CN116957656A - House information promotion method, house information promotion equipment, house information promotion platform and storage medium - Google Patents

House information promotion method, house information promotion equipment, house information promotion platform and storage medium Download PDF

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CN116957656A
CN116957656A CN202310369296.3A CN202310369296A CN116957656A CN 116957656 A CN116957656 A CN 116957656A CN 202310369296 A CN202310369296 A CN 202310369296A CN 116957656 A CN116957656 A CN 116957656A
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house
popularization
terminal
information
promotion
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刘永亮
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Shijiazhuang Fangzhi Network Information Technology Co ltd
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Shijiazhuang Fangzhi Network Information Technology Co ltd
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0203—Market surveys; Market polls
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Item recommendations
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/16—Real estate

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Abstract

The application provides a house information promotion method, equipment, a house information promotion platform and a storage medium, wherein house promotion information sent by a target house promotion terminal is firstly obtained; then calculating the popularization participation degree of the target house popularization terminal according to the response condition of each user terminal to the house popularization information; and finally, determining house popularization results according to the response condition and the popularization participation degree of the house popularization information of each target house popularization terminal and sending the house popularization results to the developer terminal. The method has the advantages that the charging data service is provided for the developer by calculating the popularization participation degree and counting the response condition of the house popularization information, the profit of the platform can be realized on the premise that the commission of the popularization person is not extracted, the income of the popularization person is ensured, the house sales effect is effectively improved, the problem of the popularization process is found in time through the data service provided by the platform by the developer and the popularization person, the popularization plan is effectively adjusted, and the house sales effect is improved.

Description

House information promotion method, house information promotion equipment, house information promotion platform and storage medium
Technical Field
The application belongs to the technical field of computers, and particularly relates to a house information promotion method, equipment, a house information promotion platform and a storage medium.
Background
With the wide application of the internet, the development of the electronic commerce sales of the real estate is more and more rapid and is more and more perfect. Compared with the traditional off-line sales, the house electronic commerce sales have the advantages of low cost, large information quantity, no regional limitation and the like.
In the prior art, the e-commerce sales of the real estate is generally to establish an exchange platform among users, real estate brokers and developers, the developers sell real estate to the users by means of the real estate brokers, and each time a single real estate sales is completed, the developers give the brokers sales commissions, the platform extracts a certain proportion of commissions to maintain profitability in the process, the house sales process is complex, the problem of the popularization process is difficult to find accurately and timely, and the effect of house sales is poor.
Disclosure of Invention
In view of the above, the application provides a house information promotion method, a house information promotion device, a house information promotion platform and a storage medium, which aim to solve the problems that the house sales process in the prior art is complex, the promotion process is difficult to be found accurately and timely, and the house sales effect is poor.
A first aspect of an embodiment of the present application provides a house information promotion method, including:
acquiring house popularization information sent by a target house popularization terminal; the target house popularization terminal is obtained by determining house information corresponding to the developer terminal and user group portraits corresponding to the house popularization terminals;
calculating the popularization participation degree of the target house popularization terminal according to the response condition of each user terminal to the house popularization information of the target house popularization terminal;
and determining house popularization results according to response conditions and popularization participation degree of house popularization information of each target house popularization terminal and sending the house popularization results to the developer terminal.
A second aspect of an embodiment of the present application provides a house information promotion device, including:
the acquisition module is used for acquiring house popularization information sent by the target house popularization terminal; the target house popularization terminal is obtained by determining house information corresponding to the developer terminal and user group portraits corresponding to the house popularization terminals;
the computing module is used for computing the popularization participation degree of the target house popularization terminal according to the response condition of each user terminal to the house popularization information of the target house popularization terminal;
and the determining module is used for determining house popularization results according to the response condition and the popularization participation degree of the house popularization information of each target house popularization terminal and sending the house popularization results to the developer terminal.
A third aspect of an embodiment of the present application provides an electronic device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, the processor implementing the steps of the house information promotion method of the first aspect above when the computer program is executed.
A fourth aspect of an embodiment of the present application provides a house information promotion platform, including: at least one developer terminal, a plurality of house popularization terminals, a plurality of user terminals, and the electronic device of the above third aspect.
