CN116883074A - Multimedia advertisement putting method, platform and system - Google Patents

Multimedia advertisement putting method, platform and system Download PDF

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Publication number
CN116883074A
CN116883074A CN202310854069.XA CN202310854069A CN116883074A CN 116883074 A CN116883074 A CN 116883074A CN 202310854069 A CN202310854069 A CN 202310854069A CN 116883074 A CN116883074 A CN 116883074A
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advertisement
merchant
sharing terminal
multimedia
merchant sharing
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高炳海
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Shenzhen Lenkeng Technology Co Ltd
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Shenzhen Lenkeng Technology Co Ltd
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Priority to CN202310854069.XA priority Critical patent/CN116883074A/en
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

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  • Accounting & Taxation (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention provides a method, a platform and a system for putting multimedia advertisements, wherein the method comprises the following steps: acquiring an advertisement publishing request from a user terminal, wherein the user comprises a merchant with a merchant sharing terminal and a common user without the merchant sharing terminal; generating merchant sharing terminal control information according to the advertisement publishing request and the equipment state of the merchant sharing terminal, and sending the merchant sharing terminal control information to the related merchant sharing terminal so that the related merchant sharing terminal performs advertisement display; according to the final advertisement display state, fund settlement is carried out; the invention can effectively improve the installation quantity of merchant sharing terminals, can realize the accurate delivery of multimedia advertisements in the same area and even on national display screens, and can release advertisement information required to be released by clients at the same time, thereby fully utilizing massive Internet users and big data mining technology.

Description

Multimedia advertisement putting method, platform and system
Technical Field
The present invention relates to the field of multimedia advertising, and in particular, to a method, a platform, and a system for delivering multimedia advertising.
Background
Along with the development of technology and the continuous improvement of living standard of people, the use of various intelligent terminals such as intelligent mobile phones, intelligent display screens and intelligent televisions is becoming more and more popular; at present, a plurality of intelligent terminal products all support a multimedia module, can be used for playing basic audio and video contents, and also need to manage the multimedia module to play video streams on a projection screen, but the problems of inaccurate projection, incapability of mastering the interests and hobbies of users, poor timeliness of advertisements and the like exist in the field of multimedia advertisements in certain scenes.
Thus, one technical problem that needs to be solved urgently by those skilled in the art is: how to innovatively provide an effective measure, and fully reason for mass internet users and big data mining technology to realize the accurate delivery of multimedia advertisements.
Disclosure of Invention
The technical problem solved by the technical scheme of the invention is how to improve the convenience of advertisement release and the advertisement effect.
In order to solve the above technical problems, an embodiment of the present invention provides a method for delivering multimedia advertisements, including:
acquiring the distribution condition of a multimedia advertisement position from a user terminal, wherein the multimedia advertisement position comprises a multimedia advertisement screen arranged on the advertisement position, and a network module and a position positioning module are arranged in the multimedia advertisement screen;
selecting release parameters of the multimedia advertisements according to the acquired distribution conditions;
acquiring an advertisement release request from a user terminal, generating merchant sharing terminal control information according to the advertisement release request and the equipment state of a merchant sharing terminal, and submitting the content of the multimedia advertisement to be released to a multimedia advertisement release platform for auditing;
and after the verification is passed, the content of the multimedia advertisement to be distributed is distributed to the selected multimedia advertisement position, and fund settlement is carried out according to the final advertisement display state.
Optionally, after generating merchant sharing terminal control information according to the advertisement publishing request, the publishing parameter selection and the equipment state of the merchant sharing terminal, the merchant sharing terminal control information includes merchant sharing terminal information of the advertisement to be played and corresponding advertisement time, and the advertisement time corresponding to the merchant sharing terminal is locked.
Optionally, the publishing parameter selection includes: and generating different merchant sharing terminal control information according to the different user types, so that the shared advertisement issued by the merchant with the merchant sharing terminal and the commercial advertisement issued by the common user without the merchant sharing terminal are displayed in different areas or at different times of the merchant sharing terminal.
A multimedia advertising platform, comprising:
the advertisement demand acquisition module acquires an advertisement release request from a user terminal, wherein the user comprises a merchant with a merchant sharing terminal and a common user without the merchant sharing terminal;
the advertisement issuing module generates merchant sharing terminal control information according to the advertisement issuing request and the equipment state of the merchant sharing terminal and sends the merchant sharing terminal control information to the related merchant sharing terminal, so that the related merchant sharing terminal performs advertisement display;
and the fund settlement module is used for carrying out fund settlement according to the final advertisement display state.
