CN115115395A - Advertisement putting control method and device - Google Patents
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Abstract
The application discloses an advertisement putting control method and device. Wherein, the method comprises the following steps: determining a target advertisement putting rule, wherein the target advertisement putting rule at least comprises the following steps: a rule execution range, a rule execution condition and a target advertisement delivery scheme; determining a target direct casting medium based on the rule execution range, and acquiring first data of target data dimensionality from the target direct casting medium; determining second data of the target data type from the first data based on the rule execution condition, and carrying out condition judgment on the second data; and executing the target advertisement putting scheme when the second data meets the target condition in the rule execution conditions. The method and the device solve the technical problems that in the related art, when the advertisement is put in, the cost needs to be manually controlled and the putting scheme needs to be formulated, the efficiency is low, and the effect of the scheme is not good.
Description
Technical Field
The application relates to the technical field of advertisements, in particular to an advertisement putting control method and device.
Background
When an advertiser places an advertisement, it usually creates a plurality of different placement plans on a plurality of direct-placement media, and each placement plan has different attributes, such as: budget, bid, on/off, impression period, resource slot, etc. In the advertisement putting process, the putting cost needs to be controlled regularly, and the over-high cost is avoided. At present, the advertisement putting cost is mainly controlled in the industry by a manual staring mode, but the manual control is not only low in efficiency, but also easily causes the problems of high cost, price overflow, empty consumption planning and the like, the overall cost is increased, and the gross profit space is compressed and even a loss situation is generated.
In view of the above problems, no effective solution has been proposed.
Disclosure of Invention
The embodiment of the application provides an advertisement putting control method and device, and aims to at least solve the technical problems that in the related art, when advertisement putting is carried out, cost needs to be manually controlled, a putting scheme needs to be formulated, efficiency is low, and the effect of the scheme is poor.
According to an aspect of an embodiment of the present application, there is provided an advertisement placement control method, including: determining a target advertisement putting rule, wherein the target advertisement putting rule at least comprises the following steps: a rule execution range, a rule execution condition and a target advertisement delivery scheme; determining a target direct casting media based on the rule execution range, and acquiring first data of a target data dimension from the target direct casting media; determining second data of a target data type from the first data based on the rule execution condition, and performing condition judgment on the second data; executing the targeted advertisement delivery scheme when the second data meets a target condition in the rule execution conditions.
Optionally, setting a rule name, a rule execution time period and a rule execution frequency of the target advertisement delivery rule; setting the rule execution range, wherein the rule execution range at least comprises: the target direct projection media and the target data dimension corresponding to the first data are obtained; setting the rule execution conditions, wherein the rule execution conditions at least comprise: the target data type corresponding to the second data, the reference data, the judgment condition and the target condition; and setting the target advertisement putting scheme.
Optionally, the target advertisement delivery rule is determined from a plurality of preset advertisement delivery rule templates, where the target advertisement delivery rule at least includes: a rule name, a rule execution time period, a rule execution frequency, the rule execution range, the rule execution condition and the target advertisement delivery scheme; wherein the rule execution scope at least comprises: the target direct casting media, the target data dimension corresponding to the first data, and the rule execution condition at least include: the target data type corresponding to the second data, the reference data, the judgment condition and the target condition.
Optionally, determining each rule execution time based on the rule execution time period and the rule execution frequency; and at each rule execution time, acquiring the first data of the target data dimension from the target direct casting media.
Optionally, at each rule execution time, determining the second data of the target data type from the first data; comparing the second data with the reference data based on the determination condition, and determining whether the second data satisfies the target condition.
Optionally, when the second data satisfies the targeting condition, executing the targeted advertisement delivery scheme, wherein the targeted advertisement delivery scheme at least includes one of the following: adjusting an advertisement delivery budget, adjusting an advertisement delivery state, adjusting an advertisement delivery time interval, and keeping a current advertisement delivery scheme unchanged.
Optionally, the target advertisement delivery rule further includes an early warning scheme, and when the second data meets the target condition, notification information is sent to a target object based on the early warning scheme, where the notification information is used to prompt that the advertisement delivery scheme has been executed, and the early warning scheme at least includes one of the following: short message notification and mail notification.