A fifth aspect of an embodiment of the present application provides a computer-readable storage medium storing a computer program which, when executed by a processor, implements the steps of the house information promotion method of the first aspect above.
The house information promotion method, the equipment, the house information promotion platform and the storage medium provided by the embodiment of the application firstly acquire house promotion information sent by a target house promotion terminal; the target house popularization terminal is obtained by determining house information corresponding to the developer terminal and user group portraits corresponding to the house popularization terminals; then calculating the popularization participation degree of the target house popularization terminal according to the response condition of each user terminal to the house popularization information of the target house popularization terminal; and finally, determining house popularization results according to the response condition and the popularization participation degree of the house popularization information of each target house popularization terminal and sending the house popularization results to the developer terminal. The method has the advantages that the charging data service is provided for the developer by calculating the promotion participation degree of the house information and counting the response condition of the house promotion information, the profit of the platform can be realized on the premise that the commission of the promoter is not extracted, the promotion income of the promoter is ensured, the effect of house sales is effectively improved, the problem of the promotion process is found in time through the data service provided by the platform by the developer and the promoter, the promotion plan is effectively adjusted, and the effect of house sales is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the embodiments or the description of the prior art will be briefly described below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.
Fig. 1 is a schematic structural diagram of a house information promotion platform provided by an embodiment of the present application;
fig. 2 is a flowchart of an implementation of a house information promotion method provided by an embodiment of the present application;
fig. 3 is a schematic structural diagram of a house information promotion device according to an embodiment of the present application;
fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
In the following description, for purposes of explanation and not limitation, specific details are set forth such as the particular system architecture, techniques, etc., in order to provide a thorough understanding of the embodiments of the present application. It will be apparent, however, to one skilled in the art that the present application may be practiced in other embodiments that depart from these specific details. In other instances, detailed descriptions of well-known systems, devices, circuits, and methods are omitted so as not to obscure the description of the present application with unnecessary detail.
Fig. 1 is a schematic structural diagram of a house information promotion platform provided by an embodiment of the present application. As shown in fig. 1, in some embodiments, the house information promotion platform includes: at least one developer terminal 11, a plurality of house popularization terminals 12, a plurality of user terminals 13, and an electronic device 14.
The developer selects a corresponding house promotion account number from a plurality of house promotion accounts in a platform through a developer terminal 11, then a promoter uses a house promotion terminal 12 to issue house information in the house promotion account number or accounts of other social platforms, after finishing processes of accessing the house information, connecting with the promoter, reserving to see a house and the like through a user terminal 13, the house buyer buys the house, and at the moment, the platform issues promotion commission reserved by the developer to the promoter.
In the process, the platform does not extract commissions, and only the platform authentication fee of the popularization person and the popularization fee of the developer are collected. In addition, a promoter can pay a certain flow rate fee to the platform so that the platform can release house information with a certain heat. The promoters and developers can also purchase the data services of the platform, so that the specific conditions of the promoted houses can be checked in real time.
In some embodiments, the house information promotion platform further comprises a designer terminal and a building material merchant terminal; the designer terminal is used for issuing house design schemes on the house information popularization platform; the building material merchant terminal is used for issuing building material selling information of each house design scheme on the house information popularization platform.
After the designer finishes designing the house decoration scheme, the designer issues the house decoration scheme on the platform, namely the house design scheme, and then the platform automatically links the required building material selling information and the minimum total price and the maximum total price of the building materials required by the whole scheme according to the house design scheme. When the user accesses the platform, the user can check the corresponding house design scheme and the price thereof, and after the user selects, the user contacts with a designer to pay corresponding fees to realize house decoration.
Fig. 2 is a flowchart of an implementation of a house information promotion method provided by an embodiment of the present application. As shown in fig. 2, in some embodiments, the house information promotion method includes:
s210, acquiring house popularization information sent by a target house popularization terminal; the target house popularization terminal is obtained by determining house information corresponding to the developer terminal and user group portraits corresponding to the house popularization terminals.
