CN115080829A - Search result display method and device, computer equipment and storage medium - Google Patents
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Abstract
The present disclosure provides a search result display method, apparatus, computer device and storage medium, wherein the method comprises: receiving search words, wherein the search words correspond to a plurality of target search intents; acquiring recommended words corresponding to the target search intents and multimedia information corresponding to the recommended words; wherein the plurality of target search intents includes a target search intention determined from consumption data of entity update information associated with the search term and associated media information of the search term; and displaying the recommended words and the preview content of the multimedia information corresponding to each recommended word on a search result page. The target search intention in the embodiment of the disclosure is more in line with the real search intention of the user; furthermore, the recommendation words and the multimedia information thereof determined according to the target search intention can better meet the search requirements of the user, so that the convenience of the user for finding the search results meeting the requirements of the user can be improved.
Description
Technical Field
The present disclosure relates to the field of information technology, and in particular, to a search result display method and apparatus, a computer device, and a storage medium.
Background
With the development of internet technology, searching information by using terminal applications or websites has become a main source for people to obtain information, and users can search information which users want to know on the terminal applications or websites.
In general, in the search process, an input search word may correspond to different search results, for example, when "palace chicken dices" is input, the search word may correspond to a search result of "how the palace chicken dices do" and a search result of "which restaurant does the palace chicken dices eat good". In order to meet the search requirements of users, how to better display the search results is an urgent problem to be solved.
Disclosure of Invention
The embodiment of the disclosure at least provides a search result display method, a search result display device, computer equipment and a storage medium.
In a first aspect, an embodiment of the present disclosure provides a search result display method, including:
receiving search words, wherein the search words correspond to a plurality of target search intents;
acquiring recommended words corresponding to the target search intents and multimedia information corresponding to the recommended words; wherein the plurality of target search intents includes a target search intention determined according to entity update information associated with the search term and consumption data of associated media information of the search term;
and displaying the recommended words and the preview content of the multimedia information corresponding to each recommended word on a search result page.
In an optional implementation manner, the recommended word corresponding to the target search intention is generated according to the following steps:
obtaining dimension keywords representing search dimensions corresponding to the target search intention;
and generating a recommended word corresponding to the target search intention based on the dimension key words and the search words.
In an alternative embodiment, the target search intention includes a target search intention determined according to the following steps:
acquiring entity updating information associated with the search terms and consumption data of media information associated with the search terms;
selecting entity updating information meeting preset updating conditions and consumption data meeting preset consumption conditions from the obtained entity updating information and the consumption data of the associated media information;
and determining a target search intention based on the entity updating information meeting the preset updating condition and the consumption data meeting the preset consumption condition.
In an optional embodiment, the target search intention further includes a target search intention determined according to the following steps:
acquiring media information consumption data before the search word is received;
determining the target search intent based on the media information consumption data.
In an alternative embodiment, the determination of the target search intent comprises:
in response to there being a plurality of search dimensions that match semantic information of the search term, determining a search intent of the search term in the plurality of search dimensions;
determining the target search intention from the plurality of search intents based on consumption data corresponding to the plurality of search intents, respectively.
In an alternative embodiment, the determination of the target search intent comprises:
in response to the existence of a plurality of semantic information corresponding to the search word, determining search dimensions respectively corresponding to the plurality of semantic information, and determining a search intention of the search word in the search dimensions;
determining the target search intention from the plurality of search intents based on consumption data corresponding to the plurality of search intents, respectively.
In an optional implementation manner, the multimedia information includes a plurality of multimedia resources, and the multimedia information corresponding to the recommended word is determined according to the following steps:
determining a plurality of genre types corresponding to the search dimensions according to the search dimensions corresponding to the recommended words;
and respectively determining target multimedia resources belonging to each type of the genre according to the plurality of types of the genre, wherein the target multimedia resources are used as the multimedia information corresponding to the preview content displayed on the search result page.
In a second aspect, an embodiment of the present disclosure further provides a search result display apparatus, including:
the receiving module is used for receiving search words, and the search words correspond to a plurality of target search intents;
the acquisition module is used for acquiring recommended words corresponding to the target search intents and multimedia information corresponding to the recommended words; wherein the plurality of target search intents includes a target search intention determined according to entity update information associated with the search term and consumption data of associated media information of the search term;
and the display module is used for displaying the recommended words and the preview content of the multimedia information corresponding to each recommended word on a search result page.