According to another aspect of the embodiments of the present application, there is also provided an advertisement delivery control apparatus, including: a rule determining module, configured to determine a target advertisement delivery rule, where the target advertisement delivery rule at least includes: a rule execution range, a rule execution condition and a target advertisement delivery scheme; the data acquisition module is used for determining a target direct casting media based on the rule execution range and acquiring first data of a target data dimension from the target direct casting media; the condition judgment module is used for determining second data of a target data type from the first data based on the rule execution condition and carrying out condition judgment on the second data; and the execution module is used for executing the target advertisement putting scheme when the second data meets the target condition in the rule execution conditions.
According to another aspect of the embodiments of the present application, a non-volatile storage medium is further provided, where the non-volatile storage medium includes a stored program, and when the program runs, the device where the non-volatile storage medium is located is controlled to execute the above advertisement placement control method.
According to another aspect of the embodiments of the present application, there is also provided a processor, configured to execute a program, where the program executes the advertisement placement control method described above.
In the embodiment of the present application, a target advertisement delivery rule is first determined, where the target advertisement delivery rule at least includes: a rule execution range, rule execution conditions and a target advertisement delivery scheme; then, determining a target direct casting medium based on the rule execution range, and acquiring first data of target data dimensionality from the target direct casting medium; determining second data of the target data type from the first data based on the rule execution condition, and carrying out condition judgment on the second data; and executing the target advertisement putting scheme when the second data meets the target condition in the rule execution conditions. The user only needs to preset a target advertisement putting rule, the rule can automatically monitor and analyze data in the advertisement putting process, and a corresponding advertisement putting scheme is executed when the condition is met, so that the technical problems that in the related technology, when advertisement putting is carried out, the cost needs to be manually controlled, the putting scheme is formulated, the efficiency is low, and the scheme effect is poor are solved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the application and are incorporated in and constitute a part of this application, illustrate embodiment(s) of the application and together with the description serve to explain the application and not to limit the application. In the drawings:
fig. 1 is a flowchart illustrating an advertisement placement control method according to an embodiment of the present application;
fig. 2 is a schematic diagram of basic information for setting advertisement placement rules according to an embodiment of the present application;
fig. 3 is a schematic diagram of setting an execution range of an advertisement placement rule according to an embodiment of the present application;
fig. 4 is a schematic diagram of setting an execution condition of an advertisement delivery rule according to an embodiment of the present application;
FIG. 5 is a schematic diagram of an implementation scheme for setting advertisement placement rules according to an embodiment of the present application;
FIG. 6 is a schematic diagram of an advertisement placement rules preview interface in accordance with an embodiment of the present application;
FIG. 7 is a diagram of an advertisement placement rules template according to an embodiment of the present application;
fig. 8 is a schematic structural diagram of an advertisement placement control device according to an embodiment of the present application.
Detailed Description
In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only partial embodiments of the present application, but not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of this application and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the application described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
Example 1
In order to solve the technical problems that in the related art, when the advertisement putting cost is controlled by staring at the disk manually, the efficiency is low, high cost and price overflow are easy to occur, and the cost is too high due to the empty consumption plan, the embodiment of the application provides a scheme for monitoring and analyzing data in the advertisement putting process through automatic rules to determine the final advertisement putting plan, and the whole process is realized automatically, conveniently and efficiently.
In particular, embodiments of the present application first provide an advertisement placement control method, it should be noted that the steps shown in the flowchart of the drawings may be executed in a computer system such as a set of computer executable instructions, and that although a logical order is shown in the flowchart, in some cases, the steps shown or described may be executed in an order different from that shown or described herein.
Fig. 1 is a schematic flowchart of an alternative advertisement placement control method according to an embodiment of the present application, and as shown in fig. 1, the method at least includes steps S102-S106, where:
step S102, determining a target advertisement putting rule, wherein the target advertisement putting rule at least comprises the following steps: rule execution scope, rule execution conditions and target advertisement delivery scheme.
And step S104, determining the target direct casting media based on the rule execution range, and acquiring first data of the target data dimension from the target direct casting media.
And step S106, determining second data of the target data type from the first data based on the rule execution condition, and carrying out condition judgment on the second data.
And step S108, executing the target advertisement putting scheme when the second data meets the target condition in the rule executing condition.
In some optional embodiments of the present application, the targeted advertisement placement rules may first be determined by:
step S1021, basic information of the target advertisement putting rule is set, and the basic information at least comprises: a rule name, a rule execution time period, and a rule execution frequency.
First, a name of a rule may be defined, the name being used to identify a target advertisement placement rule; meanwhile, a rule execution time period and a rule execution frequency can be set, wherein the rule execution time period can set a specific date and a specific time period in the date, for example, the specific time period can be set to 00:00-23:59 of weekday, monday and tuesday, and the rule execution frequency can be set to a time of a rule execution interval, for example, once every 5 minutes, or can be directly set to a fixed time, for example, 8:00, 20: 00.
