CN114580366B - Questionnaire package information recommendation method and device, electronic equipment and medium - Google Patents
Questionnaire package information recommendation method and device, electronic equipment and medium Download PDFInfo
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- CN114580366B CN114580366B CN202210158882.9A CN202210158882A CN114580366B CN 114580366 B CN114580366 B CN 114580366B CN 202210158882 A CN202210158882 A CN 202210158882A CN 114580366 B CN114580366 B CN 114580366B
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- G06F40/166—Editing, e.g. inserting or deleting
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Abstract
The application relates to a method, a device, an electronic device and a medium for recommending questionnaire package information, which relate to the technical field of information processing and comprise the following steps: acquiring basic questionnaire information input by a user; determining questionnaire characteristic information based on the questionnaire basic information; determining a recommended packaging template based on the questionnaire characteristic information; determining recommended package information based on the recommended package template, wherein the package information comprises at least one of a cover page style, a question answering page interaction mode, an excitation mode and an editing element; and displaying the recommended package information on a questionnaire making interface. The present application has the effect of improving the efficiency of generating questionnaires.
Description
Technical Field
The present application relates to the field of information processing technologies, and in particular, to a method and an apparatus for recommending questionnaire package information, an electronic device, and a medium.
Background
Questionnaires are widely used in today's social life. In the process of making the questionnaire, a user uses the questionnaire packaging system to select packaging information suitable for the questionnaire according to the content of the questionnaire, wherein the packaging information comprises the overall style of the questionnaire, cover edition, answer interaction mode edition and the like. However, the process of analyzing the contents of the questionnaire and selecting the packaging information by the user is complicated, and the efficiency of questionnaire production is reduced.
Therefore, the inventors considered that how to provide recommended package information suitable for the contents of a questionnaire when a user creates the questionnaire, and further improve the efficiency of creating the questionnaire, became a key issue.
Disclosure of Invention
In order to improve the efficiency of generating questionnaires, the application provides a questionnaire package information recommendation method, device, electronic equipment and medium.
In a first aspect, an embodiment of the present application provides a method for recommending questionnaire package information, including:
acquiring basic questionnaire information input by a user;
determining questionnaire characteristic information based on the questionnaire basic information;
determining a recommended packaging template based on the questionnaire characteristic information;
determining recommended package information based on the recommended package template, wherein the package information comprises at least one of a cover page style, a question answering page interaction mode, an excitation mode and an editing element;
and displaying the recommended package information on a questionnaire making interface.
By adopting the technical scheme, after the electronic equipment acquires the basic information of the questionnaire, the characteristic information of the questionnaire is determined according to the basic information of the questionnaire, the recommended packaging template is further determined according to the characteristic information of the questionnaire, the recommended packaging information is determined according to the recommended packaging template, and the recommended packaging information is displayed on the questionnaire making interface, so that a user can make the questionnaire according to the recommended packaging information, and the questionnaire making efficiency is improved.
In another possible implementation manner, the determining questionnaire characteristic information based on the basic questionnaire information includes:
extracting a plurality of keywords based on the basic questionnaire information;
determining a theme corresponding to each keyword;
counting the frequency of occurrence of each theme;
determining a first descending sequence according to the frequency of each theme;
determining word-taking quantity based on the number of the keywords and a preset word-taking proportion;
and determining the questionnaire subject according to the first descending sequence and the word-taking quantity.
By adopting the technical scheme, the electronic equipment extracts keywords according to basic questionnaire information, performs text classification on each keyword, further determines a theme corresponding to each keyword, determines a first descending sequence according to the frequency of the theme, determines a word-taking number of keywords from the first descending sequence, further determines the questionnaire theme from the themes corresponding to the keywords, and is convenient for the electronic equipment to automatically analyze the basic questionnaire information to obtain the questionnaire theme.
In another possible implementation manner, the questionnaire feature information includes questionnaire topics, questionnaire lengths, and target user features corresponding to questionnaires, and the determining a recommended packaging template based on the questionnaire feature information includes:
determining the type of the questionnaire based on the length of the questionnaire, wherein the type of the questionnaire comprises a single set of questionnaire and multiple sets of questionnaire, the single set of questionnaire corresponds to at least one single set of packaging template, and the multiple sets of questionnaire correspond to at least one multiple set of packaging template;
judging whether the target user characteristics corresponding to the questionnaire are a special group or not; if yes, determining a recommended packaging template corresponding to the questionnaire type based on the target user characteristics corresponding to the questionnaire;
otherwise, determining a recommended packaging template corresponding to the questionnaire type based on the questionnaire subject.
By adopting the technical scheme, the electronic equipment determines the type of the questionnaire according to the length of the questionnaire, then positions the packaging template corresponding to the type of the questionnaire, judges whether the target user characteristics are a special group or not according to the electronic equipment, and determines to judge the recommended packaging template according to the questionnaire theme or the target user characteristics according to the judgment result, so that the electronic equipment determines the recommended packaging template more fitting the characteristics of the questionnaire, and the accuracy of the recommended result is improved.
In another possible implementation manner, the determining recommended package information based on the recommended package template includes:
acquiring various pieces of preliminary recommended packaging information corresponding to the recommended packaging template;
acquiring various items of package information correspondingly selected by the user when the recommended package template is applied every time, and generating various items of selection record information;
determining the selection frequency corresponding to each item of packaging information corresponding to the recommended packaging template based on the selection record information;
and determining each item of recommended packaging information corresponding to the packaging template based on the relation between the selection frequency of each item and the preliminary recommended packaging information of the corresponding item.
By adopting the technical scheme, the electronic equipment determines the primarily recommended packaging information corresponding to each packaging template, generates the selection record information according to the packaging information selected by the user, analyzes the selection frequency corresponding to each item of packaging information corresponding to the packaging template according to the selection record, and determines each item of recommended packaging information corresponding to the packaging template according to the relationship between the selection frequency and the primarily recommended packaging information, so that the historical information and the primarily recommended packaging information are combined, and the accuracy of determining the recommended packaging information is improved.
In another possible implementation manner, the determining, based on a relationship between the selection frequency of each item and the preliminary recommended packing information of the corresponding item, each item of recommended packing information corresponding to the packing template includes:
determining a corresponding second descending sequence according to the selection frequency of each item of packaging information;
determining the order of each item of preliminary recommended packing information in the corresponding second descending sequence;
acquiring the packaging information with the highest selection frequency of the corresponding items based on the second descending sequence;
judging whether each item of the preliminary recommended packaging information comprises the packaging information with the highest selection frequency of the corresponding item, if so, determining that the preliminary recommended information is the recommended packaging information of the corresponding item; if not, determining the proportion of the highest selection frequency of each item to the selection frequency of the preliminary recommendation information of the corresponding item, and when the proportion is greater than a preset proportion, determining the package information with the highest selection frequency as the recommended package information; and when the proportion is smaller than a preset proportion, determining the preliminary recommended package information as recommended package information.
By adopting the technical scheme, when the electronic equipment determines the recommended package information corresponding to the package template, the electronic equipment determines the sequence of the preliminary recommendation information in the second descending sequence after generating the second descending sequence according to the selection frequency corresponding to the package information, on the other hand, the electronic equipment acquires the package information with the highest selection frequency according to the second descending sequence, then judges whether the package information with the highest selection frequency is consistent with the preliminary recommendation information, and if so, determines that the preliminary recommendation information is the recommended package information; if the package information is inconsistent with the primary recommendation information, the proportion of the highest selection frequency and the primary recommendation information selection frequency is determined, and the recommendation package information is determined from the package information with the highest selection frequency and the primary recommendation information according to the relation between the proportion and the preset proportion, so that more appropriate recommendation package information is determined by combining the historical operation information of the user and the primary recommendation package information, and the recommendation package information is provided more comprehensively and accurately.