In a third aspect, an embodiment of the present disclosure further provides a computer device, including: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating via the bus when the computer device is running, the machine-readable instructions when executed by the processor performing the steps of the first aspect described above, or any possible implementation of the first aspect.
In a fourth aspect, the disclosed embodiments further provide a computer-readable storage medium, where a computer program is stored, and the computer program is executed by a processor to perform the steps in the first aspect or any one of the possible implementation manners of the first aspect.
According to the search result display method provided by the embodiment of the disclosure, after a search word is received, recommendation words under target search intentions corresponding to the search word and multimedia information corresponding to the recommendation words can be obtained, and the recommendation words and the multimedia information are displayed on a search result page; wherein the target search intention determined according to the entity update information associated with the search word and the consumption data of the associated media information of the search word can be included in the plurality of target search intents. In the embodiment of the disclosure, the target search intention determined according to the entity update information associated with the search term and the consumption data of the associated media information of the search term can better accord with the real search intention of the user; furthermore, the determined recommendation words under the target search intention and the corresponding multimedia information thereof can better meet the search requirements of the user, so that the convenience of the user for finding the search results meeting the requirements of the user can be improved.
In order to make the aforementioned objects, features and advantages of the present disclosure more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings required for use in the embodiments will be briefly described below, and the drawings herein incorporated in and forming a part of the specification illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the technical solutions of the present disclosure. It is appreciated that the following drawings depict only certain embodiments of the disclosure and are therefore not to be considered limiting of its scope, for those skilled in the art will be able to derive additional related drawings therefrom without the benefit of the inventive faculty.
FIG. 1 is a flowchart illustrating a method for presenting search results provided by an embodiment of the present disclosure;
FIG. 2 is a schematic diagram of a search results page provided by an embodiment of the present disclosure;
FIG. 3 is a schematic diagram illustrating another search results page provided by embodiments of the present disclosure;
FIG. 4 is a flowchart illustrating another method for presenting search results provided by an embodiment of the present disclosure;
FIG. 5 is a schematic diagram of a search result presentation apparatus provided by an embodiment of the present disclosure;
fig. 6 shows a schematic diagram of a computer device provided by an embodiment of the present disclosure.
Detailed Description
To make the objects, technical solutions and advantages of the embodiments of the present disclosure more apparent, the technical solutions in the embodiments of the present disclosure will be described clearly and completely with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are only a part of the embodiments of the present disclosure, not all of the embodiments. The components of the embodiments of the present disclosure, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present disclosure, presented in the figures, is not intended to limit the scope of the claimed disclosure, but is merely representative of selected embodiments of the disclosure. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the disclosure without making creative efforts, shall fall within the protection scope of the disclosure.
In general, in the search process, an input search word may correspond to different search results, for example, when "palace chicken dices" is input, the search word may correspond to a search result of "how the palace chicken dices do" and a search result of "which restaurant does the palace chicken dices eat good". In this case, the user may prefer a certain search result or results. When the number of search results corresponding to a search word is large, how to better meet the search requirement of a user and better display the search results is an urgent problem to be solved.
Based on this, the embodiment of the present disclosure provides a search result display method, including: receiving search words, wherein the search words correspond to a plurality of target search intents; acquiring recommended words corresponding to the target search intents and multimedia information corresponding to the recommended words; wherein the plurality of target search intents includes a target search intention determined according to entity update information associated with the search term and consumption data of associated media information of the search term; and displaying the recommended words and the preview content of the multimedia information corresponding to each recommended word on a search result page.
In the search result presentation method provided by the embodiment of the disclosure, the plurality of target search intents may include a target search intention determined according to entity update information associated with the search term and consumption data of associated media information of the search term, and the target search intention may better conform to a real search intention of a user; furthermore, the determined recommended words and the multimedia information thereof under the target search intention more accord with the search requirements of the user, so that the recommended words and the preview content of the corresponding multimedia information thereof are directly displayed on a search result page, and the convenience of the user for finding the search result which accords with the requirements of the user can be improved.
The defects existing in the above solutions and the proposed solutions are the results obtained after the inventor has made practice and careful study, therefore, the discovery process of the above problems and the solutions proposed by the present disclosure in the following problems should be the contribution of the inventor to the present disclosure in the process of the present disclosure.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.
