CN114615326B - Information pushing method and device - Google Patents
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- CN114615326B CN114615326B CN202210274710.8A CN202210274710A CN114615326B CN 114615326 B CN114615326 B CN 114615326B CN 202210274710 A CN202210274710 A CN 202210274710A CN 114615326 B CN114615326 B CN 114615326B
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
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- H—ELECTRICITY
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Abstract
The invention provides an information pushing method and device, wherein the method is applied to a background server; the method comprises the following steps: acquiring a Bluetooth address of a target user terminal acquired by a vehicle control chip; searching the type of the target user terminal based on the Bluetooth address of the target user terminal and a pre-stored classification result of the user terminal in the riding server; the classification result of the user terminal is determined based on the Bluetooth address of the user terminal and the vehicle service condition; and transmitting the preferential information of the target user terminal to the riding server based on the type of the target user terminal so that the riding server transmits the preferential information to the target user terminal. The technical scheme of the invention determines the type of the user terminal based on the classification result of big data, and sends different preferential information to the user terminal according to different types, and the scheme has more pertinence, can accurately push the preferential information to the user, and improves the viscosity of the user; meanwhile, the sending cost of the preferential information is lower.
Description
Technical Field
The invention relates to the technical field of shared vehicles, in particular to an information pushing method and device.
Background
In recent years, with the help of the hot trend of the internet, the economic development of sharing is rapid, and more people are using the sharing bicycle, and how to maintain the customer base and improve the user viscosity is a focus of attention.
The existing method mainly pushes carefully prepared contents (a pure text or image-text combination mode) to users through channels (such as short messages, mails, APP push, public number template messages and the like), receives corresponding products or services after pushing (such as guiding to order after e-commerce pushing, guiding to experience services after service industry pushing, APP pushing to guide to experience new functions and the like), but the existing method is low in touch efficiency and high in cost.
Disclosure of Invention
Based on the information, the invention aims to provide an information pushing method and device so as to accurately push preferential information to a user and improve user viscosity.
In a first aspect, an embodiment of the present invention provides an information pushing method, where the method is applied to a background server, where the background server is communicatively connected to a vehicle control chip of a shared bicycle, and the background server is also communicatively connected to a riding server, and the riding server is communicatively connected to a user terminal; the method comprises the following steps: acquiring a Bluetooth address of a target user terminal acquired by a vehicle control chip; searching the type of the target user terminal based on the Bluetooth address of the target user terminal and a pre-stored classification result of the user terminal in the riding server; the classification result of the user terminal is determined based on the Bluetooth address of the user terminal and the vehicle service condition; and transmitting the preferential information of the target user terminal to the riding server based on the type of the target user terminal so that the riding server transmits the preferential information to the target user terminal.
The technical scheme of the invention determines the type of the user terminal based on the classification result of big data, and sends different preferential information to the user terminal according to different types, and has more pertinence and lower cost; the preferential information can be accurately pushed to the user, and the viscosity of the user is improved.
Further, the method further comprises the steps of: and sending the preferential information to the vehicle control chip so that the vehicle control chip controls the loudspeaker of the target sharing bicycle to broadcast the preferential information in a voice mode.
The invention can broadcast the preferential information by voice while sending the preferential information to the user terminal, the scheme has good touch effect, and the user can hear the voice broadcast of the vehicle only near the vehicle and can see the voice broadcast without picking out the mobile phone.
Further, the classification result of the user terminal comprises a potential loss user terminal, an impending loss user terminal, a loss user terminal and a normal user terminal; the step of transmitting the offer information of the target user terminal to the riding server based on the type of the target user terminal includes: if the type of the target user terminal is a potential loss user terminal, pushing preset first preferential information to the riding server; if the type of the target user terminal is the user terminal to be lost, pushing preset second preferential information to the riding server; if the type of the target user terminal is the loss user terminal, pushing preset third preferential information to the riding server.
According to the scheme, different preferential information is sent to the user terminal according to different types, and the scheme has more pertinence; by formulating the personalized preferential information, the user requirements can be met, and the user viscosity is further improved.
In a second aspect, an embodiment of the present invention provides an information pushing method, which is applied to a riding server, where the riding server is connected with a background server in a communication manner, and is also connected with a user terminal in a communication manner; the method comprises the following steps: acquiring a Bluetooth address of a user terminal and a vehicle use condition, wherein the vehicle use condition comprises: the service time, the service frequency, the common borrowing point and the common stopping point; and classifying the user terminals according to the vehicle use condition and preset rules by taking the Bluetooth addresses of the user terminals as labels to obtain classification results.
