CN115942054A - Video playing method and device, electronic equipment and readable storage medium - Google Patents

Video playing method and device, electronic equipment and readable storage medium Download PDF

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Publication number
CN115942054A
CN115942054A CN202211446170.3A CN202211446170A CN115942054A CN 115942054 A CN115942054 A CN 115942054A CN 202211446170 A CN202211446170 A CN 202211446170A CN 115942054 A CN115942054 A CN 115942054A
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China
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target
playing
mode
video
video clip
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Chinese (zh)
Inventor
李胜男
杨逸
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Youku Network Technology Beijing Co Ltd
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Youku Network Technology Beijing Co Ltd
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Priority to CN202211446170.3A priority Critical patent/CN115942054A/en
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Abstract

The present disclosure provides a video playing method, a video playing device, an electronic device and a readable storage medium, wherein the method comprises the following steps: in the video playing process, under the condition that a target video clip to be played contains video content of a preset type, determining a playing mode corresponding to the preset type as a target playing mode; wherein the preset type of video content comprises video content that causes a user to generate a target emotion; and playing the target video clip according to the target playing mode.

Description

Video playing method and device, electronic equipment and readable storage medium
Technical Field
The present disclosure relates to the field of video processing technologies, and in particular, to a video playing method, a video playing apparatus, an electronic device, and a computer-readable storage medium.
Background
The video provided by the video platform may include video content with negative emotions such as terrorism, fright, irritation, inappropriateness for children, or susceptibility to injury.
Users may wish to alleviate or aggravate the mood of viewing the video content while watching the video.
Disclosure of Invention
An object of the present disclosure is to provide a new technical solution for playing a target video segment containing corresponding video content according to a target play mode.
According to a first aspect of the present disclosure, there is provided a video playing method, including:
in the video playing process, under the condition that a target video clip to be played contains video contents of a preset type, determining a playing mode corresponding to the preset type as a target playing mode; wherein the preset type of video content comprises video content that causes a user to generate a target emotion;
and playing the target video clip according to the target playing mode.
Optionally, before playing the target video segment according to the target play mode, the method further includes:
displaying a preset mode starting prompt box in a video playing interface, wherein the mode starting prompt box comprises prompt information for prompting a user to start the target playing mode;
and responding to the operation of starting the target playing mode, and executing the step of playing the target video clip according to the target playing mode.
Optionally, the step of playing the target video segment according to the target play mode is executed in response to the operation of starting the target play mode, and the method further includes:
in response to the operation of starting the target playing mode, pausing playing the video and playing a preset mode starting effect in the video playing interface;
and under the condition that the mode starting effect playing is finished, executing the step of playing the target video clip according to the target playing mode.
Optionally, the method further includes:
and closing the mode opening prompt box under the condition that the operation of opening the target play mode is not received within the set time for displaying the mode opening prompt box.
Optionally, the playing the target video segment according to the target play mode includes:
determining a video processing mode corresponding to the target playing mode as a target processing mode;
and processing the target video clip according to the target processing mode, and playing the processed target video clip so as to adjust the target emotion generated when the user watches the target video clip.
Optionally, the target processing manner includes at least one of the following:
reducing the picture size of the target video clip;
carrying out fuzzy processing on the picture of the target video clip;
blocking at least part of the picture of the target video clip;
playing the target video clip at a set multiple speed;
under the condition that the target video clip is played, other videos related to the target video clip are also played in the video playing interface;
playing the target video clip according to a set sound effect;
skipping the target video segment;
under the condition of playing the target video clip, playing a preset video clip in the video playing interface; the preset video clips comprise video clips for adjusting the content of target emotion generated by a user watching the target video clips;
shaking a picture of the target video clip;
enlarging the picture size of the target video clip;
amplifying the playing volume of the target video clip;
and processing the target object in the target video clip according to a preset special effect.
Optionally, the method further includes:
and under the condition that the target video clip is played in the target playing mode, the video is continuously and normally played.
Optionally, the method further includes:
and in the process of playing the target video clip according to the target playing mode, responding to the operation of closing the target playing mode, stopping playing the target video clip according to the target playing mode, and continuing to normally play the video.
Optionally, before the video is normally played, the method further includes:
playing a preset mode in the video playing interface to close the dynamic effect;
and under the condition that the mode closing dynamic effect playing is finished, executing the step of continuously and normally playing the video.
According to a second aspect of the present disclosure, there is provided a video playback apparatus including:
the mode determining module is used for determining a playing mode corresponding to a preset type as a target playing mode under the condition that a target video clip to be played contains video contents of the preset type in the video playing process; wherein the preset type of video content comprises video content that causes a user to generate a target emotion;
and the segment playing module is used for playing the target video segment according to the target playing mode.
According to a third aspect of the present disclosure, there is provided an electronic device comprising:
the apparatus according to the second aspect of the present disclosure; alternatively, the first and second electrodes may be,
a processor and a memory for storing instructions for controlling the processor to perform the method according to the first aspect of the present disclosure.
According to a fourth aspect of the present disclosure, there is provided a computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the method according to the first aspect of the present disclosure.
Through the embodiment, under the condition that the target video clip to be played contains the video content of the preset type, the target video clip is played according to the target playing mode corresponding to the preset type, so that the watching appeal of the user on different types of videos can be met, the emotion generated when the target video clip is seen can be relieved or aggravated, and the video watching experience of the user can be improved. In addition, in the process of playing videos, advertisements combined with the video content depth are implanted, and the video watching experience of a user is improved, and the revenue of a video playing platform can be increased.
Other features of the present disclosure and advantages thereof will become apparent from the following detailed description of exemplary embodiments thereof, which proceeds with reference to the accompanying drawings.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate embodiments of the disclosure and together with the description, serve to explain the principles of the disclosure.
Fig. 1 is a block diagram showing an example of a hardware configuration of an electronic device that can be used to implement an embodiment of the present disclosure.