Optionally, the method further comprises: and the auditing module is used for auditing the content of the advertisement release request after the advertisement release request from the user terminal is acquired.
Optionally, the system further comprises a locking module, wherein after merchant sharing terminal control information is generated according to the advertisement release request and the equipment state of the merchant sharing terminal, the merchant sharing terminal control information comprises merchant sharing terminal information of the advertisement to be played and corresponding advertisement time, and the advertisement time corresponding to the merchant sharing terminal is locked.
Optionally, different merchant sharing terminal control information is generated according to the different user types, so that the shared advertisement issued by the merchant with the merchant sharing terminal and the commercial advertisement issued by the common user without the merchant sharing terminal are displayed in different areas or at different times of the merchant sharing terminal.
A multimedia advertising system, comprising: the merchant sharing terminal is provided with an advertisement display module and a third network communication module, performs data interaction with the multimedia advertisement delivery platform through the third network communication module, and performs advertisement playing after receiving control information of the merchant sharing terminal; and the multimedia advertisement delivery platform generates merchant sharing terminal control information according to the advertisement release request of the user terminal and the equipment state of the merchant sharing terminal, and the merchant sharing terminal control information is sent to the merchant sharing terminal through the second network communication module.
Optionally, the merchant sharing terminal further includes a third network communication module, and the advertisement requirement of the user is sent to the multimedia advertisement screen through the third network communication module.
The beneficial effects are that:
the user can directly select the advertisement positions of the designated areas, the designated quantity and the designated positions to release through the shared advertisement platform, so that the method is more flexible and has stronger customization; the shared advertisement screen, the shared advertisement platform and the user can realize the release of the shared advertisement only by networking, are not limited by regions, and can realize the release of the advertisement in a cross-region mode without going out of home; the shared advertisement space can be a shared advertisement screen newly added in places where the advertisement space is not available originally through convenience service, so that the realization form of the shared advertisement space is greatly enriched, and the method is also beneficial to users such as merchants to widen the advertising channels. Meanwhile, the multimedia advertisement putting platform operator provides the sharing platform to obtain the benefits based on the sharing mode, merchants participating in the sharing platform can share advertisements with other merchants for free, the benefits can be shared from the operators, and advertisement users can receive convenient advertisement channels from the sharing platform, so that the three parties can win together.
Drawings
Other features, objects and advantages of the present invention will become more apparent upon reading of the detailed description of non-limiting embodiments, given with reference to the accompanying drawings in which:
FIG. 1 is a schematic diagram of a multimedia advertisement delivery system according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a user terminal according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of a multimedia advertising platform according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a merchant sharing terminal according to an embodiment of the present invention;
fig. 5 is a flowchart of a method for delivering multimedia advertisements according to an embodiment of the present invention.
Detailed Description
In order to better and clearly show the technical scheme of the invention, the invention is further described below with reference to the accompanying drawings.
A multimedia advertisement delivery system as shown in fig. 1 includes a user terminal 10, a merchant sharing terminal 30, and a multimedia advertisement delivery platform 20.
The user terminal 10 is used as a front-end portal of the multimedia advertisement delivery system, and is an intelligent communication terminal or a computer of a user, etc., and runs Client software matched with the multimedia advertisement delivery platform 20, and can be a mobile Client or a PC Client program of a C/S structure (Client/Server) or a Web Client of a B/S structure (Browser/Server).
The user terminal 10 as shown in fig. 2 includes an information input module 11, an information output module 12, and a first network communication module 13. The information input module 11 is used for inputting information by a user, including input of user information, input of an advertisement release request, management of a fund account and the like; the information output module 12 is used for feeding back advertisement display conditions and fund account information to a user; the first network communication module 13 is a wired communication module or a wireless communication module, and transmits and receives information through the internet and the multimedia advertisement delivery platform.
The user terminal 10 is oriented to users with advertisement publishing requirements, and is used for collecting information input by the users, initiating advertisement publishing process and other service requests to the shared advertisement system multimedia advertisement publishing platform system, and feeding back results from the multimedia advertisement publishing platform. Wherein, the user includes both a merchant with a merchant sharing terminal and a common user without a merchant sharing terminal, and the user terminals 10 corresponding to the two users may be the same or different.