Further, the step of classifying the user terminal according to the vehicle use condition and a preset rule to obtain a classification result includes: if the number of times of using the shared bicycle by the user terminal in the preset first time interval is in the preset first time number range, or if the time interval between the current bicycle borrowing time and the last bicycle borrowing time of the user terminal is in the preset second time interval, defining the type of the user terminal as a normal user terminal; if the number of times that the user terminal uses the shared bicycle in the preset first time interval is in the preset second time interval range, or if the time interval between the current bicycle borrowing time and the last bicycle borrowing time of the user terminal is in the preset third time interval, defining the type of the user terminal as a potential loss user terminal; if the number of times that the user terminal uses the shared bicycle in the preset first time interval is in a preset third time range, or if the time interval between the current bicycle borrowing time and the last bicycle borrowing time of the user terminal is in a preset fourth time interval, defining the type of the user terminal as the user terminal to be lost; if the number of times the user terminal uses the shared bicycle within the preset first time interval is within the preset fourth time interval, or if the time interval between the current bicycle borrowing time and the last bicycle borrowing time of the user terminal is within the preset fifth time interval, the type of the user terminal is defined as a lost user terminal.
In a third aspect, an embodiment of the present invention provides an information pushing method, which is applied to a vehicle control chip, where the vehicle control chip is respectively connected with a background server, a speaker, a bluetooth scanner and a vehicle lock in a communication manner; the method comprises the following steps: controlling a Bluetooth scanner to scan a Bluetooth address of a target user terminal according to a preset time rule, and sending the Bluetooth address to a background server so that the background server determines preferential information of the target user terminal based on the Bluetooth address of the target user terminal and a classification result of the target user terminal; receiving preferential information of a target user terminal sent by a background server; and controlling the horn of the target sharing bicycle to broadcast the preferential information of the target user terminal in a voice way.
Further, the method further comprises the steps of: receiving an instruction sent by a background server; and controlling the opening or closing of the lock of the sharing bicycle based on the instruction.
In a fourth aspect, an embodiment of the present invention provides an information pushing device, applied to a background server, where the device includes: the first address acquisition module is used for acquiring the Bluetooth address of the target user terminal acquired by the vehicle control chip; the type determining module is used for searching the type of the target user terminal based on the Bluetooth address of the target user terminal and a pre-stored classification result of the user terminal in the riding server; the classification result of the user terminal is determined based on the Bluetooth address of the user terminal and the vehicle service condition; and the preferential information sending module is used for sending preferential information of the target user terminal to the riding server based on the type of the target user terminal so that the riding server sends the preferential information to the target user terminal.
In a fifth aspect, an embodiment of the present invention provides an information pushing device, applied to a riding server, where the device includes: the vehicle condition acquisition module is used for acquiring the Bluetooth address of the user terminal and the vehicle use condition, wherein the vehicle use condition comprises: the service time, the service frequency, the common borrowing point and the common stopping point; and the classification module is used for classifying the user terminal by taking the Bluetooth address of the user terminal as a label according to the vehicle use condition and a preset rule to obtain a classification result.
In a sixth aspect, an embodiment of the present invention provides an information pushing device, applied to a vehicle control chip, where the device includes: the second address acquisition module is used for controlling the Bluetooth scanner to scan the Bluetooth address of the target user terminal according to a preset time rule and sending the Bluetooth address to the background server so that the background server determines preferential information of the target user terminal based on the Bluetooth address of the target user terminal and the classification result of the target user terminal; the preferential information receiving module is used for receiving preferential information of the target user terminal sent by the background server; and the preferential information playing module is used for controlling the loudspeaker of the target sharing bicycle to broadcast preferential information of the target user terminal in a voice mode.
Additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
In order to make the above objects, features and advantages of the present invention more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
Fig. 1 is a flowchart of an information pushing method according to an embodiment of the present invention;
fig. 2 is a schematic diagram of an information pushing system according to an embodiment of the present invention;
fig. 3 is a flowchart of another information pushing method according to an embodiment of the present invention;
fig. 4 is a schematic diagram of a first information pushing device according to an embodiment of the present invention;
fig. 5 is a schematic diagram of a second information pushing device according to an embodiment of the present invention;
fig. 6 is a schematic diagram of a third information pushing device according to an embodiment of the present invention.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the embodiments of the present invention more apparent, the technical solutions of the present invention will be clearly and completely described below with reference to the accompanying drawings, and it is apparent that the described embodiments are some embodiments of the present invention, but not all embodiments. The components of the embodiments of the present invention generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the invention, as presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
In recent years, with the help of the hot trend of the internet, the economic development of sharing is rapid, and sharing bicycle is more and more used by more people, and how to maintain customer groups, how to provide personalized advertisements and how to improve user viscosity is a focus of attention.
The existing method mainly pushes carefully prepared contents (a pure text or image-text combination mode) to users through channels (such as short messages, mails, APP push, public number template messages and the like), and receives corresponding products or services after pushing (such as guiding to order after pushing in an e-commerce industry, guiding to experience services after pushing in a service industry, guiding to experience new functions after APP push, and the like). The main disadvantages of the existing approach are two: 1. the touch efficiency is low, short messages, mails and other modes can be shielded by some software and put into a dustbin, APP push and public number push require users to open permission in advance or pay attention to public numbers, and the threshold is high; 2. the channels such as short messages and the like have additional cost input.
Based on the method and the device, the invention provides an information pushing method and device, so as to improve the touch efficiency and reduce the sending cost; and meanwhile, the accuracy of information pushing is improved. The technology is applied to a scene of advertising the shared bicycle.
Example 1
The embodiment of the invention provides an information pushing method which is applied to a background server, wherein the background server is in communication connection with a vehicle control chip of a shared bicycle, the background server is also in communication connection with a riding server, and the riding server is in communication connection with a user terminal. As shown in fig. 1, the method includes:
step S102, the Bluetooth address of the target user terminal acquired by the vehicle control chip is acquired.
Specifically, fig. 2 is a schematic diagram of an information push system, and a connection manner among the background server, the vehicle control chip, the riding server and the user terminal is shown in fig. 2.
Specifically, the background server and the riding server may be collectively referred to as servers, and the servers may be a single server or a server group. The server group may be centralized or distributed. In some embodiments, the server may be local or remote to the user terminal. In some embodiments, the server may be implemented on a cloud platform; for example only, the cloud platform may include a private cloud, public cloud, hybrid cloud, community cloud, distributed cloud, cross-cloud, multi-cloud, etc., or any combination thereof. In some embodiments, the server may be implemented on an electronic device of one or more components.
Specifically, the user terminal may include a mobile device. In some embodiments, the mobile device may include a smart phone, a personal digital assistant, a gaming device, a navigation device, and the like. In a specific state, the ue can send a bluetooth signal, where the bluetooth signal includes information such as a unique bluetooth address of the ue.
Specifically, the vehicle control chip is an execution chip for controlling the opening or closing of the lock, the playing of the horn and the opening or closing of the bluetooth signal scanner according to specific instructions. The vehicle control chip is equivalent to a vehicle body controller, each sharing bicycle is provided with a vehicle control chip, and the vehicle control chip can directly control the opening or closing of a lock and the playing of a loudspeaker on the vehicle body; the vehicle control chip can also control the working state of the Bluetooth signal scanner according to a preset scanning rule, such as the timing scanning of the Bluetooth signal of a user.
Step S104, searching the type of the target user terminal based on the Bluetooth address of the target user terminal and the pre-stored classification result of the user terminal in the riding server.
In a specific implementation, the classification result of the user terminal is determined based on the bluetooth address of the user terminal and the vehicle use condition.
Specifically, the riding server has the functions of intelligent portrait of the user according to big data, classifying the user terminal according to the service condition of the user terminal for sharing the bicycle, taking the unique Bluetooth address of the user terminal as a label, and storing the type of the user terminal to obtain a classification result. The background server can match the type of the current user terminal in the classification result according to the current Bluetooth address scanned in real time. The current user terminal is the target user terminal. The search type process may be performed by a background server or by a riding server.
And step S106, the riding server is used for sending the preferential information of the target user terminal to the riding server based on the type of the target user terminal so that the riding server can be used for sending the preferential information to the target user terminal.
