CN1155952A - System for collecting data concerning received transmitted material - Google Patents
System for collecting data concerning received transmitted material Download PDFInfo
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- CN1155952A CN1155952A CN 95194709 CN95194709A CN1155952A CN 1155952 A CN1155952 A CN 1155952A CN 95194709 CN95194709 CN 95194709 CN 95194709 A CN95194709 A CN 95194709A CN 1155952 A CN1155952 A CN 1155952A
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Abstract
This invention relates to a data collection system for collecting data concerning transmitted material received by a participant. A participant has a remote data collection unit (20) comprising a processing unit (21) and a hand held unit (28). Transmitted material is received via aerial (42) and coded data in lines 7 to 12 of the incoming signal is retrieved and passed to a data control (27). Data concerning viewing of commercials starts to be stored when the participant keeps button (37) of the hand held unit (28) depressed during a commercial. Currently retrieved coded data, together with the unique identity of the collection unit, and current time are stored to a removable smartcard (30). When full, the smartcard is sent to a central facility where stored data is retrieved for cross referencing with data obtained when the participant initially obtained the data collection unit. Thus, a database of viewing data can be built up.
Description
The present invention relates to one in order to collect the data gathering system of data.The system that it relates in particular to one in order to collect the data about the emitting substance that the participant received---for example the participant is to concern of the transmission thing that received---.The invention still further relates to one in order to collect system about the data of television advertising and program audience.
For the information or the commodity that transmit by television broadcasting, suppose it is program or advertisement, will produce following problem: the data that are difficult to obtain the spectators of relevant audience information.More deep layer problem is to obtain to make the rating of this program and advertisement and data that spectators' society-the provincialism data is associated.
Used multiple systems to obtain above-mentioned two kinds of data or one of them.For example, can employ the market researcher directly or the phone inquiry TV quantity that spectators watched, once watch which program and advertisement, like best which day and when or the like.The accuracy that it should be understood that this form data depends on to a great extent by inquirer's honesty and memory.In another example,, monitor the scene of rating by to spectators oneself or whole process shooting that spectators are turned on television set.Yet these examples have certain bothering property, and only provide the vague generalization data that need quite a lot of manual process.
In addition, up to now, the information that sends among the thing is to participant's transmission, and is perhaps mutual with the participant, needs expensive equipment always, thereby limited the scope of this transmission.
It is targets of the present invention to overcome the problems referred to above that an improved data gathering system is provided.
The more convenient available transmission that transmits information in the thing is provided or also is a target of the present invention alternately.
According to the present invention, a data gathering system is provided, in order to collect the data to the response of the transmission thing that received about the participant, this system comprises:
A plurality of data collection module in use are distributed to the remote system participant, are characterised in that each said units has an exclusive identity, and comprise:
A receiving system sends thing in order to receive;
An information-storing device; With
A responding device in response to a manual operation of this unit, is deposited information-storing device to this unit with sending data in part of thing;
Wherein this system further comprises a central controller, and it has: in order to store the device about the participant's of system data according to above-mentioned exclusive identity; Device in order to above-mentioned exclusive identity in the read data collector unit information-storing device; And in order to read the device of the stored data thereon of manual operation that respond this unit.
So, the information-storing device of a plurality of data collection module can be read by central controller, so that make the response message of expression participant to the transmission thing that received, and connects each other about storing data of the participant of system.On the basis of the data that provided, determine to send participant's number of thing such as advertisement in response to certain, be possible together with society associated therewith-provincialism factor.As an example, determine participant's number of once watching a particular advertisement, and once watched a particular advertisement, such as male sex participant's number is possible.
Preferably, this data collection module comprises a display unit further.
Take this, the storage of these data can visually be shown to spectators.
More preferably, when information-storing device institute data quantity stored had reached a predefined capacity, said units was ordered about above-mentioned display unit and is shown a predefined indication.
The result is, when the participant knows the data of knowing in the information memory cell to be held should be sent to central control unit.
In one embodiment, this predefined capacity is equivalent to the average storage data volume of a participant in one to 12 time in week.