Fig. 2 is a schematic diagram of an alternative interface for setting basic information of advertisement delivery rules. The query frequency is the rule execution frequency, the query time is the rule execution time period, and the query represents querying corresponding data from the corresponding target direct projection media.
Step S1022, a rule execution range of the target advertisement delivery rule is set, where the rule execution range at least includes: the target direct projection media and the target data dimension corresponding to the first data.
Generally, an advertisement is delivered to a plurality of direct delivery media, the direct delivery media comprise common short video platforms, a user can set target direct delivery media needing to be monitored in a rule execution range, and after authorization is established with the target direct delivery media, required first data can be obtained through an API (application programming interface) provided by the target direct delivery media; the data dimension can be generally divided into an account, an order, a plan, a creative idea and the like, and the user can also set a target data dimension corresponding to the required first data in the rule execution range.
Fig. 3 is a schematic diagram of an alternative interface for setting the execution range of the advertisement delivery rule. The execution object (account) is a set target data dimension of the first data, the platform, the agent and the like selected when the condition is matched with the account are set target direct casting media, and the target direct casting media are all associated direct casting media when the condition is not limited. After all the accounts are matched according to the conditions, the user can also select the designated account as the first data, and the unlimited account is the first data of all the matched accounts.
Step S1023, setting rule execution conditions of the target advertisement putting rules, wherein the rule execution conditions at least comprise: the target data type corresponding to the second data, the reference data, the judgment condition and the target condition.
The first data obtained from the target cast-through media typically has a plurality of data types, such as index data for different time periods in each dimension, including: the user can set the target data type of the second data needing condition judgment first, wherein the target data type comprises the cost, the exposure amount, the click rate, the activation amount, the first purchase rate, the click cost, the conversion cost and the like. The reference data may be set according to a same ratio or a ring ratio, where the same ratio is index data of a target data type in a target data dimension of a previous day, and the ring ratio is index data of the target data type in the target data dimension of seven days. The determination condition may be a determination of "greater than" or "less than", a determination of "between", or a calculation condition such as "divide". The target condition is a condition to be met, and the user can set the target condition according to the requirement.
Alternatively, the user may set a plurality of execution conditions at the same time, and set the relationship between these execution conditions, including the "and" or "relationship and the like.
Fig. 4 is a schematic diagram of an alternative interface for setting the execution condition of the advertisement delivery rule. Wherein, A, B two execution conditions are set as "and" relationship, the conversion cost is the target data type of the second data, higher than the judgment condition, the parity represents that the reference data is the conversion cost of the previous day, the difference interval is the threshold corresponding to the target condition, that is, the target condition is: the difference value of the current conversion cost higher than the conversion cost of the previous day is within the difference value interval. The user may also set an additional condition, such as a condition judgment with the data accumulated on the current day as the second data.
And step S1024, setting a target advertisement putting scheme of the target advertisement putting rule.
Specifically, the user may set, based on experience, a target advertisement delivery scheme that needs to be executed when the second data meets the target condition, where the target advertisement delivery scheme includes at least one of: adjusting the advertisement delivery budget, adjusting the advertisement delivery state (including starting delivery and stopping delivery), adjusting the advertisement delivery time interval, and keeping the current advertisement delivery scheme unchanged.
Optionally, the user may further set an early warning scheme of the target advertisement delivery rule, where the early warning scheme at least includes one of the following: short message notification and mail notification.
Fig. 5 is a schematic diagram of an alternative interface for setting an execution scheme of advertisement placement rules. The target advertisement putting scheme is that the advertisement putting time interval is adjusted to be 20:00-23:00, and the user can also input a mobile phone number corresponding to the short message notification and a mailbox address corresponding to the mail notification.
Optionally, after the setting of the target advertisement delivery rule is completed, a preview image may be provided for the user to view specific information of the set target advertisement delivery rule, and a corresponding setting interface may be returned to modify the setting interface when an error exists. Fig. 6 is a diagram of an alternative advertisement placement rules preview interface.