Specifically, the background server is preset with a coupon sending rule, and for different types of user terminals, the background server can be matched with different coupon information, for example, if a certain user terminal does not use a shared bicycle for 1 year, the background server can send coupons which are ridden freely to an APP or an applet of the user terminal through the riding server; if a certain user terminal is 1 month away from the last time of using the shared bicycle, the background server sends a discounted coupon to the APP or the applet of the user terminal through the riding server; if a certain user terminal is using a sharing bicycle every day, the use condition is normal, and no coupon is sent even if the Bluetooth signal of the user terminal is scanned. By the scheme, preferential information can be sent to the user terminal in a targeted manner, so that the cost can be reduced and the user viscosity can be improved.
The embodiment of the invention provides an information pushing method which is applied to a background server, wherein the background server is in communication connection with a vehicle control chip of a shared bicycle, the background server is also in communication connection with a riding server, and the riding server is in communication connection with a user terminal; the method comprises the following steps: acquiring a Bluetooth address of a target user terminal acquired by a vehicle control chip; searching the type of the target user terminal based on the Bluetooth address of the target user terminal and a pre-stored classification result of the user terminal in the riding server; the classification result of the user terminal is determined based on the Bluetooth address of the user terminal and the vehicle service condition; and transmitting the preferential information of the target user terminal to the riding server based on the type of the target user terminal so that the riding server transmits the preferential information to the target user terminal. The technical scheme of the invention determines the type of the user terminal based on the classification result of the big data, and sends different preferential information to the user terminal according to different types.
Example two
An embodiment of the present invention provides another information pushing method, as shown in fig. 3, including:
in step S302, the vehicle control chip controls the bluetooth scanner to scan the bluetooth address of the target user terminal according to a preset time rule, and sends the bluetooth address to the background server.
Specifically, the information pushing method shown in fig. 3 is applied to the information pushing system shown in fig. 2, wherein the riding server is in communication connection with the background server and is also in communication connection with the user terminal; the vehicle control chip is respectively in communication connection with the background server, the loudspeaker, the Bluetooth scanner and the vehicle lock.
Specifically, the bluetooth scanner is also called a bluetooth signal scanner, and is turned on at regular time according to a preset time interval or time to scan a bluetooth signal of the user terminal, and when the bluetooth signal is scanned, the vehicle control chip can analyze the scanned bluetooth signal to obtain a bluetooth address and position information of the current user terminal, and upload the secondary information to the background server.
Step S304, the background server determines preferential information of the target user terminal based on the Bluetooth address of the target user terminal and the classification result of the target user terminal.
Specifically, the classification result of the user terminal of the user who uses the shared bicycle is prestored in the riding server; the riding server classification process is as follows:
step S11: acquiring a Bluetooth address of a user terminal and a vehicle use condition, wherein the vehicle use condition comprises: time of use, frequency of use, common borrowing points and common parking points.
Specifically, when the user terminal uses Bluetooth to unlock the car, the user terminal can send the information of the Bluetooth address, the using time, the borrowing position, the returning position and the like to the riding server. The riding server can save the information in real time.
Step S12: and classifying the user terminals according to the vehicle use condition and preset rules by taking the Bluetooth addresses of the user terminals as labels to obtain classification results.
Specifically, a self-learning algorithm is built in the riding server, so that riding habits of a user can be analyzed according to Bluetooth addresses of the user terminal and vehicle use conditions (also called riding records). If a certain user terminal is found to not use the shared bicycle for 1 year, determining the type of the user terminal as a lost user terminal; if a user terminal is found to be using the shared bicycle every day, the type of the user terminal is determined as a normal user terminal. And taking the unique Bluetooth address of the user terminal as a tag, and storing the classification result so as to facilitate later-stage calling.
For step S12, a specific classification procedure is as follows:
if the number of times of using the shared bicycle by the user terminal in the preset first time interval is in the preset first time number range, or if the time interval between the current bicycle borrowing time and the last bicycle borrowing time of the user terminal is in the preset second time interval, defining the type of the user terminal as a normal user terminal; if the number of times that the user terminal uses the shared bicycle in the preset first time interval is in the preset second time interval range, or if the time interval between the current bicycle borrowing time and the last bicycle borrowing time of the user terminal is in the preset third time interval, defining the type of the user terminal as a potential loss user terminal; if the number of times that the user terminal uses the shared bicycle in the preset first time interval is in a preset third time range, or if the time interval between the current bicycle borrowing time and the last bicycle borrowing time of the user terminal is in a preset fourth time interval, defining the type of the user terminal as the user terminal to be lost; if the number of times the user terminal uses the shared bicycle within the preset first time interval is within the preset fourth time interval, or if the time interval between the current bicycle borrowing time and the last bicycle borrowing time of the user terminal is within the preset fifth time interval, the type of the user terminal is defined as a lost user terminal.
