CN116308499A - Marketing information acquisition system and method thereof - Google Patents
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Abstract
The application discloses a marketing information acquisition system and a marketing information acquisition method, and relates to the technical field of marketing. The marketing information acquisition system comprises a site information acquisition unit, an outer point inquiry investigation unit and a data processing unit; the site information acquisition unit is used for receiving consumption information of consumers at a cash register in a set investigation range so as to acquire primary acquisition information; the external point inquiry investigation unit is used for receiving questionnaire information input by a investigation object in a set investigation range so as to obtain secondary acquisition information; the data processing unit is electrically connected with the site information acquisition unit and the external point inquiry investigation unit and is used for processing the primary acquisition information and the secondary acquisition information. The system collects information through two modes of the external point inquiry investigation unit and the site information collection unit, does not need to additionally set a manpower investigation questionnaire, avoids psychological conflict of investigation objects, improves investigation willingness degree and investigation authenticity, and facilitates later data analysis.
Description
Technical Field
The application relates to the technical field of marketing, in particular to a marketing information acquisition system and a marketing information acquisition method.
Background
Marketing is an activity, process, and system that brings economic value to customers, clients, partners, and the whole society in creating, communicating, propagating, and exchanging products. Marketing has the effect of improving enterprise production efficiency, reducing enterprise competitive pressure, helping hand enterprise development market, promoting better development of enterprise, and one of the most important items of marketing is to all kinds of information acquisition of consumer, makes the adjustment to the better investigation in market so that the enterprise pertinence, is favorable to the better development of enterprise, but current consumer gathers information and relies on artifical street paper questionnaire survey, extravagant manpower resources, arouses investigation object's psychological conflict easily, and also can influence investigation data's authenticity because of investigation object's willingness degree is different.
Disclosure of Invention
The main purpose of the application is to provide a marketing information acquisition system and a method thereof, which aim to solve the existing technical problems.
In order to achieve the above purpose, the present application proposes a marketing information acquisition system, including a site information acquisition unit, an external point inquiry investigation unit and a data processing unit;
the site information acquisition unit is used for receiving consumption information of consumers at a cash register in a set investigation range so as to acquire primary acquisition information;
the external point inquiry investigation unit is used for receiving questionnaire information input by a investigation object in the set investigation range so as to obtain secondary acquisition information;
the data processing unit is electrically connected with the site information acquisition unit and the external point inquiry investigation unit, and is used for processing the primary acquisition information and the secondary acquisition information.
Optionally, the outlier inquiry investigation unit includes:
the intelligent walking module is used for controlling a driving system of the external point inquiry investigation unit so as to realize the movement of the external point inquiry investigation unit within the set investigation range;
the first intelligent scanning module is used for collecting first image data of the investigation object and obtaining age bracket information and sex information of the investigation object according to the first image data;
the first database module comprises a plurality of database sub-databases, wherein questionnaire questions respectively set according to age bracket information and sex information of the investigation object are stored in the plurality of database sub-databases;
the man-machine interaction module is used for outputting corresponding questionnaire questions according to age bracket information and sex information of the investigation objects; receiving answers input by a survey object according to the questionnaire questions so as to obtain the secondary acquisition information; and storing the secondary acquisition information into the first database module.
Optionally, the external point inquiry investigation unit further includes a gift delivery module, where the gift delivery module includes a plurality of grid spaces, and gifts are placed in the plurality of grid spaces.
Optionally, the man-machine interaction module includes a touch display screen, where the touch display screen is configured to output a corresponding questionnaire question according to age bracket information and gender information of the investigation object; and receives answers input by the panelist according to the questionnaire questions.
Optionally, the station information collecting unit includes:
the commodity identification module is used for identifying commodities and obtaining commodity information;
the collection module is used for identifying a payment mode and obtaining payment information;
the second intelligent scanning module is used for collecting second image data of the consumer and obtaining identity attribute information of the consumer according to the second image data;
and the second database module is used for storing the commodity information, the payment information and the identity attribute information of the consumer.
Optionally, the commodity identification module includes a first code scanner, and the commodity information includes a commodity type and a commodity price.
Optionally, the money receiving module includes a second code scanner, and the payment information includes a payment mode, a payment time and a payment path.
The application also provides a marketing information acquisition method, which comprises the following steps:
receiving consumer consumption information at a cash register in a set investigation range through a site information acquisition unit so as to acquire primary acquisition information;
receiving questionnaire information input by a survey object through an external point inquiry survey unit in the set survey range so as to obtain secondary acquisition information;
and receiving the primary acquisition information and the secondary acquisition information through the data processing unit, and processing the primary acquisition information and the secondary acquisition information.
