CN115311018A - Business system for sharing advertisements and movies - Google Patents
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- CN115311018A CN115311018A CN202210990459.5A CN202210990459A CN115311018A CN 115311018 A CN115311018 A CN 115311018A CN 202210990459 A CN202210990459 A CN 202210990459A CN 115311018 A CN115311018 A CN 115311018A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention relates to the technical field of business modes, in particular to a business system for sharing advertisements and movies, which comprises a sharing cloud end, a user mobile end and a sharing movie playing screen, wherein the sharing cloud end is connected with the user mobile end through a network; the user mobile terminal is used for the user to register an account number to the sharing cloud terminal by using the basic information; the sharing cloud end pushes commercial advertisements to the sharing movie playing screen, whether the user watches the commercial advertisements through the sharing movie playing screen is verified in real time in the commercial advertisement pushing process, and payment is issued to an account registered by the user under the condition that the commercial advertisements pass the verification; the sharing cloud terminal pushes the commercial film after pushing the commercial advertisement to the sharing film playing screen, and synchronously plays the sound effect of the commercial film to the user through the user mobile terminal after confirming that the user pays the film watching expense through the user mobile terminal. The mode of obtaining payment for viewing the commercial stimulates the public to view the commercial, and the payment obtained for viewing the commercial can be used to pay a viewing fee while stimulating the public to view the commercial movie.
Description
Technical Field
The present invention relates to the technical field of business models, and in particular to a business system for sharing advertisements and movies.
Background
Commercial advertisement is a commercial means for merchants to publicize their own goods to the public in the general society, but the commercial advertisement cost in the early period restricts the advertising behavior of the merchants, and meanwhile, the commercial advertisement has limited attraction to the public, and the public going to the advertisement, escaping the advertisement and refusing the advertisement become a normal state, so that the commercial advertisement effect is not expected.
Meanwhile, commercial movies are one of the audio and video entertainment modes favored by the public, but the newly-shown commercial movies are generally required to be watched in movie theaters, the ticket price and the movie watching convenience of the movie theaters are not accepted by all the public, and the enthusiasm of most public movie watching is eliminated. Based on this, the present application proposes a business model for sharing advertisements and movies to increase the enthusiasm of the public for viewing the commercials and the commercial movies.
Disclosure of Invention
In view of the above, embodiments of the present invention provide a business system for sharing advertisements and movies.
In one aspect of the implementation of the invention, a business system for sharing advertisements and movies is provided, which comprises a sharing cloud, a user mobile terminal and a sharing movie playing screen arranged in a public area, wherein the sharing cloud is respectively in communication connection with the user mobile terminal and the sharing movie playing screen;
the user mobile terminal is used for the user to register an account number to the sharing cloud terminal by using the self basic information;
the sharing cloud is used for pushing commercial advertisements to the sharing movie playing screen, verifying whether the user watches the pushed commercial advertisements through the sharing movie playing screen in real time in the commercial advertisement pushing process, and issuing rewards to an account registered by the user under the condition that the verification is passed;
the sharing cloud terminal pushes the commercial film after pushing the commercial advertisement to the sharing film playing screen, and synchronously plays the sound effect of the commercial film to the user through the user mobile terminal after confirming that the user pays the film watching expense through the user mobile terminal.
Compared with the prior art, the invention has the beneficial effects that: the mode of obtaining payment for viewing the commercial stimulates the public to view the commercial, and the payment obtained for viewing the commercial can be used to pay viewing fees so that the public spends little or no money viewing the commercial movie, stimulating the public to view the commercial movie.
Optionally, the commercial system further includes a shared advertisement broadcasting controller and a user television, the shared advertisement broadcasting controller is respectively in communication connection with the shared cloud and the user television, and the shared advertisement broadcasting controller is bound with an account registered by the user;
after confirming that the user pays the film watching expense through the user mobile terminal, the sharing cloud terminal increases the watching time of the user watching commercial advertisements through the user television so as to obtain reward;
the sharing cloud end pushes commercial advertisements to the user television through the sharing advertisement playing control machine, verifies whether the user watches the pushed commercial advertisements through the user television in real time in the commercial advertisement pushing process, and sends out rewards to the account registered by the user under the condition that the verification is passed.