Found that this is to be suitable for storing the time that data one are taken turns.
In one embodiment, data collection module further comprises a storage arrangement, and above-mentioned responding device is responsible for the manual operation of this unit, takes this to send partial data of thing by this cell memory device storage.
The result is, sending the more special data that contained in the thing can be stored, telephone number for example, address or the like.
Easily, data collection module further comprise one can manually operated display switch device, be intended to order about this data collection module work to show the data of being stored.
The result is that above-mentioned more special data can promptly be recovered for future use easily.
Among the embodiment, above-mentioned information-storing device can pipette with respect to data collection module, makes it possible to its material object is transferred to the central controller position.
It is convenient especially that this can make by the data collection in order to the device read.
Preferably, above-mentioned information-storing device comprises a smart card.
Smart card is a convenience, easily goes, and spends effective stored information approach, makes data collection module to construct and operation with simple and cost effective and efficient manner.
Among another embodiment, above-mentioned in order to the device of reading comprise one in order to the electronic receipt settlement of above-mentioned information-storing device telecommunication.
Therefore, this reading can be carried out at far-end by electric transmission, such as by a modulator-demodulator or similar device.This can make by the data collection in order to the device read more convenient.
More preferably, by a key switch manual operation of manual operation data collection module.
Among the embodiment, responding device is only deposited above-mentioned data to information-storing device in the continuous manual operation process of this unit.
The result is that the participant must take and keep an action of health to guarantee the storage of data.
More preferably, responding device is being deposited above-mentioned data allocation units and/or time quantum to the process of information-storing device.
This can make data collection more easy.
Easily, above-mentioned time quantum comprises a second.
In the most preferred embodiment, in order to the accumulated time unit that the device of read data can be read in storing process to be distributed, above-mentioned central controller distributes a magnitude of value according to total accumulation unit.
By this mode, can encourage the participant to participate in.
Easily, the above-mentioned magnitude of value comprises a monetary value, interests, discount, discount point, subsidy, or monetary value.
Thus, can provide money, the perhaps equivalent of some form, perhaps other.
Preferably, the above-mentioned device of decoding that comprises in order to the device that receives in order to enforcement to the transmission thing; Be characterised in that sending thing comprises one in order to discern the coding section of this transmission thing.
Comprise the transmission thing of coding by use,, sent on the information memory cell of central controller back to data and can easily be analyzed because this coding provides the approach of seeking the participant relevant with certain transmission thing.
Among the embodiment, above-mentioned coding section comprises the time and date information of broadcasting; And be characterised in that responding device should broadcast time and date information and be stored to information-storing device with institute's canned data.
Preferably, data collection module also comprises a clock apparatus; And wherein above-mentioned responding device should the unit interval and the date be stored to information-storing device with data.
Therefore, by the information that the central controller analysis is read from information-storing device, whether the response that can thereby indicate this participant presents a time delay with respect to the reality time of broadcasting.By this mode, determine to send thing, such as television advertising, whether by live rating---in contrast to passing through family's video tape recorder.
Easily, what each data collection module had a separation can manually operated handheld unit, takes this manual operation of responding device in response to handheld unit.
Correspondingly, the participant only must have and operate a handheld unit.This unit can have the size that hampers mutually with TV remote controller easily.
Preferable is that this handheld unit relies on infrared communication chain and responding device to get in touch.
Among the embodiment, this handheld unit can provide user's data about the number of current user on the participant position for responding device, and is characterised in that responding device is stored to information-storing device with this user's information with institute's canned data.
Among another embodiment, handheld unit comprises a left special switch and a right special switch, takes this manual operation of responding device in response to this left side and/or right special switch.
This helps more interesting participation.
Preferably, responding device is according to being contained in the switch data that sends in the thing, only in response to a manual operation of a left side and/or right special switch.
Therefore, the system participant of an abuse data gathering system, thereby such as next switch is pressed in binding, will find delete device forbidden data collection.This forbids it may being temporary transient or completely.
Under a kind of situation, data collection module comprises a left indicator light and right indicating lamp that is ordered about by above-mentioned switch.