In another possible implementation manner, the method further includes:
acquiring current operation information when a user makes a questionnaire, wherein the current operation information comprises any item of packaging information selected when the user uses any one packaging template;
executing a circulation step until the obtained last operation information is inconsistent with the current operation information, and determining the continuous calling times of the operation information, wherein the last operation information comprises corresponding item packaging information selected by a user when the user uses any one packaging template last time;
when the continuous calling times are larger than a preset value, improving the sequence of the packaging information corresponding to the current operation information in a second descending sequence of the corresponding item;
the step of cycling, comprising:
acquiring the last operation information;
and judging whether the last operation information is consistent with the current operation information, if so, increasing the continuous calling times of the operation information.
By adopting the technical scheme, the electronic equipment acquires the current operation information when the user makes a questionnaire, executes the circulation step, determines the continuous calling times of the operation information when the last operation information acquired in the execution of the circulation step is inconsistent with the current operation information, and improves the sequence of the packaging information corresponding to the current operation information in the second descending sequence when the continuous calling times are larger than a preset value, so that the possibility that the packaging information corresponding to the current operation information is determined as the recommended packaging information is increased, and the accuracy of the recommended packaging information is improved.
In another possible implementation manner, the method further includes:
acquiring pre-operation information of a user, wherein the pre-operation information is any item of packaging information selected by the user in advance;
and when the pre-operation information is inconsistent with the recommended package information, displaying questionnaire effects when the pre-operation information is applied and when the recommended package information is applied respectively.
By adopting the technical scheme, the electronic equipment acquires the pre-operation information of the user, and when the pre-operation information of the user is inconsistent with the recommended packaging information, the electronic equipment respectively displays the questionnaire effects when the pre-operation information and the recommended packaging information are applied, so that the user can clearly compare the different effects of the two types of packaging information.
In a second aspect, the present application further provides a questionnaire package information recommendation device, including:
the acquisition module is used for acquiring basic questionnaire information input by a user;
the first determination module is used for determining questionnaire characteristic information based on basic questionnaire information;
the second determination module is used for determining a recommended packaging template based on the questionnaire characteristic information;
the third determining module is used for determining recommended package information based on the recommended package template, wherein the package information comprises at least one of a package template, a cover page style, a question answering page interaction mode, an excitation mode and an editing element;
and the display module is used for displaying the recommended package information on a questionnaire making interface.
By adopting the technical scheme, after the acquisition module acquires the basic information of the questionnaire, the first determination module determines the characteristic information of the questionnaire according to the basic information of the questionnaire, the second determination module determines the recommended packaging template according to the characteristic information of the questionnaire, the third determination module determines the recommended packaging information according to the recommended packaging template, and the display module displays the recommended packaging information on a questionnaire making interface, so that a user can make the questionnaire according to the recommended packaging information, and the questionnaire making efficiency is improved;
in another possible implementation manner, the questionnaire feature information includes questionnaire topics, and the first determining module is specifically configured to, when determining the questionnaire topics based on the basic questionnaire information:
extracting a plurality of keywords based on the basic questionnaire information;
determining a theme corresponding to each keyword;
counting the frequency of occurrence of each theme;
determining a first descending sequence according to the frequency of each theme;
determining word-taking quantity based on the number of the keywords and a preset word-taking proportion;
and determining the questionnaire subject according to the first descending sequence and the word-taking quantity.
In another possible implementation manner, the questionnaire feature information includes a questionnaire subject, a questionnaire length, and a target user feature corresponding to the questionnaire, and the second determining module is specifically configured to, when determining the recommended packaging template based on the questionnaire feature information:
determining a questionnaire type based on the length of the questionnaire, wherein the questionnaire type comprises a single set of questionnaire and a plurality of sets of questionnaires, the single set of questionnaire corresponds to at least one single set of packaging template, and the plurality of sets of questionnaires correspond to at least one plurality of sets of packaging templates;
judging whether the target user characteristics corresponding to the questionnaire are a special group or not; if yes, determining a recommended packaging template corresponding to the questionnaire type based on the target user characteristics corresponding to the questionnaire;
otherwise, determining a recommended packaging template corresponding to the questionnaire type based on the questionnaire subject.
In another possible implementation manner, the second determining module is specifically configured to:
acquiring various pieces of preliminary recommended packaging information corresponding to the recommended packaging template;
acquiring various items of package information correspondingly selected by the user when the recommended package template is applied each time, and generating various items of selection record information;
determining the selection frequency corresponding to each item of packaging information corresponding to the recommended packaging template based on the selection record information;
and determining each item of recommended packaging information corresponding to the packaging template based on the relation between the selection frequency of each item and the preliminary recommended packaging information of the corresponding item.
In another possible implementation manner, when determining each item of recommended packing information corresponding to the packing template based on a relationship between the selection frequency of each item and the preliminary recommended packing information of the corresponding item, the second determining module is specifically configured to:
determining a corresponding second descending sequence according to the selection frequency of each item of packaging information;
determining the order of each item of preliminary recommended packing information in the corresponding second descending sequence;
acquiring the packaging information with the highest selection frequency of the corresponding items based on the second descending sequence;
judging whether each item of the preliminary recommended packaging information comprises the packaging information with the highest selection frequency of the corresponding item, if so, determining that the preliminary recommended information is the recommended packaging information of the corresponding item; if not, determining the proportion of the highest selection frequency of each item to the selection frequency of the preliminary recommendation information of the corresponding item, and when the proportion is greater than a preset proportion, determining the package information with the highest selection frequency as the recommended package information; and when the proportion is smaller than a preset proportion, determining the preliminary recommended package information as recommended package information.
In another possible implementation manner, the questionnaire package information recommending device further includes:
the current operation information acquisition module is used for acquiring current operation information when a user makes a questionnaire, wherein the current operation information comprises any item of packaging information selected when the user uses any one packaging template;
the continuous calling frequency determining module is used for executing the circulation step until the obtained last operation information is inconsistent with the current operation information, and determining the continuous calling frequency of the operation information, wherein the last operation information comprises corresponding item packaging information selected by a user when the user uses any packaging template last time;
the second descending sequence adjusting module is used for improving the sequence of the packaging information corresponding to the current operation information in the second descending sequence of the corresponding item when the continuous calling times are larger than the preset value;
a recycling step comprising:
acquiring last operation information;
and judging whether the last operation information is consistent with the current operation information, if so, increasing the continuous calling times of the operation information.
In another possible implementation manner, the questionnaire package information recommending apparatus further includes:
the pre-operation information acquisition module is used for acquiring pre-operation information of a user, wherein the pre-operation information is any one item of packaging information selected by the user in advance;
and the questionnaire effect display module is used for respectively displaying questionnaire effects when the pre-operation information is not consistent with the recommended package information and when the pre-operation information is applied and the recommended package information.
In a third aspect, the present application provides an electronic device, comprising:
at least one processor;
a memory;
at least one application, wherein the at least one application is stored in the memory and configured to be executed by the at least one processor, the at least one application configured to: a questionnaire package information recommendation method according to any one of the first aspects is performed.
