CN114861055A

CN114861055A - Information display method and device, electronic equipment and storage medium

Info

Publication number: CN114861055A
Application number: CN202210504132.2A
Authority: CN
Inventors: 张兹佩
Original assignee: Beijing 58 Information Technology Co Ltd
Current assignee: Beijing 58 Information Technology Co Ltd
Priority date: 2022-05-10
Filing date: 2022-05-10
Publication date: 2022-08-05

Abstract

The application provides an information display method, an information display device, an electronic device and a storage medium, wherein the method comprises the following steps: responding to a first input of a release page of a third-party channel, and displaying an application program home page of a target application program, wherein the application program home page comprises a business popup matched with the release page, the release page comprises recommendation information of at least one target object of the target application program, the business popup comprises an object identifier of the at least one target object, and the at least one target object comprises a service to be recommended and/or a service category to be recommended; displaying a target page associated with at least one target object in response to a second input to the business popup; and/or, in response to a third input to the business popup, canceling the business popup, and displaying a function entry for accessing the at least one target object on the application home page. According to the method and the device, the related content can be displayed on the home page in a personalized mode based on the recommended information in the release page, and the content matched with the user requirement can be displayed continuously after the business popup is closed.

Description

Information display method and device, electronic equipment and storage medium

Technical Field

The present application relates to the field of communications technologies, and in particular, to an information display method and apparatus, an electronic device, and a storage medium.

Background

The home page of the application generally plays a role in traffic distribution, and after a user enters the application, the user needs to find the required service or commodity on the home page, so that the home page of the application needs to more efficiently match various services supported by the application or different commodities provided by the application.

At present, the background of the application program can collect and analyze historical behavior data of a user, and after the user starts the application program, selected content determined based on the historical behavior data of the user is displayed on the home page of the application program, so that the exposure rate of related content is improved, and content recommendation is realized.

When the user opens the application program based on the third-party channel, the user can skip the home page of the application program and directly display the content page matched with the channel requirement of the third-party channel. The application program home page is recommended only based on the historical behavior data of the user, and/or relevant recommended content is displayed based on the recommended task, and the user cannot know the content matched with the channel requirement through the application program home page.

Therefore, in the prior art, when a user opens an application program based on a third-party channel, the problem that the home page of the application program cannot be displayed in a personalized manner according to required content exists.

Disclosure of Invention

The embodiment of the application provides an information display method and device, electronic equipment and a storage medium, and aims to solve the problem that in the prior art, when a user opens an application program based on a third-party channel, a home page of the application program cannot be displayed in a personalized mode according to required content.

In a first aspect, an embodiment of the present application provides an information display method applied to an electronic device, including:

responding to a first input of a release page corresponding to a third-party channel, and displaying an application program home page of a target application program, wherein the application program home page comprises a business popup matched with the release page, the release page comprises recommendation information corresponding to at least one target object of the target application program, the business popup comprises object identifications respectively corresponding to the at least one target object, and the at least one target object comprises a service to be recommended and/or a service category to be recommended;

in the event that a second input to the business popup is received, displaying a target page associated with the at least one target object in response to the second input; and/or

And under the condition that a third input for the business popup is received, responding to the third input, canceling the business popup, and displaying a function entrance for accessing the at least one target object on the application program home page.

In a second aspect, an embodiment of the present application provides an information display apparatus, applied to an electronic device, including:

the system comprises a first display module, a second display module and a third-party channel, wherein the first display module is used for responding to first input of a launching page corresponding to the third-party channel and displaying an application program home page of a target application program, the application program home page comprises a business popup matched with the launching page, the launching page comprises recommendation information corresponding to at least one target object of the target application program, the business popup comprises object identifications corresponding to the at least one target object respectively, and the at least one target object comprises a service to be recommended and/or a service category to be recommended;

a second display module, configured to, in a case where a second input to the service popup is received, display, in response to the second input, a target page associated with the at least one target object; and/or

And the processing module is used for responding to the third input under the condition that the third input to the business popup is received, canceling the business popup, and displaying a function entrance for accessing the at least one target object on the application program home page.

In a third aspect, an embodiment of the present application provides an electronic device, which includes a processor, a memory, and a computer program stored on the memory and executable on the processor, and when executed by the processor, the computer program implements the steps of the information display method according to the first aspect.

In a fourth aspect, the present application provides a computer-readable storage medium, on which a computer program is stored, and when executed by a processor, the computer program implements the steps of the information display method according to the first aspect.

According to the technical scheme of the embodiment of the application, the application program home page comprising the service popup is displayed in response to the first input of the release page corresponding to the third-party channel, the object identification matched with the content in the release page is displayed through the service popup, the personalized display of the associated content in the application program home page based on the recommendation information in the release page can be realized, the matching degree of the user demand and the service provided by the application program home page is improved, and therefore the distribution efficiency of the application program home page is improved, and the order rate is improved; displaying a target page associated with the target object when the second input is received, wherein the content associated with the target object can be displayed; and when the third input is received, canceling the service popup, displaying a function entrance for accessing at least one target object on the application program home page, and continuously displaying an access entrance for accessing personalized contents associated with the delivered page on the application program home page after the service popup is closed, so that the contents matched with the user requirements are continuously displayed.

