of a personal homepage, and generating host introduction information based on the acquired personal information.

In an alternative example, the personal homepage includes personal information in at least one user attribute dimension, and obtaining the personal information of the anchor from the information of the personal homepage may include: personal information of the anchor in at least one target user attribute dimension is obtained from the personal homepage. The manner in which the anchor introduction information is generated may include: the anchor introduction information is generated based on the acquired personal information, wherein the manner of generating the anchor introduction information includes, but is not limited to, stitching, and text generation based on the personal information through a text generation model.

Optionally, the user attribute dimension includes, but is not limited to, personal signature, address, hobbies, academic, work, and the like dimensions. In one example, the number of target user attribute dimensions may be 1, such as the anchor introduction information may be a personal signature. There may be a plurality of the number of attribute dimensions in another target user, including, for example, address, hobbies, work, corresponding personal information such as: the address Beijing and the food preference are used for generating texts through models for personal information, so that the anchor introduction information such as 'Beijing coordinate, food preference and food preference' is obtained.

In the scheme, after the interaction platform is opened, a user can automatically synchronize personal information such as personalized signature information set on the interaction platform to be displayed in the living broadcast room, so that after a viewer enters a room, the display of the personalized signature can be seen in a main broadcasting information area of the living broadcast room, the viewer watching living broadcast can be quickly integrated in the living broadcast room, and the watching and broadcasting duration and the interaction rate of the living broadcast room are improved.

In an alternative scheme, the anchor introduction information may also be anchor introduction information specifically set by the anchor for the live broadcasting room, and optionally, the anchor introduction information may be stored in the live broadcasting server, and when the live broadcasting room interface of the target live broadcasting room needs to be displayed, the anchor introduction information is obtained from the live broadcasting server.

In an alternative example, the live type of the current live may be further included in the live introduction information, where the live type may be set by the live, or classified by the live server according to the live behavior of the live. Alternatively, live types include, but are not limited to: game live broadcast, chat live broadcast, emotion live broadcast, e-commerce live broadcast, living live broadcast, outdoor live broadcast and the like. The live broadcast type can obtain different results according to different division rules, and the application is not limited to the live broadcast type.

In the case that the anchor type is classified by the live broadcast server, the live broadcast type in the anchor introduction information may be updated according to the real-time classification of the live broadcast server. For example, the present embodiment may further include: and receiving the current live broadcast type of the target live broadcast room sent by the live broadcast server, and if the current live broadcast type is different from the live broadcast type displayed in the main broadcast information area, replacing the live broadcast type displayed in the main broadcast information area with the current live broadcast type.

For example, referring to fig. 3, in the anchor information area 301 in fig. 3, the anchor introduction information 3012 displayed includes text information of a live broadcast type "living live broadcast", and "coordinates Beijing.

In one example, when the server transmits live room data to the viewer side for the viewer side to display the live room interface of the target live room, the anchor introduction information may be transmitted to the viewer side together to display the anchor introduction information at the live room.

202. In response to a first display cancellation event of the anchor introduction information, canceling display of the anchor introduction information at a live room interface of a current audience;

in this embodiment, the anchor introduction information may be displayed in a manner that is based on the actual situation of each viewer or under the control of the anchor.

Optionally, the first display cancellation event may include a preset audience interaction event triggered by the current audience in the target living broadcast room, where specific content of the preset audience interaction event may be configured according to needs or purposes, for example, the preset audience interaction event may include an attention event of the current audience to the anchor, where virtual resources presented to the anchor by the current audience reach a target resource amount, a comment number of the current audience in the target living broadcast room, or a viewing duration reaches a corresponding number threshold or duration threshold, and so on.

In an alternative example, the anchor introduction information is dismissed from display at the current audience's live room interface in response to the current audience's attention event to the anchor.

In one example, the attention event is an event that the current audience is interested in the anchor, and the act of focusing may be through at least one portal provided by the live room interface. Optionally, the portal includes but does not display focus controls, other live interaction controls with focus logic bound, such as a robbery control, and the like.

Optionally, the live room interface further includes a focus control; the current audience interest events for the anchor include operational events for an interest control. For example, referring to fig. 3, the anchor information area further includes an attention control 3013, and anchor introduction information is canceled from display at the current audience live room interface in response to a trigger operation of the attention control 3013. Alternatively, the specific gesture of the triggering operation is not limited, and may be a click operation, a long press operation, a double click operation, or the like, according to the operation gesture configured for the focus control.

In one example, the live room interface after the anchor introduction information is canceled is shown in fig. 4, the anchor information area 301 is displayed with an anchor identifier, the anchor introduction information 3012 in fig. 3 is canceled, and the focus control 3013 is displayed as a control 3014 in fig. 4.

In one example, the first display cancel event may further include a host-triggered introduction information display cancel event. I.e. the anchor side can control the display cancellation of anchor introduction information at the viewer side of its living room. If the terminal of the current audience receives an instruction sent by the live broadcast server and used for indicating the anchor to cancel the display of the anchor introduction information, the terminal triggers an introduction information display cancellation event and cancels the display of the anchor introduction information.

In the case where the first display cancellation event is a presentation information display cancellation event triggered by the anchor, the live room interface in fig. 3 is switched to the live room interface shown in fig. 5, the anchor presentation information 3012 in fig. 3 is cancelled, and the attention control 3013 remains displayed.

Optionally, the anchor introduction information may be further configured with a preset display duration, and if the duration of the display of the anchor introduction information on the live broadcasting room interface of the current audience reaches the preset display duration, the first timing display cancellation event is triggered, and the anchor introduction information is cancelled for display on the live broadcasting room interface of the current audience.

For example, in the live room interface shown in fig. 3, if the duration of displaying the anchor introduction information reaches the preset display duration, the display of the anchor introduction information is canceled, and the interface in fig. 3 is changed to the interface shown in fig. 5.

203. And adjusting the display size of the anchor information area based on the display cancellation of the anchor introduction information.

In this embodiment, when the anchor introduction information is displayed in the anchor information area and the display of the anchor introduction information is canceled, the display size of the anchor information area may be adaptively adjusted in consideration of reducing the requirements for shielding live broadcast pictures and the like.

In this embodiment, the display cancellation of the anchor introduction information may include at least two modes: 1. directly cancelling the display of the anchor introduction information; 2. the display of the anchor introduction information is mentioned with new information.

In both of these modes, the adjustment of the display size of the anchor information area is different.