The merchant sharing terminal 30 is a multimedia display terminal, and the hardware includes, but is not limited to, a projector, a flexible screen terminal, a smart television, a smart advertisement player, a holographic projection terminal, a 3D display terminal, and other smart terminals with multimedia display capability. In this embodiment, the merchant sharing terminal 30 is equipped with an intelligent operating system (including but not limited to a window system, a Linux system, and an Android system), and runs a terminal program matched with the multimedia advertisement delivery platform 20. In other embodiments, the merchant sharing terminal 30 may also be equipped with a non-intelligent operating system.
In the present invention, the merchant is a business user participating in the operation of the merchant sharing terminal and has related business places, and the merchant sharing terminal 30 is typically disposed in various business places, including, but not limited to, various shops, business circles, office buildings, etc. And each merchant sharing terminal 30 is bound with the corresponding merchant, so that the merchant can acquire part of advertising benefits generated by the corresponding merchant sharing terminal 30. Meanwhile, in order to attract merchants to place merchant sharing terminals in commercial places as far as possible, the putting amount of the merchant sharing terminals 30 is enough, the advertising effect is good enough, merchants with merchant sharing terminals can also have a certain free advertisement sharing time in other merchant sharing terminals, and the merchants can put own advertisements on the merchant sharing terminals of each other for playing freely, so that the purpose of advertisement sharing is achieved.
Specifically, the merchant uploads the advertisement materials to the multimedia advertisement delivery platform through the user terminal, the playing attribute of the advertisement materials is set, after the industry and the position of advertisement release are selected, a certain number (30 for example) can be selected from the screened merchant sharing terminals for free, but each time does not exceed a certain total time (5 minutes for example), and merchant sharing terminal control information is automatically generated, so that advertisements of corresponding merchants can be played at the 30 merchant sharing terminals. Since the merchant can perform advertisement sharing, even if the advertisement Fei Ji issued by the merchant with the merchant sharing terminal coincides with the advertisement Fei Ji issued by the ordinary user without the merchant sharing terminal, the advertisement fee issued by the merchant with the merchant sharing terminal as a whole is lower than the advertisement fee issued by the ordinary user without the merchant sharing terminal.
In other embodiments, the advertising fee issued by the merchant with the merchant sharing terminal is lower than the advertising Fei Ji issued by the ordinary user without the merchant sharing terminal, so that the advertising fee issued by the merchant with the merchant sharing terminal is far lower than the advertising fee issued by the ordinary user without the merchant sharing terminal, and the merchant can obtain part of advertising revenue generated by the merchant sharing terminal, so that the merchant can conduct a large amount of advertising with little cost even in the case of earning money.
Referring to fig. 3, a schematic structure of a multimedia advertisement delivery platform 20 includes: a second network communication module (not shown), a fund settlement module 21, an advertisement demand acquisition module 22, an auditing module 23, an advertisement publishing module 24, and a locking module 25.
And the second network communication module transmits and receives information through the Internet and the user terminal and the merchant sharing terminal.
The advertisement demand acquisition module 22 acquires an advertisement distribution request uploaded by the user terminal 10, wherein the content of the advertisement distribution request includes several of multimedia advertisement materials to be distributed, play attributes, play time and play places.
Wherein the multimedia advertising material comprises advertising material in a plurality of multimedia formats, such as video, photo, audio, text, PDF, 3D modeling, etc., that is later stored in a memory unit of a server of the multimedia advertising platform 20.
The playing attribute comprises playing duration and playing times, and a user sets the playing attribute of the advertisement material at the user terminal 10, for example, 5 seconds of each picture playing, and 20 times of total playing are carried out; and if the video itself has the playing time length, directly setting the playing times.
The playing time includes the date and time of advertisement playing, such as a plurality of times of a day, and the specific time of the user selecting to play at the user terminal 10 respectively.
The playing place is the merchant sharing terminal for the advertisement to be played. The multimedia advertisement delivery platform 20 stores a program version, a system version, a program log, a device placement location, merchant information corresponding to the device, and a unique device id corresponding to each merchant sharing terminal, where the merchant information includes related information such as industry information, a main business, etc. of the merchant, and the user selects the merchant sharing terminal for playing the advertisement by knowing the related information. For example, the user a is a clothing store in a mall, the user a selects all merchant sharing terminals of the restaurant in the whole mall in the user terminal, and the final playing place is all merchant sharing terminals of the restaurant in the whole mall.
