CN115222450A - Automatic advertisement delivery management system - Google Patents
Automatic advertisement delivery management system Download PDFInfo
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- CN115222450A CN115222450A CN202210845336.2A CN202210845336A CN115222450A CN 115222450 A CN115222450 A CN 115222450A CN 202210845336 A CN202210845336 A CN 202210845336A CN 115222450 A CN115222450 A CN 115222450A
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- G06Q30/0242—Determining effectiveness of advertisements
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Abstract
The invention relates to the technical field of advertisement putting, and discloses an automatic advertisement putting management system which comprises a batch advertisement putting shifting block, an intelligent hosting module and a multi-dimensional data analysis and automatic pushing module, wherein the batch advertisement putting module can be used for carrying out batch operation and time-sharing budget adjustment, and the intelligent hosting module comprises intelligent budget adjustment, advertisement clearing, intelligent bid adjustment, real-time early warning and multi-dimensional notification. This automatic management system that puts in of advertisement, through being provided with batch advertisement delivery module, intelligence trusteeship module and multidimensional data analysis and automatic propelling movement module, let the delivery flow of advertisement delivery on some mainstream advertisement platforms realize the datumization, automatic and intelligent improvement upgrading, not only can release advertisement optimization operation personnel's latent energy, show the real efficiency of operation that improves advertisement delivery, a large amount of artificial time has also been practiced thrift, let optimization personnel can put into more energy and go to the promotion aspect of advertisement intention and effect.
Description
Technical Field
The invention relates to the technical field of advertisement putting, in particular to an automatic advertisement putting management system.
Background
The automatic advertisement has the functions of accumulating data, screening better keywords, preparing for later-stage artificial advertisement and providing reference for later-stage product selection through long-term advertisement data.
In the current work, many optimizers often need to spend more time on repeatedly building a delivery model, repeatedly uploading original materials and filling different types of work reports, meanwhile, data information needs to be aggregated by themselves, accounts are continuously switched, the delivery work of advertisements is abnormally complicated to operate, the running conditions of all accounts cannot be monitored and operated in real time during delivery, the delivery efficiency of the advertisements is low, and therefore an automatic advertisement delivery management system is provided.
Disclosure of Invention
Technical problem to be solved
Aiming at the defects of the prior art, the invention provides an automatic advertisement delivery management system, which has the advantages of solving various complex problems in the advertisement delivery process, reducing the time length of manual operation of an optimizer, improving the operation efficiency, enabling the advertisement delivery to be more intelligent and automatic and the like, and solving the problems in the background art.
(II) technical scheme
The invention provides the following technical scheme: an automatic advertisement putting management system comprises a batch advertisement putting shifting block, an intelligent hosting module and a multi-dimensional data analysis and automatic pushing module, wherein the batch advertisement putting module can be used for carrying out batch operation and time-sharing budget adjustment, the intelligent hosting module comprises an intelligent budget adjustment module, an advertisement cleaning module, an intelligent adjustment bid price, a real-time early warning module and a multi-dimensional notification module, and the multi-dimensional data analysis and automatic pushing module comprises data analysis, an automatic pushing time report module, an intelligent analysis module and a data asset module.
Preferably, the batch operation comprises batch creation, copying, modification and material uploading of the advertisement across accounts, easy online advertisement and budget adjustment, bidding and targeting.
The budget of 7 days in the future is set according to the time-sharing adjustment budget, and adjustment is not needed to be carried out every day aiming at the differential budget.
Preferably, after the intelligently adjusted budget passes the setting rule, the delivery budget is adjusted in time.
The advertisement cleaning is used for timely stopping the advertisement when the advertisement is not consumed for a long time or the conversion is not good.
The intelligent adjustment bids pass through preset rules, and the bids are adjusted according to multiple hourly cycles, so that the invalid consumption is reduced, and the cost is effectively controlled.
And real-time early warning is carried out on account balance insufficiency, abnormal plan bidding, abnormal budget adjustment, abnormal directional setting and the like.
The messages are notified in a multidimensional way through a plurality of ways of WeChat public numbers, small programs, mobile phone short messages, system messages and mailboxes, and the information is ensured not to be missed by the opposite side.
Preferably, the data analysis performs custom reporting and data analysis on orientation, materials, account structures, delivery positions, delivery time periods and the like.
The automatic time report pushing supports multi-account time report pushing, the sending time, the sending frequency and the like can be set, and the user-defined field is supported.
The intelligent analysis simulates the trend of budget under the current delivery parameters through learning of historical delivery data, and gives a parameter adjustment suggestion.
The method has the advantages of full-flow data management of data assets, traceable effect, multi-dimensional label strengthened memory and quantitative analysis of internal factors of origin.
Preferably, the release management system further comprises release seed data, an associated user tag, an application mining algorithm, an output user score and an extraction precision user package.
