CN116527954A

CN116527954A - Interaction method and device for live broadcasting room, computer equipment and storage medium

Info

Publication number: CN116527954A
Application number: CN202310544853.0A
Authority: CN
Inventors: 朱晓东
Original assignee: Guangzhou Boguan Information Technology Co Ltd
Current assignee: Guangzhou Boguan Information Technology Co Ltd
Priority date: 2023-05-15
Filing date: 2023-05-15
Publication date: 2023-08-01

Abstract

The embodiment of the application discloses an interaction method and device of a live broadcasting room, computer equipment and a storage medium. According to the scheme, the advertisement gift page is set in the live broadcasting platform and comprises a plurality of categories of advertisement gifts, when advertisement gift operation of a live broadcasting room audience on a live broadcasting interface is detected, the advertisement gift page can be displayed on the live broadcasting room interface, commodity information input pages are displayed on the live broadcasting room interface through selective gift operation of the live broadcasting room audience on the advertisement gifts, and then according to commodity information input by the live broadcasting room audience on the commodity information input pages, advertisement information of target commodities needing to be advertised in the live broadcasting room is determined, and then advertisement information is displayed on the live broadcasting room interface, so that the purpose of advertising commodity advertisement of the advertisement gifts is achieved. Therefore, advertising camping in the live broadcasting process of the live broadcasting room can be improved.

Description

Interaction method and device for live broadcasting room, computer equipment and storage medium

Technical Field

The present invention relates to the field of computer technologies, and in particular, to an interaction method and apparatus for a live broadcast room, a computer device, and a storage medium.

Background

With the rapid development of the live broadcast industry, in the continuous expansion of live broadcast audiences, the participation of users is higher and higher when a host broadcast is used for live broadcast. During live events of the anchor, the audience user may interact with the anchor, such as sending a barrage, giving the anchor a gift, etc. Wherein the valuable gift is one of the main revenue sources of the anchor and is also one of the important revenue sources of the live platform. On the other hand, the anchor may also obtain revenue by placing advertisements in the living room.

In the related technology, a host and an advertiser user conduct advertisement recommendation for the advertiser in a live broadcast room in a private transaction mode, so that the live broadcast platform loses the revenue of an advertisement delivery part, and the income of the live broadcast platform is influenced.

Disclosure of Invention

The embodiment of the application provides an interaction method, an interaction device, computer equipment and a storage medium of a live broadcasting room, which can improve advertising camping in the live broadcasting process of the live broadcasting room.

The embodiment of the application provides an interaction method of a live broadcasting room, which is applied to a terminal, and comprises the following steps:

in response to an advertising gift operation of the living room viewer for the living room interface, displaying an advertising gift page including an advertising gift control;

Responding to the triggering operation of the advertisement gift control, and displaying an advertisement information editing page;

responding to the editing operation of the advertisement information editing page, and acquiring commodity information of target commodities needing to be advertised in a live broadcasting room;

and responding to the advertisement gift payment operation of the target commodity, sending the commodity information to a server so as to trigger the server to display the advertisement information of the target commodity based on the commodity information on the live broadcasting room interface.

The embodiment of the application also provides another interaction method of the live broadcasting room, which is applied to the server and comprises the following steps:

receiving commodity information of target commodities needing to be advertised in a live broadcasting room, which is sent by a terminal;

acquiring a commodity template diagram corresponding to the target commodity, and attaching the commodity picture in the commodity information to the commodity template diagram to obtain the advertisement information of the target commodity;

and adding the advertisement information to a live broadcasting room interface corresponding to the live broadcasting room for displaying.

Correspondingly, the embodiment of the application also provides an interaction device of the live broadcasting room, which is applied to the terminal, and the device comprises:

a first display unit for displaying an advertisement gift page in response to an advertisement gift operation of a living room audience for a living room interface, the advertisement gift page including an advertisement gift control;

The second display unit is used for responding to the triggering operation of the advertisement gift control and displaying an advertisement information editing page;

a first acquisition unit configured to acquire commodity information of a target commodity to be advertised in a live broadcasting room in response to an editing operation for the advertisement information editing page;

and the first sending unit is used for responding to the advertisement gift payment operation of the target commodity and sending the commodity information to a server so as to trigger the server to display the advertisement information of the target commodity on the basis of the commodity information at the live broadcasting room interface.

Correspondingly, the embodiment of the application also provides an interaction device of the live broadcasting room, which is applied to the server and comprises the following components:

the first receiving unit is used for receiving commodity information of target commodities which are sent by the terminal and need to be advertised in the live broadcasting room;

the second acquisition unit is used for acquiring a commodity template diagram corresponding to the target commodity, and attaching the commodity picture in the commodity information to the commodity template diagram to obtain the advertisement information of the target commodity;

and the third display unit is used for adding the advertisement information to the interface of the live broadcasting room corresponding to the live broadcasting room for display.

Correspondingly, the embodiment of the application also provides a computer device, which comprises a memory, a processor and a computer program stored on the memory and capable of running on the processor, wherein the processor executes the interaction method of the live broadcasting room provided by any embodiment of the application.

Correspondingly, the embodiment of the application also provides a storage medium, wherein the storage medium stores a plurality of instructions, and the instructions are suitable for being loaded by a processor to execute the interaction method of the live broadcasting room.

According to the embodiment of the application, the advertisement gift page is set in the live broadcasting platform and comprises a plurality of categories of advertisement gifts, when advertisement gift operation of a live broadcasting room audience on a live broadcasting interface is detected, the advertisement gift page can be displayed on the live broadcasting room interface, commodity information input pages are displayed on the live broadcasting room interface through selective gift operation of the live broadcasting room audience on the advertisement gifts, and then according to commodity information input by the live broadcasting room audience on the commodity information input pages, advertisement information of target commodities needing to be advertised in the live broadcasting room is determined, and then advertisement information is displayed on the live broadcasting room interface, so that the purpose of advertising commodity advertisement is delivered by the live broadcasting room. Therefore, advertising camping in the live broadcasting process of the live broadcasting room can be improved.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are needed in the description of the embodiments will be briefly introduced below, it being obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

Fig. 1 is a flow chart of an interaction method of a live broadcast room provided in an embodiment of the present application.

Fig. 2 is an application scenario schematic diagram of an interaction method of a live room provided in an embodiment of the present application.

Fig. 3 is an application scenario schematic diagram of another interaction method between live rooms provided in an embodiment of the present application.

Fig. 4 is an application scenario schematic diagram of another interaction method between live rooms provided in the embodiment of the present application.

Fig. 5 is an application scenario schematic diagram of another interaction method between live rooms provided in the embodiment of the present application.

Fig. 6 is an application scenario schematic diagram of another interaction method between live rooms provided in an embodiment of the present application.

Fig. 7 is an application scenario schematic diagram of another interaction method between live rooms provided in the embodiment of the present application.

Fig. 8 is an application scenario schematic diagram of another interaction method between live rooms provided in an embodiment of the present application.

Fig. 9 is an application scenario schematic diagram of another interaction method between live rooms provided in the embodiment of the present application.

Fig. 10 is a flowchart of another interaction method between live rooms according to an embodiment of the present application.