Drawings

FIG. 1 is a schematic diagram of an information display method provided in an embodiment of the present application;

fig. 2 is a first schematic diagram illustrating a service popup displayed on an application home page according to an embodiment of the present application;

fig. 3 is a schematic diagram illustrating a second example of displaying a service popup on an application home page according to an embodiment of the present disclosure;

fig. 4 is a third schematic diagram illustrating a service popup displayed on an application home page according to an embodiment of the present application;

FIG. 5 is a diagram illustrating a detail page presentation triggered based on an input of an object identifier provided by an embodiment of the present application;

FIG. 6 is a diagram illustrating triggering of a list page presentation based on input identifying an object according to an embodiment of the present application;

FIG. 7 is a diagram illustrating triggering of a list page presentation based on input to a target control according to an embodiment of the present application;

FIG. 8 is a schematic diagram illustrating triggering of a service page presentation based on input to a target control according to an embodiment of the present application;

FIG. 9 is a diagram illustrating a functional entry displayed on a home page of an application according to an embodiment of the present application;

fig. 10 is a schematic view of an information display device according to an embodiment of the present application;

fig. 11 shows a schematic structural diagram of an electronic device according to an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some, but not all, embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

It should be appreciated that reference throughout this specification to "one embodiment" or "an embodiment" means that a particular feature, structure or characteristic described in connection with the embodiment is included in at least one embodiment of the present application. Thus, the appearances of the phrases "in one embodiment" or "in an embodiment" in various places throughout this specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures, or characteristics may be combined in any suitable manner in one or more embodiments.

In various embodiments of the present application, it should be understood that the sequence numbers of the following processes do not mean the execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation to the implementation process of the embodiments of the present application.

An embodiment of the present application provides an information display method applied to an electronic device, and as shown in fig. 1, the method includes:

step 101, responding to a first input of a launching page corresponding to a third-party channel, and displaying an application program home page of a target application program, wherein the application program home page comprises a business popup matched with the launching page, the launching page comprises recommendation information corresponding to at least one target object of the target application program, the business popup comprises object identifiers respectively corresponding to the at least one target object, and the at least one target object comprises a service to be recommended and/or a service category to be recommended.

The electronic equipment responds to the first input when receiving the first input of a release page corresponding to a third-party channel, triggers a target application program to start, displays an application program home page of the target application program, and displays a business popup matched with the release page on the application program home page. The first input in this embodiment may include, but is not limited to, a click, a long press, and a slide input within the drop page, and the first input may also be a specific gesture and action input.

The delivery page corresponding to the third-party channel is a delivery page displayed through the third-party channel, and the delivery page includes recommendation information corresponding to at least one target object in the target application program, that is, the delivery page is a recommendation page of the at least one target object, and the delivery page can also be understood as an advertisement page of the at least one target object. Since the service popup is matched with the release page, and the release page includes recommendation information corresponding to at least one target object, the service popup may include object identifiers corresponding to the at least one target object, respectively. At least one target object in the target application program may include at least one service to be recommended, may also include at least one service category to be recommended, and may also include at least one service to be recommended and at least one service category to be recommended. For a case including a plurality of to-be-recommended service businesses, the plurality of to-be-recommended service businesses may correspond to one or more service categories; aiming at the conditions including the service business to be recommended and the service category to be recommended, the service category corresponding to the service business to be recommended is different from the service category to be recommended. The target application program in the embodiment of the application can be a life application program and can support service services of different service types.

And 102, under the condition that a second input for the business popup is received, responding to the second input, and displaying a target page associated with the at least one target object.

After displaying the application home page including the business popup, receiving a second input of the business popup from the user. The service popup is matched with the release page, the release page comprises recommendation information corresponding to the service to be recommended and/or the service category to be recommended, and the service popup can comprise an object identifier corresponding to the service to be recommended and/or the service category to be recommended. And after receiving a second input of the business popup, responding to the second input, and displaying a target page associated with the business to be recommended and/or the class of the service to be recommended. The second input of the user to the service popup may be a second input to an object identifier in the service popup, an input to a specific area of the service popup, or an input to a specific control in the service popup. The input form of the second input can be referred to the related description of the first input, and is not described herein. By displaying the object identifier of at least one target object associated with the delivered page in a pop-up window form on the application home page, the content displayed on the application home page can be associated with the recommended content in the delivered page, so that the associated content can be displayed on the application home page based on the recommended content in the delivered page. After receiving the second input to the business popup, triggering display of a target page associated with at least one target object may enable presentation of content associated with the target object.

And 103, under the condition that a third input to the business popup is received, responding to the third input, canceling the business popup, and displaying a function entry for accessing the at least one target object on the application program home page.

And if a third input of the user to the business popup is received, canceling the display of the business popup in response to the third input, generating a function entry capable of accessing at least one target object after canceling the display of the business popup, displaying the function entry on a home page of the application program, and providing an access path for accessing at least one target object through a function entry after closing the business popup.

The third input may be a click input satisfying a preset click characteristic and a press input satisfying a preset press characteristic for the closing control, or an input satisfying a preset input characteristic for the business popup executed on the business popup, where the third input includes, but is not limited to, a slide input satisfying the preset input characteristic, a specific gesture input, a specific motion input, and the like. After closing the service popup, the display of the function entry is triggered. By triggering the display of the function entrance, another way of displaying personalized content can be provided on the application program home page after the service popup is closed, and the problem that the content related to the released page cannot be displayed in a personalized manner after the service popup is closed is avoided.