Specifically, the first number of times > second number of times > third number of times > fourth number of times; the second time interval is less than the third time interval is less than the fourth time interval is less than the fifth time interval. I.e. the higher the frequency of use, the shorter the time interval between two uses, i.e. defined as a normal user terminal.
Specifically, the background server firstly obtains a unique Bluetooth address of the current user terminal uploaded by the vehicle control chip, then searches and obtains a classification result of the current user terminal based on the Bluetooth address and the classification result in the riding server, and then formulates preferential information in a personalized manner according to the type in the classification result. Of course, the background server may also send the unique bluetooth address of the current user terminal to the riding server, the riding server performs the searching process, and then sends the classification result to the background server, so that the background server formulates the preferential information individually according to the classification result.
Specifically, the classification result of the user terminal includes a potential loss user terminal, an impending loss user terminal, a loss user terminal and a normal user terminal; the step S304 includes:
if the type of the target user terminal is a potential loss user terminal, pushing preset first preferential information to the riding server; if the type of the target user terminal is the user terminal to be lost, pushing preset second preferential information to the riding server; if the type of the target user terminal is the loss user terminal, pushing preset third preferential information to the riding server.
Specifically, the first preference information includes: a discount coupon; the second offer information includes: a coupon; the third offer information includes: free riding coupons.
Step S306, the vehicle control chip receives preferential information of a target user terminal sent by a background server; and controlling the horn of the target sharing bicycle to broadcast the preferential information of the target user terminal in a voice way.
Specifically, the steps are as follows: the background server sends the preferential information to the vehicle control chip so that the vehicle control chip controls the loudspeaker of the target sharing bicycle to broadcast the preferential information in a voice mode.
In step S308, the background server transmits the preference information of the target user terminal to the riding server based on the type of the target user terminal, so that the riding server transmits the preference information to the target user terminal.
Specifically, the steps S306 and S308 are performed simultaneously, that is, after the background server determines the preference information, the preference information is sent to the riding server and the vehicle control chip simultaneously; then, the riding server can send coupons to the applet or APP of the target user terminal, and simultaneously, the horn on the vehicle can broadcast in voice: a coupon has been issued to your account and welcome to ride the bike.
Specifically, the bluetooth address of the user is stored in the vehicle control chip as a contact label of the user, the vehicle on each parking spot can maintain a user list of the frequent borrowing of the vehicle, and if a certain user has not ridden for a period of time, the bluetooth scanner in the vehicle of the next parking spot scans the bluetooth address of the user, the information push system is called to send some preferential or discount coupons to the user and play voices, so that the user can preferential riding. In some embodiments, the background server may issue the bluetooth addresses of the potential churn users, i.e., the churn users, and the churn users, to the vehicle control chip of the parking spot where the user terminal is usually borrowed, the bluetooth scanner of the vehicle scans nearby bluetooth devices, once the bluetooth address issued by the system is found, the vehicle invokes the server interface to issue a riding coupon to the user, and the vehicle loudspeaker plays a voice to prompt the user to use the coupon.
In the unlocking process, the work flow of the information pushing system is as follows:
1) The user terminal scans the two-dimension code of the shared bicycle and authorizes Bluetooth information.
2) The riding server acquires and stores the Bluetooth information, and binds and stores the account number of the user terminal and the Bluetooth physical address; and simultaneously, sending the Bluetooth information to a background server.
Specifically, when unlocking each time, the riding server can acquire the Bluetooth address of the user terminal and the service condition of the vehicle, and the riding server can analyze the riding habit of the user regularly according to big data, obtain the user portrait and classify the user terminal. When the subsequent user terminal uses the car, the using habit of the user can be rapidly judged.
3) The background server checks the vehicle qualification of the user terminal, and sends an unlocking instruction to the vehicle control chip after the check is qualified.
4) And the vehicle control chip receives the instruction sent by the background server.
5) The vehicle control chip controls the unlocking or the closing of the lock of the sharing bicycle based on the instruction.
The invention can broadcast the preferential information by voice while sending the preferential information to the user terminal, the scheme has good touch effect, and the user can hear the voice broadcast of the vehicle only near the vehicle and can see the voice broadcast without picking out the mobile phone; according to the scheme, coupons are sent to the user terminal through the APP or the applet, and compared with short message pushing, cost can be saved.