Fig. 11 is a flowchart of another interaction method between live rooms provided in the embodiment of the present application.

Fig. 12 is a block diagram of an interaction device of a live broadcast room according to an embodiment of the present application.

Fig. 13 is a block diagram of another interaction device in a living room according to an embodiment of the present application.

Fig. 14 is a schematic structural diagram of a computer device according to an embodiment of the present application.

Detailed Description

The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all, of the embodiments of the present application. All other embodiments, which can be made by those skilled in the art based on the embodiments herein without making any inventive effort, are intended to be within the scope of the present application.

The embodiment of the application provides an interaction method and device of a live broadcasting room, a storage medium and computer equipment. Specifically, the interaction method of the live broadcasting room in the embodiment of the application may be executed by a computer device, where the computer device may be a server or other device. The server may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs, basic cloud computing services such as big data and artificial intelligent platforms.

For example, the computer device may be a terminal that displays an advertising gift page that includes an advertising gift control in response to an advertising gift operation by a living room viewer for a living room interface; responding to the triggering operation for the advertisement gift control, and displaying an advertisement information editing page; responding to the editing operation of the advertisement information editing page, and acquiring commodity information of target commodities needing to be advertised in the live broadcasting room; and sending commodity information to the server in response to the advertisement gift payment operation of the target commodity so as to trigger the server to display the advertisement information of the target commodity based on the commodity information at the live broadcasting room interface.

Or,

the computer device may be a server that receives commodity information of a target commodity that needs to be advertised in a live broadcast room, which is sent by a terminal; acquiring a commodity template diagram corresponding to the target commodity, and attaching the commodity picture in the commodity information to the commodity template diagram to obtain advertisement information of the target commodity; and adding the advertisement information to a corresponding live broadcasting room interface of the live broadcasting room for display.

Based on the above problems, the embodiments of the present application provide an interaction method, an interaction device, a computer device and a storage medium for a live broadcast room, which can improve advertising camping in the live broadcast process of the live broadcast room.

The following will describe in detail. The following description of the embodiments is not intended to limit the preferred embodiments.

The embodiment of the application provides an interaction method of a live broadcasting room, which can be executed by a terminal or a server.

Referring to fig. 1, fig. 1 is a flow chart of an interaction method of a live broadcast room according to an embodiment of the present application. The specific flow of the interaction method of the live broadcasting room can be as follows:

101. and displaying an advertisement gift page in response to the advertisement gift operation of the living room audience for the living room interface.

In the embodiment of the application, a live broadcasting room audience refers to a user who enters a live broadcasting room to watch live broadcasting, a live broadcasting room interface is used for displaying live broadcasting video pictures of the live broadcasting room, the live broadcasting room interface can be displayed through a terminal, specifically, the terminal can be provided with a live broadcasting client, the user can start the live broadcasting client through the terminal, and the user can select the live broadcasting room to enter so that the terminal can display the live broadcasting room interface.

The live broadcast room interface can also be used for interaction between a user and the live broadcast room, such as chatting, praying, gift sending and the like between a viewer in the live broadcast room and a host of the live broadcast room. In particular, the live room interface may be provided with one or more operation controls through which a live room viewer may interact with the live room.

Wherein, the advertisement gift operation refers to an operation that a viewer of a living room gives an advertisement gift at the living room.

In the embodiment of the application, the advertisement gift is newly added in the live broadcast platform, and the audience in the live broadcast room can trigger the aim of putting advertisements in the live broadcast room by giving the advertisement gift to the live broadcast room.

For example, a viewer at a living room may be an advertiser who needs to place an advertisement at the living room, and the advertiser may enter the living room to select advertisement gifts for presentation to the living room, so that the advertisement may be placed at the living room.

Specifically, when detecting an operation that a live-room viewer presents an advertisement gift on a live-room interface, an advertisement gift page may be displayed on the live-room interface, and the advertisement gift page may be used to select an advertisement gift to be presented. Wherein, the advertisement gift page can comprise an advertisement gift control, and the selection operation of the advertisement gift control by the audience in the living broadcast room can be used for selecting advertisement gifts needing to be presented.

In some embodiments, to meet the gift requirements of the living room audience, the step of "displaying an advertising gift page in response to the living room audience's advertising gift operation for the living room interface" may include the following operations:

Responding to the triggering operation of the audience of the living broadcast room on the gift identification, and displaying a gift presentation page on the living broadcast room interface;

and responding to the triggering operation for the advertisement gift identification, and displaying an advertisement gift page.

Wherein the live room interface may include a gift identification that may be used to trigger the display of a gift presentation page at the live room interface.

For example, referring to fig. 2, fig. 2 is an application scenario schematic diagram of an interaction method between live rooms according to an embodiment of the present application. FIG. 2 illustrates a live room interface presented by a terminal of a viewer user of a live room displaying live video pictures of the live room, and notification messages of the live room, such as "welcome live room to XXX-! ", the live room interface is also provided with a gift identification.

In particular, the gift certificate may be used to give the audience at the living room to the living room. When the touch operation of the audience of the living broadcast room on the gift identification is detected, the display of the gift giving page on the living broadcast room interface can be triggered. The touch operation includes, but is not limited to, clicking, pressing, sliding, and the like.

For example, referring to fig. 3, fig. 3 is a schematic application scenario diagram of another interaction method between live rooms according to an embodiment of the present application. In the living room interface shown in fig. 3, a gift gifting page is displayed, which includes an advertising gift identification that can be used to trigger the display of the advertising gift page.

In some embodiments, the gift gifting page may also include a conventional gift identification, which may be used to trigger the display of the conventional gift page.

For example, referring to fig. 4, fig. 4 is a schematic application scenario diagram of another interaction method between live rooms according to an embodiment of the present application. When the touch operation of the audience in the living broadcast room on the gift identification in fig. 2 is detected, a gift giving page can be displayed in the living broadcast room interface, wherein the gift giving page comprises the advertisement gift identification and the conventional gift identification.

If the audience in the living broadcast room needs to give a conventional gift (i.e. a virtual gift provided by a living broadcast platform) to the living broadcast room, touch operation can be performed on the conventional gift identifier to trigger the display of a conventional gift page on the living broadcast room interface, wherein the conventional gift page can comprise a plurality of conventional gifts; if the audience in the living broadcast room needs to give advertisement gifts to the living broadcast room, namely, needs to put advertisements in the living broadcast room, touch operation can be performed on the advertisement gifts so as to trigger the display of the advertisement gifts on the living broadcast room interface.

For example, referring to fig. 5, fig. 5 is a schematic application scenario diagram of another interaction method between live rooms according to an embodiment of the present application. In the living room interface shown in fig. 5, an advertisement gift page is displayed, wherein the advertisement gift page comprises an advertisement gift control, and the advertisement gift can be selected for gift through triggering operation of the advertisement gift control.