In other embodiments, the user can select the exclusive rule in the process of advertising, so as to avoid the situation that the advertisement appears in the business with competition relationship or in a bad order, and after the exclusive rule is selected, for example, "no release to catering industry" and "no release to urban area" are allowed, the multimedia advertising platform automatically filters out the shared terminals of the industry and the urban area after searching, and feeds back the shared terminals to the user terminal for the user to select. When the corresponding user selects the merchant sharing terminal, a plurality of selection modes are provided based on the characteristics, so that the user can accurately put in the merchant sharing terminal. a. The user can release according to the industry to which the terminal belongs, such as release to clothing industry only when selecting the terminal, and the platform automatically filters out all terminals of the industry for the user to select. b. The range selection on the map may be based on geographic location, such as selecting all terminals 3 km around a business center. c. Depending on administrative area selection, for example, all devices in a certain area of a certain city may be selected. Each mode adopts a check mode, the above selection modes can be mixed for use, the multimedia advertisement delivery platform automatically searches the corresponding terminal for the user to select the advertisement release module 24 according to the selection rule of the user, generates merchant sharing terminal control information according to the advertisement release request and the equipment state of the merchant sharing terminal, and sends the merchant sharing terminal control information to the related merchant sharing terminal, so that the related merchant sharing terminal performs advertisement display.
The device state information of the merchant sharing terminal includes information such as a program version, a system version, a program log, a device placement location, a unique identifier DeviceID of an information device of a merchant corresponding to the device, an advertisement playing condition, an advertisement downloading progress, an information receiving state, a screen on-off state, a volume state, an abnormal state, and an execution state of a command, which are acquired from the merchant sharing terminal, and also includes information of the arrangement of the multimedia advertisement delivery platform 20 for advertisement playing.
The advertisement issuing module 24 generates merchant sharing terminal control information according to the advertisement issuing request provided by the user and the equipment state of the merchant sharing terminal. In this embodiment, when the user makes an advertisement publishing request, information such as a multimedia advertisement material, a playing attribute, a playing time, a playing place and the like to be published is provided, but the corresponding merchant sharing terminal cannot play according to the requirements of the client in hundred percent due to the reasons such as the playing time, the faults and the like, and finally, the finally-determined content such as the playing attribute, the playing time, the playing place and the like is included in the merchant sharing terminal control information. The multimedia advertisement delivery platform 20 sends the finally determined merchant sharing terminal control information to the corresponding merchant sharing terminal, so that the corresponding merchant sharing terminal plays the advertisement according to the playing plan.
In other embodiments, the device status of the merchant sharing terminal may also be sent to the user terminal, and the user may modify the advertisement issuance request with reference to the device status of the merchant sharing terminal prior to submitting the advertisement issuance request. For example, the user can view information such as the position of all or part of merchant sharing terminals, advertisement playing arrangement and the like at the user terminal, so that the advertisement release request submitted by the user can be met to the greatest extent.
In this embodiment, the fund settlement module 21 obtains the final advertisement display status through the merchant sharing terminal control information, that is, performs fund settlement according to the number, the playing duration and the playing time of the merchant sharing terminals that finally play the advertisement.
In this embodiment, the funds settlement module 21 is used to manage all funds flows of the user, including order amount, refund, recharge, balance withdrawal, commission management, etc. After the advertisement order is generated, the amount of the order is calculated by combining a price calculation method by summarizing the number of merchant sharing terminals, the time length of each advertisement material, the date selected by a user and the like required by the order through the fund settlement module 21, and the amount of the order is fed back to the user terminal; when the advertisement order is played, the fund settlement module 21 calculates the total time for the order to be effectively played through the inquiry system storage module, and then the settlement calculation algorithm calculates the actual amount, wherein the actual amount is generally less than or equal to the order amount, and the redundant part is returned to the user. The merchant sharing terminal sends the advertisement playing state to the multimedia advertisement delivery platform each time, and the multimedia advertisement delivery platform receives the advertisement playing state and stores the advertisement playing state in the system storage module, and the playing is effective. However, in practice, all advertisement contents of the user cannot be played according to the expected network reasons, equipment reasons and the like, so that the system can settle accounts and refunds automatically after the order is finished (for example, 10000 seconds are played in total in the order of the user, 8000 seconds are summed up in the actual playing of the selected equipment, and the corresponding amount of money is settled and refund automatically after 2000 seconds are paid); the commission management aims at a merchant user with a merchant sharing terminal, an operator of the multimedia advertisement delivery platform sets a certain commission proportion for the merchant, and partial profits of commercial advertisements played by the merchant sharing terminal owned by the merchant are owned by the merchant, so that the purpose of sharing profits with the operator is achieved. Accordingly, the merchant stores the commission proportion set by the operator in the system memory module at registration, and the funds accounting module 21 calculates the commission by combining all the benefits generated by the merchant sharing terminals with the commission proportion.