Fig. 2 illustrates a schematic diagram of an application scenario of a video playing method according to an embodiment of the present disclosure.
Fig. 3 shows a flowchart of a video playing method according to an embodiment of the present disclosure.
Fig. 4 shows a schematic diagram of a video playback interface in a high energy body-care mode according to an embodiment of the disclosure.
Fig. 5 shows a schematic diagram of a video playback interface for a stimulus mode of an embodiment of the present disclosure.
Fig. 6 shows a schematic diagram of a video playback interface of a care mode of an embodiment of the present disclosure.
Fig. 7 shows a schematic diagram of a video play interface for a teenager mode of an embodiment of the present disclosure.
Fig. 8 shows a block diagram of a video playback device of an embodiment of the present disclosure.
FIG. 9 shows a block diagram of one example of an electronic device of an embodiment of the disclosure.
Detailed Description
Various exemplary embodiments of the present disclosure will now be described in detail with reference to the accompanying drawings. It should be noted that: the relative arrangement of the components and steps, the numerical expressions, and numerical values set forth in these embodiments do not limit the scope of the present disclosure unless specifically stated otherwise.
The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the disclosure, its application, or uses.
Techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail but are intended to be part of the specification where appropriate.
In all examples shown and discussed herein, any particular value should be construed as merely illustrative, and not limiting. Thus, other examples of the exemplary embodiments may have different values.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, further discussion thereof is not required in subsequent figures.
< hardware configuration >
Fig. 1 is a block diagram showing a hardware configuration of an electronic apparatus 1000 that can implement an embodiment of the present disclosure.
The electronic device 1000 may be a laptop, a desktop computer, a mobile phone, a tablet computer, a speaker, an earphone, etc. As shown in fig. 1, the electronic device 1000 may include a processor 1100, a memory 1200, an interface device 1300, a communication device 1400, a display device 1500, an input device 1600, a speaker 1700, a microphone 1800, and the like. The processor 1100 may be a central processing unit CPU, a microprocessor MCU, or the like. The memory 1200 includes, for example, a ROM (read only memory), a RAM (random access memory), a nonvolatile memory such as a hard disk, and the like. The interface device 1300 includes, for example, a USB interface, a headphone interface, and the like. The communication device 1400 is capable of wired or wireless communication, for example, and may specifically include Wifi communication, bluetooth communication, 2G/3G/4G/5G communication, and the like. The display device 1500 is, for example, a liquid crystal display panel, a touch panel, or the like. The input device 1600 may include, for example, a touch screen, a keyboard, a somatosensory input, and the like. A user can input/output voice information through the speaker 1700 and the microphone 1800.
The electronic device shown in fig. 1 is merely illustrative and is in no way intended to limit the disclosure, its application, or uses. In an embodiment of the present disclosure, the memory 1200 of the electronic device 1000 is configured to store instructions for controlling the processor 1100 to operate so as to execute any one of the video playing methods provided in the embodiments of the present disclosure. It will be understood by those skilled in the art that although a plurality of means are shown for the electronic device 1000 in fig. 1, the present disclosure may only relate to a part of the means therein, e.g. the electronic device 1000 only relates to the processor 1100 and the storage means 1200. The skilled person can design the instructions according to the disclosed solution of the present disclosure. How the instructions control the operation of the processor is well known in the art and will not be described in detail herein.
< application scenario >
Fig. 2 is a schematic view of an application scenario of a video playing method according to an embodiment of the present disclosure. The video playing method of the embodiment can be particularly applied to video playing scenes.
As shown in fig. 2, in a normal video playing process in the video playing interface, in a case that a target video segment is to be played, that is, in a case that the target video segment starts to be played after a set duration, a preset mode start prompt box is displayed in the video playing interface, where the mode start prompt box includes prompt information for prompting a user to start a target playing mode, a mode start button, and a close button. And under the condition that the user clicks a closing button, closing the mode opening prompt box. And automatically closing the mode opening prompt box under the condition that the user does not perform any operation aiming at the mode opening prompt box within the set time for displaying the mode opening prompt box.
Under the condition that a user clicks a mode starting button, pausing playing the video, and playing a mode starting effect of customized advertisement implantation which is made in advance according to the content and brand characteristics of a target video clip in a video playing interface; and under the condition that the mode starting effect playing is finished, playing the target video clip according to the target playing mode.
In the process of playing the target video clip according to the target playing mode, playing a preset advertisement picture at a designated position such as the lower left corner or the lower right corner in the video playing interface.
And providing a mode exit button in the video playing interface in the process of playing the target video clip according to the target playing mode. Under the condition that a user clicks the mode exit button and stops playing the target video clip according to the target playing mode, playing a preset mode in a video playing interface to close the dynamic effect; and under the condition that the mode is closed and the dynamic effect playing is finished, continuing to normally play the video which is not played yet.
Under the condition that the target video clip is played according to the target playing mode, the playing of the video is suspended, and a customized advertisement implantation mode which is made according to the content and brand characteristics of the target video clip in advance is played in a video playing interface to close the action effect; and under the condition that the mode is closed and the dynamic effect playing is finished, continuing to normally play the video which is not played yet.
Through the embodiment, under the condition that the target video clip to be played contains the video content of the preset type, the target video clip is played according to the target playing mode corresponding to the preset type, so that the watching appeal of the user to different types of videos can be met, the emotion generated when the target video clip is seen can be relieved or aggravated, and the video watching experience of the user can be improved. In addition, in the process of playing videos, advertisements combined with the video content depth are implanted, and the video watching experience of a user is improved, and the revenue of a video playing platform can be increased.
< method examples >
In the present embodiment, a video playing method is provided. The video playing method can be implemented by the electronic equipment. The electronic device may be the electronic device 1000 as shown in fig. 1.
