CN114418648A - Advertisement putting method and device, storage medium and electronic equipment - Google Patents
Advertisement putting method and device, storage medium and electronic equipment Download PDFInfo
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- CN114418648A CN114418648A CN202210094104.8A CN202210094104A CN114418648A CN 114418648 A CN114418648 A CN 114418648A CN 202210094104 A CN202210094104 A CN 202210094104A CN 114418648 A CN114418648 A CN 114418648A
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Abstract
The invention provides an advertisement putting method and device, a storage medium and electronic equipment, wherein the method comprises the following steps: acquiring an advertisement request sent by an application program; determining each advertisement based on the advertisement request; when the frequency advertisements exist in each advertisement, determining the frequency advertisements meeting the weight promotion condition in each frequency advertisement as the adjusted advertisements, and promoting the delivery weight of each adjusted advertisement; and selecting the delivered advertisements based on the delivery weight of each advertisement after the promotion of each adjusted advertisement and the delivery weight of each advertisement without the adjusted delivery weight, and sending the delivered advertisements to the application program. The frequency advertisements meeting the weight promotion condition in the frequency advertisements are determined as the adjusted advertisements, and the delivery weight of the adjusted advertisements is promoted, so that the probability of displaying the frequency advertisements in an application program is increased, the played advertisement flow which cannot be settled because the playing frequency does not reach the preset frequency is effectively reduced, and the economic benefit is improved.
Description
Technical Field
The present invention relates to the field of advertisement delivery technologies, and in particular, to an advertisement delivery method and apparatus, a storage medium, and an electronic device.
Background
With the rapid development of the internet technology, the advertisement delivery mode is not limited to newspaper, broadcast, television and other ways, and advertisements can be delivered in intelligent multimedia terminals such as computers and smart phones, so that the advertisement delivery mode is expanded.
At present, after an advertiser puts an advertisement at an intelligent multimedia terminal, the advertiser can charge the advertisement according to behavior data such as display, putting, clicking and the like during advertisement putting. When the charging is carried out, the charging can be carried out only when the putting frequency of some advertisements needs to reach the preset frequency, and when the advertisements are put, the putting logics of all the advertisements are the same, so that the advertisements with the putting frequency are difficult to reach the preset frequency, the played advertisement flow is wasted, and the economic benefit is reduced.
Disclosure of Invention
In view of the above, the present invention provides an advertisement delivery method and apparatus, a storage medium, and an electronic device, which increase the delivery probability of advertisements with delivery frequency by increasing the delivery weight of advertisements with delivery frequency, increase the probability that the delivery frequency of advertisements with delivery frequency reaches a preset frequency, reduce the waste of advertisement traffic, make the value of advertisement traffic reach greater use, and improve economic benefits.
In order to achieve the above purpose, the embodiments of the present invention provide the following technical solutions:
the first aspect of the invention discloses an advertisement putting method, which comprises the following steps:
acquiring an advertisement request sent by an application program on intelligent equipment;
determining respective advertisements based on the advertisement requests;
when the frequency class advertisements exist in each advertisement, determining whether the frequency class advertisements exist advertisements meeting preset weight promotion conditions, wherein the frequency class advertisements are advertisements with delivery frequency requirements;
when determining that the advertisements meeting the weight promotion condition exist in the frequency advertisements, determining the frequency advertisements meeting the weight promotion condition as adjusted advertisements, and promoting the delivery weight of each adjusted advertisement;
and selecting the delivered advertisements based on the delivery weights of the advertisements with the improved adjusted advertisements and the delivery weights of the advertisements without the adjusted delivery weights, and sending the delivered advertisements to the application program.
Optionally, the determining whether there is an advertisement satisfying a preset weight boosting condition in each of the frequency category advertisements includes:
acquiring historical advertisement display data of the intelligent equipment;
counting the played times of each frequency type advertisement based on the historical advertisement display data;
determining the preset playing times of each frequency class advertisement;
judging whether the advertisements with the played times larger than zero and smaller than the preset played times exist in the frequency advertisements;
when determining that the advertisements with the played times larger than zero and smaller than the preset played times exist in the frequency advertisements, determining that the frequency advertisements with the played times larger than zero and smaller than the preset played times all meet the weight promotion condition;
when determining that the advertisements with the played times larger than zero and smaller than the preset played times do not exist in each frequency class advertisement, determining whether the advertisements with the played times being zero exist in each frequency class advertisement or not;
when determining that the advertisements with the played times being zero exist in the frequency class advertisements, acquiring an activity coefficient of the intelligent equipment;
determining whether the smart device is an active device based on the activity coefficient;
and when the intelligent equipment is determined to be active equipment, determining that each frequency class advertisement with zero playing times meets the weight promotion condition.
Optionally, the selecting an advertisement to be delivered based on the advertisement delivery weight after the advertisement is adjusted and the advertisement delivery weight of each advertisement without adjusting the advertisement delivery weight includes:
combining each adjusted advertisement with the promoted delivery weight and each advertisement without the adjusted delivery weight into an advertisement set to be delivered;
acquiring advertisement position information in the advertisement request;
determining the number of advertisements based on the advertisement position information;
and selecting advertisements according to the order of the launching weights of the advertisements in the advertisement set to be launched from large to small, stopping selecting the advertisements until the number of the selected advertisements is equal to the number of the advertisements, and determining the selected advertisements as the launched advertisements.
The above method, optionally, further includes:
and when determining that the advertisements meeting the weight promotion condition do not exist in the frequency class advertisements, deleting the frequency class advertisements, selecting the delivered advertisements based on the delivery weights of the rest advertisements, and sending the delivered advertisements to the application program.