By adopting the technical scheme, after the electronic equipment acquires the basic information of the questionnaire, the characteristic information of the questionnaire is determined according to the basic information of the questionnaire, the recommended packaging template is further determined according to the characteristic information of the questionnaire, the recommended packaging information is determined according to the recommended packaging template, and the recommended packaging information is displayed on the questionnaire making interface, so that a user can make the questionnaire according to the recommended packaging information, and the questionnaire making efficiency is improved.
In a fourth aspect, the present application provides a computer-readable storage medium storing a computer program that can be loaded by a processor and execute any one of the methods for recommending questionnaire package information in the first aspect.
By adopting the technical scheme, the processor loads and executes the computer program in the computer readable storage medium, after the basic information of the questionnaire is obtained, the characteristic information of the questionnaire is determined according to the basic information of the questionnaire, the recommended packaging template is further determined according to the characteristic information of the questionnaire, the recommended packaging information is determined according to the recommended packaging template, the recommended packaging information is displayed on a questionnaire making interface, a user can conveniently make the questionnaire according to the recommended packaging information, and the questionnaire making efficiency is improved.
In summary, the present application includes at least one of the following beneficial technical effects:
1. after the electronic equipment acquires the basic information of the questionnaire, determining the characteristic information of the questionnaire according to the basic information of the questionnaire, further determining a recommended packaging template according to the characteristic information of the questionnaire, determining recommended packaging information according to the recommended packaging template, and displaying the recommended packaging information on a questionnaire making interface, so that a user can make the questionnaire according to the recommended packaging information, and the questionnaire making efficiency is improved;
2. the electronic equipment determines the type of the questionnaire according to the length of the questionnaire and then positions the packaging template corresponding to the type of the questionnaire, the electronic equipment determines a first packaging template to be determined corresponding to the type of the questionnaire according to the subject of the questionnaire, determines a second packaging template to be determined corresponding to the type of the questionnaire according to the target user characteristics corresponding to the questionnaire, and further judges whether the electronic equipment is a special group according to the target user characteristics corresponding to the questionnaire, and determines the recommended packaging template to be the first specific packaging template or the second specific packaging template according to the judgment result, so that the electronic equipment determines the recommended packaging template more conforming to the characteristics of the questionnaire, and the accuracy of the recommended result is improved.
Drawings
Fig. 1 is a schematic flow chart of a method for recommending questionnaire package information in an embodiment of the present application.
Fig. 2 is a schematic structural diagram of a questionnaire package information recommending device in an embodiment of the present application.
Fig. 3 is a schematic structural diagram of an electronic device in an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some embodiments of the present application, but not all embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present application without making any creative effort belong to the protection scope of the present application.
In addition, the term "and/or" herein is only one kind of association relationship describing an associated object, and means that there may be three kinds of relationships, for example, a and/or B, which may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship, unless otherwise specified.
The embodiments of the present application will be described in further detail with reference to the drawings.
The questionnaire packaging system comprises a questionnaire question and logic editing module, a questionnaire template packaging module, a material editing module and an excitation mode editing module. The electronic equipment displays the operation interface of each module, a user inputs editing information on the operation interface, and the electronic equipment acquires the editing information of the user through each module to generate a questionnaire.
The questionnaire title and logic editing module comprises a title and option uploading block, a logic editing block and a custom setting block. The user can select the question type through the question and option uploading plate, edit the characters of the question and the option and increase the questions in batches. Furthermore, the user can set the display logic and the skip answer logic of the questionnaire through the logic editing plate, edit the numerical value of the questions related to numerical calculation, and set check points to judge whether the content of the answers meets the answer requirements. Further, the user can upload the theme picture or the option picture, set the scoring type of the scoring theme and further set the text in the theme by setting the plate by user definition for the theme and the option.
The questionnaire template packaging module is embodied in the control of the overall style of the questionnaire, the questionnaire template packaging module comprises a single questionnaire class and multiple questionnaire classes, the single questionnaire class and the multiple questionnaire classes respectively comprise multiple questionnaire packaging templates, each questionnaire packaging template corresponds to one theme, and a user can click the questionnaire packaging template to generate a packaged questionnaire, so that the interestingness of the questionnaire is improved.
The material editing module comprises a front cover editing plate, an answer sheet interactive mode editing plate and a rest sheet editing plate.
The front cover editing plate comprises a front cover setting editing plate, and a user can set pictures, a start button, a background color, a button character color and the like of a front cover through the front cover setting editing plate. Further, the user can select a cover picture in the material library and upload the cover picture.
The interactive mode editing plate of the answer sheet comprises a plurality of interactive mode templates, a user can click and switch on the background, and questions and options transmitted by the background can be displayed according to a preset template after switching.
The rest page editing plate is used for displaying activity rules or product introduction, and a user can display characters, pictures or videos in a user-defined mode.
The excitation mode editing module is used for editing the excitation scheme after the questionnaire is finished, and comprises a title option score editing plate, a formula grammar editing plate and a result page score binding editing plate. The user can assign a score to each topic through the topic option score editing plate, and the interviewee generates a corresponding score after completing a questionnaire; the formula grammar editing plate supports an editing formula and is used for calculating the scores of the multiple variables; and the result page score binding editing plate correspondingly binds the result pages corresponding to different scores, and after the answer of the interviewee is finished, the electronic equipment pops up the result page corresponding to the score.
And editing and packaging the questionnaire by the user according to the requirement and the target effect of the questionnaire by using the questionnaire packaging system. In order to achieve the desired effect, the content and requirements of the questionnaire need to be analyzed continuously, thereby reducing the efficiency of questionnaire production.
The embodiment of the application provides a method for recommending questionnaire package information, which can be executed by an electronic device, and with reference to fig. 1, the main flow of the method is described as follows (step S101 to step S105).
Step S101: and acquiring basic questionnaire information input by a user.
Specifically, basic questionnaire information is input by the user, and the electronic device is caused to acquire the basic questionnaire information. The basic questionnaire information may be a general description of the contents and requirements of the questionnaire, i.e., key information of the questionnaire.
Further, the electronic device may display an input interface for a user to enter basic questionnaire information into the system via the input interface. Multiple sort boxes may also be included within the input interface, such as: the questionnaire subject, the target user corresponding to the questionnaire and the like, and the user can correspondingly fill the content in the basic questionnaire information into the classification frame.
Step S102: and determining questionnaire characteristic information based on the questionnaire basic information.
Specifically, when the basic questionnaire information is a general description of the content and the requirements of the questionnaire, the electronic device performs text analysis on the basic questionnaire information to determine characteristic information of the questionnaire. The questionnaire characteristic information may include a questionnaire subject, a questionnaire length, and a target user characteristic corresponding to the questionnaire.
The electronic device may summarize the questionnaire topics through keywords in the basic questionnaire information, or may determine the length of the questionnaire by calculating the number of characters in the basic questionnaire information. The relevance between the target user characteristics and the questionnaire theme is relatively large, and when the electronic equipment determines the questionnaire theme, the target user characteristics corresponding to the questionnaire can be correspondingly determined; or, the user may enter the target user characteristics corresponding to the questionnaire into the electronic device through the input box.
Step S103: and determining a recommended package template based on the questionnaire characteristic information.
Specifically, the packaging template is a packaging scheme for packaging the questionnaire, and in order to improve the interestingness of the interviewee in response to the questionnaire, the electronic device conducts game packaging on the questionnaire through different packaging templates, so that the completeness of response to the questionnaire is improved.