As shown in fig. 3, the video playing method of the present embodiment may include the following steps S1000 to S2000:
step S1000, in the video playing process, when the target video segment to be played contains the video content of the preset type, determining a playing mode corresponding to the preset type as the target playing mode.
Wherein the preset type of video content includes video content that causes a user to generate a target emotion.
In this embodiment, the target video segment to be played may be a preset video segment in which a time length between the starting playing time and the playing time corresponding to the picture played in step S1000 is a set time length in the played video. The set time length may be set in advance according to an application scenario or a specific requirement. For example, the set time period may be 3 seconds.
In this embodiment, a video clip corresponding to at least one preset type may be set in advance according to the content of the video. The target emotion can be preset according to an application scene or specific requirements, and for example, the target emotion can include negative emotions such as startle, stimulus and injury. Correspondingly, the preset types may include terrorism, startle, irritation, child discomfort, injury, and the like.
Further, a corresponding play mode may be set for each preset type in advance. For example, in the case that the preset type is terror or fright, the corresponding play mode may be set as the high-energy body-protecting mode, or the corresponding play mode may be set as the stimulation mode; under the condition that the preset type is inappropriate for children, the corresponding play mode can be set to be a teenager mode; and under the condition that the preset type is the injury negative emotion, setting the corresponding play mode as a care mode.
And S2000, playing the target video clip according to the target playing mode.
In this embodiment, the target video segment may be played according to the target play mode in a case where the video content before the target video segment is normally played.
Through the embodiment, under the condition that the target video clip to be played contains the video content of the preset type, the target video clip is played according to the target playing mode corresponding to the preset type, so that the watching appeal of the user to different types of videos can be met, the emotion generated when the target video clip is seen can be relieved or aggravated, and the video watching experience of the user can be improved.
In one embodiment of the present disclosure, playing the target video clip according to the target play mode may include:
determining a video processing mode corresponding to the target playing mode as a target processing mode; and processing the target video clip according to the target processing mode, and playing the processed target video clip to adjust the target emotion generated when the user watches the target video clip.
In this embodiment, at least one video processing mode may be set for each play mode in advance according to an application scenario or a specific requirement.
In one embodiment, the video processing mode may include at least one of:
reducing the picture size of the target video clip;
carrying out fuzzy processing on the picture of the target video clip;
blocking at least part of the picture of the target video clip;
playing the target video clip at a set multiple speed;
under the condition of playing the target video clip, other videos related to the target video clip are also played in the video playing interface;
playing the target video clip according to the set sound effect;
skipping over the target video segment;
under the condition of playing the target video clip, playing a preset video clip in the video playing interface; the preset video clip is a video clip containing content for adjusting target emotion generated when a user watches the target video clip;
shaking a picture of the target video clip;
enlarging the picture size of the target video clip;
amplifying the playing volume of the target video clip;
and processing the target object in the target video clip according to a preset special effect.
In a first embodiment of the present disclosure, the target playback mode is a high-energy body-protection mode. The target processing mode may include at least one of the following:
reducing the picture size of the target video clip;
carrying out fuzzy processing on the picture of the target video clip;
blocking at least part of a picture of the target video clip;
playing the target video clip at a set multiple speed;
under the condition of playing the target video clip, other videos related to the target video clip are also played in the video playing interface;
playing the target video clip according to the set sound effect;
the target video segment is skipped.
In an embodiment where the target processing manner includes reducing the size of the frame of the target video clip, the size of the frame of the target video clip may be reduced under the condition that the size of the video playing interface is not changed. In this embodiment, the preset picture may be displayed in a display area other than the target video clip in the video playing interface while keeping the center of the video playing interface and the center of the picture of the target video clip at the same position and reducing the size of the picture of the target video clip. The video playing interface is an interface for displaying a video picture on a full screen under the condition of normal playing. The preset screen may be preset according to an application scene or specific requirements, and may be a black screen, for example.
In the embodiment that the target processing mode includes blurring the picture of the target video segment, the blurring of the target video segment may be performed in advance to obtain a blurred target video segment, and the blurred target video segment is played in the case that the target video segment is played according to the target play mode.
In the embodiment that the target processing mode includes blocking at least part of the picture of the target video clip, the blocking processing may be performed on a preset picture area in the target video clip in advance to obtain the blocked target video clip, and the blocked target video clip is played under the condition that the target video clip is played according to the target play mode. The preset picture area is at least a partial area in the picture of the target video clip, which is preset according to an application scene or specific requirements. Or, under the condition that the target video clip is played in the video playing interface, at least a partial area of the video playing interface is shielded, and the target video clip in the corresponding picture area cannot be displayed on the shielded part in the video playing interface, so that the effect of shielding the target video clip is realized.
In an embodiment where the target processing manner includes playing the target video segment at a set multiple speed, the set multiple may be set in advance according to an application scenario or a specific requirement. For example, the set multiple may be 4 times.
In an embodiment where the target processing manner includes playing the target video segment and also playing other videos associated with the target video segment in the video playing interface, the video playing interface may be divided into a first portion and a second portion, the target video segment is displayed in the first portion, and the other videos associated with the target video segment are displayed in the second portion. Specifically, the target video segment may be displayed to the greatest extent in the first portion while ensuring that the size ratio of the target video segment is fixed, and the other videos associated with the target video segment may be displayed to the greatest extent in the second portion while ensuring that the size ratios of the other videos associated with the target video segment are fixed. In one example, the other video associated with the target video clip may be, for example, a photographic flock corresponding to the target video clip.
In the embodiment where the target processing manner includes playing the target video clip according to the set audio effect, the set audio effect may be set in advance according to an application scenario or a specific requirement, for example, the set audio effect may include muting, changing or changing. In this embodiment, the audio of the target video segment may be processed in advance according to the set sound effect to obtain a processed audio, and the processed audio is played under the condition that the target video segment is played according to the target play mode. Wherein, the inflexion can be to change the tone of the audio, and the retooling can be to change the content of the audio.