Example III
In a fourth aspect, an embodiment of the present invention provides a first information pushing device, which is applied to a background server, as shown in fig. 4, where the device includes:
a first address acquisition module 41, configured to acquire a bluetooth address of a target user terminal acquired by a vehicle control chip;
a type determining module 42, configured to find the type of the target user terminal based on the bluetooth address of the target user terminal and the classification result of the user terminal stored in advance in the riding server; the classification result of the user terminal is determined based on the Bluetooth address of the user terminal and the vehicle service condition;
and the coupon information sending module 43 is configured to send coupon information of the target user terminal to the riding server based on the type of the target user terminal, so that the riding server sends the coupon information to the target user terminal.
The information pushing device provided by the embodiment of the present invention has the same implementation principle and technical effects as those of the foregoing information pushing method embodiment, and for the sake of brief description, reference may be made to corresponding contents in the foregoing method embodiment where the device embodiment portion is not mentioned.
Example IV
An embodiment of the present invention provides a second information pushing device, applied to a riding server, as shown in fig. 5, where the device includes:
the vehicle use condition obtaining module 51 is configured to obtain a bluetooth address of a user terminal and a vehicle use condition, where the vehicle use condition includes: the service time, the service frequency, the common borrowing point and the common stopping point;
the classification module 52 is configured to classify the user terminal according to the vehicle usage situation and a preset rule by using the bluetooth address of the user terminal as a tag, so as to obtain a classification result.
The information pushing device provided by the embodiment of the present invention has the same implementation principle and technical effects as those of the foregoing information pushing method embodiment, and for the sake of brief description, reference may be made to corresponding contents in the foregoing method embodiment where the device embodiment portion is not mentioned.
Example five
An embodiment of the present invention provides a third information pushing device, which is applied to a vehicle control chip, as shown in fig. 6, and the device includes:
the second address obtaining module 61 is configured to control the bluetooth scanner to scan a bluetooth address of the target user terminal according to a preset time rule, and send the bluetooth address to the background server, so that the background server determines preferential information of the target user terminal based on the bluetooth address of the target user terminal and a classification result of the target user terminal;
a preferential information receiving module 62, configured to receive preferential information of a target user terminal sent by a background server; and the preferential information playing module is used for controlling the loudspeaker of the target sharing bicycle to broadcast preferential information of the target user terminal in a voice mode.
The information pushing device provided by the embodiment of the present invention has the same implementation principle and technical effects as those of the foregoing information pushing method embodiment, and for the sake of brief description, reference may be made to corresponding contents in the foregoing method embodiment where the device embodiment portion is not mentioned.
Example six
The embodiment of the invention provides an information pushing system, as shown in fig. 2, which comprises a background server, a riding server, a user terminal, a bicycle lock, a loudspeaker and a Bluetooth signal scanner; the background server is in communication connection with a vehicle control chip of the shared bicycle, and is also in communication connection with the riding server; the vehicle control chip is respectively in communication connection with the background server, the loudspeaker, the Bluetooth scanner and the vehicle lock; the riding server is also in communication connection with the user terminal.
The user terminal is used for transmitting Bluetooth information, using time, ID of the used vehicle and the position of the parking spot of the borrowing vehicle to the riding server; and is also used for transmitting bluetooth signals in real time.
The riding server is used for carrying out portrait and classification for the user according to the Bluetooth information and the service condition of the user terminal.
The background server is used for determining preferential information sent to the current user terminal according to the classification result in the riding server and the Bluetooth information of the current user, and sending the preferential information to the vehicle control chip and the riding server at the same time; and the system is also used for checking the qualification of the user terminal and sending out an unlocking or locking instruction.
The vehicle control chip is used for sending the Bluetooth information of the current user terminal to the background server; the method is also used for receiving the personalized customized preferential information of the background server; and is also used for receiving unlocking or locking instructions.
The vehicle lock is used for unlocking or locking according to the instruction.
The loudspeaker is used for playing preferential information through voice.
The bluetooth signal scanner is used for periodically scanning bluetooth signals of nearby user terminals.
The information pushing system provided by the embodiment of the present invention has the same implementation principle and technical effects as those of the foregoing information pushing method embodiment, and for the sake of brief description, reference may be made to corresponding contents in the foregoing method embodiment where the system embodiment portion is not mentioned.