In the embodiment of the application, the house information promotion platform provides a plurality of selectable promotion schemes for the developer according to house information and user group portraits, and the platform marks the house promotion terminal of the corresponding promoter as a target house promotion terminal after the developer selects the corresponding promotion scheme. The house popularization information may be video, pictures, articles, house with watch information, etc., and is not limited herein.
S220, calculating the popularization participation degree of the target house popularization terminal according to the response condition of each user terminal to the house popularization information of the target house popularization terminal.
In the embodiment of the application, the response condition of the house popularization information comprises browsing amount, praise number, comment number, collection number, forwarding amount and the like of information in the forms of videos, pictures, articles and the like, and can also comprise house watching times, house deal amount and the like, and the response condition is not limited herein.
S230, determining house popularization results according to response conditions and popularization participation degree of house popularization information of each target house popularization terminal and sending the house popularization results to the developer terminal.
In the embodiment of the application, a developer pre-stores sales commissions and promotion fees in a platform, after promotion is completed, the platform extracts certain promotion fees, and then issues corresponding promotion fees to a promoter according to the promotion participation degree of the promotion terminal of each target house. The house popularization result is a result of summarizing and analyzing response conditions and popularization participation of house popularization information, and a developer can check the popularization conditions of various popularization persons and browsing, viewing and selling details of houses accordingly, so that a sales and popularization plan can be formulated better. The popularization condition of other popularization people of the house source can be checked by a popularization person according to the house popularization result, so that the self popularization plan is corrected, and the popularization efficiency is improved. In this process, the platform charges the developer/promoter for the data query.
In the embodiment of the application, the data service for charging is provided for the developer by calculating the promotion participation degree of the house information and counting the response situation of the house promotion information, the profit of the platform can be realized on the premise of not extracting the commission of the promoter, the promotion income of the promoter is ensured, the effect of house sales is effectively improved, the problem of the promotion process is found in time by the developer and the promoter through the data service provided by the platform, the promotion plan is effectively adjusted, and the effect of house sales is improved.
In some embodiments, the determining process of the target house popularization terminal is: determining house labels corresponding to the house information according to the house information corresponding to the developer terminals; searching house popularization terminals with similarity of the labels of the user group portraits and house labels corresponding to house information larger than a preset value according to a pre-established knowledge graph to obtain a plurality of first terminals; according to the historical response condition and the similarity of the historical popularization information of each first terminal, calculating the estimated popularization value of each first terminal; and determining the target house popularization terminal according to the estimated popularization value of each first terminal.
In the embodiment of the application, the house information comprises positions, facility matching, lighting, areas and the like. The house information of the house A is analyzed to generate corresponding house labels, and then a promoter with higher similarity is inquired from a knowledge graph according to the house labels, so that a plurality of optional promotion schemes are made, wherein each promotion scheme has predicted promotion values obtained by calculation according to browsing quantity, praise number, comment number, collection number, forwarding quantity and other historical response conditions of historical promotion information such as videos, pictures, articles and house with watching information and the like released in the historical period of the promoter and the similarity between the promotion schemes and the house A. And the developer selects a corresponding popularization scheme from a plurality of selectable popularization schemes, so that a target house popularization terminal is determined.
In some embodiments, the knowledge graph building process includes: aiming at each house popularization terminal, acquiring historical popularization information of the house popularization terminal on each social platform; aiming at each house popularization terminal, determining an portrait tag of the house popularization terminal according to the historical popularization information of the house popularization terminal on each social platform; and obtaining all house labels, and calculating the similarity between each house label and the portrait labels of the user group portraits of each house popularization terminal according to a semantic analysis algorithm to obtain a knowledge graph.
In the embodiment of the application, house labels are preset, then a promoter needs to authenticate each social platform/broker company when registering the platform, after authentication is completed, the platform draws corresponding user group portraits according to the public information of the promoter, extracts the portraits labels, analyzes the similarity between each house label and each portraits label according to a semantic analysis algorithm, and forms a house-similarity-portraits triplet, thereby completing the construction of a knowledge graph.