Optionally, the step of collecting information for the consumer at the cash register in the set investigation range through the site information collecting unit includes:
identifying commodities by a commodity identification module to obtain commodity information;
identifying a payment mode through a collection module to obtain payment information;
acquiring second image data of the consumer through a second intelligent scanning module, and obtaining identity attribute information of the consumer according to the second image data;
and storing the commodity information, the payment information and the identity attribute information of the consumer through a second database module.
Optionally, the step of performing a robot questionnaire on the survey object to collect information within a set survey range by the outlier query survey unit includes:
controlling a driving system of the external point inquiry investigation unit through an intelligent walking module to enable the external point inquiry investigation unit to move to the front of a investigation object in the set investigation range;
collecting first image data of a survey object through a first intelligent scanning module, and obtaining age bracket information and sex information of the survey object according to the first image data;
storing questionnaire questions respectively set according to age group information and sex information of the investigation object through a plurality of database sub-databases in the first database module;
outputting questionnaires corresponding to the age bracket information and the gender information of the investigation object through a man-machine interaction module; receiving answers input by a survey object according to the questionnaire questions so as to obtain the secondary acquisition information; storing the secondary acquisition information into the first database module;
after the panelist answers the questionnaire, the gift throwing module throws the gift.
According to the method, firstly, the investigation range is manually set, the plurality of site information acquisition units are arranged, the site information acquisition units acquire information from consumers at the cash registers and store the information, so that primary acquisition information is obtained, the information is the most effective information type, meanwhile, the plurality of outer point inquiry investigation units are arranged, each outer point inquiry investigation unit conducts robot questionnaire investigation on the investigation objects in the set investigation range, secondary acquisition information is obtained, the acquired primary acquisition information and the acquired secondary acquisition information are transmitted to the online user terminal, the acquired information is convenient to process and analyze, and further, better investigation is conducted on markets, so that enterprises can conduct adjustment in a targeted mode, and better development of the enterprises is facilitated. And the information is acquired through two modes of the external point inquiry investigation unit and the site information acquisition unit, and a manual inquiry questionnaire is not required to be additionally arranged, so that psychological conflict of investigation objects is avoided, and the investigation willingness degree and the investigation authenticity are improved, so that later data analysis is facilitated.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings that are required in the embodiments or the description of the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings may be obtained from the structures shown in these drawings without inventive effort to a person of ordinary skill in the art.
FIG. 1 is a flow chart of a marketing information collection method according to an embodiment of the present application;
FIG. 2 is a schematic flow chart of step 1 of a marketing information collection method according to an embodiment of the present application;
fig. 3 is a flowchart of step 2 of the marketing information collection method according to the embodiment of the present application.
The realization, functional characteristics and advantages of the present application will be further described with reference to the embodiments, referring to the attached drawings.
Detailed Description
The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all, of the embodiments of the present application. All other embodiments, which can be made by one of ordinary skill in the art based on the embodiments herein without making any inventive effort, are intended to be within the scope of the present application.
Because the existing consumer information collection depends on manual street sweeping paper to inquire, manpower resources are wasted, psychological conflict of a survey object is easy to cause, and the authenticity of survey data is also affected due to different willingness degrees of the survey object.
Aiming at the existing technical problems, the embodiment of the application provides a marketing information acquisition system which comprises a site information acquisition unit, an external point inquiry investigation unit and a data processing unit;
the site information acquisition unit is used for receiving consumption information of consumers at a cash register in a set investigation range so as to acquire primary acquisition information;
the external point inquiry investigation unit is used for receiving questionnaire information input by a investigation object in the set investigation range so as to obtain secondary acquisition information;
the data processing unit is electrically connected with the site information acquisition unit and the external point inquiry investigation unit, and is used for processing the primary acquisition information and the secondary acquisition information.
