CN115907439A

CN115907439A - Integrated marketing management system

Info

Publication number: CN115907439A
Application number: CN202310180660.1A
Authority: CN
Inventors: 陈国平; 吴肖峻
Original assignee: Guangdong Saboway Information Technology Co ltd
Current assignee: Guangdong Saboway Information Technology Co ltd
Priority date: 2023-03-01
Filing date: 2023-03-01
Publication date: 2023-04-04

Abstract

The invention discloses an integrated marketing management system, and relates to the technical field of digital marketing. The system comprises: the dealer management center module is used for constructing an enterprise sales channel, performing system planning and process monitoring on information flow, logistics and fund flow in a supply chain and standardizing a dealer business flow; the sales execution center module is used for scientifically and quantitatively managing and distributing sales processes, managing customers by sales personnel and tracking sales opportunities; the expense management center module is used for assisting an enterprise to construct a flow management closed loop and managing marketing expenses; the comprehensive capacity center module is used for constructing an enterprise business chain, separating public business and carrying out service transformation; and the business application calls the public service to develop the application. The invention adopts unified theme data management to realize the consistency of shared data among subsystems, update in time, information interaction and sharing and data security; the expansibility and the compatibility are realized by adopting a multi-layer multi-order system structure, and partial modules can be upgraded independently.

Description

Integrated marketing management system

Technical Field

The invention belongs to the technical field of digital marketing, and particularly relates to an integrated marketing management system.

Background

With the slow global economy, the problems of lack of demand, excessive competition, excess capacity and the like in the traditional industry are increasingly highlighted, so transformation is required. The digital transformation is implemented by using a digital technology, and the digital marketing is already a hot spot of industrial transformation.

At present, a great deal of research is made on the aspect of digital marketing at home and abroad, and the research is mainly focused on a digital marketing system, digital channel research and digital marketing technology implementation. However, at present, no complete system is formed in digital marketing, and the progress is relatively slow, which is mainly reflected in the following two aspects:

(1) The traditional enterprise marketing has the dependence of the traditional channel, and the recognition degree of a digital marketing system is not high;

(2) A digital marketing system needs strong digital technology support;

therefore, in the prior art, a safe and reliable system cannot be established for digital marketing based on a mobile internet information platform, a data link cannot be established from a production end of a product to a service end purchased by a final consumer, cross-region and cross-platform software service cannot be realized, and software service providers cannot uniformly perform version management on software.

Disclosure of Invention

The invention aims to provide an integrated marketing management system, which realizes cross-region and cross-platform software service by adopting unified theme data management, multi-layer and multi-order system architecture design, standard and open architecture, micro-service framework technology and component module-based technology, breaks the barriers of data and technology, and realizes industrial interconnection and digital operation.

The purpose of the invention can be realized by the following technical scheme:

the embodiment of the application provides an integrated marketing management system, which comprises a dealer management center module, a sales execution center module, a cost management center module and a comprehensive capacity center module which are sequentially connected:

the dealer management center module is used for building a sales channel of an enterprise, performing system planning, comprehensive implementation and process monitoring on information flow, logistics and fund flow in the whole supply chain, enhancing service management between the enterprise and a dealer and standardizing service flow inside the dealer;

the sales execution center module is used for scientifically and quantitatively managing and distributing sales processes in a sales chain, and personnel in the sales chain manages customers and tracks sales opportunities;

the expense management center module is used for assisting the enterprise to construct a flow management closed loop and assisting the enterprise to carry out marketing expense management;

the comprehensive capacity center module is used for constructing a business chain of the enterprise, separating public business in the business chain and carrying out service transformation on the public business; the business chain comprises business application, and the business application calls public service to develop application.

As a preferred technical solution of the present invention, the dealer management center module includes:

the dealer management unit is used for integrating the business processes among the dealers and strengthening the management of the dealers on resources;

the expense management unit is used for recording the transaction between the enterprise and the distributor and arranging the transaction expense into a bill;

the point management unit is used for managing points obtained after the enterprise completes transactions or payment of fees, and the points are used for upgrading the level of the enterprise;

the order management unit is used for managing order records of the business required by the enterprise order;

and a bill management unit and a point mall management unit;

the dealer management unit, the cost management unit, the point management unit, the order placing management unit, the statement management unit and the point mall management unit are connected in sequence.

As a preferred technical solution of the present invention, the sales execution center module includes:

the attendance management unit is used for managing attendance records of sales personnel and is associated with performance assessment of the sales personnel;

the order management unit is used for recording the business orders completed by the sales personnel;

the inventory checking unit is used for managing system inventory and checking and recording commodities in the system inventory;

a label management unit for classifying the commodities, giving different labels to the commodities, and managing the labels;

the system comprises a business agency management unit, a display signing unit, a visit management unit, a POSM execution unit and a presentation management unit;

the attendance management unit, the order management unit, the inventory checking unit, the label management unit, the business agency management unit, the display signing unit, the visit management unit, the POSM execution unit and the presentation management unit are sequentially connected.