Each type of packaging template has applicable questionnaire characteristic information, so that after the electronic equipment acquires the questionnaire characteristic information, the corresponding packaging template, namely the recommended packaging template, can be matched and determined.
Step S104: and determining recommended package information based on the recommended package template, wherein the package information comprises at least one of a cover page style, an answer page interaction mode, an excitation mode and an editing element.
In particular, the cover sheet with the appropriate style can more easily attract the corresponding target users. The style of the cover page is unified with the style of the questionnaire template, and when the electronic equipment adopts the questionnaire template, the style of the cover page can be consistent with the style corresponding to the questionnaire template.
The answer interaction mode is a mode of question popping, switching and option selecting, and the freshness of the interviewee in the process of answering the questionnaire can be improved. The interactive mode of the answer sheet is related to the questionnaire template, and if the interactive mode of the answer sheet which is more adaptive to the questionnaire template is adopted, the experience of answering the questionnaire by the interviewee can be improved.
The incentive mode is an incentive scheme after the interviewee completes the questionnaire, the electronic equipment can perform algorithm calculation according to answer point selection of the questions and options, and different result pages are popped up for each answering person according to the algorithm result, so that the purpose of personalized incentive is achieved.
The editing elements are decoration elements used in the process of making the questionnaire.
The recommended package information is various package information recommended by the electronic equipment according to the questionnaire characteristic information.
The recommended package information has limited types, and each type of recommended package information is applicable to a plurality of types of questionnaire characteristic information, so that the electronic device prestores the questionnaire characteristic information applicable to each type of recommended package information. After the electronic device determines the questionnaire characteristic information, the corresponding recommended package information can be searched according to the questionnaire characteristic information.
Step S105: and displaying the recommended package information on a questionnaire making interface.
Specifically, when the user creates a questionnaire, the electronic device may display the recommended package information in another display window, so that the user can create the questionnaire with reference to the recommended package information, shortening the time for the user to judge, and efficiently determine the package information suitable for the basic information of the questionnaire in a short time.
The implementation principle of the questionnaire package information recommendation method provided by the embodiment of the application is as follows: after the electronic equipment acquires the basic information of the questionnaire, the characteristic information of the questionnaire is determined according to the basic information of the questionnaire, then a recommended packaging template is determined according to the characteristic information of the questionnaire, recommended packaging information is determined according to the recommended packaging template, and the recommended packaging information is displayed on a questionnaire making interface, so that a user can make the questionnaire according to the recommended packaging information, and the questionnaire making efficiency is improved.
In another possible implementation manner, if the questionnaire characteristic information includes the questionnaire subject, when determining the questionnaire characteristic information based on the basic questionnaire information in step S102, the method specifically includes (step S1021 to step S1026) (not shown in the figure):
step S1021: a plurality of keywords are extracted based on the basic questionnaire information.
Specifically, after the electronic device acquires the basic questionnaire information, word segmentation processing is performed on the basic questionnaire information, some conjunctions, media, pronouns and the like are deleted, and then a plurality of words are acquired. The electronic equipment further determines the word frequency corresponding to each word, the higher the word frequency is, the higher the importance degree of the current word in the basic questionnaire information is, and further the electronic equipment determines that a plurality of words with higher word frequency are keywords.
Step S1022: and determining the corresponding theme of each keyword.
Specifically, the electronic device classifies each keyword text, and the electronic device may adopt any one of the existing multiple text classification methods, for example, may adopt a traditional machine learning method (bayes, svm, etc.) or a deep learning algorithm (fastText, textCNN, etc.).
The electronic device determines a topic corresponding to each keyword through text classification, for example, if the keyword is "suggestion", the corresponding topic is "opinion collection"; the keyword is "product", and the corresponding topic is "product survey".
Step S1023: and counting the occurrence frequency of each theme.
Specifically, in the process of text classification of the keywords, the electronic device may generate a plurality of repeated topics, and thus the electronic device may count the occurrence frequency of each topic.
Step S1024: a first descending sequence is determined according to the frequency of each topic.
Specifically, when the frequency of appearance of a subject is higher, the relevance of the questionnaire basic information to the subject with the high frequency is higher.
The first few topics in the first descending sequence therefore represent the most central idea of the basic information of the questionnaire.
Step S1025: and determining the word extraction quantity based on the number of the keywords and the preset word extraction proportion.
Specifically, in order to quickly determine the questionnaire topics from a plurality of different topics, the electronic device needs to filter keywords and retain keywords with high relevance to the questionnaire topics. The electronic equipment presets a word-taking proportion, and determines the number of the words to be taken according to the number of the keywords, so that the keywords with reasonable number can be guaranteed to be reserved.
For example, when the number of the key words is 100 and the preset word extraction ratio is 5%, the number of the word extraction is determined to be 5.
Step S1026: and determining the questionnaire subject according to the first descending sequence and the word taking quantity.
Specifically, the electronic device obtains the first few keywords in the first descending sequence, and if the number of the keywords is 5, the electronic device obtains the first 5 keywords according to the first descending sequence. And then determining the theme of the questionnaire according to the theme corresponding to the first 5 keywords.
And 5 keywords all belong to the summarization of the basic information of the questionnaire, so the electronic equipment can combine the topics corresponding to the 5 keywords to further determine a complete questionnaire topic which can represent the basic information of the questionnaire most. For example, the subject matter is "a symptom set, a product survey, a use experience, and a product effect," respectively, and where the product survey, the use experience, and the product effect are all consumer symptoms, the electronic device may determine the questionnaire subject matter as the symptom set, and in particular, as the subject matter of the survey on the product test.
Further, the questionnaire feature information includes questionnaire subject, questionnaire length, and target user features corresponding to the questionnaire, and then step S103 determines the recommended package template based on the questionnaire feature information, and specifically includes (step S1031 to step S1034) (not shown in the figure):
step S1031: and determining the type of the questionnaire based on the length of the questionnaire, wherein the type of the questionnaire comprises a single set of questionnaire and multiple sets of questionnaire, the single set of questionnaire corresponds to at least one single set of packaging template, and the multiple sets of questionnaire correspond to at least one multiple sets of packaging templates.
Specifically, the length of the basic questionnaire information represents the length of the questionnaire, and when the length of the questionnaire is short, the questionnaire is suitable for the questionnaire type of a single set of questionnaire; when the length of the questionnaire is longer, it is necessary to pack the questionnaire into a questionnaire type of a plurality of sets of questionnaires.
The interviewee only needs to answer one questionnaire by a single set of questionnaire, and the questionnaire is finished simply and quickly. The packaging templates for a single set of questionnaires include WeChat conversations, psychological tests, score tests, role-playing, and the like.
The WeChat dialogue converts the questionnaire answer into a one-to-one chat mode simulating WeChat by using virtual character dialogue, the characters of the dialogue represent speakers, brand dolls and the like by using brand images, and the characters of the dialogue can put forward the questions by using the WeChat chat mode, so that the interviewee answers the questions and further obtains the questionnaire answers. The method is suitable for questionnaire subjects such as package opinion collection and complaint report.
And the psychological test is to package the question answering process of the questionnaire into the psychological test, utilize the psychological motivation of the interviewee to explore and discover the interviewee, arouse curiosity, improve the response enthusiasm of the questionnaire, avoid false information caused by the maintenance image of the consumer, and have high authenticity. The method is suitable for packaging questionnaire themes such as consumer characteristics, life forms, value views, interest preferences, demand mining and the like.