It should be noted that, after displaying the service popup matched with the delivery page, the embodiment of the present application may receive a second input to the service popup or receive a third input to the service popup, as shown in fig. 1, and step 102 or step 103 is executed after step 101. For the case of receiving the second input, the display of the target page may be triggered, so that the user can view the content related to the target object through the target page; in this case, the user may keep the display of the function entry after ignoring the service popup, so as to access at least one target object through the function entry when there is a viewing demand.

After displaying the service popup matching the delivery page, the third input to the service popup may be continuously received after receiving the second input to the service popup, and as shown in fig. 1, step 102 and step 103 are sequentially performed after step 101. In this case, after the display of the target page is triggered in response to the second input to the service popup, the service popup of the application home page remains displayed, the service popup can be closed based on the closing input of the user to the service popup when the display of the target page is cancelled and the application home page is continuously displayed, and the service popup is closed and the display of the function entry is triggered when the third input of the user to the service popup is received. That is, after the display of the target page is cancelled, the service popup may be directly closed based on a closing input of the user, or the service popup may be closed and the function entry display may be triggered based on a third input of the user, so that an access path of at least one target object is provided, so as to view the content related to the target object again. In the implementation process of the application, the application program home page comprising the service popup is displayed in response to the first input of the release page corresponding to the third-party channel, and the object identifier matched with the content in the release page is displayed through the service popup, so that the personalized display of the associated content in the application program home page based on the recommendation information in the release page can be realized, the matching degree of the user demand and the service provided by the application program home page is improved, the distribution efficiency of the application program home page is improved, and the order rate is improved; displaying a target page associated with the target object when receiving the second input, wherein the content associated with the target object can be displayed; and when the third input is received, canceling the service popup, displaying a function entrance for accessing at least one target object on the application program home page, and continuously displaying an access entrance for accessing personalized contents associated with the delivered page on the application program home page after the service popup is closed, so that the contents matched with the user requirements are continuously displayed.

Describing the process of displaying the application home page, step 101 is to display the application home page of the target application in response to the first input to the drop page corresponding to the third-party channel, and includes:

receiving a first input of recommendation information in the delivery page under the condition that the delivery page is displayed through the third-party channel;

and responding to the first input, opening the target application program and displaying the application program home page comprising the business popup.

In this embodiment, the third-party channel may support recommendation of a target object of the target application program, and the delivery page corresponding to the third-party channel may display recommendation information of the target object, that is, the third-party channel is used as a recommendation channel of the target object of the target application program. For example, the target application is a life application and can support a cleaning service class, a maintenance service class, a clockwork service class and the like, and when the target application currently pushes deep cleaning service business and glass cleaning service business, recommendation information of the deep cleaning service business and the glass cleaning service business can be released to a third-party channel, and the third-party channel displays the recommendation information through a release page, wherein the third-party channel can be a video application, a browser and the like.

It should be noted that the recommendation information in the delivery pages displayed by different third-party channels may be set individually according to attributes of the third-party channels (for example, service types of the third-party channels, user types, and the like), delivery requirements, and other factors. The information such as the service type, the user type and the like of the third-party channel can be read under the condition of permission.

After a release page comprising recommendation information corresponding to at least one target object is displayed through a third-party channel, under the condition that first input of a user to the recommendation information in the release page is received, the opening of a target application program is triggered in response to the first input, after the target application program is opened, an application program home page comprising a business popup is displayed, and the business popup is triggered to be displayed on the application program home page based on the operation of the recommendation information in the release page. The recommendation information corresponding to at least one target object included in the delivery page can be displayed in a text and/or image form, and the object identifier displayed in the service popup window can be in a thumbnail and/or text form.

Referring to fig. 2, a specific example of displaying a service popup on an application home page is shown, where object identifiers respectively corresponding to a daily cleaning service, a basic deep cleaning service, and a glass cleaning service are displayed in the service popup, and the object identifiers schematically illustrated in fig. 2 include thumbnails and text.

In the implementation process, under the condition that the release page comprising the recommendation information of at least one target object is displayed through a third-party channel, the display of the business popup matched with the release page on the application program home page is triggered in response to the input of the recommendation information, so that the personalized display of the associated content on the application program home page based on the recommendation information in the release page can be realized, and the matching degree between the user demand and the service provided by the application program home page is improved.

The following describes a process for displaying a target page, and step 102 displays a target page associated with the at least one target object in response to the second input, including:

responding to a second input of a target object identifier in the business popup, and displaying a first page corresponding to the target object identifier, wherein the target object identifier is one of object identifiers respectively corresponding to the at least one target object;

and responding to a second input of a target control in the business popup, and displaying a second page associated with the at least one target object.

In this embodiment, the service popup includes an object identifier corresponding to each target object, and a target control, where the target control is a control for instructing to view all services. Referring to fig. 2, the service popup includes object identifiers corresponding to daily cleaning, basic deep cleaning, and glass cleaning services, respectively, and a target control indicating to view all cleaning services, and fig. 2 illustrates a case where a target object is a service to be recommended. Referring to fig. 3, the service popup includes object identifiers (object identifiers are in a text form) corresponding to the home cleaning service category and the home appliance maintenance service category, respectively, and a target control indicating to view all the services, and fig. 3 illustrates a case where the target object is a service category to be recommended. Referring to fig. 4, the service popup includes an object identifier (in a text form) corresponding to the door installation service, an object identifier corresponding to the home appliance maintenance service category, an object identifier corresponding to the wardrobe maintenance service, an object identifier corresponding to the appliance cleaning service category, and a target control for instructing to view all services, and fig. 4 illustrates a case where the target object includes a service to be recommended and a service category to be recommended.