The above method, optionally, further includes:
obtaining display data, fed back by the intelligent equipment, of displaying the released advertisement;
and updating the advertisement putting data of the intelligent equipment based on the display data.
A second aspect of the present invention discloses an advertisement delivery device, including:
the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring an advertisement request sent by an application program on the intelligent equipment;
a first determining unit configured to determine each advertisement based on the advertisement request;
the second determining unit is used for determining whether the advertisements meeting the preset weight promotion condition exist in each frequency class advertisement when the frequency class advertisement exists in each advertisement, wherein the frequency class advertisement is an advertisement with a delivery frequency requirement;
the promotion unit is used for determining the frequency advertisements meeting the weight promotion condition as adjusted advertisements and promoting the delivery weight of each adjusted advertisement when determining that the advertisements meeting the weight promotion condition exist in each frequency advertisement;
and the selection unit is used for selecting the delivered advertisements based on the delivery weights of the advertisements with the improved adjusted advertisements and the delivery weights of the advertisements without the adjusted delivery weights, and sending the delivered advertisements to the application program.
The above apparatus, optionally, the second determining unit includes:
the first acquisition subunit is used for acquiring historical advertisement display data of the intelligent equipment;
the statistic subunit is used for counting the played times of each frequency type advertisement based on the historical advertisement display data;
the first determining subunit is used for determining the preset playing times of each frequency class advertisement;
the judging subunit is used for judging whether the advertisements with the played times larger than zero and smaller than the preset played times exist in the frequency advertisements;
the second determining subunit is configured to determine that each of the frequency-class advertisements, of which the played times are greater than zero and less than the preset played times, satisfies the weight boosting condition when it is determined that there is an advertisement, of which the played times are greater than zero and less than the preset played times, in each of the frequency-class advertisements;
the third determining subunit is configured to determine whether an advertisement with a played time that is zero exists in each frequency advertisement when it is determined that the advertisement with the played time that is greater than zero and less than a preset played time does not exist in each frequency advertisement;
the second obtaining subunit is configured to obtain an activity coefficient of the intelligent device when it is determined that there is an advertisement with zero playing times in each of the frequency class advertisements;
a fourth determination subunit, configured to determine whether the smart device is an active device based on the activity coefficient;
and the fifth determining subunit is configured to determine that each frequency category advertisement with zero playing times meets the weight promotion condition when the intelligent device is determined to be an active device.
The above apparatus, optionally, the selecting unit includes:
the composition subunit is used for composing the advertisements with the adjusted advertisement weights after the delivery weights are promoted and the advertisements without the adjusted delivery weights into an advertisement set to be delivered;
the third acquisition subunit is used for acquiring the advertisement space information in the advertisement request;
a sixth determining subunit, configured to determine the number of advertisements based on the advertisement space information;
and the selecting subunit is used for selecting the advertisements according to the order of the launching weights of the advertisements in the advertisement set to be launched from large to small, stopping selecting the advertisements until the number of the selected advertisements is equal to the number of the advertisements, and determining all the selected advertisements as the launched advertisements.
The above apparatus, optionally, further comprises:
and the deleting unit is used for deleting each frequency class advertisement when determining that the advertisement meeting the weight promotion condition does not exist in each frequency class advertisement, selecting the delivered advertisement based on the delivery weight of the rest advertisements, and sending the delivered advertisement to the application program.
The above apparatus, optionally, further comprises:
the second acquisition unit is used for acquiring display data for displaying the released advertisement fed back by the intelligent equipment;
and the updating unit is used for updating the advertisement putting data of the intelligent equipment based on the display data.
The third aspect of the present invention discloses a storage medium, which includes stored instructions, wherein when the instructions are executed, a device on which the storage medium is located is controlled to execute the advertisement putting method as described above.
In a fourth aspect, the present invention discloses an electronic device comprising a memory, and one or more instructions, wherein the one or more instructions are stored in the memory and configured to be executed by the one or more processors to perform the advertisement delivery method as described above.
Compared with the prior art, the invention has the following advantages:
the invention provides an advertisement putting method and device, a storage medium and electronic equipment, wherein the method comprises the following steps: acquiring an advertisement request sent by an application program on intelligent equipment; determining each advertisement based on the advertisement request; when the frequency class advertisements exist in each advertisement, determining whether the frequency class advertisements exist in the advertisements meeting a preset weight promotion condition, wherein the frequency class advertisements are advertisements with a delivery frequency requirement; when determining that the advertisements meeting the weight promotion condition exist in the frequency advertisements, determining the frequency advertisements meeting the weight promotion condition as adjusted advertisements, and promoting the delivery weight of each adjusted advertisement; and selecting the delivered advertisements based on the delivery weight of each advertisement after the promotion of each adjusted advertisement and the delivery weight of each advertisement without the adjusted delivery weight, and sending the delivered advertisements to the application program. The method comprises the steps of determining frequency advertisements in the advertisements, determining the advertisements meeting weight promotion conditions in the frequency advertisements, determining the frequency advertisements meeting the weight promotion conditions as adjusted advertisements, and promoting the putting weight of the adjusted advertisements, so that the probability of displaying the adjusted advertisements in an application program is increased, the probability that the putting frequency of the frequency advertisements reaches the preset frequency is increased, the played advertisement flow which cannot be settled because the playing frequency does not reach the preset frequency is effectively reduced, the economic loss is reduced, and the economic benefit is improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a flowchart of a method of advertisement delivery according to an embodiment of the present invention;
fig. 2 is a flowchart of another method of an advertisement delivery method according to an embodiment of the present invention;
fig. 3 is a flowchart of another method of a method for delivering an advertisement according to an embodiment of the present invention;
fig. 4 is a scene application diagram of an advertisement delivery method according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present invention;
fig. 6 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In this application, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
With the rapid development of internet technology and applications, a large number of internet terminal applications are connected with an advertisement system, advertisement delivery orientation and screening are performed through the advertisement delivery system, advertisement delivery and display are performed on media terminals such as computers, smart phones and television boxes, the media terminals take terminal information when requesting advertisements, and report corresponding display and click monitoring information when the advertisements are displayed and clicked, so that the behavior data of advertisement requests, delivery, display, clicking and the like of each terminal can be accurately counted through data, and advertisement billing is performed through modes such as CPM and CPC.