In some embodiments, advertising gifts may be categorized according to actual items, one for each item category. Wherein the actual article refers to an article that can be advertised in a living room. For example, the actual items may include: lipstick, package, mouse, keyboard etc. then can confirm lipstick class advertisement gift, package class advertisement gift, mouse class advertisement gift and keyboard class advertisement gift etc. and then according to every advertisement gift generation an advertisement gift control, then the advertisement gift page can include a plurality of advertisement gift controls, and an advertisement gift control corresponds the advertisement gift of a category.

For example, referring to fig. 6, fig. 6 is a schematic application scenario diagram of another interaction method between live rooms according to an embodiment of the present application. In the living room interface shown in fig. 6, an advertisement gifts page is displayed, the advertisement gifts page includes a plurality of advertisement gifts controls, which are in turn from left to right: lipstick type advertisement gift control, package type advertisement gift control, mouse type advertisement gift control, and keyboard type advertisement gift control.

Each advertisement gift control includes a corresponding advertisement gift icon and the number of virtual resources required for presenting the advertisement gift, where the virtual resources may be used for trading in a live platform, for example, the virtual resources may be virtual coins used by the live platform, etc. For example, in FIG. 6, the lipstick-based advertising gift control includes a lipstick icon and the amount of virtual resources that would be spent for the gift of the lipstick advertisement is: 10 virtual coins.

In some embodiments, the advertisement gifts page includes a plurality of advertisement gifts controls, and the audience in the living room can select the advertisement gifts control corresponding to the commodity to be advertised to perform touch operation. For example, in fig. 6, a viewer in a living broadcast room wants to put an advertisement of a package type commodity in the living broadcast room, and a touch operation may be performed on a package type advertisement gift control to trigger a gift operation on a package type advertisement gift. In the embodiment of the application, the advertisement gift control of the advertisement gift page is not limited to the above category, and may also include advertisement gift controls corresponding to more kinds of commodities.

102. And responding to the triggering operation for the advertisement gift control, displaying an advertisement information editing page.

Specifically, when the triggering operation of the advertisement gift control by the audience in the live broadcasting room is detected, an advertisement information editing page can be displayed on the live broadcasting room interface. The advertisement information editing page can be used for the audience in the living broadcast room to edit commodity information needing advertisement.

For example, referring to fig. 7, fig. 7 is a schematic application scenario diagram of another interaction method between live rooms according to an embodiment of the present application. In the live room interface shown in fig. 7, an advertisement information editing page is displayed, which can be used for the live room viewer to edit commodity information of the put advertisement. The advertisement information editing page can be provided with a first input control, a second input control, a gift confirmation control and the like, wherein the first input control and the second input control can be used for inputting different information of the commodity for putting advertisements, and the gift confirmation control comprises a text prompt for confirming gift, so that audience users in a living broadcast room can confirm gift of advertisements through the gift confirmation control.

103. And acquiring commodity information of target commodities needing to be advertised in the live broadcasting room in response to editing operation of an advertisement information editing page.

In some embodiments, in order to facilitate the audience user in the living broadcasting room to edit the commodity information of the advertisement, the step of "responding to the editing operation for the advertisement information editing page to obtain the commodity information of the target commodity to be advertised in the living broadcasting room" may include the following operations:

and responding to the picture input operation aiming at the first input control, acquiring the commodity picture of the target commodity to be advertised, and obtaining commodity information.

The first input control may be used for inputting commodity pictures corresponding to advertisement gift categories. Specifically, the audience in the living broadcast room can upload commodity pictures by performing picture input operation on the first input control. When uploading commodity pictures, the audience in the living broadcast room can select to upload pictures from the local album of the terminal or select pictures from the internet to upload.

For example, a picture input operation for a first input control may include: and detecting touch operation on the first input control, and jumping to the terminal local album interface, wherein pictures can be selected from the album interface and uploaded to the live broadcast platform.

For another example, a picture input operation for the first input control may include: and detecting touch operation on the first input control, jumping to a picture searching webpage interface, searching pictures from the picture searching webpage interface, and then selecting the pictures to upload to the live broadcast platform.

For example, a live house audience selects a lipstick type advertisement gift control on an advertisement gift page, and after displaying an advertisement information editing page, a lipstick picture, such as a lipstick propaganda picture, etc., to be advertised can be input through a first input control of the advertisement information editing page.

Specifically, according to commodity pictures input by the audience of the living broadcast room aiming at the picture input operation of the first input control, obtaining commodity pictures of target commodities needing to be advertised in the living broadcast room as commodity information, wherein the target commodities are the objects contained in the commodity pictures.

In some embodiments, to improve the advertising efficiency of delivering advertisements in a living room, after the step of displaying the advertisement information editing page, the following steps may be further included:

and responding to the link input operation aiming at the second input control, acquiring the commodity link of the target commodity.

Wherein the second input control may be used to input a merchandise link. Specifically, the audience in the living broadcast room can input commodity links by performing link input operation on the second input control.

For example, a live house viewer may select a lipstick type advertisement gift control on an advertisement gift page, and after displaying an advertisement information edit page, may input a lipstick link to which an advertisement needs to be put through a second input control of the advertisement information edit page.

The commodity link may be a jump link of a purchase page of the target commodity or a jump link of a detail introduction page of the target commodity, and the commodity link may be used for displaying the purchase page or the detail introduction page of the target commodity on a live broadcasting room interface.

In some embodiments, the merchandise links may be merchandise page links within a live platform, or may be merchandise page links of other third party platforms, or the like.

104. And sending commodity information to the server in response to the advertisement gift payment operation of the target commodity so as to trigger the server to display the advertisement information of the target commodity based on the commodity information at the live broadcasting room interface.

In some embodiments, when the audience member of the living broadcasting room edits the merchandise information, the gift advertisement may be further confirmed, and the step of "transmitting the merchandise information to the server in response to the advertisement gift payment operation for the target merchandise" may include the following operations:

And responding to the triggering operation of the gift confirming control, paying virtual resources required by advertising the target commodity, and sending commodity information to the server.

Specifically, when the touch operation of the audience at the living broadcast room on the gift confirmation control is detected, virtual resources required by the gift advertisement can be paid, for example, the target commodity can be lipstick, the virtual resources required by the lipstick type advertisement gift can be 10 virtual coins, and then 10 virtual coins can be paid to finish the gift of the advertisement gift. By giving advertisements to the living room with advertisement gifts, the advertising campaigns of the living platform can be increased.

The merchandise information of the target merchandise may be transmitted to the server after the gift is completed, such that the server displays an advertisement of the target merchandise at the live room interface based on the merchandise information of the target merchandise.

In some embodiments, to further increase the advertising campaigns of the live platform and the advertising needs of advertisers, the advertising duration of the merchandise in the live room may be set. Specifically, the advertiser can choose to pay different virtual resources to choose different advertisement delivery durations of the commodity in the living broadcast room, wherein the larger the number of virtual resources paid, the longer the advertisement delivery duration.

In some embodiments, to verify the security of the commodity link, before the step of "transmitting commodity information to the server to trigger the server to display advertisement information of the commodity based on the commodity information at the live room interface", the method may further include the steps of:

sending the commodity link to a server so that the server can carry out safety verification on the commodity link to obtain verification information of the commodity link;

and if the verification information indicates that the verification is passed, executing the step of sending commodity information to the server so as to trigger the server to display the advertisement information of the target commodity based on the commodity information at the live broadcasting room interface.