And when second input of the user to the target object identifier in the at least one object identifier is received, triggering the display of the first page corresponding to the target object identifier in response to the second input, wherein the second input of the user to the target object identifier can be understood as selection input of the user in the at least one object identifier. The target object identifier may be an object identifier corresponding to the service to be recommended, or an object identifier corresponding to the service category to be recommended, and the content displayed on the first page is different based on the difference of the selected object identifiers, that is, the first page may display the content associated with the service to be recommended, or may display the content associated with the service category to be recommended.

And when second input of the user to the target control in the business popup is received, triggering display of a second page associated with at least one target object in response to the second input. And under the condition that the at least one target object comprises the service to be recommended, the content displayed on the second page is related to the service to be recommended, and under the condition that the at least one target object comprises the service category to be recommended or comprises the service to be recommended and the service category to be recommended, the content displayed on the second page is related to each service supported by the target application program.

In the implementation process, after the business popup including the object identifier and the target control is displayed, the display of the first page is triggered in response to the input of the target object identifier, and the display of the second page is triggered in response to the input of the target control, so that the corresponding pages can be displayed through the operation of different contents in the business popup.

For the case of displaying the first page, responding to a second input of a target object identifier in the service popup, displaying the first page corresponding to the target object identifier, including:

under the condition that the target object identification is an object identification corresponding to a first service to be recommended, responding to the second input, and displaying a detail page corresponding to the first service to be recommended;

and under the condition that the target object identification is an object identification corresponding to a first service category to be recommended, responding to the second input, and displaying a first list page corresponding to the first service category to be recommended, wherein the first list page comprises a plurality of service services corresponding to the first service category to be recommended.

And when the target object identifier selected by the user in the at least one object identifier is the object identifier corresponding to the first service to be recommended, responding to a second input of the target object identifier, and triggering the display of the detail page corresponding to the first service to be recommended. Referring to fig. 5, a second input of an object identifier corresponding to the daily cleaning service business in the business pop-up window is received, and in response to the second input, the display of a detail page corresponding to the daily cleaning service business is triggered. And clicking a return key on the upper left of the detail page to switch back to the list page corresponding to the cleaning service category.

When the target object identification selected by the user in the at least one object identification is the object identification corresponding to the first service category to be recommended, responding to a second input of the target object identification, and triggering display of a first list page corresponding to the first service category to be recommended, wherein the first list page comprises multiple service services corresponding to the first service category to be recommended. Referring to fig. 6, a second input of the object identifier corresponding to the home appliance maintenance service category in the service popup by the user is received, and in response to the second input, the display of the list page corresponding to the home appliance maintenance service category is triggered.

In the implementation process, under the condition that the second input of the user to the target object identifier in the service popup is received, the display of the corresponding page is triggered based on the service to be recommended or the service category to be recommended, which is referred by the target object identifier, so that the page content required by the user is displayed based on the user operation.

For the case of displaying a second page, in response to a second input to a target control in the business popup, displaying a second page associated with the at least one target object, including:

under the condition that the at least one target object comprises at least one service to be recommended and the at least one service to be recommended corresponds to a first service category, responding to the second input, and displaying a second list page, wherein the second list page comprises the at least one service to be recommended and at least one first service, and the first service belongs to the first service category;

when the target objects are multiple and the multiple target objects comprise multiple services to be recommended and the multiple services to be recommended correspond to multiple service classes, responding to the second input, and displaying a third list page, wherein the third list page at least comprises the multiple services to be recommended;

under the condition that the at least one target object comprises at least one service category to be recommended or comprises service business to be recommended and the service category to be recommended, responding to the second input, and displaying a service page, wherein the service page comprises service business corresponding to a plurality of service categories respectively;

when the target objects are multiple and the multiple target objects comprise the service to be recommended and the service category to be recommended, the service category to which the service to be recommended belongs is different from the service category to be recommended.

When at least one target object comprises at least one service to be recommended and at least one service to be recommended corresponds to a first service category, responding to a second input of a target control in a service popup window by a user, and triggering display of a second list page corresponding to the first service category, wherein the second list page comprises at least one service to be recommended and at least one first service, and the first service is other services which are different from the at least one service to be recommended in the first service category. By triggering the display of the second list page, the user can be made aware of the service services of the first service category. Referring to fig. 7, the service popup includes object identifiers corresponding to daily cleaning, basic deep cleaning, and glass cleaning services, respectively, and a target control indicating to view all cleaning services, and in response to a second input to the target control, a display of a second list page corresponding to a cleaning service category is triggered, and fig. 7 shows that the second list page includes a daily cleaning service, a basic deep cleaning service, a glass cleaning service, and a setback cleaning service. It should be noted that the category of cleaning services includes a plurality of cleaning service businesses, only a portion of which is illustrated in fig. 7, and other cleaning service businesses can be displayed by the user sliding in the second list page.