In a first manner, the step of "adjusting the display size of the anchor information area based on the display cancellation of the anchor introduction information" may include: and reducing the display size of the anchor information area based on the display cancellation of the anchor introduction information.

In a second manner, the step of adjusting the display size of the anchor information area based on the display cancellation of the anchor introduction information may include: displaying live topic information of a target live broadcasting room at a display position of the anchor introduction information in an anchor information area; and in response to a display cancellation event of the live topic information, canceling display of the live topic information, and reducing the display size of the anchor information area.

Optionally, the display cancellation event of the live topic information may include a live topic display cancellation event triggered by a host. Or an event that the display time length of the live topic information reaches the preset maximum display time length.

Optionally, the live topic information in this embodiment may be set by the anchor before the start of the broadcast, or may be specified by the anchor through voice in the live broadcast. In the live broadcast service, a live broadcast topic identification function can be embedded, and live broadcast topic information appointed by a host can be identified according to host broadcast voice. Alternatively, the live topic identification function may be configured on a client or a server of the interaction platform, which is not limited in this embodiment.

For example, referring to fig. 3, in response to a triggering operation on the focus control in fig. 3, the anchor information area 301 in fig. 3 is displayed as the anchor information area 301 in fig. 6, the anchor introduction information 3012 in fig. 3 is switched to the live topic information 3015 in fig. 6, and the focus control 3013 in fig. 3 is switched to the control 3014 in fig. 6.

In one example, the display mechanism of the anchor introduction information may be configured according to actual needs, for example, an introduction information display event may be configured for the anchor introduction information, where the introduction information display event includes, but is not limited to, that an association relationship between a current audience and an anchor in a target living broadcast is not matched with a preset association relationship, or that historical behavior information of the current audience in the target living broadcast does not meet a preset condition. The preset association relationship comprises, but is not limited to, the attention of the audience to the live broadcast, the addition of the fan group of the anchor and the like; optionally, the historical behavior information includes, but is not limited to, a historical viewing time period, a historical number of utterances, a historical number of gifts, a historical gift amount, and the like.

In this application, the step of displaying the live room interface of the target live room may include: acquiring anchor introduction information of a target living broadcast room in response to the current audience entering the target living broadcast room and the introduction information display event; and displaying the live broadcasting room interface of the target live broadcasting room, and displaying the anchor introduction information in the anchor information area of the live broadcasting room interface.

Optionally, when the current audience triggers a request for displaying the live broadcasting interface, the terminal sends the request to the server, the server determines whether the current audience pays attention to the live broadcasting after receiving the request, if not, the terminal triggers an introduction information display event, sends live broadcasting interface data containing the introduction information of the live broadcasting to the terminal, receives the live broadcasting interface data, generates the live broadcasting interface containing the introduction information of the live broadcasting in the introduction information area according to the live broadcasting interface data, and displays the live broadcasting interface.

In one example, after the anchor introduction information of the anchor information area is canceled from being displayed, the anchor information area may also be displayed with an introduction information display control, and the audience may display the anchor introduction information by operating the control. That is, in response to a trigger operation to the introduction information display control, the anchor introduction information is displayed in the anchor information area. Optionally, if the main broadcasting information area displays the live broadcasting topic information, the live broadcasting topic information is replaced by the main broadcasting introduction information.

In one embodiment of the present application, the anchor information area may also be configured with at least one gesture operation, so that the viewer quickly jumps to other pages to view anchor related information based on the gesture operation. Optionally, the method of the present application further includes: and responding to gesture operation on the anchor information area, and switching and displaying the interface between live broadcasting rooms as an anchor information page corresponding to the gesture type according to the gesture type corresponding to the gesture operation, wherein the anchor information page comprises anchor associated information.

In one example, the specific content of the anchor information page may relate to the source of anchor introduction information displayed by the anchor information region, e.g., if the anchor introduction information is from a personal page, the live room interface switch is displayed as an anchor personal page on the interactive platform in response to a first gesture operation to the anchor information region.

Optionally, the first gesture operation includes, but is not limited to, a slide, a long press, a click, a finger joint click, and the like.

For example, in response to a left-hand sliding operation on the anchor information area at the live room interface, the anchor's personal homepage shown in fig. 7 is displayed, in which the anchor's AAAA's personal profile 701 set on the interactive platform is displayed, that is, "the coordinate beijing and the lap together experience one hundred lives, and the life experience ing is continuously unlocked.

For another example, if the anchor introduction information comes from an anchor user release content, the live room interface is switched and displayed as an anchor release content page in response to a second gesture operation on the anchor information, the release content page including at least one target release content of the anchor. Optionally, the gesture types of the first gesture operation and the second gesture operation are different.

Wherein, the target release content may be at least one release content with the latest release time, or release content associated with the anchor introduction information, or release content associated with the current live content of the anchor, or at least one release content with the heat arranged in front in the release content of the anchor, and so on, optionally, the arrangement manner includes but is not limited to: in chronological order, the order of the relevance from the size to the anchor introduction information or the current live content, the order of the hotness from the size to the small, and the like. The implementation has no limitation on the selection criteria of the target release content and the arrangement mode of the release content pages.

For example, in response to a long press operation on the anchor information area at the live room interface, the anchor's release content page shown in fig. 8, in which at least one target release content released by the anchor AAAA on the interactive platform is displayed, is displayed.

Therefore, the audience can quickly know the conditions of the anchor, such as personal preference, personal condition, live broadcast type direction and the like through the anchor information area at the left upper corner of the live broadcast room interface, after the audience pays attention to the anchor, the personal profile of the anchor is collected, the interaction experience of the audience in the live broadcast room is increased, the live broadcast room differentiation function is increased, the live broadcast interaction atmosphere is improved, the audience can continuously interact with other audiences or the anchor in the live broadcast room, and if the audience performs gesture operation on the anchor information area, different related pages of the anchor can be displayed for the audience according to the gesture operation type, so that the audience can acquire more information of the anchor.

In an alternative example, if the information displayed by the anchor information area is different, the same gesture operation to the anchor information area triggers the displayed anchor information page to be configured the same or different.

For example, if the anchor information area displays anchor topic information, in response to gesture operation on the anchor information area, the live broadcast interface is switched and displayed as a topic interaction information page, and the topic interaction information page includes relevant information output by anchor and live broadcast audience on the anchor topic information, and the optional relevant information can be comment information from a comment area and extracted from the anchor voice information.