As a preferred embodiment of the present invention, the fee management center module includes:

the charge ratio control unit is used for managing and controlling the charge ratio, so that the commodity charge is in a stable price interval, and marketing budget is provided for the enterprise;

the account period management unit is used for managing the date and the period of the bill and recording the generation date and the receipt date of the bill;

the discount management unit is used for classifying and discounting the commodities and managing the commodities with discounts;

the activity management unit is used for making an activity plan and an activity recommendation of the commodity sales promotion;

an execution management unit for controlling the execution of the activity plan and activity recommendation;

and a POSM management unit, a DM management unit, a rebate management unit and a cash payment management unit;

the charge ratio management unit, the account period management unit, the discount management unit, the activity management unit, the execution management unit, the POSM management unit, the DM management unit, the rebate management unit and the redemption management unit are connected in sequence.

As a preferred technical solution of the present invention, the comprehensive capability center module includes:

the main data center unit is used for storing the data in the system and processing the data;

the commodity center unit is used for integrating and managing different types of commodities, recording the commodity information and processing related commodities according to the order record of the commodities;

the order center unit is used for managing the commodity orders, controlling the generation of the orders and attaching labels and logistics information to the orders;

the inventory center unit is used for recording inventory allowance of the commodities and information of receiving and dispatching the commodities;

the system comprises an asset center unit, a visit center unit, a marketing center unit, a label center unit and a settlement center unit;

the main data center unit, the commodity center unit, the order center unit, the inventory center unit, the asset center unit, the visit center unit, the marketing center unit, the tag center unit and the settlement center unit are connected in sequence.

As a preferred technical solution of the present invention, the master data center unit employs a shared data management mechanism for uniformly defining data of different formats and locations and synchronously updating the shared data.

As a preferred technical scheme of the invention, the system adopts a multi-layer multi-level architecture technology, a standard open architecture technology and a micro-service framework technology.

As a preferred technical solution of the present invention, the system includes a plurality of application programs, the system employs a technology based on component modules, and the plurality of application programs are composed of independent component modules; and upgrading the component module of the application program so as to upgrade the system in a small scale.

As a preferred technical solution of the present invention, the system further includes a system access layer and a system support layer; the system access layer comprises a route distribution and fusing mechanism, and the system support layer comprises queue peak clipping, a data caching strategy and a safe storage.

As a preferred technical scheme of the invention, the software service provider uniformly manages the version of the system.

The beneficial effects of the invention are as follows:

(1) The cross-border collaborative fusion innovation is realized, the interconnection and the intercommunication of client data, dealer data and cost management data are transversely realized through a big data technology, the interconnection and the intercommunication of upstream and downstream enterprises of an industrial chain are longitudinally realized, and data and technical barriers are broken, so that the industrial interconnection is realized.

(2) Data are collected, managed, stored, inquired and displayed in real time, a data intelligent engine is carried, data assets are efficiently accumulated, a business application scene is enabled, and enterprises are helped to build a solid data root to achieve digital management.

Drawings

For a better understanding and implementation, the technical solutions of the present application are described in detail below with reference to the accompanying drawings.

Fig. 1 is a schematic structural diagram of an integrated marketing management system according to an embodiment of the present disclosure;

fig. 2 is a schematic structural diagram of a dealer management center module according to an embodiment of the present disclosure;

FIG. 3 is a schematic structural diagram of a sales execution center module according to an embodiment of the present disclosure;

FIG. 4 is a schematic structural diagram of a fee management center module according to an embodiment of the present application;

FIG. 5 is a schematic structural diagram of a comprehensive capability center module provided in an embodiment of the present application;

fig. 6 is a schematic structural diagram of a multi-layer software development framework provided in an embodiment of the present application.

Detailed Description

To further clarify the technical measures and effects taken to achieve the objects specified in the present invention, there will be described in detail herein exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of methods and systems consistent with certain aspects of the present application, as detailed in the appended claims.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in this application and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.

The embodiments, features and effects of the invention are described in detail below with reference to the accompanying drawings and preferred embodiments.

Example 1

As shown in fig. 1, an embodiment of the present application provides an integrated marketing management system, including:

the dealer management center module 10 is used for building an enterprise sales channel, performing system planning, comprehensive implementation and process monitoring on information flow, logistics and fund flow in the whole supply chain, enhancing service management between an enterprise and a dealer and standardizing service flows inside the dealer;

the sales execution center module 20 is used for scientifically and quantitatively managing and distributing sales chains, and personnel in the sales chains manage the customers and track sales opportunities;

the cost management center module 30 is used for assisting an enterprise to construct a flow management closed loop and assisting the enterprise to perform marketing cost management;

the comprehensive capacity center module 40 is used for constructing a business chain of an enterprise, separating public businesses in the business chain and carrying out service transformation on the public businesses; the business chain comprises business application, and the business application calls the public service to develop the application.

The marketing integrated system is a large comprehensive platform, and establishes a safer and more reliable quality tracing system, a channel construction system, a sales team management system, a sales automation system, a goods rapid week system, a member operation system, a customer service system, an internet ecosystem, a point operation system, a multi-channel marketing system and the like for implementing a mobile internet information platform solution in the traditional industry. A data link is established from a production end of a product to a service end purchased by a final consumer, each link of product sale can speak, each circulation and sale node can rapidly deploy marketing intentions through an informatization fulcrum, a product sale strategy is rapidly iterated, and an enterprise can control each contact point of enterprise sale through informatization fusion in a changeable market.

Regarding digital transformation, the system is a core engine for improving quality and efficiency of enterprises.