After the second list page is displayed, the corresponding detail page can be displayed based on the input of the user to the first service business in the second list page, and the corresponding detail page can be displayed based on the input of the user to the service business to be recommended in the second list page.

When the target object is multiple, the multiple target objects comprise multiple services to be recommended, and the multiple services to be recommended correspond to multiple service classes, responding to a second input of a user to a target control in a service popup window, and triggering display of a third list page, wherein the third list page at least comprises the multiple services to be recommended, the third list page also can comprise second services in the multiple service classes, and for any second service, the second service is different from the services to be recommended and belongs to one of the multiple service classes. By triggering the display of the third list page, the user can know a plurality of service businesses to be recommended and the second service business.

And under the condition that at least one target object comprises at least one service category to be recommended, or the target objects are multiple, and the multiple target objects comprise service services to be recommended and the service categories to be recommended, responding to a second input of the user to a target control in the service popup window, and triggering the display of a service page, wherein the service page comprises the service services corresponding to the multiple service categories respectively. That is, under the condition that only the object identifier corresponding to the service category to be recommended is included in the service popup, the display of the service page is triggered in response to the second input, the service page includes service services corresponding to a plurality of service categories respectively, and the plurality of service categories include the service category to be recommended. And under the condition that the service popup window comprises the object identification corresponding to the service category to be recommended and the object identification corresponding to the service to be recommended, responding to a second input, and triggering the display of the service page. Referring to fig. 8, the service popup includes an object identifier corresponding to the door installation service, an object identifier corresponding to the home appliance maintenance service category, an object identifier corresponding to the wardrobe maintenance service, an object identifier corresponding to the appliance cleaning service category, and a target control for instructing to view all services, and in response to a second input to the target control, the service popup triggers display of a service page.

It should be noted that, for the condition that the plurality of target objects include the service to be recommended and the service category to be recommended, the service category to which the service to be recommended belongs is different from the service category to be recommended, and the condition that the service under the current service category is recommended while one service category is recommended can be avoided.

In the implementation process, when second input of the user to the target control in the business popup is received, the corresponding page display is triggered in response to the second input based on the service to be recommended and/or the service category to be recommended, which are/is referred by the object identifier in the business popup, so that the page display can be controlled by operating the target control.

A process for displaying a function entry, in response to the third input, canceling the service popup, and displaying a function entry for accessing the at least one target object on the application home page, is described as follows, including: under the condition that a third input to the business popup is received, responding to the third input, closing the business popup, and generating a function entrance associated with the at least one target object; and displaying the function entrance at the target position of the application program home page.

And when receiving a third input of the user to the business popup, responding to the third input, closing the business popup to cancel the display of the business popup on the application program home page and trigger the function entry to display. The third input of the user to the service popup may be a third input to a close control of the service popup (the third input is different from the close input), for example, as shown in fig. 2 to 4, the service popup is closed through an input to the close control at the upper right corner of the service popup, which meets a preset input characteristic, and the display of the function entry is triggered. The third input of the user to the service popup may also be a sliding input, a specific gesture input, a specific motion input, or the like, which is performed to the service popup and satisfies a preset input characteristic.

When the function entry display is triggered, a function entry associated with at least one target object is generated, the function entry is displayed at a target position of a home page of an application program, the target position is a preset position and can be a position which can be focused by a user, so that the user can quickly find the function entry, and the target position can also be a position which is convenient for the user to operate, so that the user can conveniently operate the function entry. Referring to FIG. 9, a specific illustration of a function entry shown in the upper right hand corner of the application home page is shown.

In the implementation process, the service popup is closed in response to the third input, and the function entry for accessing at least one target object is displayed on the application program home page, so that the access entry for accessing the personalized content associated with the released page can be continuously displayed on the application program home page after the service popup is closed, the content matched with the user requirement can be continuously displayed, and the problem that the content associated with the released page cannot be displayed in a personalized manner after the service popup is closed can be avoided.

In one embodiment, the function portal is a map portal, and after the application home page displays the function portal for accessing the at least one target object, the method further includes:

in response to a fourth input to the map entry, displaying a map page determined based on the geographic location of the electronic device, wherein the map page comprises geographic location identifications respectively corresponding to the at least one target object, and the geographic location identifications are used for representing the geographic location of a target service merchant matched with the target object; and responding to a fifth input of the target geographical position identification, and displaying a detail page corresponding to the target service to be recommended or displaying a business page corresponding to the target service category to be recommended.

In this embodiment, the function entry displayed in the target position of the application home page is a map entry associated with at least one target object, where the map entry is an access entry into a map page associated with at least one target object. In a case where a fourth input to the map entry by the user is received, a map page determined based on the geographic location of the electronic device is displayed in response to the fourth input. The fourth input here includes, but is not limited to, a click, press, slide, etc. input, and may also be a specific gesture, action input.

The map page comprises geographical position identifications corresponding to at least one target object respectively and also comprises equipment geographical position identifications corresponding to the electronic equipment. The geographic location identification is used for representing the geographic location of the target service merchant matched with the target object, and the device geographic location identification is used for representing the geographic location of the electronic device. The display patterns of the device geographical location identification and the geographical location identification may be distinguishable so that a user may quickly distinguish based on the display patterns. For the geographic location identifiers, each geographic location identifier may be labeled with a corresponding service business or service category, so that the user may select the corresponding geographic location identifier based on the requirement.

