CN115983752A - Goods-gathering code logistics marketing and transportation management integrated system, method and device - Google Patents
Goods-gathering code logistics marketing and transportation management integrated system, method and device Download PDFInfo
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Abstract
The invention discloses a logistics marketing and transportation management integrated system, a method and a device for a goods gathering code, wherein the logistics marketing and transportation management integrated system for the goods gathering code adopts a carrier end, a goods owner end and a TMS operation system, the carrier end is respectively connected with the goods owner end and the TMS operation system, and is used for a carrier enterprise to use the system scheme, invite an upstream goods owner of the goods owner end to carry out oriented consignment, establish a customer association relationship and manage and control the goods transportation process of the TMS operation system; meanwhile, big data analysis and AI intelligent algorithm are applied to describe the behavior portrait of the client and establish a thematic knowledge map, so that the client is deeply known and a service scene is extended. The invention establishes a multidimensional client portrait, carries out automatic analysis, pastes a proper label and a proper level for the client, carries out client individuation and fine operation, realizes accurate touch and realizes automation and fine marketing; and the safety guarantee of the client data of the carrier enterprise is realized by using a block chain data encryption technology.
Description
Technical Field
The invention relates to the technical field of logistics and internet, and particularly discloses a system, a method and a device for integrating logistics marketing and transportation management of goods gathering codes.
Background
The mode of market development of logistics enterprises is more traditional, and mainly depends on the following two modes:
and establishing contact with an upstream goods owner in a mode of sales personnel running business to obtain the order. Because the freight is influenced by fluctuation of factors such as oil price and the like, the transportation price quote usually has certain timeliness, and the price needs to be inquired repeatedly before a client places an order. Logistics enterprises need to invest a great deal of effort to maintain customers and keep the customers sticky.
And (4) finding a goods source in an information matching platform or a logistics information part, and actively engaging. Or hanging the idle transport capacity information of the rabbit self on the matching platform and keeping the rabbit on stand. Because the information redundancy phenomenon of the matching platform is serious, matched clients are difficult to find.
The mode of order handling of logistics enterprises is also more traditional, and most enterprises rely on telephone and WeChat to carry out business and take over orders. And using hand-written bills or machine-made bills as the evidence for goods delivery. The driver position is tracked by telephone and then the feedback is sent to the consignor and the receiver by telephone or WeChat. Only a few powerful and thick large logistics enterprises can build a billing system by themselves to allow clients to issue bills on line, but the real-time monitoring is difficult to achieve in the midway links of transportation, so that the clients can master logistics dynamics anytime and anywhere. Common small and medium-sized miniature logistics enterprises do not have the capabilities of self-establishing a single system and real-time logistics tracking, and customer experience is seriously influenced.
A common logistics Transportation Management System (TMS) or Customer Management System (CRM) in the market is generally only used for internal Management of an enterprise, and does not have functions of upstream and downstream network collaboration and real-time logistics tracking, and even does not have functions of network propagation and online marketing.
Therefore, the existing logistics transportation management system or client management system is generally only used for internal management of enterprises, does not have functions of upstream and downstream network cooperation and real-time logistics tracking, and further does not have functions of network propagation and online marketing, and is a technical problem to be solved urgently at present.
Disclosure of Invention
The invention provides a logistics marketing and transportation management integrated system, a method and a device for gathering goods codes, and aims to solve the technical problems that an existing logistics transportation management system or a customer management system is generally only used for internal management of enterprises, does not have functions of upstream and downstream network cooperation and real-time logistics tracking, and does not have functions of network transmission and online marketing.
One aspect of the invention relates to a logistics marketing and Transportation Management integrated System for gathering cargo codes, which comprises a carrier end, a cargo owner end and a TMS (Transportation Management System) operation System, wherein,
the carrier end is respectively connected with the goods owner end and the TMS operation system and is used for a carrier enterprise to use the system scheme, invite an upstream goods owner of the goods owner end to carry out oriented single consignment, establish a customer association relation and manage and control the goods transportation process of the TMS operation system; meanwhile, big data analysis and AI intelligent algorithm are applied to describe the behavior portrait of the client and establish a thematic knowledge map, so that the client is deeply known and a service scene is extended.
Further, the carrier end comprises a drainage fission module, an accurate marketing module, a digital operation module, an AI (Artificial Intelligence) intelligent module, an enterprise operation module and a data security module,
the flow guiding fission module is used for configuring small program active code templates by self definition, meeting the requirements of client groups with different identities, mutually inviting and mutually associating to establish a cooperative relationship;
the accurate marketing module is used for providing rich marketing tool materials and meeting the marketing and popularization requirements of the internet of a user;
the digital operation module is used for describing a customer behavior portrait and an accurate customer hierarchy by an intelligent label system and a Standard Operating Procedure (SOP) aiming at the customer behavior;
the AI intelligent module is used for intelligently recommending a solution matched with the requirements of a proper client through big data analysis and a recommendation algorithm, and intelligently learning and simulating more solution ideas based on an actual service scene through the use feedback of the client;
the enterprise operation module is linked with the TMS operation system through an interface and is used for managing, controlling and scheduling the behaviors in the transportation operation process;
and the data security module is used for storing the client behavior data and the service data by adopting a block chain.