The public can also get paid when watching commercial advertisement at home, and the public can get more watching commercial advertisement after paying for watching the film so as to get more paid watching time, thus getting more paid, namely, through the united model of paying for watching advertisement outdoors, paying for watching the film outdoors for increasing time, paying for watching advertisement indoors, further stimulating the public to watch commercial advertisement and commercial film.
The business system also comprises a network camera arranged near the shared movie playing screen, and the network camera is in communication connection with the shared cloud; accordingly, the process of verifying in real time whether the user views the pushed commercial advertisement through the shared movie playback screen includes:
the method comprises the steps that a network camera collects video pictures containing users in real time and uploads the video pictures to a sharing cloud, the sharing cloud carries out user identification based on a face detection algorithm after receiving the video pictures, meanwhile, whether the sight of the users is concentrated on a shared movie playing screen is detected based on a sight detection algorithm, and the fact that the users watch pushed commercial advertisements is determined after the time length that the sight of the users is concentrated on the shared movie playing screen reaches the preset time length.
Optionally, the process of verifying in real time whether the user views the pushed commercial advertisement through the user television comprises:
in the commercial advertisement pushing process, prompting a user to shoot a face image through a user moving end at intervals of preset time, prompting the user to shoot an advertisement picture of the commercial advertisement played in a television of a current user through the user moving end after receiving the face image uploaded by the user through the user moving end, performing user identity verification and verifying whether the advertisement picture belongs to the commercial advertisement played currently by utilizing the face image after receiving the advertisement picture, and determining that the user watches the pushed commercial advertisement through the television of the user through verification.
Optionally, in the process of pushing the commercial advertisement to the shared movie playing screen and the user television by the sharing cloud, displaying the two-dimensional code for purchasing the corresponding commodity at a predetermined position in a picture included in the commercial advertisement; and after the user is determined to purchase the corresponding commodity through the two-dimensional code, when the user is determined to watch the commercial advertisement of the corresponding commodity again, the payment issued to the account registered by the user is increased.
Optionally, in the process of pushing the commercial to the shared movie playing screen and the user television by the sharing cloud, prompt information for prompting the user that the user can obtain a reward for watching the commercial is displayed at a predetermined position in a picture included in the commercial.
Optionally, the sharing cloud constructs a user portrait through basic information of the user, and pushes a commercial meeting the user preference to the user television through the shared advertisement player control machine based on the user portrait.
Optionally, before the shared cloud pushes the commercial advertisement to the shared movie playing screen, the shared cloud pushes current news to the shared movie playing screen, verifies in real time whether the user watches the pushed current news through the shared movie playing screen in the current news pushing process, and issues a reward to an account registered by the user under the condition that the verification is passed.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the invention and together with the description serve to explain the principle of the invention. In the drawings:
fig. 1 is a schematic architecture diagram of a business system for sharing advertisements and movies according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the following embodiments and accompanying drawings. The exemplary embodiments and descriptions of the present invention are provided to explain the present invention, but not to limit the present invention.
Referring to fig. 1, a business system for sharing advertisements and movies provided by the embodiment of the present invention includes a sharing cloud, a user mobile terminal, and a shared movie playing screen disposed in a public area, where the sharing cloud is in communication connection with the user mobile terminal and the shared movie playing screen, respectively;
the user mobile terminal is used for the user to register an account number to the sharing cloud terminal by using the self basic information;
the sharing cloud is used for pushing commercial advertisements to the sharing movie playing screen, verifying whether the user watches the pushed commercial advertisements through the sharing movie playing screen in real time in the commercial advertisement pushing process, and issuing rewards to an account registered by the user under the condition that the verification is passed;
and the sharing cloud terminal pushes the commercial movie after pushing the commercial advertisement to the sharing movie playing screen, and synchronously plays the sound effect of the commercial movie to the user through the user mobile terminal after confirming that the user pays the movie watching expense through the user mobile terminal.
In implementation, the public area may include areas such as communities, parks, stations, etc.; the basic information can include information such as name, age, sex, hobbies and the like, and the user mobile terminal can be a mobile phone, a tablet computer and the like; when the account is registered, the unique registration can be carried out by combining the basic information of the user with the identification code IMEI of the mobile terminal equipment of the user, so as to realize the binding registration of the user and the mobile terminal of the user; verifying whether the user watches the commercial advertisement or not can be verified once at a certain time interval, and the user is paid after the verification is passed; for example, 0.1 yuan is given after the verification passes once per minute; the sound effect of the commercial movie played to the user synchronously through the user mobile terminal can adopt a frequency modulation broadcasting mode, which is not described in detail herein for mature technology.