In order to facilitate understanding of the present embodiment, a detailed description is first given of a search result display method disclosed in the embodiments of the present disclosure, and an execution subject of the search result display method provided in the embodiments of the present disclosure is generally a computer device with certain computing capability.
The following describes a search result presentation method provided by the embodiment of the present disclosure by taking an execution subject as a terminal device as an example.
Referring to fig. 1, a flowchart of a search result displaying method provided in the embodiment of the present disclosure is shown, where the method includes S101 to S103, where:
s101: receiving a search term, wherein the search term corresponds to a plurality of target search intents.
In the embodiment of the present disclosure, the search term may be information input by the user on a search page of the target application program, or may be a keyword that can trigger a search in any application page.
The received search word may include various semantic information, that is, the search word may be an ambiguous word, for example, when the search word is "apple", the semantic may include a fruit name, and may also include a brand name of a mobile phone. Different semantic information can correspond to different search requirements, that is, different semantic information can correspond to different search intents. For example, the target search intention corresponding to the search word "apple" may be to search multimedia information related to fruits such as "apple", or to search multimedia information related to mobile phones of the brand "apple". In one embodiment, the plurality of target search intents corresponding to the search term may be determined according to a plurality of semantic information corresponding to the search term. Specifically, in response to the existence of a plurality of semantic information corresponding to the search word, search dimensions respectively corresponding to the plurality of semantic information may be determined, and a search intention of the search word in the search dimensions may be determined; and then determining a target search intention from the plurality of search intentions based on consumption data corresponding to the plurality of search intentions respectively.
Here, the search dimensions corresponding to the various semantic information may correspond to the respective semantic information, for example, in the above example, when the semantic corresponding to the search word "apple" is a fruit name, the determined search dimensions corresponding to the semantic information may include search dimensions such as "efficacy", "variety", "eating method", and the like, and further, the search intentions of the search word "apple" in the search dimensions such as "efficacy", "variety", "eating method", and the like may be respectively search dimensions of "efficacy of apple", "variety of apple", "eating method of apple", and the like; when the semantic corresponding to the search word "apple" is a brand name of a mobile phone, the determined search dimension corresponding to the semantic information may include, for example, search dimensions such as "company" and "evaluation", and further, the search intention of the search word "apple" in the search dimensions such as "company" and "evaluation" may be determined as "apple company" and "apple evaluation".
The consumption data corresponding to the plurality of search intents respectively can be consumption data of associated media information of each user of the target application program under a plurality of search dimensions aiming at the search word. For example, in the above example, when the search term is "apple", the consumption data may include consumption data of media information associated with fruits and media information associated with such mobile phones of respective users of the target application. The associated media information may include various forms of information such as pictures, videos, texts, and the like; the consumption data can comprise frequency information, duration information and the like under various consumption behaviors of searching, viewing, commenting, forwarding and the like. In one embodiment, a search intention indicating a large number of consumptions in the target consumption behavior in the consumption data may be set as the target search intention, based on the consumption data to which the plurality of search intents respectively correspond. Wherein, the target consumption behavior can refer to at least one consumption behavior of searching, viewing, commenting, and forwarding. It should be noted that, in the embodiment of the present disclosure, the consumption data of the user is obtained after being authorized by the user.
The received search terms can also include search terms with single semantics and multiple search requirements under the single semantics, for example, when the search term is "palace chicken dices", the semantics can be the name of a dish, and the corresponding search dimensions can include search dimensions such as "production method", "calendar" and the like. In one implementation, a search intent of a search term in multiple search dimensions may be determined in response to there being multiple search dimensions that match semantic information of the search term.
For example, in the above example, when the search word is "gong bao chicken dices", the search intention of "gong bao chicken dices" in the search dimension of "production method" may be related media information for searching "production method of gong bao chicken dices", and the search intention of "origin" in the search dimension of "origin" may be related media information for searching "origin of gong chicken dices".
Then, a target search intention may be determined from the plurality of search intents based on consumption data corresponding to the plurality of search intents, respectively. The process of determining the target search intention from the plurality of search intentions based on the consumption data corresponding to the plurality of search intentions may refer to the foregoing, and will not be described herein again.