Further, the goods host comprises a delivery module, an identity switching module, an order management module, an intelligent recommendation module, an intelligent assistant module, an enterprise attention module and a goods tracking module,
the delivery module is used for a shipper to finish the order placing operation of delivery;
the identity switching module is used for switching personal/enterprise identities by a shipper to perform operation management;
the order management module is used for checking, editing and withdrawing orders delivered by a shipper;
the intelligent recommendation module is used for the system to perform big data analysis and AI intelligent algorithm according to the delivery requirements of the shipper;
the intelligent assistant module is used for providing anthropomorphic service based on a set scene through machine deep learning;
the concerned enterprise module is used for establishing an enterprise electronic business card holder and looking up enterprise information at any time;
and the cargo tracking module is linked with the TMS operation system through an interface and is used for tracking the behavior of the transportation operation process in real time.
Further, the TMS operation system comprises a service platform, an operation platform, an open platform and a network freight platform,
the service platform is used for order management, scheduling distribution, driving management, a GPS (Global Positioning System) vehicle Positioning System, vehicle management, personnel management, data report forms, basic information maintenance and System management of a carrier enterprise, the carrier enterprise integrates a goods source and a vehicle source through the platform, information sharing, cooperative management and stable parallel of a whole transportation chain are realized, and one-stop transportation service is provided for users;
the operation platform is used for a platform manager to perform platform management, company management, system management, basic configuration and data report, and the manager monitors the use data of each service platform through the operation platform and configures the function authority of each service platform;
an Open Platform, configured to encapsulate product service capabilities of the Platform and Open an Open API (Open Platform) used by a third-party developer;
the network freight platform is used for information publishing, online transaction, whole-process monitoring, financial payment, consultation complaint, online evaluation, inquiry statistics and data retrieval, and helps a force carrier enterprise to complete the construction of the carrier-free platform and apply for the qualification of the network freight system.
The invention also relates to a cargo gathering and drainage service method which is applied to the cargo gathering code logistics marketing and transportation management integrated system, and the cargo gathering and drainage service method comprises the following steps:
the carrier side configures a carrier small program, gathers goods and leads the shipper side, establishes a WeChat friend with a shipper side WeChat group through a sharing small program, invites an associated logistics provider to register the shipper small program by clicking a link, establishes a connection with the shipper side, and issues a delivery order;
and the carrier end creates the aggregated two-dimension code, downloads the aggregated two-dimension code picture, prints the aggregated two-dimension code picture offline, invites the associated logistics provider to register the shipper applet through the micro-letter code, establishes contact with the shipper end and issues a delivery order.
The invention also relates to a goods owner invitation carrier business method which is applied to the integrated system for logistics marketing and transportation management of the aggregated goods codes, and the goods owner invitation carrier business method comprises the following steps:
the goods owner side configures a goods owner small program, and establishes a WeChat friend with a WeChat group of the carrier side through a sharing small program;
and the cargo owner invites friends at the carrier end to register the small carrier program and enter the enterprise to become a platform carrier.
The invention also relates to an intelligent service recommending method which is applied to the integrated system for the logistics marketing and transportation management of the goods gathering codes, and the intelligent service recommending method comprises the following steps:
when the shipper side uses the shipper applet to place orders for shipment, the receiving address, the shipping address and the shipping price dimension which are placed by the shipper are intelligently matched to the carrier side so as to give a proper carrier enterprise;
and recommending to the cargo owner for selection according to the intelligently matched carrier enterprises.
Another aspect of the present invention relates to a cargo gathering and drainage service device, which is applied to the cargo gathering code logistics marketing and transportation management integrated system, and the cargo gathering and drainage service device comprises:
the goods gathering and guiding module is used for configuring a carrier small program by a carrier end, gathering and guiding a goods owner end, establishing a WeChat friend with a WeChat group of the goods owner end through a sharing small program, inviting an associated logistics merchant to register the goods owner small program by clicking a link, establishing a contact with the goods owner end, and issuing a delivery order;
and the creating module is used for creating the aggregated two-dimensional code at the carrier end, downloading the image of the aggregated two-dimensional code, printing off-line, inviting the related logistics business to register the owner applet through the micro-letter code, establishing a contact with the owner end, and issuing a delivery order.
Another aspect of the present invention relates to a business apparatus for inviting a shipper to a shipper, which is applied to the above-mentioned integrated system for logistics marketing and transportation management of aggregated cargo codes, and the intelligent business apparatus for recommending includes:
the establishing module is used for configuring a goods owner small program by adopting a goods owner end and establishing a WeChat friend by sharing the small program and a WeChat group of a carrier end;
and the invitation module is used for inviting friends at the carrier end to register the carrier applet through the goods owner end and enabling the friends to enter an enterprise to become a platform carrier.