Preferably, data collection module comprises a print apparatus further.
Describe according to an example of the present invention, in the accompanying drawing with reference to accompanying drawing:
Fig. 1 illustrates a central controller in the first embodiment of the invention;
Fig. 2 illustrates the locational data collector unit of participant in the first embodiment of the invention;
Fig. 3 is the principle general survey of first embodiment of the invention system;
Fig. 4 illustrates the locational data collector unit of participant in the second embodiment of the invention;
Fig. 5 illustrates a processing unit in the second embodiment of the invention;
Fig. 6 illustrates a handheld unit in the second embodiment of the invention;
The circuit of processing unit in Fig. 7 pictorial image 5;
Fig. 8 illustrates a handheld unit in another embodiment of the present invention.
The present invention will be described in conjunction with television advertising, but this only is as an example.
Referring to Fig. 1, a central controller 1 comprises a CPU (CPU) 2 that is connected to the read-only memory 3 of the program of storing this controller.CPU2 also is connected to the conventional ancillary equipment of printer 4 modes, a keyboard 5, and a display screen 6.CPU2 also is connected to 7, one viewing-data memories 8 of participant's data storage, and a transmission data storage 11.For the purpose of clear, their form diagrams to separate, but certainly be the partitioned portion of single memory cell.Also can connect a private print unit 9 in order to print voucher or complimentary ticket.The function of this printer can merge with printer 4.At last, a reader unit 10 is connected to CPU2, and its function will be illustrated following.
As the people who is skilled in technique will appreciate, and the parts of more than addressing except that reader unit 10, all are the standarized components that are associated with computer and details interconnection.These functions of components and operation can be understood easily.All parts are connected by suitable bus.
Referring to Fig. 3, prepare the processed unit 51 of television advertising of broadcasting and handle.In this unit, an advertisement coding and a delivery time coding were inserted before the data that constitutes advertisement.The video tape mode is normally adopted in advertisement.This advertisement coding is allowed the identification to advertisement, such as the 3rd advertising programme has an available digital 3, with expression perfumed soap brand XXX.
This coding places TV signal in the following manner, although this be one only as the example that transmits standard based on Britain.Know altogether that as technical a transmission of television frame comprises the row of some, they are coordinated by lock-out pulse.In Britain, constitute the behavior interlace mode of picture data, provide 625 scan lines altogether.The additional phases that are equivalent to 25 row also are provided, and are called vertical blanking interval, its allow receiver flyback to the top of screen to prepare next frame.Above-mentioned coding can place this 25 trade, preferably in the 7th to the 12nd trade.In the television frame that is received, the position of these six row is accurate, and therefore, coding herein can be extracted and apply.
Each row can hold the information of 45 bytes, so but the capable per second of 6 on the 50Hz frequency sends the information of 13,500 bytes, and be used for advertisement coding and time encoding and have a surplus enough.Preferable is that the coding circulation is repeated on during the whole advertisement broadcast.
Be that this coding can place on the video tape by the keyboard input at advertiser or place, broadcasting station with what appreciate.Further, time encoding can place on the video tape at advertising company or equipment room place.Yet preferable is that time encoding adds at the place, broadcasting station when real-time broadcasting, because can deal with the change of broadcasting plan like this.
Therefore, the advertisement that has advertisement coding and time encoding is broadcasted from a broadcast location 52, and 53 arrives a plurality of participants position 541 to 54n along the path, and only as an example, transmitter can be taked in path 53, satellite, and the broadcast mode by cable.
Fig. 2 illustrates the setting of participant position.Each participant of system has a data collector unit 20, and it comprises a processing unit 21 and a handheld unit 28.This processing unit 21 has an input 22, is connected to the connecting line of reception through the transmission thing in path 53, is antenna connecting line 42 under this situation.This input 22 comprises a connection to an output 40 that is connected with a television set 41.So far, processing unit 21 is connected among the circuit---from the antenna that receives emitting substance to television set, and be placed on the television set easily or the floor of television set below on.