It will be appreciated that in live broadcast, the host may be in different live broadcast scenarios, such as PK, link, game live broadcast, etc., which may cause a change in display type of the interface between live broadcast rooms, such as PK and link, split screen display, game live broadcast, and cross screen display. The anchor information area in this embodiment may change the display style along with the display type change of the live room interface. Alternatively, the display style change may include adaptively changing the display size according to a change in the display type of the live room interface.

Optionally, the solution of this embodiment further includes: and in response to the fact that the anchor enters the multi-person common live broadcast scene, determining a first display size of the anchor information area in the multi-person live broadcast scene, switching and displaying the target live broadcast room as a multi-person live broadcast interface, and switching the display size of the anchor information area to the first display size.

For example, referring to fig. 9, the multi-user live broadcast interface includes a live broadcast main broadcast information area 901, a live broadcast picture area 902 and an interaction area 903, wherein the main broadcast information area 301 of the target live broadcast room is displayed in the live broadcast main broadcast information area 901, and optionally, the size of the main broadcast information area 301 in the multi-user live broadcast interface may be obtained by scaling calculation according to the size of the multi-user live broadcast interface. Wherein, a plurality of common live scenes include, but are not limited to, a link wheat, PK scene, and a plurality of people can be understood as at least two anchor.

In another example, PK or when connecting with wheat, the anchor information areas of multiple anchors that live together may be displayed in a combined manner, taking 2 numbers of anchor people that live together as an example, that is, personal information of two anchors are displayed in a combined manner, and anchor information (including anchor identification, attention control, anchor introduction information, etc. information that needs to be displayed) of multiple anchors is displayed through one anchor information area; after paying attention to one of the anchor, at least part of anchor information of the anchor in the anchor information area can be canceled for display, and the display area of anchor information of the other anchor is enlarged in the anchor information area; or after paying attention to one of the anchors, the display of all of the anchor information of the anchor is canceled, and the personal information of the other anchor is extended to the entire anchor information area (see fig. 21.)

For example, referring to fig. 21, in a live broadcast or link-wheat scenario, the anchor information areas of 2 anchor AAAA and BBBB participating in common live broadcast are displayed as anchor information areas 2101 on the live broadcast page 210 in a merging manner, so that the current audience does not pay attention to the anchor AAAA and BBBB, the anchor information areas are displayed with two anchor attention controls, in response to detecting a trigger operation of the anchor attention control 21011 for AAAA, the live broadcast page 210 switches to display as a page 310, in which page 310 anchor information of anchor AAAA is all canceled from display, and anchor information of anchor BBBB is extended to the entire anchor information area 2101.

Optionally, the solution of this embodiment further includes: and responding to an event that the target live broadcasting room enters the transverse screen playing mode, calculating a second display size of the anchor information area in the transverse screen playing mode, switching and displaying the target live broadcasting room as the transverse screen playing mode, and switching the display size of the anchor information area into the second display size.

For example, referring to fig. 3 and 10, in the scenario where the live room interface diagram is shown in fig. 3, an event that the live room enters the landscape screen play mode is detected, the live room interface is switched to the landscape screen mode shown in fig. 10, and the anchor information area 301 is optionally elongated (the elongation is only an optional example of a display style change of the anchor information area).

In another optional example, under a plurality of display types of the live broadcast room interface, a display style of the anchor information area may be preconfigured, and according to the display type of the live broadcast room interface, a corresponding display style is selected to control display of the anchor information area. Alternatively, different information in the anchor information area, such as anchor identification and anchor introduction information, and location information of anchor topic information in the anchor information area may be different under different display styles.

In this embodiment, we provide a more interesting playing scenario for the live broadcasting room real-time scenario, combine the personal introduction of the host and the live broadcasting room information together, and simultaneously provide a new interactive form, so that the audience can jump to pages such as the personal homepage of the host through the operation interaction of the host information area, thereby better promoting the watching and interaction behavior in the live broadcasting room, and the showing and disappearance of the host introduction information depends on the attention behavior of the audience to the host, and the interaction helps to improve the host attention data of the platform.

The application also provides a live broadcasting method at the anchor terminal, which can realize the display and cancel display of anchor introduction information at the anchor terminal. For example, referring to fig. 11, the live method may include steps 1101-1103:

step 1101, displaying a live broadcasting room interface of a target live broadcasting room, wherein the live broadcasting room interface comprises a main broadcasting information area of a main broadcasting, and the main broadcasting information area is displayed with a main broadcasting identification and main broadcasting introduction information of the main broadcasting;

for a description of the interaction platform to which the live broadcast belongs, refer to the foregoing example, and are not described herein again.

The anchor identification includes, but is not limited to, anchor head portraits, anchor user names, nicknames, ID numbers, and the like. The anchor introduces information content and sources, see the relevant description in the previous examples.

Optionally, referring to fig. 12, an alternative example of a live room interface of a host is shown in fig. 12, and as shown in fig. 12, the live room interface of a host AAAA includes a host information area 1201, where a host identifier 12011 and host introduction information 12012 are displayed in the host information area 1201.

In one example, the interactive platform sets a host introduction information portal for the host to set host introduction information, such as: and displaying an anchor setting interface in response to the anchor information setting operation, wherein the anchor setting interface comprises an anchor introduction information setting entry, and acquiring and storing anchor introduction information in response to the setting operation of the anchor introduction information setting entry.

It will be appreciated that if the anchor introduction information is not set for the anchor of the target living room, the anchor introduction information is displayed in the anchor information area in fig. 12.

The situation that the anchor introduction information is not set may be various, for example: the home page of the anchor is not provided with a personal signature; or the function of automatically generating the anchor introduction information according to the information such as the anchor personal homepage or the associated information of the user release content is not configured (or started).

Step 1102, in response to a second display cancellation event of the anchor introduction information, canceling display of the anchor introduction information on a live broadcasting room interface of an anchor side;

in this embodiment, the anchor introduction information on the anchor side may be displayed and disappeared by the anchor control, or may be displayed and cancelled by the audience triggered by the configuration, or may be displayed and cancelled at a fixed time.

Optionally, the step of "cancel display of the anchor introduction information at the live room interface of the anchor in response to the second display cancellation event of the anchor introduction information" may include:

and in response to an event triggered by the hiding operation of the anchor introduction information, cancelling display of the anchor introduction information on the live broadcasting room interface of the anchor side.