Specifically, the enterprise architecture adjustment, organization change, product innovation, value creation, marketing strategy, production manufacturing, operation system and the like are comprehensively and digitally remodeled, the enterprise is driven to be changed from the traditional production elements to the key production elements by taking data as key production elements, business mode innovation and business mode change are realized, the operation management refinement, production manufacturing automation, market marketing precision, customer service personalization, supply system networking and enterprise decision data level are comprehensively improved, the operation cost, research and development manufacturing cost and marketing service cost are greatly reduced, the enterprise efficiency improvement and cost structure change are realized, and the enterprise architecture is a core engine for cost reduction and efficiency improvement.

The four modules of the integrated marketing management system will be described in detail below.

The dealer management center module 10 is a business model that is focused on the construction of sales channels of enterprises, performs system planning, comprehensive implementation and process monitoring on information flow, logistics and fund flow in the whole supply chain, strengthens the close cooperation of business between the enterprises and dealers, improves the resource management capability by standardizing the business processes in the dealers, and provides comprehensive sales experience and whole-course service care for customers.

As shown in fig. 2, in one embodiment provided herein, the dealer management center module 10 includes: the system comprises a dealer management unit 101, a cost management unit 102, an integrating management unit 103, a statement management unit 104, an integrating mall management unit 105 and an order placing management unit 106, wherein the dealer management unit 101, the cost management unit 102, the statement management unit 103, the order placing management unit 104, the statement management unit 105 and the integrating mall management unit 106 are connected in sequence.

The dealer management unit 101 is configured to integrate business processes among dealers, and enhance control and management of resources by the dealers.

The fee management unit 102 is used for recording the transaction between the enterprise and the dealer and arranging the transaction fee into a bill.

The point management unit 103 is used for managing points obtained after the enterprise completes transaction or payment of fee, and the points are used for upgrading the level of the enterprise.

The statement of account management unit 104 is used to check and reconcile the statements consolidated in the fee management unit 102, so as to avoid an account error.

The point mall management unit 105 is connected to the point management unit 103, and is configured to bind the points obtained by the enterprise with the commodities, and the enterprise may redeem the required commodities from the commodity mall with the collected points.

The order placing management unit 106 is used for managing order placing records of business required by enterprise order placing and performing unified management on orders placed by enterprises.

With respect to the sales execution center module 20, scientific and quantitative management and distribution based on each human action are performed for each customer, each professional field, each sales opportunity during the sales process; the management of sales managers and sales personnel to customers and the tracking of sales opportunities can be effectively supported; the system can effectively standardize the sales and realize team cooperative work.

The system tracks sales opportunities, further comprises management of sales leads, identification of target customers, cultivation and mining of sales opportunities, tracking of sales opportunities, execution of orders, maintenance of customer relationships and the like, and is a continuous and cyclic complete life cycle. The enterprise can master valuable data information of the enterprise such as sales condition, point-of-sale distribution, sales condition analysis, customer distribution analysis, inventory and the like of products in all channels through the system. Meanwhile, the sales personnel can be flexibly managed. Therefore, a complete integrated selling process, distribution channels and logistics distribution integrated scheme can be brought to enterprises. The system can lead an enterprise to comprehensively and intensively manage all direct and indirect terminal point-of-sale, the visiting condition of sales personnel, the real sales volume of sales orders, the real inventory of dealers, the sales capacity and the distribution condition of terminal point-of-sale, realize complete multi-level access management and accord with various access management requirements.

As shown in fig. 3, in one embodiment provided by the present application, the sales execution center module 20 includes: the system comprises a business agency management unit 201, an attendance management unit 202, a display signing unit 203, a visit management unit 204, a POSM execution unit 205, a label management unit 206, an order management unit 207, an inventory checking unit 208 and a gift management unit 209, wherein the attendance management unit 201, the order management unit 202, the inventory checking unit 203, the label management unit 204, the business agency management unit 205, the display signing unit 206, the visit management unit 207, the POSM execution unit 208 and the gift management unit 209 are connected in sequence.

The agent management unit 201 is configured to manage a business representative and a transaction related to the business representative, where in this embodiment, the agent refers to the business representative and refers to a person going to a patrol store.

The attendance management unit 202 is used for managing attendance records of the salespersons, and the attendance records are associated with performance assessment of the salespersons.

The display signing unit 203 is used for recording a signing order which is made by a salesperson and an enterprise, and displaying commodity information.

And the visit management unit 204 is configured to manage a visit record between the salesperson and the enterprise and related visit information.

A post execution unit 205 for ensuring that the post can be executed efficiently during the sale of the goods by the dealer.

In the embodiment, the POSM is short for Point of Sales Materials, is an auxiliary material for Sales of a dealer, and is used for propaganda when selling commodities; the POSM comprises trial products, materials and the like, and also comprises hanging flags, jumping cards, refrigerator stickers, floor sticker shop signs, banners, posters, price tags, bottleneck labels, hanging tags and the like.

A label management unit 206, configured to classify the product, assign different labels to the product, and manage the labels.

And the order management unit 207 is used for recording the business orders completed by the salespersons and performing unified management on the completed or unfinished orders.

And the inventory checking unit 208 is used for managing system inventory, and checking and recording the commodities in the system inventory.

And a gift creation management unit 209 associated with the post execution unit 205, wherein when the dealer and the enterprise have made a business order, the gift creation management unit 209 creates a gift of the post in the post execution unit 205 and presents the gift to the enterprise, thereby establishing a good cooperation relationship.