Another aspect of the present invention relates to an intelligent recommendation service device, which is applied to the above-mentioned integrated system for logistics marketing and transportation management of cargo gathering codes, and the intelligent recommendation service device includes:
the intelligent matching module is used for intelligently matching the receiving address, the delivery address and the delivery price dimension which are ordered by the shipper to the carrier end to give a proper carrier enterprise when the shipper end uses the shipper applet to order for delivery;
and the selection module is used for recommending to the cargo owner end for selection according to the intelligently matched carrier enterprises.
The beneficial effects obtained by the invention are as follows:
the invention provides a goods gathering code logistics marketing and transportation management integrated system, a method and a device, wherein the goods gathering code logistics marketing and transportation management integrated system adopts a carrier end, a goods owner end and a TMS operation system, wherein the carrier end is respectively connected with the goods owner end and the TMS operation system and is used for a carrier enterprise to use the system scheme, invite an upstream goods owner of the goods owner end to carry out oriented order consignment, establish a customer association relation and carry out control and scheduling on a goods transportation process of the TMS operation system; meanwhile, big data analysis and AI intelligent algorithm are applied to describe the behavior portrait of the client and establish a thematic knowledge map, so that the client is deeply known and a service scene is extended. The invention provides a logistics marketing and transportation management integrated system, method and device of a gathering code, which can provide a plurality of marketing paths for a carrier enterprise to reach customers, meanwhile, based on freight service data of a TMS system and a network freight platform, integrates a customer digital archive, establishes a multi-dimensional customer portrait, performs automatic analysis, attaches proper labels and levels to the customers, performs personalized and refined operation on the customers, and realizes automation and refinement of marketing; and the safety guarantee of the client data of the carrier enterprise is realized by using a block chain data encryption technology.
Drawings
Fig. 1 is a functional block diagram of an embodiment of an integrated system for logistics marketing and transportation management of cargo collection codes according to the present invention;
fig. 2 is a functional block diagram of one embodiment of the carrier side shown in fig. 1;
FIG. 3 is a functional block diagram of one embodiment of the owner end shown in FIG. 1;
fig. 4 is a functional block diagram of an embodiment of the TMS operating system shown in fig. 1;
fig. 5 is a schematic flow chart of an embodiment of a method for a cargo gathering and drainage service according to the present invention;
fig. 6 is a flowchart illustrating an embodiment of a method for inviting a shipper to service according to the present invention;
fig. 7 is a schematic flowchart of an embodiment of an intelligent service recommendation method according to the present invention;
fig. 8 is a schematic flowchart of an embodiment of a cargo source order grabbing service method provided in the present invention;
fig. 9 is a functional block diagram of an embodiment of a cargo gathering and diversion service apparatus provided by the present invention;
FIG. 10 is a functional block diagram of one embodiment of a shipper invitation carrier service device provided by the present invention;
fig. 11 is a functional block diagram of an embodiment of an intelligent recommendation service apparatus according to the present invention.
The reference numbers indicate:
10. a carrier side; 20. a goods owner end; 30. TMS operation system; 11. a conduction fission module; 12. a precision marketing module; 13. a digital operation module; 14. an AI intelligent module; 15. an enterprise operation module; 16. a data security module; 21. a shipping module; 22. an identity switching module; 23. an order management module; 24. an intelligent recommendation module; 25. an intelligent assistant module; 26. an interest enterprise module; 27. a cargo tracking module; 31. a service platform; 32. an operation platform; 33. opening the platform; 34. a network shipping platform; 100. a cargo gathering and drainage module; 200. a creation module; 300. establishing a module; 400. an invitation module; 500. an intelligent matching module; 600. and selecting a module.
Detailed Description
In order to better understand the technical scheme, the technical scheme is described in detail in the following with reference to the attached drawings of the specification and specific embodiments.
As shown in fig. 1 and fig. 2, a first embodiment of the present invention provides an integrated system for logistics marketing and transportation management of a cargo gathering code, which includes a carrier terminal 10, a cargo owner terminal 20, and a TMS operation system 30, where the carrier terminal 10 is connected to the cargo owner terminal 20 and the TMS operation system 30, respectively, and is used for a carrier enterprise to use the system solution, invite an upstream cargo owner of the cargo owner terminal 20 to direct order delivery, establish a customer association relationship, and perform management and control scheduling on a cargo transportation process of the TMS operation system 30; meanwhile, big data analysis and AI intelligent algorithm are applied to describe the behavior portrait of the client and establish a thematic knowledge map, so that the client is deeply known and a service scene is extended.
At present, most of carrier enterprises manually input and record goods source information and customer information in a simple manual mode, enterprise customer resources are statically managed, goods source orders are managed through a traditional TMS system, and a user behavior portrait is established without paying attention to the fact that a strong binding social relation is established with customers. The extensive customer management mode is not suitable for social environments and market environments with stronger socialization requirements, so that the deep mining of customer values cannot be performed, and the safety guarantee of customer data cannot be performed.
By contrast, the aggregated code logistics marketing and transportation Management integrated system and the solution provided by the embodiment can provide multiple marketing paths for a carrier enterprise to reach customers by applying a digital intelligent Management module (SCRM), integrates Customer digital archives based on shipping service data of a TMS system and a network shipping platform, establishes a multi-dimensional Customer portrait, performs automatic analysis, attaches appropriate labels and hierarchies to the customers, performs personalized and refined operation on the customers, and accurately reaches the customers, so that automation and refinement of marketing are realized, and a block chain data encryption technology is applied to realize security guarantee of Customer data of the carrier enterprise.