In order to enable the user to memorize the advertisement materials more deeply, the advertiser has the requirement of reaching the contact frequency of the advertisement materials, namely, the user needs to watch the same materials for the appointed times, the settlement is only recorded for the user data meeting the requirement of the watching frequency, and the settlement is not recorded for the user data not meeting the requirement of the watching frequency, so that the flow of the played advertisement is wasted, and the economic benefit of the advertiser is reduced.
The invention provides a brand-new advertisement putting mode, and aims to improve the putting probability of advertisements with the requirement of watching frequency, so that the playing frequency of the advertisements meets the requirement, and the economic benefit is improved.
The invention is operational with numerous general purpose or special purpose computing device environments or configurations. For example: personal computers, server computers, hand-held or portable devices, tablet-type devices, multi-processor apparatus, distributed computing environments that include any of the above devices or equipment, and the like.
The advertisement delivery method provided by the present invention can be applied to an advertisement delivery system, and an execution subject of the advertisement delivery method can be a processor or a server of the advertisement delivery system, and referring to fig. 1, a method flowchart of the advertisement delivery method provided by the embodiment of the present invention is specifically described as follows:
s101: and acquiring an advertisement request sent by an application program on the intelligent device.
In the process of playing videos, when there is an advertisement playing requirement, an application program on the intelligent device needs to generate an advertisement request, wherein the advertisement request includes information of an activity coefficient, a device ID, a video ID, an IP, an advertisement slot and the like of the intelligent device. The application program is an application client capable of playing videos, and the application client can be loaded on other intelligent devices such as a mobile phone terminal and a computer terminal.
The calculation process of the activity coefficient of the intelligent device is as follows:
acquiring running data of the intelligent equipment using the application program in a preset computing period;
determining an activity coefficient of the smart device based on the operational data.
Further, the calculation cycle may be in units of days, for example, as follows: 5 days as a calculation period. The running data includes information that the intelligent device opens the application program in the calculation cycle, for example, the number of times of opening the application program every day in 5 days, and the activity coefficient is the number of days of opening the application program is greater than or equal to the preset number of times/the total number of days of the calculation cycle.
For example, it is assumed that a calculation cycle has 5 days and is 1 to 5, where the number of times of opening the application degree is 5 times for number 1, the number of times of opening the application program is 2 times for number 2, the number of times of opening the application program is 3 times for number 3, the number of times of opening the application program is 0 for number 4, and the number of times of opening the application program is 1 for number 5; the preset times of opening the application program every day is 2 times, the days in which the opening times in the calculation period are more than or equal to the preset times are 3 days, and then the activity system of the intelligent device is as follows: 3/5 is 0.6.
S102: based on the advertisement request, individual advertisements are determined.
After receiving the advertisement request, the advertisement delivery system screens advertisements in the advertisement database according to the advertisement request, thereby obtaining each advertisement.
It should be noted that, when the advertisement delivery system screens the advertisement in the advertisement database, the advertisement can be selected according to the content such as the video ID, the device information, and the advertisement space in the advertisement request.
S103: judging whether each advertisement has a frequency class advertisement, and executing S104 when determining that each advertisement has a frequency class advertisement; when it is determined that there is no less frequent advertisement among the respective advertisements, S107 is performed.
The frequency class advertisement is an advertisement with the requirement of delivering frequency.
The advertisement delivery system judges whether each advertisement has a frequency advertisement, and the judging mode can be exemplarily that an advertisement identification of each advertisement is obtained, for each advertisement identification, the advertisement identification traverses each frequency advertisement identification in a preset frequency advertisement identification list, when a frequency advertisement identification which is the same as the advertisement identification exists in the frequency advertisement identification list, the advertisement corresponding to the advertisement identification can be determined to be a frequency advertisement, and when a frequency advertisement identification which is the same as the advertisement identification does not exist in the frequency advertisement identification list, the advertisement corresponding to the advertisement identification can be determined not to be a frequency advertisement; it is thus possible to determine whether there are frequent advertisement classes among the respective advertisements.
Optionally, the manner of determining whether there is a frequent advertisement in each advertisement may also be: the method comprises the steps of obtaining advertisement type information of each advertisement, determining that frequency advertisements exist in each advertisement when frequency class information exists in each advertisement type information, and determining that frequency advertisements do not exist in each advertisement when frequency class information does not exist in each advertisement type information.
S104: determining whether advertisements meeting weight promotion conditions exist in the frequency advertisements or not; when determining that the advertisements meeting the weight proposing condition exist in the various frequency class advertisements, executing S105; when it is determined that there is no advertisement satisfying the weight proposing condition among the respective frequency class advertisements, S108 is performed.
Under the condition that the frequency class advertisements exist, whether the advertisements capable of adjusting the delivery weight exist in each frequency class advertisement needs to be determined, and the weight promoting condition is used for screening the advertisements capable of adjusting the delivery weight from each frequency class advertisement.