The verification means can adopt an interaction mode with the user for verification, for example, a two-dimensional code is displayed at a preset position in a commercial advertisement picture at fixed time, and the user uses a user mobile terminal to scan the two-dimensional code for verification; in addition, the two-dimensional code can be displayed, meanwhile, the problems related to commercial advertisements can be displayed, and a user can scan the two-dimensional code by using a user mobile terminal and input an answer to answer the two-dimensional code correctly to give a reward; in addition, the verification mode can also adopt an information acquisition verification mode, for example, the verification is completed through a network camera arranged near the shared movie playing screen, specifically, the network camera is in communication connection with the shared cloud, the network camera acquires a video picture containing a user in real time and uploads the video picture to the shared cloud, the shared cloud performs user identification based on a face detection algorithm after receiving the video picture, meanwhile, whether the sight of the user is concentrated on the shared movie playing screen is detected based on a sight detection algorithm, and after the time that the sight of the user is concentrated on the shared movie playing screen reaches a preset time, it is determined that the user watches the pushed commercial advertisement; the verification method does not need to be operated by a user, and only needs to keep watching the commercial advertisement.
In one implementation mode, the commercial system further comprises a shared advertisement broadcasting control machine and a user television, wherein the shared advertisement broadcasting control machine is respectively in communication connection with a shared cloud and the user television, and the shared advertisement broadcasting control machine, namely a television set top box, is bound with an account registered by a user;
after confirming that the user pays the film watching expense through the user mobile terminal, the sharing cloud end increases the watching time of the user watching commercial advertisements through the user television so as to obtain payment;
the sharing cloud end pushes the commercial advertisement to the user television through the sharing advertisement playing control machine, verifies whether the user watches the pushed commercial advertisement through the user television in real time in the commercial advertisement pushing process, and sends a reward to the account registered by the user under the condition that the verification is passed.
In the scheme, the user can also obtain the reward when watching the commercial advertisement at home, and the user can obtain more watching commercial advertisement after watching the movie at home so as to obtain the watching time of the reward, for example, the basic time for watching the commercial advertisement at home to obtain the reward is 20 minutes, and the basic time can be increased to 30 minutes after the user watches the movie at the expense, so as to obtain more reward, namely, the joint mode of paying by watching the advertisement outdoors, paying the watching movie outdoors and increasing the time and paying the advertisement indoors is adopted, so that the public is further stimulated to watch the commercial advertisement and the commercial movie.
In order to guarantee the privacy of the user, an interactive mode can be adopted for the verification mode of watching commercial advertisements at home, namely, a two-dimensional code is displayed at a preset position in the commercial advertisement picture mentioned in the content, and the user uses a user mobile terminal to scan the two-dimensional code for verification;
in addition, in order to prevent a situation that one person operates a plurality of user mobile terminals to complete verification, a home verification mode can be adopted in the commercial advertisement pushing process, the user is prompted to shoot a face image through the user mobile terminal at intervals of preset duration, only the face is captured without involving other contents to protect the privacy of the user, after the face image uploaded by the user through the user mobile terminal is received, the user is prompted to shoot an advertisement picture of the commercial advertisement played in a television of the current user through the user mobile terminal, after the advertisement picture is received, user identity verification is carried out by using the face image, whether the advertisement picture belongs to the commercial advertisement played currently is verified, and the verification is carried out by determining that the user watches the pushed commercial advertisement through the television of the user.
In the implementation, the ultimate purpose of stimulating the public to watch the commercial advertisement is to stimulate the public to buy related products, and in order to facilitate the user to buy the commodity, in the process that the shared cloud pushes the commercial advertisement to the shared movie playing screen and the user television, the two-dimensional code for buying the corresponding commodity can be displayed at a preset position in a picture contained in the commercial advertisement, and the user can finish the purchase by scanning the two-dimensional code; in addition, in order to stimulate the user to purchase goods through the commercial system, after the user is determined to purchase corresponding goods through the two-dimensional code displayed in the commercial, when the user is determined to watch the commercial of the corresponding goods again, the payment issued to the account registered by the user is increased; for example, the reward obtained when the user does not purchase the corresponding commodity is 0.1 yuan per minute, the reward can be increased to 0.5 yuan per minute when the user watches the commercial advertisement of the corresponding commodity again after purchasing the corresponding commodity, certainly, the increase degree of the reward can be determined according to the value of the commodity, the higher the value of the purchased commodity is, the larger the corresponding reward increase amplitude is, and therefore the user is stimulated to purchase the corresponding commodity through the commercial system.
