CN115243090B - Cultural platform based on mobile interconnection - Google Patents

Cultural platform based on mobile interconnection Download PDF

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CN115243090B
CN115243090B CN202210336103.XA CN202210336103A CN115243090B CN 115243090 B CN115243090 B CN 115243090B CN 202210336103 A CN202210336103 A CN 202210336103A CN 115243090 B CN115243090 B CN 115243090B
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CN115243090A (en
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左楠
何传柱
葛菲
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Anhui Xinhua Media Co ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/955Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9558Details of hyperlinks; Management of linked annotations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services
    • G06Q50/26Government or public services
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815Electronic shopping
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4782Web browsing, e.g. WebTV
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Finance (AREA)
  • General Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Data Mining & Analysis (AREA)
  • Development Economics (AREA)
  • Economics (AREA)
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  • General Engineering & Computer Science (AREA)
  • Tourism & Hospitality (AREA)
  • Educational Administration (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

The invention relates to a cultural platform based on mobile internet, which comprises a user registration module, a user information encryption database, a user information matching and retrieving module, a content extraction module, a content judgment module, a link transmission module, a cultural platform online store, a mobile terminal server and a cultural platform client. The invention guides the short video website users to the online shops of the cultural platform, consumes the short video website users at the online shops of the cultural platform, can finally drive the development of the regional characteristic culture industry, promotes the local characteristic culture economic development, can solve the employment of objects, improves the income of the objects, and finally achieves the purposes of supporting substances, supporting spirit, supporting intelligence and supporting culture.