Optionally, in the case of displaying the anchor introduction information, the anchor information area includes a hidden control of the anchor introduction information, and the hiding operation is triggered by an operation on the hidden control. And in response to the operation event of the hidden control, cancelling display of the anchor introduction information on the live broadcast room interface of the anchor.

For example, referring to fig. 12 and 13, a hidden control 12013 is displayed in the anchor information area 1201 of fig. 12, the anchor introduction information is canceled from being displayed in response to a trigger operation to the hidden control 12013, the display size of the anchor information area is reduced, and the hidden control 12013 is switched to an expanded control 12014 (see fig. 13).

Therefore, in the case that the anchor introduction information is canceled from being displayed, the live broadcast room interface displays an expansion control of the anchor introduction information, and in the scheme of this embodiment, the method further includes: and responding to the triggering operation of the expansion control, and displaying the anchor introduction information in an anchor information area of the anchor terminal.

For example, operating the expand control 12014 in fig. 13, the anchor information area 1201 in fig. 13 is displayed as the anchor information area 1201 in fig. 12, that is, the anchor information area is enlarged in size, anchor introduction information is displayed, and the expand control is switched to the hidden control.

and canceling display of the anchor introduction information on the interface of the living broadcast room of the anchor side in response to the event that the target living broadcast parameters of the target living broadcast room meet the preset conditions.

Optionally, the target live parameters include, but are not limited to, information on the number of viewers in the live room, the amount of viewer interaction in the live room, the retention of viewers in the live room, and the like. Optionally, the amount of viewer interaction includes, but is not limited to: audience praise, audience gift amount, audience comment number, and the like. The corresponding preset condition may be a lowest preset parameter threshold of the target live parameters, and the target live parameters of the target live room meeting the preset condition may include the target live parameters not being lower than the corresponding preset parameter threshold.

Optionally, the information such as the target live broadcast parameters may be obtained by the live broadcast server or the platform server and judged whether the preset condition is satisfied. Optionally, when a target live broadcast parameter reaches a preset condition, the server may send an instruction for cancelling display of the anchor introduction information to the anchor terminal, and the anchor terminal cancels display of the anchor introduction information on a live broadcast room interface of the anchor terminal according to the instruction. In another example, the information sent by the server may also be query information indicating that the target live parameters reach a preset condition, and whether to cancel the display of the anchor introduction information. And in response to the approval of the cancellation of the display, canceling the display of the anchor introduction information on the live broadcasting room interface of the anchor, otherwise, continuing to display the anchor introduction information.

and in response to the second timing display cancellation event, canceling display of the anchor introduction information on the live room interface of the anchor.

Optionally, the anchor introduction information of the anchor terminal may be further configured with a preset duration of display, and when the display duration of the anchor introduction information of the anchor terminal reaches the preset duration, the display of the anchor introduction information is canceled on the live broadcasting room interface of the anchor terminal.

It will be appreciated that the aforementioned second display cancellation event may be applied simultaneously to display control logic that provides a plurality of anchor introduction messages to the anchor.

Step 1103, based on the display cancellation of the anchor introduction information, the display size of the anchor information area is adjusted.

In an alternative example, the display cancellation of the anchor introduction information may include at least two schemes: first, the anchor introduction information is directly displayed and canceled, and then other information is not displayed at the display position of the anchor introduction information in the anchor information area, and second, the anchor introduction information is replaced and displayed by other information.

Optionally, in the first scenario, step 1103 includes: the display size of the anchor information area is reduced based on the display cancellation of the anchor introduction information, for example, anchor introduction information 12012 in anchor information area 1201 in fig. 12 is cancelled, and anchor information area 1201 in fig. 12 is reduced in size to 1201 in fig. 13.

Alternatively, in the second scheme, the content and the source of other information instead of the anchor introduction information are not limited, and may be configured according to actual needs. In one example, the information may be live topic information for indicating a live topic of the target live room.

Optionally, in this embodiment, before the anchor end is opened, live topic information may be set. In this embodiment, the step of displaying the live room interface of the target live room may include:

displaying a broadcasting setting interface of a target live broadcasting room, wherein the broadcasting setting interface comprises a live broadcasting topic setting area;

in response to the setting operation of the live topic setting area, live topic information of a target live broadcasting room is determined, and the live topic information is sent to a live broadcasting server;

in response to the start event, a live room interface of the target live room is displayed.

After receiving the user's playing instruction, the playing setting interface may be displayed according to the user account information of the current logging-in interaction platform.

Optionally, the live topic setting area is configured to be a page on which live topic information can be input through a user input operation.

In one example, the user input operation includes, but is not limited to, a selection operation among candidate topics, text editing, a voice input operation, and so forth.

Optionally, the live topic setting area includes, but is not limited to, at least one of a voice input control, an input box, and candidate topic information.

In one example, in response to a setting operation on the live topic setting area, determining live topic information of the target live room may include, in response to a triggering operation on a voice input control, collecting voice information, converting the voice information into text, displaying the text in an input box, and ending collection of the voice information in response to ending of the triggering operation.

In an alternative example, the setting step of the live topic information may specifically include: and responding to the editing operation of the input box, and acquiring editing information as live topic information of the target live broadcasting room.

For example, in response to a trigger operation to an input box, a virtual keyboard is displayed, in response to an input operation to the virtual keyboard, editing information is acquired, and the editing information is displayed in the input box as live topic information of a target live room.

In an optional example, the setting step of the live topic information may specifically further include: in response to a selection operation of the candidate topic information, determining that the selected topic information is live topic information of the target live broadcasting room, and displaying the selected topic information in an input box.

For example, referring to fig. 14, fig. 14 shows an example of an opening setting interface, where the opening setting interface 1401 includes an input box 14011 and candidate topic information 14012, in response to a sliding operation for the candidate topic information, the candidate topic information may be controlled to slide in a sliding direction of the sliding operation in a corresponding candidate topic display area, a viewer may select among the candidate topic information, the selected topic information may be displayed in the input box 14011, the input box 14011 may also be used by the viewer to perform an input operation, for example, referring to fig. 15, the host may input "live topic information together to chat bar" in the input box 14011.

In this example, the play set interface also includes a live start control, such as the "start" control in fig. 14. The start control may be an operation event, and in response to the start control, the live topic information may be sent to the live server to display a live room interface of the target live room.