Further, please refer to fig. 2, fig. 2 is a schematic functional diagram of an embodiment of the carrier end shown in fig. 1, in this embodiment, the carrier end 10 includes a diversion fission module 11, a precision marketing module 12, a digital operation module 13, an AI intelligence module 14, an enterprise operation module 15, and a data security module 16, where the diversion fission module 11 is configured to satisfy, invite, and associate client groups with different identities by self-defining a small program active code template, and establish a cooperative relationship; the accurate marketing module 12 is used for providing rich marketing tool materials and meeting the internet marketing and popularization requirements of users; the digital operation module 13 is used for describing a customer behavior portrait and accurate customer layering through an intelligent label system and a standardized SOP according to customer behaviors; the AI intelligent module 14 is used for intelligently recommending a solution matched with the requirements of the appropriate customer through big data analysis and a recommendation algorithm, and intelligently learning and simulating more solution ideas based on actual service scenes through the use feedback of the customer; the enterprise operation module 15 is linked with the TMS operation system 30 through an interface and is used for managing, controlling and scheduling the behaviors in the transportation operation process; and the data security module 16 is used for storing the client behavior data and the business data in a block chain mode.
In the drainage fission module 11, the small program live code template is configured by self-definition, so that the client groups with different identities are met, mutually invited and associated, and a cooperative relationship is established.
In the accurate marketing module 12, abundant marketing tool materials are provided, the internet marketing promotion requirements of users are met, and the development cost and the operation cost of the users are reduced.
In the digital operation module 13, the customer behavior portrait and the precise customer hierarchy are described by an intelligent label system and a standardized SOP according to the customer behavior.
In the AI intelligent module 14, solutions (such as business insurance, electronic contract, ETC (Electronic Toll Collection) invoicing, marketing tools, financial loan, and other service products) matching the needs of the appropriate clients are intelligently recommended through a big data analysis and recommendation algorithm, and through the feedback of the clients, based on actual business scenes, the intelligent learning simulates more solutions.
In the enterprise operation module 15, the system is linked with a cargo transportation system (TMS) through an interface, and is used for managing, controlling and scheduling the behaviors of the transportation operation process.
In the data security module 16, the client behavior data and the service data are stored in a block chain, and the data is permanent and unchangeable.
Preferably, referring to fig. 3, fig. 3 is a functional block diagram of an embodiment of the shipper side shown in fig. 1, in this embodiment, the shipper side 20 includes a shipping module 21, an identity switching module 22, an order management module 23, an intelligent recommendation module 24, an intelligent assistant module 25, an enterprise-focused module 26 and a cargo tracking module 27, where the shipping module 21 is used for the shipper to complete the order placing operation; the identity switching module 22 is used for switching the personal/enterprise identity by the owner of the goods for operation management; the order management module 23 is used for checking, editing and withdrawing orders delivered by a shipper; the intelligent recommendation module 24 is used for the system to perform big data analysis and AI intelligent algorithm according to the delivery requirements of the shipper; the intelligent assistant module 25 is used for providing anthropomorphic service based on a set scene through machine deep learning; the concerned enterprise module 26 is used for establishing an enterprise electronic business card holder and looking up enterprise information at any time; and the cargo tracking module 27 is linked with the TMS operation system 30 through an interface and used for tracking the behavior of the transportation operation process in real time.
In the delivery module 21, the delivery order placing operation can be conveniently completed by the shipper through the module.
In the identity switching module 22, the owner of the goods can switch the personal/enterprise identity to perform operation management.
In the order management module 23, the owner can perform checking, editing and withdrawing operations on the self-delivery order.
In the intelligent recommendation module 24, the anthropomorphic service can be provided based on certain scenes through machine deep learning.
In the intelligent assistant module 25, a personifying service can be provided based on certain scenarios through machine deep learning.
In the enterprise-focused module 26, an enterprise electronic name card holder is established, and enterprise information can be consulted at any time.
In the cargo tracking module 27, the cargo tracking module is linked with a cargo transportation system (TMS) through an interface, and is used for tracking the behavior of the transportation operation process in real time.
Further, please refer to fig. 4, fig. 4 is a functional block diagram schematic diagram of an embodiment of the TMS operation system shown in fig. 1, in this embodiment, the TMS operation system 30 includes a service platform 31, an operation platform 32, an open platform 33 and a network freight platform 34, where the service platform 31 is used for order management, scheduling allocation, driving management, a GPS vehicle positioning system, vehicle management, personnel management, data reporting, basic information maintenance and system management of a carrier enterprise, and the carrier enterprise integrates a cargo source and a vehicle source through the platform, so as to implement information sharing, cooperative management and smooth parallel of a full transportation chain and provide one-stop transportation service for a user; the operation platform 32 is used for a platform manager to perform platform management, company management, system management, basic configuration and data report, and the manager monitors the use data of each service platform through the operation platform and configures the function authority of each service platform; the Open platform 33 is used for packaging the product service capability of the platform and opening the Open API used by the third-party developer; and the network freight platform 34 is used for information publishing, online transaction, whole-process monitoring, financial payment, consultation complaints, online evaluation, inquiry statistics and data retrieval, and assists the force carrier enterprises in completing the construction of the carrier-free platform and applying for the qualification of the network freight system.