S102: acquiring recommended words corresponding to the target search intents and multimedia information corresponding to the recommended words; wherein the plurality of target search intents includes a target search intention determined according to consumption data of entity update information associated with the search term and associated media information of the search term.
The recommended word corresponding to the target search intention may be a word that more closely meets the search requirements of the user. The recommended word corresponding to the target search intention may be determined after the target search intention corresponding to the search word is determined. In one embodiment, the recommended word corresponding to the target search intention can be generated according to the following steps, that is, a dimension keyword corresponding to the target search intention and representing a search dimension can be obtained; and then, generating a recommended word corresponding to the target search intention based on the dimension key words and the search words.
For example, in the above example, when the search word is "palace chicken dices", in the case that the corresponding target search intention includes associated media information of a manufacturing method of searching for "palace chicken dices" and associated media information of a history of searching for "palace chicken dices", the dimension keywords corresponding to the target search intention may be respectively obtained as "manufacturing method" and "history", and then the dimension keywords and the search word may be combined to generate a recommendation word corresponding to the target search intention, that is, "manufacturing method of palace chicken dices" and "history of palace chicken dices".
In particular implementations, a target search intent of the plurality of target search intents corresponding to the search term may not be determined from the search term itself, i.e., in one implementation, a target search intent of the plurality of target search intents may be determined from consumption data of entity update information associated with the search term and associated media information of the search term. That is, after the entity information associated with the search term is updated, the target search intention corresponding to the search term can be re-determined based on the updated entity information, and the latest consumption data of the associated media information of the search term can be obtained in real time, and the target search intention corresponding to the search term is re-determined according to the latest consumption data.
In one embodiment, the target search intention determined according to the following steps can be included in the plurality of target search intents: acquiring entity updating information associated with the search terms and consumption data of media information associated with the search terms; then, selecting entity updating information meeting preset updating conditions and consumption data meeting the preset consumption conditions from the obtained entity updating information and the consumption data of the associated media information; and determining the target search intention based on the entity update information meeting the preset update condition and the consumption data meeting the preset consumption condition.
The acquired entity update information and consumption data of the associated media information may be the latest information. Wherein, the consumption data can be the consumption data of the media information related to the search word by each user. Here, the preset update condition may be, for example, that there is a latest product release within a preset time period, or that there is a latest dynamic state, or the like. The entity update information may include product update information or status update information, etc. The preset consumption condition may refer to, for example, frequency information of consumption, duration information of consumption, category information of consumption behavior, and the like that meet a set threshold.
In one embodiment, the target search intention in the plurality of target search intents may also be determined based on historical consumption data prior to conducting a search, and in particular, the plurality of target search intents may also include a target search intention determined according to the following steps: acquiring media information consumption data before receiving the search terms; based on the media information consumption data, a target search intent is determined.
Here, the media information consumption data may be historical consumption data of a user currently performing a search (acquired consumption data authorized by the user), and the media information consumption data may include consumed media content, consumption behavior of each media content, consumption frequency information, consumption duration information, and the like. Wherein the consumption behavior may include searching, viewing, likes, comments, forwarding, etc.
S103: and displaying the recommended words and the preview content of the multimedia information corresponding to each recommended word on a search result page.
Here, the multimedia information corresponding to each recommended word may include a plurality of multimedia resources. In one embodiment, the plurality of multimedia assets may be multimedia assets of different genre types. In a specific implementation, multiple genre types corresponding to the search dimension may be determined according to the search dimension corresponding to the recommended word. The genre types may be different for different search dimensions. One or more genre types may be corresponded in the same search dimension. The genre type may include, but is not limited to, pictures, videos, texts, etc., among others. In practice, focusing on the search dimension of the process and method, the genre types such as videos and texts can be adopted, for example, the search dimension corresponding to the recommendation word "the making method of the chicken dices in palace" is the "making method", and obviously, the content corresponding to the recommendation word is more easily shown by adopting the genre type such as the videos; focusing on search dimensions of results and appearances, the genre types such as pictures can be adopted, and as the recommendation word 'appearance of the apple mobile phone', the content corresponding to the recommendation word is obviously easier to show by adopting the genre types such as pictures.
Then, aiming at the multiple genre types, target multimedia resources belonging to each genre type are respectively determined and used as multimedia information corresponding to the preview content displayed on the search result page.