And (3) fractional examination, namely packaging the answering process of the questionnaire into fractional examination, setting a score for each question, feeding back correct and wrong results after the interviewee selects options, and returning examination scores after complete answering. The method is suitable for packaging questionnaire topics such as public popular science dissemination, knowledge testing, internal/external assessment, performance assessment and the like.
And (4) role playing, namely packaging the answer process of the questionnaire into a script of a role character similar to a script killer, and improving the answer enthusiasm of the interviewee by adopting story narrative and role playing. The method reduces the concern of the interviewee about the 'possible damage of the interest of the interviewee' and can also speak the real idea of the interviewee in the most relaxed atmosphere. The method is suitable for questionnaire topics such as new product testing, service improvement, customer experience improvement, demand mining and interest preference mining.
Multiple sets of questionnaires are needed to be answered by the interviewee, the execution period is relatively long, and the enthusiasm of the interviewee is maintained. The packing templates of multiple sets of questionnaires comprise creative collectives and question answering and clearance.
The creative card collection packages the answering process of the questionnaire into a card collection game, and a user can obtain one card once the user scans the code and answers the questions, and can obtain rewards after all answers are finished. The method is suitable for experience type survey under a packaging line, such as satisfaction survey in different areas of a market, new product test of on-line trial experience and other questionnaire subjects.
And (3) answering rushing, namely packaging the answering process of the questionnaire into a plurality of rushing tasks, wherein a user can independently select favorite task modules, and a red packet can be obtained once each task module is finished. And meanwhile, more red packets can be obtained by predicting the completion of other tasks, and the user is encouraged to continuously challenge the next task. Various indexes of dryness, deficiency and disorder are packaged into a clear target and an instant task level is fed back. The simple and executable targets and the feedback of continuously tearing the red packet make the whole answering process easy and pleasant, and are suitable for packaging questionnaire themes of popular science dissemination and knowledge testing.
Step S1032: judging whether the target user characteristics corresponding to the questionnaire are special groups or not; if yes, go to step S1033; otherwise, step S1034 is performed.
Step S1033: and determining a recommended packaging template corresponding to the questionnaire type based on the target user characteristics corresponding to the questionnaire.
Step S1034: and determining a recommended packaging template corresponding to the questionnaire type based on the questionnaire subject.
Wherein, the WeChat dialogue is applicable to young people and the general public.
The psychological test is suitable for a user group which is younger and seeks self personality exploration.
The score examination is suitable for young people, common public, internal staff and other groups.
Role-playing, applicable to young people and the general public.
The creative aggregate card is suitable for young people and specific invited live users.
The device can be used for answering questions and breaking through the customs, and is suitable for young people, common public, internal staff and other groups.
The target user characteristics to which the packaging templates are applicable are not absolute, and each packaging template is applicable to young people and the general public. Therefore, when the target user characteristics are not clear, the electronic device may determine any packaging template corresponding to the questionnaire type as the recommended packaging template.
When the target user characteristics are definite, for example, the target user characteristics are a user group seeking self exploration, the recommended package template can be determined as a psychological test template; alternatively, the target user characteristic is a particular offer to the venue user, then the recommendation package template may be determined to be the creative aggregate template.
Specifically, among the target user characteristics corresponding to the above packaging templates, the user group seeking self exploration and the specific invitation field users are special groups, the two special groups respectively correspond to a unique packaging template, and other target user characteristics may correspond to multiple packaging templates.
Therefore, when the electronic device judges that the target user characteristics corresponding to the questionnaire are special groups, the recommended packaging template is determined according to the target user characteristics, and when the target user characteristics corresponding to the questionnaire are not special groups, the electronic device relies more on determining the recommended packaging template according to the questionnaire subject.
For example, if the type of the questionnaire is a single set of questionnaire, the subject of the questionnaire is an interest preference topic investigation, the target user characteristics corresponding to the questionnaire are user groups seeking self exploration, the first to-be-determined packaging template is a psychological test and role play, the second to-be-determined packaging template is a psychological test, and the electronic device determines that the recommended packaging template is a psychological test template.
If the type of the questionnaire is a single set of questionnaire, the questionnaire subject is interest preference subject investigation, and the target user characteristics corresponding to the questionnaire are common public, the first packaging template to be determined is psychological test and role play, the second packaging template to be determined is WeChat dialogue, information test, score test and role play, and the electronic device determines that the packaging template is recommended to be psychological test and role play.
In another possible implementation manner, when determining the recommended package information based on the recommended package template, step S104 includes (step S1041 to step S1044) (not shown in the figure):
step S1041: and acquiring various pieces of preliminary recommended packaging information corresponding to the recommended packaging template.
Specifically, the electronic device prestores the preliminary recommended package information corresponding to each package template, and after the electronic device determines the recommended package template, the preliminary recommended package information corresponding to the recommended package template is obtained.
The package information is recommended preliminarily, and the specific contents are as follows:
package Form panel | Cover page style | Answer sheet interaction (Mode) | Mode of excitation | Editing elements |
Wechat Dialogue | Flat/geometry/quotient Style of affairs | WeChat dialogue board | Brand thank you/Cash Red envelope lottery | Mostly in the form of brand cartoon images or figures Speakers being core elements |
Psychological factors Testing | Cartoon/mystery/profound Style of color | Standard edition/micro Letter conversation edition | Internal satisfied result pages, e.g. character test knots Fruit, psychological analysis, future prediction, etc | The pictures are characters, labels, roads, arrows First class element interspersion |
Score of Examination | Campus/serious Style of a book | Standard edition | Points or faults obtained by users in answering questions Pseudo certificate | With campus elements interspersed, e.g. for refueling Fist making, paper pen, examination paper, etc |
Character Play of | Cartoon/hand-painted/front Style of the toilet | Standard edition/horizontal edition Screen sliding plate | Activity credit/cash drawing | / |
Creation of Collection card | Science and technology/alarm/card General style | Standard edition | Card collecting progress/prize exchanging mode | Multiple bright colors and multiple interest Card with detachable cover |
Answering question Breakthrough alarm | Obvious game style | Standard edition/cross Screen sliding plate | Mainly for various prizes and lottery draws | Obvious elements such as customs barrier and prize |
The standard edition answer sheet is divided into a head title area, a middle subject area, an option display area and a confirmation button area, and a user can upload pictures displayed in the title area and the subject area and self-define and adjust characters and background colors on the sheet.
In the WeChat dialogue plate answer page, the questions are presented in a question-and-answer mode, the left side is a question area, the right side is an option area, a user answers the dialogue by clicking the option on the right side, and the user can edit the color of each area, the color of a dialogue box and the head portrait in the background.
The answer sheet of the cross screen sliding plate takes a picture of a cross screen sliding as a background, and when an interviewee finishes answering a question, the page translates one step, so that a user can edit the background picture in the template in the background.
The result page types include intrinsic satisfiability result pages, such as test results, brand certificates, psychological analysis, activity thank you, and the like; and the interest satisfaction result page comprises a lottery drawing turntable, a lottery drawing button, a lottery drawing nine-square grid and the like.
Step S1042: and acquiring various corresponding selected packaging information when the user applies the recommended packaging template each time, and generating various selected records.
Specifically, when the questionnaire is prepared, the user can select the preliminary recommended package information or other package information according to the judgment of the user. Therefore, the electronic equipment can analyze the preference of the user by selecting the record.
Step S1043: and determining the selection frequency corresponding to each item of packaging information corresponding to the recommended packaging template based on the selection record information.