In the service platform 31, the user is a carrier enterprise, and the main functions include order management, scheduling distribution, driving management, GPS vehicle positioning system, vehicle management, personnel management, data reporting, basic information maintenance, system management, and the like. Carrier enterprises integrate goods sources and vehicle sources through a platform, information sharing, cooperative management and stable parallel of a whole transportation chain are realized, and one-stop transportation service is provided for users.
In the operation platform 32, the user is a platform manager, and the main functions include platform management, company management, system management, basic configuration, data report, and the like. And the manager monitors the use data of each service platform through the operation platform and configures the function authority of each service platform.
In the Open platform 33, the product service capability of the platform is encapsulated and opened to the Open API used by the third-party developer.
In the network freight platform 34, eight core functions are covered: information publishing, online transaction, whole-process monitoring, financial payment, consultation complaints, online evaluation, query statistics and data retrieval. And assisting a carrier enterprise to complete the construction of a vehicle-free carrier platform and apply for the qualification of the network freight system.
As shown in fig. 5, fig. 5 is a schematic flowchart of an embodiment of a method for collecting and guiding goods according to the present invention, in this embodiment, the method for collecting and guiding goods is applied to the integrated system for collecting, code logistics marketing and transportation management, and the method for collecting and guiding goods comprises the following steps:
and S100, configuring a carrier small program by the carrier end, gathering goods and guiding the shipper end, establishing a WeChat friend with a WeChat group of the shipper end through the sharing small program, inviting an associated logistics provider to register the shipper small program by clicking a link, establishing a contact with the shipper end, and issuing a delivery order.
And a carrier enterprise at the carrier end gathers goods and leads the owner end of the goods through the small carrier program, invites the associated logistics business to register the small goods owner program through the small sharing program to the WeChat friends, establishes contact with the owner end of the goods and sends a bill.
And S200, the carrier end creates an aggregated two-dimensional code, downloads an aggregated two-dimensional code picture, prints the aggregated two-dimensional code picture offline, invites the related logistics business to register the small goods owner program through the micro-letter code, establishes a contact with the goods owner end and issues a delivery order.
And a carrier enterprise at a carrier end creates an aggregated two-dimensional code, downloads an aggregated two-dimensional code picture, prints the aggregated two-dimensional code picture on line, invites an associated logistics provider to register a shipper applet through a micro-credit code, establishes a contact with the shipper end, and issues a delivery order.
Compared with the prior art, the freight gathering and drainage service method provided by the embodiment has the advantages that the small carrier program is configured on the carrier end, the freight gathering and drainage owner end is used for establishing the WeChat friend with the WeChat group of the owner end through the small carrier program, the associated logistics business is invited to register the small cargo owner program through clicking the link, the contact with the owner end is established, and the delivery order is issued; and the carrier end creates the aggregated two-dimension code, downloads the aggregated two-dimension code picture, prints the aggregated two-dimension code picture offline, invites the associated logistics provider to register the small program of the goods owner through the micro-credit-scan code, establishes contact with the goods owner end and places a bill for delivery. The method for gathering and guiding the goods can provide diversified marketing paths for carrier enterprises to reach customers, integrates customer digital archives based on the shipping service data of a TMS system and a network shipping platform, establishes a multidimensional customer portrait, performs automatic analysis, attaches appropriate labels and levels to the customers, performs personalized and refined operation on the customers, accurately reaches the marketing, and realizes automation and refinement of the marketing; and the safety guarantee of the client data of the carrier enterprise is realized by using a block chain data encryption technology.
Referring to fig. 6, fig. 6 is a schematic flow chart of an embodiment of a method for inviting a carrier to a shipper to perform business, where in this embodiment, the method for inviting a carrier to perform business is applied to the integrated system for logistics marketing and transportation management of aggregated cargo codes, and the method for inviting a carrier to perform business by a shipper includes the following steps:
and S300, the goods owner side configures a goods owner small program, and establishes a WeChat friend with a WeChat group of the carrier side through the sharing small program.
The goods owner of the goods owner end directly invites the logistics providers through the goods owner small program or selects an enterprise/website through delivery of goods, and searches and invites the logistics providers on the enterprise/website; and then establishing a WeChat friend with the WeChat group through a carrier applet code editing page.
And S400, the goods owner end invites friends at the carrier end to register the small programs of the carrier, and the goods owner end registers the small programs of the carrier to become a platform carrier.
After establishing the WeChat friend with the WeChat group, the goods owner invites the friend of the carrier end to register the small program of the carrier, and the small program of the carrier is resident in an enterprise to become a platform carrier.