Although the present invention is disclosed above, the present invention is not limited thereto. Various changes and modifications may be made by one skilled in the art without departing from the spirit and scope of the invention, and the scope of the invention should be assessed accordingly to that of the appended claims.
Claims (9)
1. The information pushing method is characterized by being applied to a background server, wherein the background server is in communication connection with a vehicle control chip of a shared bicycle, the background server is also in communication connection with a riding server, and the riding server is in communication connection with a user terminal; the method comprises the following steps:
acquiring a Bluetooth address of a target user terminal acquired by the vehicle control chip;
searching the type of the target user terminal based on the Bluetooth address of the target user terminal and a pre-stored classification result of the user terminal in the riding server; the classification result of the user terminal is determined based on the Bluetooth address of the user terminal and the vehicle service condition;
transmitting the preferential information of the target user terminal to the riding server based on the type of the target user terminal so that the riding server transmits the preferential information to the target user terminal;
the step of determining the classification result of the user terminal based on the Bluetooth address of the user terminal and the vehicle use condition comprises the following steps:
classifying the user terminals according to the use condition of the user terminals on the shared bicycle; and taking the Bluetooth address of the user terminal as a tag, and storing the type of the user terminal to obtain a classification result.
2. The method according to claim 1, wherein the method further comprises:
and sending the preferential information to the vehicle control chip so that the vehicle control chip controls the loudspeaker of the target sharing bicycle to broadcast the preferential information in a voice mode.
3. The method of claim 1, wherein the classification result of the user terminal comprises a potential churn user terminal, an impending churn user terminal, a churn user terminal, and a normal user terminal;
the step of transmitting the offer information of the target user terminal to the riding server based on the type of the target user terminal includes:
if the type of the target user terminal is the potential loss user terminal, pushing preset first preferential information to the riding server;
if the type of the target user terminal is the user terminal to be lost, pushing preset second preferential information to the riding server;
if the type of the target user terminal is the churn user terminal, preset third preferential information is pushed to the riding server.
4. The information pushing method is characterized by being applied to a riding server, wherein the riding server is in communication connection with a background server and is also in communication connection with a user terminal; the method comprises the following steps:
acquiring a Bluetooth address of the user terminal and a vehicle use condition, wherein the vehicle use condition comprises: the service time, the service frequency, the common borrowing point and the common stopping point;
classifying the user terminal according to the vehicle service condition and a preset rule by taking the Bluetooth address of the user terminal as a tag to obtain a classification result;
classifying the user terminal according to the vehicle use condition and a preset rule to obtain a classification result, wherein the classification result comprises the following steps:
if the number of times of using the shared bicycle by the user terminal in the preset first time interval is in the preset first time number range, or if the time interval between the current bicycle borrowing time and the last bicycle borrowing time of the user terminal is in the preset second time interval, defining the type of the user terminal as a normal user terminal;
if the number of times of using the shared bicycle by the user terminal in the preset first time interval is within a preset second time range, or if the time interval between the current bicycle borrowing time and the last bicycle borrowing time of the user terminal is within a preset third time interval, defining the type of the user terminal as a potential loss user terminal;
if the number of times of using the shared bicycle by the user terminal in the preset first time interval is within a preset third time range, or if the time interval between the current bicycle borrowing time and the last bicycle borrowing time of the user terminal is within a preset fourth time interval, defining the type of the user terminal as the user terminal to be lost;
if the number of times that the user terminal uses the shared bicycle within the preset first time interval is within the preset fourth time interval, or if the time interval between the current bicycle borrowing time and the last bicycle borrowing time of the user terminal is within the preset fifth time interval, the type of the user terminal is defined as a lost user terminal.