The expense management center module 30 can help fast-moving goods enterprises to solve the problem of marketing expense management, and assist enterprises to construct a closed loop of full-flow efficient flow management from marketing budget management and control, activity planning and activity recommendation, contract signing, activity execution, financial verification and marketing to effect analysis.

As shown in fig. 4, in one embodiment provided herein, the fee management center module 30 includes: a charge ratio management unit 301, a post management unit 302, an account management unit 303, an activity management unit 304, a DM management unit 305, a rebate management unit 306, a discount management unit 307, an execution management unit 308, and a redemption management unit 309, the charge ratio management unit 301, the account management unit 302, the discount management unit 303, the activity management unit 304, the execution management unit 305, the post management unit 306, the DM management unit 307, the rebate management unit 308, and the redemption management unit 309 being connected in this order.

Specifically, the fee ratio control unit 301 is configured to manage and control the fee ratio, so that the commodity fee is in a stable price interval, and a marketing budget is provided for the enterprise.

In the present embodiment, the charge ratio control refers to a control index between the charge and the cost provided in the first-gear activity.

And a POSM management unit 302, which is associated with the POSM execution unit 205, and is used for managing the POSM, including purchasing, classifying and distributing the POSM to related matched commodities.

The account period management unit 303 is configured to manage the date and the period of the bill, and record the bill generation date and the receipt date.

And the activity management unit 304 is used for making an activity plan and an activity recommendation for the commodity promotion.

The DM management unit 305, in this embodiment, refers to management of posters, advertisement classes, and is used to manage various posters and advertisements in marketing activities, including design of contents and appearances therein.

The rebate management unit 306 is used for managing profits and calculating return profits obtained by selling commodities.

A discount management unit 307 for performing classification discount on the products and managing the products with discounts;

an execution management unit 308 for controlling the execution of the activity plan and activity recommendation;

and a cash payment management unit 309, associated with the post management unit 302, for the customer or the enterprise to redeem the required goods by credit.

Regarding the comprehensive capability center module 40, a common and sharable platform for services is abstracted for service transformation, and service applications can call the services to rapidly develop and apply the services. The module is used for constructing a business chain of an enterprise, the business chain comprises business applications, and the business applications can call public services for application development.

The integrated capability center module 40 is equivalent to a middle subsystem, and has the following characteristics:

(1) Sharing, repeating, and multiplexing. The method comprises the following specific steps: the service public module is provided for service calling, so that the cost is reduced, the efficiency is improved, and the system online period is saved.

(2) And rapidly supporting business development. The method specifically comprises the following steps: the middle subsystem can well support rapid development and rapid iteration of services.

(3) And (5) outputting the technology. The method specifically comprises the following steps: the accumulated middle platform subsystem can be used by more companies and becomes an enterprise application platform service line.

(4) And (4) rapidly changing and adjusting. The method specifically comprises the following steps: the application program can be quickly adjusted based on the middle station subsystem, and the application program is the arrangement of the middle station capability, so that the application program can be quickly developed.

(5) And sharing by multiple terminals. The method specifically comprises the following steps: web, app, applets, and fast applications can all be developed quickly based on the midrange subsystem.

As shown in fig. 5, in one embodiment provided herein, the integrated capability center module 40 includes: a main data center unit 401, an asset center unit 402, a visit center unit 403, a marketing center unit 404, a tag center unit 405, a settlement center unit 406, a commodity center unit 407, an order center unit 408, and an inventory center unit 409, wherein the main data center unit 401, the asset center unit 402, the visit center unit 403, the marketing center unit 404, the tag center unit 405, the settlement center unit 406, the commodity center unit 407, the order center unit 408, and the inventory center unit 109 are connected in sequence.

Specifically, the main data center unit 401 is configured to store all data in the system, and process and manage the data;

the asset center unit 402 is used to record and manage the assets of the enterprise and dealers, including the available assets and unavailable assets.

And a visiting center unit 403, configured to store a record of accesses to the system by the enterprise or the dealer, including the number of accesses and the access time.

And the marketing center unit 404 is associated with the dealer management unit 101, and the dealer controls the sale of the goods through the marketing center unit 404 to realize marketing interaction with the enterprise.

The label center unit 405, associated with the label management unit 206, is used for recording and storing the labels of the goods and classifying the labels of the goods.

The clearing house unit 406, through which the business and the dealer enter into an order transaction, will settle the transaction, and will record the transaction.

A commodity center unit 407 for integrating and managing different types of commodities, recording the commodity information, and processing related commodities according to the order record of the commodities;

the order center unit 408 is configured to manage the commodity order, control generation of the order, and attach a label and logistics information to the order;

the inventory center unit 409 is used for recording inventory allowance of the commodities and information of receiving and dispatching the commodities.

In one embodiment provided by the present application, the primary data center unit employs a shared data management mechanism for uniformly defining data of different formats and locations, and synchronously updating the shared data.

In an embodiment provided by the present application, the integrated marketing management system further employs a multi-level architecture technology, a standard open architecture technology, and a micro-service framework technology. And the expandability, the integratability and the backward compatibility of the system are improved.

The above technical architecture will be described in detail below.

