CN114955764A - Advertisement display method for elevator and display device in car - Google Patents
Advertisement display method for elevator and display device in car Download PDFInfo
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- CN114955764A CN114955764A CN202111507549.6A CN202111507549A CN114955764A CN 114955764 A CN114955764 A CN 114955764A CN 202111507549 A CN202111507549 A CN 202111507549A CN 114955764 A CN114955764 A CN 114955764A
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- car
- sound
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Classifications
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B3/00—Applications of devices for indicating or signalling operating conditions of elevators
- B66B3/002—Indicators
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B1/00—Control systems of elevators in general
- B66B1/02—Control systems without regulation, i.e. without retroactive action
- B66B1/06—Control systems without regulation, i.e. without retroactive action electric
- B66B1/14—Control systems without regulation, i.e. without retroactive action electric with devices, e.g. push-buttons, for indirect control of movements
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B1/00—Control systems of elevators in general
- B66B1/34—Details, e.g. call counting devices, data transmission from car to control system, devices giving information to the control system
- B66B1/46—Adaptations of switches or switchgear
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B11/00—Main component parts of lifts in, or associated with, buildings or other structures
- B66B11/02—Cages, i.e. cars
- B66B11/0226—Constructional features, e.g. walls assembly, decorative panels, comfort equipment, thermal or sound insulation
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B3/00—Applications of devices for indicating or signalling operating conditions of elevators
- B66B3/002—Indicators
- B66B3/008—Displaying information not related to the elevator, e.g. weather, publicity, internet or TV
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B3/00—Applications of devices for indicating or signalling operating conditions of elevators
- B66B3/02—Position or depth indicators
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B5/00—Applications of checking, fault-correcting, or safety devices in elevators
- B66B5/0006—Monitoring devices or performance analysers
- B66B5/0012—Devices monitoring the users of the elevator system
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B66—HOISTING; LIFTING; HAULING
- B66B—ELEVATORS; ESCALATORS OR MOVING WALKWAYS
- B66B2201/00—Aspects of control systems of elevators
- B66B2201/40—Details of the change of control mode
- B66B2201/46—Switches or switchgear
- B66B2201/4607—Call registering systems
- B66B2201/463—Wherein the call is registered through physical contact with the elevator system
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- Engineering & Computer Science (AREA)
- Automation & Control Theory (AREA)
- Computer Networks & Wireless Communication (AREA)
- Civil Engineering (AREA)
- Mechanical Engineering (AREA)
- Structural Engineering (AREA)
- Indicating And Signalling Devices For Elevators (AREA)
Abstract
The invention provides an advertisement display method for an elevator and an in-car display device, which can ensure the service for users and improve the audience rating of advertisements. An advertisement display method for an elevator is a method for displaying an advertisement on a display part arranged in a passenger car, wherein a user enters the passenger car at a floor called by a waiting hall, an effect sound causing the user to pay attention is generated from the display part after a car door of the passenger car is closed, and advertisement display and advertisement sound output are started from the display part after the effect sound is generated.
Description
Technical Field
The embodiment of the invention relates to an advertisement display method of an elevator and an in-car display device.
Background
Conventionally, an advertisement display in an elevator car is performed by a display device dedicated to the advertisement display provided in the car. Most of the displayed contents are that advertisements and building side information such as maintenance days of elevators or large garbage collection days are played alternately. In this case, the image is always displayed during the ascent and descent of the elevator.
As a conventional technique, for example, there is a technique of dividing a screen of one information display device in a car, simultaneously displaying different information data such as video, still images, text characters, and the like, and outputting sound when the information data includes a sound signal. Although not the advertisement display, the change of the operation mode (express, floor division, number of cars) by the group management control may be notified by voice by a guide device provided in the car or near the entrance of the hall.
Disclosure of Invention
However, even in the case of an audio image, if the same content is always displayed, the user does not pay attention to the advertisement. This situation causes a problem that the advertiser has a reduced advertising effect because the user's view decreases. In addition, there are also users who enter the car without initially noticing that an advertisement is being displayed.
Therefore, a new structure for viewing an advertisement more reliably is required, but no countermeasure is implemented at present.
The invention provides an advertisement display method for an elevator and an in-car display device, which can ensure the service for users and improve the audience rating of advertisements.
An advertisement display method for an elevator according to an embodiment is a method for displaying an advertisement on a display portion disposed in a car, wherein a user enters the car at a floor called by a waiting hall, an effect sound causing the user to pay attention is generated from the display portion after a car door of the car is closed, and advertisement display and output of the advertisement sound are started from the display portion after the effect sound is generated.
According to the advertisement display method for the elevator with the structure, the audience rating of the advertisement can be improved while ensuring the service for the user.