Referring to fig. 2, a flowchart of a method for determining whether there is an advertisement satisfying a weight promotion condition in each frequency class advertisement according to an embodiment of the present invention is specifically described as follows:
s201: and acquiring historical advertisement display data of the intelligent equipment.
The historical advertisement display data may be data within a preset time period, and the preset time period may be set according to specific actual needs, for example, 5 days.
The historical advertisement display data comprises a playing record of the advertisement played by the intelligent device in a preset time period, and the record comprises data such as the ID of the advertisement, the playing time and the like.
S202: and counting the played times of each frequency class advertisement based on the historical advertisement display data.
According to the playing records in the historical advertisement display data, the played records of each frequent advertisement can be counted, for example: the playing records may be traversed using the advertisement ID of the frequency class advertisement, and the number of playing records corresponding to the advertisement ID of the frequency class advertisement is determined as the played number, preferably, the played number of the frequency class advertisement may be 0.
S203: and determining the preset playing times of each frequency class advertisement.
The playing times specified by different frequency class advertisements are different, and when the playing times of the frequency class advertisements on the same equipment reach the specified times, the advertisements can settle the corresponding expenses.
The preset playing times are playing times specified by the frequency type advertisements.
S204: judging whether the advertisements with the played times larger than zero and smaller than the preset played times exist in the frequency advertisements; if there is an advertisement with a played time greater than zero and less than the preset played time among the frequency advertisements, executing S205; if there is no advertisement with playing times greater than zero and less than the preset playing times in each frequency class advertisement, S206 is executed.
For each frequency type advertisement, comparing the played times of the frequency type advertisement with zero, and comparing the played times of the frequency type advertisement with the preset played times of the frequency type advertisement, so that a judgment result whether the played times of the frequency type advertisement is greater than zero and less than the preset played times can be obtained, and after the judgment result of each frequency type advertisement is obtained, a conclusion whether the advertisement with the played times greater than zero and less than the preset played times exists in each frequency type advertisement can be obtained.
Further, when judging whether the advertisements with the played times larger than zero and smaller than the preset played times exist in each frequency type advertisement, the method substantially determines whether the advertisements with the played times smaller than the preset times exist in each frequency type advertisement, if the advertisements with the played times smaller than the preset times exist in the intelligent device, the launching weight of the advertisements with the type needs to be adjusted first, so that the probability of playing the advertisements on the intelligent device is increased, the probability of the played frequencies of the advertisements reaching the predicted frequencies is increased, the advertisements can meet settlement conditions, and the economic benefit of an advertisement launching party is improved.
S205: and determining that each frequency class advertisement with the played times larger than zero and smaller than the preset played times meets the weight promotion condition.
It should be noted that when there is an advertisement with a played time greater than zero and less than a preset played time in each frequency advertisement, it is determined that there is an advertisement satisfying the weight promotion condition in each frequency advertisement, and each frequency advertisement with a played time greater than zero and less than a preset played time is determined as an advertisement satisfying the weight promotion condition.
S206: determining whether the advertisements with the played times being zero exist in the frequency advertisements or not; executing S207 when determining that the advertisement with the played times being zero exists in the frequency type advertisements; when it is determined that there is no advertisement with a played number of times of zero among the frequency class advertisements, S210 is performed.
When determining whether the advertisement with the played times of zero exists in each frequency class advertisement, the played times of each frequency class advertisement can be compared with zero, so that whether the advertisement with the played times of zero exists in each frequency class advertisement can be determined. Further, on the basis that no advertisement which is played by the intelligent device but has not been played for the preset number of times exists in each frequency class advertisement, determining whether an advertisement which has not been played on the intelligent device exists in each frequency class advertisement; when it is determined that there are advertisements which have not been played on the intelligent device in the frequency advertisements, the advertisement putting weight of the advertisements needs to be increased so as to increase the probability of playing the advertisements on the intelligent device, thereby increasing the probability of settlement of the advertisements and effectively improving the economic benefit of an advertisement putting party.
S207: and acquiring the activity coefficient of the intelligent equipment.
And analyzing the advertisement request to obtain the activity coefficient in the advertisement request.
S208: determining whether the intelligent device is an active device based on the activity coefficient; when the intelligent device is determined to be an active device, executing S209; when it is determined that the smart device is not an active device, S210 is performed.
The method comprises the steps of comparing the activity coefficient of the intelligent device with a preset activity system to judge whether the intelligent device is an activity device or not, determining that the intelligent device is the activity device when the activity coefficient of the intelligent device is larger than or equal to the preset activity coefficient, and determining that the intelligent device is not the activity device when the activity coefficient of the intelligent device is smaller than the preset activity coefficient.
S209: and determining that each frequency class advertisement with zero playing frequency meets the weight promotion condition.
When it is determined that there is an advertisement with zero played times in each frequency class advertisement and the intelligent device is an active device, it may be determined that there is an advertisement satisfying the weight promotion condition in each frequency class advertisement, and each frequency class advertisement with zero played times is determined as an advertisement satisfying the weight promotion condition.
S210: and determining that no advertisement meeting the weight promotion condition exists in the frequency advertisements.
It should be noted that, when it is determined that the weight promotion condition is not satisfied in each of the frequency-class advertisements, there may be the following cases:
in the first situation, when the played times of each frequency advertisement reach the preset played times, the advertisements meeting the weight promotion condition do not exist in each frequency advertisement;
and under the condition that the advertisements with the played times larger than zero and smaller than the preset played times do not exist in each frequency class advertisement, and the advertisements with the played times being zero exist in each frequency class advertisement, when the intelligent equipment is not active equipment, the advertisements meeting the weight promotion condition do not exist in each frequency class advertisement.