In other embodiments, the fund settlement module 21 may also acquire the status of the final advertisement presentation through the information fed back by the merchant sharing terminal, and then perform the fund settlement.
In this embodiment, the auditing module 23 is used for validity auditing of the content of multimedia advertising material (including but not limited to video, pictures, text, PDF, 3D modeling, etc.) for all advertising orders, and validity auditing of account registration information. All material contents should conform to the advertising method, only the advertisements which pass the auditing can be formally released in the advertising system, otherwise, the processing is returned. And the server stores the auditing result into a system storage module and feeds back the result to the user terminal, the server sends the information to each sharing terminal through a network communication module after the auditing is passed, and the auditing is not returned to the user for revising the information.
In this embodiment, the locking module 25 is configured to lock a time period corresponding to the merchant sharing terminal by using the multimedia advertisement delivery platform, so as to prevent other users from repeatedly selecting the time period of the merchant sharing terminal. Specifically, the multimedia advertisement delivery platform calculates the effective time duration and the occupation condition of the time period of each day of all the sharing terminals, and updates the effective time duration and the occupation condition of the time period to the system storage module for storage in real time. The effective total duration of advertisements which can be received by each sharing terminal every day is fixed (for example, 8 hours per day, the time period is 10:00-18:00), the time period is decremented each time an advertisement order is received, the corresponding time period is occupied and recorded in a system memory module, when a certain time period is locked, other users can automatically filter out the time period when the server inquires the terminal with the locked time period through the system memory module, the user can not select the time period for advertisement delivery (for example, the A user selects 17:00-18:00 to release advertisements on the X terminal, the X terminal only has 8-1=7 hours, the other users in the locked state for 1 hour of the 17:00-18:00 time period can not select delivery freely for other users for the other 7 hours). So in order to avoid that advertisements put by the user due to the preemption of the time period by other users are not expected in the payment process, the to-be-paid state and the to-be-checked state can lock the time period selected by the user until the payment is successful and the checking is passed or the order is cancelled. After the audit is passed, the time period will be marked as occupied by the server and no longer available to any user.
After receiving the control information of the merchant sharing terminal from the platform through the first network communication module, the merchant sharing terminal analyzes the control information content through the processor, stores the information to be stored through the terminal storage module, controls the advertisement display module to display the information to a user or executes a corresponding instruction through the equipment control module, and finally acquires the current state information of the merchant sharing terminal through the information acquisition module and transmits the current state information back to the multimedia advertisement putting platform.
Specifically, after the merchant sharing terminal receives the merchant sharing terminal control information from the platform through the first network communication module, the advertisement display module plays advertisements according to the analyzed content, and in the playing process, the advertisements are played according to the material playing time, the playing duration and the playing times set by the user. And playing a default advertisement in the advertisement playing gap. Meanwhile, in order to save the flow and avoid the download concentration, the terminal storage module can save the information to be saved, in particular to save the multimedia materials, and the next playing after the saving is finished can be directly played by the local data without consuming network resources. And after each successful playing, the information acquisition module acquires the current state information of the merchant sharing terminal and transmits the current state information back to the multimedia advertisement delivery platform, wherein the playing state information comprises the time of starting and ending playing, the screenshot of the playing material, the ID of the playing material and the like, and the playing is counted by the multimedia advertisement delivery platform to be effectively played once so as to be convenient for settlement. When the control command is received, the equipment control module executes the corresponding control command after analysis, such as switching on and off a screen, setting the volume, updating the terminal program and the like. The information acquisition module is responsible for collecting information, such as advertisement receiving state, advertisement material downloading progress, screen switching state, volume state, abnormal state, command executing state and the like, and the information is sent to the multimedia advertisement delivery platform by the first network communication module so that the platform can count and control the merchant sharing terminal state.
In this embodiment, as shown in fig. 4, the merchant sharing terminal 30 is a smart advertiser, and includes a processor 31, an advertisement display module 32, a third network communication module 33, an information acquisition module 34, a device control module 35, and a terminal storage module 36.
The processor 31 is respectively connected with the advertisement display module 32, the third network communication module 33, the information acquisition module 34, the equipment control module 35 and the terminal storage module 36, and controls the modules.
The advertisement presentation module 32 includes a multimedia advertisement screen that displays multimedia advertisements and other information and a sound module that vocalizes audio information of the advertisements.