Drawings
Fig. 1 is a configuration diagram showing a structure of a car of an elevator in embodiments 1 and 2.
Fig. 2 is a block diagram showing a configuration of an in-car display device according to embodiment 1.
Fig. 3 is a flowchart showing processing steps of an elevator advertisement display method, an in-car display device, and an advertisement display program according to embodiment 1.
Fig. 4 is a block diagram showing a configuration of an in-car display device according to embodiment 2.
Fig. 5 is a flowchart showing processing steps of an elevator advertisement display method, an in-car display device, and an advertisement display program according to embodiment 2.
Fig. 6 is a configuration diagram showing a structure of a car of an elevator in embodiment 3.
Fig. 7 is a block diagram showing a configuration of an in-car display device according to embodiment 3.
Fig. 8 is a flowchart showing processing steps of an elevator advertisement display method, an in-car display device, and an advertisement display program according to embodiment 3.
Detailed Description
< embodiment 1 >
First, the structure of an elevator car to which embodiment 1 of the present invention is applied will be described.
As shown in fig. 1, a car 1 for an elevator includes a car door 2 and an in-car operation panel 4 provided on a front side plate 3 of the car door 2. The in-car operation panel 4 includes: a car call button 5 for indicating a user's destination floor, a door open/close button 6 for indicating opening/closing of a door, an interphone 7, and a switch box 8 for maintenance.
In the present embodiment, a display device 9 is provided on the front side plate 3 above the car interior operation panel 4. Further, a camera 10 is provided near the ceiling above the car door 2.
Fig. 2 is a block diagram showing the configuration of embodiment 1.
As shown in fig. 2, the in-car display device 20 includes the display device 9, the display control unit 21, the content data input unit 22, and the content data storage unit 23. The display device 9 includes an information display unit 24 and an effect sound output unit 25. The in-car display device 20 is composed of a computer and a display medium connected to the computer, and executes an advertisement display method of the elevator by incorporating an advertisement display program in the computer.
The display control section 21 outputs content data related to an advertisement to the information display section 24 and the effect sound output section 25 of the display device 9, and performs display control and sound output control on these information display section 24 and effect sound output section 25.
The content data input unit 22 inputs content data such as still image data and video data related to an advertisement to be displayed from the control panel 30. The content data input unit 22 has a wireless reception function and can receive content data transmitted wirelessly from the control panel 30. In addition, the content data may also be received via a tail code.
The content data storage unit 23 is composed of a hard disk or a semiconductor memory, and stores content data such as still image data and video data related to the advertisement input by the content data input unit 22.
The information display unit 24 of the display device 9 displays content data such as still image data and video data related to advertisements.
The effect sound output unit 25 outputs an effect sound that is a cause of the user's attention when the user enters the car 1 and closes the door. As the effect sound, for example, a "pong (ポーン)" sound or a ringtone may be considered. In addition, consider a voice associated with the advertiser or a voice reminiscent of the advertiser, such as an image song of the advertiser, and the like.
Next, the processing procedure of embodiment 1 will be described based on the flowchart of fig. 3.
When the elevator is in normal operation or traveling (yes in step S1), the display device 9 of the in-car display device 20 displays an advertisement by a still image or a video image and outputs an advertisement sound. When a hall call is made and the hall call floor is reached (yes in steps S2 and S3), the display of an advertisement and the sound of the advertisement by the in-car display device 20 are suspended and a guidance sound is output (step S5). The hall call is performed, for example, based on an operation of a hall call operation panel (not shown) provided in each hall (hall) of each floor (floor). The advertisement content is a content structure in which the advertisement and the building side information are alternately played for about 3 seconds. Here, the building information means information such as the maintenance date of the elevator or the date of collecting large garbage.
When the user in the waiting hall enters the car 1, the car doors 2 are closed, and the display control unit 21 receives the door closing signal (yes in step S6), the effect sound output unit 25 outputs an effect sound for attracting the user' S attention, for example, a sound of "pong" (step S7). Then, the information display portion 24 of the display device 9 displays the advertisement (step S8).
Thus, according to embodiment 1, the user who newly enters the car 1 can be prompted to view the advertisement with certainty. Further, the user who has taken the elevator can view the advertisement again, and the audience rating of the advertisement can be expected to be improved. In addition, since the effect sound is generated after the door is closed, the quietness can be ensured.
Although the sound effect is generated immediately after the full closing, if there is a hall call, the user may press the floor button after entering the car 1, or may perform the sound after a predetermined time such as several seconds after receiving the door closing signal. Even if the destination floor is already registered, the user has an effect of making a margin more than immediately after the full-closing. However, when the elevator arrives at a floor where only the car calls without the hall call, the effect sound may be generated immediately after the door is closed.