As set forth in more detail below, displaying a map page determined based on a geographic location of an electronic device in response to a fourth input to the map portal includes:

in response to the fourth input, determining a target area range including the geographic location of the electronic device, where the target area range includes the geographic location of target service merchants respectively corresponding to the at least one target object, and a distance between the target service merchant and the electronic device satisfies a preset condition;

and generating and displaying the map page according to the target area range and the geographic position of the target service merchant corresponding to the at least one target object respectively.

When receiving a fourth input of the user to the map entry, determining a target area range based on the geographic position of the electronic device in response to the fourth input, wherein the geographic position of the electronic device is located within the target area range, and the target area range further comprises geographic positions of target service merchants respectively corresponding to at least one target object. For any target object, if the target object is a service business to be recommended, the corresponding target service merchant is a merchant which can provide the service business to be recommended and has a distance with the electronic equipment meeting a preset condition; if the target object is of the service category to be recommended, the corresponding target service merchant is a merchant which can provide at least one service corresponding to the service category to be recommended and has a distance with the electronic equipment meeting a preset condition. The target service merchants whose distance from the electronic device meets the preset condition may be merchants whose distance from the electronic device is less than the preset distance, and if there are a plurality of merchants meeting the requirement, the merchants may be prioritized to determine the merchant with the highest priority, where the merchant priority may be determined based on one or more parameters such as sales volume, evaluation, and distance from the electronic device, and the smaller the distance from the electronic device, the higher the priority is, the larger the sales volume is, the higher the priority is, the more the evaluation is, and the higher the priority is. The target service merchant with the distance from the electronic device meeting the preset condition can also be a merchant with the smallest distance from the electronic device among a plurality of merchants, and the service merchant closest to the electronic device can be provided for the user by determining the target service merchant based on the smallest distance. Of course, other ways may be used when selecting the target service merchant, and the method is not limited to the above-listed implementation.

And after the target area range is determined, generating and displaying a map page according to the target area range and the geographic position of the target service merchant corresponding to the at least one target object. It should be noted that the geographic location of the electronic device may also be considered when generating the map page, so as to ensure that the generated map page includes the device geographic location identifier of the electronic device.

In the implementation process of determining the map page, the geographical position of the electronic device, the target area range of the geographical position of the target service merchant corresponding to the at least one target object, and the map page are generated based on the target area range and the geographical position, so that the geographical position identifier can be displayed on the map page, and a user can trigger new page display by operating the geographical position identifier.

The following explains a process of displaying a new page, and in response to a fifth input of the target geographic location identifier, displays a detailed page corresponding to a target service to be recommended or displays a business page corresponding to a target service category to be recommended, including:

when the target geographical position identification is a geographical position identification corresponding to a target service to be recommended, responding to the fifth input, and displaying a detail page corresponding to the target service to be recommended;

and when the target geographical position identification is a geographical position identification corresponding to a target service category to be recommended, responding to the fifth input, and displaying a merchant page corresponding to the target service category to be recommended, wherein the merchant page at least comprises at least one service business corresponding to the target service category to be recommended.

After presenting the map page comprising the geographic location identifications respectively corresponding to the at least one target object, receiving a fifth input of the user to a target geographic location identification in the at least one geographic location identification, wherein the fifth input to the target geographic location identification can be understood as a selection input in the at least one geographic location identification. And the fifth input includes, but is not limited to, clicking, pressing, etc. input, and may also be a specific gesture, action input.

And under the condition that the target geographical position identification is the geographical position identification corresponding to the target service to be recommended, responding to a fifth input, and displaying a detail page corresponding to the target service to be recommended, wherein the target service to be recommended is a service selected from at least one service to be recommended. For example, after selecting a geographic location identifier (target geographic location identifier) indicating a certain service to be recommended, the user triggers the display of a detail page corresponding to the service to be recommended.

And under the condition that the target geographical position identification is the geographical position identification corresponding to the target service category to be recommended, responding to a fifth input, and displaying a merchant page corresponding to the target service category to be recommended, wherein the target service category to be recommended is a service category selected from at least one service category to be recommended. The merchant page corresponding to the target service category to be recommended is the merchant page of the target service merchant corresponding to the target service category to be recommended, and the merchant page at least comprises one service business, a plurality of service businesses or all service businesses in all service businesses corresponding to the target service category to be recommended. The user can operate the service business on the merchant page to show the detail page corresponding to the service business. For example, after a user selects a geographic location identifier (target geographic location identifier) indicating a certain service category to be recommended, the display of a merchant page corresponding to the service category to be recommended is triggered, the merchant page includes one or more service businesses associated with the service category to be recommended, and the display of a detail page is triggered based on the operation of the user on the certain service business.

In the implementation process of triggering the page display, after receiving the fifth input of the user to the target geographic location identifier, in response to the fifth input, the display of the corresponding page is triggered according to the service business or the service category indicated by the target geographic location identifier, so that the associated page is displayed based on the selection of the user.

In the implementation process of the embodiment after the function entry is displayed on the home page of the application program, the map page is displayed based on the fourth input of the user, the detail page corresponding to the service business or the business page corresponding to the service category is displayed in response to the fifth input of the user on the map page, and the page access entry can be provided through the map page, so that the user can conveniently view the corresponding page based on the self requirement.