The advertisement playing time length of each merchant on the same day of the sharing terminal is divided into two types, wherein one type is commercial advertisement time length, and the other type is sharing advertisement time length which is respectively used for publishing corresponding commercial advertisements and sharing advertisements. The merchant sharing terminal does not accept any more commercial reservations for the day after the accepted commercial duration is full, nor does the merchant sharing terminal accept any more shared ad reservations for the day after the accepted sharing duration is full.
In this embodiment, the advertisement display module 32 includes a multimedia advertisement screen, and in other embodiments, the advertisement display module includes two or more multimedia advertisement screens, or two or more areas on one multimedia advertisement screen are divided to play different advertisements. One of the areas is a main advertisement area and is mainly used for playing commercial advertisements and/or sharing advertisements among merchants; in addition, the area is a secondary advertisement area which is controlled by the merchant. For the auxiliary advertisement area, the merchant can perform free advertisement release (such as recruitment information, discount information, propaganda information and the like can be controlled and displayed in the auxiliary advertisement area of the merchant sharing terminal for a long time) on part of the display area of the merchant sharing terminal to which the merchant belongs, so that the poster cost of the merchant is saved, and the method is more environment-friendly.
In other embodiments, one of the regions is a main advertising region, primarily for playing commercials; in addition, the area is a secondary advertisement area and is mainly used for playing the shared advertisements, so that the two playing arrangements are mutually independent, and the commercial advertisement playing is not influenced by too much shared advertisements.
In other embodiments, the advertisement presentation module may include only a multimedia advertisement screen or a multimedia projection screen, and may include a sound module.
The third network communication module 33 is a wired communication module or a wireless communication module, and transmits and receives information through the internet and the multimedia advertisement delivery platform 20. The method comprises the steps of reporting equipment information acquired by an information acquisition module and receiving control signals related to an equipment control module.
The information collection module 34 is configured to collect status information of the merchant sharing terminal, such as a program version, a system version, a program log, a device placement location, information of a merchant corresponding to the device, information of a unique identifier DeviceID of the device, an advertisement playing condition, an advertisement downloading progress, an information receiving status, a switch status of a screen, a volume status, an abnormal status, and an execution status of a command, and send the status information obtained by the information collection module 34 to the multimedia advertisement delivery platform in real time or periodically through the third network communication module 33.
The device control module 35 is configured to control a device state of the merchant sharing terminal, such as restarting, powering on/off, switching on/off, volume control, version upgrade, and the like. In this embodiment, the control signal of the device control module 35 is generated by the multimedia advertisement delivery platform, and the device status of the merchant sharing terminal is remotely controlled after receiving through the third network communication module 33. In other embodiments, the control signal may also be input from a signal input terminal of the merchant sharing terminal for field control.
In order to save traffic and avoid downloading concentration, the merchant sharing terminal is further provided with a terminal storage module 36 for storing data such as advertisement information and multimedia materials, and the advertisement is directly played by local data without consuming network resources after the advertisement is stored. In other embodiments, the merchant sharing terminal may not have a terminal storage module, and data such as advertisement information and multimedia materials displayed by the merchant sharing terminal may be transmitted in real time through the internet.
As shown in fig. 5, the embodiment of the present invention further provides a method for delivering multimedia advertisements, including:
step S101, obtaining the distribution situation of a multimedia advertisement position from a user terminal, wherein the multimedia advertisement position comprises a multimedia advertisement screen arranged on the advertisement position, and a network module and a position positioning module are arranged in the multimedia advertisement screen;
step S102, selecting release parameters of the multimedia advertisements according to the acquired distribution conditions;
step S103, obtaining an advertisement release request from a user terminal;
step S104, merchant sharing terminal control information is generated according to the advertisement publishing request and the equipment state of the merchant sharing terminal, and the content of the multimedia advertisement to be published is submitted to the multimedia advertisement delivery platform for auditing;
and step S105, after the verification is passed, the content of the multimedia advertisement to be distributed is distributed to the selected multimedia advertisement position, and fund settlement is carried out according to the final advertisement display state.
Specifically, the multimedia advertisement delivery platform obtains an advertisement release request from the user terminal, wherein the content of the advertisement release request comprises a plurality of multimedia advertisement materials to be released, play attributes, play time and play places.
And as the user of the invention comprises merchants with merchant sharing terminals and common users without merchant sharing terminals, the advertisement issuing request can be the issuing request of common commercial advertisements or the issuing request of shared advertisements for the merchants with merchant sharing terminals.
In this embodiment, the multimedia advertising platform performs validity checking on the content of the multimedia advertising materials (including but not limited to video, pictures, text, PDF, 3D modeling, etc.) of all the advertising orders, and validity checking of account registration information.
