CN114329205A - Method and device for pushing information - Google Patents
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- CN114329205A CN114329205A CN202111634796.2A CN202111634796A CN114329205A CN 114329205 A CN114329205 A CN 114329205A CN 202111634796 A CN202111634796 A CN 202111634796A CN 114329205 A CN114329205 A CN 114329205A
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Abstract
The application discloses a method and a device for pushing information, and relates to the technical field of data processing. The method comprises the following steps: acquiring navigation data; determining a user associated with the preset area according to the navigation data, and determining the user associated with the preset area as a first user; the method can improve the accuracy of generating the push information.
Description
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to the field of data processing technologies, and in particular, to a method and an apparatus for pushing information.
Background
With the popularization of intelligent terminals, people are used to find points of interest to go to when an unfamiliar place is reached based on recommendations of application software in the intelligent terminals. The existing method for recommending the interest point determines whether to take the interest point as a recommendation target based on the number of times that a certain interest point is visited or the comments of a large number of users on the interest point.
However, the existing method for recommending the interest points has the problem of inaccurate recommendation.
Disclosure of Invention
The disclosure provides a method, an apparatus, an electronic device and a computer-readable storage medium for pushing information.
According to a first aspect, there is provided a method for pushing information, the method comprising: acquiring navigation data; determining a user associated with the preset area according to the navigation data, and determining the user associated with the preset area as a first user; and generating push information aiming at a preset area according to the historical information of at least one first user.
According to a second aspect, there is provided an apparatus for pushing information, the apparatus comprising: an acquisition unit configured to acquire navigation data; a first determination unit configured to determine a user associated with the preset area as a first user according to the navigation data; the generating unit is configured to generate push information aiming at a preset area according to the history information of at least one first user.
According to a third aspect, embodiments of the present disclosure provide an electronic device, comprising: one or more processors: storage means for storing one or more programs which, when executed by one or more processors, cause the one or more processors to carry out the method for pushing information as provided by the first aspect.
According to a fourth aspect, an embodiment of the present disclosure provides a computer-readable storage medium on which a computer program is stored, wherein the program, when executed by a processor, implements the method for pushing information provided by the first aspect.
The method and the device for pushing the information, provided by the disclosure, are used for acquiring navigation data; determining a user associated with the preset area according to the navigation data, and determining the user associated with the preset area as a first user; the push information aiming at the preset area is generated according to the historical information of the at least one first user, so that the accuracy of generating the push information can be improved.
It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present disclosure, nor do they limit the scope of the present disclosure. Other features of the present disclosure will become apparent from the following description.
Drawings
The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:
FIG. 1 is an exemplary system architecture diagram in which embodiments of the present application may be applied;
FIG. 2 is a flow diagram of one embodiment of a method for pushing information, according to the present application;
FIG. 3 is a flow diagram of another embodiment of a method for pushing information according to the present application;
FIG. 4 is a flow diagram of yet another embodiment of a method for pushing information according to the present application;
FIG. 5 is a schematic block diagram illustrating one embodiment of an apparatus for pushing information according to the present application;
fig. 6 is a block diagram of an electronic device for implementing a method for pushing information according to an embodiment of the present application.
Detailed Description
The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application for the understanding of the same, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Fig. 1 shows an exemplary system architecture 100 to which embodiments of the present method for pushing information or apparatus for pushing information may be applied.
As shown in fig. 1, the system architecture 100 may include terminal devices 101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the terminal devices 101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 101, 102, 103 to interact with the server 105 via the network 104 to receive or send messages or the like. Various emulation class processes or processes for testing the system can be installed on the terminal devices 101, 102, 103. The terminal devices 101, 102, 103 may also have various client applications installed thereon, such as an information input application, a video application, a play application, an audio application, a search application, a shopping application, a financial application, and the like.
The terminal devices 101, 102, 103 may be various electronic devices having a display screen and supporting receiving server messages, including but not limited to smartphones, tablets, e-book readers, electronic players, laptop portable computers, desktop computers, and the like.
The terminal apparatuses 101, 102, and 103 may be hardware or software. When the terminal devices 101, 102, and 103 are hardware, they may be various hardware modules or electronic devices, and when the terminal devices 101, 102, and 103 are software, they may be installed in the electronic devices listed above. It may be implemented as multiple pieces of software or software modules (e.g., multiple software modules to provide distributed services) or as a single piece of software or software module. And is not particularly limited herein.
The server 105 may obtain navigation data; determining a user associated with the preset area according to the navigation data, and determining the user associated with the preset area as a first user; and generating push information aiming at a preset area according to the historical information of at least one first user.