For example, when the user uses the WeChat dialogue template, the style of the cover page corresponding to the WeChat dialogue template is various styles such as flat, geometric, business, cartoon, mystery, forever, and the like. Further, the electronic device can determine how often the user selects the cover page style when using the WeChat dialog template. Similarly, the electronic device may determine how often the user selects the answer sheet interaction mode, the excitation mode, and the editing elements when using the WeChat dialogue template.
Step S1044: and determining each item of recommended package information corresponding to the package template based on the relationship between the selection frequency of each item and the preliminary recommended package information of the corresponding item, including (step S11-step S14) (not shown in the figure).
Step S11: and determining a corresponding second descending sequence according to the selection frequency of each item of packaging information.
For example, when the electronic device uses the WeChat dialogue template, the selection frequency of the cover page styles is arranged in a descending order, and a second descending order sequence corresponding to the cover page styles is generated: flat, geometric, business, cartoon, mystery, campus.
Similarly, the electronic device may determine second descending sequences corresponding to the interaction mode, the excitation mode, and the selection frequency of the editing elements of the answer sheet.
Step S12: and determining the order of each item of preliminary recommended packing information in the corresponding second descending sequence.
For example, if the preliminary recommendation information of the cover page style corresponding to the WeChat dialog template is a flat/geometric/business style, the order of the preliminary recommendation information of the cover page style in the corresponding second descending order sequence is 1, 2 and 3, respectively.
Step S13: and acquiring the packaging information with the highest selection frequency of the corresponding items based on the second descending sequence.
Step S14: judging whether each item of preliminary recommendation information comprises the packaging information with the highest selection frequency of the corresponding item, if so, determining that the preliminary recommendation information is the recommended packaging information of the corresponding item; if not, determining the proportion of the highest selection frequency of each item to the selection frequency of the preliminary recommendation information of the corresponding item, and when the proportion is greater than a preset proportion, determining the package information with the highest selection frequency as the recommended package information; and when the proportion is smaller than a preset proportion, determining the preliminary recommended package information as recommended package information.
Specifically, taking the cover page style as an example, if the cover page style with the highest frequency of selection is the flat style, and the preliminary recommended package information corresponding to the cover page style includes the flat style, the electronic device may determine that the preliminary recommended information includes the package information with the highest frequency of selection.
If the cover page style with the highest frequency is selected to be the cartoon style, the cartoon style is not included in the primarily recommended package information. And when the electronic equipment acquires that the user selects the WeChat dialogue template, the electronic equipment uses the selection frequency of the cover page with the cartoon style and acquires the selection frequency of the primary recommendation information. And when a plurality of pieces of preliminary recommendation information exist, acquiring the preliminary recommendation information with the highest selection frequency.
For example, the cartoon style is selected with a frequency of 100, and the flat style is selected with a frequency of 80, which is the highest frequency in the initial recommendation information flat/geometric/business styles.
Further, the electronic device presets a ratio, generally, the preset ratio is greater than 1. In the implementation of the application, the preset proportion can be set to be 1.1, and when the proportion of the highest selection frequency to the selection frequency of the preliminary recommended information is greater than 1 and smaller than the preset proportion, the preference degree of the packaging information corresponding to the highest selection frequency is high, but the packaging information may be accidental and is not enough to replace the preliminary recommended packaging information; and when the ratio of the highest selection frequency to the selection frequency of the preliminary recommended information is greater than the preset ratio, the probability that the package information corresponding to the highest selection frequency is selected is much greater than that of the preliminary recommended package information, and the preliminary recommended package information cannot represent the preference of the user in the WeChat dialogue mode. Therefore, the electronic device may determine that the package information with the highest frequency is selected as the recommended package information.
In another possible implementation manner, in order to determine the second descending sequence more accurately, the method further includes (step S21 to step S24) (not shown in the figure):
step S21: and acquiring current operation information when the user makes a questionnaire, wherein the current operation information comprises any item of packaging information selected when the user uses any packaging template.
For example, if the user is making a questionnaire and selects a flat style cover page when applying the wechat dialogue template, the current operation information is a flat style cover page.
Step S22: and executing a loop step S23 until the obtained last operation information is inconsistent with the current operation information, and determining the continuous calling times of the operation information, wherein the last operation information comprises corresponding item packaging information selected by the user when the user uses any packaging template last time.
Loop step S23: acquiring last operation information; and judging whether the last operation information is consistent with the current operation information, if so, increasing the continuous calling times of the operation information.
Specifically, the electronic device obtains the current operation information as a flat style cover page, and obtains the style operation information of the cover page when the user uses the WeChat dialogue template last time. If the operation information obtained by the electronic equipment comparison is consistent with the current operation information, the initial value of the continuous calling times of the operation information is 1, and the continuous calling times of the electronic equipment is increased to 2.
Step S24: and when the continuous calling times are larger than the preset value, improving the sequence of the packaging information corresponding to the operation information in the second descending sequence of the corresponding item.
Specifically, the electronic device sets a preset value, and determines whether the number of consecutive calls is greater than the preset value, and when the number of consecutive calls is greater than the preset value, the frequency of selecting the current operation information by the user is relatively high in the recent period, that is, the likeness may change, so that the electronic device increases the order of the current operation information in the second descending sequence.
For example, when the electronic device determines to use the WeChat dialog template, the second descending sequence in the style of cover pages is selected to be flat, geometric, business, cartoon, mystery, campus. If the electronic equipment determines that the number of times of continuous calling of the cover page with the geometry style selected by the user is 5 and is greater than the preset value by 4, the electronic equipment improves the sequence of the geometry style in the second descending sequence: geometry, flat, business, cartoon, mystery, campus. When the electronic equipment determines the recommended package information according to the second descending sequence, the reference value of the second descending sequence is higher, and the obtained result is more accurate.
In another possible implementation manner, the method further includes (step S31 to step S32) (not shown in the figure):
step S31: the method comprises the steps of obtaining pre-operation information of a user, wherein the pre-operation information is any item of packaging information selected by the user in advance.
Specifically, the electronic device displays an operation frame, wherein the operation frame comprises a material editing plate and an excitation mode editing plate, the material editing plate comprises a question book packaging plate, a cover editing plate, a question answering page interaction mode editing plate and a rest page editing plate, and the excitation mode editing plate comprises a result page algorithm editing plate and a result page editing plate. When a user makes a questionnaire, the user can upload pictures, edited characters, background colors and the like in corresponding operation boxes, each operation box is provided with a material library, and the user can select corresponding contents from the material library to upload.
For example, the user can upload a cover page picture, a text of a custom editing cover start button, a text of a custom editing privacy agreement and a text and a color of a custom editing button on a cover editing plate, and the cover page picture editing system further comprises a cover page material library.
The electronic equipment sets multiple corresponding options for each item of packaging information, a user can select different packaging information according to the options, and the electronic equipment can acquire the pre-operation information of the user. For example, the electronic device stores a plurality of styles of cover page pictures in the cover page material library, and when the user clicks the flat style of cover page picture, the pre-operation information acquisition unit acquires the pre-operation information of the user as the flat style of cover page picture.
Step S32: and when the pre-operation information is inconsistent with the recommended package information, displaying questionnaire effects of the pre-operation information of the user and the preliminary recommended package information respectively.