In some embodiments, the first terminal includes a self-media terminal and a broker terminal; according to the historical response condition and the similarity of the historical popularization information of each first terminal, calculating the estimated popularization value of each first terminal comprises the following steps: aiming at each self-media terminal, calculating the popularization influence of the self-media terminal according to the historical response condition of the self-media terminal on the historical popularization information of each social platform; and aiming at each self-media terminal, calculating the estimated popularization value of each self-media terminal according to the popularization influence and the similarity.
In the embodiment of the application, the popularization influence of the self-media is calculated according to the historical response conditions of browsing quantity, praise number, comment number, collection number, forwarding quantity and the like of historical popularization information such as videos, pictures, articles and the like released by the self-media in a historical period (for example, the past year). For example, the average browsing amount, the average praise number, the average comment number, the average collection number and the average forwarding amount of the historical popularization information released from the media in the past year are multiplied by preset weights respectively, and then summed to obtain the popularization influence.
After the promotion influence is obtained, the similarity of the self-media and the house condition needs to be considered, for example, the self-media mainly serves high-income crowd, and the house is a flat-price house, and even if the self-media has higher influence, higher promotion effect can not be achieved. Therefore, the promotion influence can be multiplied by the similarity, and the predicted promotion value of the self-media can be obtained.
In some embodiments, calculating the estimated popularization value of each first terminal according to the historical response condition and the similarity of the historical popularization information of each first terminal includes: for each broker terminal, acquiring personal information, business information and habit information of the broker terminal; for each broker terminal, determining the predicted popularization value of the broker terminal according to personal information, business information, habit information, historical response conditions of historical popularization information of the broker terminal on each social platform and a pre-established neural network.
In the embodiment of the application, the personal information can comprise an academic, a service life, a job position and the like, and the business information can comprise the message response rate of the broker on the platform, the communication times of the broker and the client, the average communication time of the broker and the client, the number of times the broker introduces houses through VR, the average time of the broker introduces houses through VR, the actual number of times the broker looks, the current business volume of the broker, the business volume of the broker and the like. Habit information may include the type of primary house the broker promoted, the broker primary activity area, etc.
In some embodiments, determining a target house promotional terminal based on the projected promotional value of each first terminal comprises: acquiring popularization requirements of a developer terminal; determining at least one promotion plan according to promotion requirements of the developer terminals and expected promotion values of the first terminals, wherein each promotion plan corresponds to a combination of the first terminals; and responding to the determination signal sent by the developer terminal, and marking the first terminal in the promotion plan corresponding to the determination signal as a target house promotion terminal.
In summary, the beneficial effects of the application are as follows: the method has the advantages that the charging data service is provided for the developer by calculating the promotion participation degree of the house information and counting the response condition of the house promotion information, the profit of the platform can be realized on the premise that the commission of the promoter is not extracted, the promotion income of the promoter is ensured, the effect of house sales is effectively improved, the problem of the promotion process is found in time through the data service provided by the platform by the developer and the promoter, the promotion plan is effectively adjusted, and the effect of house sales is improved.
It should be understood that the sequence number of each step in the foregoing embodiment does not mean that the execution sequence of each process should be determined by the function and the internal logic, and should not limit the implementation process of the embodiment of the present application.
Fig. 3 is a schematic structural diagram of a house information promotion device according to an embodiment of the present application. As shown in fig. 3, in some embodiments, the house information promoting apparatus 3 includes:
an acquisition module 310, configured to acquire house popularization information sent by a target house popularization terminal; the target house popularization terminal is obtained by determining house information corresponding to the developer terminal and user group portraits corresponding to the house popularization terminals.
And the calculating module 320 is configured to calculate a promotion participation degree of the target house promotion terminal according to a response situation of each user terminal to the house promotion information of the target house promotion terminal.
And the determining module 330 is configured to determine a house popularization result according to the response situation and the popularization participation degree of the house popularization information of each target house popularization terminal, and send the house popularization result to the developer terminal.
Optionally, the house information promotion device 3 further includes a target house promotion terminal determination module, configured to determine a house label corresponding to the house information according to the house information corresponding to the developer terminal; searching house popularization terminals with similarity of the labels of the user group portraits and house labels corresponding to house information larger than a preset value according to a pre-established knowledge graph to obtain a plurality of first terminals; according to the historical response condition and the similarity of the historical popularization information of each first terminal, calculating the estimated popularization value of each first terminal; and determining the target house popularization terminal according to the estimated popularization value of each first terminal.