In the embodiment where the target processing manner includes skipping the target video segment, the video content after the target video segment may be played directly without playing the target video segment.
In this embodiment, when the user watches the target video segment of terrorism or frightening in the video, the user may feel afraid, nervous or frightened. By playing the target video segment in the high-energy body-protecting mode, the negative emotion of the user in the video watching process can be weakened in a visual weakening mode (comprising reducing pictures, blocking pictures, blurring pictures or changing pictures), an auditory weakening mode (comprising muting, changing or changing sound) or an integral weakening mode (accelerating or directly skipping videos).
In a second embodiment of the present disclosure, the target playing mode is a stimulation mode, and the target processing manner may include at least one of the following:
shaking a picture of the target video clip;
enlarging the picture size of the target video clip;
amplifying the playing volume of the target video clip;
and processing the target object in the target video clip according to the preset special effect.
In the embodiment that the target processing manner includes shaking the picture of the target video clip, the picture of the target video clip may be shaken by the gyroscope while the picture of the target video clip is normally played in the video playing interface.
In an embodiment where the target processing manner includes enlarging the size of the frame of the target video clip, the size of the frame of the target video clip may be enlarged under the condition that the size of the video playing interface is not changed. In this embodiment, the center of the video playing interface and the center of the picture of the target video clip may be kept at the same position, and in the case of enlarging the size of the picture of the target video clip, the part of the picture of the target video clip beyond the video playing interface may not be displayed.
In the embodiment where the target processing mode includes amplifying the playback volume of the target video clip, the playback volume of the target video clip may be amplified while the picture of the target video clip is normally played in the video playback interface.
In the embodiment that the target processing mode includes processing the target object in the target video segment according to the preset special effect, the target object in each frame of image of the target video segment may be extracted by using a matting technique, and the target object in the target video segment is processed according to the preset special effect to obtain the processed target video segment. And under the condition that the target video clip is played according to the target playing mode, playing the processed target video clip.
The target object and the preset special effect in this embodiment may be set in advance according to an application scenario or a specific requirement. For example, the target object may be a monster and the preset special effect may be a broken frame.
In this embodiment, when the user watches the target video segment of terror or frightening in the video, excited, curious and excited emotions may be generated. The target video clip is played in the stimulation mode, the stimulation of the user can be further aggravated in a visual reinforcement (including broken frames of monsters in a theater, enlarged pictures or picture shaking) or auditory reinforcement (volume increase) mode, and better video watching experience is brought to the user.
In a third embodiment of the present disclosure, the target playing mode is a care mode, and the target processing manner may include that, in a case of playing the target video clip, a preset video clip in the video is also played in the video playing interface. Specifically, a video playing window may be provided in the video playing interface while the target video segment is normally played in the video playing interface, and the preset video segment is played in the video playing window. Furthermore, the video playing window can be used for blocking the corresponding picture content in the target video clip; or, the video playing window may also be at the boundary of the video playing interface, and the picture size of the target video clip is reduced, so that the target video clip is not blocked by the video playing window. The preset video clip may be a video clip which is preset according to an application scene or a specific requirement and is used for adjusting content of a target emotion generated when a user watches the target video clip. For example, the preset video clip may be a sweet floral clip.
In this embodiment, when a user watches a target video segment (for example, a video segment whose video content is quarreling, injured, or partygoed) in which negative emotions such as injury are liable to occur in a video, an emotion of injury, anger, or principal can occur. The target video clip is played in the care mode, so that negative emotion of the user in the video watching process can be weakened, and better video watching experience is brought to the user.
In a fourth embodiment of the present disclosure, the target playback mode is a teenager mode, and the target processing mode may include skipping the target video segment. Specifically, the video content after the target video segment may be directly played without playing the target video segment.
In this embodiment, the teenager user may encounter a target video segment containing minor unfavorable screen contents (including yellow gambling poison, kiss, heat, etc.) while watching the video, which may adversely affect the mind and body of the teenager. The target video clip is played in the teenager mode, so that the influence of the special scene picture on the body and mind of the teenager user can be weakened, and better video watching experience is brought to the teenager user.
In an embodiment of the present disclosure, playing the target video segment according to the target play mode may further include: displaying a preset mode starting prompt box in a video playing interface, wherein the mode starting prompt box comprises prompt information for prompting a user to start a target playing mode; and responding to the operation of starting the target playing mode, and playing the target video clip according to the target playing mode.
The prompt box for starting the target play mode can remind the user whether to execute the operation of starting the target play mode or not.
In one embodiment, the mode opening prompt box may include a mode opening button, and the operation of opening the target play mode may be an operation of clicking the mode opening button.
In another embodiment, the operation of turning on the target play mode may be an operation of inputting a voice command to turn on the target play mode.
Through the embodiment, a user can select whether to start the target play mode according to actual requirements, and the target video clip is played according to the target play mode.
In an embodiment of the present disclosure, in response to an operation of starting the target play mode, playing the target video segment according to the target play mode, further includes: in response to the operation of starting the target playing mode, pausing playing the video, and playing a preset mode starting effect in a video playing interface; and under the condition that the mode starting effect playing is finished, playing the target video clip according to the target playing mode.
In this embodiment, when the video content before the target video segment is normally played and the target video segment is not played, the playing of the video may be suspended, and the start effect of the play mode may be started in the video play interface.
The mode start effect may be a dynamic effect set in advance according to an application scene or a specific requirement, for example, the mode start effect may be an entrance dynamic effect of a customized advertisement placement made according to the content and brand characteristics of the target video clip.
In this embodiment, before the target video clip is played according to the target playing mode, the mode of advertisement implantation is played to start the starting effect, so that advertisements deeply combined with video content can be implanted in the process of playing videos, the video watching experience of users is improved, and the revenues of a video playing platform can be increased.