In the method provided by the embodiment of the invention, the played times of each frequency class advertisement are determined by using the historical advertisement display data of the intelligent equipment, and whether the advertisements meeting the weight promotion condition exist in each frequency class advertisement is judged based on the played times and the preset played times of each frequency class advertisement, so that the advertisement screening logic is provided, the advertisements meeting the weight promotion condition can be rapidly and accurately screened from each frequency class advertisement, and the advertisements can be conveniently and subsequently improved to operate.
S105: and determining the frequent advertisements meeting the weight promotion condition as the adjusted advertisements, and promoting the delivery weight of each adjusted advertisement.
In the embodiment of the invention, each frequency class advertisement meeting the weight promotion condition is determined as an adjusted advertisement, when the delivery weight of each adjusted advertisement is promoted, the delivery weight can be adjusted according to the advertisement information of the adjusted advertisement, illustratively, the delivery weight of the adjusted advertisement can be determined according to the information such as the played times, the priority and the like of the adjusted advertisement, and the delivery weight after the adjusted advertisement is promoted is obtained by adding the delivery weight and the initial delivery weight of the adjusted advertisement; thus, the advertisement delivery weight can be increased.
It should be noted that, the improvement of the advertisement delivery weight substantially increases the probability that the adjusted advertisement is selected and sent to the intelligent device for display.
S106: and selecting the delivered advertisements based on the delivery weight of each advertisement after the promotion of each adjusted advertisement and the delivery weight of each advertisement without the adjusted delivery weight, and sending the delivered advertisements to the application program.
Referring to fig. 3, a flowchart of a method for selecting to place an advertisement according to an embodiment of the present invention is specifically described as follows:
s301: and forming a set of advertisements to be delivered by each adjusted advertisement with the delivery weight promoted and each advertisement without the delivery weight adjusted.
In the method provided by the embodiment of the invention, the set of advertisements to be delivered comprises each adjusted advertisement with the delivery weight promoted and each advertisement without the delivery weight adjusted, and each advertisement without the delivery weight adjusted can comprise each frequent advertisement which does not meet the weight promotion condition and each non-frequent advertisement. Preferably, the set of advertisements to be delivered may include each advertisement with the delivery weight raised and each non-frequent advertisement, where the non-frequent advertisement is an advertisement without the delivery frequency requirement.
It should be noted that the serving weight of the advertisement with the serving weight promoted in the advertisement set to be served is the serving weight after promotion.
S302: and acquiring the advertisement space information in the advertisement request.
The advertisement slot information includes, but is not limited to, the number of advertisements that can be played by the advertisement slot, it should be noted that the number of advertisements that can be played by different advertisement slots is different, for example, a pause-type advertisement slot may generally play only one advertisement, and an advertisement slot before the video starts playing may generally play 3 advertisements.
S303: and determining the number of advertisements based on the advertisement position information.
S304: and selecting advertisements according to the order of the launching weights of all the advertisements in the advertisement set to be launched from large to small, stopping selecting the advertisements until the number of the selected advertisements is equal to the number of the advertisements, and determining all the selected advertisements as the launched advertisements.
Selecting advertisements from the advertisements in the advertisement set to be launched according to the sequence of the launching weights from large to small, stopping selecting the advertisements until the number of the selected advertisements is equal to that of the advertisements, determining the selected advertisements as the launched advertisements, and showing that the number of the selected advertisements is equal to that of the advertisements determined according to the advertisement position information.
In the method provided by the embodiment of the invention, after the delivery weight of each adjusted advertisement is increased, the delivered advertisement is selected based on the delivery weight of each adjusted advertisement after being increased and the delivery weight of each advertisement without being adjusted, and the delivered advertisement is sent to the application program, and the selected delivered advertisement is the advertisement with the increased delivery weight, so that the advertisement can quickly meet the settlement requirement, the waste of the playing flow of the advertisement is effectively reduced, and the economic benefit is further improved.
S107: and selecting the delivered advertisements based on the delivery weight of each advertisement, and sending the delivered advertisements to the application program.
In the method provided by the embodiment of the invention, when the frequent advertisements do not exist in each advertisement, each advertisement can be determined to be a non-frequent advertisement, so that the advertisements can be selected from the largest to the smallest according to the advertisement putting weight, and the advertisement selection is stopped until the number of the selected advertisements is equal to the number of the advertisements determined according to the advertisement request, all the selected advertisements are determined to be the put advertisements, and the put advertisements are sent to the application program.
S108: and deleting the frequency advertisements, selecting the advertisement to be delivered based on the delivery weight of the rest advertisements, and sending the advertisement to the application program.
And when the advertisements meeting the weight promotion condition do not exist in the frequency advertisements, deleting the frequency advertisements, wherein the rest of the advertisements are non-frequency advertisements, selecting the advertisements from the rest of the advertisements based on the order of the release weights of the rest of the advertisements from large to small, stopping selecting the advertisements until the number of the selected advertisements is equal to the number of the advertisements determined according to the advertisement request, determining the selected advertisements as the release advertisements, and sending the release advertisements to the application program. Therefore, the frequent advertisements can be effectively prevented from being played on the inactive equipment, so that the played frequent advertisements are difficult to reach settlement conditions on the equipment, the situation of wasting the playing flow of the frequent advertisements is caused, the economic loss of an advertisement putting party can be reduced, and the economic benefit of the advertisement putting party is improved.