Regarding the unified theme data management, because there are many data to be shared among different layers and different application systems, a series of problems such as data collection repeatedly among the application systems, data redundancy, asynchronous update of shared data, inaccurate data, unsmooth information communication, and non-unified data format can occur. In order to avoid the problems, the system establishes a set of shared data management mechanism to solve the problems of shared data consistency, timely updating, information interaction and sharing, data safety and the like among subsystems. The unified definition of data in different formats and positions is realized through data management; and finishing the report display of the data through the report platform.

Regarding the multi-layer and multi-order system architecture, the system designs a multi-layer and multi-order architecture model aiming at the whole business mode and IT environment on the basis of fully considering the requirement of system expansibility.

Regarding the standard and open architecture, the technology specifically implemented for the system adopts the technology and architecture based on the industry standard and widely used and actually become the industry standard, which is beneficial to reducing the technology risk and the dependency of specific suppliers; the adopted open system architecture is beneficial to maintaining backward compatibility, integratability and expandability of the system.

Regarding the micro-service framework technology, micro-service is the current mainstream technical architecture, and the business is spread based on the design in the DDD field, so that the personalized requirements of customers can be quickly responded without influencing other stable functions. The technology has been proved to greatly improve the efficiency of developing and constructing the information system and improve the rationality and expandability of the architecture.

In one embodiment provided by the application, the integrated marketing management system further comprises a plurality of application programs, and the technology based on component modules is adopted, wherein the plurality of application programs are composed of independent component modules.

In particular, the application is composed of independent component modules, the development and deployment of which maintain relative independence and are likely to be developed and deployed by different teams; such applications are upgraded to a small extent by upgrading only certain component modules of the application.

The development based on component modules has the following characteristics:

(1) The component modules can be shared among different application systems, so that the component modules can be reused, and the system development efficiency and quality are improved;

(2) Although not completely indistinguishable from component-based applications, component-based applications tend to be distributed in structure.

In the construction of the system, basic component modules of the application system are abstracted, so that the quality and the development efficiency of the system are improved.

The invention realizes the cross-region and cross-platform software service by adopting the technology of unified theme data management, multi-layer and multi-order system architecture design, standard and open architecture, micro-service framework and the technology based on component modules, breaks the barriers of data and technology and realizes industrial interconnection and digital operation.

Through the description of the above embodiment, the integrated marketing management system has the following beneficial effects:

(1) The method realizes the cross-border collaborative fusion innovation, transversely realizes the interconnection and intercommunication of client data, dealer data and cost management data through a big data technology, longitudinally realizes the interconnection and intercommunication of upstream and downstream enterprises of an industrial chain, and breaks through data and technical barriers, thereby realizing industrial interconnection.

(2) The data are collected, managed, stored, inquired and displayed in real time, a data intelligent engine is carried, data assets are efficiently accumulated, a business application scene is enabled, and enterprises are helped to construct a solid data root to realize digital management.

Example 2

In one embodiment provided by the application, the integrated marketing management system realizes cross-region and cross-platform software service. At the same time, the software service provider can uniformly perform version management on the software, which brings the following benefits (including but not limited to):

(1) And (4) multiple tenants. The method specifically comprises the following steps: a multi-tenant mode is supported, and tenant resources can be completely isolated; supporting tenant member account and authority management; the privilege level may be refined to the instance level.

(2) And (4) expansibility. The method specifically comprises the following steps: the performance is expandable, the single node has high performance, and the overall performance can be expanded flexibly and horizontally; the components are extensible, and the platform provides component access guidance and a component development framework; the component tools are extensible and component tool classes can be developed based on the open APIs of the components.

(3) The operation and maintenance are healthy. The method comprises the following specific steps: the method has the advantages of having automatic deployment capability and complete version control flow; a WEB console is provided, and operation and maintenance operations are visualized; providing a log center function, and uniformly collecting, converting, displaying and analyzing; the monitoring center function is provided, and a perfect operation and maintenance management and control alarm system is provided; and quick fault location and fault recovery are supported.

(4) And (4) safety. The method comprises the following specific steps: the distributed architecture has no service single point, and the service is stable; the perfect data layer disaster tolerance scheme has the function of automatic fault switching; the console and the instance are deployed in a layered mode, and the exit security is centralized and controllable; and (4) following the safety development standard, strengthening the codes and deployment safety, and repairing the loopholes in time.

(5) And (5) application development. The method specifically comprises the following steps: standardizing an application architecture and technology model selection, and restricting an application development process; the framework codes are automatically generated, developers focus on service development, and development efficiency is improved; software assets are managed dominantly, repeated capacity construction is avoided, and precipitation of the assets is formed; the management of the full life cycle of the application is provided, and the construction, deployment, joint debugging, operation and maintenance efficiency is improved.

In one embodiment provided by the present application, the integrated marketing management system includes a system access layer and a system support layer.

The system access layer comprises a route distribution and fusing mechanism, and specifically comprises the following steps:

(1) And (3) route distribution: the API Gateway is realized based on Spring Cloud Gateway, the load balance of route distribution 2 is carried out on the front-end request, and the request load of all service copies is balanced through a Ribbon component.

(2) The fusing mechanism is as follows: when the service load is too high, the follow-up request is fused through the Hystrix component, and the service is prevented from being crushed by the flow peak.

The system supporting layer has the following four characteristics:

(1) And (3) queue peak clipping/decoupling, wherein the service request is asynchronously processed through a Rabbit MQ message queue, so that the final consistency of the transaction is ensured while the high performance of the system is ensured.