According to the method, firstly, the investigation range is manually set, the plurality of site information acquisition units are arranged, the site information acquisition units acquire information from consumers at the cash registers and store the information, so that primary acquisition information is obtained, the information is the most effective information type, meanwhile, the plurality of outer point inquiry investigation units are arranged, each outer point inquiry investigation unit conducts robot questionnaire investigation on the investigation objects in the set investigation range, secondary acquisition information is obtained, the acquired primary acquisition information and the acquired secondary acquisition information are transmitted to the online user terminal, the acquired information is convenient to process and analyze, and further, better investigation is conducted on markets, so that enterprises can conduct adjustment in a targeted mode, and better development of the enterprises is facilitated. And the information is acquired through two modes of the external point inquiry investigation unit and the site information acquisition unit, and a manual inquiry questionnaire is not required to be additionally arranged, so that psychological conflict of investigation objects is avoided, and the investigation willingness degree and the investigation authenticity are improved, so that later data analysis is facilitated. And (3) the psychological conflict of the investigation will degree and the investigation authenticity are improved, so that later data analysis is facilitated. The survey range is set according to the survey requirement, and may be a business area, a mall, or the like. The units or modules related in the embodiment may be electronic devices with computing functions, and the functions of the units or modules in the embodiment are realized through built-in software and matched execution mechanisms.
As an embodiment of the present application, the external point inquiry survey unit includes:
the intelligent walking module is used for controlling a driving system of the external point inquiry investigation unit so as to realize the movement of the external point inquiry investigation unit within the set investigation range;
the first intelligent scanning module is used for collecting first image data of the investigation object and obtaining age bracket information and sex information of the investigation object according to the first image data;
the first database module comprises a plurality of database sub-databases, wherein questionnaire questions respectively set according to age bracket information and sex information of the investigation object are stored in the plurality of database sub-databases;
the man-machine interaction module is used for outputting corresponding questionnaire questions according to age bracket information and sex information of the investigation objects; receiving answers input by a survey object according to the questionnaire questions so as to obtain the secondary acquisition information; and storing the secondary acquisition information into the first database module.
The intelligent walking module is a robot with the functions of linear walking, steering, stopping, speed measuring and braking, can control a driving system of an external point inquiry investigation unit, can measure the speed of an investigation object, and can stop in front of the investigation object when the speed of the investigation object is zero; the man-machine interaction module can display questionnaire questions, and a survey object can select answers according to the questionnaire questions, and automatically display the next questionnaire questions after each round of answers are obtained; the first intelligent scanning module shoots a survey object so as to identify gender and age groups, wherein the age groups can be divided into teenager groups of 5-17 years old, young age groups of 18-40 years old, middle age groups of 41-65 years old and aged age groups above 66 years old; the first database module comprises a plurality of database sub-databases, the database sub-databases correspond to investigation objects of corresponding ages and sexes, and each database sub-database comprises a plurality of questionnaire questions which can be shopping time periods, shopping types, payment modes, shopping numbers and the like.
As an implementation manner of the present application, the external point inquiry investigation unit further includes a gift delivery module, where the gift delivery module includes a plurality of lattice spaces, and gifts are placed in the plurality of lattice spaces. The gift throwing module comprises a grid space for containing various different types of gifts, wherein a positioning mechanism capable of moving in a two-dimensional plane and stopping in the corresponding grid space and a telescopic mechanism capable of pushing out the corresponding gifts are arranged in the grid space, the positioning mechanism can enable the telescopic mechanism to be positioned automatically in the two-dimensional plane, and the telescopic mechanism can select an electric telescopic rod, a telescopic cylinder and the like.
As an implementation manner of the present application, the man-machine interaction module includes a touch display screen, where the touch display screen is configured to output a corresponding questionnaire question according to age bracket information and gender information of a survey object; and receives answers input by the panelist according to the questionnaire questions. The touch display screen can be touched manually, a survey object can select answers according to the touch display screen, the touch display screen displays questionnaire questions in turn, and the next questionnaire question is displayed automatically after each round of answers are obtained.
As an embodiment of the present application, the station information collecting unit includes:
the commodity identification module is used for identifying commodities and obtaining commodity information;
the collection module is used for identifying a payment mode and obtaining payment information;
the second intelligent scanning module is used for collecting second image data of the consumer and obtaining identity attribute information of the consumer according to the second image data;
and the second database module is used for storing the commodity information, the payment information and the identity attribute information of the consumer.
The commodity information is identified from the commodity outer package through the commodity identification module, the payment information is obtained through identification of the collection module, the second intelligent scanning module is used for shooting a consumer, personal information of the consumer is obtained, the personal information comprises gender and age groups, the age groups can be divided into 5-17 years old teenager sections, 18-40 years old young sections, 41-65 years old sections and 66 years old sections and above, and the second database module is used for storing the acquired commodity information, the payment information and the personal information of the consumer so as to facilitate subsequent data analysis.