Specifically, after acquiring the commodity link input by the audience in the live broadcasting room on the advertisement editing page, the commodity link can be sent to the server, so that the security of the commodity link is checked through the server, whether the commodity link is a security link is detected, and verification information of the commodity link is obtained. The verification information can include verification passing or verification failing, and the verification passing is that the commodity link is a safety link, so that the commodity link can be accessed; and verifying that the commodity link is not passed, namely, the commodity link is not a secure link, and prohibiting access to the commodity link.

If the verification information indicates that the verification is passed, the step of sending commodity information to the server can be continuously executed to trigger the server to display the advertisement information of the target commodity based on the commodity information at the live broadcasting room interface, so that the safety of accessing the commodity link by audience users of the live broadcasting room through the terminal is improved, and the user loss is avoided.

In some embodiments, after the server displays the advertisement information of the target commodity on the live broadcast room interface based on the commodity information, the live broadcast room interface displayed by the terminal includes the advertisement information of the target commodity, so as to promote exposure of the advertisement commodity, the method may further include the following steps:

and responding to triggering operation of advertisement information displayed on the live broadcasting room interface, and displaying a commodity information display page corresponding to the commodity link on the live broadcasting room interface.

Specifically, when the triggering operation of the audience in the living broadcast room on the advertisement information displayed on the living broadcast room interface is detected, a commodity information display page corresponding to the commodity link can be displayed on the living broadcast room interface, and the commodity information display page can display more detailed information of the target commodity, so that a user can know the commodity conveniently, and the aim of exposing the advertisement of the target commodity is fulfilled. The commodity information display page can be a purchasing page of the target commodity or a detailed introduction page of the target commodity.

For example, referring to fig. 8, fig. 8 is an application scenario schematic diagram of another interaction method between live rooms provided in an embodiment of the present application. In the direct broadcasting room interface shown in fig. 8, advertisement information of the target commodity is displayed, and the advertisement information may be a commodity picture of the target commodity.

Further, referring to fig. 9, fig. 9 is a schematic application scenario diagram of another interaction method between live rooms according to an embodiment of the present application. And when detecting that the user in the live broadcasting room carries out touch operation on the advertisement information, displaying a commodity information display page corresponding to the commodity link on the interface in the live broadcasting room.

In some embodiments, the living room viewer performing the advertising gift may also change the display position of the advertising information on the living room interface, and the method may further include the steps of:

responding to the mobile operation of the advertisement information displayed on the interface of the living broadcast room, and acquiring mobile operation information;

and sending the mobile operation information to the server so that the server updates the display position of the advertisement information on the live broadcasting room interface according to the mobile operation information.

Specifically, when detecting a moving operation of the advertisement information displayed on the live broadcast room interface by the live broadcast room audience, the moving operation information may be acquired, for example, the moving operation information may include a moving direction, a moving distance, and the like. Further, the mobile operation information is sent to the server, so that the server updates the display position of the advertisement information on the live broadcasting room interface according to the mobile operation information. Thereby meeting the requirement of changing the display position of advertisement information by audience in living broadcast room.

The embodiment of the application discloses an interaction method of a live broadcasting room, which comprises the following steps: in response to an advertising gift operation of the living room viewer for the living room interface, displaying an advertising gift page including an advertising gift control; responding to the triggering operation for the advertisement gift control, and displaying an advertisement information editing page; responding to the editing operation of the advertisement information editing page, and acquiring commodity information of target commodities needing to be advertised in the live broadcasting room; and sending commodity information to the server in response to the advertisement gift payment operation of the target commodity so as to trigger the server to display the advertisement information of the target commodity based on the commodity information at the live broadcasting room interface. Therefore, the operation of advertising by advertisers in a live broadcast room can be simplified, and meanwhile, the advertising campaigns of the live broadcast platform are improved.

Referring to fig. 10, fig. 10 is a flow chart of another interaction method between live rooms according to an embodiment of the present application. The specific flow of the interaction method of the live broadcasting room can be as follows:

201. And receiving commodity information of the target commodity which is required to be advertised in the live broadcasting room and is sent by the terminal.

The target commodity refers to an article which needs to be advertised in the living broadcast room when the audience of the living broadcast room advertises the gift, and commodity information can comprise commodity pictures of the target commodity.

202. And acquiring a commodity template diagram corresponding to the target commodity, and attaching the commodity picture in the commodity information to the commodity template diagram to obtain the advertisement information of the target commodity.

In this embodiment of the present application, a plurality of sample commodity template diagrams may be preset according to a plurality of advertisement gifts, and the sample commodity template diagrams may be commodity white-base template diagrams corresponding to the advertisement gifts. For example, the advertising gift may include: the lipstick type advertisement gift, the package type advertisement gift, the keyboard type advertisement gift and the like can design different template commodity template diagrams according to different types of advertisement gift, for example, the designed sample commodity template diagram can be a white background template diagram of a lipstick shape and the like aiming at the lipstick type advertisement gift.

Specifically, the acquiring the commodity template map corresponding to the target commodity may be: and determining a sample commodity template diagram corresponding to the advertisement gift of the category to which the target commodity belongs from the plurality of sample commodity template diagrams, and taking the sample commodity template diagram as a commodity template diagram corresponding to the target commodity.

Wherein, the commodity picture attaching value commodity template diagram in commodity information can be: and extracting commodity images in the commodity pictures, attaching the commodity images to a white background template area in the commodity template picture, and obtaining propaganda pictures of the target commodity after size adjustment, wherein the propaganda pictures are used as advertisement information of the target commodity.

203. And adding the advertisement information to a corresponding live broadcasting room interface of the live broadcasting room for display.

Specifically, the advertisement information is put into the live stream of the live broadcasting room, so that the interface of the live broadcasting room displays the advertisement information of the target commodity.

In some embodiments, the live room interface may display a live room image, and in order to avoid the blocking of the live image by the advertisement information, the step of adding the advertisement information to the live room interface corresponding to the live room for display may include the following operations:

identifying a display area of a host user in a live broadcasting room interface;

and adding the advertisement information to an area outside the display area in the interface of the living broadcast room for display.

Specifically, a live video picture of the live broadcast room interface is identified, and an image area of a host user in the live video picture is determined, so that a display area of the host user in the live broadcast room interface is determined.

Furthermore, the advertisement information is placed in an area outside the display area of the anchor user in the live broadcasting room interface for display, so that the shielding of the anchor user image is avoided.

In some embodiments, to verify the security of the merchandise link entered by the audience at the living room, the method may further comprise the steps of:

receiving commodity links of target commodities sent by a terminal;

and carrying out safety verification on the commodity link to obtain verification information of the commodity link.

Specifically, receiving a commodity link of a target commodity input by a user of a live broadcasting room audience sent by a terminal, carrying out safety verification on the commodity link, and detecting whether the commodity link is a safety link or not, thereby obtaining verification information of the commodity link.

In some embodiments, to inform the audience of the living room that the user has completed the advertisement gift, the method may further include the steps of:

and if the verification information indicates that verification is passed, playing the gift special effect animation corresponding to the target commodity on the interface of the living broadcast room.