It should be noted that the method for pushing information provided by the embodiment of the present disclosure is generally performed by the server 105, and accordingly, the apparatus for pushing information is generally disposed in the server 105.
It should be understood that the number of devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of devices, networks, and servers, as desired for an implementation.
With continued reference to fig. 2, a flow 200 of one embodiment of a method for pushing information in accordance with the present disclosure is shown. Method for pushing information, comprising the steps of:
In this embodiment, an executive agent (for example, a server shown in fig. 1) of the method for pushing information acquires navigation data in a wired or wireless manner, and the navigation data may include position data, travel data, historical activity track data, and the like of an authorized user (the authorized user refers to a user authorized by the executive agent to acquire and use the navigation data) provided by the authorized user.
In the technical scheme of the disclosure, the acquisition, storage, application and the like of the personal information of the related user all accord with the regulations of related laws and regulations, and do not violate the good customs of the public order.
In this embodiment, a user associated with the preset area may be determined according to the navigation data, and a user associated with the preset area is determined as the first user, specifically, a user who frequently interacts with the preset area is determined according to the navigation data, for example, a resident in the preset area, a user who has an activity in the preset area for a time period exceeding a threshold value (for example, a user staying in a certain city for a time period exceeding half a year in a year), and a user who frequently interacts with the preset area is determined as the first user.
In this embodiment, the push information for the preset area may be generated according to the history information of the first user. The history information may include information of the first user's historical arrival at the point of interest in the preset area, and may include information of the point of interest in the preset area that has been searched or browsed on the first user line. The history information is information that the first user authorizes the execution subject to acquire and use.
The method for pushing information provided by the embodiment acquires navigation data; determining a user associated with the preset area according to the navigation data, and determining the user associated with the preset area as a first user; the push information aiming at the preset area is generated according to the historical information of at least one first user, so that the push information aiming at the preset area is generated based on the information of the user associated with the preset area, and the accuracy of the push information is improved.
With further reference to fig. 3, a flow 300 of another embodiment of a method for pushing information is shown. The flow 300 of the method for pushing information includes the following steps:
In this embodiment, an executing body (for example, a server shown in fig. 1) of the method for pushing information acquires user trajectory data of an authorized user in a wired or wireless manner.
In this embodiment, the user residing in the preset area may be determined according to the user track data, and the user residing in the preset area may be determined as the first user.
In the embodiment, the push information for the preset area can be generated according to the history information of the user resident in the preset area,
the description of step 303 in this embodiment is the same as that of step 203, and is not repeated here.
Compared with the embodiment described in fig. 2, in the method for pushing information provided in this embodiment, the navigation data is specifically user track data of an authorized user, the user residing in the preset area is determined according to the user track data, and the push information for the preset area is generated based on the history information of the user residing in the preset area, so that the accuracy of determining the push information can be improved.
Optionally, generating push information for a preset area according to the history information of at least one first user includes: acquiring historical information of at least one first user, wherein the historical information comprises historical behavior data; determining target behavior data associated with a preset area in historical behavior data; and generating push information aiming at the preset area based on the statistical result of the target behavior data.
In this embodiment, historical behavior data of at least one first user may be obtained, for example, interaction information between the first user and the interest point, such as behavior data of the first user searching the interest point in history, behavior data of a point of interest reaching in history, behavior data of a point of interest collected in history, and behavior data of a point of interest evaluated in history, and the like.
And then, determining target behavior data associated with the preset area in the historical behavior data, and if the historical behavior data is interaction information between the historical behavior data and the interest points in the preset area, determining the historical behavior data as the target behavior data, namely screening out behavior data comprising the interest points in the preset area from the historical behavior data, and taking the screening result as the target behavior data.
And finally, performing statistical analysis on the target behavior data, and generating push information aiming at a preset area based on a statistical result. Specifically, the push information may be generated based on the number of statistics, or may be generated based on score data for the interest point in the target behavior data.
Optionally, generating push information for a preset area based on a statistical result of the target behavior data includes: for each interest point included in the target behavior data, in response to determining that the statistical result of the target behavior data for the interest point exceeds a preset threshold, determining information of the interest point as push information.
In this embodiment, for each interest point included in the target behavior data, if it is determined that the statistical result of the target behavior data for the interest point exceeds the threshold, the information of the interest point is determined as the push information. The target behavior data is behavior data of interest points in a preset area included in the historical behavior data, so that the target behavior data includes the interest points. Specifically, information of interest points visited more than a certain number of times may be determined as push information; information collected beyond a certain number of points of interest may be determined as push information; information of points of interest that score more than a certain score may also be determined as push information.