In one example, during a live broadcast, live topic information is displayed at a live room interface at a host side in response to a topic display event.

In one example, the display location of the live topic information is not limited, and may be a main broadcasting information area, or other areas of the live broadcasting interface, such as the top of a message display area, etc., where the message display area is used to display the speaking, such as comments, of users (including main broadcasting and audience) in the live broadcasting room.

The topic display event may be configured according to needs, and the embodiment is not limited to this, for example, the topic display event includes, but is not limited to, a topic timing display event, a topic display control operation event, a second display cancellation event, and the like.

Optionally, in the live broadcast room interface, a topic display control may be provided, and in response to a triggering operation of the topic display control, live broadcast topic information is displayed in the live broadcast room interface.

In the case where the topic information display event is a second display cancellation event of the anchor introduction information, the manner of displaying the live topic information includes: and replacing the anchor introduction information with the live topic information.

For example, in response to a trigger operation of the "start" control in fig. 15, the live room interface in fig. 12 is displayed, and in response to a second display cancel event of the anchor introduction information, the anchor introduction information (see 12012 in fig. 12) is switched to be displayed as live topic information (see 12015 in fig. 16) in the anchor information area. In addition, hidden control 12013 in fig. 12 is displayed as expand control 12014 in fig. 16.

In one example of the application, in the case that the live topic information is displayed in the anchor information area, an expansion control of the anchor introduction information is also displayed in the live room interface, and in response to a trigger operation of the expansion control, the anchor introduction information is displayed in the anchor information area of the anchor.

In one example, it is understood that the above scheme only controls the display and cancel display of the anchor introduction information at the anchor end, and may not affect the display and concealment of the anchor introduction information at the viewer end.

The live broadcasting room interface of the anchor terminal in the embodiment may further include a topic information closing control, and the topic closing instruction is generated in response to a triggering operation of the topic information closing control, and based on the instruction, the anchor terminal and the audience terminal are controlled to cancel display of the anchor topic information in the anchor information area.

Optionally, in this embodiment, the live room interface of the anchor side may further include an introduction information closing control, and in response to a triggering operation of the introduction information closing control, an introduction information closing instruction is generated, and based on the instruction, the anchor side and the audience side are controlled to cancel display of the introduction information of the anchor in the anchor information area.

Optionally, under different live broadcast types, the change of the display style of the anchor information area in the live broadcast room interface of the anchor end may refer to the corresponding description of the viewer end, which is not repeated herein.

Therefore, the anchor side can display anchor introduction information in the anchor information area, the anchor introduction information can be canceled to be displayed or redisplayed according to the anchor operation, a scheme for controlling the interface of the anchor side living broadcast room is provided for the anchor, further, the anchor side can also control the cancellation display of the anchor introduction information of the audience side, and the anchor side is convenient for controlling the whole living broadcast process.

The present embodiment also provides a live broadcast apparatus that may be integrated in an audience terminal, which may include a mobile terminal and a fixed terminal. As shown in fig. 17, the live broadcast apparatus may include:

a first display unit 1701, configured to display a live broadcasting room interface of a target live broadcasting room, where the live broadcasting room interface includes a main broadcasting information area of a main broadcasting, and the main broadcasting information area displays a main broadcasting identifier and main broadcasting introduction information of the main broadcasting;

a first response unit 1702, configured to cancel display of anchor introduction information on a live room interface of a current audience in response to a first display cancellation event of the anchor introduction information;

the first information area control unit 1703 is configured to adjust a display size of the anchor information area based on display cancellation of anchor introduction information.

Optionally, the first response unit is configured to cancel display of the anchor introduction information on a live room interface of the current audience in response to a preset audience interaction event, where the preset audience interaction event includes: the current audience focuses on the events of the anchor; or, in response to the anchor triggering introduction information display cancellation event, canceling display of the anchor introduction information on the live broadcasting room interface of the current audience; or, in response to the first timed display cancellation event, canceling display of the anchor introduction information at the live room interface of the current viewer.

Optionally, the live room interface further comprises a focus control; the current audience interest events for the anchor include operational events for an interest control.

Optionally, the first information area control unit is configured to display live topic information of the target live broadcasting room at a display position of the anchor introduction information in the anchor information area; and in response to a display cancellation event of the live topic information, canceling display of the live topic information, and reducing the display size of the anchor information area.

Optionally, the first display unit is used for responding to the current audience entering the target live broadcasting room and the introduction information display event to acquire the anchor introduction information of the target live broadcasting room; and displaying the live broadcasting room interface of the target live broadcasting room, and displaying the anchor introduction information in the anchor information area of the live broadcasting room interface.

Optionally, the anchor introduction information includes: at least one of introduction information extracted from a personal homepage of a host, introduction information of a host set by a host, introduction information of a host extracted from a tag of a release content of a host.

Optionally, the apparatus of this embodiment may further include:

and the jump unit is used for responding to the gesture operation on the anchor information area, and switching and displaying the interface between the living broadcast rooms as an anchor information page corresponding to the gesture type according to the gesture type corresponding to the gesture operation, wherein the anchor information page comprises associated information of the anchor.

By adopting the device of the embodiment, the live broadcasting room interface of the target live broadcasting room can be displayed, wherein the live broadcasting room interface comprises a host broadcasting information area of a host broadcasting, and the host broadcasting information area displays host broadcasting identification and host broadcasting introduction information of the host broadcasting; the method may also cancel display of the anchor introduction information at the live room interface of the current audience in response to a first display cancellation event of the anchor introduction information; and adjusting the display size of the anchor information area based on the display cancellation of the anchor introduction information, so that important information beyond the anchor identifier can be quickly transmitted to the audience in the anchor information area by displaying the anchor introduction information, the audience can quickly know the anchor information, and the display size of the anchor information area can be adjusted based on the display cancellation of the anchor introduction information, so that the occupation of a live broadcast interface is reduced.

The embodiment also provides a live broadcast device, where the live broadcast terminal may be integrated on a hosting terminal, where the type of the hosting terminal may include a fixed terminal and a mobile terminal, as shown in fig. 18, and the live broadcast device may include:

a second display unit 1801, configured to display a live broadcasting room interface of the target live broadcasting room, where the live broadcasting room interface includes a main broadcasting information area of a main broadcasting, and the main broadcasting information area displays a main broadcasting identifier and main broadcasting introduction information of the main broadcasting;

A second response unit 1802, configured to cancel display of the anchor introduction information at a live room interface of the anchor side in response to a second display cancellation event of the anchor introduction information;

the second information area control unit 1803 is configured to adjust a display size of the anchor information area based on display cancellation of anchor introduction information.