Here, the target multimedia resource may be a multimedia resource satisfying a set consumption condition for each genre type, and may be, for example, a multimedia resource with the largest amount of approval.
In the embodiment of the present disclosure, when the recommended word includes a plurality of recommended words, the recommended word may be presented according to a first preset rule. In an embodiment, presenting the recommended words according to the first preset rule may include presenting the recommended words in an order from a high frequency to a low frequency, or selecting the recommended words with a frequency greater than a set frequency threshold value for presentation. The use frequency of each recommended word may refer to the use frequency of the recommended word used when the search is restarted after the search word is input. For example, after the user inputs the search word a, the frequency of use of the recommended word B when the search is reinitiated is 20 times, the frequency of use of the recommended word C when the search is reinitiated is 15 times, and the frequency of use of the recommended word D when the search is reinitiated is 30 times, at this time, the recommended word D may be preferentially displayed.
And aiming at the plurality of multimedia information under the recommended words, the multimedia information can be displayed according to a second preset rule. In an embodiment, the displaying the multimedia information according to the second preset rule may include displaying the multimedia information in an order from a larger rank to a smaller rank under a preset ranking rule, or displaying the multimedia information in an order in which the rank under a preset ranking factor is larger than a set ranking threshold. The preset ranking factors may include relevance, authority, quality and other factors. The relevance may include a degree of relevance of the multimedia information to the recommended word; authority may include popularity of authors of multimedia information; the quality score may include a level of sophistication of the multimedia content.
In the embodiment of the disclosure, the recommended words and the preview content of the multimedia information corresponding to each recommended word may be displayed in the search result page in a media content aggregation card manner. The media content aggregate card may include a plurality of sub-cards therein. Each sub-card can display a recommended word and the preview content of the multimedia information corresponding to the recommended word.
In one embodiment, only a predetermined number of sub-cards may be presented in the search results page. When the number of the recommended words is smaller than or equal to the preset number, all the sub-cards in the media content aggregation card can be displayed in the search result page. When the number of the recommended words is larger than the preset number, the media content aggregation card can respond to the sliding operation in the preset direction and switch and display the plurality of sub-cards.
In order to meet the deep consumption requirement of the user on the displayed preview content, in one embodiment, the search guide information may be displayed in the preview content in response to the browsing duration of the user for the preview content of any multimedia information reaching a preset duration. The search guidance information may be used to display a new recommended word corresponding to the recommended word when a search is initiated based on the recommended word and preview content of the multimedia information corresponding to the new recommended word after the search guidance information is triggered.
Illustratively, as shown in fig. 2, after the search word input by the user is "palace chicken dices", a recommendation word "production method of palace chicken dices" and video content 1, a recommendation word "history of palace chicken dices" and video content 2 related thereto are displayed on the search result page. Search guide information of 'checking more related contents' can be displayed in a sub-card displaying a recommendation word 'manufacturing method of the palace chicken dices'. After triggering "view more relevant content", a new search may be initiated based on "method of making a palace chicken bouillon" and a new recommendation word, such as shown in fig. 3, is presented on the search results page, the "method of making a palace chicken bouillon to furnish" and its associated video content 3, the "home practice of a palace chicken bouillon" and its associated video content 3.
Referring to fig. 4, a flowchart of another search result presentation method provided for the embodiment of the present disclosure may include a step of initiating a search, a step of identifying a search intention, and a step of presenting a search result.
In the step of initiating a search, a user may enter search terms on a search page of a target application. In some cases, the input search term may be a search term that is capable of directly determining the search intention, i.e., the user's search intention may be determined based on the search term itself. For example, when the user inputs "the native place of poetry," it is obvious that the search intention of the user, that is, the native place of poetry is determined according to the search word, and the search intention is uniquely determined. In some cases, the input search word may be a search word for which the search intention cannot be directly determined, i.e., the search intention of the user cannot be determined based on the search word itself. For example, when the user inputs "plum" and "plum" may correspond to various semantic information, i.e., "poetry plum" and "virtual character plum", it cannot be determined whether the search intention of the user is to search for "poetry plum" or "virtual character plum" according to "plum".