In one embodiment of the present disclosure, the method may further include: and in the process of playing the target video clip according to the target playing mode, playing a preset advertisement picture at a specified position in the video playing interface. The designated position may be set in advance according to an application scenario or a specific requirement. For example, the specified location may be a lower left corner or a lower right corner of the video playback interface, and so on.
Through this embodiment, when bringing better video viewing experience for the user, implant the advertisement ingeniously, can also increase the revenue of video playback platform.
In one embodiment of the present disclosure, the method may further include: and closing the mode opening prompt box under the condition that the operation of opening the target play mode is not received within the set time of displaying the mode opening prompt box.
Further, in the process of displaying the mode opening prompt box, under the condition that the operation of closing the mode opening prompt box is received, the mode opening prompt box is closed.
In one example, a close button may be provided in the prompt box, and the operation of closing the mode open prompt box may be an operation of clicking the close button.
In another example, the operation of closing the mode opening prompt box may be a voice instruction input by the user about closing the mode opening prompt box.
Through the embodiment, whether the mode opening prompt box is closed or not can be selected by a user according to actual requirements.
In one embodiment of the present disclosure, the method may further include: and under the condition that the target video clip is played in the target playing mode, the video is continuously and normally played.
In this embodiment, the video is continuously and normally played, that is, the video content after the target video segment is normally played.
On the basis of the embodiment, the method may further include: playing a preset mode in a video playing interface to close the dynamic effect under the condition that the target video clip is played according to the target playing mode; and under the condition that the mode is closed and the dynamic effect playing is finished, the video is continuously and normally played.
In this embodiment, when the target video segment is played according to the target play mode and the video content after the target video segment is not played, the playing of the video may be paused, and the play mode in the video play interface closes the action.
The mode-off action may be an action preset according to an application scene or a specific requirement, for example, the mode-off action may be an entrance action of a customized advertisement placement made according to the content and brand characteristics of the target video clip.
In this embodiment, before the target video clip is played according to the target playing mode, the mode of advertisement implantation is played to close the dynamic effect, so that advertisements deeply combined with video content can be implanted in the process of playing videos, the video watching experience of users is improved, and the revenues of a video playing platform can be increased.
In one embodiment of the present disclosure, the method may further include: under the condition that the target video clip is played according to the target playing mode, the operation of closing the target playing mode is responded, the playing of the target video clip according to the target playing mode is stopped, and the video is continuously and normally played.
In this embodiment, the video is continuously played normally, that is, the video content that has not been played in the target video segment is played normally.
On the basis of the embodiment, the method may further include: playing a preset mode closing action in a video playing interface under the condition that the target video clip is stopped to be played according to the target playing mode in response to the operation of closing the target playing mode; and under the condition that the mode is closed and the dynamic effect playing is finished, the video is continuously and normally played.
In one example, a mode exit button may be provided in the video playing interface, and the operation of turning off the target playing mode may be an operation of clicking the mode exit button.
In another example, the operation of turning off the target play mode may be an operation of inputting a voice instruction about the target turn-off play mode by the user.
Through this embodiment, when bringing better video and watching experience for the user, implant the advertisement ingeniously, can also increase the revenue of video playback platform.
< example 1>
In one example, the target video segment to be played includes horror and scary video contents, and the target playing mode corresponding to the target video segment is a high-energy body-protection mode.
As shown in fig. 4, in a normal video playing process in a video playing interface, in a case that a target video segment is about to be played, that is, in a case that the target video segment starts to be played after a set duration, a preset mode start prompt box is displayed in the video playing interface, where the mode start prompt box includes prompt information for prompting a user to start a target playing mode, a mode start button, and a close button.
For example, the prompt message may be "front screen is high, protection can be turned on", and the mode-on button may be a button labeled "one-key on".
And under the condition that the user clicks a closing button, closing the mode opening prompt box. And automatically closing the mode opening prompt box under the condition that the user does not perform any operation aiming at the mode opening prompt box within the set time for displaying the mode opening prompt box.
Under the condition that a user clicks a mode starting button, the video playing is paused, and a customized advertisement implantation mode starting effect which is made in advance according to the content and brand characteristics of the target video clip is played in a video playing interface; and under the condition that the mode starting effect playing is finished, playing the target video clip according to the target playing mode.
Playing the target video clip according to the target playing mode may include at least one of: reducing the picture size of the target video clip; carrying out fuzzy processing on the picture of the target video clip; blocking at least part of the picture of the target video clip; playing the target video clip at a set multiple speed; under the condition of playing the target video clip, other videos related to the target video clip are also played in the video playing interface; playing the target video clip according to the set sound effect; the target video segment is skipped.
In the process of playing the target video clip according to the target playing mode, playing a preset advertisement picture at a designated position such as the lower left corner or the lower right corner in the video playing interface.
And providing a mode exit button in the video playing interface in the process of playing the target video clip according to the target playing mode. Under the condition that a user clicks the mode exit button and stops playing the target video clip according to the target playing mode, playing a preset mode in a video playing interface and closing the dynamic effect; and under the condition that the mode closing dynamic effect playing is finished, continuing to normally play the video which is not played yet. For example, the mode exit button may be a button labeled "exit mode".
Under the condition that the target video clip is played according to the target playing mode, the playing of the video is suspended, and a customized advertisement implantation mode which is made in advance according to the content and brand characteristics of the target video clip is played in a video playing interface to close the action effect; and under the condition that the mode is closed and the dynamic effect playing is finished, continuing to normally play the video which is not played yet.
In this embodiment, when the user watches the target video segment of terrorism or frightening in the video, the user may feel afraid, nervous or frightened. Playing the target video segment in the high-energy body-protection mode can weaken the negative emotion of the user in the video watching process in a visual weakening mode (comprising reducing pictures, blocking pictures, blurring pictures or changing pictures), an auditory weakening mode (comprising muting, changing or changing sound) or an overall weakening mode (accelerating or directly skipping videos). In addition, in the process of playing videos, advertisements combined with the video content depth are implanted, and the video watching experience of a user is improved, and the revenue of a video playing platform can be increased.