(2) The high-frequency hot data caching strategy and Redis Cluster realize the query of hot data caching, so that the query delay is reduced.

(3) And data is safely stored, and the storage safety of sensitive data is guaranteed through an independent module encryption measure.

(4) The MySQL Cluster architecture is used for achieving high availability of data storage, and the database partitioning and table partitioning strategies are used for improving real-time query efficiency.

In one embodiment provided by the application, the system can bear more than 10000 online users to visit; the path optimization time is less than 15 seconds; typical operational response times are less than 5 seconds; and a large data volume statistics time of less than 10 seconds.

Example 3

In an embodiment provided by the application, from marketing expense management and control, the whole business process is converged and communicated, the back end is connected with a supply chain, and the front end is connected with key customers and dealers. And the same system platform can unify information and communication, thereby improving the cooperation efficiency. Business experience is converted into the data brains of the enterprises by means of the analysis tools, thereby retrograding business operations.

The invention realizes the research and development of the integrated marketing management system by adopting an object-oriented method.

In the process of software development, the system modeling of software is carried out based on Unified Modeling Language (UML), and meanwhile, demand analysis and system design (OOA and OOD) are carried out by applying an object-oriented method.

Object-Oriented (Object-Oriented) based demand analysis; object-oriented schema design (concerns about business, requirements, linkage and traceability between schema designs); detailed design (need to pay attention to requirements, summary design, and connection and traceability between detailed designs); coding and deployment (attention needs to be paid to the connection and traceability between detailed design and coding); testing (taking care of requirements, connections and traceability between detailed design and coding); and (4) delivering the item.

In the summary design process, an object-oriented design method (OOD) is mainly adopted, and the architecture design of the platform is carried out from the following aspects:

(1) Dividing subsystems according to requirements;

(2) Layering on the basic framework of the LMAP server;

(3) Selecting a proper framework model to carry out hierarchical iteration;

(4) Selecting a proper design framework to carry out layer design iteration again;

(5) Selecting a proper design mode to carry out layer design iteration again;

(6) Defining a published package according to a layer design;

(7) Defining a distribution catalog according to layer and subsystem division;

(8) Illustrating the design mechanism and method of intra-layer service implementation;

(9) Illustrating the design mechanism and method of interface implementation;

(10) Providing a method or prototype for framework verification;

(11) A framework design description document is written.

Meanwhile, in the development process, the following technical route is followed:

(1) Adopting Java language, and carrying out system architecture design and development based on Spring framework;

(2) XML is used as a unified standard for information resource integration;

(3) Constructing an extensible flexible architecture platform by applying a service-oriented architecture model;

(4) Subject to canonical object-oriented analysis, design, and development techniques.

In one embodiment provided herein, the present invention implements an agile development management process.

Specifically, agile development takes the requirement evolution of users as a core, and adopts an iterative and progressive method to develop software. In agile development, a software project is divided into a plurality of sub-projects at the initial stage of construction, and the results of all the sub-projects are tested and have the characteristics of visibility, integration and operational use. In other words, a large project is divided into a plurality of small projects which are mutually connected but can also be independently operated, and the small projects are respectively completed, and the software is always in a usable state in the process.

Example 4

In one embodiment provided by the application, the integrated marketing management system adopts an architecture based on cloud computing and big data application.

Specifically, the marketing integration platform background system is designed and developed by adopting a B/S mode which is a typical and popular architecture at present. The B/S mode is a multi-layer network architecture consisting of a browser, a Web server, an application server, and a data server. The browser is mainly responsible for man-machine interaction and comprises a plurality of graphs and interface calculations related to data and application; the Web server completes the application function of the client and is also a connection channel for the interaction of the application server and the data server with the client, and the application server is mainly responsible for the storage and organization of data, the distributed management of data, the backup and synchronization of a database and the like.

The B/S mode adopts a three-layer structure mode. The Web server receives the HTTP query request of a remote or local browser, then obtains related numbers from the data server according to the query condition with the application server, and translates the result into HTTP and various languages to be transmitted back to the browser which provides the query request through activities such as collection, information request submission and the like.

As shown in fig. 6, in an embodiment provided in the present application, the integrated marketing management system adopts a multi-layer software development framework to implement interconnection and intercommunication between heterogeneous systems such as a PC and a mobile terminal; the multi-layer software development framework comprises a base layer, a support layer-service platform, a support layer-middleware, a service layer, an access layer and a presentation layer.

The above-described multi-layered frame will be described in detail below.

Base layer: using enterprise self-built storage services and infrastructure (private/public cloud);

wherein, the base layer comprises two parts of storage service and infrastructure; the infrastructure comprises interconnected servers, networks, storage, auditing and security; the storage service includes an interconnected relational database, in-memory database, document database, time series database, and object store.

Support layer-service platform: automatically compiling the mirror image, deploying, monitoring and arranging upper-layer services;

the supporting layer comprises a platform service part and an intermediate service part;

support layer-intermediate: the functions of service discovery, configuration issuing, queuing, indexing, caching, database proxy and the like are realized;

the platform service comprises functions of a release system, an arrangement system, a mirror image warehouse, vulnerability scanning, monitoring and acquisition and the like; the intermediate service comprises functions of a registration center, a configuration center, a message queue, a search engine, a database agent and the like which are connected with each other.