Therefore, in the step of search intention recognition, it may be judged whether or not the search intention can be directly determined from the input search word. In one embodiment, whether the search intention can be directly determined may be determined according to semantic information corresponding to the search word. Under the condition that the semantic information of the search word is one, the search intention can be directly determined; when there are a plurality of semantic information items of a search word, the search intention cannot be directly determined. In one embodiment, when the semantic information corresponding to a search term is one, the search intention cannot be directly determined even when the semantic information has a plurality of search dimensions. For example, after the user inputs "poetry whine", the search term may correspond to search dimensions such as "native measures", "poetry collection", and "brief introduction", and at this time, it cannot be directly determined whether the search intention is to search for "native measures of poetry whine", or "poetry collection of poetry whine", or "brief introduction of poetry whine". Therefore, further, when there is one piece of semantic information corresponding to the search word, it is also possible to determine whether the search intention can be directly determined according to the search dimension of the semantic information corresponding to the search word. Under the condition that the semantic information has one search dimension, the search intention can be directly determined; when the semantic information has a plurality of search dimensions, the search intention cannot be directly determined.
Next, in the step of presenting the search result, for a search word capable of directly determining a search intention, a search result that meets the search intention of the user may be presented in a primary presentation area of the search result page directly based on the determined search intention. It should be explained here that the search result page may be divided into a primary presentation area and a non-primary presentation area in a direction from one end to the other end of the search result page, as shown in fig. 2 and 3. For example, the top-to-bottom direction of the search result page may be divided into a primary display area and a non-primary display area, i.e., the primary display area is located above the non-primary display area. In order to meet other search requirements of the user, other search results besides the user's search intention may be presented in the non-primary presentation area. Here, the search results other than the user search intention may be randomly generated or generated according to consumption data, and may not be specifically limited herein.
For a search term for which the search intention cannot be directly determined, the recommended term corresponding to each target search intention and the preview content of the multimedia information corresponding to each recommended term may be displayed in the search result page according to the processes of steps S101 to S103. The process of determining the target search intention, the process of determining the recommended word corresponding to each target search intention, and the process of determining the preview content of the multimedia information corresponding to each recommended word will not be repeated herein, and specific descriptions may be found in the foregoing.
Here, the recommended words and the preview content of the multimedia information corresponding to each recommended word may be presented in the search result page in a media content syndication card manner. The media content aggregate card may include a plurality of sub-cards therein. Each sub-card can show a recommended word and the preview content of the multimedia information corresponding to the recommended word. The media content aggregation card can also be displayed in the primary display area of the search result page, and the media content aggregation card is displayed in the primary display area of the search result page, so that a user can acquire the search result meeting the search requirement of the user more conveniently, and the information acquisition efficiency is improved.
In a non-primary presentation area of the search results page, other search results related to the multimedia information consumed by the user may be presented. By displaying other search results related to the multimedia information consumed by the user, the deep consumption requirement of the user can be met.
By the search result display method provided by the embodiment of the disclosure, the target search intention is determined according to the entity update information associated with the search word and the consumption data of the associated media information of the search word, so that the method is more diversified and refined, and the real search intention of the user can be better met; furthermore, the recommendation words and the corresponding multimedia information determined according to the target search intention can better meet the search requirements of the user, so that the convenience of the user for finding the search results meeting the requirements of the user can be improved.
It will be understood by those skilled in the art that in the method of the present invention, the order of writing the steps does not imply a strict order of execution and any limitations on the implementation, and the specific order of execution of the steps should be determined by their function and possible inherent logic.
Based on the same inventive concept, a search result display device corresponding to the search result display method is also provided in the embodiments of the present disclosure, and because the principle of solving the problem of the device in the embodiments of the present disclosure is similar to the search result display method in the embodiments of the present disclosure, the implementation of the device can refer to the implementation of the method, and repeated details are not repeated.
Referring to fig. 5, a schematic diagram of an architecture of a search result display apparatus provided in the embodiment of the present disclosure is shown, where the apparatus includes: a receiving module 501, an obtaining module 502 and a display module 503; wherein the content of the first and second substances,
a receiving module 501, configured to receive a search term, where the search term corresponds to a plurality of target search intents;
an obtaining module 502, configured to obtain a recommended word corresponding to each target search intention and multimedia information corresponding to each recommended word; wherein the plurality of target search intents includes a target search intention determined according to entity update information associated with the search term and consumption data of associated media information of the search term;
a displaying module 503, configured to display the recommended word and the preview content of the multimedia information corresponding to each recommended word on a search result page.