< example 2>
In one example, the target video segment to be played includes horror and scary video content, and the target playing mode corresponding to the target video segment is a stimulation mode.
As shown in fig. 5, in a normal video playing process in a video playing interface, in a case that a target video segment is about to be played, that is, in a case that the target video segment starts to be played after a set duration, a preset mode start prompt box is displayed in the video playing interface, where the mode start prompt box includes prompt information for prompting a user to start a target playing mode, a mode start button, and a close button.
For example, the prompt may be "high energy ahead, more stimulating to come? ", the mode splash button may be a button labeled" OK ".
And under the condition that the user clicks a closing button, closing the mode opening prompt box. And automatically closing the mode opening prompt box under the condition that the user does not perform any operation aiming at the mode opening prompt box within the set time for displaying the mode opening prompt box.
And under the condition that the user clicks the mode starting button, entering a target playing mode, and playing the target video clip according to the target playing mode.
Playing the target video clip according to the target playing mode may include at least one of: shaking a picture of the target video clip; enlarging the picture size of the target video clip; amplifying the playing volume of the target video clip; and processing the target object in the target video clip according to the preset special effect.
And providing a mode exit button in the video playing interface in the process of playing the target video clip according to the target playing mode. And under the condition that the user clicks the mode exit button, stopping playing the target video clip according to the target playing mode and continuing to normally play the video which is not played yet. For example, the mode exit button may be a button labeled "exit mode".
And under the condition that the target video clip is played according to the target playing mode, continuing to normally play the video which is not played yet.
In this embodiment, when the user watches the target video segment of terror or frightening in the video, excited, curious and excited emotions may be generated. The target video clip is played in the stimulation mode, the stimulation of the user can be further aggravated in a visual reinforcement (including broken frames of monsters in a theater, enlarged pictures or picture shaking) or auditory reinforcement (volume increase) mode, and better video watching experience is brought to the user. In addition, in the process of playing the video, the advertisements deeply combined with the video content are implanted, so that the video watching experience of a user is improved, and the revenues of a video playing platform can be increased.
< example 3>
In one example, the target video segment to be played contains video content that is prone to generate negative emotions such as a feeling of injury, and the target playing mode corresponding to the target video segment is a care mode.
As shown in fig. 6, in a normal video playing process in a video playing interface, in a case that a target video segment is about to be played, that is, in a case that the target video segment starts to be played after a set duration, a preset mode start prompt box is displayed in the video playing interface, where the mode start prompt box includes prompt information for prompting a user to start a target playing mode, a mode start button, and a close button.
For example, the prompt message may be "how hard you are, how hard i feel," and the mode activation button may be a button labeled "kom recollection".
And closing the mode opening prompt box under the condition that the user clicks a closing button. And automatically closing the mode opening prompt box under the condition that the user does not perform any operation aiming at the mode opening prompt box within the set time for displaying the mode opening prompt box.
And entering a target playing mode under the condition that the user clicks the mode opening button, and playing the target video clip according to the target playing mode.
Playing the target video clip according to the target play mode may include: and in the case of playing the target video clip, playing the sweet floral clip in the video playing interface.
And in the process of playing the target video clip according to the target playing mode, playing a preset advertisement picture at a designated position such as the lower left corner or the lower right corner in a video playing interface.
And providing a mode exit button in the video playing interface in the process of playing the target video clip according to the target playing mode. And under the condition that the user clicks the mode exit button, stopping playing the target video clip according to the target playing mode and continuing to normally play the video which is not played yet. For example, the mode exit button may be a button labeled "exit mode".
And under the condition that the target video clip is played according to the target playing mode, continuing to normally play the video which is not played yet.
In this embodiment, when a user watches a target video segment (for example, a video segment with video content of quarreling, injured, or parturient) in which negative emotions such as injury are easily generated in a video, an emotion of injury, anger, or counseling may be generated. The target video clip is played in the care mode, so that negative emotion of the user in the video watching process can be weakened, and better video watching experience is brought to the user. In addition, in the process of playing videos, advertisements combined with the video content depth are implanted, and the video watching experience of a user is improved, and the revenue of a video playing platform can be increased.
< example 4>
In one example, the target video segment to be played contains video content that is inappropriate for children, and the target playing mode corresponding to the target video segment is a teenager mode.
As shown in fig. 7, in a normal video playing process in a video playing interface, under a condition that a target video segment is about to be played, that is, under a condition that the target video segment starts to be played after a set time length, a preset mode opening prompt box is displayed in the video playing interface, where the mode opening prompt box includes prompt information for prompting a user to open a target playing mode, a mode opening button, and a closing button.
For example, the reminder may be "unsuitable for children, enter adolescent mode". The mode splash button may be a button labeled "enter".
And closing the mode opening prompt box under the condition that the user clicks a closing button. And automatically closing the mode opening prompt box under the condition that the user does not perform any operation aiming at the mode opening prompt box within the set time for displaying the mode opening prompt box.
And entering a target playing mode under the condition that the user clicks the mode opening button, and playing the target video clip according to the target playing mode.
Playing the target video clip according to the target play mode may include: the target video segment is skipped.
In the process of playing the target video clip according to the target playing mode, playing a preset advertisement picture at a designated position such as the lower left corner or the lower right corner in the video playing interface.
And providing a mode exit button in the video playing interface in the process of playing the target video clip according to the target playing mode. And under the condition that the user clicks the mode exit button, stopping playing the target video clip according to the target playing mode and continuing to normally play the video which is not played yet. For example, the mode exit button may be a button labeled "exit mode".
Under the condition that the target video clip is played according to the target playing mode, the playing of the video is suspended, and a customized advertisement implantation mode which is made in advance according to the content and brand characteristics of the target video clip is played in a video playing interface to close the action effect; and under the condition that the mode is closed and the dynamic effect playing is finished, continuing to normally play the video which is not played yet.