In the method provided by the embodiment of the invention, after the delivered advertisements are sent to the application program, the intelligent device plays the delivered advertisements in the application program, generates display data for displaying the delivered advertisements, and sends the display data to the advertisement delivery system, so that the advertisement delivery system updates the advertisement delivery data of the intelligent device according to the display number, wherein the advertisement delivery data includes but is not limited to the record of the advertisement played by the intelligent device and the information of the played advertisements.
In the method provided by the embodiment of the invention, an advertisement request sent by an application program on intelligent equipment is obtained; determining each advertisement based on the advertisement request; when the frequency class advertisements exist in each advertisement, determining whether the frequency class advertisements exist in the advertisements meeting a preset weight promotion condition, wherein the frequency class advertisements are advertisements with a delivery frequency requirement; when determining that the advertisements meeting the weight promotion condition exist in the frequency advertisements, determining the frequency advertisements meeting the weight promotion condition as adjusted advertisements, and promoting the delivery weight of each adjusted advertisement; and selecting the delivered advertisements based on the delivery weight of each advertisement after the promotion of each adjusted advertisement and the delivery weight of each advertisement without the adjusted delivery weight, and sending the delivered advertisements to the application program. The method comprises the steps of determining frequency advertisements in the advertisements, determining the advertisements meeting weight promotion conditions in the frequency advertisements, determining the frequency advertisements meeting the weight promotion conditions as adjusted advertisements, and promoting the putting weight of the adjusted advertisements, so that the probability of displaying the adjusted advertisements in an application program is increased, the probability that the putting frequency of the frequency advertisements reaches the preset frequency is increased, the played advertisement flow which cannot be settled because the playing frequency does not reach the preset frequency is effectively reduced, the economic loss is reduced, and the economic benefit is improved.
Referring to fig. 4, a scene application diagram of an advertisement delivery method according to an embodiment of the present invention is specifically described as follows:
after the intelligent device starts the application program, the start record of the application program is updated, the activity coefficient of the intelligent device can be calculated according to the start record after the application program is updated, and an advertisement request containing the activity coefficient is generated and used for requesting an advertisement to an advertisement delivery system.
The method comprises the steps that an advertisement putting system obtains an advertisement request sent by an intelligent device, obtains an advertisement set corresponding to the advertisement request, and judges whether each advertisement is played, but the playing frequency does not meet the preset frequency, wherein the frequency advertisement is an advertisement with a putting frequency requirement; when the intelligent device is not active, judging whether the intelligent device is active according to the activity coefficient in the advertisement request, when the intelligent device is active, increasing the delivery weight of the frequent advertisements, and entering the step of selecting advertisements; and when the intelligent equipment is not active equipment, deleting the frequent advertisements, selecting the advertisements from the rest advertisements, and when the advertisements are selected, selecting the advertisements according to the order of the release weights of the rest advertisements from large to small.
The intelligent device receives the advertisement sent by the advertisement delivery system, plays the advertisement in the application program, generates monitoring data of the advertisement, and sends the monitoring data to the advertisement delivery system, the advertisement delivery system updates the advertisement delivery data of the intelligent device based on the monitoring data, the monitoring data can be understood as the display data, and the monitoring data includes but is not limited to information such as device ID and advertisement ID.
According to the advertisement delivery method and device, the advertisements with the contact frequency requirement are screened and delivered, and the delivery weight of the advertisements with the contact frequency requirement is improved according to the active equipment and the information of the advertisements with the contact frequency requirement, so that the probability of delivering the advertisements with the contact frequency requirement again is increased, the contact frequency reaching rate of the advertisement materials with the contact frequency requirement is improved, the waste of advertisement flow is reduced, and the value of the advertisement flow is utilized more.
Corresponding to the method shown in fig. 1, an embodiment of the present invention further provides an advertisement delivery device, which is used to support the implementation of the method shown in fig. 1 in real life, and the device may be disposed in a processor or a server of an advertisement delivery system, and with reference to fig. 5, a schematic structural diagram of an advertisement delivery device provided in an embodiment of the present invention is specifically described as follows:
a first obtaining unit 501, configured to obtain an advertisement request sent by an application on an intelligent device;
a first determining unit 502, configured to determine each advertisement based on the advertisement request;
a second determining unit 503, configured to determine whether there is an advertisement meeting a preset weight boosting condition in each of the frequency-class advertisements when there is the frequency-class advertisement in each of the advertisements, where the frequency-class advertisement is an advertisement with a requirement for delivering frequency;
a promoting unit 504, configured to, when it is determined that there are advertisements satisfying the weight promoting condition in each of the frequency-class advertisements, determine all the frequency-class advertisements satisfying the weight promoting condition as adjusted advertisements, and promote a delivery weight of each of the adjusted advertisements;
and a selecting unit 505, configured to select an advertisement to be delivered based on the delivery weight of each adjusted advertisement after being promoted and the delivery weight of each advertisement without being adjusted, and send the advertisement to the application program.
In the device provided by the embodiment of the invention, an advertisement request sent by an application program on intelligent equipment is obtained; determining each advertisement based on the advertisement request; when the frequency class advertisements exist in each advertisement, determining whether the frequency class advertisements exist in the advertisements meeting a preset weight promotion condition, wherein the frequency class advertisements are advertisements with a delivery frequency requirement; when determining that the advertisements meeting the weight promotion condition exist in the frequency advertisements, determining the frequency advertisements meeting the weight promotion condition as adjusted advertisements, and promoting the delivery weight of each adjusted advertisement; and selecting the delivered advertisements based on the delivery weight of each advertisement after the promotion of each adjusted advertisement and the delivery weight of each advertisement without the adjusted delivery weight, and sending the delivered advertisements to the application program. The method comprises the steps of determining frequency advertisements in the advertisements, determining the advertisements meeting weight promotion conditions in the frequency advertisements, determining the frequency advertisements meeting the weight promotion conditions as adjusted advertisements, and promoting the putting weight of the adjusted advertisements, so that the probability of displaying the adjusted advertisements in an application program is increased, the probability that the putting frequency of the frequency advertisements reaches the preset frequency is increased, the played advertisement flow which cannot be settled because the playing frequency does not reach the preset frequency is effectively reduced, the economic loss is reduced, and the economic benefit is improved.