As an embodiment of the present application, the article identification module includes a first code scanner, and the article information includes an article type and an article price. The commodity type and commodity price can be obtained by scanning the bar code through the first code scanner because the commodity outer packaging bags are all provided with the bar code.
As an implementation manner of the present application, the payment module includes a second code scanner, and the payment information includes a payment manner, a payment time and a payment route. When the second code scanner is used for scanning code and collecting money, the payment mode, the payment time and the payment route can be known, the payment mode is not limited to internet banking payment, cash payment and the like, and the payment route can be credit card payment, memory card payment and the like.
The embodiment of the application also provides a marketing information acquisition method, which comprises the following steps:
s1: and receiving the consumption information of the consumer at a cash register in the set investigation range through a site information acquisition unit so as to acquire primary acquisition information.
In the specific implementation process, as shown in fig. 2, first, a commodity is identified by a commodity identification module to obtain commodity information; identifying a payment mode through a collection module to obtain payment information; then, acquiring second image data of the consumer through a second intelligent scanning module, and obtaining identity attribute information of the consumer according to the second image data; and finally, storing the commodity information, the payment information and the identity attribute information of the consumer through a second database module.
S2: and receiving questionnaire information input by a survey object in the set survey range by an external point inquiry survey unit so as to obtain secondary acquisition information.
In a specific implementation process, as shown in fig. 3, when the walking speed of the investigation object is zero in the set investigation range, the driving system of the external point inquiry investigation unit is controlled by the intelligent walking module, so that the external point inquiry investigation unit moves to the front of the investigation object in the set investigation range; collecting first image data of a survey object through a first intelligent scanning module, and obtaining age bracket information and sex information of the survey object according to the first image data; storing questionnaire questions respectively set according to age bracket information and sex information of the investigation object through a plurality of database sub-databases in the first database module; then outputting questionnaire questions corresponding to the age bracket information and the gender information of the investigation object through a man-machine interaction module; receiving answers input by a survey object according to the questionnaire questions so as to obtain the secondary acquisition information; storing the secondary acquisition information into the first database module; finally, after the investigation object answers the question, the gift throwing module throws the gift.
S3: and receiving the primary acquisition information and the secondary acquisition information through the data processing unit, and processing the primary acquisition information and the secondary acquisition information.
In a specific implementation process, as shown in fig. 1, the on-line user terminal integrates and classifies the primary acquired information and the secondary acquired information, so that the types of consumer products, the consumer price interval and the product style preferred to be purchased of a survey object can be obtained, the acquired information is further analyzed, the consumption frequency statistical result of the user can be obtained, and further, the types, the price interval, the product characteristics and the guidance in the product positioning aspect are provided for the products to be marketed, so that the basis is provided for a final marketing strategy.
In summary, the application provides a marketing information acquisition system and a method, the information acquisition system firstly sets a survey range through people, sets a plurality of site information acquisition units, acquires information from consumers at a cash register and stores the information in the survey range, so as to obtain primary acquired information, which is the most effective information type, and simultaneously sets a plurality of external point inquiry survey units, each external point inquiry survey unit carries out robot questionnaire survey on the survey object in the set survey range, so as to obtain secondary acquired information, and the acquired primary acquired information and the secondary acquired information are transmitted to an online user terminal, so that the acquired information is conveniently processed and analyzed, and better investigation is carried out on the market, so that enterprises can carry out adjustment in a targeted manner, and the system is beneficial to better development of the enterprises. And the information is acquired through two modes of the external point inquiry investigation unit and the site information acquisition unit, and a manual inquiry questionnaire is not required to be additionally arranged, so that psychological conflict of investigation objects is avoided, and the investigation willingness degree and the investigation authenticity are improved, so that later data analysis is facilitated.
The foregoing description is only of the optional embodiments of the present application, and is not intended to limit the scope of the patent application, and all equivalent structural changes made by the specification and drawings of the present application or direct/indirect application in other related technical fields are included in the scope of the patent protection of the present application.
Claims (10)
1. The marketing information acquisition system is characterized by comprising a site information acquisition unit, an external point inquiry investigation unit and a data processing unit;
the site information acquisition unit is used for receiving consumption information of consumers at a cash register in a set investigation range so as to obtain primary acquisition information;
the external point inquiry investigation unit is used for receiving questionnaire information input by a investigation object in the set investigation range so as to obtain secondary acquisition information;
the data processing unit is electrically connected with the site information acquisition unit and the external point inquiry investigation unit, and is used for processing the primary acquisition information and the secondary acquisition information.