In an alternative embodiment, the apparatus further comprises: the generating module is used for generating recommended words corresponding to the target search intention; the generation module is specifically configured to:
obtaining dimension keywords representing search dimensions corresponding to the target search intention;
and generating a recommended word corresponding to the target search intention based on the dimension key words and the search words.
In an alternative embodiment, the apparatus further comprises: a first determination module to determine a target search intent of the plurality of target search intents: the first determining module is specifically configured to:
acquiring entity updating information associated with the search terms and consumption data of media information associated with the search terms;
selecting entity updating information meeting preset updating conditions and consumption data meeting preset consumption conditions from the acquired entity updating information and the consumption data of the associated media information;
and determining the target search intention based on the entity updating information meeting the preset updating condition and the consumption data meeting the preset consumption condition.
In an alternative embodiment, the apparatus further comprises: a second determination module to determine a target search intent of the plurality of target search intents: the second determining module is specifically configured to:
acquiring media information consumption data before the search word is received;
determining the target search intent based on the media information consumption data.
In an alternative embodiment, the apparatus further comprises: a third determining module to:
in response to there being a plurality of search dimensions that match semantic information of the search term, determining a search intent of the search term in the plurality of search dimensions;
determining the target search intention from the plurality of search intents based on consumption data corresponding to the plurality of search intents, respectively.
In an alternative embodiment, the apparatus further comprises: a fourth determination module to:
in response to the existence of a plurality of semantic information corresponding to the search word, determining search dimensions respectively corresponding to the plurality of semantic information, and determining a search intention of the search word in the search dimensions;
determining the target search intention from the plurality of search intents based on consumption data corresponding to the plurality of search intents, respectively.
In an alternative embodiment, the multimedia information includes a plurality of multimedia assets, and the apparatus further includes: a fifth determining module to: determining multimedia information corresponding to the recommended words; the fifth determining module is specifically configured to:
determining a plurality of genre types corresponding to the search dimensions according to the search dimensions corresponding to the recommended words;
and respectively determining target multimedia resources belonging to each type of the genre according to the plurality of types of the genre, wherein the target multimedia resources are used as the multimedia information corresponding to the preview content displayed on the search result page.
The description of the processing flow of each module in the device and the interaction flow between the modules may refer to the related description in the above method embodiments, and will not be described in detail here.
Based on the same technical concept, the embodiment of the disclosure also provides computer equipment. Referring to fig. 6, a schematic structural diagram of a computer device 600 provided in the embodiment of the present disclosure includes a processor 601, a memory 602, and a bus 603. The memory 602 is used for storing execution instructions and includes a memory 6021 and an external memory 6022; the memory 6021 is also called an internal memory and is used for temporarily storing the operation data in the processor 601 and the data exchanged with the external memory 6022 such as a hard disk, the processor 601 exchanges data with the external memory 6022 through the memory 6021, and when the computer device 600 operates, the processor 601 and the memory 602 communicate with each other through the bus 603, so that the processor 601 executes the following instructions:
receiving search words, wherein the search words correspond to a plurality of target search intents;
acquiring recommended words corresponding to the target search intents and multimedia information corresponding to the recommended words; wherein the plurality of target search intents includes a target search intention determined according to entity update information associated with the search term and consumption data of associated media information of the search term;
and displaying the recommended words and the preview content of the multimedia information corresponding to each recommended word on a search result page.
The embodiments of the present disclosure further provide a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program performs the steps of the search result presentation method described in the above method embodiments. The storage medium may be a volatile or non-volatile computer-readable storage medium.
The embodiments of the present disclosure also provide a computer program product, where the computer program product carries a program code, and instructions included in the program code may be used to execute the steps of the search result displaying method in the foregoing method embodiments, which may be referred to specifically for the foregoing method embodiments, and are not described herein again.
The computer program product may be implemented by hardware, software or a combination thereof. In an alternative embodiment, the computer program product is embodied in a computer storage medium, and in another alternative embodiment, the computer program product is embodied in a Software product, such as a Software Development Kit (SDK), or the like.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working process of the apparatus described above may refer to the corresponding process in the foregoing method embodiment, and is not described herein again. In the several embodiments provided in the present disclosure, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present disclosure may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present disclosure may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present disclosure. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above-mentioned embodiments are merely specific embodiments of the present disclosure, which are used for illustrating the technical solutions of the present disclosure and not for limiting the same, and the scope of the present disclosure is not limited thereto, and although the present disclosure is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive of the technical solutions described in the foregoing embodiments or equivalent technical features thereof within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the embodiments of the present disclosure, and should be construed as being included therein. Therefore, the protection scope of the present disclosure shall be subject to the protection scope of the claims.