Specifically, if the verification information indicates that verification is passed, the gift special effect animation corresponding to the target commodity can be played on the live broadcasting room interface, then the advertisement information of the target commodity is put in the live broadcasting room interface, and the audience user in the live broadcasting room is informed of completing commodity advertisement putting corresponding to the advertisement gift.

In some embodiments, to facilitate the direct-broadcast room viewer of the advertising gift to alter the display location of the advertising information on the direct-broadcast room interface, the method may further comprise the steps of:

receiving mobile operation information which is sent by a terminal and aims at an interface of a live broadcasting room for advertisement information;

determining the position of the advertisement information after the movement of the interface of the living broadcast room based on the movement operation information;

and updating the advertisement information to the moved position for display.

The mobile operation information may include a mobile azimuth, a mobile distance, and the like, and the server may determine a post-mobile position of the advertisement information displayed on the live broadcast room interface according to the mobile azimuth and the mobile distance, and update the advertisement information to the post-mobile position for display.

The embodiment of the application discloses an interaction method of a live broadcasting room, which comprises the following steps: receiving commodity information of target commodities needing to be advertised in a live broadcasting room, which is sent by a terminal; acquiring a commodity template diagram corresponding to the target commodity, and attaching the commodity picture in the commodity information to the commodity template diagram to obtain advertisement information of the target commodity; and adding the advertisement information to a corresponding live broadcasting room interface of the live broadcasting room for display. Therefore, advertising camping in the live broadcasting process of the live broadcasting room can be improved.

Based on the foregoing, the following will further illustrate the interaction method of the live broadcasting room of the present application by way of example. Referring to fig. 11, fig. 11 is a flow chart of another interaction method of a live broadcast room provided in the embodiment of the present application, taking an example that the interaction method of the live broadcast room is applied to interaction between a terminal and a server, a live broadcast room interface is provided through the terminal, and the live broadcast room interface includes live video frames and advertisement gift icons of a target live broadcast room, and the specific flow may be as follows:

301. and the terminal responds to the touch operation of the advertiser user on the advertisement gift icon, and displays an advertisement gift page on the live broadcasting room interface.

In embodiments of the present application, an advertising gift icon is newly added in the live room interface, which can be used to trigger an advertising gift operation at the target live room.

Wherein advertiser users refer to viewer users who need to put advertisements in a target living room, i.e., users who make advertisement gifts.

For example, when a touch operation of the advertisement gift icon by the advertiser user at the live-room interface is detected, an advertisement gift page is displayed at the live-room interface, and the advertisement gift page may include a plurality of advertisement gift controls, one of which corresponds to each advertisement gift.

302. And the terminal responds to the touch operation of the advertiser user on the advertisement gift control in the advertisement gift page, and displays the advertisement information editing page on the live broadcasting room interface.

Specifically, when the touch operation of the advertiser user on the advertisement gift control in the advertisement gift page is detected, the advertisement information editing page is displayed on the live broadcasting room interface. The advertisement information editing page can be used for inputting commodity information such as commodity pictures, commodity links and the like which need to be put in advertisements by advertisers.

303. And the terminal responds to the editing operation of the advertiser user aiming at the advertisement information editing page to acquire commodity information of the target commodity to be advertised.

The advertisement information editing page may include a picture input control and a link input control, and when detecting a picture input operation of an advertiser user on the picture input control, obtains an input commodity picture, and when detecting a link input operation of the advertiser user on the link input control, obtains an input commodity link, and obtains commodity information of a target commodity to be advertised based on the commodity picture and the commodity link.

304. And the terminal sends commodity information to the server.

Specifically, after the terminal obtains the commodity information input by the advertiser user, the commodity information can be sent to the server through the gift sending operation of the advertiser user on the advertisement information editing page.

305. And the server verifies the commodity link in the commodity information to carry out safety verification, and a safety verification result is obtained.

In the embodiment of the application, after receiving the commodity information sent by the terminal, the server can perform security verification on the commodity link in the commodity information to obtain a security verification result of the commodity link.

The security check result may include that the check passes or the check fails, the check passes indicating that the commodity link is secure and the check fails indicating that the commodity link is not secure.

306. If the security check result indicates that the check is passed, the server plays the gift special effect animation of the advertisement gift on the interface of the living broadcast room, and generates an advertisement propaganda picture of the target commodity according to the commodity picture in the commodity information.

Specifically, if the security verification result indicates that verification is passed, the server may control the display of the gift special effect animation of the advertisement gift corresponding to the target commodity on the live broadcasting room interface.

The generating the advertisement propaganda picture of the target commodity according to the commodity picture in the commodity information can comprise: and the server attaches the commodity image in the commodity picture to the template picture corresponding to the advertisement gift class to which the target commodity belongs, so that the advertisement propaganda picture of the target commodity is obtained.

307. And the server adds the advertisement propaganda picture to the interface of the living broadcast room for display.

Specifically, the server places the advertisement propaganda picture of the target commodity in the live broadcast stream of the target live broadcast room, and the main broadcasting portrait in the live broadcast stream is put on the advertisement propaganda picture to avoid the advertisement propaganda picture shielding the main broadcasting portrait, so that the interface of the live broadcast room can display the advertisement propaganda picture of the target commodity, and the aim of putting the advertisement of the target commodity in the target live broadcast room is fulfilled.

308. And the terminal responds to the mobile operation of the advertiser user on the advertisement propaganda diagram displayed on the live broadcasting room interface, acquires the mobile operation information and sends the mobile operation information to the server.

In embodiments of the present application, an advertiser user may adjust the display location of an advertisement campaign on a live room interface. Specifically, when detecting a mobile operation of an advertiser user on an advertisement poster displayed on a live room interface, mobile operation information of the mobile operation may be obtained, and then the mobile operation information is sent to a server.

309. The server updates the display position of the advertisement poster at the live room interface based on the mobile operation information.

Specifically, after the server receives the mobile operation information sent by the terminal, the display position of the advertisement propaganda picture after the movement of the interface of the living broadcast room can be determined according to the mobile operation information, so that the display position of the advertisement propaganda picture on the interface of the living broadcast room is adjusted.

310. And the terminal responds to the touch operation of the audience user of the target living broadcast room on the advertisement propaganda diagram displayed on the living broadcast room interface, and displays the commodity detail page corresponding to the commodity link on the living broadcast room interface.

In the embodiment of the application, in order to improve the exposure degree of advertisement putting in a living broadcast room and facilitate audience users in the living broadcast room to conveniently view the detail information of advertisement goods, the audience users in a target living broadcast room can jump and display the commodity detail page of the target commodity on the living broadcast room interface through the operation of displaying the advertisement propaganda diagram on the living broadcast room interface.

For example, when a touch operation of an advertisement propaganda diagram displayed on a living broadcast room interface by a target living broadcast room audience user is detected, an article detail page corresponding to an article link is displayed on the living broadcast room interface, and more detailed information of the target article can be displayed on the article detail page.