The connection of data collection module and use as described below.Obtain the participant of data collection module at first, the antenna connecting line is connected to input 22, and connect a cable to television set 41 from output 40.Subsequently not used smart card 30 is inserted processing unit 21.According to the programming of the contained processor of smart card, initial treatment can appear.The mode that this processing can take the unit to detect, and display 41 can be activated shows that to the participant this processor is for operating.
For beginning stores advertisements viewing-data, turn on television set.Handheld unit 28 comprises four switches 33,34,35 and 36, and they can distribute to the participant who is named.So far, in case television set is opened, must activate one of above-mentioned four switches is who is watching TV with identification.When the composition of personnel of watching TV changes, should activate or the corresponding switch of deactivation.
The signal of an expression observer of being distributed is sent to Data Control 27 along connecting line 32, so this Data Control has the data of current televiewer.When advertisement occurred on TV first, the observer of holding unit 28 pressed the button 37 and the following state of pressing of maintained switch.
The signal that expression button is pressed state for 37 times is sent to Data Control 27 along connecting line 32.The result is, this Data Control with the exclusive identity of data collection module, is delivered to smart card with unit 26 current coded datas of reappearing from TV signal, and with time to start with current time.The composition of observer also is sent to smart card.
When Data Control 27 was no longer received expression button 37 by the signal under pressing, the current time was taken as the concluding time and delivers to smart card.Contained microprocessor is classified to received data in the smart card, and calculates the concern time of this observer to each advertisement.Subsequently, above-mentioned data are stored in the contained memory.
Thereby for avoiding observer to press the button 37 abuse by binding, the power supply of handheld unit can be provided by the battery (not shown), so that this action will cause battery to exhaust rapidly.The result is that abuse system person must frequently change battery.Selectively, can comprise a simple delete function, be longer than such as ten minutes situation, close handheld unit 37 if press the button continuously.
So far, after advertisement finishes, whether once watched these advertisements and pressed the button 37 according to observer, some advertising segments can be stored.Each advertising segment is deposited the advertisement coding, delivery time coding, concern time, observer, exclusive identity, and the current time of being deposited of comparing with the transmission scramble time.Be that the mode of storage data and classification thereof can be selected according to handheld unit 28 suppliers' difference with fully aware of.
Smart card can comprise a formula that is converted into point value the concern time according to the system that preestablishes.This conversion can to stored each then advertising segment carry out, also can carry out all advertising segments that can store in the running.Processing unit 21 can be made into and make it can inquire about smart card 30, so that the point value number on it is reappeared and is presented on the display 43.
Periodically, whether processing unit 21 inquiry smart cards are fully reduced to detect its contained memory span---be equivalent to completely deposit effectively, subsequently, processing unit 21 drives a flicker indication on display 43 or other signal should be posted the smart card that is loaded to central controller 1 to remind the participant, and the blank smart card that changes the outfit.
Present whole operations with the data of description gathering system.At first, one of the participant that the system that gives is possible comprises the application form of the problem of society-regional factor, with the similar type of the market survey application form of knowing.For instance, this class problem should be at individual makings, family's characteristics, economic conditions etc.Application form should explain that also by having and using data collection module, the participant can obtain valuable thing, and for example income perhaps is the voucher of currency of equal value, interests, complimentary ticket, discount, discount point, or money itself.
The participant of interesting adding system returns application form.New participant distributes to an exclusive identity code, and recovers participant's data from its application form of finishing, is input into the participant's data storage 7 that is associated with its identity code.The login of these data is by means of keyboard 5, although can use other data entry mode.Send to a data collection module 21,28 that is assigned to above-mentioned exclusive identity for subsequently this participant.Along with more and more many participants add system, the information database about the participant is established.