In the above overall implementation process of the information display method provided by the embodiment of the application, by responding to the first input of the launched page corresponding to the third-party channel, the application program home page including the service popup is displayed, and the object identifier matched with the content in the launched page is displayed through the service popup, so that the personalized display of the associated content in the application program home page based on the recommendation information in the launched page can be realized, the matching degree between the user demand and the service provided by the application program home page is improved, and thus the distribution efficiency of the application program home page is improved, and the singleton rate is improved; displaying a target page associated with the target object when receiving the second input, wherein the content associated with the target object can be displayed; and when the third input is received, canceling the service popup, displaying a function entrance for accessing at least one target object on the application program home page, and continuously displaying an access entrance for accessing personalized contents associated with the delivered page on the application program home page after the service popup is closed, so that the contents matched with the user requirements are continuously displayed.

Further, after the business popup comprising the object identifier and the target control is displayed, the display of a first page is triggered in response to the input of the user to the target object identifier, the display of a second page is triggered in response to the input of the user to the target control, and the corresponding pages can be displayed through the operation of different contents in the business popup; the map page is displayed based on the fourth input of the user, the detail page corresponding to the service business or the merchant page corresponding to the service category is displayed in response to the fifth input of the user on the map page, a page access entry can be provided through the map page, and the user can conveniently view the corresponding page based on the self-demand.

An embodiment of the present application provides an information display device, which is applied to an electronic device, and as shown in fig. 10, the information display device includes:

a first display module 1001, configured to display, in response to a first input to a drop page corresponding to a third-party channel, an application home page of a target application, where the application home page includes a service popup matched with the drop page, the drop page includes recommendation information corresponding to at least one target object of the target application, the service popup includes object identifiers corresponding to the at least one target object, and the at least one target object includes a service to be recommended and/or a service category to be recommended;

a second display module 1002, configured to, in a case that a second input to the service popup is received, in response to the second input, display a target page associated with the at least one target object; and/or

A processing module 1003, configured to, in a case that a third input to the service popup is received, cancel the service popup and display a function entry for accessing the at least one target object on the application home page in response to the third input.

Optionally, the first display module includes:

the receiving submodule is used for receiving first input of recommendation information in the release page under the condition that the release page is displayed through the third-party channel;

and the opening display submodule is used for responding to the first input, opening the target application program and displaying the application program home page comprising the business popup.

Optionally, the second display module comprises:

the first display sub-module is used for responding to second input of a target object identifier in the business popup window and displaying a first page corresponding to the target object identifier, wherein the target object identifier is one identifier in object identifiers respectively corresponding to the at least one target object;

and the second display sub-module is used for responding to a second input of the target control in the business popup window and displaying a second page related to the at least one target object.

Optionally, the first display sub-module includes:

the first display unit is used for responding to the second input and displaying a detail page corresponding to the first service to be recommended under the condition that the target object identifier is an object identifier corresponding to the first service to be recommended;

and the second display unit is used for responding to the second input and displaying a first list page corresponding to the first service category to be recommended under the condition that the target object identification is the object identification corresponding to the first service category to be recommended, wherein the first list page comprises a plurality of service businesses corresponding to the first service category to be recommended.

Optionally, the second display sub-module includes:

a third display unit, configured to, in a case that the at least one target object includes at least one service to be recommended and the at least one service to be recommended corresponds to a first service category, in response to the second input, display a second list page, where the second list page includes the at least one service to be recommended and at least one first service, and the first service belongs to the first service category;

a fourth display unit, configured to, when the target object is multiple, the multiple target objects include multiple services to be recommended, and the multiple services to be recommended correspond to multiple service categories, respond to the second input, and display a third list page, where the third list page at least includes the multiple services to be recommended;

a fifth display unit, configured to, in response to the second input, display a service page in a case where the at least one target object includes at least one service category to be recommended or includes a service to be recommended and a service category to be recommended, where the service page includes service services corresponding to a plurality of service categories, respectively;

when the target objects comprise the service to be recommended and the service category to be recommended, the service category to which the service to be recommended belongs is different from the service category to be recommended.

Optionally, the processing module includes:

a closing generation submodule, configured to, in a case that a third input to the service popup is received, respond to the third input, close the service popup, and generate a function entry associated with the at least one target object;

and the third display submodule is used for displaying the function entry at the target position of the application program home page.

Optionally, the function portal is a map portal, and after the application home page displays the function portal accessing the at least one target object, the apparatus further includes:

a third display module, configured to display, in response to a fourth input to the map entry, a map page determined based on a geographic location of the electronic device, where the map page includes geographic location identifiers respectively corresponding to the at least one target object, and the geographic location identifiers are used to characterize geographic locations of target service merchants matched with the target object;

and the fourth display module is used for responding to a fifth input of the target geographic position identifier, and displaying a detail page corresponding to the target service to be recommended or displaying a business page corresponding to the target service category to be recommended.

Optionally, the third display module comprises:

the determining submodule is used for responding to the fourth input and determining a target area range comprising the geographic position of the electronic equipment, the target area range comprises the geographic position of a target service merchant corresponding to each target object, and the distance between the target service merchant and the electronic equipment meets a preset condition;

and the generation display sub-module is used for generating and displaying the map page according to the target area range and the geographic position of the target service merchant corresponding to the at least one target object respectively.