Specifically, before the user selects the packaging information, a plurality of pieces of pre-operation information may be selected for comparison with the packaging effect. When the user clicks the package information, the electronic equipment judges whether the pre-operation information is consistent with the recommended package information, and when the pre-operation information is consistent with the recommended package information, the electronic equipment displays a questionnaire effect when the recommended package information is used; and when the information is inconsistent, the electronic equipment respectively displays the questionnaire effect when the pre-operation information and the preliminary recommended packaging information are applied, so that the user can select the packaging information by comparison.
In order to better execute the above method, an embodiment of the present application discloses a questionnaire package information recommendation device, and referring to fig. 2, a questionnaire package information recommendation module 200 includes:
an obtaining module 201, configured to obtain basic questionnaire information input by a user;
a first determining module 202, configured to determine questionnaire characteristic information based on the questionnaire basic information;
a second determining module 203, configured to determine a recommended package template based on the questionnaire feature information;
a third determining module 204, configured to determine recommended package information based on the recommended package template, where the package information includes at least one of a package template, a cover style, an answer sheet interaction mode, an incentive mode, and an editing element;
the display module 205 is configured to display the recommended package information on a questionnaire making interface.
In another possible implementation manner, the questionnaire characteristic information includes a questionnaire subject, and when determining the questionnaire subject based on the questionnaire basic information, the first determining module 202 is specifically configured to:
extracting a plurality of keywords based on basic questionnaire information;
determining a theme corresponding to each keyword;
counting the occurrence frequency of each theme;
determining a first descending sequence according to the frequency of each theme;
determining word-taking quantity based on the number of the keywords and a preset word-taking proportion;
and determining the questionnaire subject according to the first descending sequence and the word-taking quantity.
In another possible implementation manner, the questionnaire feature information includes a questionnaire subject, a questionnaire length, and a target user feature corresponding to the questionnaire, and the second determining module 203 is specifically configured to, when determining the recommended packaging template based on the questionnaire feature information:
determining the type of the questionnaire based on the length of the questionnaire, wherein the type of the questionnaire comprises a single set of questionnaire and a plurality of sets of questionnaires, the single set of questionnaire corresponds to at least one single set of packaging template, and the plurality of sets of questionnaires correspond to at least one plurality of sets of packaging templates;
judging whether the target user characteristics corresponding to the questionnaire are special groups or not; if yes, determining a recommended packaging template corresponding to the questionnaire type based on the target user characteristics corresponding to the questionnaire;
otherwise, determining a recommended packaging template corresponding to the questionnaire type based on the questionnaire subject.
In another possible implementation manner, the second determining module 204 is specifically configured to:
acquiring various pieces of preliminary recommended packaging information corresponding to the recommended packaging template;
acquiring various items of packaging information correspondingly selected by a user when the user applies the recommended packaging template each time, and generating various items of selection record information;
determining the selection frequency corresponding to each item of packaging information corresponding to the recommended packaging template based on the selection record information;
and determining each item of recommended packaging information corresponding to the packaging template based on the relation between the selection frequency of each item and the preliminary recommended packaging information of the corresponding item.
In another possible implementation manner, when determining, based on the relationship between the selection frequency of each item and the preliminary recommended packing information of the corresponding item, each item of recommended packing information corresponding to the packing template, the second determining module 204 is specifically configured to:
determining a corresponding second descending sequence according to the selection frequency of each item of packaging information;
determining the order of each item of preliminary recommended packing information in the corresponding second descending sequence;
acquiring the packaging information with the highest selection frequency of the corresponding items based on the second descending sequence;
judging whether each item of preliminary recommended packaging information comprises packaging information with the highest selection frequency of the corresponding item, and if so, determining that the preliminary recommended information is recommended packaging information of the corresponding item; if not, determining the proportion of the highest selection frequency of each item to the selection frequency of the preliminary recommendation information of the corresponding item, and when the proportion is larger than a preset proportion, determining the package information with the highest selection frequency as the recommended package information; and when the proportion is smaller than the preset proportion, determining the preliminary recommended package information as the recommended package information.
In another possible implementation manner, the questionnaire wrapping information recommending apparatus 200 further includes:
the current operation information acquisition module is used for acquiring current operation information when a user makes a questionnaire, wherein the current operation information comprises any item of packaging information selected when the user uses any one packaging template;
the continuous calling frequency determining module is used for executing the circulation step until the obtained last operation information is inconsistent with the current operation information, and determining the continuous calling frequency of the operation information, wherein the last operation information comprises corresponding item packaging information selected by a user when the user uses any packaging template last time;
the second descending sequence adjusting module is used for improving the sequence of the packaging information corresponding to the current operation information in the second descending sequence of the corresponding item when the continuous calling times are larger than the preset value;
a recycling step comprising:
acquiring last operation information;
and judging whether the last operation information is consistent with the current operation information, if so, increasing the continuous calling times of the operation information.
In another possible implementation manner, the questionnaire wrapping information recommending apparatus 200 further includes:
the pre-operation information acquisition module is used for acquiring pre-operation information of a user, wherein the pre-operation information is any one item of packaging information selected by the user in advance;
and the questionnaire effect display module is used for respectively displaying questionnaire effects when the pre-operation information is not consistent with the recommended package information and when the pre-operation information is applied and the recommended package information.
Various changes and specific examples in the method in the foregoing embodiment are also applicable to the questionnaire package information recommendation apparatus in this embodiment, and through the foregoing detailed description of the questionnaire package information recommendation method, a person skilled in the art can clearly know the implementation method of the questionnaire package information recommendation apparatus in this embodiment, so for the brevity of the description, detailed description is not repeated here.
In order to better implement the above method, an embodiment of the present application provides an electronic device, and referring to fig. 3, the electronic device 300 may be a terminal such as a mobile phone, a PC, a tablet computer, and the electronic device 300 includes: a processor 301 and a memory 303. Wherein the processor 301 is coupled to the memory 303, such as via a communication bus 302. Optionally, the electronic device 300 may further include a transceiver 304. It should be noted that the transceiver 304 is not limited to one in practical applications, and the structure of the electronic device 300 is not limited to the embodiment of the present application.
The Processor 301 may be a CPU (Central Processing Unit), a general-purpose Processor, a DSP (Digital Signal Processor), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array) or other Programmable logic device, a transistor logic device, a hardware component, or any combination thereof. Which may implement or perform the various illustrative logical blocks, modules, and circuits described in connection with the disclosure. The processor 301 may also be a combination of computing functions, e.g., comprising one or more microprocessors in combination, a DSP and a microprocessor in combination, or the like.
The Memory 303 may be a ROM (Read Only Memory) or other type of static storage device that can store static information and instructions, a RAM (Random Access Memory) or other type of dynamic storage device that can store information and instructions, an EEPROM (Electrically Erasable Programmable Read Only Memory), a CD-ROM (Compact Disc Read Only Memory) or other optical Disc storage, optical Disc storage (including Compact Disc, laser Disc, optical Disc, digital versatile Disc, blu-ray Disc, etc.), a magnetic Disc storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer, but is not limited to these.
The memory 303 is used for storing application program codes for executing the scheme of the application, and the processor 301 controls the execution. The processor 301 is configured to execute application program code stored in the memory 303 to implement the aspects illustrated in the foregoing method embodiments.
The electronic device 300 shown in fig. 3 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.
The embodiment of the application further provides a computer-readable storage medium, wherein a computer program is stored on the computer-readable storage medium, and when the program is executed by a processor, the method for recommending questionnaire packaging information is implemented.