Claims (10)
1. A search result display method is characterized by comprising the following steps:
receiving search words, wherein the search words correspond to a plurality of target search intents;
acquiring recommended words corresponding to the target search intents and multimedia information corresponding to the recommended words; wherein the plurality of target search intents includes a target search intention determined according to entity update information associated with the search term and consumption data of associated media information of the search term;
and displaying the recommended words and the preview content of the multimedia information corresponding to each recommended word on a search result page.
2. The method of claim 1, wherein the recommended word corresponding to the target search intention is generated according to the following steps:
obtaining dimension keywords representing search dimensions corresponding to the target search intention;
and generating a recommended word corresponding to the target search intention based on the dimension key words and the search words.
3. The method of claim 1, wherein the plurality of target search intents includes a target search intention determined according to the steps of:
acquiring entity updating information associated with the search terms and consumption data of media information associated with the search terms;
selecting entity updating information meeting preset updating conditions and consumption data meeting preset consumption conditions from the acquired entity updating information and the consumption data of the associated media information;
and determining a target search intention based on the entity updating information meeting the preset updating condition and the consumption data meeting the preset consumption condition.
4. The method of claim 1, wherein the plurality of target search intents includes a target search intention determined according to the following steps:
acquiring media information consumption data before the search word is received;
determining the target search intent based on the media information consumption data.
5. The method of claim 1, wherein the determination of the target search intent comprises:
in response to there being a plurality of search dimensions that match semantic information of the search term, determining a search intent of the search term in the plurality of search dimensions;
determining the target search intention from the plurality of search intents based on consumption data corresponding to the plurality of search intents, respectively.
6. The method of claim 1, wherein the determination of the target search intent comprises:
in response to the existence of a plurality of semantic information corresponding to the search word, determining search dimensions respectively corresponding to the plurality of semantic information, and determining a search intention of the search word in the search dimensions;
determining the target search intention from the plurality of search intents based on consumption data corresponding to the plurality of search intents, respectively.
7. The method of claim 1, wherein the multimedia information comprises a plurality of multimedia resources, and the multimedia information corresponding to the recommended word is determined according to the following steps:
determining a plurality of genre types corresponding to the search dimensions according to the search dimensions corresponding to the recommended words;
and respectively determining target multimedia resources belonging to each type of the genre according to the plurality of types of the genre, wherein the target multimedia resources are used as the multimedia information corresponding to the preview content displayed on the search result page.
8. A search result presentation apparatus, comprising:
the receiving module is used for receiving search words, and the search words correspond to a plurality of target search intents;
the acquisition module is used for acquiring recommended words corresponding to the target search intents and multimedia information corresponding to the recommended words; wherein the plurality of target search intents includes a target search intention determined according to entity update information associated with the search term and consumption data of associated media information of the search term;
and the display module is used for displaying the recommended words and the preview content of the multimedia information corresponding to each recommended word on a search result page.
9. A computer device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating via the bus when a computer device is running, the machine-readable instructions when executed by the processor performing the steps of the search result presentation method according to any one of claims 1 to 7.
10. A computer-readable storage medium, having stored thereon a computer program which, when being executed by a processor, carries out the steps of the search result presentation method according to any one of claims 1 to 7.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2024087832A1 (en) * | 2022-10-24 | 2024-05-02 | 北京字跳网络技术有限公司 | Search result display method and apparatus, and search result determination method and apparatus |
| WO2024139834A1 (en) * | 2022-12-29 | 2024-07-04 | 北京字跳网络技术有限公司 | Search word determining method and apparatus, computer device, and storage medium |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2024087832A1 (en) * | 2022-10-24 | 2024-05-02 | 北京字跳网络技术有限公司 | Search result display method and apparatus, and search result determination method and apparatus |
| WO2024139834A1 (en) * | 2022-12-29 | 2024-07-04 | 北京字跳网络技术有限公司 | Search word determining method and apparatus, computer device, and storage medium |
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