In one implementation mode, in the process that the sharing cloud end pushes the commercial advertisement to the sharing movie playing screen and the user television, prompt information used for prompting the user that the user can obtain a reward when watching the commercial advertisement is displayed at a preset position in a picture contained in the commercial advertisement, for example, the user is prompted that the user can obtain 0.1 yuan per minute when watching the commercial advertisement, so that the user can obtain the reward when watching the commercial advertisement more intuitively and cognizes, and the enthusiasm of the user is stimulated.
In one implementation mode, in order to push commercial advertisements which accord with user preferences and purchasing power, a sharing cloud can construct a user portrait through basic information of a user, and push commercial advertisements to a user television through a sharing advertisement player based on the user portrait; and may record consumer records of the user to continuously refine the user representation.
In one implementation mode, in order to stimulate a user to actively know local current news, the sharing cloud can push the current news to the shared movie playing screen before pushing commercial advertisements to the shared movie playing screen, verify whether the user watches the pushed current news through the shared movie playing screen in real time in the current news pushing process, and release a reward to an account registered by the user under the condition that the verification is passed; for example, when 10 minutes of current news are pushed first and then 30 minutes of commercial advertisements are pushed, the user can obtain the reward in the process of watching the current news and the commercial advertisements, and the obtained reward can cover the film watching cost of the commercial movies pushed later.
According to the technical scheme, the mode of obtaining the reward by watching the commercial advertisement stimulates the public to watch the commercial advertisement, and the reward obtained by watching the commercial advertisement can be used for paying the film watching cost, so that the public can watch the commercial film with little or no money, and the public is stimulated to watch the commercial film; the joint mode of paying for watching the advertisement outdoors, paying for watching the film outdoors for a long time and paying for watching the advertisement indoors is adopted, and the public is stimulated to watch commercial advertisements and commercial films.
The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention shall fall within the protection scope of the present invention.
Claims (8)
1. A business system for sharing advertisements and movies is characterized by comprising a sharing cloud, a user mobile terminal and a sharing movie playing screen arranged in a public area, wherein the sharing cloud is respectively in communication connection with the user mobile terminal and the sharing movie playing screen;
the user mobile terminal is used for the user to register an account number to the sharing cloud terminal by using the self basic information;
the sharing cloud is used for pushing commercial advertisements to the sharing movie playing screen, verifying whether the user watches the pushed commercial advertisements through the sharing movie playing screen in real time in the commercial advertisement pushing process, and issuing rewards to an account registered by the user under the condition that the verification is passed;
the sharing cloud terminal pushes the commercial film after pushing the commercial advertisement to the sharing film playing screen, and synchronously plays the sound effect of the commercial film to the user through the user mobile terminal after confirming that the user pays the film watching expense through the user mobile terminal.
2. The commerce system for sharing advertisements and movies of claim 1, wherein the commerce system further comprises a shared advertisement cast controller and a user television, the shared advertisement cast controller is respectively connected with the shared cloud and the user television in a communication manner, and the shared advertisement cast controller is bound with an account registered by the user;
after confirming that the user pays the film watching expense through the user mobile terminal, the sharing cloud terminal increases the watching time of the user watching commercial advertisements through the user television so as to obtain reward;
the sharing cloud end pushes commercial advertisements to the user television through the sharing advertisement playing control machine, verifies whether the user watches the pushed commercial advertisements through the user television in real time in the commercial advertisement pushing process, and sends out rewards to the account registered by the user under the condition that the verification is passed.
3. The commerce system for sharing advertisements and movies of claim 1, wherein the commerce system further comprises a webcam disposed near the shared movie playback screen, the webcam being communicatively connected to the shared cloud; accordingly, the process of verifying in real time whether the user views the pushed commercial through the shared movie playback screen includes:
the network camera collects video pictures containing users in real time and uploads the video pictures to the sharing cloud, the sharing cloud identifies the users based on a face detection algorithm after receiving the video pictures, meanwhile, whether the sight of the users is concentrated on a shared movie playing screen is detected based on a sight detection algorithm, and the fact that the users watch the pushed commercial advertisements is determined after the time that the sight of the users is concentrated on the shared movie playing screen reaches a preset time.