Optionally, the fourth display module comprises:

the fourth display submodule is used for responding to the fifth input and displaying a detail page corresponding to the target service to be recommended when the target geographical position mark is the geographical position mark corresponding to the target service to be recommended;

and a fifth display sub-module, configured to, when the target geographic location identifier is a geographic location identifier corresponding to a target service category to be recommended, respond to the fifth input, and display a merchant page corresponding to the target service category to be recommended, where the merchant page at least includes at least one service corresponding to the target service category to be recommended.

For the device embodiment, since it is basically similar to the method embodiment, the description is simple, and for the relevant points, refer to the partial description of the method embodiment.

An embodiment of the present application further provides an electronic device, including: the processor, the memory, and the computer program stored in the memory and capable of running on the processor, when executed by the processor, implement the processes of the above-mentioned information display method embodiments, and can achieve the same technical effects, and in order to avoid repetition, details are not repeated here.

Fig. 11 shows a physical structure diagram of an electronic device, for example, as follows. As shown in fig. 11, the electronic device may include: a processor (processor)1110, a communication Interface (Communications Interface)1120, a memory (memory)1130, and a communication bus 1140, wherein the processor 1110, the communication Interface 1120, and the memory 1130 communicate with each other via the communication bus 1140. The processor 1110 may invoke logic instructions in the memory 1130, the processor 1110 being configured to perform the steps of: responding to a first input of a release page corresponding to a third-party channel, and displaying an application program home page of a target application program, wherein the application program home page comprises a business popup matched with the release page, the release page comprises recommendation information corresponding to at least one target object of the target application program, the business popup comprises object identifications respectively corresponding to the at least one target object, and the at least one target object comprises a service to be recommended and/or a service category to be recommended; in the event that a second input to the business popup is received, displaying a target page associated with the at least one target object in response to the second input; and/or, in the case that a third input to the business popup is received, in response to the third input, canceling the business popup, and displaying a function entry for accessing the at least one target object on the application home page. Processor 1110 may also perform other aspects of the embodiments of the subject application and will not be further described herein.

In addition, the logic instructions in the memory 1130 may be implemented in software functional units and stored in a computer readable storage medium when sold or used as a stand-alone product. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application.

The embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when being executed by a processor, the computer program implements each process of the above-mentioned information display method embodiment, and can achieve the same technical effect, and in order to avoid repetition, the details are not repeated here. The computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.

It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

Through the description of the foregoing embodiments, it is clear to those skilled in the art that the method of the foregoing embodiments may be implemented by software plus a necessary general hardware platform, and certainly may also be implemented by hardware, but in many cases, the former is a better implementation. Based on such understanding, the technical solutions of the present application or portions thereof that contribute to the prior art may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (which may be a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present application.

While the present embodiments have been described with reference to the accompanying drawings, it is to be understood that the invention is not limited to the precise embodiments described above, which are meant to be illustrative and not restrictive, and that various changes may be made therein by those skilled in the art without departing from the spirit and scope of the invention as defined by the appended claims.

Those of ordinary skill in the art would appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed in the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

In the embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a U disk, a removable hard disk, a ROM, a RAM, a magnetic disk, or an optical disk.

The above description is only for the specific embodiments of the present application, but the scope of the present application is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present application, and shall be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims

1. An information display method applied to electronic equipment is characterized by comprising the following steps:

2. The method of claim 1, wherein displaying an application home page of the target application in response to the first input to the impression page corresponding to the third-party channel comprises:

3. The method of claim 1, wherein said displaying a target page associated with the at least one target object in response to the second input comprises:

4. The method of claim 3, wherein the displaying a first page corresponding to a target object identifier in the business popup in response to a second input of the target object identifier comprises:

5. The method of claim 3, wherein displaying the second page associated with the at least one target object in response to the second input to the target control in the business popup comprises:

6. The method of claim 1, wherein said responsive to said third input, canceling the service popup, displaying a function entry in the application home page for accessing the at least one target object, comprises:

under the condition that a third input to the business popup is received, responding to the third input, closing the business popup, and generating a function entrance associated with the at least one target object;

and displaying the function entrance at the target position of the application program home page.

7. The method of claim 1, wherein the function portal is a map portal, and further comprising, after the application home page displays the function portal for accessing the at least one target object:

in response to a fourth input to the map entry, displaying a map page determined based on the geographic location of the electronic device, wherein the map page comprises geographic location identifications respectively corresponding to the at least one target object, and the geographic location identifications are used for representing the geographic location of a target service merchant matched with the target object;

and responding to a fifth input of the target geographical position identification, and displaying a detail page corresponding to the target service to be recommended or displaying a business page corresponding to the target service category to be recommended.

8. The method of claim 7, wherein displaying a map page determined based on a geographic location of an electronic device in response to a fourth input to the map portal comprises:

9. The method of claim 7, wherein the displaying a detail page corresponding to the target to-be-recommended service business or displaying a business page corresponding to the target to-be-recommended service category in response to a fifth input of the target geographic location identifier comprises:

10. An information display device applied to an electronic apparatus, comprising:

11. An electronic device, comprising a processor, a memory, and a computer program stored on the memory and executable on the processor, the computer program, when executed by the processor, implementing the steps of the information display method according to any one of claims 1 to 9.

12. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the information display method according to any one of claims 1 to 9.