Referring to fig. 7, fig. 7 is a schematic flowchart of an embodiment of an intelligent business recommending method provided by the present invention, in this embodiment, the intelligent business recommending method is applied to the integrated system for logistics marketing and transportation management of cargo gathering codes, and the intelligent business recommending method includes the following steps:
and S500, when the shipper side orders and delivers goods by using the shipper applet, intelligently matching the receiving address, the delivery address and the shipping price dimension which are ordered by the shipper to the carrier side so as to give a proper carrier enterprise.
When the goods owner terminal uses the goods owner small program to place orders and deliver goods, the address is filled, the logistics enterprise/website is selected, the proper carrier enterprise is selected through the system recommendation list, and the orders are submitted.
And S600, recommending to a cargo owner for selection according to the intelligently matched carrier enterprises.
The carrier end gives enterprise information and enterprise data through carrier small programs, and analyzes the enterprise information and the enterprise data through a weight judgment and a system recommendation list, so that the goods owner end selects corresponding carrier enterprises. The business data includes the adequacy line, freight price and total volume of orders received.
Referring to fig. 8, fig. 8 is a schematic flow chart of an embodiment of a cargo order grabbing business method provided by the present invention, in this embodiment, the cargo order grabbing business method is applied to the integrated system for logistics marketing and transportation management of aggregated cargo codes, and the cargo order grabbing business method includes the following steps:
and S700, when the owner terminal uses the owner applet to order and deliver goods, the owner terminal confirms that the logistics enterprise is filled, and if the logistics enterprise is not filled, the owner terminal enters a goods source list and performs order grabbing operation in the goods source list.
The shipper end uses the shipper-end applet and without targeting the selected carrier enterprise, the system will place the order into the source pool.
Step S800, if the order grabbing operation is successful, displaying the details of the consignment order; confirming whether to operate according to the displayed details of the shipping bill; and if the operation is confirmed, using the consignment list to operate.
And the platform carrier at the carrier end selectively takes the order according to the service range of the platform carrier and the small program of the carrier.
As shown in fig. 9, fig. 9 is a functional block diagram of an embodiment of a convergence drainage service device, in this embodiment, the convergence drainage service device is applied to the convergence code logistics marketing and transportation management integrated system, and the convergence drainage service device includes a convergence drainage module 100 and a creation module 200, where the convergence drainage module 100 is configured to configure a carrier applet by a carrier end, converge drainage a shipper end, establish a wechat friend with a shipper end wechat group through a sharing applet, invite an associated logistics provider to register the shipper applet through clicking a link, establish a connection with the shipper end, and place an order after shipment; the creating module 200 is used for creating the aggregated two-dimensional code by the carrier end, downloading the aggregated two-dimensional code picture, printing off-line, inviting the related logistics business to register the owner applet through the micro-letter code, establishing a contact with the owner end, and issuing a delivery order.
In the gathering and guiding module 100, a carrier enterprise at a carrier end invites an associated logistics provider to register a shipper applet by a sharing applet to a WeChat friend through a carrier applet and a gathering and guiding shipper end, establishes a contact with the shipper end, and issues a delivery order.
In the creating module 200, a carrier enterprise at a carrier end creates an aggregated two-dimensional code, downloads an aggregated two-dimensional code picture, prints the aggregated two-dimensional code picture on line, invites an associated logistics provider to register a shipper applet through a micro-credit code, establishes a contact with the shipper end, and issues a delivery order.
Compared with the prior art, the gathering and drainage service device provided by the embodiment adopts the gathering and drainage module 100 and the creation module 200, configures a carrier applet through a carrier end, gathers and drains a shipper end, establishes a wechat friend with a shipper end wechat group through a sharing applet, invites an associated logistics provider to register the shipper applet through clicking a link, establishes a contact with the shipper end, and places a delivery order; and the carrier end creates the aggregated two-dimension code, downloads the aggregated two-dimension code picture, prints the aggregated two-dimension code picture offline, invites the associated logistics provider to register the small program of the goods owner through the micro-credit-scan code, establishes contact with the goods owner end and places a bill for delivery. The method for gathering and guiding the goods can provide diversified marketing paths for carrier enterprises to reach customers, integrates customer digital archives based on the shipping service data of a TMS system and a network shipping platform, establishes a multidimensional customer portrait, performs automatic analysis, attaches appropriate labels and levels to the customers, performs personalized and refined operation on the customers, accurately reaches the marketing, and realizes automation and refinement of the marketing; and the safety guarantee of the client data of the carrier enterprise is realized by using a block chain data encryption technology.
Please refer to fig. 10, fig. 10 is a functional block diagram of an embodiment of a shipper invitation carrier service device according to the present invention, in this embodiment, the shipper invitation carrier service device is applied to the integrated system for logistics marketing and transportation management of aggregated goods codes, and the intelligent recommendation service device includes an establishing module 300 and an invitation module 400, where the establishing module 300 is configured to configure a shipper applet by a shipper end, and establish a wechat friend with a wechat group of a carrier end through a sharing applet; and the invitation module 400 is used for inviting the friend of the carrier end to register the small program of the carrier through the goods owner end and enter the enterprise to become the platform carrier.