In some optional embodiments of the present application, a target advertisement placement rule may also be directly determined from a plurality of preset advertisement placement rule templates, where the target advertisement placement rule at least includes: the method comprises the following steps of (1) carrying out rule name, rule execution time period, rule execution frequency, rule execution range, rule execution condition and target advertisement delivery scheme; wherein, the rule execution range at least comprises: the target direct projection media, the target data dimension corresponding to the first data, and the rule execution conditions at least comprise: the target data type corresponding to the second data, the reference data, the judgment condition and the target condition.
Specifically, in order to improve user experience, a plurality of advertisement delivery rule templates are preset in the system, as shown in fig. 7, a user may directly select a target advertisement delivery rule from the plurality of templates as needed, and then execute the rule.
In the execution process of the target advertisement delivery rule, firstly, the execution time of each rule can be determined based on the rule execution time period and the rule execution frequency; at each rule execution time, first data of a target data dimension is acquired from the target cast-through media.
Then, at each rule execution time, determining second data of the target data type from the first data; the second data is then compared with the reference data based on the determination condition to determine whether the second data satisfies the target condition.
And executing the target advertisement putting scheme when the second data meets the target condition.
Optionally, when the second data meets the target condition, sending notification information to the target object based on the early warning scheme, where the notification information is used to prompt that the advertisement delivery scheme has been executed. The user can know the specific state of the advertisement delivery according to the notification information.
In the embodiment of the present application, a target advertisement delivery rule is first determined, where the target advertisement delivery rule at least includes: a rule execution range, a rule execution condition and a target advertisement delivery scheme; then, determining a target direct casting medium based on the rule execution range, and acquiring first data of target data dimensionality from the target direct casting medium; determining second data of the target data type from the first data based on the rule execution condition, and carrying out condition judgment on the second data; and executing the target advertisement putting scheme when the second data meets the target condition in the rule execution conditions. The user only needs to preset a target advertisement putting rule, the rule can automatically monitor and analyze data in the advertisement putting process, and execute a corresponding advertisement putting scheme when conditions are met, so that the technical problems that in the related technology, when advertisement putting is carried out, the cost needs to be manually controlled, the putting scheme is made, the efficiency is low, and the scheme effect is poor are solved.
Example 2
According to an embodiment of the present application, there is also provided an advertisement delivery control apparatus for implementing the above advertisement delivery control method, as shown in fig. 8, the apparatus at least includes a rule determining module 81, a data obtaining module 82, a condition determining module 83 and an executing module 84, where:
a rule determining module 81, configured to determine a target advertisement delivery rule, where the target advertisement delivery rule at least includes: rule execution scope, rule execution conditions and target advertisement delivery scheme.
Optionally, the rule determining module 81 includes a first setting unit 811, a second setting unit 812, a third setting unit 813, and a fourth setting unit 814, where:
a first setting unit 811, configured to set basic information of a target advertisement delivery rule, where the basic information at least includes: a rule name, a rule execution time period, and a rule execution frequency.
The first setting unit 811 may define a name of the rule, which is used to identify the target advertisement placement rule; meanwhile, a rule execution time period and a rule execution frequency can be set, wherein the rule execution time period can set a specific date and a specific time period in the date, for example, the specific time period can be set to 00:00-23:59 of weekday, monday and tuesday, and the rule execution frequency can be set to a time of a rule execution interval, for example, once every 5 minutes, or can be directly set to a fixed time, for example, 8:00, 20: 00.
A second setting unit 812, configured to set a rule execution range of the target advertisement delivery rule, where the rule execution range at least includes: the target direct projection media and the target data dimension corresponding to the first data.
Generally, the advertisement is delivered to a plurality of direct delivery media, the direct delivery media includes a common short video platform, the second setting unit 812 can set a target direct delivery media to be monitored, and after an authorization is established with the target direct delivery media, the required first data can be obtained through an API interface provided by the target direct delivery media; the data dimension may be generally divided into an account, an order, a plan, a creative, and the like, and the second setting unit 812 may further set a target data dimension corresponding to the required first data.
A third setting unit 813, configured to set rule execution conditions of the target advertisement delivery rule, where the rule execution conditions at least include: the target data type corresponding to the second data, the reference data, the judgment condition and the target condition.
The first data obtained from the target cast-through media typically has a plurality of data types, such as index data for different time periods in each dimension, including: the cost, the exposure amount, the click amount, the activation amount, the first purchase rate, the click cost, the conversion cost, and the like, the third setting unit 813 may set the target data type of the second data for which the condition judgment is required first. The reference data may be set according to a same ratio or a ring ratio, where the same ratio is index data of a target data type in a target data dimension of a previous day, and the ring ratio is index data of the target data type in the target data dimension of seven days. The determination condition may be a determination of "greater than" or "less than", a determination of "between", or a calculation condition such as "divide". The target condition is the condition to be satisfied.