When the advertisement of participant's rating, as described above with reference to Figure 2, the smart card 30 that is filled with is returned central controller 1 by mailing.To be inserted reader 10 by the smart card of return, under this control at CPU2, the advertising segment data of being stored are read.The data that are stored on this card are read, and are sent to viewing-data memory 8 according to identity code.CPU2 can detect the validity of above-mentioned data with several different methods.For example, under present situation, but the advertisement of the advertising segment of its detection of stored on smart card coding and broadcast time encoding and be loaded into advertisement coding of broadcasting in the data storage 11 and the consistency of broadcasting time encoding in advance.Use this method, may determine whether observer watches whole or the part advertisement in the broadcasting process--in contrast to using videotape.Evidently, can do other detects to determine that the participant had not abused its data gathering system.
Central controller 1 determine this smart card be effectively after, detect the valid data amount of being reappeared, and according to a predefined formula to this playing data for broadcasting dispense value amount.Subsequently, according to the exclusive identity on the smart card, by access participant data storage 7, central controller can obtain to return the participant's of this card name and address, if necessary, print a appropriate mail automatically by printer 9, such as a voucher.
Along with increasing participant returns smart card, a precise information storehouse of viewing-data can be established in viewing-data memory 8.Data in the viewing-data memory 8 can be used as original data processing, or selectively, can with the data cross reference in participant's data storage.
So far, by importing suitable inquiry parameter, central controller can be with broadcasting memory 11 access memories 7 and 8, and then extract various information.Below be the example of the data that can be reproduced.
A) once watched participant's number of advertisement in a scheduled date;
B) once watched the one section advertising code coding with appointment and/or broadcast participant's number of the advertisement of time encoding;
C) according to the society-provincialism factor of selected participant's data, to a) and b) further analysis.
By these information, may be advertiser, television broadcasting station, and their mechanism provides valuable information, make its can be on rough clauses and subclauses the influence of evaluate advertisements, such as total number of persons; The perhaps influence of evaluate advertisements on more careful clauses and subclauses, such as society-provincialism is hived off.Really, can influence and the Object Selection of advertising programme.For the purpose of direct marketing, even for the sale of grasping name, address and information in central controller under data protection and other secret protection legal restrictions, individual or family can selected or eliminatings in central controller.
With what appreciate be, more than can allow considerable modification according to embodiments of the invention.For example, when reader 10 is admitted smart cards, by with such as modulator-demodulator be connected or the like, this reader can be at participant position read data collector unit.In addition, the complexity of participant's data and viewing-data can be selected as required.For example, can omit switch 33 to 36, make handheld unit 28 can not pass on the composition of personnel of observer in the room to processing unit 21.In addition, getting in touch between handheld unit 28 and the processing unit 21 can be utilized infrared transmitter and receiver.
Fig. 4 to 7 describes second embodiment of the present invention.Referring to Fig. 4 to 6, the setting of participant position is described wherein.Data collection module comprises a processing unit 100 and a handheld unit 101.This processing unit is placed on participant's television set 102 tops, and is called stube cable 104 on the SCART electric wire connecting junction at it.Television set is connected to the received signal by antenna 103.
As shown in Figure 5, the front panel of rectangular shape processing unit 100 has a viewing area 106, is positioned at an infrared receiving window 105 and smart card receiving channel 127 tops.In the viewing area 106 and the right side of window 105 provide a power supply indication 107 and ON/OFF switches 108.
As shown in Figure 6, handheld unit 101 comprises that has the box that the narrow or profile of an end is suitable for the broad sense rectangular shape of hand easily, provide an infrared emission window 109 at a narrow end, getting in touch between handheld unit 101 and the processing unit 100 is provided when it points to window 105.101 length directions 2/3rds from the narrow end starting point along handheld unit, provide a left button 110 in handheld unit 101 left side edge and a right button 111 in the right side edge of handheld unit 101.At a end, provide a telephone number to recall button 112 and a text review button 113, there near an inclination UP/DOWN button 114 that is provided away from narrow end.The function of these buttons will be with explained hereunder.
Providing a plurality of indicator lights 115 at handheld unit 101 upper surfaces, is 5 in this example.Can mark these indicator lights and watch the identity of the observer of TV with identification.