And (3) a service layer: deploying and arranging each service server system in a container cluster mode to enable the service server system to have the capacity of rapid transverse capacity expansion;

the service layer comprises three parts, namely business service, basic service and third-party service; the business service comprises an aggregation service, a business service and a field service which are connected with each other; the basic service comprises a file service, a permission service, a WeChat service, a notification service, a user service and the like which are connected with each other; the third-party service comprises interconnected behavior analysis, distributed transaction management and distributed timing tasks,

An access layer: carrying out routing distribution on the requests of the presentation layer terminals through the API gateway;

the access layer distributes and controls network requests by the API gateway, and the network requests comprise identity authentication, safety detection, flow monitoring and request conversion of access logs.

A presentation layer: the system is a bridge for communication between users and systems, provides interactive tools for the users on one hand, and also realizes certain logic for displaying and submitting data so as to coordinate the operation of the users and the systems on the other hand.

Wherein, the presentation layer comprises a WEB part, an APP part and a third party part; WEB includes HTML5, javaScript and CSS; APP includes Android and iOS; the third party is an external system.

In the multi-layer software development framework, a presentation layer and an access layer are connected with each other, WEB, APP and a third party are connected with an interface of an API gateway, and protocols are provided, wherein the protocols comprise an HTTP protocol and a WebSocket protocol, the format is JSON, and the style is RESTful. The connection mode may be a network connection or an electrical connection, and in this embodiment, all connection modes related to the network connection are within the protection scope of the present application.

The access layer is connected with the service layer and has the functions of reverse proxy and load balancing; the service layer is connected with the support layer and has the functions of service registration, configuration pull-out and message synchronization, the configuration pull-out is used for pulling out service configuration in the support layer, and a configuration file is obtained through a server in the service layer; and the third-party service of the service layer is connected with the operation and maintenance service of the supporting layer, and the third-party service of the service layer is connected with the storage service in the base layer.

In an embodiment provided by the invention, the integrated marketing management system is compatible with personalized application Portal and mobile terminal application.

Specifically, the integrated marketing management system is compatible with JSR168 specifications, and is convenient to integrate with other systems at a Portal level when needed. An individualized information integration platform is established by using Portal technology, and all-round information resource integration can be carried out according to the requirement. The information portal technology shields access difficulty of heterogeneous systems distributed in different regions, different application system interfaces and user authority management of the system are integrated on a standard portal platform in a unified mode, a user unified entrance is provided, and a user can rapidly and conveniently access information resources distributed in different application systems after logging in once. Not only the work flow is simplified, but also the cross-business flow cooperation is improved, and the business handling efficiency is improved.

The system comprises a mainstream front-end framework, mainstream Vueis and Element UI components and a pure front-end development framework, wherein the UI is unified and graceful, the development efficiency is high, and the expansibility is strong.

The back-end framework is a whole set of development, operation and maintenance system constructed based on the micro-service architecture, and performance stability and expansibility are effectively guaranteed.

The data layer is independent of the database space, the independent Redis cluster provides cache service, MQ messages provide efficient heterogeneous service, and stability, efficiency and safety are achieved.

In one embodiment provided by the invention, the integrated marketing management system can realize high-performance concurrent processing.

In particular, the software operation service platform involves a large number of users of different kinds, and thus it is required for an operator to be able to provide a stable, large-user-volume, secure service platform. Therefore, the system provides a high-performance stable service platform and adopts the following technical measures:

a session management technique using a thread pool. By reasonably generating, distributing and managing user session resources, the multiplexing and timely recovery of the user resources are realized, the invalid occupation of a single user request on the user resources is reduced, and the system resource efficiency is improved;

RAM cache data caching techniques. In the software operation service platform, user session key data and system-level service shared data are cached in a memory by a system, so that frequent I/O operation of low-speed physical storage equipment is avoided in the service interaction process, and the system performance is improved.

In one embodiment provided by the invention, the integrated marketing management system provides a perfect platform security guarantee strategy.

Specifically, the background program of the system of the present invention adopts a Spring architecture, which is a currently international popular development framework, and the framework includes: the system comprises a Linux operating system, an Apache network server, a MySQL database and a Java programming language, all the formed products are open source software, and are internationally mature framework frameworks, and a plurality of popular commercial applications adopt the framework. The Spring architecture is a preferred platform for enterprises to build websites in terms of performance, quality and price.

The system adopts a centralized deployment mode, the database is separately deployed on the database server, the application program is deployed on the application program server, the database server and the application program server are positioned in the same local area network and isolated from the outside, and the security protection is carried out through a firewall. The front-end server only opens 443 a port, and allows the outside world to exchange data with the application program through the HTTPS protocol. The system platform can be accessed by users through browsers of various terminals.

Besides providing services in a Web page mode, the system platform also provides a mobile APP for the current IOS and Android mobile phone operating systems, and a user can download the APP through an iPhone mobile phone and an Android mobile phone and then access various services provided by the platform through the APP. Meanwhile, an applet end is also introduced aiming at the WeChat ecology, and users can access various services through the WeChat or the applet of the enterprise WeChat.

The download link of the APP is placed on the home page of the Web page for the customer to download, meanwhile, the APP of the IOS version can be uploaded to the APP Store, the APP of the Android version is uploaded to various popular application program malls at present, and the download and use of the user are facilitated. For the installed APP, after the program is updated, the APP client can obtain an upgrade prompt in time, and a user can select one-key upgrade, so that the iterative update of the version can be quickly realized.