4. The commerce system for sharing advertisements and movies of claim 2 wherein the process of verifying in real time whether the user views the pushed commercial via the user's television includes:
in the commercial advertisement pushing process, prompting a user to shoot a face image through a user moving end at intervals of preset time, prompting the user to shoot an advertisement picture of the commercial advertisement played in a television of a current user through the user moving end after receiving the face image uploaded by the user through the user moving end, performing user identity verification and verifying whether the advertisement picture belongs to the commercial advertisement played currently by utilizing the face image after receiving the advertisement picture, and determining that the user watches the pushed commercial advertisement through the television of the user through verification.
5. The commerce system for sharing advertisements and movies of claim 2 wherein the sharing cloud displays a two-dimensional code for purchasing a corresponding product at a predetermined position in a screen included in the commercial in the process of pushing the commercial to the sharing movie playing screen and the user television; and after the user is confirmed to purchase the corresponding commodity through the two-dimensional code, when the user is confirmed to watch the commercial advertisement of the corresponding commodity again, the reward issued to the account registered by the user is increased.
6. The commerce system for sharing advertisements and movies of claim 2 wherein the sharing cloud displays a prompt message at a predetermined location in a frame included in the commercial advertisement to prompt the user that the user can be compensated for viewing the commercial advertisement during the process of pushing the commercial advertisement to the sharing movie playback screen and the user's television.
7. The commerce system for sharing advertisements and movies of claim 2, wherein the sharing cloud constructs a user representation from the user's basic information and pushes commercials that meet the user's preferences to the user's television via the shared advertisement cast based on the user representation.
8. The commerce system for shared advertisements and movies as claimed in claim 1, wherein the shared cloud pushes current news to the shared movie playing screen before pushing the commercial advertisement to the shared movie playing screen, verifies whether the user views the pushed current news through the shared movie playing screen in real time during the current news pushing process, and issues a reward to the account registered by the user if the verification is passed.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202210990459.5A CN115311018A (en) | 2022-08-18 | 2022-08-18 | Business system for sharing advertisements and movies |
| PCT/CN2022/125891 WO2024036738A1 (en) | 2022-08-18 | 2022-10-18 | Commercial system for sharing advertisements and movies |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202210990459.5A CN115311018A (en) | 2022-08-18 | 2022-08-18 | Business system for sharing advertisements and movies |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN115311018A true CN115311018A (en) | 2022-11-08 |
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ID=83863647
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202210990459.5A Pending CN115311018A (en) | 2022-08-18 | 2022-08-18 | Business system for sharing advertisements and movies |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN115311018A (en) |
| WO (1) | WO2024036738A1 (en) |
Family Cites Families (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8990303B2 (en) * | 2013-01-31 | 2015-03-24 | Paramount Pictures Corporation | System and method for interactive remote movie watching, scheduling, and social connection |
| CN107481061A (en) * | 2017-08-18 | 2017-12-15 | 首媒科技（北京）有限公司 | Vehicle shared system and method |
| CN109034859A (en) * | 2018-05-28 | 2018-12-18 | 肖年盛 | A kind of method for running and system of reciprocal formula multi-functional commercial transmitting advertisement information |
| CN110070401A (en) * | 2019-04-30 | 2019-07-30 | 唐伯春 | A kind of advertisement dispensing management method and its system to user charges |
| CN111526419A (en) * | 2020-04-29 | 2020-08-11 | 四川虹美智能科技有限公司 | Vending machine advertisement recommendation method |
| CN112561563A (en) * | 2020-11-24 | 2021-03-26 | 福州芸鼎互链信息科技有限公司 | Business method for realizing value transfer through information interaction access control |
| CN113793176A (en) * | 2021-09-07 | 2021-12-14 | 上海梯之星信息科技有限公司 | Advertisement pushing method, device, system and equipment |
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2022
- 2022-08-18 CN CN202210990459.5A patent/CN115311018A/en active Pending
- 2022-10-18 WO PCT/CN2022/125891 patent/WO2024036738A1/en unknown
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| Publication number | Publication date |
|---|---|
| WO2024036738A1 (en) | 2024-02-22 |
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