As in common knowledge in the technology, before advertisement is broadcast first, can insert a certain enciphered message in the advertisement.Under present situation, above-mentioned data should be contained within the row of vertical blanking interval, usually, and the 7th to 9 row and 18 to 22 row.Use a multitask computer and data derived channel equipment, before broadcasting in real time, this information insertion can be finished in " storehouse typing " routinely or dub the stage.The details of this information inserted mode and the present invention are irrelevant.Yet, about the teletext standard B of ITU-R (CCIR) Teletext System B[International Telecommunications Union (Consultative Committee on International Radio (CCIR)) rule] use, can be with reference to Independent Television Communication Ruls of Operation[independence TV and communication operation rules].
According to the present invention, this information is taked the form of 80 characters, and all send each second, so that it comes across in the vertical blanking row.Preceding 15 characters comprise electronics verification broadcasting number (EVT number), the agency that advertisement is prepared in preceding 3 alphanumeric characters representative in this information.Be a preceding slash (/) subsequently.Thereafter 4 alphanumeric characters are represented as the trustee that its product is advertised, and the back is with the numerical character of 3 a certain particular advertisement of representative.Be a preceding slash (/) then.The length of 3 digital these advertising programmes of character representation thereafter.For example ADV/KLNX012/020 represents: the artificial identity of advertisement agency that is numbered ADV is No. 012 advertisement that the product of KLNX is prepared, and advertisement length was 20 seconds.
Residue character in the above-mentioned information that is sent comprises that one is broadcast clock and an information section in real time, as telephone number, and the address, as the text of recipe and so on, the YES/NO ballot paper, the flicker of indicator light, the triumph number, or the like.
Referring to Fig. 7, processing unit 100 comprises a decoder section 120 that is connected with cable 104, and primary processor (CPU) 121 is connected to receive the information of being decoded by decoder section 120 in the lump and from the signal of real-time clock 160.What will be appreciated is that decoded portion can be inserted a cryptographic algorithm with one group of key that can be provided with, so that system secrecy.CPU121 also is connected to display 106, and optional printer driver and printer 122.An infrared sensor 123 is positioned within the window 105, and is connected to CPU121 by an IR decoder 124.CPU121 also is connected to smart card 125 by interface 126.Smart card 125 can insert wherein by the slot on the processing unit front panel 127.At last, a memory 128 and quick EPROM 129 are connected to CPU121.Processing unit 100 is powered by a main power source, by reference number 130 principles ground diagram.
For use this system in videoland, consumer or participant must register on central equipment, under current situation, can use central controller shown in Figure 1.For research televiewer's purpose, the hobby of their rating can be recorded and analyze.A detailed family information and life style investigation can be finished by family and indivedual member.In case receive above-mentioned investigation and, then a personalized handheld unit of cover and processing unit sent to them with the database in their the details input store 7.This unit should be different because of family, has an exclusive identity code or numbering.After connecting system and inserting smart card, who is watching TV will to cause the software inquiry to the operation of mains switch 108.By a suitably manipulation to button on the handheld unit, might convey to processing unit is who is in rating.The mode of finishing above-mentioned functions can adopt some kinds of forms, and its details will can be understood easily for the people who is skilled in technique.For example, each one name can be set on the button limit.
Data collection module enters stand-by state immediately.When advertisement came across television set 102, observer pressed the button 110 or 111 in the whole process of advertisement.This will have the effect that the observer of making brings in point value in the following manner.When CPU121 receives an expression button 110 or 111 by the signal under pressing from IR decoder transducer 124, CPU121 is stored in the information that just decoded device 120 solves on the smart card 125.
The information that is stored on the smart card 125 comprises some titles.With a simple form, these titles comprise above-mentioned EVT number and the real time that is sent, together with date and the real time by CPU121 provided.In fact Cun Chu data can be taked unencrypted form or cipher mode.Naturally, clock is broadcast in contrast, and every day or indivedual time weekly need reset cpu clock.Each second kind of rating advertising programme is distributed to 1 point, and the recording process of point value is presented on the display 106.Also show cumulative total.