Description

Cultural platform based on mobile interconnection
Technical Field
The invention relates to a cultural platform based on mobile interconnection, and belongs to the technical field of mobile Internet.
Background
The maturation of the mobile internet technology brings about a drainage effect which is invisible; however, the mobile interconnection technology generally needs to use a mobile client, and the cost of the mobile client is low, which often directly restricts the application of the mobile interconnection in the cultural field. Therefore, how to apply the mobile interconnection technology to the cultural field is a difficulty, and based on this, the present invention is proposed.
Disclosure of Invention
Aiming at the defects existing in the prior art, the invention provides a cultural platform based on mobile interconnection, which has the following specific technical scheme:
a cultural platform based on mobile interconnection comprises a user registration module, a user information encryption database, a user information matching and retrieving module, a content extracting module for extracting specific content of a short video website, a content judging module, a link transmitting module, a cultural platform online store, a mobile terminal server and a cultural platform client.
As an improvement of the above technical solution, the user information encryption database stores user information forwarded from the short video platform operation company in advance, the user information includes a user unique identifier, and after the user fills in and submits information necessary for registration on line through the user registration module of the cultural platform, the user information matching and searching module searches and matches the submitted information necessary for registration with the user information stored in the user information encryption database;
after successful matching, the user registered in the cultural platform client and the user registered in the short video website are judged to be common users, and meanwhile, a link is constructed between the cultural platform client and the short video website through the mobile terminal server;
extracting the playing content of the short video website by a content extraction module, judging the extracted content by a content judgment module,
when the extracted content accords with the preset value, the extracted content is specific content;
triggering a preset link by specific content, and transmitting the preset link to a corresponding short video website designated area through a link transmitting module;
after clicking on the links displayed in the designated area of the short video website, the common user enters the online store of the cultural platform, and performs interesting behaviors in the specific content area of the online store of the cultural platform.
As an improvement of the above technical solution, the interesting behavior includes browsing information, listening to audio, watching video or live broadcasting, and ordering consumption.
As an improvement of the technical proposal, the content extraction module extracts the playing content of the short video website, the content obtained by extracting the playing content of the short video website is the initial content, the content judgment module judges the initial content,
when the initial content is judged to be a plurality of words, videos, images and audios, priority ranking is carried out, the priority level corresponding to the initial content when the initial content is words is a first priority, the priority level corresponding to the initial content when the initial content is videos is a second priority, the priority level corresponding to the initial content when the initial content is images is a third priority, the priority level corresponding to the initial content when the initial content is audios is a fourth priority,
the priority degree of the first priority is greater than that of the third priority, the priority degree of the third priority is greater than or equal to that of the second priority, and the priority degree of the second priority is greater than that of the fourth priority;
the judgment result corresponding to the prior priority level is X1, and is inferior to the judgment result corresponding to the prior priority level by Y1; when X1 and Y1 are not matched, the judgment result corresponding to the prior priority level is Xn, the judgment result corresponding to the prior priority level is Yn, n is the number of times of adjusting the preset value, and the behavior of adjusting the preset value is stopped when Xn is matched with Yn.
As an improvement of the above technical solution, if n is greater than a preset threshold, performing a behavioral intervention including one of replacing the initial content and manually judging.
As an improvement of the technical scheme, the unique user identification comprises a mobile phone number and an identity card number of the user.
The invention has the beneficial effects that:
according to the invention, short video website users with a large number of users are guided to the online store of the cultural platform, so that potential customers can further know the regional characteristic culture, on one hand, the regional characteristic culture can be popularized to more masses, on the other hand, the regional characteristic culture can be spread faster and better, the interest of the potential customers is further deepened, and the potential customers are further developed into consumption customers, and consume the consumption customers in the online store of the cultural platform, so that the regional characteristic culture industry development can be driven, the local characteristic culture economic development is promoted, meanwhile, the employment of objects can be solved, the income of the objects is improved, and the purposes of supporting materials, supporting spirit, supporting intelligence and supporting culture are finally achieved.
Detailed Description
The present invention will be described in further detail with reference to the following examples in order to make the objects, technical solutions and advantages of the present invention more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the invention.
Example 1
The cultural platform based on mobile interconnection comprises a user registration module, a user information encryption database, a user information matching and retrieving module, a content extracting module for extracting specific content of a short video website, a content judging module, a link transmitting module, a cultural platform online store, a mobile terminal server and a cultural platform client.
The cultural platform online store comprises a cultural platform client, a user registration module, a user information matching and retrieving module, a content extracting module for extracting specific content of a short video website, a content judging module, a link transmitting module and a cultural platform online store.
The short video website may be a mature short video website or corresponding client (app) on the market, for example: the flow of the short video websites is utilized to conduct drainage, so that the exposure of the cultural platform based on mobile interconnection is improved, the popularization difficulty is reduced, and the cultural purpose is promoted to the greatest extent.
The cultural platform client is used as a client developed on a mobile terminal, and aims to perform data transmission and interaction based on the properties of a short video website, preferably by adopting the mobile terminal and based on mobile interconnection.
Example 2
The specific workflow or principle of the cultural platform based on mobile interconnection is as follows:
s1, through user information forwarded from a short video platform operation company, the user information comprises a user unique identifier, wherein the user unique identifier comprises a mobile phone number and an identity card number of a user; preferably a mobile phone number. And encrypting the forwarded user information by adopting an encryption module, thereby preventing the user information from being leaked.
S2, after the user fills in and submits the information necessary for registration on line through a user registration module of the cultural platform, a user information matching and searching module searches and matches the submitted information necessary for registration with the user information stored in a user information encryption database; by the method, the user registered in the cultural platform and the user registered in the short video website can be effectively matched, so that common users can be rapidly screened out; and after the matching is successful, the user registered in the cultural platform client and the user registered in the short video website are judged to be common users. The method and the system can screen a large number of common users easily by means of screening a large number of users registered by the existing short video website.
Based on the large number of co-users in the part, the method is very successful as long as a part is successfully guided to the online store of the cultural platform.
S3, constructing a link between the cultural platform client and the short video website through the mobile terminal server; extracting the playing content of the short video website by a content extraction module, judging the extracted content by a content judgment module,
when the extracted content accords with the preset value, the extracted content is specific content;
triggering a preset link by specific content, and transmitting the preset link to a corresponding short video website designated area through a link transmitting module;
after clicking on the links displayed in the designated area of the short video website, the common user enters the online store of the cultural platform, and performs interesting behaviors in the specific content area of the online store of the cultural platform. Wherein the interesting behavior comprises browsing information, listening to audio, watching video or live broadcast, and ordering consumption.
Example 3
Application scene demonstration is performed for S3 in embodiment 2:
when a user plays entertainment on a short video website, the content extraction module can easily extract the short video containing significant content of the Anhui Huangshan through the content watched on the short video website, such as a travel propaganda film of the Anhui Huangshan or corresponding type of short video containing significant content of the Anhui Huangshan, for example, the contour of the Anhui Huangshan in an image is matched with the contour data of the Huangshan in a database, or the Huangshan characters are extracted, the extracted content is judged through the content judgment module,
when the extracted content accords with a preset value (such as a text or the profile data of 'Huangshan' in a database), the extracted content is specific content (Anhui Huangshan);
triggering a preset link by specific content (Anhui Huangshan), and transmitting the preset link to a corresponding short video website designated area through a link transmitting module; that is, a preset link containing text introduction, website and the like appears suddenly in the process of watching a short video by a user; at this time, the user can read the text introduction, understand that the preset link is used for cultural popularization, and the user can select and click to enter the online store of the cultural platform, and browse information, listen to audio, watch video or live broadcast and order and consume in the specific content area 'Anhui province cultural area module' of the online store of the cultural platform.
By means of the method, drainage can be conducted from the short video website to the greatest extent, and therefore more users can throw cultural facilities.
The culture platform network stores can classify corresponding modules according to geographic positions, and establish text information, audio, video or live broadcast with corresponding culture characteristics and local culture characteristic products (including guiding users to travel locally and the like).
Example 4
Extracting the playing content of the short video website by a content extraction module, taking the content obtained by extracting the playing content of the short video website as initial content, judging the extracted content (initial content) by a content judgment module,
when the extracted content is judged to be a plurality of words, videos, images and audios, priority ranking is carried out, the priority corresponding to the extracted content when the extracted content is words is a first priority, the priority corresponding to the extracted content when the extracted content is videos is a second priority, the priority corresponding to the extracted content when the extracted content is images is a third priority, the priority corresponding to the extracted content when the extracted content is audios is a fourth priority,
the priority degree of the first priority is greater than that of the third priority, the priority degree of the third priority is greater than or equal to that of the second priority, and the priority degree of the second priority is greater than that of the fourth priority;
the judgment result corresponding to the prior priority level (such as the first priority level) is X1, and is inferior to the judgment result corresponding to the prior priority level (such as the second priority level) which is Y1; when X1 and Y1 are not matched, the judgment result corresponding to the prior priority level is Xn, which is next to the judgment result corresponding to the prior priority level is Yn, and n is the number of times of adjusting the preset value until Xn is matched with Yn, and the behavior of adjusting the preset value is stopped; however, if n is greater than a preset threshold, behavioral intervention including replacement of the initial content, manual judgment, etc. is performed.
When the content judgment module judges the extracted content, a similarity algorithm can be adopted, wherein the principle of the similarity algorithm is that an initial sample (initial content) is compared with a standard sample stored in advance, and when the similarity is larger than a specific threshold value, the judgment result is the same.
In the embodiment, the short video website users with a large number of users are guided to the online store with the cultural platform; because the users of the original short video website watch the short videos with local cultural features, the users can have a certain interest in local cultural features, and the potential customers are led to the online stores of the cultural platform which are specially designed, so that the potential customers can further know the regional characteristic cultures, on the one hand, the local characteristic cultures can be popularized to more masses with the corresponding local cultural features, on the other hand, the regional characteristic cultures can be spread faster and better, the interests of the potential customers are further deepened, the potential customers are further developed into consumption customers, the consumption customers consume the local characteristic cultures in the online stores of the cultural platform, the development of local characteristic culture economic development is promoted, meanwhile, the employment of objects can be solved, and the purposes of supporting materials, supporting spirit, supporting intelligence and supporting culture are finally achieved.
The foregoing description of the preferred embodiments of the invention is not intended to be limiting, but rather is intended to cover all modifications, equivalents, and alternatives falling within the spirit and principles of the invention.