Optionally, the second response unit is used for canceling display of the anchor introduction information on the live broadcasting room interface of the anchor side in response to an event triggered by the hiding operation of the anchor introduction information; or, in response to an event that the target live broadcast parameters of the target live broadcast room meet the preset conditions, cancelling display of the anchor introduction information on the live broadcast room interface of the anchor end; or in response to the second timing display cancellation event, canceling display of the anchor introduction information at the live room interface of the anchor.

Optionally, under the condition that the anchor introduction information is canceled to be displayed, the live broadcasting room interface is displayed with an expansion control of the anchor introduction information, and the second information area control unit is further configured to display the anchor introduction information in an anchor information area of the anchor terminal in response to a trigger operation of the expansion control.

Optionally, the second display unit is configured to display an on-air setting interface of the target live broadcasting room, where the on-air setting interface includes a live broadcasting topic setting area; in response to the setting operation of the live topic setting area, live topic information of a target live broadcasting room is determined, and the live topic information is sent to a live broadcasting server; in response to the start event, a live room interface of the target live room is displayed.

Optionally, the live topic setting area includes: inputting at least one of a box and candidate topic information; the second display unit is used for responding to the selection operation of the candidate topic information and determining that the selected topic information is the live topic information of the target live broadcasting room; or, in response to the editing operation on the input box, acquiring the editing information as the live topic information of the target live broadcasting room.

Optionally, the device further comprises a topic display control unit, wherein the topic display control unit is used for displaying live topic information on a live broadcasting room interface of the main broadcasting end in response to the topic information display event.

Optionally, the topic information display event includes: the second display of the anchor introduction information cancels the event, and the manner in which the topic display control unit displays the live topic information includes: and replacing the anchor introduction information with the live topic information.

Optionally, the topic display control unit may control the live topic information to be displayed after the second response unit cancels the display of the anchor introduction information, so as to achieve the effect that the anchor introduction information is replaced by the live topic information.

By adopting the device, the anchor side can display anchor introduction information in the anchor information area, the anchor introduction information can be canceled to be displayed or redisplayed according to the anchor operation, a scheme for controlling the interface between the anchor side and the live broadcast is provided for the anchor, furthermore, the anchor side can also control the cancellation display of the anchor introduction information of the audience side, and the anchor is convenient for controlling the whole live broadcast process.

In the embodiment of the application, a live broadcast method suitable for a live broadcast system is also provided, and the live broadcast system comprises a viewer terminal, a host terminal and a server (including but not limited to a live broadcast server) of an interaction platform.

Referring to fig. 19 and 20, the live broadcast method includes:

1901. the method comprises the steps that a main broadcasting end displays a broadcasting setting interface of a target live broadcasting room, the broadcasting setting interface comprises a live broadcasting topic setting area and a live broadcasting starting control, and the live broadcasting topic setting area comprises: inputting at least one of a box and candidate topic information;

the play setting interface is shown in fig. 14.

1902. The method comprises the steps that a main broadcasting end receives selection operation of candidate topic information, and the selected topic information is displayed in an input box;

1903. the method comprises the steps that a main broadcasting end receives triggering operation of a live broadcasting start control, determines topic information of an input box to be live broadcasting topic information of a target live broadcasting room, and sends the live broadcasting topic information to a live broadcasting server;

1904. the anchor terminal collects live video streams and sends the live video streams to the server;

1905. the server starts a target live broadcasting room according to the live video stream and user information of a host broadcasting, generates live broadcasting interface data required by live broadcasting room interface display, and pushes the live broadcasting interface data to a host broadcasting end and a audience end of the target live broadcasting room, wherein the live broadcasting interface data comprises the live video stream and host broadcasting introduction information of the host broadcasting;

1906. The method comprises the steps that a host broadcasting end renders and displays a live broadcasting room interface of a target live broadcasting room according to live broadcasting interface data, wherein the live broadcasting room interface comprises a live broadcasting picture and a host broadcasting information area of a host broadcasting, and the host broadcasting information area displays host broadcasting identification and host broadcasting introduction information of the host broadcasting;

1907. the audience terminal initiates a watching request to a server of a target living broadcast room;

it is appreciated that step 1907 may be performed after the target live room is opened.

1908. The server receives the watching request, determines whether the target live broadcasting room is provided with the anchor introduction information and whether the user account of the audience terminal does not pay attention to the anchor of the target live broadcasting room, if yes, the step 1909 is entered; otherwise, go to step 1910;

1909. the server returns the first direct broadcasting interface data to the audience terminal, the first direct broadcasting room interface comprises the anchor introduction information of the target direct broadcasting room, and the step 1911 is entered;

1910. the server returns second live broadcasting room interface data which does not contain the anchor introduction information to the audience terminal, so that the audience terminal displays a live broadcasting room interface which does not contain the anchor introduction information;

1911. the audience terminal receives the first direct broadcasting interface data, and renders and displays a direct broadcasting room interface of the target direct broadcasting room, wherein the direct broadcasting room interface comprises a direct broadcasting picture, a focus control and a host broadcasting information area of a host broadcasting, and the host broadcasting information area displays host broadcasting identification and host broadcasting introduction information of the host broadcasting;

1912. The audience terminal detects the triggering operation of the attention control, and replaces the anchor introduction information of the anchor information area with the live topic information of the anchor.

The live topic information can be sent together when the first live interface data is sent, or can be requested to the server by the audience after live broadcasting is started, or can be requested to the server after the attention control is operated. The present example is not limited thereto.

Optionally, in step 1912, the audience terminal detects a triggering operation on the attention control, and may cancel display of the anchor introduction information without dropping the anchor introduction information instead of replacing the anchor introduction information with live topic information, reduce the display size of the anchor information area, switch and display the attention control as a fan indication control, where the fan indication control is used to indicate that the audience is paying attention to the current anchor.

By adopting the embodiment, a scheme based on the anchor introduction information and convenient for audiences to quickly know anchor related information is provided for live broadcasting, ice breaking interaction is facilitated for the audiences to develop in the live broadcasting room, interaction atmosphere in the live broadcasting room is felt, and retention rate in the live broadcasting room is improved.