In the establishing module 300, the owner of the owner directly invites the logistics providers through the small owner program, or selects an enterprise/website through delivery of goods, and searches and invites the logistics providers on the enterprise/website; and then establishing a WeChat friend with the WeChat group through a carrier applet code editing page.
In the invitation module 400, after establishing the wechat friend with the wechat group, the cargo owner invites the carrier friend to register the carrier applet and enter the enterprise to become the platform carrier.
Referring to fig. 11, fig. 11 is a functional block diagram of an embodiment of an intelligent recommendation service device according to the present invention, in this embodiment, the intelligent recommendation service device is applied to the integrated system for logistics marketing and transportation management of aggregated cargo codes, and the intelligent recommendation service device includes an intelligent matching module 500 and a selection module 600, where the intelligent matching module 500 is configured to, when a consignor end uses a consignor applet to order a shipment, intelligently match a receiving address, a shipping address and a shipping price dimension that are ordered by the consignor end to a carrier end to give a suitable carrier enterprise; and the selection module 600 is used for recommending to the cargo owner for selection according to the intelligently matched carrier enterprises.
In the intelligent matching module 500, when the owner end uses the owner applet to make an order for delivery, the owner end fills in the address, selects a logistics enterprise/website, selects a proper carrier enterprise through a system recommendation list, and submits the order.
In the selection module 600, the carrier end provides the enterprise information and the enterprise data through the carrier applet, and analyzes the enterprise information and the enterprise data through the weight judgment and gives the system recommendation list to the shipper end to select the corresponding carrier enterprise. The business data includes the adequacy line, freight price and total volume of orders received.
The logistics marketing and transportation management integrated system, method and device for the cargo gathering codes have the advantages that:
firstly, the client behavior data with different dimensions can be obtained, and the client portrait is deeply drawn
Based on big data technology establishment, the method can analyze and integrate the customer behavior data with different dimensions, trace the source of the customer behavior motivation, and draw a large amount of accurate customer figures.
Secondly, the hierarchical management can be carried out on the customers to guide the customers to convert layer by layer
After the labels, the figures and the subdivided groups are marked for the clients, the enterprise can be helped to conduct hierarchical management on the clients according to the dimensions such as the intention degree, the business value and the like, and the effect of gradual conversion of the clients is achieved. And more accurate marketing behaviors are carried out on high-value customers, personalized services and even 1V1 one-way interaction are realized, corresponding marketing actions are formulated, and accurate screening, faster conversion and bargaining are realized.
Thirdly, the marketing promotion action of direct with the commodity circulation combines with the transportation management process ization, lets traditional commodity circulation also can possess sweeping sign indicating number of express delivery formula and experience and online collaborative interaction experience of ordering down.
While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the invention. It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (10)
1. An integrated system for logistics marketing and transportation management of cargo gathering codes is characterized by comprising a carrier end (10), a cargo owner end (20) and a TMS operation system (30), wherein,
the carrier end (10) is respectively connected with the goods owner end (20) and the TMS operation system (30) and is used for a carrier enterprise to use the system scheme, invite an upstream goods owner of the goods owner end (20) to direct the downward ordering and consignment, establish a customer association relationship and manage and control the goods transportation process of the TMS operation system (30); meanwhile, big data analysis and AI intelligent algorithm are applied to describe the behavior portrait of the client and establish a thematic knowledge map, so that the client is deeply known and a service scene is extended.
2. The integrated system for poly code logistics marketing and transportation management of claim 1, wherein the carrier side (10) comprises a diversion fission module (11), a precision marketing module (12), a digital operation module (13), an AI intelligence module (14), and an enterprise operations module (15) and a data security module (16),
the drainage fission module (11) is used for configuring small program live code templates by self-definition to meet the requirements of client groups with different identities, mutually inviting and mutually associating to establish a cooperative relationship;
the accurate marketing module (12) is used for providing rich marketing tool materials and meeting the internet marketing and popularization requirements of users;
the digital operation module (13) is used for describing a customer behavior portrait and accurate customer layering through an intelligent label system and a standardized SOP aiming at customer behaviors;
the AI intelligent module (14) is used for intelligently recommending a solution matched with the requirements of a proper client through big data analysis and a recommendation algorithm, and intelligently learning and simulating more solution ideas based on an actual service scene through the use feedback of the client;
the enterprise operation module (15) is linked with the TMS operation system (30) through an interface and is used for managing, controlling and scheduling the behaviors in the transportation operation process;
the data security module (16) is used for storing the client behavior data and the service data in a block chain mode.
3. The integrated system for logistics marketing and transportation management of poly codes according to claim 2, wherein the cargo owner (20) comprises a shipping module (21), an identity switching module (22), an order management module (23), an intelligent recommendation module (24), an intelligent assistant module (25), an enterprise-focused module (26) and a cargo tracking module (27),
the delivery module (21) is used for completing delivery ordering operation by a shipper;
the identity switching module (22) is used for switching personal/enterprise identities for operation management by a shipper;
the order management module (23) is used for checking, editing and withdrawing orders delivered by a shipper;
the intelligent recommendation module (24) is used for the system to perform big data analysis and AI intelligent algorithm according to the delivery requirements of a goods owner;
the intelligent assistant module (25) is used for providing anthropomorphic service based on set scenes through machine deep learning;
the concerned enterprise module (26) is used for establishing an enterprise electronic business card holder and looking up enterprise information at any time;
the goods tracking module (27) is linked with the TMS operation system (30) through an interface and used for tracking the behaviors of the transportation operation process in real time.