With further reference to fig. 4, a flow 400 of yet another embodiment of a method for pushing information is shown. The flow 400 of the method for pushing information comprises the following steps:
In this embodiment, the descriptions of step 401, step 402, and step 403 are the same as the descriptions of step 201, step 202, and step 203, and are not described again here.
In step 404, in response to receiving a search request for a preset area, determining an association relationship between a searcher sending the search request and the preset area.
In this embodiment, if a search request for a preset area is received, the association relationship between the searcher sending the search request and the preset area is determined. The search request may be a request for recommending a point of interest in a preset area, and after receiving the request, the execution subject may determine whether the searcher is the first user associated with the preset area according to the navigation data of the searcher, for example, determine whether the searcher is a user resident in the preset area.
In this embodiment, if it is determined that the searcher is not the user associated with the preset area, the searcher is determined as the second user, and push information generated based on the history information of the first user is issued thereto. Specifically, if the searching party is determined to be the resident user in the preset area, the push information generated based on the history information of the resident user is sent to the resident user.
Compared with the embodiment described in fig. 2, in the method for pushing information provided by this embodiment, if a search request for a preset area is received and it is determined that a searcher sending the search request is not a user associated with the preset area, the method for pushing information sends the push information generated based on the history information of the user associated with the preset area to the user not associated with the preset area, so that the accuracy of pushing the push information to the searcher can be improved.
With further reference to fig. 5, as an implementation of the methods shown in the above-mentioned figures, the present disclosure provides an embodiment of an apparatus for pushing information, which corresponds to the method embodiments shown in fig. 2 and fig. 3, and which can be applied in various electronic devices.
As shown in fig. 5, the apparatus 500 for pushing information of the present embodiment includes: an acquisition unit 501, a first determination unit 502, and a generation unit 503. Wherein the acquisition unit is configured to acquire navigation data; a first determination unit configured to determine a user associated with the preset area as a first user according to the navigation data; the generating unit is configured to generate push information aiming at a preset area according to the history information of at least one first user.
In some embodiments, the navigation data includes user trajectory data; a first determination unit comprising: the determining module is configured to determine the user residing in the preset area according to the user track data, and determine the user residing in the preset area as the first user.
In some embodiments, the generating unit comprises: the acquisition module is configured to acquire historical information of at least one first user, wherein the historical information comprises historical behavior data; the data extraction module is configured to determine target behavior data associated with a preset area in the historical behavior data; the generation module is configured to generate push information for a preset area based on the statistical result of the target behavior data.
In some embodiments, the generating module comprises: the generation sub-module is configured to determine, for each point of interest included in the target behavior data, information of the point of interest as push information in response to determining that a statistical result of the target behavior data for the point of interest exceeds a preset threshold.
In some embodiments, the apparatus further comprises: a second determination unit configured to determine, in response to receiving a search request for a preset area, an association relationship between a searcher who transmits the search request and the preset area; and the pushing unit is configured to respond to the fact that the searching party is not the user associated with the preset area, determine the searching party as the second user, and push the pushing information to the second user.
The units in the apparatus 500 described above correspond to the steps in the method described with reference to fig. 2 and 3. Thus, the operations, features and technical effects described above for the method for pushing information are also applicable to the apparatus 500 and the units included therein, and are not described herein again.
There is also provided, in accordance with an embodiment of the present application, an electronic device, a readable storage medium, and a computer program product.
FIG. 6 illustrates a schematic block diagram of an example electronic device 600 that can be used to implement embodiments of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the present application that are described and/or claimed herein.
As shown in fig. 6, the apparatus 600 includes a computing unit 601, which can perform various appropriate actions and processes according to a computer program stored in a Read Only Memory (ROM)602 or a computer program loaded from a storage unit 606 into a Random Access Memory (RAM) 603. In the RAM603, various programs and data required for the operation of the device 600 can also be stored. The calculation unit 601, the ROM 602, and the RAM603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
A number of components in the device 600 are connected to the I/O interface 605, including: an input unit 606 such as a keyboard, a mouse, or the like; an output unit 607 such as various types of displays, speakers, and the like; a storage unit 606 such as a magnetic disk, optical disk, or the like; and a communication unit 605 such as a network card, a modem, a wireless communication transceiver, and the like. The communication unit 605 allows the device 600 to exchange information/data with other devices via a computer network such as the internet and/or various telecommunication networks.