Optionally, the house information promotion device 3 further includes a knowledge graph establishment module, configured to obtain, for each house promotion terminal, historical promotion information of the house promotion terminal on each social platform; aiming at each house popularization terminal, determining an portrait tag of the house popularization terminal according to the historical popularization information of the house popularization terminal on each social platform; and obtaining all house labels, and calculating the similarity between each house label and the portrait labels of the user group portraits of each house popularization terminal according to a semantic analysis algorithm to obtain a knowledge graph.
Optionally, the first terminal comprises a self media terminal and a broker terminal. Correspondingly, the target house popularization terminal determining module is specifically configured to calculate, for each self-media terminal, a popularization influence of the self-media terminal according to a historical response condition of historical popularization information of the self-media terminal on each social platform; and aiming at each self-media terminal, calculating the estimated popularization value of each self-media terminal according to the popularization influence and the similarity. Correspondingly, the target house popularization terminal determining module is specifically used for acquiring personal information, business information and habit information of each broker terminal; for each broker terminal, determining the predicted popularization value of the broker terminal according to personal information, business information, habit information, historical response conditions of historical popularization information of the broker terminal on each social platform and a pre-established neural network.
Optionally, the target house promotion terminal determining module is specifically configured to obtain promotion requirements of the developer terminal; determining at least one promotion plan according to promotion requirements of the developer terminals and expected promotion values of the first terminals, wherein each promotion plan corresponds to a combination of the first terminals; and responding to the determination signal sent by the developer terminal, and marking the first terminal in the promotion plan corresponding to the determination signal as a target house promotion terminal.
The house information promotion device provided in this embodiment may be used to execute the above method embodiment, and its implementation principle and technical effects are similar, and this embodiment will not be described here again.
Fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present application. As shown in fig. 4, an electronic device 4 according to an embodiment of the present application is provided, the electronic device 4 of the embodiment including: a processor 40, a memory 41 and a computer program 42 stored in the memory 41 and executable on the processor 40. The steps in the respective house information promotion method embodiments described above, such as S210 to S230 shown in fig. 2, are implemented when the processor 40 executes the computer program 42. Alternatively, the processor 40, when executing the computer program 42, performs the functions of the modules/units of the system embodiments described above, such as the functions of the modules 310-330 shown in fig. 3.
By way of example, the computer program 42 may be partitioned into one or more modules/units, which are stored in the memory 41 and executed by the processor 40 to complete the present application. One or more of the modules/units may be a series of computer program instruction segments capable of performing particular functions for describing the execution of the computer program 42 in the electronic device 4.
The electronic device 4 may be a terminal or a server, wherein the terminal may be a mobile phone, an MCU, an ECU, etc., and is not limited herein, and the server may be a physical server, a cloud server, etc., and is not limited herein. The electronic device 4 may include, but is not limited to, a processor 40, a memory 41. It will be appreciated by those skilled in the art that fig. 4 is merely an example of the electronic device 4 and is not meant to be limiting as to the electronic device 4, and may include more or fewer components than shown, or may combine certain components, or different components, e.g., a terminal may also include an input-output device, a network access device, a bus, etc.
The processor 40 may be a central processing unit (Central Processing Unit, CPU), other general purpose processors, digital signal processors (Digital Signal Processor, DSP), application specific integrated circuits (Application Specific Integrated Circuit, ASIC), field-programmable gate arrays (Field-Programmable Gate Array, FPGA) or other programmable logic devices, discrete gate or transistor logic devices, discrete hardware components, or the like. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
The memory 41 may be an internal storage unit of the electronic device 4, such as a hard disk or a memory of the electronic device 4. The memory 41 may also be an external storage device of the electronic device 4, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card) or the like, which are provided on the electronic device 4. Further, the memory 41 may also include both an internal storage unit and an external storage device of the electronic device 4. The memory 41 is used to store computer programs and other programs and data required by the terminal. The memory 41 may also be used to temporarily store data that has been output or is to be output.