Correspondingly, the embodiment of the application also provides electronic equipment, which can be a terminal, and the terminal can be terminal equipment such as a smart phone, a tablet personal computer, a notebook computer, a touch screen, a game machine, a personal computer (PC, personal Computer), a personal digital assistant (Personal Digital Assistant, PDA) and the like. Alternatively, the electronic device may be a server.

As shown in fig. 22, fig. 22 is a schematic structural diagram of an electronic device according to an embodiment of the present application. The electronic device 2200 includes a processor 2201 having one or more processing cores, a memory 2202 having one or more computer readable storage media, and a computer program stored on the memory 2202 and executable on the processor. The processor 2201 is electrically connected to the memory 2202. It will be appreciated by those skilled in the art that the electronic device structure shown in the figures is not limiting of the electronic device and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components.

The processor 2201 is a control center of the electronic device 2200, connects various parts of the entire electronic device 2200 using various interfaces and lines, and performs various functions of the electronic device 2200 and processes data by running or loading software programs and/or units stored in the memory 2202, and invoking data stored in the memory 2202. The processor 2201 may be a central processing unit CPU, a graphics processor GPU, a network processor (Network Processor, NP), etc., and may implement or perform the methods, steps and logic blocks disclosed in the embodiments of the present application.

In the embodiment of the present application, the processor 2201 in the electronic device 2200 loads the instructions corresponding to the processes of one or more application programs into the memory 2202 according to the following steps, and the processor 2201 executes the application programs stored in the memory 2202, so as to implement various functions, for example:

Or,

The specific implementation of each operation above may be referred to the previous embodiments, and will not be described herein.

Optionally, as shown in fig. 22, the electronic device 2200 further includes: touch display 2203, radio frequency circuitry 2204, audio circuitry 2205, input unit 2206, and power source 2207. The processor 2201 is electrically connected to the touch display 2203, the radio frequency circuit 2204, the audio circuit 2205, the input unit 2206 and the power source 2207, respectively. It will be appreciated by those skilled in the art that the electronic device structure shown in fig. 22 is not limiting of the electronic device and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components.

The touch display 2203 may be used to display a graphical user interface and receive operation instructions generated by a user acting on the graphical user interface. The touch display 2203 may include a display panel and a touch panel. Wherein the display panel may be used to display information entered by a user or provided to a user as well as various graphical user interfaces of the electronic device, which may be composed of graphics, text, icons, video, and any combination thereof. Alternatively, the display panel may be configured in the form of a liquid crystal display (LCD, liquid Crystal Display), an Organic Light-Emitting Diode (OLED), or the like. The touch panel may be used to collect touch operations on or near the user (such as operations on or near the touch panel by the user using any suitable object or accessory such as a finger, stylus, etc.), and generate corresponding operation instructions, and the operation instructions execute corresponding programs. Alternatively, the touch panel may include two parts, a touch detection device and a touch controller. The touch detection device detects the touch azimuth of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device and converts it into touch point coordinates, which are then sent to the processor 2201, and can receive commands from the processor 2201 and execute them. The touch panel may overlay the display panel, and upon detection of a touch operation thereon or thereabout, the touch panel is passed to the processor 2201 to determine the type of touch event, and the processor 2201 then provides a corresponding visual output on the display panel based on the type of touch event. In the embodiment of the present application, the touch panel and the display panel may be integrated into the touch display screen 2203 to implement the input and output functions. In some embodiments, however, the touch panel and the touch panel may be implemented as two separate components to perform the input and output functions. I.e. the touch display 2203 may also implement an input function as part of the input unit 2206.

The rf circuit 2204 may be configured to receive and transmit rf signals to and from a network device or other electronic device via wireless communication to and from the network device or other electronic device.

The audio circuitry 2205 may be used to provide an audio interface between a user and the electronic device through a speaker, microphone. The audio circuit 2205 may transmit the received electrical signal after audio data conversion to a speaker, where the electrical signal is converted into a sound signal for output; on the other hand, the microphone converts the collected sound signal into an electrical signal, which is received by the audio circuit 2205 and converted into audio data, which is processed by the audio data output processor 2201, and then sent to, for example, another electronic device via the radio frequency circuit 2204, or the audio data is output to the memory 2202 for further processing. The audio circuit 2205 may also include an ear bud jack to provide communication of the peripheral ear bud with the electronic device.

The input unit 2206 may be used to receive input numbers, character information, or user characteristic information (e.g., fingerprint, iris, facial information, etc.), and to generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control.

The power source 2207 is used to power the various components of the electronic device 2200. Optionally, the power source 2207 may be logically connected to the processor 2201 through a power management system, so as to implement functions of managing charging, discharging, and power consumption through the power management system. The power source 2207 may also include one or more of any components, such as a direct current or alternating current power source, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.

Although not shown in fig. 22, the electronic device 2200 may further include a camera, a sensor, a wireless fidelity module, a bluetooth module, etc., which are not described herein.

In the foregoing embodiments, the descriptions of the embodiments are emphasized, and for parts of one embodiment that are not described in detail, reference may be made to related descriptions of other embodiments.

Those of ordinary skill in the art will appreciate that all or a portion of the steps of the various methods of the above embodiments may be performed by instructions, or by instructions controlling associated hardware, which may be stored in a computer-readable storage medium and loaded and executed by a processor.

To this end, embodiments of the present application provide a computer readable storage medium having stored therein a plurality of computer programs that can be loaded by a processor to perform any of the live methods provided by the embodiments of the present application. The computer program may perform the steps of the live method as follows:

Or,

Wherein the computer-readable storage medium may comprise: read Only Memory (ROM), random access Memory (RAM, random Access Memory), magnetic or optical disk, and the like.

Since the computer program stored in the computer readable storage medium can execute any live broadcast method provided in the embodiments of the present application, the beneficial effects that any live broadcast method provided in the embodiments of the present application can be achieved, and detailed descriptions of the foregoing embodiments are omitted herein.

According to one aspect of the present application, there is also provided a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the electronic device reads the computer instructions from the computer-readable storage medium and executes the computer instructions to cause the electronic device to perform the methods provided in the various alternative implementations of the embodiments described above.

In the embodiments of the live broadcast apparatus, the computer readable storage medium, the electronic device, and the computer program product, the descriptions of the embodiments are emphasized, and for a part of the detailed description of some embodiments, reference may be made to related descriptions of other embodiments. It will be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working process and the beneficial effects of the live broadcast apparatus, the computer readable storage medium, the computer program product, the electronic device and the corresponding units described above may be referred to the description of the live broadcast method in the above embodiments, which is not repeated herein.