The embodiment of the application discloses an interaction method of a live broadcasting room, which comprises the following steps: the terminal responds to the touch operation of the advertiser user aiming at the advertisement gift icon, displays an advertisement gift page on a live broadcasting room interface, responds to the touch operation of the advertiser user aiming at the advertisement gift control in the advertisement gift page, displays an advertisement information editing page on the live broadcasting room interface, responds to the editing operation of the advertiser user aiming at the advertisement information editing page, acquires commodity information of target commodities to be advertised, and sends the commodity information to a server; the server checks commodity links in commodity information to carry out safety check, a safety check result is obtained, if the safety check result indicates that the check is passed, the server plays gift special animation of the advertisement gift on the live broadcasting room interface, generates an advertisement propaganda picture of the target commodity according to commodity pictures in the commodity information, and adds the advertisement propaganda picture to the live broadcasting room interface to display; the terminal responds to the mobile operation of the advertiser user on the advertisement propaganda diagram displayed on the live broadcasting room interface, acquires mobile operation information and sends the mobile operation information to the server; the server updates the display position of the advertisement propaganda picture on the live broadcasting room interface based on the mobile operation information; the terminal responds to the touch operation of the audience user of the target living broadcast room on the advertisement propaganda diagram displayed on the living broadcast room interface, and displays the commodity detail page corresponding to the commodity link on the living broadcast room interface, so that the advertiser user of the living broadcast room carries out gift sending operation based on the advertisement gift, the purpose of advertising gift to achieve the aim of advertising in the living broadcast room is achieved, the user gift sending operation is facilitated, and meanwhile, the convenience of advertising is improved.

In order to facilitate better implementation of the interaction method of the live broadcasting room provided by the embodiment of the application, the embodiment of the application also provides an interaction device of the live broadcasting room based on the interaction method of the live broadcasting room. The meaning of the nouns is the same as that in the interaction method of the live broadcasting room, and specific implementation details can be referred to the description in the embodiment of the method.

Referring to fig. 12, fig. 12 is a block diagram of an interaction device of a live broadcast room, which is applied to a terminal and includes:

a first display unit 401 for displaying an advertisement gift page in response to an advertisement gift operation of a living room viewer for a living room interface, the advertisement gift page including an advertisement gift control;

a second display unit 402 for displaying an advertisement information editing page in response to a trigger operation for the advertisement gift control;

a first obtaining unit 403 for obtaining commodity information of a target commodity to be advertised in a living broadcast room in response to an editing operation for the advertisement information editing page;

and a first sending unit 404, configured to send the commodity information to a server in response to an advertisement gift payment operation on the target commodity, so as to trigger the server to display the advertisement information of the target commodity based on the commodity information at the live broadcasting room interface.

In some embodiments, the first display unit 401 may include:

the first display subunit is used for responding to the triggering operation of the audience of the living broadcast room on the gift identification, and displaying a gift presentation page on the living broadcast room interface, wherein the gift presentation page comprises an advertisement gift identification;

and the second display subunit is used for responding to the triggering operation for the advertisement gift identification and displaying the advertisement gift page.

In some embodiments, the first acquisition unit 403 may include:

and the first acquisition subunit is used for responding to the picture input operation of the first input control to acquire the commodity picture of the target commodity needing to be advertised, and acquiring the commodity information.

In some embodiments, the apparatus may further comprise:

and the third acquisition unit is used for responding to the link input operation of the second input control and acquiring the commodity link of the target commodity.

In some embodiments, the apparatus may further comprise:

the second sending unit is used for sending the commodity link to the server so that the server can carry out security verification on the commodity link to obtain verification information of the commodity link;

And the execution unit is used for executing the step of sending the commodity information to a server to trigger the server to display the advertisement information of the target commodity based on the commodity information on the live broadcasting room interface if the verification information indicates that the verification is passed.

In some embodiments, the apparatus may further comprise:

and the fourth display unit is used for responding to the triggering operation of the advertisement information displayed on the live broadcasting room interface and displaying the commodity information display page corresponding to the commodity link on the live broadcasting room interface.

In some embodiments, the apparatus may further comprise:

a fourth obtaining operation, configured to obtain mobile operation information in response to a mobile operation for advertisement information displayed on the live broadcast room interface;

and the third sending unit is used for sending the mobile operation information to the server so that the server can update the display position of the advertisement information on the live broadcasting room interface according to the mobile operation information.

In some embodiments, the second display unit 402 may include:

and the operation subunit is used for responding to the triggering operation of the gift confirming control, paying out virtual resources required by advertising the target commodity and sending the commodity information to the server.

The embodiment of the application discloses an interaction device of a living room, which responds to advertisement gift operation of a living room audience aiming at a living room interface through a first display unit 401, and displays an advertisement gift page, wherein the advertisement gift page comprises an advertisement gift control; the second display unit 402 displays an advertisement information editing page in response to a trigger operation for the advertisement gift control; the first acquisition unit 403 acquires commodity information of a target commodity to be advertised in the living broadcasting room in response to an editing operation for the advertisement information editing page; the first transmitting unit 404 transmits the commodity information to a server in response to an advertisement gift payment operation for the target commodity to trigger the server to display the advertisement information of the target commodity based on the commodity information at the live room interface. Therefore, the operation of advertising by advertisers in a live broadcast room can be simplified, and meanwhile, the advertising campaigns of the live broadcast platform are improved.

The embodiment of the application also provides another interaction device of the live broadcasting room based on the interaction method of the live broadcasting room. The meaning of the nouns is the same as that in the interaction method of the live broadcasting room, and specific implementation details can be referred to the description in the embodiment of the method.

Referring to fig. 13, fig. 13 is a block diagram of another interaction device in a live broadcast room, which is applied to a server and includes:

a first receiving unit 501, configured to receive commodity information of a target commodity that needs to be advertised in a live broadcast room and is sent by a terminal;

a second obtaining unit 502, configured to obtain a commodity template diagram corresponding to the target commodity, and attach a commodity picture in the commodity information to the commodity template diagram, so as to obtain advertisement information of the target commodity;

and a third display unit 503, configured to add the advertisement information to a live broadcast room interface corresponding to the live broadcast room for display.

In some embodiments, the third display unit 503 may include:

the identification subunit is used for identifying the display area of the anchor user in the live broadcasting room interface;

and the adding subunit is used for adding the advertisement information to an area outside the display area in the live broadcasting room interface for display.

In some embodiments, the apparatus may further comprise:

the second receiving unit is used for receiving the commodity link of the target commodity sent by the terminal;

and the verification unit is used for carrying out safety verification on the commodity link to obtain verification information of the commodity link.

In some embodiments, the apparatus may further comprise:

and the playing unit is used for playing the gift special effect animation corresponding to the target commodity on the interface of the living broadcast room if the verification information indicates that the verification is passed.

In some embodiments, the apparatus may further comprise:

the third receiving unit is used for receiving mobile operation information, which is sent by the terminal and is aimed at the advertisement information, on the interface of the living broadcast room;

a determining unit, configured to determine a post-movement position of the advertisement information on the live room interface based on the movement operation information;

and the updating unit is used for updating the advertisement information to the moved position for display.