Based on the foregoing embodiment, in the apparatus provided in the embodiment of the present invention, the second determining unit 503 may be configured to:
the first acquisition subunit is used for acquiring historical advertisement display data of the intelligent equipment;
the statistic subunit is used for counting the played times of each frequency type advertisement based on the historical advertisement display data;
the first determining subunit is used for determining the preset playing times of each frequency class advertisement;
the judging subunit is used for judging whether the advertisements with the played times larger than zero and smaller than the preset played times exist in the frequency advertisements;
the second determining subunit is configured to determine that each of the frequency-class advertisements, of which the played times are greater than zero and less than the preset played times, satisfies the weight boosting condition when it is determined that there is an advertisement, of which the played times are greater than zero and less than the preset played times, in each of the frequency-class advertisements;
the third determining subunit is configured to determine whether an advertisement with a played time that is zero exists in each frequency advertisement when it is determined that the advertisement with the played time that is greater than zero and less than a preset played time does not exist in each frequency advertisement;
the second obtaining subunit is configured to obtain an activity coefficient of the intelligent device when it is determined that there is an advertisement with zero playing times in each of the frequency class advertisements;
a fourth determination subunit, configured to determine whether the smart device is an active device based on the activity coefficient;
and the fifth determining subunit is configured to determine that each frequency category advertisement with zero playing times meets the weight promotion condition when the intelligent device is determined to be an active device.
Based on the foregoing embodiment, in the apparatus provided in the embodiment of the present invention, the selecting unit 505 may be configured to:
the composition subunit is used for composing the advertisements with the adjusted advertisement weights after the delivery weights are promoted and the advertisements without the adjusted delivery weights into an advertisement set to be delivered;
the third acquisition subunit is used for acquiring the advertisement space information in the advertisement request;
a sixth determining subunit, configured to determine the number of advertisements based on the advertisement space information;
and the selecting subunit is used for selecting the advertisements according to the order of the launching weights of the advertisements in the advertisement set to be launched from large to small, stopping selecting the advertisements until the number of the selected advertisements is equal to the number of the advertisements, and determining all the selected advertisements as the launched advertisements.
Based on the foregoing embodiment, the apparatus provided in the embodiment of the present invention may further be configured to:
and the deleting unit is used for deleting each frequency class advertisement when determining that the advertisement meeting the weight promotion condition does not exist in each frequency class advertisement, selecting the delivered advertisement based on the delivery weight of the rest advertisements, and sending the delivered advertisement to the application program.
Based on the foregoing embodiment, the apparatus provided in the embodiment of the present invention may further be configured to:
the second acquisition unit is used for acquiring display data for displaying the released advertisement fed back by the intelligent equipment;
and the updating unit is used for updating the advertisement putting data of the intelligent equipment based on the display data.
The embodiment of the invention also provides a storage medium, which comprises a stored instruction, wherein when the instruction runs, the device where the storage medium is located is controlled to execute the advertisement putting method.
An electronic device is provided in an embodiment of the present invention, and its structural diagram is shown in fig. 6, and specifically includes a memory 601, and one or more instructions 602, where the one or more instructions 602 are stored in the memory 601, and are configured to be executed by one or more processors 603, and the one or more instructions 602 perform the advertisement delivery method described above.
The specific implementation procedures and derivatives thereof of the above embodiments are within the scope of the present invention.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Those of skill would further appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (10)
1. An advertisement delivery method, comprising:
acquiring an advertisement request sent by an application program on intelligent equipment;
determining respective advertisements based on the advertisement requests;
when the frequency class advertisements exist in each advertisement, determining whether the frequency class advertisements exist advertisements meeting preset weight promotion conditions, wherein the frequency class advertisements are advertisements with delivery frequency requirements;
when determining that the advertisements meeting the weight promotion condition exist in the frequency advertisements, determining the frequency advertisements meeting the weight promotion condition as adjusted advertisements, and promoting the delivery weight of each adjusted advertisement;
and selecting the delivered advertisements based on the delivery weights of the advertisements with the improved adjusted advertisements and the delivery weights of the advertisements without the adjusted delivery weights, and sending the delivered advertisements to the application program.
2. The method of claim 1, wherein the determining whether there is an advertisement satisfying a preset weight boosting condition in each of the ads in the frequency category comprises:
acquiring historical advertisement display data of the intelligent equipment;
counting the played times of each frequency type advertisement based on the historical advertisement display data;
determining the preset playing times of each frequency class advertisement;
judging whether the advertisements with the played times larger than zero and smaller than the preset played times exist in the frequency advertisements;
when determining that the advertisements with the played times larger than zero and smaller than the preset played times exist in the frequency advertisements, determining that the frequency advertisements with the played times larger than zero and smaller than the preset played times all meet the weight promotion condition;
when determining that the advertisements with the played times larger than zero and smaller than the preset played times do not exist in each frequency class advertisement, determining whether the advertisements with the played times being zero exist in each frequency class advertisement or not;
when determining that the advertisements with the played times being zero exist in the frequency class advertisements, acquiring an activity coefficient of the intelligent equipment;
determining whether the smart device is an active device based on the activity coefficient;
and when the intelligent equipment is determined to be active equipment, determining that each frequency class advertisement with zero playing times meets the weight promotion condition.