Preferably, the associated user tag includes a demographic attribute, a location attribute, a terminal attribute, and an interest attribute of the user.
Preferably, the application mining algorithm comprises svm, decision tree, logistic regression, adxboost and similar calculation.
Preferably, the application mining algorithm further comprises deep learning, and the deep learning comprises a neural network.
The advertisement of traditional form puts in when using has that the advertisement builds consuming time and wasting power, artificial complex operation, frequent adjustment budget, and inefficiency, the time report demand is urgent and many, can't in time provide the scheduling problem, puts in the advertisement through the mode of intelligent delivery in this system, and this mode of putting in is compared with traditional form and is had following advantage: one-time operation is realized, all advertisements are built, time and labor are saved, the error rate is obviously reduced, one-time budget setting is realized, one-week trouble is solved, the time is automatically pushed, and both hands are liberated.
Compared with the prior art, the invention provides an automatic advertisement putting management system, which has the following beneficial effects:
this automatic management system that puts in of advertisement, through being provided with batch advertisement delivery module, intelligence trusteeship module and multidimensional data analysis and automatic propelling movement module, let the delivery flow of advertisement delivery on some mainstream advertisement platforms realize the datumization, automatic and intelligent improvement is upgraded, not only can release advertisement optimization operation personnel's latent energy, show the real efficiency of operation that improves advertisement delivery, a large amount of operating time has also been practiced thrift, let optimization personnel can put into more energy and go to the promotion aspect of advertisement intention and effect.
Drawings
FIG. 1 is a block diagram of the system of the present invention;
FIG. 2 is a flow chart of the system of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1-2, an automatic advertisement delivery management system includes a batch advertisement delivery dial block, an intelligent hosting module and a multidimensional data analysis and automatic pushing module, wherein the batch advertisement delivery module can be used for performing batch operation and time-sharing budget adjustment, and the batch operation includes cross-account batch creation, copying, modification and material uploading of advertisements, easy online and offline advertisement and budget adjustment, bidding and targeting;
the budget of 7 days in the future is set by adjusting the budget in a time-sharing manner according to hours, and adjustment is not needed every day aiming at differential budget; the intelligent hosting module comprises an intelligent budget adjusting module, an advertisement clearing module, an intelligent bid adjusting module, a real-time early warning module and a multi-dimensional notification module, wherein the intelligent budget adjusting module adjusts the delivery budget in time after passing through a set rule; the advertisement cleaning is used for stopping the advertisement in time when the advertisement is not consumed for a long time or the conversion is not good; the intelligent adjustment bids pass through preset rules, and are adjusted according to multiple hourly cycles, so that the invalid consumption is reduced, and the cost is effectively controlled; real-time early warning is carried out on account balance insufficiency, abnormal plan bid price, abnormal budget adjustment, abnormal directional setting and the like; the messages are notified in a multidimensional way through a plurality of ways of WeChat public numbers, small programs, mobile phone short messages, system messages and mailboxes, so that the information is ensured not to be missed by the opposite side; the multidimensional data analysis and automatic pushing module comprises data analysis, automatic pushing time report, intelligent analysis and data assets, and the data analysis carries out self-defined report and data analysis on orientation, materials, account number structures, release positions, release time periods and the like; the automatic time report pushing supports multi-account time report pushing, the sending time, the sending frequency and the like can be set, and custom fields are supported; intelligently analyzing, simulating the trend of budget under the current delivery parameters through learning historical delivery data, and giving a parameter adjustment suggestion; data asset full-flow data management, effect traceability, multidimensional label strengthened memory, and quantitative analysis of internal causes of origin.
The delivery management system further comprises delivery seed data, associated user tags, an application mining algorithm, an output user score and an extraction accurate user package, wherein the associated user tags comprise population attributes, position attributes, terminal attributes and interest attributes of users, the application mining algorithm comprises svm, a decision tree, logistic regression, adxboost and similar calculation, the application mining algorithm further comprises deep learning, and the deep learning comprises a neural network.
The advertisement of traditional form puts in when using has that the advertisement builds consuming time and wasting power, artificial complex operation, frequent adjustment budget, and inefficiency, the time report demand is urgent and many, can't in time provide the scheduling problem, puts in the advertisement through the mode of intelligent delivery in this system, and this mode of putting in is compared with traditional form and is had following advantage: one shot operation, realize that whole advertisements are built, time saving and labor saving, the error rate obviously reduces, budget setting once, solve a week vexation, the automatic time newspaper that promotes, liberation both hands, through being provided with cross account batch advertisement putting, the multirule multi-template intelligence is mandated, three major function bright spots such as multidimensional data analysis and automatic propelling movement time newspaper, various difficult problems that face when carrying out advertisement putting have been solved effectively, greatly limit ground has reduced the length of time of manual operation, not only can promote the operating efficiency effectively, simultaneously can also let advertisement putting become more intelligent and automatic, also let the advertisement operator can possess more time and go to input intention and the innovation aspect of advertisement, conversion effect has been promoted effectively.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.