The embodiment of the application discloses an interaction device of a live broadcasting room, which is used for receiving commodity information of target commodities which are sent by a terminal and need to be advertised in the live broadcasting room through a first receiving unit 501; the second obtaining unit 502 obtains a commodity template diagram corresponding to the target commodity, and attaches the commodity picture in the commodity information to the commodity template diagram to obtain advertisement information of the target commodity; and the third display unit 503 adds the advertisement information to the interface of the living broadcast room corresponding to the living broadcast room for display. Therefore, advertising camping in the live broadcasting process of the live broadcasting room can be improved.

Correspondingly, the embodiment of the application also provides computer equipment, which can be a server. Fig. 14 is a schematic structural diagram of a computer device according to an embodiment of the present application, as shown in fig. 14. The computer device 600 includes a processor 601 having one or more processing cores, a memory 602 having one or more computer readable storage media, and a computer program stored on the memory 602 and executable on the processor. The processor 601 is electrically connected to the memory 602. It will be appreciated by those skilled in the art that the computer device structure shown in the figures is not limiting of the computer device and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components.

The processor 601 is a control center of the computer device 600, connects various parts of the entire computer device 600 using various interfaces and lines, and performs various functions of the computer device 600 and processes data by running or loading software programs and/or modules stored in the memory 602, and calling data stored in the memory 602, thereby performing overall monitoring of the computer device 600.

In the embodiment of the present application, the processor 601 in the computer device 600 loads the instructions corresponding to the processes of one or more application programs into the memory 602 according to the following steps, and the processor 601 executes the application programs stored in the memory 602, so as to implement various functions:

responding to the triggering operation for the advertisement gift control, and displaying an advertisement information editing page;

responding to the editing operation of the advertisement information editing page, and acquiring commodity information of target commodities needing to be advertised in the live broadcasting room;

and sending commodity information to the server in response to the advertisement gift payment operation of the target commodity so as to trigger the server to display the advertisement information of the target commodity based on the commodity information at the live broadcasting room interface.

In some embodiments, the live room interface includes a gift identification;

in response to an advertising gift operation by a live room viewer for a live room interface, displaying an advertising gift page comprising:

responding to the triggering operation of the audience of the living broadcast room on the gift identification, and displaying a gift giving page on the living broadcast room interface, wherein the gift giving page comprises the advertisement gift identification;

In some embodiments, the advertisement information editing page includes a first input control;

the method for acquiring commodity information of the target commodity required to be advertised in the live broadcasting room comprises the following steps of:

In some embodiments, the advertisement information editing page further comprises a second input control;

after displaying the advertisement information editing page, the method further comprises:

In some embodiments, before sending the merchandise information to the server to trigger the server to display advertising information for the merchandise based on the merchandise information at the live room interface, further comprising:

In some embodiments, the method further comprises:

In some embodiments, the advertising information editing page includes a confirmation gift control;

transmitting merchandise information to a server in response to an advertising gift payment operation for a target merchandise, comprising:

Or,

acquiring a commodity template diagram corresponding to the target commodity, and attaching the commodity picture in the commodity information to the commodity template diagram to obtain advertisement information of the target commodity;

and adding the advertisement information to a corresponding live broadcasting room interface of the live broadcasting room for display.

In some embodiments, adding advertisement information to a corresponding live room interface of a live room for display includes:

In some embodiments, the method further comprises:

receiving commodity links of target commodities sent by a terminal;

In some embodiments, the method further comprises:

and updating the advertisement information to the moved position for display.

According to the scheme, the advertisement gift page is set in the live broadcasting platform and comprises a plurality of categories of advertisement gifts, when advertisement gift operation of a live broadcasting room audience on a live broadcasting interface is detected, the advertisement gift page can be displayed on the live broadcasting room interface, commodity information input pages are displayed on the live broadcasting room interface through selective gift operation of the live broadcasting room audience on the advertisement gifts, and then according to commodity information input by the live broadcasting room audience on the commodity information input pages, advertisement information of target commodities needing to be advertised in the live broadcasting room is determined, and then advertisement information is displayed on the live broadcasting room interface, so that the purpose of advertising commodity advertisement of the advertisement gifts is achieved. Therefore, advertising camping in the live broadcasting process of the live broadcasting room can be improved.

The specific implementation of each operation above may be referred to the previous embodiments, and will not be described herein.

Optionally, as shown in fig. 14, the computer device 600 further includes: a touch display 603, a radio frequency circuit 604, an audio circuit 605, an input unit 606, and a power supply 607. The processor 601 is electrically connected to the touch display 603, the radio frequency circuit 604, the audio circuit 605, the input unit 606, and the power supply 607, respectively. Those skilled in the art will appreciate that the computer device structure shown in FIG. 14 is not limiting of the computer device and may include more or fewer components than shown, or may be combined with certain components, or a different arrangement of components.

The touch display 603 may be used to display a graphical user interface and receive operation instructions generated by a user acting on the graphical user interface. The touch display 603 may include a display panel and a touch panel. Wherein the display panel may be used to display messages entered by a user or provided to a user as well as various graphical user interfaces of a computer device, which may be composed of graphics, text, icons, video, and any combination thereof. Alternatively, the display panel may be configured in the form of a liquid crystal display (LCD, liquid Crystal Display), an Organic Light-Emitting Diode (OLED), or the like. The touch panel may be used to collect touch operations on or near the user (such as operations on or near the touch panel by the user using any suitable object or accessory such as a finger, stylus, etc.), and generate corresponding operation instructions, and the operation instructions execute corresponding programs. Alternatively, the touch panel may include two parts, a touch detection device and a touch controller. The touch detection device detects the touch azimuth of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives a touch message from the touch detection device and converts it into touch point coordinates, which are then sent to the processor 601, and can receive commands from the processor 601 and execute them. The touch panel may overlay the display panel, and upon detection of a touch operation thereon or thereabout, the touch panel is passed to the processor 601 to determine the type of touch event, and the processor 601 then provides a corresponding visual output on the display panel based on the type of touch event. In the embodiment of the present application, the touch panel and the display panel may be integrated into the touch display screen 603 to implement input and output functions. In some embodiments, however, the touch panel and the touch panel may be implemented as two separate components to perform the input and output functions. I.e. the touch display 603 may also implement an input function as part of the input unit 606.

In the embodiment of the application, the processor 601 executes the game application program to generate a graphical user interface on the touch display screen 603, wherein a virtual scene on the graphical user interface comprises at least one skill control area, and the skill control area comprises at least one skill control. The touch display 603 is configured to present a graphical user interface and receive an operation instruction generated by a user acting on the graphical user interface.

The radio frequency circuit 604 may be configured to receive and transmit radio frequency signals to and from a network device or other computer device via wireless communication to and from the network device or other computer device.

The audio circuit 605 may be used to provide an audio interface between a user and a computer device through speakers, microphones, and so on. The audio circuit 605 may transmit the received electrical signal converted from audio data to a speaker, and convert the electrical signal into a sound signal for output by the speaker; on the other hand, the microphone converts the collected sound signals into electrical signals, which are received by the audio circuit 605 and converted into audio data, which are processed by the audio data output processor 601 for transmission to, for example, another computer device via the radio frequency circuit 604, or which are output to the memory 602 for further processing. The audio circuit 605 may also include an ear bud jack to provide communication of the peripheral headphones with the computer device.