In this embodiment, the teenager user may encounter a target video segment containing minor unfavorable screen contents (including yellow gambling poison, kiss, heat, etc.) while watching the video, which may adversely affect the mind and body of the teenager. The target video clip is played in the teenager mode, so that the influence of the special scene picture on the body and mind of the teenager user can be weakened, and better video watching experience is brought to the teenager user. In addition, in the process of playing videos, advertisements combined with the video content depth are implanted, and the video watching experience of a user is improved, and the revenue of a video playing platform can be increased.
< apparatus embodiment >
In this embodiment, a video playback device 8000 is provided, as shown in fig. 8, including a mode determination module 8100 and a clip playback module 8200. The mode determining module 8100 is configured to determine, in a video playing process, a playing mode corresponding to a preset type as a target playing mode when a target video clip to be played contains video content of the preset type; the segment playing module 8200 is configured to play the target video segment according to the target playing mode.
In an embodiment of the present disclosure, the video playback device 8000 further includes:
the module is used for displaying a preset mode starting prompt box in a video playing interface, wherein the mode starting prompt box comprises prompt information for prompting a user to start the target playing mode;
the segment playing module 8200 is configured to respond to an operation of starting the target playing mode, and execute the step of playing the target video segment according to the target playing mode.
In an embodiment of the present disclosure, the clip playing module 8200 is further configured to:
in response to the operation of starting the target playing mode, pausing playing the video, and playing a preset mode starting effect in the video playing interface;
and under the condition that the mode starting effect playing is finished, executing the step of playing the target video clip according to the target playing mode.
In an embodiment of the present disclosure, the video playback device 8000 further includes:
and the module is used for closing the mode opening prompt box under the condition that the operation of opening the target play mode is not received within the set time for displaying the mode opening prompt box.
In an embodiment of the present disclosure, the clip playing module 8200 is configured to determine a video processing manner corresponding to the target playing mode as a target processing manner; and processing the target video clip according to the target processing mode, and playing the processed target video clip so as to adjust the target emotion generated when the user watches the target video clip.
In one embodiment of the present disclosure, the target processing manner includes at least one of:
reducing the picture size of the target video clip;
blurring the picture of the target video clip;
blocking at least part of the picture of the target video clip;
playing the target video clip at a set multiple speed;
under the condition that the target video clip is played, other videos related to the target video clip are also played in the video playing interface;
playing the target video clip according to the set sound effect;
skipping the target video segment;
under the condition of playing the target video clip, playing a preset video clip in the video playing interface; the preset video clips comprise video clips for adjusting the content of target emotion generated by a user watching the target video clips;
shaking a picture of the target video clip;
enlarging the picture size of the target video clip;
amplifying the playing volume of the target video clip;
and processing the target object in the target video clip according to a preset special effect.
In an embodiment of the present disclosure, the video playback device 8000 further includes:
and continuing to normally play the video under the condition that the target video clip is played in the target playing mode.
In an embodiment of the present disclosure, the video playback device 8000 further includes:
and a module for responding to the operation of closing the target play mode in the process of playing the target video clip according to the target play mode, stopping playing the target video clip according to the target play mode, and continuing to normally play the video.
In an embodiment of the present disclosure, the video playback device 8000 further includes:
the module is used for playing a preset mode closing action in the video playing interface;
and the module is used for executing the step of continuing to normally play the video under the condition that the mode closing dynamic effect playing is finished.
It will be appreciated by those skilled in the art that video playback device 8000 may be implemented in a variety of ways. For example, video playback device 8000 may be implemented by an instruction configuration processor. For example, the video playback apparatus 8000 may be implemented by storing instructions in a ROM and reading the instructions from the ROM into a programmable device when starting up the device. For example, video playback device 8000 may be incorporated into a dedicated device (e.g., an ASIC). The video playback device 8000 may be divided into units independent of each other, or they may be combined together. Video playback device 8000 may be implemented in one of the various implementations described above, or may be implemented in a combination of two or more of the various implementations described above.
In this embodiment, the video playback device 8000 may have a plurality of implementation forms, for example, the video playback device 8000 may be any functional module running in a software product or an application providing a video playback service, or a peripheral insert, a plug-in, a patch, etc. of the software product or the application, or the software product or the application itself.
< electronic apparatus >
In this embodiment, an electronic apparatus 9000 is also provided. The electronic device 9000 may be the electronic device 1000 shown in fig. 1.
In one aspect, the electronic device 9000 may comprise the aforementioned video playback device 8000 for implementing the video playback method of any of the embodiments of the present disclosure.
In another aspect, as shown in fig. 9, an electronic device 9000 can further comprise a processor 9100 and a memory 9200, the memory 9200 for storing executable instructions; the processor 9100 is configured to operate the electronic device 9000 to perform a video playback method according to any embodiment of the present disclosure, according to control of instructions.
In this embodiment, the electronic device 9000 may be a mobile phone, a tablet computer, a palm computer, a desktop computer, a notebook computer, or the like. For example, the electronic device 9000 may be an electronic product with a video playing function.
< computer-readable storage Medium >
In this embodiment, there is also provided a computer-readable storage medium on which a computer program is stored, the computer program, when executed by a processor, implementing the method for recognizing page information or the method for training an image recognition model according to any of the embodiments of the present disclosure.
The present disclosure may be systems, methods, and/or computer program products. The computer program product may include a computer-readable storage medium having computer-readable program instructions embodied thereon for causing a processor to implement various aspects of the present disclosure.