Alternatively, the third setting unit 813 may set a plurality of execution conditions at the same time and set the relationship between these execution conditions, including the "and" or "relationship and the like.
A fourth setting unit 814, configured to set a target advertisement delivery scheme of the target advertisement delivery rule.
Specifically, the fourth setting unit 814 may set a target advertisement delivery scheme that needs to be executed when the second data satisfies the target condition, where the target advertisement delivery scheme includes at least one of: adjusting the advertisement delivery budget, adjusting the advertisement delivery state (including starting delivery and stopping delivery), adjusting the advertisement delivery time interval, and keeping the current advertisement delivery scheme unchanged.
Optionally, the rule determining module 81 may further include a fifth setting unit 815, configured to set an early warning scheme of the target advertisement delivery rule, where the early warning scheme includes at least one of: short message notification and mail notification.
Optionally, the rule determining module 81 includes a selecting unit 816 configured to determine a target advertisement delivery rule from a plurality of preset advertisement delivery rule templates, where the target advertisement delivery rule at least includes: the method comprises the following steps of (1) carrying out rule name, rule execution time period, rule execution frequency, rule execution range, rule execution condition and target advertisement delivery scheme; wherein, the rule execution range at least comprises: the target direct projection media, the target data dimension corresponding to the first data, and the rule execution conditions at least comprise: the target data type corresponding to the second data, the reference data, the judgment condition and the target condition.
And the data acquisition module 82 is used for determining the target direct-cast media based on the rule execution range and acquiring first data of the target data dimension from the target direct-cast media.
Specifically, the data acquisition module 82 may determine each rule execution time based on the rule execution time period and the rule execution frequency; at each rule execution time, first data of a target data dimension is acquired from the target cast-through media.
And a condition judgment module 83, configured to determine second data of the target data type from the first data based on the rule execution condition, and perform condition judgment on the second data.
Specifically, the condition judgment module 83 determines the second data of the target data type from the first data at each rule execution time; the second data is then compared with the reference data based on the determination condition to determine whether the second data satisfies the target condition.
And the execution module 84 is configured to execute the target advertisement delivery scheme when the second data meets a target condition in the rule execution conditions.
Optionally, the advertisement delivery control device according to the embodiment of the application further includes an early warning module 85, configured to send notification information to the target object based on the early warning scheme when the second data meets the target condition, where the notification information is used to prompt that the advertisement delivery scheme has been executed. The user can know the specific state of the advertisement delivery according to the notification information.
It should be noted that, modules in the advertisement delivery control device in the embodiment of the present application correspond to implementation steps of the advertisement delivery control method in embodiment 1 one to one, and since the detailed description is already performed in embodiment 1, details that are not partially embodied in this embodiment may refer to embodiment 1, and are not described herein again.
Example 3
According to an embodiment of the present application, there is also provided a nonvolatile storage medium including a stored program, where, when the program runs, a device in which the nonvolatile storage medium is located is controlled to execute the advertisement delivery control method in embodiment 1.
Optionally, the apparatus in which the non-volatile storage medium is controlled when the program is running executes the following steps: determining a target advertisement putting rule, wherein the target advertisement putting rule at least comprises the following steps: a rule execution range, a rule execution condition and a target advertisement delivery scheme; determining a target direct casting medium based on the rule execution range, and acquiring first data of target data dimensionality from the target direct casting medium; determining second data of the target data type from the first data based on the rule execution condition, and carrying out condition judgment on the second data; and executing the target advertisement putting scheme when the second data meets the target condition in the rule execution conditions.
According to an embodiment of the present application, there is also provided a processor configured to run a program, where the program executes the advertisement placement control method in embodiment 1 when running.
Optionally, the program executes when executing the following steps: determining a target advertisement putting rule, wherein the target advertisement putting rule at least comprises the following steps: a rule execution range, a rule execution condition and a target advertisement delivery scheme; determining a target direct casting medium based on the rule execution range, and acquiring first data of target data dimensionality from the target direct casting medium; determining second data of the target data type from the first data based on the rule execution condition, and carrying out condition judgment on the second data; and executing the target advertisement putting scheme when the second data meets the target condition in the rule execution conditions.
The above-mentioned serial numbers of the embodiments of the present application are merely for description and do not represent the merits of the embodiments.