In one embodiment provided by the invention, the integrated marketing management system provides a perfect testing and quality assurance mechanism.

Specifically, the user acceptance test is the last quality inspection activity performed by the user after the system development is completed and submitted and before the user puts the software product into practical use. The test requires answering questions whether the developed software product meets the expected requirements and whether the user can accept them. Acceptance testing is a strict formal testing activity, since it is not just a matter of quality testing some aspect of the software, but rather a comprehensive quality check is performed and it is decided whether the software is acceptable or not. According to a plan made in advance, various detections such as software configuration evaluation, function test, performance test and the like are required.

As shown in table 1 below, the integrated marketing management system provides a software test plan.

TABLE 1 software System test Schedule

Serial number	Task list	Task inspection
			1	Test preparation	The test data is rich and representative; the tester is proficient in all the services andthe range of the requirements is known.
2	Making a test plan	The test case covers the actual service condition; the test case clearly illustrates the input and output of the system, and the operability is good.
			3	Setting up a test environment	Preparing a server environment; preparing a client environment; an interface system environment is prepared.
4	According to the test plan Line test	Strictly executing the test step according to the test plan; recording a problem test result and a problem solving condition; fill-in according to test plan And (6) testing results.
			5	Compiling test reports	Compiling problems and solutions in the test; and (5) obtaining a test conclusion.

The user acceptance test can be divided into two large parts: software configuration auditing and executable program testing, which can be divided into, in general order: document auditing, source code auditing, configuration script auditing, test program or script auditing and executable program testing.

It is obvious to those skilled in the art that, for convenience and simplicity of description, the foregoing functional units and modules are merely illustrated in terms of division, and in practical applications, the foregoing functions may be distributed as needed by different functional units and modules. Each functional unit and module in the embodiments may be integrated in one processing unit, or each unit may exist alone physically, or two or more units are integrated in one unit, and the integrated unit may be implemented in a form of hardware, or in a form of software functional unit. In addition, specific names of the functional units and modules are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present application. For the specific working processes of the units and modules in the system, reference may be made to the corresponding processes in the foregoing method embodiments, which are not described herein again.

In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and reference may be made to the related descriptions of other embodiments for parts that are not described or illustrated in a certain embodiment.

It will be clear to those skilled in the art that, for convenience and simplicity of description, the foregoing division of the functional modules is merely illustrated, and in practical applications, the above function distribution may be performed by different system functional modules according to needs, that is, the internal structure of the system is divided into different functional modules to perform all or part of the above described functions. Each functional module in the embodiments may be integrated into one system module for processing, or each module may exist alone physically, or two or more modules are integrated into one module, and the integrated module may be implemented in a form of hardware, or in a form of software functional module. In addition, specific names of the functional modules are only used for distinguishing one functional module from another, and are not used for limiting the protection scope of the present application. The specific working process of the modules in the system may refer to the corresponding process in the above method embodiment, and is not described herein again.

Those of ordinary skill in the art will appreciate that the various illustrative elements and modules described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the technical solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.

Although the present invention has been described with reference to the preferred embodiments, it should be understood that various changes, substitutions and alterations can be made herein without departing from the spirit and scope of the invention as defined by the appended claims.

Claims

1. An integrated marketing management system, characterized by: including dealer management center module, sale execution center module, expense management center module and comprehensive ability center module that connect gradually:

the expense management center module is used for assisting the enterprise to construct a process management closed loop and assisting the enterprise to perform marketing expense management;

2. The integrated marketing management system of claim 1, wherein: the dealer management center module includes:

and a bill management unit and a point mall management unit;

3. The integrated marketing management system of claim 1, wherein: the sales execution center module includes:

the system comprises a business agent management unit, a display signing unit, a visit management unit, a POSM execution unit and a presentation management unit;

the attendance management unit, the order management unit, the stock checking unit, the label management unit, the business agency management unit, the display signing unit, the visit management unit, the POSM execution unit and the presentation management unit are sequentially connected.

4. The integrated marketing management system of claim 1, wherein: the fee management center module comprises:

the charge ratio management and control unit, the account period management unit, the discount management unit, the activity management unit, the execution management unit, the POSM management unit, the DM management unit, the rebate management unit and the redemption management unit are connected in sequence.

5. The integrated marketing management system of claim 1, wherein: the integrated capacity center module includes:

6. The integrated marketing management system of claim 5, wherein: the main data center unit adopts a shared data management mechanism and is used for uniformly defining data with different formats and positions and synchronously updating the shared data.

7. The integrated marketing management system of claim 1, wherein: the system adopts a multi-layer multi-level architecture technology, a standard open architecture technology and a micro-service framework technology.

8. The integrated marketing management system of claim 1, wherein: the system comprises a plurality of application programs, the system adopts a technology based on component modules, and the plurality of application programs are composed of independent component modules; and upgrading the component module of the application program so as to upgrade the system in a small scale.

9. The integrated marketing management system of claim 1, wherein: the system also includes a system access layer and a system support layer; the system access layer comprises a route distribution and fusing mechanism, and the system support layer comprises queue peak clipping, a data caching strategy and a safe storage.

10. The integrated marketing management system of claim 1, wherein: and the software service provider uniformly manages the version of the system.