In case smart card 125 is filled with, CPU121 orders about display 106 and shows " card is a full " information.Typically, smart card can be stored the information suitable with 25,000 point values, estimates to be about the audience rating of advertisement in 2 week.Observer is taken out full card immediately and is changed the outfit and goes up their empty calorie.Full afterwards card is posted to read to central controller gets [download], as uses first embodiment.
In the central controller equipment, point value is distributed to the exclusive identity code on the smart card.Can give the formal statement or the token of user's point value.
In more complicated form of the present invention, use a handheld unit 101 ', as shown in Figure 8.The common unit of Fig. 6 and Fig. 8 has identical reference number.In this situation, can deposit further title near above-mentioned title.For example, they can comprise collected point value, phone/address, and the point value of bet, complimentary ticket and text are bought in the ballot paper prediction.
If observer also wishes to store optionally additional information, or wishing and the transmission information interaction, is example with the election, and they press YES button 150.Additional information is stored in the smart card 125 subsequently, and if appropriate, this information is deposited in quick EPROM 129.Typically, in case reach certain capacity, for example have 10 telephone numbers of 960 characters, EPROM 129 will rewrite himself.The user is by by next selector button 151 and UP/DOWN button 114, can browse these stored informations up and down.
When information central equipment read get after, may make above-mentioned election, bet and mutual with other form of TV, produce relatedly with respect to the exclusive identity on the smart card, make voting pattern, buy and also wait and the purchase of being implemented, stake produces related.
Therefore, will see, between observer and the TV alternately with simple and cost effective and efficient manner, be provided as the considerable responses of number.
The granting of point value can be contacted directly in the mail order to supplier's goods.In addition, can carry out special offering by following manner, promptly press the button 110 or 111 during the advertisement, supplier and user can represent the wish of a purchase and sale goods.
As the safety measure that prevents that rogue from using, processing unit 100 can have left indicator light and right indicating lamp, and they can be luminous according to a left side that is associated with the EVT number or right sign.So, the user must press or left button or right button with the storage point value, and press and can be monitored under the button that sign conforms to by CPU be not stuck and press state [stuck down] under being in so that check two buttons.Even, under the simultaneously luminous situation of two indicator lights, can provide special awards.
Therefore, adopt the present invention, observer not to need because do not need paper and pen, and to learn off by memory for dialing phone number or recording phone number interrupts watching.In addition, for market survey or when directly a market purchase and sale database of market purchase and sale purpose is established, observer brings in point value by simple rating.For the television broadcasting station, the present invention makes it can study most popular program/advertisement.
When above explanation was directed advertisement in TV, the present invention itself can be used as the subject matter of program.What also will be awarded is, television broadcasting and wireless broadcasting can be taked at least in " transmission thing " term, and this thing can send by radio network, as satellite transmits, and local antenna or cable, telephone wire etc.
Claims (25)
1. one in order to collect the data gathering system to the response data of the transmission thing that received about the participant, and this system comprises:
A plurality of data collection module that in use are distributed to the remote system participant, wherein each said units has an exclusive identity, and comprises:
One in order to receive the receiving system that sends thing;
An information-storing device; With
One in response to one of this unit manually operated responding device, is intended to the data that send a part of thing are deposited information-storing device to this unit;
Be characterised in that this system further comprises a central controller, it has: in order to store the device about the participant's of system data according to above-mentioned exclusive identity; Device in order to above-mentioned exclusive identity in the read data collector unit information-storing device; And in order to read the device of the stored data thereon of manual operation that respond this unit.
2. a system described in the claim 1 is characterised in that data collection module further comprises a display unit.
3. a system described in the claim 2 is characterised in that said units orders about above-mentioned display unit, after information-storing device institute data quantity stored reaches a predefined capacity, shows a predefined indication.
4. a system described in the claim 3 is characterised in that this predefined capacity is equivalent to the average data memory space of a participant in the time in one to 12 week.
5. the system of claim 2 to 4 described in any one, be characterised in that data collection module further comprises a storage arrangement, and above-mentioned responding device is in response to a manual operation of this unit, and the data of taking this to send the part of thing are stored by the storage arrangement of this unit.