The computing unit 601 may be a variety of general and/or special purpose processing components having processing and computing capabilities. Some examples of the computing unit 601 include, but are not limited to, a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), various dedicated Artificial Intelligence (AI) computing chips, various computing units running machine learning model algorithms, a Digital Signal Processor (DSP), and any suitable processor, controller, microcontroller, and so forth. The calculation unit 601 performs the respective methods and processes described above, such as a method for pushing information. For example, in some embodiments, the method for pushing information may be implemented as a computer software program tangibly embodied in a machine-readable medium, such as storage unit 606. In some embodiments, part or all of the computer program may be loaded and/or installed onto device 600 via ROM 602 and/or communication unit 605. When the computer program is loaded into the RAM603 and executed by the computing unit 601, one or more steps of the method for pushing information described above may be performed. Alternatively, in other embodiments, the computing unit 601 may be configured by any other suitable means (e.g. by means of firmware) to perform the method for pushing information.
Various implementations of the systems and techniques described here above may be implemented in digital electronic circuitry, integrated circuitry, Field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), system on a chip (SOCs), load programmable logic devices (CPLDs), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
Program code for implementing the methods of the present application may be written in any combination of one or more programming languages. These program codes may be provided to a processor or controller of a general purpose computer, special purpose computer, or other programmable data processing apparatus, such that the program codes, when executed by the processor or controller, cause the functions/operations specified in the flowchart and/or block diagram to be performed. The program code may execute entirely on the machine, partly on the machine, as a stand-alone software package partly on the machine and partly on a remote machine or entirely on the remote machine or server.
In the context of this application, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other.
It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, may be executed sequentially, or may be executed in different orders, as long as the desired data of the technical solution disclosed in the present application can be realized, and the present disclosure is not limited thereto.
The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.
Claims (13)
1. A method for pushing information, comprising:
acquiring navigation data;
determining a user associated with a preset area according to the navigation data, and determining the user associated with the preset area as a first user;
and generating push information aiming at the preset area according to the historical information of at least one first user.
2. The method of claim 1, wherein the navigation data comprises user trajectory data;
the determining, according to the navigation data, a user associated with a preset area, and determining the user associated with the preset area as a first user, includes:
and determining the user residing in the preset area according to the user track data, and determining the user residing in the preset area as the first user.
3. The method of claim 1, wherein the generating push information for the preset area according to the history information of at least one first user comprises:
acquiring historical information of at least one first user, wherein the historical information comprises historical behavior data;
determining target behavior data associated with the preset area in the historical behavior data;
and generating push information aiming at the preset area based on the statistical result of the target behavior data.
4. The method of claim 3, wherein the generating push information for the preset area based on the statistical result of the target behavior data comprises:
for each interest point included in the target behavior data, in response to determining that a statistical result of the target behavior data for the interest point exceeds a preset threshold, determining information of the interest point as push information.
5. The method of claim 1, wherein the method further comprises:
in response to receiving a search request aiming at the preset area, determining the incidence relation between a searcher sending the search request and the preset area;
in response to determining that the searcher is not the user associated with the preset area, determining the searcher as a second user, and pushing the push information to the second user.
6. An apparatus for pushing information, comprising:
an acquisition unit configured to acquire navigation data;
a first determination unit configured to determine a user associated with a preset area according to the navigation data, and determine the user associated with the preset area as a first user;
a generating unit configured to generate push information for the preset area according to history information of at least one of the first users.
7. The apparatus of claim 6, wherein the navigation data comprises user trajectory data;
the first determination unit includes:
the determining module is configured to determine the user who resides in the preset area according to the user track data, and determine the user who resides in the preset area as the first user.
8. The apparatus of claim 6, wherein the generating unit comprises:
an obtaining module configured to obtain historical information of at least one first user, wherein the historical information comprises historical behavior data;
a data extraction module configured to determine target behavior data associated with the preset region in the historical behavior data;
a generating module configured to generate push information for the preset area based on a statistical result of the target behavior data.
9. The apparatus of claim 8, wherein the generating means comprises:
a generation sub-module configured to, for each point of interest included in the target behavior data, determine information of the point of interest as push information in response to determining that a statistical result of the target behavior data for the point of interest exceeds a preset threshold.
10. The apparatus of claim 6, wherein the apparatus further comprises:
a second determination unit configured to determine, in response to receiving a search request for the preset area, an association relationship between a searcher who transmits the search request and the preset area;
a pushing unit configured to determine the searcher as a second user and push the push information to the second user in response to determining that the searcher is not a user associated with the preset area.
11. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein the content of the first and second substances,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-5.
12. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any one of claims 1-5.
13. A computer program product comprising a computer program which, when executed by a processor, implements the method according to any one of claims 1-5.
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| CN202111634796.2A CN114329205A (en) | 2021-12-27 | 2021-12-27 | Method and device for pushing information |
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| CN202111634796.2A CN114329205A (en) | 2021-12-27 | 2021-12-27 | Method and device for pushing information |
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