In addition, the content data is distributed from the control disc 30 by wireless or by a tail code. However, the content data may be stored in a storage medium such as a USB memory, and may be directly supplied to the display control section 21. With this configuration, the content input unit 22 and the content storage unit 23 can be eliminated, and the device configuration can be simplified.
< embodiment 2 >
Fig. 4 is a block diagram showing the configuration of embodiment 2. The same components as those in embodiment 1 shown in fig. 2 are denoted by the same reference numerals, and description thereof will be omitted.
The in-car display device 20 according to embodiment 2 includes an image analysis unit 26 in addition to the configuration of embodiment 1.
The image analysis unit 26 inputs image data captured by the camera 10 disposed in the car 1, and performs detection analysis of the line of sight, face, or body direction of a user in the car. Then, when it is determined from the analysis result of the image analysis unit 26 that the user is not facing the display device 9, the display control unit 21 instructs the effect sound output unit 25 to generate the effect sound again.
Next, the processing procedure of embodiment 2 will be described based on the flowchart of fig. 5. The same processing procedure as that in the flowchart of fig. 3 showing the processing procedure of embodiment 1 is given the same reference numerals, and the description thereof is omitted.
When a user in a waiting hall enters the car 1, the car doors 2 are closed, and the display control unit 21 receives a door closing signal (yes in step S6), an effect sound for attracting the user' S attention is output (step S7). Then, the advertisement is displayed (step S8).
In the advertisement display, the image analysis unit 26 inputs image data captured by the camera 10 disposed in the car 1, and performs detection analysis of the line of sight, face, or body orientation of a user in the car 1. When determining that the user is not facing the display device 9 (no in step S11), the display control unit 21 instructs the sound effect output unit 25 to generate the sound effect again while displaying the advertisement. Thereby, the effect sound is outputted again from the effect sound output unit 25 (step S12).
Thus, according to embodiment 2, the user in the car 1 can be prompted to view the advertisement reliably. Therefore, it is expected that the audience rating for the advertisement can be improved while ensuring the service to the user.
The camera 10 installed in the car may be installed in the car operation panel 4 as long as it can detect the direction of the user's sight line. In this case, since the wiring can be bundled together with the wiring of the buttons and the like provided on the car interior operation panel 4, the wiring operation becomes easy.
< embodiment 3 >
Fig. 6 shows a structure of a car of an elevator to which embodiment 3 of the present invention is applied. The same components as those in fig. 1 are denoted by the same reference numerals, and description thereof is omitted.
As shown in fig. 6, the car 1 of the elevator according to embodiment 3 includes a first display device 9a and a second display device 9b on both front side plates 3 sandwiching a car door 2, and performs an advertisement display by 2 display devices 9a and 9 b.
Fig. 7 is a block diagram showing the structure of embodiment 3.
In the in-car display device 20 according to embodiment 3, the first display device 9a and the second display device 9b are connected to the display control unit 21.
The first display device 9a has an information display unit 24a and an effect sound output unit 25 a. The second display device 9b also has an information display unit 24b and an effect sound output unit 25 b. The first display device 9a and the second display device 9b normally display the same content, but may display different contents.
The display control unit 21 according to embodiment 3 controls whether the effect sound is output from the first display device 9a or the effect sound is output from the second display device 9b, based on the result of the image analysis of the image data of the camera 10 by the image analysis unit 26 and the location where the user is present. That is, when there are a plurality of users, the effect sound is output from the side close to the place determined by the image analysis unit 26 as the place where the users are the most.
Next, the processing procedure of embodiment 3 will be described based on the flowchart of fig. 8. The same processing procedure as that in the flowchart of fig. 3 showing the processing procedure of embodiment 1 is given the same reference numerals, and the description thereof is omitted.
When a user in a waiting hall enters the car 1, the car doors 2 are closed, and the display control unit 21 receives a door closing signal (yes in step S6), an effect sound for attracting the user' S attention is output (step S7).
At this time, whether the effect sound is output from the first display device 9a or the effect sound is output from the second display device 9b is controlled based on the result of the image analysis of the image data of the camera 10 by the image analysis unit 26 and the location where the user is located. For example, when the position where the user is present is deviated to the vicinity of the first display device 9a (yes at step S21), the effect sound is output from the effect sound output unit 25a of the first display device 9a (step S22).
After the effect sound is output, the advertisement is displayed immediately (step S8). The advertisement is displayed on both the first display device 9a and the second display device 9 b. Further, the advertisement may be displayed only from the first display device 9a that is biased toward the user.
As described above, according to embodiment 3, it is possible to call out the interest of the user more reliably, ensure the service to the user, and improve the audience rating of the advertisement.