6. the system of claim 2 to 5 described in any one, be characterised in that data collection module further comprise one can manually operated display switch device, in order to order about this data collection module work to show the data of being stored.
7. a system described in above any one claim is characterised in that above-mentioned information-storing device can pipette with respect to data collection module, makes it possible to its material object is sent to the central controller position.
8. a system described in above any one claim is characterised in that above-mentioned information-storing device comprises a smart card.
9. the system of claim 1 to 6 described in any one is characterised in that above-mentionedly to comprise an electronic receipt settlement in order to communicate by letter with above-mentioned information-storing device in order to the device of reading.
10. a system described in above any one claim is characterised in that data collection module is manually actuated by a push-button switch.
11. a system described in above any one claim, be characterised in that responding device only during to the continuous manual operation of this unit the above-mentioned data of storage to information-storing device.
12. a system described in above any one claim is characterised in that responding device is at the above-mentioned data of storage allocation units and/or time quantum during the information-storing device.
13. a system described in the claim 12 is characterised in that above-mentioned time quantum comprises a second.
14. the system of claim 12 or 13 described in any one be characterised in that the accumulated time unit that can read in storing process to be distributed in order to the device of read data, and above-mentioned central controller distributes a magnitude of value according to total accumulation unit.
15. a system described in the claim 14 is characterised in that the above-mentioned magnitude of value comprises a monetary value, interests, discount, discount point, subsidy, or monetary value.
16. a system described in above any one claim is characterised in that the above-mentioned device of decoding in order to the transmission thing that comprises in order to the device that receives; Be characterised in that this transmission thing comprises one in order to discern the coding section of this transmission thing.
17. a system described in the claim 16 is characterised in that above-mentioned coding section comprises the time and date information of broadcasting; Be characterised in that responding device should broadcast time and date information and be stored to information-storing device with institute's canned data.
18. the system of claim 16 or 17 described in any one is characterised in that data collection module further comprises a clock apparatus; And be characterised in that above-mentioned responding device is stored to information-storing device with unit time and data with the data of being stored.
19. a system described in above any one claim, what be characterised in that each data collection module has a separation manually can operate handheld unit, takes this manual operation of responding device in response to this handheld unit.
20. a system described in the claim 19 is characterised in that above-mentioned handheld unit relies on infrared communication chain and responding device to get in touch.
21. the system of claim 19 or 20 described in any one is characterised in that this handheld unit can provide data about current user's number on the participant position for responding device; And be characterised in that responding device is stored to information-storing device with this user's information with institute's canned data.
22. the system of claim 19 to 21 described in any one is characterised in that this handheld unit comprises a left special switch and a right special switch, takes this manual operation of responding device in response to this left side and/or right special switch.
23. a system described in the claim 22 is characterised in that response unit only according to being contained within the switch data that sends among the thing, only in response to a manual operation of a left side and/or right special switch.
24. a system described in the claim 23 is characterised in that data collection module comprises a left indicator light and right indicating lamp that is ordered about according to above-mentioned switch.
25. a system described in above any one claim is characterised in that data collection module further comprises a print apparatus.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 95194709 CN1155952A (en) | 1994-06-21 | 1995-06-21 | System for collecting data concerning received transmitted material |
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| GB9412440.1 | 1994-06-21 | ||
| CN 95194709 CN1155952A (en) | 1994-06-21 | 1995-06-21 | System for collecting data concerning received transmitted material |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN1155952A true CN1155952A (en) | 1997-07-30 |
Family
ID=5082813
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 95194709 Pending CN1155952A (en) | 1994-06-21 | 1995-06-21 | System for collecting data concerning received transmitted material |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN1155952A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105808755A (en) * | 2007-06-27 | 2016-07-27 | 西门子公司 | Method and apparatus for encoding and decoding multimedia data |
-
1995
- 1995-06-21 CN CN 95194709 patent/CN1155952A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105808755A (en) * | 2007-06-27 | 2016-07-27 | 西门子公司 | Method and apparatus for encoding and decoding multimedia data |
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