The computer readable storage medium may be a tangible device that can hold and store the instructions for use by the instruction execution device. The computer readable storage medium may be, for example, but not limited to, an electronic memory device, a magnetic memory device, an optical memory device, an electromagnetic memory device, a semiconductor memory device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a Static Random Access Memory (SRAM), a portable compact disc read-only memory (CD-ROM), a Digital Versatile Disc (DVD), a memory stick, a floppy disk, a mechanical coding device, such as punch cards or in-groove projection structures having instructions stored thereon, and any suitable combination of the foregoing. Computer-readable storage media as used herein is not to be construed as transitory signals per se, such as radio waves or other freely propagating electromagnetic waves, electromagnetic waves propagating through a waveguide or other transmission medium (e.g., optical pulses through a fiber optic cable), or electrical signals transmitted through electrical wires.
The computer-readable program instructions described herein may be downloaded from a computer-readable storage medium to a respective computing/processing device, or to an external computer or external storage device via a network, such as the internet, a local area network, a wide area network, and/or a wireless network. The network may include copper transmission cables, fiber optic transmission, wireless transmission, routers, firewalls, switches, gateway computers and/or edge servers. The network adapter card or network interface in each computing/processing device receives computer-readable program instructions from the network and forwards the computer-readable program instructions for storage in a computer-readable storage medium in the respective computing/processing device.
Computer program instructions for carrying out operations of the present disclosure may be assembler instructions, instruction Set Architecture (ISA) instructions, machine-related instructions, microcode, firmware instructions, state setting data, or source or object code written in any combination of one or more programming languages, including an object oriented programming language such as Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The computer readable program instructions may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider). In some embodiments, the electronic circuitry that can execute the computer-readable program instructions implements aspects of the present disclosure by utilizing the state information of the computer-readable program instructions to personalize the electronic circuitry, such as a programmable logic circuit, a Field Programmable Gate Array (FPGA), or a Programmable Logic Array (PLA).
Various aspects of the present disclosure are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the disclosure. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer-readable program instructions.
These computer-readable program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks. These computer-readable program instructions may also be stored in a computer-readable storage medium that can direct a computer, programmable data processing apparatus, and/or other devices to function in a particular manner, such that the computer-readable medium storing the instructions comprises an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.
The computer readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer, other programmable apparatus or other devices implement the functions/acts specified in the flowchart and/or block diagram block or blocks.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of instructions, which comprises one or more executable instructions for implementing the specified logical function(s). In some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions. It is well known to those skilled in the art that implementation by hardware, by software, and by a combination of software and hardware are equivalent.
The foregoing description of the embodiments of the present disclosure has been presented for purposes of illustration and description, but is not intended to be exhaustive or limited to the embodiments disclosed. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The terminology used herein is chosen in order to best explain the principles of the embodiments, the practical application, or improvements made to the technology in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein. The scope of the present disclosure is defined by the appended claims.

Claims (10)

1. A video playback method, comprising:
in the video playing process, under the condition that a target video clip to be played contains video content of a preset type, determining a playing mode corresponding to the preset type as a target playing mode; wherein the preset type of video content comprises video content that causes a user to generate a target emotion;
and playing the target video clip according to the target playing mode.
2. The method of claim 1, the playing the target video segment according to the target play mode, comprising:
displaying a preset mode starting prompt box in a video playing interface, wherein the mode starting prompt box comprises prompt information for prompting a user to start the target playing mode;
responding to the operation of starting the target playing mode, and executing the step of playing the target video clip according to the target playing mode.
3. The method of claim 2, wherein said performing the step of playing the target video segment according to the target playback mode in response to the operation of turning on the target playback mode further comprises:
in response to the operation of starting the target playing mode, pausing playing the video, and playing a preset mode starting effect in the video playing interface;
and under the condition that the mode starting effect playing is finished, executing the step of playing the target video clip according to the target playing mode.
4. The method of claim 1, the playing the target video segment according to the target play mode, comprising:
determining a video processing mode corresponding to the target playing mode as a target processing mode;
and processing the target video clip according to the target processing mode, and playing the processed target video clip to adjust the target emotion generated when the user watches the target video clip.
5. The method of claim 4, the target treatment comprises at least one of:
reducing the picture size of the target video clip;
carrying out fuzzy processing on the picture of the target video clip;
blocking at least part of the picture of the target video clip;
playing the target video clip at a set multiple speed;
under the condition that the target video clip is played, other videos related to the target video clip are also played in the video playing interface;
playing the target video clip according to a set sound effect;
skipping the target video segment;
under the condition of playing the target video clip, playing a preset video clip in the video playing interface; the preset video clip is a video clip containing content which enables a user to generate an emotion opposite to the target emotion;
shaking a picture of the target video clip;
enlarging the picture size of the target video clip;
amplifying the playing volume of the target video clip;
and processing the target object in the target video clip according to a preset special effect.
6. The method of claim 1, further comprising:
under the condition that the target video clip is played in the target playing mode, the video is played normally;
and/or the presence of a gas in the gas,
and in the process of playing the target video clip according to the target playing mode, responding to the operation of closing the target playing mode, stopping playing the target video clip according to the target playing mode, and continuing to normally play the video.
7. The method of claim 6, before the resuming normal play of the video, the method further comprising:
playing a preset mode in the video playing interface to close the dynamic effect;
and under the condition that the mode closing dynamic effect playing is finished, executing the step of continuously and normally playing the video.
8. A video playback apparatus comprising:
the mode determining module is used for determining a playing mode corresponding to a preset type as a target playing mode under the condition that a target video clip to be played contains video contents of the preset type in the video playing process; wherein the preset type of video content comprises video content that causes a user to generate a target emotion;
and the segment playing module is used for playing the target video segment according to the target playing mode.
9. An electronic device, comprising:
the apparatus of claim 8; alternatively, the first and second electrodes may be,
a processor and a memory for storing instructions for controlling the processor to perform the method of any of claims 1 to 7.
10. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the method according to any one of claims 1 to 7.
CN202211446170.3A 2022-11-18 2022-11-18 Video playing method and device, electronic equipment and readable storage medium Pending CN115942054A (en)

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