3. The method of claim 1, wherein selecting placement advertisements based on placement weights for each adjusted advertisement after promotion and for each advertisement without adjusted placement weights comprises:
combining each adjusted advertisement with the promoted delivery weight and each advertisement without the adjusted delivery weight into an advertisement set to be delivered;
acquiring advertisement position information in the advertisement request;
determining the number of advertisements based on the advertisement position information;
and selecting advertisements according to the order of the launching weights of the advertisements in the advertisement set to be launched from large to small, stopping selecting the advertisements until the number of the selected advertisements is equal to the number of the advertisements, and determining the selected advertisements as the launched advertisements.
4. The method of claim 1, further comprising:
and when determining that the advertisements meeting the weight promotion condition do not exist in the frequency class advertisements, deleting the frequency class advertisements, selecting the delivered advertisements based on the delivery weights of the rest advertisements, and sending the delivered advertisements to the application program.
5. The method of claim 1, further comprising:
obtaining display data, fed back by the intelligent equipment, of displaying the released advertisement;
and updating the advertisement putting data of the intelligent equipment based on the display data.
6. An advertisement delivery device, comprising:
the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring an advertisement request sent by an application program on the intelligent equipment;
a first determining unit configured to determine each advertisement based on the advertisement request;
the second determining unit is used for determining whether the advertisements meeting the preset weight promotion condition exist in each frequency class advertisement when the frequency class advertisement exists in each advertisement, wherein the frequency class advertisement is an advertisement with a delivery frequency requirement;
the promotion unit is used for determining the frequency advertisements meeting the weight promotion condition as adjusted advertisements and promoting the delivery weight of each adjusted advertisement when determining that the advertisements meeting the weight promotion condition exist in each frequency advertisement;
and the selection unit is used for selecting the delivered advertisements based on the delivery weights of the advertisements with the improved adjusted advertisements and the delivery weights of the advertisements without the adjusted delivery weights, and sending the delivered advertisements to the application program.
7. The apparatus of claim 6, wherein the second determining unit comprises:
the first acquisition subunit is used for acquiring historical advertisement display data of the intelligent equipment;
the statistic subunit is used for counting the played times of each frequency type advertisement based on the historical advertisement display data;
the first determining subunit is used for determining the preset playing times of each frequency class advertisement;
the judging subunit is used for judging whether the advertisements with the played times larger than zero and smaller than the preset played times exist in the frequency advertisements;
the second determining subunit is configured to determine that each of the frequency-class advertisements, of which the played times are greater than zero and less than the preset played times, satisfies the weight boosting condition when it is determined that there is an advertisement, of which the played times are greater than zero and less than the preset played times, in each of the frequency-class advertisements;
the third determining subunit is configured to determine whether an advertisement with a played time that is zero exists in each frequency advertisement when it is determined that the advertisement with the played time that is greater than zero and less than a preset played time does not exist in each frequency advertisement;
the second obtaining subunit is configured to obtain an activity coefficient of the intelligent device when it is determined that there is an advertisement with zero playing times in each of the frequency class advertisements;
a fourth determination subunit, configured to determine whether the smart device is an active device based on the activity coefficient;
and the fifth determining subunit is configured to determine that each frequency category advertisement with zero playing times meets the weight promotion condition when the intelligent device is determined to be an active device.
8. The apparatus of claim 7, wherein the selection unit comprises:
the composition subunit is used for composing the advertisements with the adjusted advertisement weights after the delivery weights are promoted and the advertisements without the adjusted delivery weights into an advertisement set to be delivered;
the third acquisition subunit is used for acquiring the advertisement space information in the advertisement request;
a sixth determining subunit, configured to determine the number of advertisements based on the advertisement space information;
and the selecting subunit is used for selecting the advertisements according to the order of the launching weights of the advertisements in the advertisement set to be launched from large to small, stopping selecting the advertisements until the number of the selected advertisements is equal to the number of the advertisements, and determining all the selected advertisements as the launched advertisements.
9. A storage medium comprising stored instructions, wherein the instructions, when executed, control a device on which the storage medium is located to perform the advertisement delivery method according to any one of claims 1 to 5.
10. An electronic device comprising a memory and one or more instructions, wherein the one or more instructions are stored in the memory and configured to be executed by the one or more processors to perform the method of advertisement delivery according to any one of claims 1-5.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202210094104.8A CN114418648A (en) | 2022-01-26 | 2022-01-26 | Advertisement putting method and device, storage medium and electronic equipment |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202210094104.8A CN114418648A (en) | 2022-01-26 | 2022-01-26 | Advertisement putting method and device, storage medium and electronic equipment |
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| CN114418648A true CN114418648A (en) | 2022-04-29 |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114648370A (en) * | 2022-05-20 | 2022-06-21 | 中运科技股份有限公司 | Automatic advertisement scheduling method, storage medium and computer equipment |
| CN115082127A (en) * | 2022-07-08 | 2022-09-20 | 北京聚云数字信息技术有限公司 | Advertisement targeted delivery method and system based on big data analysis |
-
2022
- 2022-01-26 CN CN202210094104.8A patent/CN114418648A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114648370A (en) * | 2022-05-20 | 2022-06-21 | 中运科技股份有限公司 | Automatic advertisement scheduling method, storage medium and computer equipment |
| CN115082127A (en) * | 2022-07-08 | 2022-09-20 | 北京聚云数字信息技术有限公司 | Advertisement targeted delivery method and system based on big data analysis |
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