The input unit 606 may be used to receive input numbers, character messages, or user characteristic messages (e.g., fingerprints, irises, facial messages, etc.), as well as to generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control.

The power supply 607 is used to power the various components of the computer device 600. Alternatively, the power supply 607 may be logically connected to the processor 601 through a power management system, so as to perform functions of managing charging, discharging, and power consumption management through the power management system. The power supply 607 may also include one or more of any of a direct current or alternating current power supply, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.

Although not shown in fig. 14, the computer device 600 may further include a camera, a sensor, a wireless fidelity module, a bluetooth module, etc., which will not be described herein.

In the foregoing embodiments, the descriptions of the embodiments are emphasized, and for parts of one embodiment that are not described in detail, reference may be made to related descriptions of other embodiments.

As can be seen from the above, the computer device provided in this embodiment, in response to an advertisement gift operation of a living room viewer for a living room interface, displays an advertisement gift page, where the advertisement gift page includes an advertisement gift control; responding to the triggering operation for the advertisement gift control, and displaying an advertisement information editing page; responding to the editing operation of the advertisement information editing page, and acquiring commodity information of target commodities needing to be advertised in the live broadcasting room; and sending commodity information to the server in response to the advertisement gift payment operation of the target commodity so as to trigger the server to display the advertisement information of the target commodity based on the commodity information at the live broadcasting room interface.

Or,

receiving commodity information of target commodities needing to be advertised in a live broadcasting room, which is sent by a terminal; acquiring a commodity template diagram corresponding to the target commodity, and attaching the commodity picture in the commodity information to the commodity template diagram to obtain advertisement information of the target commodity; and adding the advertisement information to a corresponding live broadcasting room interface of the live broadcasting room for display.

Those of ordinary skill in the art will appreciate that all or a portion of the steps of the various methods of the above embodiments may be performed by instructions, or by instructions controlling associated hardware, which may be stored in a computer-readable storage medium and loaded and executed by a processor.

To this end, embodiments of the present application provide a computer readable storage medium having stored therein a plurality of computer programs that can be loaded by a processor to perform steps in any of the live room interaction methods provided by embodiments of the present application. For example, the computer program may perform the steps of:

In some embodiments, the live room interface includes a gift identification;

In some embodiments, the method further comprises:

Or,

In some embodiments, the method further comprises:

receiving commodity links of target commodities sent by a terminal;

In some embodiments, the method further comprises:

and updating the advertisement information to the moved position for display.

Wherein the storage medium may include: read Only Memory (ROM), random access Memory (RAM, random Access Memory), magnetic or optical disk, and the like.

The steps in any interaction method between live rooms provided in the embodiments of the present application may be executed by the computer program stored in the storage medium, so that the beneficial effects that any interaction method between live rooms provided in the embodiments of the present application may be achieved, which are detailed in the previous embodiments and are not described herein.

The foregoing describes in detail a method, apparatus, storage medium and computer device for interaction between live rooms provided in the embodiments of the present application, and specific examples are applied to illustrate principles and implementations of the present application, where the foregoing description of the embodiments is only for helping to understand the method and core ideas of the present application; meanwhile, those skilled in the art will have variations in the specific embodiments and application scope in light of the ideas of the present application, and the present description should not be construed as limiting the present application in view of the above.

Claims

1. An interaction method of a live broadcasting room is characterized by being applied to a terminal, and the method comprises the following steps:

2. The method of claim 1, wherein the live room interface includes a gift identification;

the method for displaying the advertisement gift page in response to the advertisement gift operation of the audience of the living broadcast room aiming at the living broadcast room interface comprises the following steps:

responding to the triggering operation of the audience of the living broadcast room on the gift identification, and displaying a gift giving page on the living broadcast room interface, wherein the gift giving page comprises an advertisement gift identification;

And responding to the triggering operation for the advertisement gift identification, and displaying the advertisement gift page.

3. The method of claim 1, wherein the advertising information editing page comprises a first input control;

the responding to the editing operation of the advertisement information editing page obtains commodity information of target commodities needing to be advertised in a live broadcasting room, and the method comprises the following steps:

and responding to the picture input operation of the first input control, acquiring a commodity picture of the target commodity to be advertised, and obtaining the commodity information.

4. The method of claim 3, wherein the advertising information editing page further comprises a second input control;

after the displaying the advertisement information editing page, the method further comprises:

and responding to the link input operation of the second input control, and acquiring the commodity link of the target commodity.

5. The method of claim 4, wherein before said sending the merchandise information to a server to trigger the server to display advertising information for a merchandise based on the merchandise information at the live room interface, further comprising:

sending the commodity link to the server so that the server can carry out safety verification on the commodity link to obtain verification information of the commodity link;

And if the verification information indicates that verification is passed, executing a step of sending the commodity information to a server so as to trigger the server to display advertisement information of the target commodity based on the commodity information on the live broadcasting room interface.

6. The method of claim 5, wherein the method further comprises:

7. The method according to claim 1, wherein the method further comprises:

responding to the mobile operation of the advertisement information displayed on the live broadcasting room interface, and acquiring mobile operation information;

and sending the mobile operation information to the server so that the server can update the display position of the advertisement information on the live broadcast room interface according to the mobile operation information.

8. The method of claim 1, wherein the advertising information editing page includes a confirm gift control;

the transmitting the commodity information to a server in response to an advertisement gift payment operation for the target commodity, including:

And responding to the triggering operation of the gift confirming control, paying out virtual resources required by advertising the target commodity, and sending commodity information to the server.

9. A method of interaction between live rooms, applied to a server, the method comprising:

10. The method of claim 9, wherein the adding the advertisement information to the corresponding live room interface of the live room for display comprises:

identifying a display area of a host user in the live room interface;

and adding the advertisement information to an area outside the display area in the live broadcasting room interface for display.

11. The method according to claim 9, wherein the method further comprises:

receiving commodity links of the target commodity sent by the terminal;

12. The method of claim 11, wherein the method further comprises:

and if the verification information indicates that verification passes, playing the gift special effect animation corresponding to the target commodity on the live broadcasting room interface.

13. The method according to claim 9, wherein the method further comprises:

receiving mobile operation information, which is sent by the terminal and is aimed at the advertisement information, on the interface of the living broadcast room;

determining the post-movement position of the advertisement information on the live broadcast room interface based on the movement operation information;

and updating the advertisement information to the moved position for display.

14. An interactive apparatus for a live broadcasting room, applied to a terminal, the apparatus comprising:

15. An interactive apparatus for a live broadcast room, applied to a server, the apparatus comprising:

16. A computer device comprising a memory, a processor and a computer program stored on the memory and running on the processor, wherein the processor implements the method of interaction between live rooms as claimed in any one of claims 1 to 13 when the program is executed by the processor.

17. A storage medium storing a plurality of instructions adapted to be loaded by a processor to perform the method of interaction of a live room as claimed in any one of claims 1 to 13.