In other embodiments, the system may be submitted directly without auditing or submitted after auditing is completed off-line.
And the multimedia advertisement delivery platform generates merchant sharing terminal control information according to the advertisement release request and the equipment state of the merchant sharing terminal, and sends the merchant sharing terminal control information to the related merchant sharing terminal, so that the related merchant sharing terminal performs advertisement display.
In this embodiment, when the user makes an advertisement publishing request, information such as a multimedia advertisement material, a playing attribute, a playing time, a playing place and the like to be published is provided, but the corresponding merchant sharing terminal cannot play according to the requirements of the client in one hundred percent due to the reasons such as the playing time, faults and the like, so that the finally generated merchant sharing terminal control information has the content such as the last determined playing attribute, playing time, playing place and the like according to the equipment state of the merchant sharing terminal. The multimedia advertisement delivery platform 20 sends the finally determined merchant sharing terminal control information to the corresponding merchant sharing terminal, so that the corresponding merchant sharing terminal plays the advertisement according to the playing plan.
In other embodiments, the device status of the merchant sharing terminal may also be sent to the user terminal, and the user may modify the advertisement issuance request with reference to the device status of the merchant sharing terminal prior to submitting the advertisement issuance request. For example, the user can view information such as the position of all or part of merchant sharing terminals, advertisement playing arrangement and the like at the user terminal, so that the advertisement release request submitted by the user can be met to the greatest extent.
After merchant sharing terminal control information is generated according to the advertisement publishing request and the equipment state of the merchant sharing terminal, the multimedia advertisement delivery platform locks the time period corresponding to the merchant sharing terminal, and other users are prevented from repeatedly selecting the time period of the merchant sharing terminal. Specifically, the multimedia advertisement delivery platform calculates the effective time duration and the occupation condition of the time period of each day of all the sharing terminals, and updates the effective time duration and the occupation condition of the time period to the system storage module for storage in real time. The effective total duration of advertisements which can be received by each sharing terminal every day is fixed (for example, 8 hours per day, the time period is 10:00-18:00), the time period is decremented each time an advertisement order is received, the corresponding time period is occupied and recorded in a system memory module, when a certain time period is locked, other users can automatically filter out the time period when the server inquires the terminal with the locked time period through the system memory module, the user can not select the time period for advertisement delivery (for example, the A user selects 17:00-18:00 to release advertisements on the X terminal, the X terminal only has 8-1=7 hours, the other users in the locked state for 1 hour of the 17:00-18:00 time period can not select delivery freely for other users for the other 7 hours). So in order to avoid that advertisements put by the user due to the preemption of the time period by other users are not expected in the payment process, the to-be-paid state and the to-be-checked state can lock the time period selected by the user until the payment is successful and the checking is passed or the order is cancelled. After the audit is passed, the time period will be marked as occupied by the server and no longer available to any user.
And finally, according to the final advertisement display state, fund settlement is carried out. In this embodiment, after the advertisement order is generated, the number of merchant sharing terminals, the duration of each advertisement material, the date selected by the user and the like required by the order are summarized through the fund settlement module, and the amount of the order is calculated by combining a pricing algorithm and is fed back to the user terminal; after the advertisement order is played, the fund settlement module calculates the total time for effectively playing the order through a query system storage module, and then a settlement pricing algorithm calculates the actual amount, wherein the actual amount is generally smaller than or equal to the order amount, and the redundant part is returned to the user.
In other embodiments, the final advertisement display state can be obtained through the information fed back by the merchant sharing terminal, and then fund settlement is performed.
In summary, the embodiment of the invention has the following advantages:
1. the traditional advertisement space is upgraded by sharing the advertisement screen, so that a single advertisement space can serve a plurality of users and a plurality of types of users simultaneously.
2. The user can directly select the advertisement positions of the designated areas, the designated quantity and the designated positions to release through the shared advertisement platform, so that the method is more flexible and has stronger customization.
3. The time and the period of single advertisement release are limited, and the sharing of advertisement release can be truly realized.
4. The multimedia advertisement putting platform operators provide the sharing platform to obtain benefits based on the sharing mode, merchants participating in the sharing platform can share advertisements with other merchants for free, the benefits can be shared from the operators, advertisement users can receive convenient advertisement channels from the sharing platform, and the three parties achieve win-win. A step of
5. The advertisement release is more flexible, and the variety of advertisements supports advertisements with various formats.