Claims (8)
1. The utility model provides an automatic management system that puts in of advertisement, includes advertisement putting shifting block, intelligent trusteeship module and multidimensional data analysis and automatic propelling movement module in batches, its characterized in that: the system comprises a batch advertisement delivery module, an intelligent hosting module and a multidimensional data analysis and automatic pushing module, wherein the batch advertisement delivery module can be used for performing batch operation and time-sharing budget adjustment, the intelligent hosting module comprises an intelligent budget adjustment module, an advertisement cleaning module, an intelligent bid adjustment module, a real-time early warning module and a multidimensional notification module, and the multidimensional data analysis and automatic pushing module comprises data analysis, an automatic pushing time report module, an intelligent analysis module and data assets.
2. An automated advertisement placement management system according to claim 1, characterized in that: the batch operation comprises the steps of carrying out cross-account batch creation, copying, modification and material uploading on the advertisements, easily getting on and off the advertisements, and adjusting budget, bid price and orientation;
the budget of 7 days in the future is set according to the time-sharing adjustment budget, and adjustment is not needed to be carried out every day aiming at the differential budget.
3. The system for automated placement management of advertisements as claimed in claim 1, wherein: after the intelligent adjustment budget passes through the setting rule, adjusting the delivery budget in time;
the advertisement cleaning is used for stopping the advertisement in time when the advertisement is not consumed for a long time or the conversion is not good;
the intelligent adjustment bids pass through preset rules, and are adjusted according to multiple hourly cycles, so that the ineffective consumption is reduced, and the cost is effectively controlled;
real-time early warning is carried out on account balance insufficiency, abnormal plan bidding, abnormal budget adjustment, abnormal directional setting and the like;
the messages are notified in a multidimensional way through a plurality of ways of WeChat public numbers, small programs, mobile phone short messages, system messages and mailboxes, and the information is ensured not to be missed by the opposite side.
4. An automated advertisement placement management system according to claim 1, characterized in that: the data analysis carries out self-defined report forms and data analysis on orientation, materials, account number structures, release positions, release time periods and the like;
the automatic time report pushing supports multi-account time report pushing, the sending time, the sending frequency and the like can be set, and custom fields are supported;
the intelligent analysis simulates the trend of budgeting the current delivery parameters through learning historical delivery data and gives a parameter adjustment suggestion;
data asset full-flow data management, effect traceability, multidimensional label strengthened memory, and quantitative analysis of internal causes of origin.
5. An automated advertisement placement management system according to claim 1, characterized in that: the delivery management system also comprises delivery seed data, associated user tags, an application mining algorithm, output user scores and an extraction accurate user package.
6. The system for automated placement management of advertisements as claimed in claim 5, wherein: the associated user tags include demographic attributes, location attributes, terminal attributes, and interest attributes of the user.
7. An automated placement management system for advertisements according to claim 5, characterized in that: the application mining algorithm comprises svm, decision trees, logistic regression, adxboost and similar calculation.
8. An automated placement management system for advertisements according to claim 5, characterized in that: the application mining algorithm further comprises deep learning, and the deep learning comprises a neural network.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202210845336.2A CN115222450A (en) | 2022-07-19 | 2022-07-19 | Automatic advertisement delivery management system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202210845336.2A CN115222450A (en) | 2022-07-19 | 2022-07-19 | Automatic advertisement delivery management system |
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| CN115222450A true CN115222450A (en) | 2022-10-21 |
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| CN202210845336.2A Pending CN115222450A (en) | 2022-07-19 | 2022-07-19 | Automatic advertisement delivery management system |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116805255A (en) * | 2023-06-05 | 2023-09-26 | 深圳市瀚力科技有限公司 | Advertisement automatic optimizing throwing system based on user image analysis |
| CN117764647A (en) * | 2023-12-21 | 2024-03-26 | 北京创信合科技有限公司 | Automatic advertisement management method, system, equipment and storage medium |
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2022
- 2022-07-19 CN CN202210845336.2A patent/CN115222450A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN116805255A (en) * | 2023-06-05 | 2023-09-26 | 深圳市瀚力科技有限公司 | Advertisement automatic optimizing throwing system based on user image analysis |
| CN116805255B (en) * | 2023-06-05 | 2024-04-23 | 深圳市瀚力科技有限公司 | Advertisement automatic optimizing throwing system based on user image analysis |
| CN117764647A (en) * | 2023-12-21 | 2024-03-26 | 北京创信合科技有限公司 | Automatic advertisement management method, system, equipment and storage medium |
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