4. The integrated system for logistics marketing and transportation management of cargo gathering codes according to claim 3, wherein the TMS operation system (30) comprises a service platform (31), an operation platform (32), an open platform (33) and a network freight platform (34),
the service platform (31) is used for order management, scheduling distribution, driving management, a GPS vehicle positioning system, vehicle management, personnel management, data report forms, basic information maintenance and system management of a carrier enterprise, the carrier enterprise integrates a goods source and a vehicle source through the service platform (31), information sharing, cooperative management and stable parallel of a full transportation chain are realized, and one-stop transportation service is provided for users;
the operation platform (32) is used for a platform manager to perform platform management, company management, system management, basic configuration and data report, and the manager monitors the use data of each service platform (31) through the operation platform (32) and configures the function authority of each service platform (31);
the Open platform (33) is used for packaging the product service capability of the platform and opening the Open API used by a third-party developer;
the network freight platform (34) is used for information publishing, online transaction, whole-process monitoring, financial payment, consultation complaints, online evaluation, inquiry statistics and data retrieval, and assists the carrier enterprises in completing the construction of the carrier-free platform and applying for the qualification of the network freight system.
5. A cargo gathering and guiding business method is applied to the cargo gathering code logistics marketing and transportation management integrated system according to any one of claims 1 to 4, and is characterized by comprising the following steps of:
the carrier side configures a carrier small program, gathers goods and guides the goods owner side, establishes a WeChat friend with a WeChat group of the goods owner side through a sharing small program, invites an associated logistics provider to register the goods owner small program by clicking a link, establishes a connection with the goods owner side, and releases goods;
and the carrier end creates an aggregated two-dimension code, downloads an aggregated two-dimension code picture, prints the aggregated two-dimension code picture offline, invites the associated logistics provider to register the small goods owner program through the micro-credit-scan code, establishes contact with the goods owner end and issues a delivery order.
6. A shipper invitation carrier business method applied to the integrated system for logistics marketing and transportation management of cargo gathering code according to any one of claims 1 to 4, wherein the shipper invitation carrier business method comprises the following steps:
the goods owner terminal configures a goods owner small program and establishes a WeChat friend with the WeChat group of the carrier terminal through a sharing small program;
and the cargo owner invites the good friends of the carrier end to register the small programs of the carrier, and the small programs enter the enterprise to become a platform carrier.
7. An intelligent business recommending method applied to the integrated system for logistics marketing and transportation management of the cargo gathering code according to any one of claims 1 to 4, wherein the intelligent business recommending method comprises the following steps:
when the shipper side orders and delivers goods by using the shipper applet, the receiving address, the delivery address and the shipping price dimension which are ordered by the shipper are intelligently matched to the carrier side so as to give a proper carrier enterprise;
and recommending to the cargo owner end for selection according to the intelligently matched carrier enterprises.
8. A cargo gathering and guiding service device applied to the integrated system for logistics marketing and transportation management of cargo gathering codes according to any one of claims 1 to 4, wherein the cargo gathering and guiding service device comprises:
the goods gathering and guiding module (100) is used for configuring a carrier small program by adopting the carrier end, gathering goods and guiding the shipper end, establishing a WeChat friend with the shipper end WeChat group through a sharing small program, inviting an associated logistics merchant to register the shipper small program by clicking a link, establishing a contact with the shipper end, and issuing a delivery order;
and the creating module (200) is used for creating the aggregated two-dimensional code by the carrier end, downloading the aggregated two-dimensional code picture, printing off-line, inviting the related logistics provider to register the small program of the shipper through the micro-letter code, establishing a contact with the shipper end, and issuing a bill.
9. A shipper invitation carrier business device for use in the integrated system for logistics marketing and transportation management of cargo gathering code as claimed in any one of claims 1 to 4, wherein said intelligent recommendation business device comprises:
the establishment module (300) is used for adopting the goods owner end to configure a goods owner applet and establishing a WeChat friend with the WeChat group of the carrier end through a sharing applet;
and the invitation module (400) is used for inviting the friend of the carrier end to register the small program of the carrier through the cargo owner end and enter the enterprise to become the platform carrier.
10. An intelligent recommendation service device applied to the integrated system for logistics marketing and transportation management of cargo gathering codes according to any one of claims 1 to 4, the intelligent recommendation service device comprising:
an intelligent matching module (500) for intelligently matching the receiving address, the delivery address and the delivery price dimension ordered by the shipper to the carrier end to give a suitable carrier enterprise when the shipper end orders the delivery using the shipper applet;
and the selection module (600) is used for recommending to the cargo owner end for selection according to the intelligently matched carrier enterprises.
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