5. The information pushing method is characterized by being applied to a vehicle control chip, wherein the vehicle control chip is respectively in communication connection with a background server, a loudspeaker, a Bluetooth scanner and a vehicle lock; the method comprises the following steps:
the Bluetooth scanner is controlled to scan the Bluetooth address of the target user terminal according to a preset time rule, and the Bluetooth address is sent to the background server, so that the background server determines preferential information of the target user terminal based on the Bluetooth address of the target user terminal and the classification result of the target user terminal;
receiving preferential information of the target user terminal sent by the background server;
controlling a horn of a target sharing bicycle to broadcast preferential information of the target user terminal in a voice mode;
the classification result of the user terminal is determined based on the Bluetooth address of the user terminal and the vehicle service condition; the determining of the classification result of the user terminal based on the Bluetooth address of the user terminal and the vehicle use condition comprises the following steps:
classifying the user terminals according to the use condition of the user terminals on the shared bicycle; taking the Bluetooth address of the user terminal as a tag, and storing the type of the user terminal to obtain a classification result of the user terminal;
the determining the preferential information of the target user terminal based on the Bluetooth address of the target user terminal and the classification result of the target user terminal comprises the following steps:
searching and obtaining a classification result of the target user terminal based on the Bluetooth address of the target user terminal and the classification result of the user terminal;
based on the Bluetooth address of the target user terminal, matching the type of the target user terminal in the classification result of the user terminal;
and determining the preferential information of the target user terminal based on the type of the target user terminal.
6. The method of claim 5, wherein the method further comprises:
receiving an instruction sent by the background server;
and controlling the opening or closing of the lock of the sharing bicycle based on the instruction.
7. An information pushing device, applied to a background server, comprising:
the first address acquisition module is used for acquiring the Bluetooth address of the target user terminal acquired by the vehicle control chip;
the type determining module is used for searching the type of the target user terminal based on the Bluetooth address of the target user terminal and a pre-stored classification result of the user terminal in the riding server; the classification result of the user terminal is determined based on the Bluetooth address of the user terminal and the vehicle service condition;
the riding server is used for transmitting the riding information of the target user terminal to the riding server based on the type of the target user terminal, so that the riding server transmits the riding information to the target user terminal;
the type determining module is used for classifying the user terminals according to the use conditions of the user terminals on the vehicles; and taking the Bluetooth address of the user terminal as a tag, and storing the type of the user terminal to obtain a classification result.
8. An information pushing apparatus, applied to a riding server, comprising:
the vehicle use condition acquisition module is used for acquiring the Bluetooth address of the user terminal and the vehicle use condition, wherein the vehicle use condition comprises: the service time, the service frequency, the common borrowing point and the common stopping point;
the classification module is used for classifying the user terminal by taking the Bluetooth address of the user terminal as a label according to the vehicle service condition and a preset rule to obtain a classification result;
the classification module is configured to define a type of the user terminal as a normal user terminal if the number of times the user terminal uses the vehicle in a preset first time interval is within a preset first time interval, or if a time interval between a current borrowing time and a last borrowing time of the user terminal is within a preset second time interval; if the number of times the user terminal uses the vehicle in the preset first time interval is within a preset second time range, or if the time interval between the current vehicle borrowing time and the last vehicle borrowing time of the user terminal is within a preset third time interval, defining the type of the user terminal as a potential loss user terminal; if the number of times the user terminal uses the vehicle in the preset first time interval is within a preset third time range, or if the time interval between the current vehicle borrowing time and the last vehicle borrowing time of the user terminal is within a preset fourth time interval, defining the type of the user terminal as a user terminal to be lost; if the number of times the user terminal uses the vehicle in the preset first time interval is in a preset fourth time range, or if the time interval between the current vehicle borrowing time and the last vehicle borrowing time of the user terminal is in a preset fifth time interval, the type of the user terminal is defined as a loss user terminal.
9. An information pushing device, characterized by being applied to a vehicle control chip, comprising:
the second address acquisition module is used for controlling the Bluetooth scanner to scan the Bluetooth address of the target user terminal according to a preset time rule and sending the Bluetooth address to the background server so that the background server determines preferential information of the target user terminal based on the Bluetooth address of the target user terminal and the classification result of the target user terminal;
the preferential information receiving module is used for receiving preferential information of the target user terminal sent by the background server;
the preferential information playing module is used for controlling the loudspeaker of the target sharing bicycle to broadcast preferential information of the target user terminal in a voice mode;
the second address acquisition module is used for determining a classification result of the user terminal based on the Bluetooth address of the user terminal and the vehicle service condition, and classifying the user terminal according to the service condition of the user terminal on the shared bicycle; taking the Bluetooth address of the user terminal as a tag, and storing the type of the user terminal to obtain a classification result of the user terminal;
the second address obtaining module is configured to search and obtain a classification result of the target user terminal based on the bluetooth address of the target user terminal and the classification result of the user terminal; matching the type of the target user terminal in the classification result of the target user terminal based on the Bluetooth address of the target user terminal; and determining the preferential information of the target user terminal based on the type of the target user terminal.
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