The embodiment of the application provides a computer readable storage medium, wherein the computer readable storage medium stores a computer program, and the computer program realizes the steps in the embodiment of the house information promotion method when being executed by a processor.
The computer readable storage medium stores a computer program 42, the computer program 42 comprising program instructions which, when executed by the processor 40, implement all or part of the processes of the above described embodiments, or may be implemented by means of hardware associated with the instructions of the computer program 42, the computer program 42 being stored in a computer readable storage medium, the computer program 42, when executed by the processor 40, implementing the steps of the above described embodiments of the method. The computer program 42 comprises computer program code, which may be in the form of source code, object code, executable files, or in some intermediate form, among others. The computer readable medium may include: any entity or device capable of carrying computer program code, a recording medium, a U disk, a removable hard disk, a magnetic disk, an optical disk, a computer Memory, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), an electrical carrier signal, a telecommunications signal, a software distribution medium, and so forth.
The computer readable storage medium may be an internal storage unit of the terminal of any of the foregoing embodiments, such as a hard disk or a memory of the terminal. The computer readable storage medium may also be an external storage device of the terminal, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital (SD) Card, a Flash memory Card (Flash Card) or the like, which are provided on the terminal. Further, the computer-readable storage medium may also include both an internal storage unit of the terminal and an external storage device. The computer-readable storage medium is used to store a computer program and other programs and data required for the terminal. The computer-readable storage medium may also be used to temporarily store data that has been output or is to be output.
It should be understood that the sequence number of each step in the foregoing embodiment does not mean that the execution sequence of each process should be determined by the function and the internal logic, and should not limit the implementation process of the embodiment of the present application.
It will be apparent to those skilled in the art that, for convenience and brevity of description, only the above-described division of the functional units and modules is illustrated, and in practical application, the above-described functional distribution may be performed by different functional units and modules according to needs, i.e. the internal structure of the apparatus is divided into different functional units or modules to perform all or part of the above-described functions. The functional units and modules in the embodiment may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit, where the integrated units may be implemented in a form of hardware or a form of a software functional unit. In addition, the specific names of the functional units and modules are only for distinguishing from each other, and are not used for limiting the protection scope of the present application. The specific working process of the units and modules in the above system may refer to the corresponding process in the foregoing method embodiment, which is not described herein again.
In the foregoing embodiments, the descriptions of the embodiments are emphasized, and in part, not described or illustrated in any particular embodiment, reference is made to the related descriptions of other embodiments.
Those of ordinary skill in the art will appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
In the embodiments provided in the present application, it should be understood that the disclosed apparatus/terminal and method may be implemented in other manners. For example, the apparatus/terminal embodiments described above are merely illustrative, e.g., the division of modules or units is merely a logical functional division, and there may be additional divisions when actually implemented, e.g., multiple units or components may be combined or integrated into another system, or some features may be omitted or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed may be an indirect coupling or communication connection via interfaces, devices or units, which may be in electrical, mechanical or other forms.
The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed over a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in the embodiments of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.
The integrated modules/units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the present application may implement all or part of the flow of the method of the above embodiment, or may be implemented by a computer program to instruct related hardware, and the computer program may be stored in a computer readable storage medium, where the computer program, when executed by a processor, may implement the steps of each of the method embodiments described above. Wherein the computer program comprises computer program code, which may be in the form of source code, object code, executable files or in some intermediate form, etc. The computer readable medium may include: any entity or device capable of carrying computer program code, a recording medium, a U disk, a removable hard disk, a magnetic disk, an optical disk, a computer Memory, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), an electrical carrier signal, a telecommunications signal, a software distribution medium, and so forth.
The above embodiments are only for illustrating the technical solution of the present application, and are not limiting; although the application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical scheme described in the foregoing embodiments can be modified or some technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the present application, and are intended to be included in the scope of the present application.