Claims (5)

1. A cultural platform based on mobile interconnection is characterized in that: the system comprises a user registration module of a cultural platform, a user information encryption database, a user information matching and retrieving module, a content extracting module for extracting specific content of a short video website, a content judging module, a link transmitting module, a cultural platform online store, a mobile terminal server and a cultural platform client;
the user information encryption database stores user information forwarded from a short video platform operation company in advance, the user information comprises a user unique identifier, and after a user fills in and submits information necessary for registration on line through a user registration module of a cultural platform, a user information matching and searching module searches and matches the submitted information necessary for registration with the user information stored in the user information encryption database;
after successful matching, the user registered in the cultural platform client and the user registered in the short video website are judged to be common users, and meanwhile, a link is constructed between the cultural platform client and the short video website through the mobile terminal server;
extracting the playing content of the short video website by a content extraction module, judging the extracted content by a content judgment module,
when the extracted content accords with the preset value, the extracted content is specific content;
triggering a preset link by specific content, and transmitting the preset link to a corresponding short video website designated area through a link transmitting module;
after clicking on the links displayed in the designated area of the short video website, the common user enters the online store of the cultural platform, and performs interesting behaviors in the specific content area of the online store of the cultural platform.
2. The mobile internet-based cultural platform as defined in claim 1, wherein: the interesting behavior includes browsing information, listening to audio, watching video or live, ordering consumption.
3. The mobile internet-based cultural platform as defined in claim 1, wherein: extracting the playing content of the short video website by a content extraction module, taking the content obtained by extracting the playing content of the short video website as initial content, judging the initial content by a content judgment module,
when the initial content is judged to be a plurality of words, videos, images and audios, priority ranking is carried out, the priority level corresponding to the initial content when the initial content is words is a first priority, the priority level corresponding to the initial content when the initial content is videos is a second priority, the priority level corresponding to the initial content when the initial content is images is a third priority, the priority level corresponding to the initial content when the initial content is audios is a fourth priority,
the priority degree of the first priority is greater than that of the third priority, the priority degree of the third priority is greater than or equal to that of the second priority, and the priority degree of the second priority is greater than that of the fourth priority;
the judgment result corresponding to the prior priority level is X1, and is inferior to the judgment result corresponding to the prior priority level by Y1; when X1 and Y1 are not matched, the judgment result corresponding to the prior priority level is Xn, the judgment result corresponding to the prior priority level is Yn, n is the number of times of adjusting the preset value, and the behavior of adjusting the preset value is stopped when Xn is matched with Yn.
4. A mobile internet-based cultural platform as claimed in claim 3, wherein: and if n is greater than a preset threshold, performing behavior intervention, wherein the behavior intervention comprises one of replacing initial content and manually judging.
5. The mobile internet-based cultural platform as defined in claim 1, wherein: the unique user identifier comprises a mobile phone number and an identity card number of the user.
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