In embodiment 3, a configuration including 2 display devices 9a and 9b is adopted, but the configuration is not limited to 2. For example, the car door 2 may be provided on a lateral side panel surface or a back surface facing the car door. When there are a plurality of display devices in the car 1, if there is no echo, it is possible to start the advertisement display by outputting a sound from each display device. If there is an environment such as echo, it may be output from only one of them.
< other embodiment >
In addition to the above-described embodiments 1 to 3, for example, when the display content starts with the building side information, the display content may be configured not to emit the effect sound.
Further, a sound collecting device may be provided in the car 1 to collect sound in the car 1 and the sound volume may be changed according to the sound collection level.
In addition, if the next floor is not reached within the time of one advertisement being played, it may be configured to sound an effect every time a new advertisement is played.
When one advertisement reaches the next floor before the end, the advertisement that ended in the middle may be displayed again after the door is closed, and the sound of the effect may be generated before the display.
Further, news can be played without playing advertisements while the door is opened. Further, the structure may be such that only the advertisement is displayed without playing the building side information.
Several embodiments of the present invention have been described above, but these embodiments are provided as examples and are not intended to limit the scope of the present invention. These new embodiments can be implemented in other various ways, and various omissions, substitutions, and changes can be made without departing from the spirit of the invention. These embodiments and modifications thereof are included in the scope and gist of the invention, and are included in the scope equivalent to the invention described in the claims.
Claims (9)
1. An advertisement display method for an elevator, which displays an advertisement on a display part disposed in a car,
when a user enters the car at a floor called by a waiting hall, an effect sound which is concerned by the user is generated from the display part after a car door of the car is closed, and after the effect sound is generated, advertisement display and advertisement sound output are started from the display part.
2. The advertisement display method of an elevator according to claim 1,
the sound effect is reproduced when it is determined that the user is not facing the display unit by detecting and analyzing a direction in which the line of sight, the face, or the body of the user is facing in the car by a camera disposed in the car.
3. The advertisement display method of an elevator according to claim 1 or 2,
the sound effect is not output when a sound other than an advertisement is being output from an in-car operation panel provided in the display unit or the car, and the sound effect is output after the output of the sound other than the advertisement is completed.
4. The advertisement display method of an elevator according to claim 1 or 2,
sound collection is performed on the sound in the car, and the output of the effect sound is adjusted according to the sound collection result.
5. The advertisement display method of an elevator according to claim 1 or 2,
and a control panel for controlling the movement of the car, which receives a door closing signal of the car and outputs a signal for generating the effect sound to the display part.
6. The advertisement display method of an elevator according to claim 1 or 2,
the effect sound is a sound related to an advertiser.
7. An in-car display device for an elevator, comprising:
an effect sound generating part which generates effect sound which arouses the attention of a user after the user enters a passenger car and a car door of the passenger car is closed at a floor called by a waiting hall; and
and an advertisement display unit that starts advertisement display and advertisement sound output after the sound effect generation unit generates the sound effect.
8. The in-car display device of an elevator according to claim 7,
the car further comprises an image analysis unit for inputting a video signal from a camera disposed in the car and detecting and analyzing a direction in which a line of sight, a face, or a body of the user in the car is directed,
the sound effect generation unit generates the sound effect again when the image analysis unit determines that the user is not facing the advertisement display unit.
9. The in-car display device of an elevator according to claim 8,
the advertisement display unit includes a first display unit and a second display unit provided at a location different from the first display unit,
the effect sound is generated from one of the first display unit and the second display unit which is located at a position closest to the place determined by the image analysis unit as the user being the most.
Applications Claiming Priority (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2021026042A JP7150912B2 (en) | 2021-02-22 | 2021-02-22 | ELEVATOR ADVERTISING METHOD, IN-CAR DISPLAY DEVICE AND ADVERTISING DISPLAY PROGRAM |
| JP2021-026042 | 2021-02-22 |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN114955764A true CN114955764A (en) | 2022-08-30 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202111507549.6A Pending CN114955764A (en) | 2021-02-22 | 2021-12-10 | Advertisement display method for elevator and display device in car |
Country Status (2)
| Country | Link |
|---|---|
| JP (1) | JP7150912B2 (en) |
| CN (1) | CN114955764A (en) |
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| CN211664494U (en) * | 2018-11-09 | 2020-10-13 | 深圳信息职业技术学院 | Intelligent energy-saving elevator advertisement delivery system |
| CN109816444A (en) * | 2019-01-21 | 2019-05-28 | 北京图知天下科技有限责任公司 | A kind of advertisement placement method and device |
| CN210039585U (en) * | 2019-08-03 | 2020-02-07 | 深圳市毅景科技有限公司 | Multifunctional advertising machine |
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| JP2022127837A (en) | 2022-09-01 |
| JP7150912B2 (en) | 2022-10-11 |
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