6. The advertisement release is more accurate, and can be released to a specified industry or a specified area.
7. The advertising cost is low, and the threshold for advertising is low.
8. The merchant sharing terminal is simple to install, the equipment is diversified, and only the matched terminal program is required to be installed to access the Internet.
The foregoing is only a preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art, who is within the scope of the present invention, should make equivalent substitutions or modifications according to the technical scheme of the present invention and the inventive concept thereof, and should be covered by the scope of the present invention.

Claims (10)

1. A method for delivering multimedia advertisements, comprising:
acquiring the distribution condition of a multimedia advertisement position from a user terminal, wherein the multimedia advertisement position comprises a multimedia advertisement screen arranged on the advertisement position, and a network module and a position positioning module are arranged in the multimedia advertisement screen;
selecting release parameters of the multimedia advertisements according to the acquired distribution conditions;
acquiring an advertisement release request from a user terminal;
generating merchant sharing terminal control information according to the advertisement release request and the equipment state of the merchant sharing terminal, and submitting the content of the multimedia advertisement to be released to a multimedia advertisement release platform for auditing;
and after the verification is passed, the content of the multimedia advertisement to be distributed is distributed to the selected multimedia advertisement position, and fund settlement is carried out according to the final advertisement display state.
2. The method for delivering multimedia advertisements as recited in claim 1, further comprising: and after the advertisement release request from the user terminal is acquired, auditing the content of the advertisement release request.
3. The method of claim 1, wherein after generating merchant sharing terminal control information according to an advertisement distribution request and a device state of a merchant sharing terminal, the merchant sharing terminal control information includes merchant sharing terminal information of an advertisement to be played and a corresponding advertisement time, and the advertisement time corresponding to the merchant sharing terminal is locked.
4. The method for delivering multimedia advertisements of claim 1 wherein the distribution parameter selection comprises: and generating different merchant sharing terminal control information according to the different user types, so that the shared advertisement issued by the merchant with the merchant sharing terminal and the commercial advertisement issued by the common user without the merchant sharing terminal are displayed in different areas or at different times of the merchant sharing terminal.
5. A multimedia advertising platform, comprising:
the advertisement demand acquisition module acquires an advertisement release request from a user terminal, wherein the user comprises a merchant with a merchant sharing terminal and a common user without the merchant sharing terminal;
the advertisement issuing module generates merchant sharing terminal control information according to the advertisement issuing request and the equipment state of the merchant sharing terminal and sends the merchant sharing terminal control information to the related merchant sharing terminal, so that the related merchant sharing terminal performs advertisement display;
and the fund settlement module is used for performing fund settlement according to the final advertisement display state, wherein the advertisement expense issued by the merchant with the merchant sharing terminal is lower than the advertisement expense issued by the common user without the merchant sharing terminal.
6. The multimedia advertising platform as recited in claim 5, further comprising: and the auditing module is used for auditing the content of the advertisement release request after the advertisement release request from the user terminal is acquired.
7. The multimedia advertising platform of claim 5, further comprising a locking module, wherein the merchant sharing terminal control information comprises merchant sharing terminal information of an advertisement to be played and corresponding advertisement time after generating the merchant sharing terminal control information according to the advertisement publishing request and the device state of the merchant sharing terminal, and the advertisement time corresponding to the merchant sharing terminal is locked.
8. The multimedia advertising platform of claim 5, wherein different merchant sharing terminal control information is generated according to the user type so that the shared advertisement issued by the merchant with the merchant sharing terminal and the commercial advertisement issued by the ordinary user without the merchant sharing terminal are displayed in different areas or at different times of the merchant sharing terminal.
9. A multimedia advertising system, comprising: a merchant sharing terminal and the multimedia advertisement delivery platform according to any one of claims 5-8, wherein the merchant sharing terminal is provided with an advertisement display module and a third network communication module, and performs data interaction with the multimedia advertisement delivery platform through the third network communication module, and performs advertisement playing after receiving control information of the merchant sharing terminal; and the multimedia advertisement delivery platform generates merchant sharing terminal control information according to the advertisement release request of the user terminal and the equipment state of the merchant sharing terminal, and the merchant sharing terminal control information is sent to the merchant sharing terminal through the second network communication module.
10. The multimedia advertising system of claim 9, wherein the merchant sharing terminal further comprises a third network communication module through which the user's advertising needs are transmitted to the multimedia advertising screen.
CN202310854069.XA 2023-07-12 2023-07-12 Multimedia advertisement putting method, platform and system Pending CN116883074A (en)

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Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
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Publication Number Publication Date
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