Claims (10)

1. A house information promotion method, comprising:
acquiring house popularization information sent by a target house popularization terminal; the target house popularization terminal is determined and obtained according to house information corresponding to the developer terminal and user group portraits corresponding to the house popularization terminals;
calculating the popularization participation degree of the target house popularization terminal according to the response condition of each user terminal to the house popularization information of the target house popularization terminal;
and determining house popularization results according to response conditions and popularization participation degree of house popularization information of each target house popularization terminal and sending the house popularization results to the developer terminal.
2. The house information promotion method according to claim 1, wherein the determination process of the target house promotion terminal is:
determining a house label corresponding to house information according to the house information corresponding to the developer terminal;
searching house popularization terminals with similarity between labels of user group portraits and house labels corresponding to the house information being larger than a preset value according to a pre-established knowledge graph to obtain a plurality of first terminals;
according to the historical response condition of the historical popularization information of each first terminal and the similarity, calculating the estimated popularization value of each first terminal;
and determining the target house popularization terminal according to the estimated popularization value of each first terminal.
3. The house information promotion method according to claim 2, wherein the knowledge graph establishment process includes:
aiming at each house popularization terminal, acquiring historical popularization information of the house popularization terminal on each social platform;
aiming at each house popularization terminal, determining an portrait tag of the house popularization terminal according to the historical popularization information of the house popularization terminal on each social platform;
and obtaining all house labels, and calculating the similarity between each house label and the portrait labels of the user group portraits of each house popularization terminal according to a semantic analysis algorithm to obtain the knowledge graph.
4. The house information promoting method of claim 2, wherein the first terminal comprises a self-media terminal and a broker terminal; according to the historical response condition and the similarity of the historical popularization information of each first terminal, calculating the estimated popularization value of each first terminal comprises the following steps:
aiming at each self-media terminal, calculating the popularization influence of the self-media terminal according to the historical response condition of the self-media terminal on the historical popularization information of each social platform;
and calculating the estimated popularization value of each self-media terminal according to the popularization influence and the similarity aiming at each self-media terminal.
5. The house information promoting method according to claim 4, wherein said calculating the estimated promotion value of each first terminal based on the historical response condition of the historical promotion information of each first terminal and the similarity comprises:
for each broker terminal, acquiring personal information, business information and habit information of the broker terminal;
and determining the predicted popularization value of each broker terminal according to the personal information, the business information, the habit information, the historical response condition of the historical popularization information of the broker terminal on each social platform and a pre-established neural network.
6. The house information promoting method according to claim 2, wherein the determining the target house promoting terminal according to the estimated promoting value of each first terminal includes:
acquiring popularization requirements of a developer terminal;
determining at least one promotion plan according to promotion requirements of the developer terminals and expected promotion values of the first terminals, wherein each promotion plan corresponds to a combination of the first terminals;
and responding to the determining signal sent by the developer terminal, and marking a first terminal in a popularization plan corresponding to the determining signal as the target house popularization terminal.
7. An electronic device comprising a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that the processor, when executing the computer program, realizes the steps of the house information promoting method according to any of the preceding claims 1 to 6.
8. A house information promotion platform, comprising: at least one developer terminal, a plurality of house popularization terminals, a plurality of user terminals and an electronic device as claimed in claim 7.
9. The house information promotion platform of claim 8, further comprising a designer terminal and a builder terminal;
the designer terminal is used for issuing a house design scheme on the house information popularization platform;
and the building material manufacturer terminal is used for distributing building material selling information of each house design scheme on the house information popularization platform.
10. A computer-readable storage medium, characterized in that the computer-readable storage medium stores a computer program which, when executed by a processor, implements the steps of the house information promoting method according to any one of the preceding claims 1 to 6.
CN202310369296.3A 2023-04-07 2023-04-07 House information promotion method, house information promotion equipment, house information promotion platform and storage medium Pending CN116957656A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202310369296.3A CN116957656A (en) 2023-04-07 2023-04-07 House information promotion method, house information promotion equipment, house information promotion platform and storage medium

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202310369296.3A CN116957656A (en) 2023-04-07 2023-04-07 House information promotion method, house information promotion equipment, house information promotion platform and storage medium

Publications (1)

Publication Number Publication Date
CN116957656A true CN116957656A (en) 2023-10-27

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