The foregoing has outlined rather broadly the principles and implementations of the present application in order that the detailed description of the method, apparatus, electronic device, computer readable storage medium, and computer program product that are provided herein may be better understood; meanwhile, as those skilled in the art will vary in the specific embodiments and application scope according to the ideas of the present application, the contents of the present specification should not be construed as limiting the present application in summary.

Claims

1. A live broadcast method for use at a viewer end, the method comprising:

displaying a live broadcasting room interface of a target live broadcasting room, wherein the live broadcasting room interface comprises a main broadcasting information area of a main broadcasting, and the main broadcasting information area is displayed with a main broadcasting identification and main broadcasting introduction information of the main broadcasting;

cancelling display of the anchor introductions at the live broadcast interface of a current audience in response to a first display cancellation event of the anchor introductions;

2. The live method of claim 1, wherein said cancelling display of the anchor introductions at the live broadcast interface of the current viewer in response to the first display cancellation event of the anchor introductions comprises:

cancelling display of the anchor introduction information at the live broadcast interface of a current audience in response to a preset audience interaction event, wherein the preset audience interaction event comprises: a current audience's attention to the anchor event;

or, in response to a anchor triggered introduction display cancellation event, canceling display of the anchor introduction at the live broadcast interface of the current audience;

alternatively, the anchor introduction information is redisplayed at the live room interface of the current viewer in response to a first timed display cancellation event.

3. The live method of claim 2, wherein the live room interface further comprises a focus control; the current audience attention event to the anchor includes an operational event to the attention control.

4. The live broadcast method according to claim 1, wherein the adjusting the display size of the anchor information area based on the display cancellation of the anchor introduction information includes:

Displaying the live topic information of the target live broadcasting room at the display position of the anchor introduction information in the anchor information area;

and in response to a display cancellation event of the live topic information, canceling display of the live topic information, and reducing the display size of the main broadcasting information area.

5. The method of claim 1, wherein displaying the live room interface of the target live room comprises:

acquiring anchor introduction information of a target living broadcast room in response to the entering of a current audience into the target living broadcast room and an introduction information display event;

and displaying a live broadcasting room interface of the target live broadcasting room, and displaying the anchor introduction information in an anchor information area of the live broadcasting room interface.

6. The live broadcast method of claim 1, wherein the anchor introduction information includes: at least one of introduction information extracted from a personal homepage of the anchor, anchor introduction information set by the anchor, and anchor introduction information extracted from a tag of a release content of the anchor.

7. The live broadcast method of any of claims 1-6, further comprising:

And responding to gesture operation on the anchor information area, and switching and displaying the live broadcast interface as an anchor information page corresponding to the gesture type according to the gesture type corresponding to the gesture operation, wherein the anchor information page comprises associated information of the anchor.

8. A live broadcast method, applied to a host, comprising:

cancelling display of the anchor introductions at the live broadcast interface of the anchor in response to a second display cancellation event of the anchor introductions;

9. The live method of claim 8, wherein the cancelling display of the anchor introductions at the live interface of the anchor responsive to the second display cancellation event of the anchor introductions comprises:

cancelling display of the anchor introduction information at the live broadcast interface of the anchor side in response to an event triggered by a hiding operation of the anchor introduction information;

Or, in response to an event that the target live broadcast parameters of the target live broadcast room meet a preset condition, cancelling display of the anchor introduction information at the live broadcast room interface of the anchor terminal;

or, in response to a second timed display cancellation event, canceling display of the anchor introduction information at the live broadcast interface of the anchor.

10. The live method of claim 8, wherein the live room interface displays a expand control of the anchor introduction information with the anchor introduction information canceled from display, the method further comprising:

and responding to the triggering operation of the expansion control, and displaying the anchor introduction information in the anchor information area of the anchor.

11. The live broadcast method according to any of claims 8-10, wherein displaying the live room interface of the target live room comprises:

displaying a start-up setting interface of a target live broadcasting room, wherein the start-up setting interface comprises a live broadcasting topic setting area;

in response to the setting operation of the live topic setting area, determining live topic information of the target live broadcasting room, and sending the live topic information to a live broadcasting server;

And responding to the start event, and displaying a live broadcasting room interface of the target live broadcasting room.

12. The live method of claim 11, wherein the live topic setting area comprises: inputting at least one of a box and candidate topic information;

the determining, in response to the setting operation of the live topic setting area, live topic information of the target live room includes

In response to a selection operation of the candidate topic information, determining that the selected topic information is live topic information of the target live broadcasting room;

or, in response to the editing operation of the input box, acquiring editing information as the live topic information of the target live broadcasting room.

13. The live broadcast method of claim 11, wherein the method further comprises:

and responding to a topic information display event, and displaying the live topic information on the live broadcasting room interface of the main broadcasting end.

14. The live broadcast method of claim 13, wherein the topic information display event comprises: the second display cancellation event of the anchor introduction information, and the manner of displaying the live topic information includes: and replacing the anchor introduction information with the live topic information.

15. A live broadcast device, characterized by being applied to a viewer's end, comprising;

the first display unit is used for displaying a live broadcasting room interface of a target live broadcasting room, wherein the live broadcasting room interface comprises a main broadcasting information area of a main broadcasting, and the main broadcasting information area is displayed with a main broadcasting identification and main broadcasting introduction information of the main broadcasting;

a first response unit configured to cancel display of anchor introduction information at the live broadcast interface of a current viewer in response to a first display cancellation event of the anchor introduction information;

16. A live broadcast device, for use at a host, comprising:

the second display unit is used for displaying a live broadcasting room interface of the target live broadcasting room, wherein the live broadcasting room interface comprises a main broadcasting information area of a main broadcasting, and the main broadcasting information area is displayed with a main broadcasting identification and main broadcasting introduction information of the main broadcasting;

a second response unit, configured to cancel display of the anchor introduction information at the live broadcast interface of the anchor side in response to a second display cancellation event of the anchor introduction information;

17. An electronic device comprising a processor and a memory, the memory storing a plurality of instructions; the processor loads instructions from the memory to perform the steps of the live method as claimed in any one of claims 1 to 14.

18. A computer readable storage medium storing a plurality of instructions adapted to be loaded by a processor to perform the steps of the live method of any of claims 1 to 14.