2. The marketing information collection system of claim 1, wherein the outlier inquiry survey unit comprises:
the intelligent walking module is used for controlling a driving system of the external point inquiry investigation unit so as to realize the movement of the external point inquiry investigation unit within the set investigation range;
the first intelligent scanning module is used for collecting first image data of the investigation object and obtaining age bracket information and sex information of the investigation object according to the first image data;
the first database module comprises a plurality of database sub-databases, wherein questionnaire questions respectively set according to age bracket information and sex information of the investigation object are stored in the plurality of database sub-databases;
the man-machine interaction module is used for outputting corresponding questionnaire questions according to age bracket information and sex information of the investigation objects; receiving answers input by a survey object according to the questionnaire questions so as to obtain the secondary acquisition information; and storing the secondary acquisition information into the first database module.
3. The marketing information collection system of claim 2, wherein the outlier inquiry survey unit further comprises a gift delivery module, the gift delivery module comprising a plurality of grid spaces in which gifts are disposed.
4. The marketing information collection system of claim 2, wherein the human-computer interaction module comprises a touch display screen, the touch display screen is used for outputting corresponding questionnaire questions according to age bracket information and gender information of the survey object; and receives answers input by the panelist according to the questionnaire questions.
5. The marketing information collection system of claim 1, wherein the site information collection unit comprises:
the commodity identification module is used for identifying commodities and obtaining commodity information;
the collection module is used for identifying a payment mode and obtaining payment information;
the second intelligent scanning module is used for collecting second image data of the consumer and obtaining identity attribute information of the consumer according to the second image data;
and the second database module is used for storing the commodity information, the payment information and the identity attribute information of the consumer.
6. The marketing information collection system of claim 5, wherein the article identification module comprises a first code scanner, and wherein the article information comprises article type and article price.
7. The marketing information collection system of claim 5, wherein the collection module comprises a second code scanner, and wherein the payment information comprises a payment method, a payment time, and a payment route.
8. A marketing information collection method based on the marketing information collection system of any of claims 1-7, comprising the steps of:
receiving consumer consumption information at a cash register in a set investigation range through a site information acquisition unit so as to acquire primary acquisition information;
receiving questionnaire information input by a survey object in the set survey range through an outlier inquiry survey unit so as to obtain secondary acquisition information;
and receiving the primary acquisition information and the secondary acquisition information through a data processing unit, and processing the primary acquisition information and the secondary acquisition information.
9. The marketing information collection method of claim 8, wherein the step of collecting information for consumers at a cash register within a set survey area by the site information collection unit comprises:
identifying commodities by a commodity identification module to obtain commodity information;
identifying a payment mode through a collection module to obtain payment information;
acquiring second image data of a consumer through a second intelligent scanning module, and obtaining identity attribute information of the consumer according to the second image data;
and storing the commodity information, the payment information and the identity attribute information of the consumer through a second database module.
10. The marketing information collection method according to claim 8, wherein the step of performing a robot questionnaire for collecting information on the survey object within a set survey range by the outlier query survey unit comprises:
controlling a driving system of the external point inquiry investigation unit through an intelligent walking module, so that the external point inquiry investigation unit moves to the front of a investigation object in the set investigation range;
collecting first image data of a survey object through a first intelligent scanning module, and obtaining age bracket information and sex information of the survey object according to the first image data;
storing questionnaire questions respectively set according to age group information and sex information of the investigation object through a plurality of database sub-databases in the first database module;
outputting questionnaires corresponding to the age bracket information and the gender information of the investigation object through a man-machine interaction module; receiving answers input by a survey object according to the questionnaire questions so as to obtain the secondary acquisition information; storing the secondary acquisition information into the first database module;
after the panelist answers the questionnaire, the gift throwing module throws the gift.
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| CN202310557187.4A CN116308499A (en) | 2023-05-17 | 2023-05-17 | Marketing information acquisition system and method thereof |
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| CN109129460A (en) * | 2017-06-16 | 2019-01-04 | 株式会社日立大厦*** | robot management system |
| CN108694627A (en) * | 2018-07-16 | 2018-10-23 | 安徽爱依特科技有限公司 | Moving advertising show robot system |
| CN111383405A (en) * | 2018-12-28 | 2020-07-07 | 阿里巴巴集团控股有限公司 | Vending processing method, system and device and cash registering processing method and device |
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