In the above embodiments of the present application, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In the embodiments provided in the present application, it should be understood that the disclosed technology can be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, a division of a unit may be a division of a logic function, and an actual implementation may have another division, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or may not be executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, units or modules, and may be in an electrical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solutions of the present application, or portions or all or portions of the technical solutions that contribute to the prior art, may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute all or part of the steps of the methods according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic disk, or an optical disk, and various media capable of storing program codes.
The foregoing is only a preferred embodiment of the present application and it should be noted that those skilled in the art can make several improvements and modifications without departing from the principle of the present application, and these improvements and modifications should also be considered as the protection scope of the present application.
Claims (10)
1. An advertisement placement control method, comprising:
determining a target advertisement putting rule, wherein the target advertisement putting rule at least comprises the following steps: a rule execution range, a rule execution condition and a target advertisement delivery scheme;
determining a target direct casting media based on the rule execution range, and acquiring first data of a target data dimension from the target direct casting media;
determining second data of a target data type from the first data based on the rule execution condition, and carrying out condition judgment on the second data;
executing the targeted advertisement delivery scheme when the second data meets a target condition in the rule execution conditions.
2. The method of claim 1, wherein determining targeted advertisement placement rules comprises:
setting a rule name, a rule execution time period and a rule execution frequency of the target advertisement delivery rule;
setting the rule execution range, wherein the rule execution range at least comprises: the target direct projection media and the target data dimension corresponding to the first data are obtained;
setting the rule execution conditions, wherein the rule execution conditions at least comprise: the target data type corresponding to the second data, the reference data, the judgment condition and the target condition;
and setting the target advertisement putting scheme.
3. The method of claim 1, wherein determining targeted advertisement placement rules comprises:
determining the target advertisement putting rule from a plurality of preset advertisement putting rule templates, wherein the target advertisement putting rule at least comprises the following steps: a rule name, a rule execution time period, a rule execution frequency, the rule execution range, the rule execution condition and the target advertisement delivery scheme;
wherein the rule execution scope at least comprises: the target direct casting media, the target data dimension corresponding to the first data, and the rule execution condition at least include: the target data type corresponding to the second data, the reference data, the judgment condition and the target condition.
4. The method of claim 2 or 3, wherein determining a target cast-in-place media based on the rule execution scope and obtaining first data of a target data dimension from the target cast-in-place media comprises:
determining each rule execution time based on the rule execution time period and the rule execution frequency;
and at each rule execution time, acquiring the first data of the target data dimension from the target direct casting media.
5. The method of claim 4, wherein determining second data of a target data type from the first data based on the rule execution condition, and making a conditional judgment on the second data comprises:
determining the second data of the target data type from the first data at each rule execution time;
comparing the second data with the reference data based on the determination condition, and determining whether the second data satisfies the target condition.
6. The method of claim 1, wherein executing the targeted advertising scheme when the second data satisfies a target condition of the rule execution conditions comprises:
executing the targeted advertising scheme when the second data meets the target condition, wherein the targeted advertising scheme at least comprises one of the following: adjusting the advertisement putting budget, adjusting the advertisement putting state, adjusting the advertisement putting time interval and keeping the current advertisement putting scheme unchanged.
7. The method of claim 1, wherein the targeted advertising rules further include an early warning scheme, and wherein the method further comprises:
when the second data meets the target condition, sending notification information to a target object based on the early warning scheme, wherein the notification information is used for prompting that the target advertisement putting scheme is executed, and the early warning scheme at least comprises one of the following: short message notification and mail notification.
8. An advertisement placement control device, comprising:
a rule determining module, configured to determine a target advertisement delivery rule, where the target advertisement delivery rule at least includes: a rule execution range, a rule execution condition and a target advertisement delivery scheme;
the data acquisition module is used for determining a target direct casting media based on the rule execution range and acquiring first data of a target data dimension from the target direct casting media;
the condition judgment module is used for determining second data of a target data type from the first data based on the rule execution condition and carrying out condition judgment on the second data;
and the execution module is used for executing the target advertisement putting scheme when the second data meets the target condition in the rule execution conditions.
9. A non-volatile storage medium, comprising a stored program, wherein when the program runs, a device on which the non-volatile storage medium is located is controlled to execute the advertisement placement control method according to any one of claims 1 to 7.
10. A processor, characterized in that the processor is configured to run a program, wherein the program is configured to execute the advertisement placement control method according to any one of claims 1 to 7 when running.
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