In this embodiment, the computer-readable storage medium may be a tangible device that holds and stores instructions for use by an instruction execution device. The computer readable storage medium may be, but is not limited to, an electronic memory device, a magnetic memory device, an optical memory device, an electromagnetic memory device, a semiconductor memory device, or any combination of the foregoing. In particular, the computer readable storage medium may be a portable computer diskette, a hard disk, a U-disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a podium random access memory (SRAM), a portable compact disc read-only memory (CD-ROM), a Digital Versatile Disc (DVD), a memory stick, a floppy disk, an optical disk, a magnetic disk, a mechanical coding device, and any combination thereof.
The computer program in the present embodiment includes a program code for executing all the methods described above, and the program code may include instructions corresponding to the method steps provided in the foregoing embodiments. The computer program may be downloaded to the respective computing/processing device from a computer-readable storage medium, or may be downloaded to an external computer or external storage device via a network, such as the internet, a local area network, a wide area network, and/or a wireless network. The computer program may execute entirely on the user's computer, as a stand-alone software package.
The above embodiments are preferred embodiments of the present application, and the protection scope of the present application is not limited by the above embodiments, so: all equivalent changes made according to the structure, shape and principle of the present application shall be covered by the protection scope of the present application.
In addition, it is to be understood that relational terms such as first and second, and the like, are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. The terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus.
Claims (7)
1. A questionnaire package information recommendation method is characterized by comprising the following steps:
acquiring basic questionnaire information input by a user;
determining questionnaire characteristic information based on the questionnaire basic information;
determining a recommended packaging template based on the questionnaire characteristic information;
determining recommended package information based on the recommended package template, wherein the package information comprises at least one of a cover page style, an answer page interaction mode, an excitation mode and an editing element;
displaying the recommended package information on a questionnaire making interface;
the questionnaire characteristic information comprises questionnaire subjects, questionnaire lengths and target user characteristics corresponding to the questionnaire, and the determination of the recommended packaging template based on the questionnaire characteristic information comprises the following steps:
determining a questionnaire type based on the length of the questionnaire, wherein the questionnaire type comprises a single set of questionnaire and a plurality of sets of questionnaires, the single set of questionnaire corresponds to at least one single set of packaging template, and the plurality of sets of questionnaires correspond to at least one plurality of sets of packaging templates;
judging whether the target user characteristics corresponding to the questionnaire are a special group or not; if yes, determining a recommended packaging template corresponding to the questionnaire type based on the target user characteristics corresponding to the questionnaire;
otherwise, determining a recommended packaging template corresponding to the questionnaire type based on the questionnaire theme;
the determining recommended package information based on the recommended package template includes:
acquiring various pieces of preliminary recommended packaging information corresponding to the recommended packaging template;
acquiring various items of package information correspondingly selected by the user when the recommended package template is applied every time, and generating various items of selection record information;
determining the selection frequency corresponding to each item of packaging information corresponding to the recommended packaging template based on the selection record information;
determining various recommended packaging information corresponding to the packaging template based on the relation between the selection frequency of each item and the preliminary recommended packaging information of the corresponding item;
determining recommended packing information items corresponding to the packing template based on the relationship between the selection frequency of each item and the preliminary recommended packing information of the corresponding item, including:
determining a corresponding second descending sequence according to the selection frequency of each item of packaging information;
determining the order of each item of preliminary recommended packing information in the corresponding second descending sequence;
acquiring the packaging information with the highest selection frequency of the corresponding items based on the second descending sequence;
judging whether each item of the preliminary recommended packaging information comprises the packaging information with the highest selection frequency of the corresponding item, if so, determining that the preliminary recommended packaging information is the recommended packaging information of the corresponding item; if not, determining the proportion of the highest selection frequency of each item to the selection frequency of the preliminary recommended package information of the corresponding item, and when the proportion is greater than a preset proportion, determining the package information with the highest selection frequency as the recommended package information; and when the proportion is smaller than a preset proportion, determining the preliminary recommended package information as recommended package information.
2. The method according to claim 1, wherein the questionnaire feature information comprises a questionnaire subject, and the determining questionnaire feature information based on the questionnaire basic information comprises:
extracting a plurality of keywords based on the basic questionnaire information;
determining a theme corresponding to each keyword;
counting the frequency of occurrence of each theme;
determining a first descending sequence according to the frequency of each theme;
determining word-taking quantity based on the number of the keywords and a preset word-taking proportion;
and determining the questionnaire subject according to the first descending sequence and the word-taking quantity.
3. The method of claim 1, further comprising:
acquiring current operation information when a user makes a questionnaire, wherein the current operation information comprises any item of packaging information selected when the user uses any one packaging template;
executing a circulation step until the obtained last operation information is inconsistent with the current operation information, and determining the continuous calling times of the operation information, wherein the last operation information comprises corresponding item packaging information selected by a user when the user uses any one packaging template last time;
when the continuous calling times are larger than a preset value, improving the sequence of the packaging information corresponding to the current operation information in a second descending sequence of the corresponding item;
the step of cycling, comprising:
acquiring the last operation information;
and judging whether the last operation information is consistent with the current operation information, if so, increasing the continuous calling times of the operation information.
4. The method of claim 1, further comprising:
acquiring pre-operation information of a user, wherein the pre-operation information is any item of packaging information selected by the user in advance;
and when the pre-operation information is inconsistent with the recommended package information, displaying questionnaire effects when the pre-operation information is applied and when the recommended package information is applied respectively.
5. A questionnaire packing information recommendation device characterized by comprising:
the acquisition module is used for acquiring basic questionnaire information input by a user;
the first determination module is used for determining questionnaire characteristic information based on the questionnaire basic information;
the second determination module is used for determining a recommended packaging template based on the questionnaire characteristic information;
the third determination template is used for determining recommended package information based on the recommended package template, and the package information comprises at least one of a package template, a cover page style, an answer page interaction mode, an excitation mode and an editing element;
and the display module is used for displaying the recommended package information on a questionnaire making interface.
6. An electronic device, comprising:
at least one processor;
a memory;
at least one application, wherein the at least one application is stored in the memory and configured to be executed by the at least one processor, the at least one application configured to: performing a method of recommending questionnaire package information according to any one of claims 1 to 4.
7. A computer-readable storage medium, characterized by storing a computer program that can be loaded by a processor and executes the method for recommending questionnaire wrapping information according to any one of claims 1 through 4.
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CN111079387A (en) * | 2019-11-29 | 2020-04-28 | 华中师范大学 | Automatic questionnaire generation method and device, computer equipment and storage medium |
CN113361242A (en) * | 2021-05-24 | 2021-09-07 | 苏州众言网络科技股份有限公司 | Method and device for customizing questionnaire template |
CN114021539A (en) * | 2021-10-28 | 2022-02-08 | 深圳乐信软件技术有限公司 | Questionnaire evaluation method, device, equipment and storage medium |
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CN108682443A (en) * | 2018-04-02 | 2018-10-19 | 乐成老年事业投资有限公司 | A kind of capability assessment method and its equipment |
CN109325121A (en) * | 2018-09-14 | 2019-02-12 | 北京字节跳动网络技术有限公司 | Method and apparatus for determining the keyword of text |
CN110826302A (en) * | 2019-11-07 | 2020-02-21 | 网之易信息技术(北京)有限公司 | Questionnaire creating method, device, medium and electronic equipment |
CN111079387A (en) * | 2019-11-29 | 2020-04-28 | 华中师范大学 | Automatic questionnaire generation method and device, computer equipment and storage medium |
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